{"id":46192,"date":"2021-04-29T23:36:09","date_gmt":"2021-04-29T20:36:09","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=46192"},"modified":"2026-03-05T19:45:59","modified_gmt":"2026-03-05T16:45:59","slug":"donusum-orani-nedir-nasil-bulunur","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/donusum-orani-nedir-nasil-bulunur\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? Nas\u0131l Bulunur?"},"content":{"rendered":"

Dijital Pazarlama ile ilgili globalle\u015fen d\u00fcnya da hemen hemen her g\u00fcn yeni bir terim giriyor hayat\u0131m\u0131za. Kimileri zaten hayat\u0131m\u0131z\u0131n i\u00e7inden kelimeler olurken baz\u0131lar\u0131 da i\u015fin teknik k\u0131sm\u0131n\u0131 ilgilendiren bilgilerden olu\u015fabiliyor.<\/p>\n

Bu yaz\u0131m\u0131zda asl\u0131nda sekt\u00f6r\u00fcn i\u00e7inde olan kitlenin, en \u00e7ok takip etmesi gereken e-ticaret <\/strong>verilerinden biri olan d\u00f6n\u00fc\u015f\u00fcn oran\u0131n\u0131 inceleyece\u011fiz. Sekt\u00f6r\u00fcn i\u00e7inde olmayan fakat yine de dijitale ilgi duyan ve i\u00e7erik okuyan biriyseniz de \u201cAcaba bu terimde bahsedilen durum nedir\u201d karma\u015fan\u0131za Earnado ekibi olarak cevap vermek istemekteyiz.<\/p>\n

Yaz\u0131m\u0131zdaki amac\u0131m\u0131z en sade kelimelerle, sizin bu konuda ki bilgilerinize bir yenisini ekleyebilmek. \u0130lk olarak d\u00f6n\u00fc\u015f\u00fcm pazarlamas\u0131<\/strong> kavram\u0131n\u0131 anlayarak ba\u015flayal\u0131m.<\/p>\n

\"d\u00f6n\u00fc\u015f\u00fcmoran\u0131nedir\"<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Nedir?<\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm kitap tabiriyle, dijital d\u00fcnyada hedefledi\u011fimiz aksiyondur diyebiliriz. Nas\u0131l hepimizin hayat ama\u00e7lar\u0131 farkl\u0131ysa burada da farkl\u0131 sekt\u00f6rlerdeki farkl\u0131 ama\u00e7lar u\u011fruna \u00e7abalayan firmalar\u0131nda d\u00f6n\u00fc\u015f\u00fcm ama\u00e7lar\u0131 farkl\u0131 olmal\u0131d\u0131r. Asl\u0131nda bu kavram\u0131n ortaya \u00e7\u0131kmas\u0131na neden olan e-ticaret siteleri i\u00e7in d\u00fc\u015f\u00fcnecek olursak belirledikleri hedef kitle<\/strong> ile ileti\u015fim kurabilmek, i\u00e7eriklerin okunma oran\u0131n\u0131 artt\u0131rmak, video izletmek, sat\u0131\u015f yapabilmek, uygulaman\u0131z var ise onu indirtmek veya \u00e7ok daha fazlas\u0131 olabilir. Hi\u00e7bir hedef yanl\u0131\u015f olmamakla birlikte, firman\u0131n ihtiya\u00e7lar\u0131 ve beklentileri dolay\u0131s\u0131yla evrimle\u015febilir. Ama esas hedeflerin ba\u015f\u0131nda; hizmetlerini, \u00fcr\u00fcnlerini mevcut olandan daha fazla ki\u015fiye ula\u015ft\u0131r\u0131p, en basit tabirle para kazanmak, i\u015flerini daha karl\u0131 bir boyutta b\u00fcy\u00fctebilmek gelir. \u0130lk olarak d\u00f6n\u00fc\u015f\u00fcm hedeflerini belirleyen ve bu do\u011frultuda \u00e7al\u0131\u015fmaya ba\u015flayan firmalar, onca kafa yorduklar\u0131 planlar\u0131n\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7meye yarayan baz\u0131 metriklerin olu\u015fmas\u0131na da neden oldular. Biz de bug\u00fcn bunlardan en \u00f6nemlisini birlikte inceleyece\u011fiz.<\/p>\n

