{"id":12873,"date":"2020-04-12T18:55:13","date_gmt":"2020-04-12T18:55:13","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=12873"},"modified":"2023-01-12T15:43:12","modified_gmt":"2023-01-12T12:43:12","slug":"dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/","title":{"rendered":"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi!"},"content":{"rendered":"<p><strong>Do\u011fru anahtar kelimele<\/strong>ri ve <strong>anahtar kelime<\/strong> b\u00fct\u00fcnlerini se\u00e7mek ba\u015far\u0131l\u0131 arama motoru optimizasyonu en \u00f6nemli ad\u0131mlardan biridir. Hedef pazar\u0131n\u0131zla ba\u011flant\u0131 kurmak i\u00e7in en etkili anahtar kelimeleri se\u00e7erken zaman ve ara\u015ft\u0131rma gerekebilir. Peki anahtar kelime nas\u0131l belirlenir? Detaylar yaz\u0131m\u0131zda.<\/p>\n<h2>Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Nedir?<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-34850\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelime.jpg\" alt=\"anahtarkelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<strong>Anahtar kelime<\/strong> ara\u015ft\u0131rmas\u0131, kullan\u0131c\u0131lar\u0131n bu terimlerdeki i\u00e7eri\u011fi optimize etme ve arama motorlar\u0131nda bu terimler i\u00e7in s\u0131ralama yapma ama\u00e7lar\u0131yla arama motorlar\u0131nda kulland\u0131\u011f\u0131 kelimeleri ve kelime \u00f6beklerini ke\u015ffetme s\u00fcrecidir.<\/p>\n<h2>Anahtar Kelime Ara\u015ft\u0131rmas\u0131 Neden Yap\u0131l\u0131r?<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34853\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruanahtarkelime.jpg\" alt=\"dogruanahtarkelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruanahtarkelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruanahtarkelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruanahtarkelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nAnahtar kelime ara\u015ft\u0131rmas\u0131 SEO&#8217;nun \u00f6nemli bir par\u00e7as\u0131d\u0131r. <strong>Anahtar kelimeler<\/strong>, Google&#8217;\u0131n i\u00e7eri\u011finizi arama sonu\u00e7lar\u0131nda nerede s\u0131ralayaca\u011f\u0131na karar verirken kulland\u0131\u011f\u0131 \u00f6nemli bir<strong> SEO<\/strong> s\u0131ralama fakt\u00f6r\u00fcd\u00fcr. Anahtar kelime ara\u015ft\u0131rmas\u0131, i\u00e7erik stratejinize dahil edilecek konular\u0131 bularak m\u00fc\u015fterilerinizi belirlemenize yard\u0131mc\u0131 olur. Hedef kitlenizin ne arad\u0131\u011f\u0131n\u0131 bildi\u011finizde, ihtiya\u00e7 duyduklar\u0131 yan\u0131tlar\u0131 sa\u011flamak i\u00e7in i\u00e7eri\u011finizi kolayl\u0131kla optimize edebilirsiniz. Genel olarak, anahtar kelime ara\u015ft\u0131rmas\u0131 yaln\u0131zca i\u00e7erik olu\u015fturmay\u0131 de\u011fil, e-posta pazarlamas\u0131 da dahil olmak \u00fczere t\u00fcm pazarlama ve tan\u0131t\u0131m etkinliklerini destekler. Ayr\u0131ca t\u0131klama ba\u015f\u0131na \u00f6deme reklam ve rekabet\u00e7i ara\u015ft\u0131rma ile yard\u0131mc\u0131 olacakt\u0131r. Rakiplerinizin hedefledi\u011fi anahtar kelimeleri kontrol etmek, kendi i\u00e7erik stratejinizi hassasla\u015ft\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Anahtar kelime ara\u015ft\u0131rmas\u0131, i\u00e7erik konular\u0131n\u0131 bulma, sayfa i\u00e7i SEO ve tan\u0131t\u0131m ve tan\u0131t\u0131m da dahil olmak \u00fczere ger\u00e7ekle\u015ftirdi\u011finiz di\u011fer t\u00fcm SEO g\u00f6revlerini etkiler. Bu nedenle anahtar kelime ara\u015ft\u0131rmas\u0131 genellikle herhangi bir SEO kampanyas\u0131n\u0131n ilk ad\u0131m\u0131d\u0131r. Anahtar kelimeler SEO kampanyalar\u0131n\u0131z i\u00e7in bir pusula gibidir: size nereye gidece\u011finizi ve ilerleme g\u00f6sterip g\u00f6stermedi\u011finizi s\u00f6ylerler.