{"id":40292,"date":"2019-08-16T11:38:53","date_gmt":"2019-08-16T11:38:53","guid":{"rendered":"https:\/\/www.earnado.com\/tr\/?p=5756"},"modified":"2023-01-05T16:27:25","modified_gmt":"2023-01-05T13:27:25","slug":"seo-icin-dogru-anahtar-kelimeler-nasil-bulunur-baslangic-rehberi","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/seo-icin-dogru-anahtar-kelimeler-nasil-bulunur-baslangic-rehberi\/","title":{"rendered":"SEO i\u00e7in do\u011fru anahtar kelimeler nas\u0131l bulunur? (Ba\u015flang\u0131\u00e7 Rehberi)"},"content":{"rendered":"<p>Google\u2019\u0131n arama algoritmas\u0131 \u00fczerine yap\u0131lan her yeni ve farkl\u0131 g\u00fcncelleme ile <a href=\"https:\/\/www.earnado.com\/tr\/seo-nasil-yapilir-11-adimda-googleda-ilk-siraya-cikma-yollari\/\">SEO<\/a> \u00fczerinde <strong>anahtar kelime<\/strong>lere ula\u015fma yakla\u015f\u0131mlar\u0131n\u0131n modas\u0131 ge\u00e7mi\u015f durumda. SEO stratejilerine ba\u011fl\u0131 kalmalar\u0131na ra\u011fmen, bir\u00e7ok i\u015fletme <strong>anahtar kelime<\/strong> ara\u015ft\u0131rmalar\u0131nda ortaya \u00e7\u0131kan yanl\u0131\u015f anla\u015f\u0131lmalar do\u011frultusunda herhangi bir sonu\u00e7 alam\u0131yor.<br \/>\nE\u011fer bunlar sizde yank\u0131lanmalar uyand\u0131r\u0131yorsa, sizin de daha yeni ve modern bir anahtar kelime ara\u015ft\u0131rma stratejisi uygulaman\u0131z gerekir! O zaman size yararl\u0131 olacak birka\u00e7 ipucuyla yaz\u0131m\u0131za ba\u015flayal\u0131m\u00a0?<\/p>\n<h2><strong>Uzun terimler ve uzun anahtar kelimeler aras\u0131nda iyi bir kar\u0131\u015f\u0131m ortaya koyun<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-34607\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seoanahtarkelime.png\" alt=\"seoanahtarkelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seoanahtarkelime.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seoanahtarkelime-600x300.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seoanahtarkelime-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nBa\u015f terimler, k\u0131sa ve basit anahtar kelimeleri vurgularken, uzun anahtar kelimeler genellikle \u00fc\u00e7 veya daha fazla kelime i\u00e7erir. H\u0131zl\u0131ca bir \u00f6rne\u011fe bakal\u0131m;<\/p>\n<ul>\n<li>Ba\u015f Terim: Yemek \u00d6nerileri<\/li>\n<li>Uzun Anahtar Kelime: En \u0130yi \u015eekilde Nas\u0131l D\u00fc\u011f\u00fcn Pastas\u0131 Yapars\u0131n\u0131z?<\/li>\n<\/ul>\n<p>Anlad\u0131\u011f\u0131n\u0131z gibi, ba\u015f terim ve uzun anahtar kelime aras\u0131nda ki en b\u00fcy\u00fck fark ba\u015f terimlerinin genellikle daha<strong> rekabet\u00e7i<\/strong> olmas\u0131d\u0131r. \u2018Yemek \u00d6nerileri\u2019ni hedefleyen bir s\u00fcr\u00fc web sitesi var ve bu y\u00fczden de s\u0131ralamada \u00fcst s\u0131ralarda yer almas\u0131 do\u011fal olarak daha zor oluyor.<br \/>\nUzun anahtar kelimeler ise ba\u015f terimlere nazaran daha az rekabet\u00e7idir. Ama ayn\u0131 zamanda aranma olas\u0131l\u0131\u011f\u0131 daha az oland\u0131r. Hedef kitlenizi ne kadar iyi anlarsan\u0131z ve ona do\u011fru aksiyon al\u0131rsan\u0131z, daha do\u011fru ve anlaml\u0131 uzun anahtar kelimeler olu\u015fturabilirsiniz.<br \/>\nModern SEO stratejileri, ba\u015f terimler ve uzun anahtar kelimeler aras\u0131nda do\u011fru bir denge sa\u011flamal\u0131d\u0131r.