How to design an effective Landing Page?
A Landing Page is a webpage designed for a particular purpose in order to achieve your specific goal. The goal might be a user subscription, campaign signup, make a purchase, or any other desired action should be taken by your targeted user. It is a lead magnet, which is needed to increase the conversion rate. To design an effective Landing Page, you need to carefully implement various actions and steps to make it useful, attractive, and lead to more conversions. Remember that you have less than 10 seconds to convince customers to implement an action, therefore, the Landing Page has to be simply constructed and visually attractive.
The content of your page plays a crucial role. It has to consist of a clear call to action and your unique value proposition. Heading and subheading need to explain the main information, offers you provide and benefits customers will have. The forms and requests you want the users to fill in, have to be simple and include short-required information. People usually don’t hesitate to fill out a simple form where just their name and email is required.
Use appealing and relevant visuals (images, videos) that catches customers’ attention. Simple layouts with the right color structure will attract customers and motivate them for actions. Take care of the font type and size as well. You can make a headline hierarchy to depict the most important information.
A Landing Page has to be SEO and mobile optimized. The keywords have to be included in your URL address, title, and throughout the written content. It has to be easily accessible on mobile phones as well since mobile traffic rapidly increases year by year.
To build trust with the customers, you can include customers reviews and testimonials as a reliable social proof. In addition, if you have cooperated with other companies and brands, you can include their logos to show your company’s reliability.
Track the activity and perform A/B testing. You can analyze how your Landing Page is performing and how users interact with it. Track each element included on your landing page. How clickable your photos/videos are, what devices are used by users, how often do they click on a particular button, and other actions. Based on the analysis, you can make additional optimizations and improvements.