<br \/>\n\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/seo-icin-dogru-anahtar-kelimeler-nasil-bulunur-baslangic-rehberi\/\">SEO i\u00e7in do\u011fru anahtar kelimeler nas\u0131l bulunur? (Ba\u015flang\u0131\u00e7 Rehberi)<\/a><\/p>\n<h2>Anahtar Kelime T\u00fcrleri Nelerdir?<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34860\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtarkelime.jpg\" alt=\"seoanahtarkelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtarkelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtarkelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtarkelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nAnahtar kelime ara\u015ft\u0131rmas\u0131 yapmaya ba\u015flamadan \u00f6nce, bunlar\u0131 nas\u0131l s\u0131n\u0131fland\u0131raca\u011f\u0131n\u0131z\u0131 anlamak \u00f6nemlidir. <strong>Anahtar kelimeler<\/strong>i tan\u0131mlaman\u0131n bir yolu\u00a0 kafa, g\u00f6vde ve uzun kuyruk anahtar kelimeleridir:<br \/>\nAna anahtar kelimeler genellikle yaln\u0131zca 1 veya 2 kelimedir ve y\u00fcksek bir arama hacmine sahiptir.<br \/>\nG\u00f6vde anahtar kelimeleri iyi bir arama hacmine sahip, y\u00fcksek de\u011fil, d\u00fc\u015f\u00fck de\u011fil, 2 ila 3 kelime \u00f6be\u011fidir.<br \/>\nUzun kuyruk anahtar kelimeleri, d\u00fc\u015f\u00fck arama hacmiyle birlikte d\u00f6rt veya daha fazla kelimeden olu\u015fur. Bunlar web trafi\u011finin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 olu\u015fturur.<\/p>\n<h2>Do\u011fru Anahtar Kelime Se\u00e7me \u0130pu\u00e7lar\u0131<\/h2>\n<h3>1-Konunuzu \u0130nceleyin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34859\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtar.jpg\" alt=\"seoanahtar\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtar.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtar-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seoanahtar-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nSayfan\u0131z\u0131 optimize etmek i\u00e7in en iyi <strong>anahtar kelimeler<\/strong>in hangileri oldu\u011funu anlamadan \u00f6nce , konunuz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in derinlemesine bir ara\u015ft\u0131rma yapmaya ba\u015flaman\u0131z en iyisidir. Konunuzu incelerken mevcut m\u00fc\u015fterilerinizle konu\u015fun ve onlar\u0131 daha iyi tan\u0131y\u0131n. Markan\u0131z\u0131, \u015firketinizi, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi a\u00e7\u0131klarken kulland\u0131klar\u0131 terimleri \u00f6\u011frenin. Potansiyel m\u00fc\u015fterilerinizin perspektifinden d\u00fc\u015f\u00fcnmeye \u00e7al\u0131\u015f\u0131n. Forumunuz ve sosyal medya a\u011flar\u0131 gibi konunuz hakk\u0131nda \u00e7evrimi\u00e7i topluluklar\u0131na kat\u0131l\u0131n. Tart\u0131\u015fmalar\u0131 okuyun ve konunuz ile ilgili belirtilen \u00f6nemli noktalar\u0131n\u0131 bulun.<\/p>\n<h3>\u00a02- Hedeflerinizi Belirleyin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34857\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-1.jpg\" alt=\"do\u011fruseokelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-1.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-1-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-1-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<strong>SEO<\/strong> stratejiniz ve plan\u0131n\u0131z, bir y\u00f6n verece\u011fi i\u00e7in hedefinizi belirlemek olduk\u00e7a \u00f6nemlidir. Sonunda kullanaca\u011f\u0131n\u0131z arama terimleri, ideal olarak farkl\u0131 i\u00e7erik pazarlama hedefinize uygun olmal\u0131d\u0131r. Hedefleriniz ayr\u0131ca SEO metin yazarl\u0131\u011f\u0131 ve i\u00e7eri\u011finizin amac\u0131n\u0131 da bilgilendirecektir. Hedeflerinizi yaz\u0131n. Grafikler \u00e7izin. Belgeleyin. Bunlar, \u00fcst d\u00fczey i\u00e7eri\u011finiz ve \u00e7evrimi\u00e7i pazarlama stratejiniz i\u00e7in gereken \u00e7er\u00e7eveyi ve y\u00f6n\u00fc sa\u011flayacakt\u0131r.