{"id":45517,"date":"2021-04-20T18:03:10","date_gmt":"2021-04-20T15:03:10","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=45517"},"modified":"2026-03-18T14:07:46","modified_gmt":"2026-03-18T11:07:46","slug":"yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/","title":{"rendered":"Yarat\u0131c\u0131 Sloganlar, Slogan Bulma Y\u00f6ntemleri ve \u00d6rnekleri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45517\" class=\"elementor elementor-45517\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40b206a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40b206a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60870356\" data-id=\"60870356\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d7ba394 elementor-widget elementor-widget-text-editor\" data-id=\"5d7ba394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p data-start=\"301\" data-end=\"648\">Yarat\u0131c\u0131 sloganlar, bir markan\u0131n kendini en k\u0131sa ve etkili \u015fekilde anlatmas\u0131n\u0131 sa\u011flar. Do\u011fru slogan; markay\u0131 hat\u0131rlan\u0131r k\u0131lar, mesaj\u0131 sadele\u015ftirir ve hedef kitleyle duygusal ba\u011f kurar. Bu nedenle yaln\u0131zca yarat\u0131c\u0131 slogan bulmak de\u011fil, do\u011fru stratejiyle olu\u015fturulmu\u015f <strong data-start=\"567\" data-end=\"594\">sat\u0131\u015f art\u0131ran sloganlar<\/strong> geli\u015ftirmek de markala\u015fma s\u00fcrecinde kritik rol oynar.<\/p><p data-start=\"650\" data-end=\"1006\">Bu i\u00e7erikte farkl\u0131 sekt\u00f6rlerden <strong data-start=\"682\" data-end=\"702\">slogan \u00f6rnekleri<\/strong>, yarat\u0131c\u0131 slogan bulma y\u00f6ntemleri ve ba\u015far\u0131l\u0131 sloganlar\u0131n neden i\u015fe yarad\u0131\u011f\u0131n\u0131 detayl\u0131 bi\u00e7imde ele al\u0131yoruz. \u0130ster markan\u0131z i\u00e7in yeni bir slogan ar\u0131yor olun ister ilham almak isteyin, burada hem etkili <strong data-start=\"905\" data-end=\"924\">yarat\u0131c\u0131 slogan<\/strong> fikirleri bulabilir hem de do\u011fru slogan\u0131 nas\u0131l olu\u015fturaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenebilirsiniz.<\/p><p style=\"text-align: left;\">Bir marka i\u00e7in en \u00f6nemli \u015feylerden birisi marka kimli\u011fi olu\u015fturmakt\u0131r. Marka, olu\u015fturdu\u011fu kimlik sayesinde kullan\u0131c\u0131n\u0131n haf\u0131zas\u0131nda yer etme \u015fans\u0131 bulur. Markan\u0131n kendini do\u011fru bir \u015fekilde yans\u0131tmas\u0131, istedi\u011fi alg\u0131y\u0131 olu\u015fturabilmesi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. Bu s\u00fcre\u00e7te <a href=\"https:\/\/earnado.com\/tr\/konumlandirma-nasil-yapilir-konumlandirma-icin-oneriler\/\">markan\u0131n konumland\u0131rmas\u0131<\/a>ndan logosuna,<a href=\"https:\/\/earnado.com\/tr\/logo-tasarimi-nasil-olmali-en-guzel-logo-ornekleri\/\"> logo<\/a> rengine ve hatta m\u00fc\u015fteri ile ileti\u015fim bi\u00e7imine kadar her unsur marka kimli\u011fini olu\u015fturan temellerdir. Bu etkenlerin en b\u00fcy\u00fck destek\u00e7isi ise markan\u0131n kulland\u0131\u011f\u0131 <strong>yarat\u0131c\u0131 slogan<\/strong>lard\u0131r. Hat\u0131rlanabilir, \u00e7arp\u0131c\u0131 ve marka ile ba\u011fda\u015fabilen bir <strong>slogan<\/strong> hedef kitleye ula\u015fmak i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p><p>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/\">Marka Kimli\u011fi Nedir, Nas\u0131l Olu\u015fturulur? 10 Harika \u00d6rnek<\/a><\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-41341\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/slogan.jpg\" alt=\"slogan\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/slogan.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/slogan-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/slogan-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><h2>Slogan Nedir?<\/h2><p><img decoding=\"async\" class=\"alignnone size-full wp-image-59813\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/slogan-nedir.jpg\" alt=\"slogan-nedir\" width=\"700\" height=\"390\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/slogan-nedir.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/slogan-nedir-300x167.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><blockquote data-start=\"482\" data-end=\"707\"><p data-start=\"484\" data-end=\"707\"><strong data-start=\"484\" data-end=\"494\">Slogan<\/strong>, bir markan\u0131n mesaj\u0131n\u0131 k\u0131sa, ak\u0131lda kal\u0131c\u0131 ve ikna edici bir c\u00fcmleyle ifade eden pazarlama ifadesidir. \u0130yi bir slogan, markay\u0131 tan\u0131mlar, hedef kitlenin dikkatini \u00e7eker ve markayla duygusal ba\u011f kurulmas\u0131n\u0131 sa\u011flar.<\/p><\/blockquote><p data-start=\"810\" data-end=\"1119\">\u201cSlogan\u201d kelimesi T\u00fcrk\u00e7eye \u0130ngilizce <em data-start=\"847\" data-end=\"855\">slogan<\/em> s\u00f6zc\u00fc\u011f\u00fcnden ge\u00e7mi\u015ftir. Kelimenin k\u00f6keni ise \u0130sko\u00e7 Galcesi <em data-start=\"916\" data-end=\"931\">sluagh-ghairm<\/em> ifadesine dayan\u0131r. Bu ifade \u201cordu \u00e7a\u011fr\u0131s\u0131\u201d veya \u201csava\u015f naras\u0131\u201d anlam\u0131na gelir. Tarihsel olarak slogan, bir toplulu\u011fu harekete ge\u00e7irmek i\u00e7in kullan\u0131lan g\u00fc\u00e7l\u00fc ve k\u0131sa ifadeleri temsil eder.<\/p><p data-start=\"1121\" data-end=\"1297\">Bug\u00fcn pazarlama d\u00fcnyas\u0131nda sloganlar da benzer bir i\u015flev g\u00f6r\u00fcr. Markan\u0131n mesaj\u0131n\u0131 sadele\u015ftirir, ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 art\u0131r\u0131r ve hedef kitleyi harekete ge\u00e7iren bir \u00e7a\u011fr\u0131ya d\u00f6n\u00fc\u015f\u00fcr.