{"id":40313,"date":"2019-08-24T16:20:51","date_gmt":"2019-08-24T16:20:51","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=6570"},"modified":"2023-01-05T16:26:04","modified_gmt":"2023-01-05T13:26:04","slug":"video-etkilesim-arttirma-yontemleri-5-kolay-yol","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/video-etkilesim-arttirma-yontemleri-5-kolay-yol\/","title":{"rendered":"Video Etkile\u015fim Artt\u0131rma Y\u00f6ntemleri ile 5 Kolay Yol"},"content":{"rendered":"

2018 y\u0131l\u0131nda, videolar<\/strong> art\u0131k sadece pazarlamac\u0131lar\u0131n genel stratejisine y\u00f6nelik bir d\u00fc\u015f\u00fcnce olmamaya ba\u015flad\u0131. Hemen hemen her pazarlama kampanyas\u0131na tamamen entegre edilmesi gereken \u201cfull-funnel\u201d takti\u011fi olarak s\u00f6ylenebilir. Video; markan\u0131n hikayesini anlatmaya, \u00fcr\u00fcn\u00fc tan\u0131tmaya ve marka&\u00fcr\u00fcn baz\u0131nda fark\u0131ndal\u0131k yaratmaya olanak sa\u011flayan \u00f6nemli bir ara\u00e7t\u0131r. Daha fazla hedef kitleye ula\u015fmak ve ula\u015f\u0131lan bu kitleyi ba\u011flamak ba\u015far\u0131l\u0131 bir video pazarlama kampanyas\u0131n\u0131n anahtar\u0131d\u0131r.
\nVideolar, t\u00fcketiciler<\/strong> aras\u0131nda en \u00e7ok tercih edilen ortam haline geliyor ve 2021 y\u0131l\u0131na kadar videonun t\u00fcm \u00e7evrimi\u00e7i trafi\u011finin %80\u2019ini temsil edebilece\u011fi ger\u00e7e\u011fi ile i\u015fletmelerin hepsi video pazarlama kampanyalar\u0131na y\u00f6neliyorlar. Yine de bir \u00e7o\u011fu,video i\u00e7eri\u011fini olu\u015fturup kullan\u0131rken, etkile\u015fimi<\/strong> artt\u0131rmada, m\u00fc\u015fteri adaylar\u0131 olu\u015fturmada ve elbette KPI\u2019lara ula\u015fmada zorluklarla ba\u015f ediyor.<\/p>\n

M\u00fc\u015fterilerinize \u00d6zel Video \u0130\u00e7erik Haz\u0131rlay\u0131n<\/h2>\n

Hedef m\u00fc\u015fterilerinize ve onlar\u0131n ihtiya\u00e7lar\u0131na de\u011fer katan video i\u00e7erikleri haz\u0131rlamaya \u00f6zen g\u00f6stermelisiniz. T\u00fcketiciler etraf\u0131m\u0131zda dola\u015fan bilgilerden ve zaman eksikli\u011finden \u00e7ok etkilenirler. E\u011fer onlar\u0131n dikkatini \u00e7ekmek istiyorsan\u0131z ve \u00fcr\u00fcn\u00fcn\u00fcz ve servisinizle ilgilenmelerini istiyorsan\u0131z ilk \u00f6nce onlar\u0131, onlar\u0131n ihtiya\u00e7lar\u0131n\u0131, video ile nereden ilgilendiklerini, etkile\u015fim ortamlar\u0131n\u0131 tan\u0131mlamal\u0131s\u0131n\u0131z.\u00a0 Daha sonra onlar\u0131n kar\u015f\u0131la\u015ft\u0131klar\u0131 sorunlara, ihtiya\u00e7lara y\u00f6nelik s\u00f6ylemekten g\u00f6stermeye gitmeniz gerekmektedir.<\/p>\n

\"musteriyeozelvideo\"<\/p>\n

<\/h2>\n

\u0130deal bir uzunluk se\u00e7in<\/h2>\n

Videonun uzunlu\u011fu hakk\u0131nda en iyi etkile\u015fim olarak g\u00f6r\u00fclebilen bir \u00e7ok fikir vard\u0131r. Ama m\u00fc\u015fterileriniz i\u00e7in hedeflenmi\u015f ve onlarla alakal\u0131 olmak, onlar\u0131n uzun s\u00fcreli i\u00e7erik videolar\u0131n\u0131 izlemelerinin anahtar\u0131d\u0131r diyebiliriz. Asl\u0131nda insanlar uzun s\u00fcreli videolar izleyebiliyorlar.
\nPazarlamac\u0131lar her zaman videolar\u0131n\u0131n onlara ne kazand\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rmek istemeliler. Hangi videolar\u0131n ne sonu\u00e7lar verdi\u011fi onlar\u0131n \u00f6l\u00e7mesi gereken \u00e7ok \u00f6nemli bir konudur. Bir pazarlamac\u0131 hi\u00e7bir zaman sadece\u00a0g\u00f6sterim say\u0131s\u0131na ya da insanlar \u00fczerindeki etkisine bakmamal\u0131d\u0131r.<\/p>\n