\"d\u00f6n\u00fc\u015f\u00fcmoran\u0131\"<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?<\/h2>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/strong>: Firma olarak web sitemizi ziyaret eden ve ama\u00e7lad\u0131\u011f\u0131m\u0131z d\u00f6n\u00fc\u015f\u00fcm\u00fc\/hedefi ger\u00e7ekle\u015ftiren potansiyel ya da var olan m\u00fc\u015fterilerimizin oran\u0131n\u0131n \u00f6l\u00e7\u00fclmesine denir. Hedef, yukar\u0131da bahsetti\u011fimiz firma beklentilerinden herhangi biri olabilir. Firman\u0131n amac\u0131 do\u011frultusunda ilerleyip ilerlemedi\u011fini \u00f6l\u00e7meye yarayan en \u00f6nemli kaynakt\u0131r. Matematiksel anlamda anla\u015f\u0131la bilirli\u011finin kolay olmas\u0131 i\u00e7in y\u00fczdeyle ifade edilmektedir.<\/p>\n

Bu \u015fekilde anlat\u0131nca sizlere biraz kar\u0131\u015f\u0131k gelmi\u015f olabilir, hi\u00e7 korkmam\u0131za gerek yok a\u015fa\u011f\u0131daki \u00f6rne\u011fimizle akl\u0131n\u0131za tak\u0131lan herhangi bir bo\u015fluk ya da soru i\u015fareti kalmayacak.<\/p>\n

\u00d6rnek olarak bir bijuteri firmas\u0131 olan A firmas\u0131n\u0131 ele alal\u0131m. \u015eirket y\u00f6netiminin ve \u00e7al\u0131\u015fanlar\u0131n\u0131n yapt\u0131\u011f\u0131 uzun toplant\u0131lar sonras\u0131nda, var olan web sayfalar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm amac\u0131n\u0131, \u00fcr\u00fcnlerini satmak olarak belirlediler. B\u00f6ylece farkl\u0131 platformlarda pazarlama faaliyetlerini ger\u00e7ekle\u015ftirerek, web sitelerini gerekli dizayn\u0131rlarla \u00e7al\u0131\u015f\u0131p g\u00f6rsellerini ve i\u00e7eriklerini d\u00fczenleyerek, hedef m\u00fc\u015fterilerinin sonuca ula\u015fmas\u0131na sa\u011flayabilecek \u015fekilde, sitelerini ilgi \u00e7ekici yapmay\u0131 ba\u015fard\u0131lar. Bu ge\u00e7en s\u00fcrede pek \u00e7ok sosyal medya reklamlar\u0131<\/strong>, d\u00f6n\u00fc\u015f\u00fcm optimizasyonlar\u0131<\/strong> kullanarak emek ve para harcad\u0131lar. Ancak istedikleri ba\u015far\u0131ya ula\u015fabiliyorlar m\u0131 yoksa bu faaliyetleri onlara zarar olarak m\u0131 d\u00f6n\u00fc\u015f sa\u011fl\u0131yor, i\u015fte tam bunu \u00f6l\u00e7mek isterken bizim yaz\u0131m\u0131z\u0131 okuyup, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 incelemeye karar verdiler.<\/p>\n

Web sitelerine giren ki\u015fi say\u0131s\u0131n\u0131 100, \u00fcr\u00fcnlerinden sat\u0131n alanlar\u0131n\u0131n say\u0131s\u0131n\u0131 ise 2 ki\u015fi olarak tespit ettiler. B\u00f6ylece basit bir matematik i\u015flemiyle 2\/100\u2019den d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 %2 oldu. Ortalama olarak e-ticaret firma web siteleri i\u00e7in 1 ve 3 aras\u0131ndaki oran iyi olarak kabul g\u00f6r\u00fcyor g\u00fcn\u00fcm\u00fczde. \u015eu an ki \u00f6rne\u011fimizde bu firma a\u00e7\u0131s\u0131ndan planlar\u0131 yolunda gitmi\u015f gibi g\u00f6r\u00fcn\u00fcyor. Fakat ayn\u0131 zamanda bu say\u0131y\u0131 y\u00fckseltmeyi ama\u00e7lamakta, hi\u00e7bir zaman yanl\u0131\u015f olmaz, o y\u00fczden en iyi d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u015funlar aras\u0131ndad\u0131r demekte \u00e7ok do\u011fru bir ifade de\u011fildir. Firmalar\u0131n, bu oran\u0131 s\u00fcrekli olarak geli\u015ftirmeyi hedef tutmas\u0131, gelecekleri a\u00e7\u0131s\u0131ndan da \u00e7ok b\u00fcy\u00fck \u00f6nem te\u015fkil etmektedir.<\/p>\n