<\/p><h2 data-start=\"1304\" data-end=\"1347\">Pazarlama Perspektifinden Slogan\u0131n \u00d6nemi<\/h2><p data-start=\"1349\" data-end=\"1421\">Sloganlar do\u011fru kurguland\u0131\u011f\u0131nda:\u00a0<\/p><ul data-start=\"1423\" data-end=\"1585\"><li data-start=\"1423\" data-end=\"1463\"><p data-start=\"1425\" data-end=\"1463\">markan\u0131n konumland\u0131rmas\u0131n\u0131 destekler<\/p><\/li><li data-start=\"1464\" data-end=\"1503\"><p data-start=\"1466\" data-end=\"1503\">mesaj\u0131n kolay hat\u0131rlanmas\u0131n\u0131 sa\u011flar<\/p><\/li><li data-start=\"1504\" data-end=\"1539\"><p data-start=\"1506\" data-end=\"1539\">t\u00fcketici ile duygusal ba\u011f kurar<\/p><\/li><li data-start=\"1540\" data-end=\"1585\"><p data-start=\"1542\" data-end=\"1585\">marka de\u011ferinin alg\u0131lanmas\u0131n\u0131 g\u00fc\u00e7lendirir<\/p><\/li><\/ul><p>Slogan yaratma s\u00fcreci ba\u015far\u0131 ile tamamland\u0131\u011f\u0131nda marka, sad\u0131k kullan\u0131c\u0131 olu\u015fturma hedefine ula\u015fm\u0131\u015f olur. \u00c7\u00fcnk\u00fc olu\u015fturulan <strong>yarat\u0131c\u0131 slogan<\/strong> sayesinde t\u00fcketiciler marka ya da markan\u0131n \u00fcr\u00fcn\u00fc ile ba\u011f kurarlar.<\/p><p style=\"text-align: left;\">\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/marka-elcisi-nedir-nasil-olunur-neler-yapar\/\">Marka <span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">El\u00e7isi<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nedir,<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Olunur,<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Neler<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yapar?<\/span><\/span><\/a><\/p><h2>Fun Fact: Sloganlar Kitle Psikolojisinin En Eski Ara\u00e7lar\u0131ndan Biri<\/h2><p data-start=\"371\" data-end=\"920\">\u0130nsanlar tarih boyunca yaln\u0131zca birey olarak de\u011fil, bir toplulu\u011fun par\u00e7as\u0131 olarak varl\u0131k g\u00f6stermi\u015ftir. Bu nedenle ortak semboller, rit\u00fceller ve tekrar edilen s\u00f6zler sosyal ba\u011f kurman\u0131n en g\u00fc\u00e7l\u00fc yollar\u0131ndan biri olmu\u015ftur. Sloganlar da bu ba\u011f\u0131n en g\u00f6r\u00fcn\u00fcr bi\u00e7imlerinden biridir. Bug\u00fcn futbol stadyumlar\u0131nda ayn\u0131 tezah\u00fcrat\u0131 binlerce ki\u015fiyle birlikte s\u00f6yleyen taraftar, asl\u0131nda yaln\u0131zca tak\u0131m\u0131n\u0131 desteklemez; kendisini daha b\u00fcy\u00fck bir b\u00fct\u00fcn\u00fcn par\u00e7as\u0131 olarak konumland\u0131r\u0131r. Bu deneyim, bireyin tek ba\u015f\u0131na hissedemeyece\u011fi bir g\u00fc\u00e7 ve aidiyet duygusu \u00fcretir.<\/p><p data-start=\"922\" data-end=\"1490\">Kitle psikolojisi \u00fczerine \u00e7al\u0131\u015fan d\u00fc\u015f\u00fcn\u00fcrler, bu t\u00fcr ortak ifadelerin topluluk bilinci \u00fczerindeki etkisini erken d\u00f6nemlerde fark etmi\u015fti. Freud\u2019a g\u00f6re kalabal\u0131k i\u00e7inde bireyin benli\u011fi \u00e7\u00f6z\u00fcl\u00fcr ve yerini kolektif bir kimlik al\u0131r. Jung ise bu durumu, insanl\u0131\u011f\u0131n payla\u015ft\u0131\u011f\u0131 ortak semboller ve arketiplerle a\u00e7\u0131klar; tekrar edilen s\u00f6zler, bu ortak bilin\u00e7d\u0131\u015f\u0131na temas ederek g\u00fc\u00e7l\u00fc duygusal tepkiler yarat\u0131r. Adler\u2019in bak\u0131\u015f a\u00e7\u0131s\u0131nda ise mesele daha yal\u0131nd\u0131r: \u0130nsan, do\u011fas\u0131 gere\u011fi ait olmak ister. Payla\u015f\u0131lan sloganlar, bu aidiyet ihtiyac\u0131n\u0131 g\u00f6r\u00fcn\u00fcr ve hissedilir hale getirir.<img decoding=\"async\" class=\"alignnone size-full wp-image-59815\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/sloganlarin-psikolojik-gucu.jpg\" alt=\"sloganlarin-psikolojik-gucu\" width=\"700\" height=\"390\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/sloganlarin-psikolojik-gucu.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/sloganlarin-psikolojik-gucu-300x167.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p data-start=\"1492\" data-end=\"1990\">Antik Roma\u2019da Kolezyum\u2019daki gladyat\u00f6r d\u00f6v\u00fc\u015flerinde seyircilerin belirli sava\u015f\u00e7\u0131lar i\u00e7in ba\u011f\u0131rd\u0131\u011f\u0131 sloganlar, yaln\u0131zca e\u011flenceyi de\u011fil, kolektif heyecan\u0131 da beslerdi. O anlarda kalabal\u0131k tek bir beden gibi hareket eder, ayn\u0131 s\u00f6zleri tekrar ederek ortak bir duygu \u00fcretirdi. Bug\u00fcn markalar\u0131n slogan olu\u015ftururken hedefledi\u011fi \u015fey de temelde ayn\u0131d\u0131r: yaln\u0131zca tan\u0131nmak de\u011fil, insanlar\u0131n kendilerini o markan\u0131n hik\u00e2yesinin bir par\u00e7as\u0131 gibi hissetmesini sa\u011flamak.<\/p><p data-start=\"267\" data-end=\"665\">Bu tarihsel ve psikolojik arka plan, sloganlar\u0131n neden yaln\u0131zca kelime oyunundan ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. \u0130nsan zihni tekrar edilen ifadeler arac\u0131l\u0131\u011f\u0131yla anlam \u00fcretir, ba\u011f kurar ve aidiyet hissi geli\u015ftirir. Markan\u0131z i\u00e7in de ayn\u0131 yerden bakabilirsiniz. G\u00fc\u00e7l\u00fc bir slogan, yaln\u0131zca bir \u00fcr\u00fcn\u00fcn ne yapt\u0131\u011f\u0131n\u0131 anlatmaz; kullan\u0131c\u0131ya o markayla nas\u0131l bir ili\u015fki kurabilece\u011fini de hissettirir.<\/p><p data-start=\"267\" data-end=\"665\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59816\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/pazarlamada-slogan.jpg\" alt=\"pazarlamada-slogan\" width=\"700\" height=\"390\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/pazarlamada-slogan.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/pazarlamada-slogan-300x167.