<br \/>\n\u0130lginizi \u00e7ekebilir:\u00a0<a href=\"https:\/\/earnado.com\/tr\/hedef-kitle-persona-olusturma-ornekleri\/\">Hedef Kitle ve Persona Nedir Nas\u0131l Olu\u015fturulur (\u00d6rnekleri ile Birlikte)<\/a><\/p>\n<h2><strong>Anahtar kelimeleri uygun olmad\u0131klar\u0131 yerlere koymaya \u00e7al\u0131\u015fmay\u0131n<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34608\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seokeywords.png\" alt=\"seokeywords\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seokeywords.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seokeywords-600x300.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seokeywords-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nBaz\u0131 i\u015fletmeler SEO stratejilerinde keyfi bir anahtar kelime yo\u011funlu\u011fu \u00fczerine tan\u0131mlarlar. Bu genellikle i\u00e7eriklerinin kalitesini d\u00fc\u015f\u00fcren gereksiz ve anlams\u0131z ifadelere yol a\u00e7ar.<br \/>\nAnahtar kelimelerini makalelere koymak art\u0131k g\u00fcn\u00fcm\u00fczde SEO\u2019nuzu ve ona ba\u011fl\u0131 olan stratejinizi geli\u015ftirmiyor.<br \/>\nModern Seo i\u00e7eri\u011fin i\u00e7indeki do\u011fal \u015fekilde \u00e7al\u0131\u015fan kelime ya da c\u00fcmlenin varyasyonlar\u0131n\u0131 kullanmaya odaklan\u0131r. \u00c7\u00fcnk\u00fc bu sayede kullan\u0131c\u0131larda daha iyi bir kullan\u0131c\u0131 deneyimine sahip olur.<br \/>\nE\u011fer anahtar kelimelerinizi do\u011fal bir \u015fekilde i\u00e7eri\u011fin i\u00e7erisinde yerle\u015ftirebiliyorsan\u0131z, durmay\u0131n, devam edin! Ama okuyucunun dikkatinin da\u011f\u0131lmas\u0131 ya da dalgal\u0131 bir g\u00f6r\u00fcn\u00fcme sahip olunmas\u0131 durumunda direk devre d\u0131\u015f\u0131 b\u0131rak\u0131n. \u0130\u00e7eri\u011finize hi\u00e7bir \u015fekilde anahtar kelime ekleyememeniz durumunda stratejinizi yeniden g\u00f6zden ge\u00e7irmeniz ve ara\u015ft\u0131rman\u0131z\u0131 yenilemeniz daha iyi olacakt\u0131r.<\/p>\n<h3><strong>T\u00fcketicilerin ne istedi\u011fine odaklan\u0131n<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-34605\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/hedefkitle.png\" alt=\"hedefkitle\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/hedefkitle.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/hedefkitle-600x300.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/hedefkitle-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nBazen her \u015feyden daha \u00f6nemli olan \u015fey<strong> hedef kitleniz<\/strong>in online olarak ne arad\u0131\u011f\u0131na daha \u00e7ok dikkat etmenizdir.<br \/>\nBu size basit ve kolay olarak g\u00f6z\u00fckebilir ama SEO stratejinizin ana temelinde bunun do\u011fru \u015fekilde olmas\u0131 asl\u0131nda \u00e7ok \u00f6nemlidir.<br \/>\nE\u011fer hedef kitlenizin veya m\u00fc\u015fterilerinizin sizin belirledi\u011finiz anahtar kelimeleri Google \u00fczerinde yazd\u0131\u011f\u0131n\u0131 hayal edemiyorsan\u0131z veya size anlams\u0131z geliyorsa; yeni anahtar kelimeler belirlemeniz gerekir talep do\u011frultusunda. Ama daha da \u00f6nemlisi, hedef kitle i\u00e7in haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7eri\u011fin ayn\u0131 \u015fekilde hedef kitle \u00fczerinde bir etki yaratmas\u0131na yani onlar\u0131n ihtiya\u00e7lar\u0131 do\u011frultusunda onlar\u0131n sizi istemelerini ama\u00e7 g\u00f6sterecek bir i\u00e7erik olmas\u0131na ve elbette bu do\u011frultuda anahtar kelime belirlemeniz iyi olacakt\u0131r.