<\/p>\n<h3>3- Alakal\u0131 Konular\u0131n Listesini Yap\u0131n<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34858\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/kelimeanahtar.jpg\" alt=\"kelimeanahtar\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/kelimeanahtar.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/kelimeanahtar-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/kelimeanahtar-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nMarkan\u0131z\u0131n ana kategorisine ve ula\u015fmay\u0131 hedefledi\u011finiz hedef kitlelere dayanarak, daha k\u00fc\u00e7\u00fck konu gruplar\u0131na ay\u0131r\u0131n. Google&#8217;da s\u0131ralamak istedi\u011finiz markan\u0131zla ilgili t\u00fcm konular\u0131n bir listesini yap\u0131n. \u00d6rne\u011fin, kad\u0131nlar\u0131n ki\u015fisel bak\u0131m \u00fcr\u00fcnlerinde uzmanla\u015fm\u0131\u015f bir markaysan\u0131z, markan\u0131zla ilgili baz\u0131 konular kad\u0131n y\u00fcz y\u0131kama, terlemeyi \u00f6nleyici deodorant, kad\u0131nlar i\u00e7in sa\u00e7 artt\u0131rma gibi olabilir. \u0130\u015fletmeniz i\u00e7in \u00f6nemli olan potansiyel m\u00fc\u015fterilerinizle ilgili konular olmal\u0131d\u0131r. Hedef kitleniz Google&#8217;da ne t\u00fcr konular arayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn? Gerekirse \u015firket \u00e7al\u0131\u015fanlar\u0131 ile bir <a href=\"https:\/\/earnado.com\/tr\/beyin-firtinasi-nedir\/?preview=true\">beyin f\u0131rt\u0131nas\u0131<\/a> yap\u0131n. Bu konu b\u00f6l\u00fcmleri daha sonra bu konularla ilgili <strong>anahtar kelimeler<\/strong>e ayr\u0131labilir.<\/p>\n<h3>4- Tohum Anahtar Kelimelerinizin Bir Listesini Olu\u015fturun<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34854\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogrukelimeanahtar.jpg\" alt=\"dogrukelimeanahtar\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogrukelimeanahtar.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogrukelimeanahtar-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogrukelimeanahtar-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nArt\u0131k ana kategorinizi farkl\u0131 alt konular b\u00f6l\u00fcmlerine ay\u0131rd\u0131\u011f\u0131n\u0131za g\u00f6re, tohum <strong>anahtar kelime<\/strong>leri listesi olu\u015fturmaya ba\u015flayabilirsiniz. Bu anahtar kelimelerin \u00e7e\u015fitli konular\u0131n\u0131zla ili\u015fkili olmas\u0131 ve daha da \u00f6nemlisi, hedef kitlenizin Google&#8217;da arama yapt\u0131\u011f\u0131 terimlerdir. Tohum anahtar kelimeleri veya ba\u015fka bir deyi\u015fle odak anahtar kelimeleri, anahtar kelime ara\u015ft\u0131rman\u0131z\u0131n temelini olu\u015fturacaklar\u0131 i\u00e7in \u00f6nemlidir. Tohum anahtar kelimeler konunuzu tan\u0131mlar ve rakiplerinizi tan\u0131mlar. Markan\u0131z\u0131n veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn odak anahtar kelimelerini nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 merak ediyorsan\u0131z, yapman\u0131z gereken tek \u015fey teklifinizi olabildi\u011fince basit bir \u015fekilde tan\u0131mlamak ve ba\u015fkalar\u0131n\u0131n Google&#8217;da nas\u0131l arayabilece\u011fi hakk\u0131nda beyin f\u0131rt\u0131nas\u0131 yapmakt\u0131r.