\u0130lginizi \u00c7ekebilir: Video D\u00fczenleme Programlar\u0131 ve \u00dccretsiz Program \u00d6nerileri<\/a><\/p>\n

M\u00fc\u015fteri yolculu\u011fu ve pazarlamas\u0131 hunisine t\u00fcm video i\u00e7eri\u011fini s\u0131\u011fd\u0131r\u0131n<\/h2>\n

\u0130sterseniz B2B<\/strong> ya da B2C<\/strong> \u015firketi olun. Video pazarlama, m\u00fc\u015fteri yolculu\u011funun her a\u015famas\u0131nda yard\u0131mc\u0131 olacakt\u0131r. M\u00fc\u015fterilerinizin nerede oldu\u011funu ve neyi ba\u015farmak istediklerini d\u00fc\u015f\u00fcn\u00fcp, odaklanmal\u0131s\u0131n\u0131z. M\u00fc\u015fteri yolcu\u011funu haritaland\u0131r\u0131n ve farkl\u0131 video i\u00e7eriklerini stratejik olarak ayarlay\u0131p yerle\u015ftirin.
\n\u00d6rnek olarak; bir ki\u015fi huninizde fark\u0131ndal\u0131k a\u015famas\u0131nda ise k\u0131sa a\u00e7\u0131klamal\u0131 bir video ya da a\u00e7\u0131klama o kitleyi daha fazla bilgi edinmeye ikna edecektir. \u0130lgi a\u015famas\u0131nda ise ki\u015fi zaten ne istedi\u011fini ya da ne arad\u0131\u011f\u0131n\u0131 biliyordur ve sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn kendi ihtiyac\u0131na y\u00f6nelik oldu\u011funun fark\u0131ndad\u0131r. Bir m\u00fc\u015fteri, spesifik bir \u00fcr\u00fcn i\u00e7in web sayfan\u0131z\u0131 ziyaret ediyorsa daha fazla bilgi i\u00e7eren video i\u00e7eri\u011fi haz\u0131rlayabilirsiniz.<\/p>\n

\"musteriyolculugu\"<\/p>\n

<\/h2>\n

Video \u0130\u00e7eri\u011fini Farkl\u0131 Tasarlanan Formatlar \u0130le Yeniden Kullan\u0131n<\/h2>\n

\u0130nsanlar medyay\u0131 farkl\u0131 \u015fekillerde t\u00fcketiyorlar. Pazarlamac\u0131lar\u0131n farkl\u0131 se\u00e7enekler ve fikirler sunabilmesi \u00e7ok \u00f6nemlidir.
\nSparkToro’dan, Rand Fishkin Whitboard friday videolar\u0131n\u0131 Moz Blog’una olu\u015fturuyor ve yerle\u015ftiriyordu ama daha sonra daha fazla fark\u0131ndal\u0131k yarat\u0131p, etkile\u015fim olu\u015fturabilmek ve organik olarak daha fazla t\u00fcketici \u00e7ekebilmek amac\u0131yla b\u00fct\u00fcn\u00fcyle bir transkript ekledi. Hatta insanlar\u0131n sadece yar\u0131s\u0131n\u0131n videoyu izledi\u011fini geri kalan\u0131n\u0131n ise sadece transkripti okudu\u011funu buldu.<\/p>\n

\"videoicerigi\"<\/p>\n

<\/h2>\n

Daha Fazla Potansiyel M\u00fc\u015fteri Olu\u015fturabilmek \u0130\u00e7in Video Verilerini \u0130yi Takip Edin<\/h2>\n