<br \/>\n\u0130lginizi \u00e7ekebilir:\u00a0<a href=\"https:\/\/earnado.com\/tr\/seo-nasil-yapilir-11-adimda-googleda-ilk-siraya-cikma-yollari\/\">Seo Nas\u0131l Yap\u0131l\u0131r? 11 Ad\u0131mda Google\u2019da \u0130lk S\u0131raya \u00c7\u0131kma Yollar\u0131<\/a><\/p>\n<h3><strong>Anahtar kelime listenizi daralt\u0131n<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34604\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/anahtarkelime.png\" alt=\"anahtarkelime\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/anahtarkelime.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/anahtarkelime-600x300.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/anahtarkelime-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n\u0130nsanlar \u00e7ok fazla anahtar kelime hedefleme yatk\u0131nl\u0131\u011f\u0131nda bulundu\u011fundan, listenizi daraltmak size b\u00fcy\u00fck bir fayda sa\u011flayacakt\u0131r. E\u011fer hangilerini g\u00f6z \u00f6n\u00fcnde bulundurmayaca\u011f\u0131n\u0131z\u0131 bilmiyorsan\u0131z, anahtar kelimelerinizi nicelik bak\u0131m\u0131ndan de\u011ferlendirmeniz daha do\u011fru olacakt\u0131r.<br \/>\nGoogle size bunu ger\u00e7ekle\u015ftirmeniz do\u011frultusunda birka\u00e7 ara\u00e7 sunuyor. Google AdWords Keyword Planner ( Anahtar kelime planlay\u0131c\u0131)\u00a0\u00a0ve Google Trends\u00a0\u00a0ile birlikte belirli kelimelere g\u00f6re arama hacminizi olu\u015fturabilirsiniz. Listenizde var olan kelimelerinizden birinin arama hacmi di\u011ferlerine k\u0131yasla daha d\u00fc\u015f\u00fck ise, onu devre d\u0131\u015f\u0131 b\u0131rakmal\u0131s\u0131n\u0131z.<br \/>\nY\u0131lda birka\u00e7 kez listenizi daraltman\u0131z sizin yarar\u0131n\u0131za olacakt\u0131r. Her zaman bir \u015feyleri listenizden \u00e7\u0131karmak zorunda de\u011filsiniz ama daha farkl\u0131 ve yeni kelimeler bulup onlar do\u011frultusunda stilinizi ona g\u00f6re belirleyebilirsiniz.<br \/>\n\u0130lginizi \u00e7ekebilir:\u00a0<a href=\"https:\/\/www.earnado.com\/tr\/pazarlama-otomasyonu-ve-araclari\/\">Pazarlama Otomasyonu ve Ara\u00e7lar\u0131<\/a><\/p>\n<h3><strong>Bireysel kelimelerin g\u00fcc\u00fcn\u00fc k\u00fc\u00e7\u00fcmsemeyin<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34606\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seo.png\" alt=\"seo\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seo.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seo-600x300.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/seo-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\nHer zaman birka\u00e7 kurnaz davran\u0131\u015f ile pazarlamac\u0131lar SEO istismarlar\u0131 ortaya koyabilmekte ama elbette Google bunlar\u0131n \u00e7ok gerisinde durmuyor. G\u00f6revini, i\u015fletmelerin avantaj sa\u011flayabilece\u011fi arama algoritmas\u0131nda ki her bo\u015flu\u011fu ortadan kald\u0131rmak oldu\u011funu s\u00f6yleyebiliriz.