<\/p>\n<h3>5-\u0130yi Anahtar Kelime Ara\u015ft\u0131rma Ara\u00e7lar\u0131 Kullan\u0131n<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34852\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarseokelime.jpg\" alt=\"anahtarseokelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarseokelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarseokelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarseokelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<strong>Anahtar kelime ara\u00e7lar\u0131<\/strong>, anahtar kelimelerle \u00e7ok fazla bo\u011fulman\u0131z\u0131 \u00f6nler ve i\u00e7eri\u011finiz ve<strong> SEO<\/strong> stratejiniz i\u00e7in daha geni\u015f bir perspektif kazanman\u0131za yard\u0131mc\u0131 olur. Olduk\u00e7a fazla \u00a0anahtar kelime ara\u015ft\u0131rma arac\u0131 var, ancak ba\u015flaman\u0131z i\u00e7in favorilerden baz\u0131lar\u0131:<br \/>\nAhrefs, anahtar kelime ara\u015ft\u0131rma, i\u00e7erik ve SEO ara\u00e7lar\u0131n\u0131n eksiksiz bir paketidir.<br \/>\nAnswer The Public, i\u00e7eri\u011fi yan\u0131t t\u00fcr\u00fcne g\u00f6re hedefleyebilmeniz i\u00e7in sonu\u00e7lar\u0131n\u0131 soru t\u00fcr\u00fcne g\u00f6re ay\u0131r\u0131r.<br \/>\nGoogle Adwords Anahtar Kelime Planlay\u0131c\u0131, anahtar kelimeler, rekabet d\u00fczeyleri ve tahmini t\u0131klama ba\u015f\u0131na maliyet i\u00e7in ayl\u0131k k\u00fcresel ve yerel arama hacimlerini de\u011ferlendirmenize olanak tan\u0131r. Anahtar kelime fikirleri almak i\u00e7in giri\u015f yap\u0131n ve Ara\u00e7lar \u00bb Anahtar Kelime Planlay\u0131c\u0131&#8217;ya gidin ve Yeni Anahtar Kelime Bul ve Arama Hacmi alt\u0131ndaki se\u00e7eneklerden birini se\u00e7in.<br \/>\nSEMrush, anahtar kelime verileri sa\u011flar ve ana arama terimlerinizle ilgili anahtar kelimeleri bulman\u0131za yard\u0131mc\u0131 olur. Bu \u00fccretli arac\u0131n ba\u015fka bir\u00e7ok \u00f6zelli\u011fi de vard\u0131r, ancak bu sayfada \u00fccretsiz bir anahtar kelime aramas\u0131 deneyebilirsiniz.<\/p>\n<h3>6- Arama Amac\u0131n\u0131 \u0130nceleyin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34856\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime.jpg\" alt=\"dogruseokelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseokelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nOlduk\u00e7a kolay \u00e7al\u0131\u015fan bir sayfan\u0131n s\u0131ralamas\u0131n\u0131 y\u00fckseltmek i\u00e7in y\u00fcksek hacimli<strong> anahtar kelimeler<\/strong> eklemek bug\u00fcnlerde art\u0131k o kadar da basit de\u011fil. Arama amac\u0131, insanlar\u0131n belirli bir terimi aramas\u0131n\u0131n amac\u0131 veya nedeni olarak tan\u0131mlan\u0131r. \u0130nsanlar\u0131n arama al\u0131\u015fkanl\u0131klar\u0131n\u0131n arkas\u0131nda bir\u00e7ok s\u00fcr\u00fc\u015f fakt\u00f6r\u00fc vard\u0131r. Potansiyel okuyucular\u0131n veya m\u00fc\u015fterilerin arkas\u0131ndaki arama amac\u0131 hakk\u0131nda iyi bir fikriniz oldu\u011funda, anahtar kelime ara\u015ft\u0131rman\u0131zda ince ayar yapmak i\u00e7in bunu kullanabilirsiniz. Markan\u0131z veya konunuzla ilgili y\u00fcksek hacimli anahtar kelimelerin bir listesini almak olduk\u00e7a iyi bir y\u00f6ntemdir ancak, hedef kitlenizin arama hedefiyle do\u011frudan e\u015fle\u015fen anahtar kelimeler bulmak daha da iyi bir y\u00f6ntemdir.<\/p>\n<h3>7-Uzun Kuyruklu Anahtar Kelimeleri Belirleme<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34851\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelimeseo.jpg\" alt=\"anahtarkelimeseo\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelimeseo.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelimeseo-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/anahtarkelimeseo-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nTohum <strong>anahtar kelimeler<\/strong>i, genellikle markan\u0131z\u0131n ana konusu veya kategorisiyle yak\u0131ndan alakal\u0131 olan daha k\u0131sa arama terimleridir. \u00d6te yandan, uzun kuyruklu anahtar kelimeler daha a\u00e7\u0131klay\u0131c\u0131d\u0131r ve genellikle markan\u0131z\u0131n daha k\u00fc\u00e7\u00fck alt konu b\u00f6l\u00fcmleriyle ili\u015fkilidir. Hedef kitlenizin arama amac\u0131n\u0131 uzun kuyruklu anahtar kelimelerle e\u015fle\u015ftirmek, tohum anahtar kelimelerine k\u0131yasla \u00e7ok daha kolayd\u0131r. Uzun kuyruklu anahtar kelimeler genellikle daha az t\u0131klama al\u0131r, ancak belirli bir konuya veya \u00fcr\u00fcne odakland\u0131klar\u0131ndan, genellikle daha y\u00fcksek bir olumlu d\u00f6n\u00fc\u015f\u00fcm oran\u0131 elde ederler.<\/p>\n<h3>8-Rakipleriniz Hakk\u0131nda Bilgi Edinin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34861\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seodogruanahtar.jpg\" alt=\"seodogruanahtar\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seodogruanahtar.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seodogruanahtar-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/seodogruanahtar-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nGoogle&#8217;da yaln\u0131zca markan\u0131zla ilgili anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak yeterli de\u011fildir.<strong> Anahtar kelime<\/strong> ara\u015ft\u0131rmas\u0131yla birlikte rakiplerinizin neler yapt\u0131\u011f\u0131n\u0131 da bilmeniz gerekir. End\u00fcstrinizin i\u00e7erik manzaras\u0131n\u0131 ne kadar iyi anlarsan\u0131z, <strong>SEO<\/strong>&#8216;nuz i\u00e7in o kadar iyi olacakt\u0131r. Farkl\u0131 anahtar kelimelerin rekabet\u00e7ili\u011fini anlamak, s\u0131ralamas\u0131 \u00e7ok zor olabilecek arama terimlerini belirlemenize de olanak tan\u0131r. Ancak en \u00f6nemlisi, anahtar kelime f\u0131rsatlar\u0131 bulabileceksiniz. Bu f\u0131rsatlar, d\u00fc\u015f\u00fck veya orta rekabet d\u00fczeyine sahip markan\u0131z veya sekt\u00f6r\u00fcn\u00fczle alakal\u0131 alakal\u0131 anahtar kelimeler buldu\u011funuzda ortaya \u00e7\u0131kar. Bu anahtar kelime f\u0131rsatlar\u0131n\u0131 bulmak i\u00e7in rakiplerinizde bir anahtar kelime aramas\u0131 yapabilirsiniz. Bu ad\u0131mlar\u0131 tamamlad\u0131ktan sonra , iyi bir i\u00e7erik ve SEO stratejisi olu\u015fturmak i\u00e7in yeterli bilgiye sahip olursunuz. Ayr\u0131ca i\u00e7eri\u011finiz i\u00e7in SEO metin yazarl\u0131\u011f\u0131 i\u00e7in yeterli veri elde etmi\u015f olursunuz. \u0130\u00e7erik odakl\u0131 bir blog, k\u00fc\u00e7\u00fck bir i\u015fletme veya marka pazarlamac\u0131s\u0131 \u00e7al\u0131\u015ft\u0131r\u0131yor olun, i\u00e7eri\u011finizi ve pazarlama etkinliklerinizi ba\u015flatmak i\u00e7in anahtar kelime ara\u015ft\u0131rmas\u0131na ihtiyac\u0131n\u0131z olacakt\u0131r. Anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak s\u0131k\u0131c\u0131 ve zaman al\u0131c\u0131 bir i\u015f olabilir. Ancak \u00e7o\u011fu zaman, uzun vadede c\u00f6mert\u00e7e \u00f6der.<\/p>\n<h3>9-Sonu\u00e7lar\u0131 Analiz Edin<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34855\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseodogrukelime.jpg\" alt=\"dogruseodogrukelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseodogrukelime.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseodogrukelime-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/dogruseodogrukelime-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<strong>Anahtar kelimeler<\/strong>inizi se\u00e7tikten sonra bunlar\u0131 izlemeyi ve sonu\u00e7lar\u0131 analiz etmeyi unutmay\u0131n. Rakiplerinizin kullan\u0131yor olabilece\u011fi yeni anahtar kelimelerle birlikte genellikle trend olan anahtar kelimeler veya kelime \u00f6bekleri vard\u0131r. Ayn\u0131 zamanda anahtar kelimelerinizi m\u00fcmk\u00fcn olan her yerde kullanmay\u0131 unutmay\u0131n! Anahtar kelimelerinizi blog yay\u0131nlar\u0131na, sosyal medya yay\u0131nlar\u0131na ve web sitenizin i\u00e7eri\u011fine ekleyin. \u0130\u00e7eri\u011finizde ne kadar \u00e7ok anahtar kelime kullan\u0131rsan\u0131z, hedef kitlenizin sizi bulmas\u0131 o kadar kolay olur.