Videolardaki g\u00f6r\u00fcnt\u00fclenmeleri, be\u011fenileri veya yorumlar\u0131 \u00f6l\u00e7mek,<\/a> a\u00e7\u0131l\u0131\u015f sayfas\u0131 i\u00e7in g\u00f6r\u00fcnt\u00fclenmeyi \u00f6l\u00e7mekle e\u015fde\u011ferdir.\u00a0 G\u00f6steri\u015f \u00f6l\u00e7\u00fc bilimlerinin \u00f6tesine ge\u00e7mek i\u00e7in, pazarlamac\u0131lar etkile\u015fime, videonun oynat\u0131lma s\u00fcresine ve videodan gelen geri d\u00f6n\u00fc\u015f\u00fcm yani “feedback”lere bakmal\u0131lar.
\n100.000 bin ki\u015fi videonuzu izleyip, be\u011fenip, yorum yapt\u0131larsa bu b\u00fcy\u00fck bir ba\u015far\u0131 gibi g\u00f6z\u00fckebilir. Ancak ortalama izlenme s\u00fcreniz, on dakikal\u0131k bir videonun yaln\u0131zca otuz saniyesi ise ne olur?\u00a0 Bir videonun ba\u015f\u0131na, ortas\u0131na veya sonuna formlar eklemek, m\u00fc\u015fteri adaylar\u0131n\u0131 art\u0131rmak isteyen pazarlamac\u0131lar i\u00e7in bir yol haritas\u0131 \u00e7izebilir, video i\u00e7eri\u011finin ger\u00e7ek etkisini de \u00f6l\u00e7ebilir.
\nPazarlamac\u0131lar\u0131n yaln\u0131zca etkile\u015fimi artt\u0131rmas\u0131 ve video i\u00e7eri\u011fi ile potansiyel m\u00fc\u015fteriler olu\u015fturmas\u0131 gerekmiyor, basit\u00e7e ba\u015flamalar\u0131 gerekiyor.Video i\u00e7eri\u011fi ile daha fazla veri odakl\u0131 olmalar\u0131, pazarlamac\u0131lar i\u00e7in neyin i\u015fe yaray\u0131p neyin i\u015fe yaramad\u0131\u011f\u0131n\u0131 bulmalar\u0131nda etkili olacakt\u0131r. Video pazarlamac\u0131lar\u0131, i\u00e7erikleri m\u00fc\u015fteri \u00e7er\u00e7evesine uygun olarak bulup, istekleriyle entegre ettikten ve bahsetti\u011fimiz olgulardan baz alarak haz\u0131rlad\u0131ktan sonra, servise konulmal\u0131d\u0131r.
\n\u0130lginizi \u00e7ekebilir:\u00a0YouTube Videolar\u0131 Nas\u0131l Daha \u00c7ok \u0130zlenir? YouTube Seo \u00d6nerileri<\/a>
\n\u0130lginizi \u00e7ekebilir:\u00a0Youtube Performans \u00d6l\u00e7me Y\u00f6ntemleri<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

2018 y\u0131l\u0131nda, videolar art\u0131k sadece pazarlamac\u0131lar\u0131n genel stratejisine y\u00f6nelik bir d\u00fc\u015f\u00fcnce olmamaya ba\u015flad\u0131. Hemen hemen her pazarlama kampanyas\u0131na tamamen entegre edilmesi gereken \u201cfull-funnel\u201d takti\u011fi olarak s\u00f6ylenebilir. Video; markan\u0131n hikayesini anlatmaya, \u00fcr\u00fcn\u00fc tan\u0131tmaya ve marka&\u00fcr\u00fcn baz\u0131nda fark\u0131ndal\u0131k yaratmaya olanak sa\u011flayan \u00f6nemli…<\/p>\n","protected":false},"author":22,"featured_media":35406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,60,62],"tags":[],"class_list":["post-40313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-pazarlama","category-sosyal-medya"],"yoast_head":"\nVideo Etkile\u015fim Artt\u0131rma Y\u00f6ntemleri ile 5 Kolay Yol - Earnado<\/title>\n<meta name=\"description\" content=\"Video ile m\u00fc\u015fterilerinizle etkile\u015fim halinde olmak ve bunu en efektif yollarla ba\u015farmak istiyorsan\u0131z, yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/video-etkilesim-arttirma-yontemleri-5-kolay-yol\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Etkile\u015fim Artt\u0131rma Y\u00f6ntemleri ile 5 Kolay Yol - Earnado\" \/>\n<meta property=\"og:description\" content=\"Video ile m\u00fc\u015fterilerinizle etkile\u015fim halinde olmak ve bunu en efektif yollarla ba\u015farmak istiyorsan\u0131z, yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/video-etkilesim-arttirma-yontemleri-5-kolay-yol\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-24T16:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T13:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/08\/videoarttirmayontemleri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Serra Sualp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Serra Sualp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/video-etkilesim-arttirma-yontemleri-5-kolay-yol\/\",\"url\":\"https:\/\/earnado.com\/tr\/video-etkilesim-arttirma-yontemleri-5-kolay-yol\/\",\"name\":\"Video Etkile\u015fim Artt\u0131rma Y\u00f6ntemleri ile 5 Kolay Yol - 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