<br \/>\nAnahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 sadece bireysel kelimeler olarak da d\u00fc\u015f\u00fcnmeyin. Google sonunda t\u00fcm bu tarzda d\u00fc\u015f\u00fcnen i\u015fletmeleri bu SEO takti\u011finden uzakla\u015ft\u0131rmaya zorlayacakt\u0131r.<br \/>\nAnahtar kelime ara\u015ft\u0131rmalar\u0131n\u0131 birka\u00e7 ayda bir tekrarlaman\u0131z yarar\u0131n\u0131za olacakt\u0131r. Uzun anahtar kelimeler bulabilmeniz gerekti\u011fini, d\u00fc\u015f\u00fck arama hacmi olanlar\u0131 kald\u0131rman\u0131z gerekti\u011fini ya da m\u00fc\u015fterilerinizin ger\u00e7ekte ne istedi\u011fini ve nas\u0131l araman\u0131z gerekti\u011fini hayal edebilmeniz \u00f6nemlidir.<br \/>\nHi\u00e7bir zaman ba\u015flamak i\u00e7in ge\u00e7 de\u011fildir, ama karar verdi\u011finiz yola \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda elinizde bir rehber olmas\u0131 \u00e7ok \u00f6nemlidir! Bu yaz\u0131m\u0131zda sizlere SEO kavram\u0131n\u0131, ve SEO kavram\u0131 \u00fczerinden uygulanan modern stratejinin nas\u0131l geli\u015ftirilmesi konusunda bilgi vermek istedik.\u00a0 SEO \u00fczerinden yeni ve g\u00fcncel kal\u0131p i\u015f hayat\u0131nda modern s\u00fcrd\u00fcr\u00fclebilirlik sa\u011flamas\u0131 a\u00e7\u0131s\u0131ndan yaz\u0131m\u0131z ilginizi \u00e7ektiyse, Earnado ile istedi\u011finiz zaman ileti\u015fime ge\u00e7ip soru ve g\u00f6r\u00fc\u015flerinizi dile getirebilirsiniz!<br \/>\n\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/www.earnado.com\/tr\/iyi-bir-dijital-pazarlama-icin-30-harika-oneri\/\">\u0130yi Bir Dijital Pazarlama \u0130\u00e7in 30 Harika \u00d6neri<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n arama algoritmas\u0131 \u00fczerine yap\u0131lan her yeni ve farkl\u0131 g\u00fcncelleme ile SEO \u00fczerinde anahtar kelimelere ula\u015fma yakla\u015f\u0131mlar\u0131n\u0131n modas\u0131 ge\u00e7mi\u015f durumda. SEO stratejilerine ba\u011fl\u0131 kalmalar\u0131na ra\u011fmen, bir\u00e7ok i\u015fletme anahtar kelime ara\u015ft\u0131rmalar\u0131nda ortaya \u00e7\u0131kan yanl\u0131\u015f anla\u015f\u0131lmalar do\u011frultusunda herhangi bir sonu\u00e7 alam\u0131yor. E\u011fer&#8230;<\/p>\n","protected":false},"author":320,"featured_media":34602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,76,29],"tags":[],"class_list":["post-40292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO i\u00e7in do\u011fru anahtar kelimeler nas\u0131l bulunur? (Ba\u015flang\u0131\u00e7 Rehberi) - Earnado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/seo-icin-dogru-anahtar-kelimeler-nasil-bulunur-baslangic-rehberi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO i\u00e7in do\u011fru anahtar kelimeler nas\u0131l bulunur? (Ba\u015flang\u0131\u00e7 Rehberi) - Earnado\" \/>\n<meta property=\"og:description\" content=\"Google\u2019\u0131n arama algoritmas\u0131 \u00fczerine yap\u0131lan her yeni ve farkl\u0131 g\u00fcncelleme ile SEO \u00fczerinde anahtar kelimelere ula\u015fma yakla\u015f\u0131mlar\u0131n\u0131n modas\u0131 ge\u00e7mi\u015f durumda. SEO stratejilerine ba\u011fl\u0131 kalmalar\u0131na ra\u011fmen, bir\u00e7ok i\u015fletme anahtar kelime ara\u015ft\u0131rmalar\u0131nda ortaya \u00e7\u0131kan yanl\u0131\u015f anla\u015f\u0131lmalar do\u011frultusunda herhangi bir sonu\u00e7 alam\u0131yor. 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