{"id":48930,"date":"2021-08-16T12:23:06","date_gmt":"2021-08-16T09:23:06","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=48930"},"modified":"2023-01-05T17:45:20","modified_gmt":"2023-01-05T14:45:20","slug":"tutundurma-karmasi-ve-unsurlari","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/tutundurma-karmasi-ve-unsurlari\/","title":{"rendered":"Tutundurma Karmas\u0131 Nedir? Unsurlar\u0131 Nelerdir?"},"content":{"rendered":"<p><strong>Tutundurma karmas\u0131<\/strong>, pazarlama karmas\u0131ndaki unsurlardan biridir. Pazarlama karmas\u0131 olarak adland\u0131r\u0131lan 4P&#8217;nin, \u00a0ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere 4 unsuru vard\u0131r. Bunlardan biri promotion (tutundurma) d\u0131r. Tutundurma, i\u015fletme ile t\u00fcketici aras\u0131ndaki ileti\u015fimi sa\u011flar. Ayr\u0131ca t\u00fcketiciyi ikna etmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 da i\u00e7eren bir pazarlama unsurudur.<\/p>\n<h2>Pazarlama Karmas\u0131nda Tutundurman\u0131n Yeri<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-54499 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/08\/maxresdefault.jpg\" alt=\"Pazarlama kar\u0131\u015f\u0131m\u0131\" width=\"750\" height=\"421\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/08\/maxresdefault.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/08\/maxresdefault-300x168.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/08\/maxresdefault-600x337.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>Yukar\u0131da <strong>pazarlama<\/strong> karmas\u0131n\u0131n 4 unsuru oldu\u011fundan bahsetmi\u015ftik. Bunlar price(fiyat), place(da\u011f\u0131t\u0131m), promotion(tutundurma) ve product(\u00fcr\u00fcn) d\u0131r.<\/p>\n<p>Pazarlama karmas\u0131nda tutundurma \u00e7al\u0131\u015fmalar\u0131n\u0131n ama\u00e7lar\u0131; dikkat \u00e7ekmek, ilgi uyand\u0131rmak, istek olu\u015fturmak ve harekete ge\u00e7irmektir. Bu ama\u00e7lar\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalarda y\u00fcr\u00fct\u00fclen kampanyalar\u0131n do\u011fru <a href=\"https:\/\/earnado.com\/tr\/hedef-kitle-persona-olusturma-ornekleri\/\"><strong>hedef kitle ve persona<\/strong><\/a>ya , do\u011fru \u015fekilde ula\u015fmas\u0131 \u00e7ok \u00f6nemlidir.<\/p>\n<p><strong>\u00d6neri i\u00e7erik:<\/strong> <a href=\"https:\/\/earnado.com\/tr\/pazarlama-4-0-nedir-detayli-inceleme-ve-ornekli-anlatim\/\">Pazarlama 4.0 nedir?<\/a><\/p>\n<p><strong>\u0130lginizi \u00e7ekebilir:<\/strong>\u00a0<a href=\"https:\/\/earnado.com\/tr\/en-etkili-pazarlama-stratejileri-nelerdir-nasil-kurgulanir\/\" target=\"_blank\" rel=\"noopener\">Pazarlama Stratejileri<\/a><\/p>\n<h2>Tutundurma Karmas\u0131 Nedir?<\/h2>\n<blockquote><p>Tutundurma karmas\u0131, i\u015fletmeler taraf\u0131ndan \u00fcr\u00fcn ve hizmetler i\u00e7in talep olu\u015fturmak ve bu talebi art\u0131rarak s\u00fcrd\u00fcrmek i\u00e7in kullan\u0131lan promosyon ara\u00e7lar\u0131n\u0131n b\u00fct\u00fcn\u00fcd\u00fcr.