<br \/>\nSonu\u00e7 olarak Google i\u00e7in do\u011fru terimleri se\u00e7mek ve hedef m\u00fc\u015fterilerinizin i\u00e7eri\u011finizi bulmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 biliyorsunuz. T\u00fcm bunlar bir\u00e7ok ad\u0131m gibi gelebilir, ancak pratikte, t\u00fcm s\u00fcrecin \u00e7o\u011fu konu i\u00e7in genellikle h\u0131zl\u0131 ve sorunsuz bir \u015fekilde hareket etti\u011fini g\u00f6receksiniz. Her yapt\u0131\u011f\u0131n\u0131zda, daha h\u0131zl\u0131 ve yeni bir \u015fey \u00f6\u011freneceksiniz. Ayr\u0131ca s\u0131ralaman\u0131z\u0131 ve trafi\u011finizi artt\u0131rabilecek hatalar\u0131 yakalamak i\u00e7in periyodik olarak bir <strong>SEO<\/strong> denetimi yapmay\u0131 unutmay\u0131n!<br \/>\n\u0130lginizi \u00e7ekebilir: <a href=\"\/tr\/yok-artik-diyeceginiz-en-ilginc-ve-karli-11-is-fikri-2\/\">Yok Art\u0131k Diyece\u011finiz En \u0130lgin\u00e7 ve Karl\u0131 11 \u0130\u015f Fikri!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011fru anahtar kelimeleri ve anahtar kelime b\u00fct\u00fcnlerini se\u00e7mek ba\u015far\u0131l\u0131 arama motoru optimizasyonu en \u00f6nemli ad\u0131mlardan biridir. Hedef pazar\u0131n\u0131zla ba\u011flant\u0131 kurmak i\u00e7in en etkili anahtar kelimeleri se\u00e7erken zaman ve ara\u015ft\u0131rma gerekebilir. Peki anahtar kelime nas\u0131l belirlenir? Detaylar yaz\u0131m\u0131zda. Anahtar Kelime Ara\u015ft\u0131rmas\u0131&#8230;<\/p>\n","protected":false},"author":34,"featured_media":36935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,64,29],"tags":[],"class_list":["post-12873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-is-gelistirme","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado<\/title>\n<meta name=\"description\" content=\"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado\" \/>\n<meta property=\"og:description\" content=\"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T18:55:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-12T12:43:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mertcan Karahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mertcan Karahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/\",\"url\":\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/\",\"name\":\"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado\",\"isPartOf\":{\"@id\":\"https:\/\/earnado.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png\",\"datePublished\":\"2020-04-12T18:55:13+00:00\",\"dateModified\":\"2023-01-12T12:43:12+00:00\",\"author\":{\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/1acc3368e7f2ad751aaf9b41a51904bb\"},\"description\":\"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.\",\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage\",\"url\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png\",\"contentUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png\",\"width\":768,\"height\":402,\"caption\":\"Anahtar Kelime Se\u00e7imi\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/earnado.com\/tr\/#website\",\"url\":\"https:\/\/earnado.com\/tr\/\",\"name\":\"Earnado\",\"description\":\"\u0130\u015finizi Kafan\u0131zda De\u011fil \u0130nternette B\u00fcy\u00fct\u00fcn!