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p data-start=\"667\" data-end=\"943\">Pazarlama a\u00e7\u0131s\u0131ndan slogan, markan\u0131n en k\u0131sa manifestosu gibidir. Do\u011fru kuruldu\u011funda marka vaadini \u00f6zetler, konumland\u0131rmay\u0131 netle\u015ftirir ve kullan\u0131c\u0131 zihninde kal\u0131c\u0131 bir iz b\u0131rak\u0131r. Bu nedenle slogan olu\u015fturma s\u00fcreci yarat\u0131c\u0131 bir egzersizden \u00e7ok, stratejik bir marka karar\u0131d\u0131r.<\/p><h2 data-pm-slice=\"0 0 []\">Markan\u0131z\u0131n En K\u0131sa Mesaj\u0131, En B\u00fcy\u00fck Stratejik Karar\u0131 Olabilir<\/h2><p>Slogan yaln\u0131zca birka\u00e7 kelimeden olu\u015fur, ancak arkas\u0131nda marka konumland\u0131rmas\u0131, <a href=\"https:\/\/earnado.com\/tr\/hedef-kitle-persona-olusturma-ornekleri\/\" target=\"_blank\" rel=\"noopener\"><strong>hedef kitle<\/strong><\/a> i\u00e7 g\u00f6r\u00fcs\u00fc ve <strong>stratejik ileti\u015fim<\/strong> karar\u0131 vard\u0131r. Do\u011fru mesaj, markan\u0131n nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131 belirler ve kullan\u0131c\u0131yla kurdu\u011fu ili\u015fkiyi g\u00fc\u00e7lendirir.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59817\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/marka-kimliginin-temel-tasi.jpg\" alt=\"marka-kimliginin-temel-tasi\" width=\"700\" height=\"390\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/marka-kimliginin-temel-tasi.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2026\/02\/marka-kimliginin-temel-tasi-300x167.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p><a href=\"https:\/\/earnado.com\/tr\/\" target=\"_blank\" rel=\"noopener\"><strong>Earnado<\/strong><\/a>\u2019da markan\u0131z\u0131n hik\u00e2yesini do\u011fru strateji, do\u011fru dil ve do\u011fru konumland\u0131rma ile kullan\u0131c\u0131 davran\u0131\u015f\u0131na etki eden,\u00a0 bir ileti\u015fime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz. \u00c7\u00fcnk\u00fc g\u00fc\u00e7l\u00fc markalar etkileyici mesajla anlam kazan\u0131r. Stratejik marka konumland\u0131rman\u0131z\u0131 netle\u015ftirmek i\u00e7in <a href=\"https:\/\/earnado.com\/tr\/#form_footer\" target=\"_blank\" rel=\"noopener\">bizimle ileti\u015fime ge\u00e7in.<\/a><\/p><h2>Yarat\u0131c\u0131 Slogan Bulma Y\u00f6ntemleri Nelerdir?<\/h2><p>Slogan yaratman\u0131n keskin kurallar\u0131 bulunmamaktad\u0131r ancak etkili olabilmesi i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken noktalar vard\u0131r. Yaz\u0131m\u0131z\u0131n devam\u0131n\u0131 okuyarak yarat\u0131c\u0131 slogan bulma y\u00f6ntemleri hakk\u0131nda bilgi edinebilir, ba\u015far\u0131l\u0131 ve <strong>yarat\u0131c\u0131 sloganlar<\/strong> olu\u015fturabilirsiniz.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41342\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/yaraticislogan.jpg\" alt=\"yarat\u0131c\u0131slogan\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/yaraticislogan.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/yaraticislogan-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/yaraticislogan-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><h3>Yarat\u0131c\u0131 Slogan Olu\u015fturulurken Dikkat Edilmesi Gereken 7 Unsur<\/h3><h4>1) Yarat\u0131c\u0131l\u0131k<\/h4><p>Bir <strong>slogan<\/strong> mutlaka yarat\u0131c\u0131 olmal\u0131d\u0131r. Yarat\u0131c\u0131l\u0131k denince akla ilk gelen \u015fey ola\u011fan\u00fcst\u00fc c\u00fcmlelerin kurulmas\u0131 olsa da bu do\u011fru de\u011fildir. <strong>Yarat\u0131c\u0131 slogan<\/strong>, do\u011fall\u0131ktan uzakla\u015fmadan ilgi \u00e7ekici bir niteli\u011fe sahip olmal\u0131d\u0131r. Yani, orijinal ama basit olmal\u0131. Ayn\u0131 zamanda vermek istenen mesaj\u0131 net bir \u015fekilde yans\u0131tmal\u0131. \u00d6rne\u011fin haf\u0131zalara kaz\u0131nan \u201cKirlenmek g\u00fczeldir.\u201d c\u00fcmlesi OMO\u2019nun y\u0131llard\u0131r kulland\u0131\u011f\u0131 yarat\u0131c\u0131 ve ba\u015far\u0131l\u0131 bir slogand\u0131r. T\u00fcketiciye kirlili\u011fin k\u00f6t\u00fc bir \u015fey olmad\u0131\u011f\u0131 alg\u0131s\u0131 aktar\u0131l\u0131yor ve marka kendi \u00fcr\u00fcnlerine uygun, ilgi \u00e7ekici bir sloganla kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Yani, toplumda baz\u0131 kal\u0131pla\u015fm\u0131\u015f alg\u0131lar yarat\u0131c\u0131l\u0131k kullan\u0131larak y\u0131k\u0131l\u0131yor. Ayn\u0131 zamanda ilgi \u00e7ekici hale gelerek b\u00fcy\u00fck ses getirebiliyor.<\/p><h4>2) Hat\u0131rlanabilirlik<\/h4><p>Olu\u015fturulan <strong>yarat\u0131c\u0131 slogan\u0131n<\/strong> hat\u0131rlanabilmesi i\u00e7in k\u0131sa olmas\u0131 \u00e7ok \u00f6nemlidir. Slogandaki kelime say\u0131s\u0131 4-5 kelimeyi a\u015fmaya ba\u015flad\u0131k\u00e7a ak\u0131lda kalma ihtimali d\u00fc\u015fecektir ancak kullan\u0131lan kelime say\u0131s\u0131n\u0131n az olmas\u0131 hat\u0131rlanabilirlik i\u00e7in yeterli olmayabilir. Bu noktada kafiyeli kelimelerin kullan\u0131lmas\u0131 slogan\u0131n hat\u0131rlanabilmesi i\u00e7in b\u00fcy\u00fck katk\u0131 sa\u011flayacakt\u0131r. \u00d6rne\u011fin bug\u00fcn bir\u00e7o\u011fumuz \u201csa\u011flamsa \u201d kelimesini duyduktan sonra Lassa diyerek devam ediyor. Lastik markas\u0131 olan Lassa, \u201cSa\u011flamsa Lassa\u201d slogan\u0131nda yer verdi\u011fi kafiye ve marka ismine benzeyen kelime se\u00e7imi ile ak\u0131llarda kalmay\u0131 ba\u015far\u0131yor.