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Kişisel Bilgiler

Kişisel Bilgiler

First name

E-mail

Phone number

Education*

Write here

School*

your school

School department*

your school department

Foreign languages*

Write here

Abilities

your abilities

Explain yourself and your dreams by shooting videos*

If you make your video unlisted on channels such as Youtube and Vimeo, only those you share the link will see. Video duration should be between 1 minute and 3 minutes.

You can paste your video link on Youtube or Vimeo here.

Why do you want to learn about digital marketing? (minimum 500 characters)*

Writing here...

In the next section, you will answer five questions under the headings of SEO, Google Ads, Google Analytics and Social Media. Your time is 240 seconds. Achievements.

Questions

SEO

What is the benefit of SEO?*

Higher cost compared to other marketing activities

It is a long-term and permanent work compared to other marketing activities

The company can only make senior employees

A social media strategy with results in a short time

Which of the following is not an SEO related concept?*

Meta Description

Keyword

Number of Impressions

Sitemap

Which of the following is not one of the advantages of blogging for small businesses?*

Low costs

Ranking higher in search engines

Opportunity to reach very large audiences

Building a certain audience

How long does it take to rank first for a keyword?*

Less than a week

Between 1 -3 months

Between 3-6 months

This is difficult to predict, it depends on many metrics.

Does SEO feed on social media?*

Definitely yes. The benefits of social media over SEO are indisputable.

We cannot say that there is a clear benefit or harm.

No way. Social media negatively affects SEO.

Google Ads

How can Google Ads help a business reach its goals?*

Increasing sales rates online, in-app, one-on-one and over the phone

By creating brand awareness

By reaching the customer anywhere in the customer journey

All of the above

Which of the following metrics is particularly important to someone running a brand awareness campaign?*

Number of Impressions

Click Through Rate (CTR)

Average Cost Per Click (Avg. CPC)

Phone call conversions

Which one would you choose to advertise on the Google Search Network?*

Video ve resim reklamlar gibi bir dizi reklam biçimi arasından seçim yapmak

Reklamlarınızın gösterilmesini istediğiniz web sitelerini seçmek

İşletmenizle alakalı web sitelerine göz atan müşterilere ulaşmak

Müşterilere ürünlerinizi veya hizmetlerinizi aradıkları sırada ulaşmak

Which of the following affects an ad's Quality Score on the Display Network?*

Anahtar kelimelerin kalite puanlarını

Reklamın, reklam açık arttırmasına girmeye uygun olup olmadığını

Reklamın gösterilmeye uygun olduğu Görüntülü Reklam Ağı yerleşimlerini

Aynı reklamın Google’daki ve Arama Ağı’ndaki kalite puanını

If you have a limited budget, what kind of digital marketing activity will make you grow faster and more successful in the digital world?*

We work to produce content on the site and exit in search engines

We create banners and advertise on websites.

We make optimizations that will reduce the cost of acquiring customers by giving ads.

We produce viral content on social media and Youtube

Google Analytics

What tags does Google Analytics recommend you use to accurately track campaigns?*

Source, Content, and Term

Tool, Resource and Campaign

Campaign, Content and Term

Tool, Source and Content

What set of rules determines how sales and conversions are attributed on the basis of touchpoints in the conversion path?*

Attribution modeling

Multi-Channel Funnels

Conversion tracking

Channel Groupings

How does Google Analytics associate a channel contributing to a conversion before a transaction?*

Attribution to previous click

Attribution to next click

Supported conversion

Attribution with last click

If a user watches a video with event tracking feature 4 times in the same session, how many Unique Events are counted in Analytics?*

1

2

3

4

What are the four types of goals that can be used in Google Analytics?*

Goal, Activity, Duration, Pages / Screens per Session

Location, Activity, Duration, Page View

Pageviews, Activity, Transaction, Social Network

Location, Activity, Time, Number of Users per Session

Social Media

Which of the following is not one of the steps you will follow in an interaction ad on Instagram?*

The advertising account is accessed through Facebook Business Manager.

An engagement campaign is created.

Click the "Highlight Post" button to increase the interaction of the post on Instagram.

The target audience is selected.

Which of the following is not one of the Instagram sharing types?*

Story

Boomerang

Reels

Fleets

Which of the following is the social media measurement stage where the data is quantified?*

Tracing

Reporting

Measurement

Analysis

Which of the following statements about some features to be considered while communicating with the target audience on social media is false?*

The requests and complaints of the target audience should be followed.

Only communities served content should be followed

Content should be guided by the business and its continuity should be ensured.

It should be known that the characteristics of each community are different from each other.

Which of the following is not one of the types of Facebook ad campaigns?*

Interaction Campaign

Access Campaign

Banner Campaign

Traffic Campaign

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