\"d\u00f6n\u00fc\u015f\u00fcmoran\u0131form\u00fcl\"<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131 Nas\u0131l Y\u00fckseltilebilir?<\/h3>\n

Peki say\u0131lar b\u00f6yle \u00e7\u0131kmasayd\u0131 ve firma bekledi\u011finin \u00e7ok alt\u0131nda bir skorla kar\u015f\u0131la\u015fsayd\u0131 ne olurdu?<\/p>\n

Site trafi\u011fi<\/strong> yap\u0131lan optimizasyonlar sonucu artt\u0131r\u0131lm\u0131\u015f olsa da bazen bekledi\u011fimiz d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 verileriyle kar\u015f\u0131la\u015famayabiliyoruz. Beklentilerinin alt\u0131nda verilerle kar\u015f\u0131la\u015fan bir firman\u0131n ilk olarak d\u00fc\u015f\u00fcnmesi gereken nerede yanl\u0131\u015f ya da eksik yapabilmi\u015f oldu\u011funun tespitidir. Hedefledikleri noktaya gelirken kulland\u0131klar\u0131 dinamiklerden hangilerinde hata yapt\u0131lar, web siteleri m\u00fc\u015fterilerini sat\u0131n alma k\u0131sm\u0131na g\u00f6t\u00fcr\u00fcrken \u00e7ok mu karma\u015f\u0131k bulundu, g\u00f6rsel payla\u015f\u0131mlar\u0131 ger\u00e7ek \u00fcr\u00fcn foto\u011fraflar\u0131n\u0131 yans\u0131tm\u0131yor muydu, yoksa reklam<\/strong> i\u00e7in harcad\u0131klar\u0131 b\u00fct\u00e7e asl\u0131nda yanl\u0131\u015f m\u0131 y\u00f6netilmi\u015fti?<\/p>\n

Bu sorular gibi pek \u00e7ok de\u011fi\u015fken olabilir ve firma sahiplerinin bu sorular\u0131n cevaplar\u0131n\u0131 kendilerinin bulmas\u0131 da \u00e7o\u011fu zaman kolay de\u011fildir. O y\u00fczden profesyonel, alan\u0131nda uzman ki\u015filerden destek al\u0131n\u0131p, bu verilerin y\u00fckseltilmesi gerekmektedir. Biz Earnado olarak belirtti\u011fimiz \u00f6rnek firma \u00fczerinden d\u00f6n\u00fc\u015f\u00fcm hedefi ters giden firmalar\u0131n yapabilecekleriyle ilgili birka\u00e7 \u00e7\u00f6z\u00fcm \u00f6nerisi de sunmak istiyoruz.<\/p>\n

\"d\u00f6n\u00fc\u015f\u00fcmoptimizasyonu\"<\/p>\n

Kaliteli ve Anlaml\u0131 G\u00f6rseller Ekleyin<\/h4>\n

\u00d6zellikle Pandemi dolay\u0131s\u0131yla, t\u00fcm d\u00fcnyan\u0131n evlerde kald\u0131\u011f\u0131 bu d\u00f6nemde online al\u0131\u015fveri\u015fin \u00f6nemi birka\u00e7 kat daha da artm\u0131\u015f bulunuyor. \u0130nsanlar hi\u00e7 g\u00f6rmedikleri, hissetmedikleri, denemedikleri bir \u00fcr\u00fcn\u00fc firman\u0131n web sayfas\u0131 \u00fczerinden al\u0131rken, kimi zaman karars\u0131z kal\u0131yor, inceleme k\u0131sm\u0131ndan sonra sat\u0131n al butonuna ula\u015fmaya biliyor.<\/p>\n