<\/p><h4>3) Marka Amac\u0131n\u0131 Yans\u0131tma<\/h4><p><strong>Yarat\u0131c\u0131 sloganlarda<\/strong> markay\u0131 yans\u0131tacak bir ifadeye yer vermek son derecede \u00f6nemlidir. Markay\u0131 yans\u0131tmayan, alakas\u0131z c\u00fcmlelerden uzak durmak gerekir. Markan\u0131n konumlanmas\u0131n\u0131 yans\u0131tabilen, hatta marka ad\u0131na da yer verilen <strong>sloganlar<\/strong> ba\u015far\u0131 ile sonu\u00e7lanacakt\u0131r. \u00d6rne\u011fin Eti Form\u2019un kulland\u0131\u011f\u0131 \u201cForm ye, Formda kal\u201d slogan\u0131 buna verilebilecek \u00e7ok g\u00fczel \u00f6rneklerden birisidir. Kullan\u0131lan sloganda \u00fcr\u00fcn\u00fcn amac\u0131 belirtilmekle kalmam\u0131\u015f, marka ismine de yer verilerek \u00e7al\u0131\u015fma sa\u011flamla\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r.<\/p><h4>4) Fayda Sa\u011flama<\/h4><p>G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar \u00fcr\u00fcnlerin\/markalar\u0131n \u00f6zelliklerinden \u00e7ok nas\u0131l fayda sa\u011flad\u0131\u011f\u0131 ile ilgileniyor. Bir \u00fcr\u00fcn al\u0131rken tabii ki i\u00e7eri\u011fe, \u00f6zelliklere dikkat ediyorlar ancak o \u00fcr\u00fcn\u00fcn fayda sa\u011flayabilece\u011fi alg\u0131s\u0131n\u0131n olu\u015fmas\u0131 tercih etme ihtimalini daha da y\u00fckseltiyor. Bu nedenle kullan\u0131lan <strong>yarat\u0131c\u0131 sloganlar\u0131n<\/strong> fayda unsurunu i\u00e7ermesi b\u00fcy\u00fck avantaj sa\u011flamaktad\u0131r. \u00d6rne\u011fin Calgon markas\u0131n\u0131n kulland\u0131\u011f\u0131 \u201cMakineniz uzun ya\u015far Calgon\u2019la \u201d slogan\u0131nda oldu\u011fu gibi. Calgon\u2019a rakip pek \u00e7ok marka bulunuyor ama Calgon\u2019un yaratt\u0131\u011f\u0131 \u201c\u00e7ama\u015f\u0131r makinesinin \u00f6mr\u00fc daha uzun olacak\u201d alg\u0131s\u0131, kullan\u0131c\u0131lar taraf\u0131ndan tercih edilmesinde son derece etkili oluyor.<\/p><h4>5) Marka\/\u00dcr\u00fcn Hizmetlerini \u00d6zetleme<\/h4><p>\u00d6zellikle \u00fcr\u00fcn skalas\u0131 geni\u015f olan markalar <strong>slogan<\/strong> olu\u015ftururken, verilen hizmetin ya da \u00fcretilen \u00fcr\u00fcnlerin bir \u00f6zeti niteli\u011finde slogan kullanmas\u0131 avantaj sa\u011flayacakt\u0131r. Bunun sebebi ise t\u00fcketicinin s\u00f6z konusu markada tek bir \u00fcr\u00fcn kategorisine odaklanmas\u0131n\u0131 engellemektir. Ayn\u0131 zamanda markay\u0131 b\u00fct\u00fcn\u00fcyle anlamland\u0131rabilmeleri sa\u011flanm\u0131\u015f olacakt\u0131r. \u00d6rne\u011fin \u00fcr\u00fcn skalas\u0131 \u00e7ok geni\u015f olan IKEA markas\u0131, mobilyadan mutfak gere\u00e7lerine, bah\u00e7e ve ofis \u00fcr\u00fcnlerine kadar pek \u00e7ok \u00fcr\u00fcn sat\u0131yor. Kulland\u0131\u011f\u0131 <strong>slogan<\/strong> ise \u201cIKEA, evinizin her \u015feyi. \u201d T\u00fcketiciye ev ile ilgili her t\u00fcrden \u00fcr\u00fcn\u00fc bulabilece\u011finin alg\u0131s\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde sa\u011fl\u0131yor ve kendi \u00fcr\u00fcn \u00e7e\u015fitlili\u011fini k\u0131saca \u00f6zetliyor.<\/p><h4>6) Her Ko\u015fulda Kullan\u0131labilirlik<\/h4><p>Olu\u015fturulan slogan\u0131n her ko\u015fulda kullan\u0131labilmesi, her \u015farta uyum sa\u011flamas\u0131 olduk\u00e7a \u00f6nemlidir. <strong>Yarat\u0131c\u0131 slogan<\/strong> olu\u015fturmadan \u00f6nce \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi ve mutlaka cevaplanmas\u0131 gereken \u00e7ok \u00f6nemli sorular vard\u0131r. \u00d6rne\u011fin \u201cBiz bu slogan\u0131 y\u0131llarca kullanabilir miyiz? \u201d ya da \u201c Y\u0131llar ge\u00e7tik\u00e7e kullan\u0131c\u0131da ayn\u0131 olumlu hissi yaratacak bir slogan m\u0131? \u201d. Bu duruma verilebilecek en g\u00fcncel \u00f6rnek d\u00fcnyaca \u00fcnl\u00fc fast-food zinciri KFC. 64 y\u0131ld\u0131r kulland\u0131\u011f\u0131 \u201c It\u2019s finger licking good \u201d yani, o kadar g\u00fczel ki parmaklar\u0131n\u0131 yersin anlam\u0131na gelen slogan\u0131ndan vazge\u00e7mek zorunda kald\u0131. \u00a0Bunun sebebini pandemi ko\u015fullar\u0131 i\u00e7in <strong>slogan\u0131n<\/strong> uygun olmamas\u0131yd\u0131. Pandemi ko\u015fullar\u0131nda el hijyenin fazlas\u0131yla \u00f6nemli olmas\u0131 ve ellerimizi y\u00fcz\u00fcm\u00fcze g\u00f6t\u00fcrmenin yanl\u0131\u015f olmas\u0131, KFC\u2019nin bu slogandan vazge\u00e7mesine neden oldu.<\/p><h4>7) Slogan T\u00fcr\u00fcne Karar Verme<\/h4><p><strong>Yarat\u0131c\u0131 slogan<\/strong> olu\u015fturmadan \u00f6nce kullan\u0131c\u0131ya hangi dilde yakla\u015f\u0131lmas\u0131 gerekti\u011fi hakk\u0131nda mutlaka d\u00fc\u015f\u00fcn\u00fclmeli ve do\u011fru bir karar verilmeli. Bu karar verilirken markay\u0131 iyi bir \u015fekilde yans\u0131tmaya \u00f6zen g\u00f6sterilmeli. \u00d6rne\u011fin e\u011flence odakl\u0131 \u00e7al\u0131\u015fan bir markan\u0131n \u00e7ok ciddi ya da h\u00fcz\u00fcnl\u00fc bir <strong>slogan<\/strong> kullanmas\u0131 t\u00fcketicide yanl\u0131\u015f alg\u0131ya neden olabilir. <strong>Slogan<\/strong>, markan\u0131n kimli\u011fini yans\u0131tt\u0131\u011f\u0131 i\u00e7in mutlaka marka de\u011ferine ve verilen hizmete uygun bir dil kullan\u0131lmal\u0131d\u0131r.<\/p><h4 data-start=\"299\" data-end=\"330\">Slogan T\u00fcrleri Nelerdir?<\/h4><p data-start=\"332\" data-end=\"564\">Sloganlar, markan\u0131n vermek istedi\u011fi mesaja g\u00f6re farkl\u0131 kategorilere ayr\u0131l\u0131r. Her slogan t\u00fcr\u00fc farkl\u0131 bir ileti\u015fim stratejisine hizmet eder. Do\u011fru t\u00fcr se\u00e7ildi\u011finde slogan, markan\u0131n hedef kitlesiyle daha g\u00fc\u00e7l\u00fc bir ba\u011f kurmas\u0131n\u0131 sa\u011flar.