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/earnado.com\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/1acc3368e7f2ad751aaf9b41a51904bb\",\"name\":\"Mertcan Karahan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ab5077ef7cd04b5c5445e68923a04603bd64a59d5537716e65cb80f1a2c9541c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ab5077ef7cd04b5c5445e68923a04603bd64a59d5537716e65cb80f1a2c9541c?s=96&d=mm&r=g\",\"caption\":\"Mertcan Karahan\"},\"url\":\"https:\/\/earnado.com\/tr\/author\/mertcankarahan1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado","description":"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/","og_locale":"tr_TR","og_type":"article","og_title":"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado","og_description":"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.","og_url":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/","og_site_name":"Earnado","article_published_time":"2020-04-12T18:55:13+00:00","article_modified_time":"2023-01-12T12:43:12+00:00","og_image":[{"width":768,"height":402,"url":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png","type":"image\/png"}],"author":"Mertcan Karahan","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Mertcan Karahan","Tahmini okuma s\u00fcresi":"10 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/","url":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/","name":"SEO Yaz\u0131lar\u0131 \u0130\u00e7in Do\u011fru Anahtar Kelime Se\u00e7me Rehberi! - Earnado","isPartOf":{"@id":"https:\/\/earnado.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage"},"image":{"@id":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage"},"thumbnailUrl":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png","datePublished":"2020-04-12T18:55:13+00:00","dateModified":"2023-01-12T12:43:12+00:00","author":{"@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/1acc3368e7f2ad751aaf9b41a51904bb"},"description":"Ba\u015far\u0131l\u0131 bir arama optimizasyonu i\u00e7in do\u011fru anahtar kelime kullan\u0131m\u0131 \u00f6nemli bir ad\u0131md\u0131r.Do\u011fru anahtar kelime se\u00e7meye dair bilgi verecek detaylar yaz\u0131m\u0131zda.","inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/earnado.com\/tr\/dogru-seo-yazilari-icin-dogru-anahtar-kelime-secme-rehberi\/#primaryimage","url":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png","contentUrl":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/04\/Earnado-One-Cikan-Gorsel-15.png","width":768,"height":402,"caption":"Anahtar Kelime Se\u00e7imi"},{"@type":"WebSite","@id":"https:\/\/earnado.com\/tr\/#website","url":"https:\/\/earnado.com\/tr\/","name":"Earnado","description":"\u0130\u015finizi Kafan\u0131zda De\u011fil \u0130nternette B\u00fcy\u00fct\u00fcn!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/earnado.com\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/1acc3368e7f2ad751aaf9b41a51904bb","name":"Mertcan Karahan","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ab5077ef7cd04b5c5445e68923a04603bd64a59d5537716e65cb80f1a2c9541c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ab5077ef7cd04b5c5445e68923a04603bd64a59d5537716e65cb80f1a2c9541c?s=96&d=mm&r=g","caption":"Mertcan Karahan"},"url":"https:\/\/earnado.com\/tr\/author\/mertcankarahan1\/"}]}},"_links":{"self":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/12873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/comments?post=12873"}],"version-history":[{"count":2,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/12873\/revisions"}],"predecessor-version":[{"id":55320,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/12873\/revisions\/55320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/media\/36935"}],"wp:attachment":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/media?parent=12873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/categories?post=12873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/tags?post=12873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}