\u00d6rne\u011fimizdeki bijuteri firmam\u0131z \u00fczerinden devam edecek olursak, potansiyel m\u00fc\u015fteri aday\u0131m\u0131z web sitemize girdi ve \u00fcr\u00fcnleri incelemeye ba\u015flad\u0131. Belirledi\u011fimiz d\u00f6n\u00fc\u015f\u00fcm hedefimizi, \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn sat\u0131n al\u0131nmas\u0131 olarak planlam\u0131\u015ft\u0131k. Fakat bir y\u00fcz\u00fck ya da kolye aksesuar\u0131n\u0131 inceleyen ki\u015fi, inceledi\u011fi \u00fcr\u00fcn g\u00f6rselinde, \u00fcr\u00fcn\u00fcn elde duru\u015funa dair hi\u00e7bir ayr\u0131nt\u0131 bulamam\u0131\u015f ya da g\u00f6sterilen foto\u011fraf kalitesinden \u00f6t\u00fcr\u00fc rengini anlayamam\u0131\u015f olabilir.\u00a0 M\u00fc\u015fteri yapt\u0131\u011f\u0131 incelemelerin sonucunda, g\u00fcven vermeyen g\u00f6rseller y\u00fcz\u00fcnden karars\u0131z kalarak, benzer bir \u00fcr\u00fcn\u00fcn oldu\u011fu fakat daha profesyonel foto\u011fraflar kullan\u0131lan belki de ba\u015fka bir firmay\u0131 tercih etmi\u015f olabilir. \u00a0Firman\u0131n g\u00f6rsel konulardaki yetersizli\u011fi bir ya da bir\u00e7ok m\u00fc\u015fterisini kaybetmesine neden olmu\u015ftur.<\/p>\n

\u00d6neri i\u00e7erik: Stok devir h\u0131z\u0131 nas\u0131l hesaplan\u0131r?<\/a><\/p>\n

Firman\u0131n g\u00f6rsel kullan\u0131m\u0131nda en \u00e7ok dikkat etmesi gereken nokta, \u00fcr\u00fcn\u00fc t\u00fcketiciye en \u00f6zenli ve bilgilendirici bir bi\u00e7imde iletmesidir. Farkl\u0131 a\u00e7\u0131lardan \u00e7ekilmi\u015f g\u00f6rseller, \u00fcr\u00fcn\u00fc kullan\u0131rken \u00e7ekilmi\u015f detay foto\u011fraflar, m\u00fc\u015fteriyi ikna etmemizde kolayl\u0131k sa\u011flayacakt\u0131r.<\/p>\n

Belki \u00e7ok basit bir g\u00f6rsel problemi, alan\u0131nda uzman ki\u015filer taraf\u0131ndan A\/B testleriyle giderilip problemli durum \u00e7\u00f6z\u00fcme ula\u015ft\u0131r\u0131labilir. \u00dcr\u00fcn\u00fcn sa\u011f a\u00e7\u0131s\u0131 ya da sol a\u00e7\u0131s\u0131yla \u00e7ekilmi\u015f g\u00f6rsellerinin yaratt\u0131\u011f\u0131 farkl\u0131 etkiler dahi b\u00fcy\u00fck \u00f6nem te\u015fkil etmektedir.<\/p>\n

Yaz\u0131m\u0131z\u0131n i\u00e7eri\u011fini olu\u015ftururken ki amac\u0131m\u0131z, en basit \u015fekilde sizlere d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n ne oldu\u011funu anlatmakt\u0131. \u015eimdi bu A\/B testleri <\/strong>kavram\u0131n\u0131n nerden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 sorguluyorsan\u0131z, hakl\u0131s\u0131n\u0131z. Sizlere onu ba\u015fka bir Earnado i\u00e7eri\u011fimizde payla\u015fmak i\u00e7inde heyecan duymaktay\u0131z.<\/p>\n

\"eticaretg\u00f6rselleri\"<\/p>\n

\u0130\u00e7erik Yaz\u0131lar\u0131nda Ayr\u0131nt\u0131ya Yer Verin<\/h4>\n

Bijuteri firmam\u0131z\u0131n ayn\u0131 y\u00fcz\u00fck ve kolye \u00fcr\u00fcnlerindeki g\u00f6rsel problemini \u00e7\u00f6zd\u00fck fakat yine sat\u0131\u015f ger\u00e7ekle\u015ftiremiyorsak hatay\u0131 yaz\u0131 k\u0131sm\u0131m\u0131zda yap\u0131yor olup olmad\u0131\u011f\u0131m\u0131z\u0131 mutlaka kontrol etmeliyiz.<\/p>\n