<\/p><table><thead><tr><th>Slogan T\u00fcr\u00fc<\/th><th>Ama\u00e7<\/th><th>\u00d6zellik<\/th><th>\u00d6rnek<\/th><\/tr><\/thead><tbody><tr><td>Tan\u0131mlay\u0131c\u0131 Slogan<\/td><td>Markay\u0131 anlatmak<\/td><td>\u00dcr\u00fcn\/hizmet net bi\u00e7imde ifade edilir<\/td><td>\u201cDo\u011fal Kaynak Suyu\u201d<\/td><\/tr><tr><td>\u00dcst\u00fcnl\u00fck Vurgulayan<\/td><td>Kalite veya liderli\u011fi \u00f6ne \u00e7\u0131karmak<\/td><td>Rekabet avantaj\u0131n\u0131 vurgular<\/td><td>\u201cThe Ultimate Driving Machine\u201d<\/td><\/tr><tr><td>Duygusal Slogan<\/td><td>Hedef kitleyle ba\u011f kurmak<\/td><td>His, de\u011fer ve ya\u015fam tarz\u0131na odaklan\u0131r<\/td><td>\u201cHayat Payla\u015f\u0131nca G\u00fczel\u201d<\/td><\/tr><tr><td>Motivasyonel Slogan<\/td><td>Harekete ge\u00e7irmek<\/td><td>Eylem \u00e7a\u011fr\u0131s\u0131 i\u00e7erir<\/td><td>\u201cJust Do It\u201d<\/td><\/tr><tr><td>\u0130lham Veren Slogan<\/td><td>Marka vizyonu anlatmak<\/td><td>B\u00fcy\u00fck fikir veya de\u011fi\u015fim \u00e7a\u011fr\u0131s\u0131 i\u00e7erir<\/td><td>\u201cThink Different\u201d<\/td><\/tr><tr><td>Mizahi Slogan<\/td><td>Ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131 art\u0131rmak<\/td><td>E\u011flenceli ve dikkat \u00e7ekici ton kullan\u0131r<\/td><td>\u201cFinger Lickin\u2019 Good\u201d<\/td><\/tr><\/tbody><\/table><h4 data-start=\"1310\" data-end=\"1350\">Do\u011fru Slogan T\u00fcr\u00fc Nas\u0131l Se\u00e7ilir?<\/h4><p data-start=\"1352\" data-end=\"1444\">Her marka i\u00e7in tek bir do\u011fru slogan t\u00fcr\u00fc yoktur.<br data-start=\"1400\" data-end=\"1403\" \/>Se\u00e7im yap\u0131l\u0131rken \u015fu \u00fc\u00e7 soru yol g\u00f6sterir:<\/p><ul data-start=\"1446\" data-end=\"1590\"><li data-start=\"1446\" data-end=\"1475\"><p data-start=\"1448\" data-end=\"1475\">Marka neyi temsil ediyor?<\/p><\/li><li data-start=\"1476\" data-end=\"1517\"><p data-start=\"1478\" data-end=\"1517\">Hedef kitle nas\u0131l bir dil kullan\u0131yor?<\/p><\/li><li data-start=\"1518\" data-end=\"1590\"><p data-start=\"1520\" data-end=\"1590\">Mesaj bilgilendirmek mi, etkilemek mi, harekete ge\u00e7irmek mi istiyor?<\/p><\/li><\/ul><p data-start=\"1592\" data-end=\"1768\">Bu sorular\u0131n yan\u0131t\u0131, slogan\u0131n tonunu ve t\u00fcr\u00fcn\u00fc belirler. Stratejiye uygun se\u00e7ilen slogan t\u00fcr\u00fc, markan\u0131n konumland\u0131rmas\u0131n\u0131 g\u00fc\u00e7lendirir ve mesaj\u0131n ak\u0131lda kalmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p><p><strong>Yarat\u0131c\u0131 sloganlar<\/strong> olu\u015ftururken mutlaka dikkat edilmesi gereken konulara de\u011findik. Peki, bir slogan kurgusunda asla yapmamam\u0131z gereken \u015feyler neler?<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41343\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganyaratma.jpg\" alt=\"sloganyaratma\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganyaratma.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganyaratma-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganyaratma-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><h3>Yarat\u0131c\u0131 Slogan Olu\u015ftururken Yap\u0131lmamas\u0131 Gerekenler<\/h3><h4>Acele Etmek<\/h4><p><strong>Yarat\u0131c\u0131 slogan<\/strong> olu\u015fturmak basit bir i\u015f gibi g\u00f6r\u00fcnse de as\u0131l zor olan \u015fey basiti yapabilmektir. Bu nedenle slogan i\u00e7in ak\u0131llara ilk gelen fikir hemen hayata ge\u00e7irilmemelidir. \u00dczerinde bir s\u00fcre d\u00fc\u015f\u00fcnmek, farkl\u0131 se\u00e7enekleri de\u011ferlendirmek gerekir. Biraz sab\u0131r g\u00f6stererek en iyi olana ve en yarat\u0131c\u0131 slogana ula\u015fmak m\u00fcmk\u00fcnd\u00fcr.<\/p><h4>Kli\u015fe S\u00f6zc\u00fckler Kullanmak<\/h4><p>Her marka kendi pazar\u0131nda en iyi olmak ister ancak \u201cen iyi \u201c gibi kli\u015fe bir ifadeyi slogan\u0131nda kullanmas\u0131 etkileyici olmayacakt\u0131r. Bu ve buna benzer kli\u015fe ifadeler yarat\u0131c\u0131l\u0131ktan uzakt\u0131r. Ayr\u0131ca zamanda yap\u0131lan i\u015fte iyi olunsa bile \u201cen iyi \u201d kavram\u0131 g\u00f6recelidir. Ayn\u0131 zamanda yeni markalar\u0131n en iyi oldu\u011funu kan\u0131tlamas\u0131 da zordur. Bu tip s\u00f6ylemler sebebiyle inand\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131 kaybetme ihtimali y\u00fcksektir.<\/p><h4>Negatif S\u00f6ylemlere Yer Vermek<\/h4><p>T\u00fcketicinin marka ya da \u00fcr\u00fcn ile duygusal ba\u011f olu\u015fturmas\u0131 fazlas\u0131yla \u00f6nemlidir. G\u00fcn\u00fcm\u00fczde gelinen noktada \u00fcr\u00fcn\/marka de\u011fil duygular pazarlan\u0131yor da diyebiliriz. Bu noktada \u00e7ok dikkat edilmesi gereken di\u011fer bir konu da t\u00fcketicide olumsuz bir duygu yaratmamak. Marka sadakati ancak bu \u015fekilde yani, pozitif duygularla sa\u011flanabilir. Kullan\u0131c\u0131n\u0131n duydu\u011fu ya da okudu\u011fu negatif slogan yarat\u0131c\u0131 olsa bile olumsuz bir etkiye neden olabilir.<\/p><h4>Slogan\u0131 S\u0131k S\u0131k De\u011fi\u015ftirmek<\/h4><p>Kullan\u0131lan <strong>yarat\u0131c\u0131 sloganlar<\/strong> kurum kimli\u011fini yans\u0131t\u0131r. Bunun sonucunda kullan\u0131c\u0131 ile ba\u011f kurulabiliyor ve o s\u00f6z\u00fc duyunca ak\u0131llara ilk gelen \u015fey s\u00f6z konusu marka oluyorsa, yap\u0131lan \u00e7al\u0131\u015fma ba\u015far\u0131l\u0131 demektir. Bu ba\u015far\u0131n\u0131n s\u00fcreklili\u011fi \u00e7ok \u00f6nemlidir. Bu nedenle \u00f6zellikle ba\u015far\u0131 g\u00f6steren sloganlar\u0131n s\u0131k s\u0131k de\u011fi\u015ftirilmesinden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r. Aksi takdirde marka hat\u0131rlanabilme avantaj\u0131n\u0131 kaybedecektir.<\/p><p>\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi fazla olan markalar\u0131n her \u00fcr\u00fcn i\u00e7in farkl\u0131 <strong>slogan<\/strong> kulland\u0131\u011f\u0131n\u0131 g\u00f6zlemleyebiliyoruz. \u00d6rne\u011fin araba markalar\u0131 yeni bir model \u00e7\u0131kard\u0131\u011f\u0131nda o araca \u00f6zel slogan kullan\u0131yor ama markaya ait, t\u00fcketiciyle y\u0131llard\u0131r \u00f6zde\u015fle\u015fmi\u015f sloganlar\u0131 da bulunuyor. Bu noktada \u00f6nemli olan \u015fey marka ile b\u00fct\u00fcnle\u015fmi\u015f sloganlar\u0131n de\u011fi\u015ftirilmemesidir.