\u00dcr\u00fcn bilgilendirme k\u0131sm\u0131nda renk bilgisi, kararma yap\u0131p yapmayaca\u011f\u0131, nas\u0131l kullan\u0131lmas\u0131 gerekti\u011fi ya da boyutuna, uzunlu\u011funa dair a\u00e7\u0131klay\u0131c\u0131 ve ayr\u0131nt\u0131l\u0131 bir yaz\u0131 bulunmal\u0131d\u0131r. Sat\u0131n al\u0131nan \u00fcr\u00fcn\u00fcn iadesiyle u\u011fra\u015fmak istemeyen bir m\u00fc\u015fteri, \u00fcr\u00fcn\u00fc sat\u0131n almadan \u00f6nce en ince detay\u0131na kadar bilgi almak istemektedir.<\/p>\n

Bu y\u00fczden \u00fcr\u00fcn bilgisi k\u0131sm\u0131 en ayr\u0131nt\u0131l\u0131 ve a\u00e7\u0131klay\u0131c\u0131 fakat karma\u015f\u0131k olmayan metinlerden olu\u015fturulmal\u0131d\u0131r.<\/p>\n

\"blogyaz\u0131lar\u0131\"<\/p>\n

Web Sitenizin Tasar\u0131m\u0131nda Karma\u015fadan Uzak Durun<\/h4>\n

E-ticaret sitemizi olu\u015ftururken ama\u00e7lad\u0131\u011f\u0131m\u0131z d\u00f6n\u00fc\u015f\u00fcm oran\u0131, satma eyleminin ger\u00e7ekle\u015ftirilmesi \u00fczerine kuruluysa, sat\u0131n alma k\u0131sm\u0131n\u0131 m\u00fc\u015fterimizin en kolay ve rahat ula\u015fabilece\u011fi, ilgisini \u00e7ekebilece\u011fi \u015fekilde sayfam\u0131zda konumland\u0131rmak, dizayn etmek firma olarak bizim ilk \u00f6nceliklerimizden olmal\u0131d\u0131r. Sat\u0131n alma k\u0131sm\u0131na gidilen yolun karma\u015fas\u0131 y\u00fcz\u00fcnden, bir\u00e7ok web sitesinde i\u015flemlerin yar\u0131da kesildi\u011fi tespit edilmi\u015ftir. Bu durumla kar\u015f\u0131la\u015fmamak i\u00e7in bu konu \u00fczerinde \u00f6zenle durulmal\u0131d\u0131r. Sat\u0131n al k\u0131sm\u0131ndaki renk kullan\u0131m\u0131 bile m\u00fc\u015fterinin aksiyon al\u0131\u015f\u0131n\u0131 etkileyebilmektedir.<\/p>\n

\u00a0Cebimizdeki G\u00fc\u00e7: Mobil Uygunluk<\/h4>\n

Rahat, h\u0131zl\u0131, g\u00fcvenilir al\u0131\u015fveri\u015f kavramlar\u0131n\u0131 en kolay kullanabilece\u011fimiz yol kesinlikle yan\u0131m\u0131zdan ay\u0131rmad\u0131\u011f\u0131m\u0131z cep telefonlar\u0131m\u0131zd\u0131r.2020 y\u0131l\u0131 verilerine g\u00f6re mobil kullan\u0131c\u0131 say\u0131s\u0131 5,19 milyara y\u00fckselmi\u015ftir. Web sitemizin yarat\u0131l\u0131\u015f\u0131yla ilgili hi\u00e7bir problem olmasa bile, mobile uygun hale getirip her an birka\u00e7 dokunmayla \u00fcr\u00fcn\u00fcm\u00fcz\u00fcn sat\u0131n al\u0131nabilme kolayl\u0131\u011f\u0131n\u0131 m\u00fc\u015fterilerimize sunmak, dijital \u00e7a\u011f\u0131m\u0131z\u0131n e-ticaret sitelerinin vazge\u00e7ilmezi olmal\u0131d\u0131r.<\/p>\n

\"mobiluygunluk\"<\/p>\n

Cazibenizi \u00d6deme Kolayl\u0131\u011f\u0131yla Artt\u0131r\u0131n<\/h4>\n

Sat\u0131\u015f yapabilme d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc hedef alan bir firman\u0131n m\u00fc\u015fterisine \u00f6deme k\u0131sm\u0131nda se\u00e7enek sunup, ona gerekli \u00f6zg\u00fcrl\u00fc\u011f\u00fc, rahatl\u0131\u011f\u0131 verdi\u011fini hissettirebilmesi eylemin ger\u00e7ekle\u015fmesi ad\u0131na b\u00fcy\u00fck bir etkendir. Nakit \u00f6deme kal\u0131plar\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131l\u0131p kredi kart\u0131, kap\u0131da \u00f6deme, havale gibi opsiyonlar eklenmesi, m\u00fc\u015fterinin sat\u0131n alma eylemini artt\u0131rarak, firma olarak hedefinize ula\u015fman\u0131za b\u00fcy\u00fck katk\u0131 sa\u011flar.<\/p>\n

\"\u00f6deme<\/p>\n

Umar\u0131z bu i\u00e7eri\u011fimizde vermi\u015f oldu\u011fumuz d\u00f6n\u00fc\u015f\u00fcm oran\u0131 hakk\u0131nda ki bilgilerle sizlere yard\u0131mc\u0131 olabilmi\u015fizdir. E\u011fer sizde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131, haliyle hedeflerinizi en k\u0131sa s\u00fcrede ba\u015farmak istiyorsan\u0131z \u00f6ncelikli olarak firman\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm hedeflerini belirleyerek, ama\u00e7lar\u0131n\u0131z\u0131n do\u011frultusunda bir yol haritas\u0131 \u00e7izerek ad\u0131m atabilirsiniz. Zaman ilerledik\u00e7e hatalar\u0131n\u0131z\u0131 tespit etmeniz kolayla\u015facak ve bunlara getirece\u011finiz \u00e7\u00f6z\u00fcm \u00f6nerilerinizle firman\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 artt\u0131racaks\u0131n\u0131z. Bu s\u00fcre\u00e7te gerekli profesyonel yard\u0131mlar\u0131 al\u0131p, s\u00fcrekli takip ve analiz i\u00e7inde olman\u0131z hedeflerinize daha k\u0131sa s\u00fcrede varman\u0131za neden olacakt\u0131r. Bu yolda istedi\u011finiz sonu\u00e7lar\u0131 alman\u0131z dile\u011fiyle.<\/p>\n

Yaz\u0131m\u0131z\u0131 okudu\u011funuz i\u00e7in te\u015fekk\u00fcr ederiz. Bir ba\u015fka dijital d\u00fcnya yolculu\u011fundaki yaz\u0131m\u0131zda g\u00f6r\u00fc\u015fmek dile\u011fiyle\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital Pazarlama ile ilgili globalle\u015fen d\u00fcnya da hemen hemen her g\u00fcn yeni bir terim giriyor hayat\u0131m\u0131za. Kimileri zaten hayat\u0131m\u0131z\u0131n i\u00e7inden kelimeler olurken baz\u0131lar\u0131 da i\u015fin teknik k\u0131sm\u0131n\u0131 ilgilendiren bilgilerden olu\u015fabiliyor. Bu yaz\u0131m\u0131zda asl\u0131nda sekt\u00f6r\u00fcn i\u00e7inde olan kitlenin, en \u00e7ok takip…<\/p>\n","protected":false},"author":154,"featured_media":46197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,76,29],"tags":[],"class_list":["post-46192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-seo"],"yoast_head":"\nD\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? 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Nas\u0131l Bulunur? - Earnado\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlaman\u0131n en \u00f6nemli noktalar\u0131ndan biri olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir ve nas\u0131l bulunur i\u00e7eri\u011fimizden \u00f6\u011frenebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/donusum-orani-nedir-nasil-bulunur\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T20:36:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T16:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/04\/blogyazilari.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dilara Se\u00e7er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dilara Se\u00e7er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/donusum-orani-nedir-nasil-bulunur\/\",\"url\":\"https:\/\/earnado.com\/tr\/donusum-orani-nedir-nasil-bulunur\/\",\"name\":\"D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir? 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