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41344\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganbulma.jpg\" alt=\"sloganbulma\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganbulma.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganbulma-600x300.jpg 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/sloganbulma-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><h3>Haf\u0131zalara Kaz\u0131nan Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri<\/h3><p>Hemen hemen herkesin bildi\u011fi, ak\u0131llarda yer edinen farkl\u0131 sekt\u00f6rdeki baz\u0131 sloganlara \u00f6rnek vermek gerekirse;<\/p><ul><li>Turkcell\u2019le Ba\u011flan Hayata \u2013 Turkcell<\/li><li>Anne Eli De\u011fmi\u015f Gibi \u2013 Han\u0131meller<\/li><li>Ate\u015f Seni \u00c7a\u011f\u0131r\u0131yor \u2013 Burger King<\/li><li>\u00c7\u00fcnk\u00fc Sen Buna De\u011fersin \u2013 Loreal Paris<\/li><li>Hayat\u0131n Tad\u0131 \u2013 Coca Cola<\/li><li>\u00c7akar \u00c7akmaz \u00c7akan \u00c7akmak \u2013 Tokai<\/li><li>Hem Yumu\u015fak Hem Hesapl\u0131 \u2013 Solo<\/li><li>Seni Asla Yar\u0131 Yolda B\u0131rakmaz \u2013 Rexona<\/li><li>Just Do It! (Sadece yap) \u2013 Nike<\/li><li>Yiyin Gari! \u2013 Lay\u2019s<\/li><li>Meyveler Gaza Geldi &#8211; Akmina<\/li><li>\u00c7\u0131kar\u0131m Senle Her Yola \u2013 Toyota<\/li><li>Ba\u015f D\u00f6nd\u00fcren Dolgun Sa\u00e7lar &#8211; Blendax<\/li><li>Pepsi Ya\u015fat\u0131r Seni \u2013 Pepsi<\/li><li>G\u00fclen Boya \u2013 Polisan<\/li><li>\u00c7i\u011fne ve G\u00fcl\u00fcmse \u2013 Vivident<\/li><li>Ne Laz\u0131msa Carrefoursa- CarrefourSa<\/li><\/ul><p>Yukar\u0131daki \u00f6rneklerde de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi her markan\u0131n slogan\u0131 kendi sekt\u00f6r\u00fcne, sundu\u011fu hizmete \u00f6zel olu\u015fturulmu\u015f. Bu nedenle hepsinin kendini ifade edi\u015f bi\u00e7imi farkl\u0131l\u0131k g\u00f6steriyor. Kimi rakiplerinden ayr\u0131lan \u00f6zelli\u011fini vurgularken kimi nas\u0131l fayda sa\u011flayaca\u011f\u0131na vurgu yap\u0131yor. Kimi t\u00fcketiciyi ikna etmeye y\u00f6nelik slogan kullan\u0131yor. <strong>Slogan<\/strong> t\u00fcr\u00fc a\u00e7\u0131s\u0131ndan farkl\u0131l\u0131k g\u00f6sterseler de ortak bir \u00f6zellikleri bulunuyor. Hepsi y\u0131llard\u0131r ak\u0131llarda kalmay\u0131 sa\u011flayan ba\u015far\u0131l\u0131, <strong>yarat\u0131c\u0131 slogan<\/strong> olma \u00f6zelli\u011fi ta\u015f\u0131yor ve \u00f6rneklerde s\u0131k\u00e7a bu markalara yer veriliyor. Siz de bahsetti\u011fimiz noktalar\u0131 dikkate alarak ve verilen \u00f6rneklerden ilham alarak yarat\u0131c\u0131 slogan olu\u015fturup ba\u015far\u0131y\u0131 yakalayabilirsiniz.<\/p><h2>Sat\u0131\u015f Art\u0131ran Sloganlar Nas\u0131l Olu\u015fturulur?<\/h2><p data-start=\"665\" data-end=\"881\">Sat\u0131\u015f art\u0131r\u0131c\u0131 sloganlar yaln\u0131zca dikkat \u00e7ekmez, ayn\u0131 zamanda kullan\u0131c\u0131y\u0131 harekete ge\u00e7irir. Bu sloganlar markan\u0131n sundu\u011fu de\u011feri net bi\u00e7imde anlat\u0131r ve m\u00fc\u015fteriye \u201cneden seni se\u00e7meliyim?\u201d sorusunun k\u0131sa cevab\u0131n\u0131 verir.<\/p><p data-start=\"883\" data-end=\"908\">Etkili bir sat\u0131\u015f slogan\u0131:<\/p><ul data-start=\"910\" data-end=\"1042\"><li data-start=\"910\" data-end=\"939\"><p data-start=\"912\" data-end=\"939\">\u00fcr\u00fcn\u00fcn faydas\u0131n\u0131 vurgular<\/p><\/li><li data-start=\"940\" data-end=\"975\"><p data-start=\"942\" data-end=\"975\">hedef kitlenin sorununa dokunur<\/p><\/li><li data-start=\"976\" data-end=\"1003\"><p data-start=\"978\" data-end=\"1003\">g\u00fcven duygusu olu\u015fturur<\/p><\/li><li data-start=\"1004\" data-end=\"1042\"><p data-start=\"1006\" data-end=\"1042\">harekete ge\u00e7irici bir mesaj i\u00e7erir<\/p><\/li><\/ul><p data-start=\"1044\" data-end=\"1208\">Do\u011fru kurguland\u0131\u011f\u0131nda sat\u0131\u015f slogan\u0131, yaln\u0131zca bir reklam c\u00fcmlesi olmaktan \u00e7\u0131kar ve markan\u0131n de\u011fer teklifini tek c\u00fcmlede anlatan g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131na d\u00f6n\u00fc\u015f\u00fcr.<\/p><h3>Sat\u0131\u015f Art\u0131ran Slogan \u00d6rnekleri<\/h3><ul data-start=\"1256\" data-end=\"1452\"><li data-start=\"1256\" data-end=\"1292\"><p data-start=\"1258\" data-end=\"1292\">Kaliteyi hissedin, fark\u0131 ya\u015fay\u0131n<\/p><\/li><li data-start=\"1293\" data-end=\"1332\"><p data-start=\"1295\" data-end=\"1332\">Size \u00f6zel \u00e7\u00f6z\u00fcmler, ger\u00e7ek sonu\u00e7lar<\/p><\/li><li data-start=\"1333\" data-end=\"1369\"><p data-start=\"1335\" data-end=\"1369\">Bug\u00fcn deneyin, yar\u0131n fark\u0131 g\u00f6r\u00fcn<\/p><\/li><li data-start=\"1370\" data-end=\"1413\"><p data-start=\"1372\" data-end=\"1413\">G\u00fcvenilir hizmet, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131<\/p><\/li><li data-start=\"1414\" data-end=\"1452\"><p data-start=\"1416\" data-end=\"1452\">\u0130htiyac\u0131n\u0131za uygun, b\u00fct\u00e7enize dost<\/p><\/li><\/ul><p data-start=\"1454\" data-end=\"1633\">Bu sloganlar do\u011frudan \u00fcr\u00fcn satmaz;<br data-start=\"1488\" data-end=\"1491\" \/>\u00f6nce de\u011fer sunar, sonra sat\u0131n alma motivasyonu olu\u015fturur. Bu nedenle sat\u0131\u015f odakl\u0131 sloganlar genellikle fayda ve g\u00fcven mesaj\u0131n\u0131 birlikte ta\u015f\u0131r.<\/p><h2>Sloganlar Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2700998 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2700998\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51bc5d9\" data-id=\"51bc5d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fa4ce6 elementor-widget elementor-widget-saswp-faq-block\" data-id=\"2fa4ce6\" data-element_type=\"widget\" data-widget_type=\"saswp-faq-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<ul><li style=\"list-style:none\" class=\"elementor-repeater-item-99f0b31\"><h3>Slogan nedir ve neden \u00f6nemlidir?<\/h3><p><p data-start=\"303\" data-end=\"562\">Slogan, bir markan\u0131n de\u011ferini, vaadini veya karakterini k\u0131sa ve ak\u0131lda kal\u0131c\u0131 bir ifadeyle anlatan mesajd\u0131r. Do\u011fru bir slogan, marka hat\u0131rlanabilirli\u011fini art\u0131r\u0131r, alg\u0131 y\u00f6netimine katk\u0131 sa\u011flar ve pazarlama ileti\u015fiminin temel yap\u0131 ta\u015flar\u0131ndan biri haline gelir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-e260200\"><h3>\u0130yi bir slogan\u0131n \u00f6zellikleri nelerdir?<\/h3><p><p data-start=\"612\" data-end=\"808\">Ba\u015far\u0131l\u0131 sloganlar k\u0131sa, net, kolay hat\u0131rlanabilir ve marka konumland\u0131rmas\u0131yla uyumludur. Ayn\u0131 zamanda duygusal ba\u011f kurabilmeli, markan\u0131n sundu\u011fu fayday\u0131 hissettirmeli ve farkl\u0131la\u015fma yaratmal\u0131d\u0131r.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-edc4d76\"><h3>Slogan ka\u00e7 kelimeden olu\u015fmal\u0131?<\/h3><p><p data-start=\"850\" data-end=\"1055\">Genellikle etkili sloganlar 2 ila 5 kelime aras\u0131nda olur. Daha uzun sloganlar mesaj\u0131 detayland\u0131rabilir ancak hat\u0131rlanabilirlik riski ta\u015f\u0131r. Bu nedenle m\u00fcmk\u00fcn olan en k\u0131sa ve g\u00fc\u00e7l\u00fc ifade tercih edilmelidir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-7556363\"><h3>Slogan ile motto aras\u0131ndaki fark ne?<\/h3><p><p data-start=\"1106\" data-end=\"1299\">Slogan genellikle pazarlama ileti\u015fiminde kullan\u0131lan, kampanya veya marka mesaj\u0131n\u0131 destekleyen ifadedir. Motto ise markan\u0131n temel felsefesini veya de\u011ferlerini yans\u0131tan daha kal\u0131c\u0131 bir s\u00f6ylemdir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-a7b29f4\"><h3>Bir marka slogan\u0131n\u0131 ne zaman de\u011fi\u015ftirmelidir?<\/h3><p><p data-start=\"1356\" data-end=\"1595\">Slogan, marka konumland\u0131rmas\u0131 de\u011fi\u015fti\u011finde, yeni bir pazara girildi\u011finde veya mevcut slogan olumsuz \u00e7a\u011fr\u0131\u015f\u0131m yaratmaya ba\u015flad\u0131\u011f\u0131nda g\u00fcncellenebilir. Ancak s\u0131k de\u011fi\u015fiklik, marka haf\u0131zas\u0131n\u0131 zay\u0131flatabilece\u011fi i\u00e7in dikkatli karar verilmelidir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-e4252d5\"><h3>Slogan olu\u015ftururken en s\u0131k yap\u0131lan hatalar nelerdir?<\/h3><p><p data-start=\"1659\" data-end=\"1916\">Kli\u015fe ifadeler kullanmak, markayla ili\u015fkisiz mesajlar vermek, \u00e7ok uzun c\u00fcmleler kurmak ve duygusal ba\u011f kuramayan sloganlar \u00fcretmek en s\u0131k yap\u0131lan hatalar aras\u0131nda yer al\u0131r. Ayr\u0131ca \u201cen iyi\u201d, \u201cen kaliteli\u201d gibi kan\u0131tlanmas\u0131 zor iddialar g\u00fcven kayb\u0131na yol a\u00e7abilir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-ac65f7b\"><h3>Yapay zek\u00e2 ile slogan olu\u015fturmak do\u011fru bir y\u00f6ntem mi?<\/h3><p><p data-start=\"1981\" data-end=\"2241\">Yapay zek\u00e2 ara\u00e7lar\u0131 slogan fikirleri \u00fcretmede h\u0131z kazand\u0131rabilir. Ancak markan\u0131n kimli\u011fi, tonu ve stratejik hedefleri mutlaka insan taraf\u0131ndan de\u011ferlendirilmelidir. En iyi sonu\u00e7 genellikle yapay zek\u00e2 destekli, insan filtresinden ge\u00e7mi\u015f sloganlarda elde edilir.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-b3de19a\"><h3>Yeni bir marka i\u00e7in slogan \u015fart m\u0131?<\/h3><p><p data-start=\"2288\" data-end=\"2493\">G\u00fc\u00e7l\u00fc bir slogan, \u00f6zellikle rekabetin y\u00fcksek oldu\u011fu pazarlarda markan\u0131n konumlanmas\u0131n\u0131 h\u0131zland\u0131r\u0131r. Yeni markalar i\u00e7in slogan, kimlik olu\u015fturma s\u00fcrecinde ciddi avantaj sa\u011flar.<\/p><\/p><li style=\"list-style:none\" class=\"elementor-repeater-item-8418cb5\"><h3>Slogan de\u011fi\u015ftirmek markaya zarar verir mi?<\/h3><p><p data-start=\"1759\" data-end=\"2031\">Slogan, marka kimli\u011finin \u00f6nemli bir par\u00e7as\u0131d\u0131r. S\u0131k s\u0131k de\u011fi\u015ftirilen sloganlar marka hat\u0131rlan\u0131rl\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr ve kullan\u0131c\u0131 g\u00fcvenini zay\u0131flatabilir. Ancak marka konumland\u0131rmas\u0131 de\u011fi\u015ftiyse veya slogan art\u0131k markay\u0131 yans\u0131tm\u0131yorsa stratejik bir revizyon yap\u0131lmas\u0131 gerekebilir.<\/p><\/p><\/ul>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Yarat\u0131c\u0131 sloganlar, bir markan\u0131n kendini en k\u0131sa ve etkili \u015fekilde anlatmas\u0131n\u0131 sa\u011flar. Do\u011fru slogan; markay\u0131 hat\u0131rlan\u0131r k\u0131lar, mesaj\u0131 sadele\u015ftirir ve hedef kitleyle duygusal ba\u011f kurar. Bu nedenle yaln\u0131zca yarat\u0131c\u0131 slogan bulmak de\u011fil, do\u011fru stratejiyle olu\u015fturulmu\u015f sat\u0131\u015f art\u0131ran sloganlar geli\u015ftirmek de&#8230;<\/p>\n","protected":false},"author":320,"featured_media":41358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244,60],"tags":[],"class_list":["post-45517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markalasma","category-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi<\/title>\n<meta name=\"description\" content=\"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi\" \/>\n<meta property=\"og:description\" content=\"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-20T15:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T11:07:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Earnado TR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Earnado TR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/\",\"url\":\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/\",\"name\":\"Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi\",\"isPartOf\":{\"@id\":\"https:\/\/earnado.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png\",\"datePublished\":\"2021-04-20T15:03:10+00:00\",\"dateModified\":\"2026-03-18T11:07:46+00:00\",\"author\":{\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/788c3d7ae48cee109f8173d98370e91a\"},\"description\":\"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.\",\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage\",\"url\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png\",\"contentUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png\",\"width\":768,\"height\":402},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/earnado.com\/tr\/#website\",\"url\":\"https:\/\/earnado.com\/tr\/\",\"name\":\"Earnado\",\"description\":\"\u0130\u015finizi Kafan\u0131zda De\u011fil \u0130nternette B\u00fcy\u00fct\u00fcn!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/earnado.com\/tr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/788c3d7ae48cee109f8173d98370e91a\",\"name\":\"Earnado TR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9360cc3231173121b5946ba95a47e3ea5e730f331425e68a28735abe037e3201?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9360cc3231173121b5946ba95a47e3ea5e730f331425e68a28735abe037e3201?s=96&d=mm&r=g\",\"caption\":\"Earnado TR\"},\"url\":\"https:\/\/earnado.com\/tr\/author\/itearnado-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi","description":"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/","og_locale":"tr_TR","og_type":"article","og_title":"Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi","og_description":"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.","og_url":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/","og_site_name":"Earnado","article_published_time":"2021-04-20T15:03:10+00:00","article_modified_time":"2026-03-18T11:07:46+00:00","og_image":[{"width":768,"height":402,"url":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png","type":"image\/png"}],"author":"Earnado TR","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Earnado TR","Tahmini okuma s\u00fcresi":"16 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/","url":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/","name":"Yarat\u0131c\u0131 Sloganlar ve Ba\u015far\u0131l\u0131 Slogan \u00d6rnekleri Rehberi","isPartOf":{"@id":"https:\/\/earnado.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage"},"image":{"@id":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage"},"thumbnailUrl":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png","datePublished":"2021-04-20T15:03:10+00:00","dateModified":"2026-03-18T11:07:46+00:00","author":{"@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/788c3d7ae48cee109f8173d98370e91a"},"description":"Yarat\u0131c\u0131 slogan nedir, nas\u0131l bulunur? Markan\u0131z i\u00e7in etkili slogan olu\u015fturma y\u00f6ntemlerini ve ba\u015far\u0131l\u0131 slogan \u00f6rneklerini bu rehberde ke\u015ffedin.","inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/earnado.com\/tr\/yaratici-sloganlar-slogan-bulma-yontemleri-ve-ornekleri-2\/#primaryimage","url":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png","contentUrl":"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/01\/Earnado-One-Cikan-Gorsel-1-1.png","width":768,"height":402},{"@type":"WebSite","@id":"https:\/\/earnado.com\/tr\/#website","url":"https:\/\/earnado.com\/tr\/","name":"Earnado","description":"\u0130\u015finizi Kafan\u0131zda De\u011fil \u0130nternette B\u00fcy\u00fct\u00fcn!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/earnado.com\/tr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Person","@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/788c3d7ae48cee109f8173d98370e91a","name":"Earnado TR","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/earnado.com\/tr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9360cc3231173121b5946ba95a47e3ea5e730f331425e68a28735abe037e3201?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9360cc3231173121b5946ba95a47e3ea5e730f331425e68a28735abe037e3201?s=96&d=mm&r=g","caption":"Earnado TR"},"url":"https:\/\/earnado.com\/tr\/author\/itearnado-com\/"}]}},"_links":{"self":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/45517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/users\/320"}],"replies":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/comments?post=45517"}],"version-history":[{"count":49,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/45517\/revisions"}],"predecessor-version":[{"id":59981,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/posts\/45517\/revisions\/59981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/media\/41358"}],"wp:attachment":[{"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/media?parent=45517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/categories?post=45517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/earnado.com\/tr\/wp-json\/wp\/v2\/tags?post=45517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}