<\/p><\/blockquote>\n<p>\u0130\u015fletmelerin tutundurma \u00e7al\u0131\u015fmalar\u0131n\u0131 y\u00fcr\u00fct\u00fcrken \u00fczerinde durmas\u0131 gereken konulardan biri de bu \u00e7al\u0131\u015fmalar\u0131 y\u00f6neltece\u011fi hedef al\u0131c\u0131 gruplar\u0131d\u0131r. Hedef al\u0131c\u0131 gruplar\u0131 \u00fc\u00e7 ba\u015fl\u0131k alt\u0131nda toplanabilir:<\/p>\n<ul>\n<li>Potansiyel al\u0131c\u0131lar (t\u00fcketiciler, aileler, end\u00fcstriyel al\u0131c\u0131lar, devlet)<\/li>\n<li>Da\u011f\u0131t\u0131m kanal\u0131 \u00fcyeleri<\/li>\n<li>Pazardaki t\u00fcm al\u0131c\u0131 ve kullan\u0131c\u0131lar<\/li>\n<\/ul>\n<p>Potansiyel al\u0131c\u0131lara y\u00f6nelik tutundurma \u00e7al\u0131\u015fmalar\u0131nda ama\u00e7, potansiyel m\u00fc\u015fterileri fiili al\u0131c\u0131 durumuna getirmektir. Kanal \u00fcyelerine y\u00f6nelik tutundurma \u00e7al\u0131\u015fmalar\u0131nda ise, arac\u0131 firmalar\u0131 daha \u00e7ok sipari\u015f vermeleri i\u00e7in ikna etme amac\u0131 vard\u0131r. T\u00fcm al\u0131c\u0131lara y\u00f6neltilen tutundurma \u00e7al\u0131\u015fmalar\u0131nda ise, her iki amaca birden ula\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131r.<\/p>\n<h2>Tutundurma Karmas\u0131 \u00d6zellikleri Nelerdir?<\/h2>\n<ul>\n<li>Bir ileti\u015fim faaliyeti olan tutundurma, kar\u015f\u0131daki ki\u015fiyi ikna etme \u00e7al\u0131\u015fmas\u0131d\u0131r.<\/li>\n<li>Di\u011fer pazarlama faaliyetleri ile bir arada y\u00fcr\u00fct\u00fcl\u00fcr.<\/li>\n<li>Tutundurma karmas\u0131 daha \u00e7ok d\u0131\u015f \u00e7evre ile olan ileti\u015fimle ilgilidir.<\/li>\n<li>Genellikle fiyata dayal\u0131 de\u011fildir.<\/li>\n<\/ul>\n<h2>Tutundurma Karmas\u0131 Unsurlar\u0131 Nelerdir?<\/h2>\n<p>Pazarlama karmas\u0131n\u0131n di\u011fer elemanlar\u0131 ile uyum i\u00e7inde d\u00fczenlenmesi gereken, kendi i\u00e7inde de farkl\u0131 \u00f6zellikler ta\u015f\u0131yan elemanlardan olu\u015fur. Tutundurma karmas\u0131n\u0131 olu\u015fturan elemanlar\u0131 \u015funlard\u0131r:<\/p>\n<ul>\n<li>Reklam<\/li>\n<li>Sat\u0131\u015f Te\u015fvik\/Sat\u0131\u015f Tutundurma<\/li>\n<li>Ki\u015fisel Sat\u0131\u015f<\/li>\n<li>Halkla \u0130li\u015fkiler<\/li>\n<li>Do\u011frudan Pazarlama<\/li>\n<\/ul>\n<p>Do\u011frudan pazarlaman\u0131n tutundurma kavram\u0131n\u0131n unsurlar\u0131ndan biri olup olmad\u0131\u011f\u0131 konusunda tart\u0131\u015fmalar olsa da biz bu yaz\u0131m\u0131zda do\u011frudan pazarlamaya da de\u011finece\u011fiz.<\/p>\n<h2>Tutundurma Karmas\u0131n\u0131 Etkileyen Fakt\u00f6rler Nelerdir?<\/h2>\n<p>Tutundurma karmas\u0131n\u0131 meydana getiren unsurlar\u0131n kendilerine \u00f6zg\u00fc olumlu ve olumsuz yanlar\u0131 bulunmaktad\u0131r. Bu unsurlar \u015funlard\u0131r:<\/p>\n<ul>\n<li>Finansal kaynaklar ve toplam tutundurma b\u00fct\u00e7esi,<\/li>\n<li>Mal ya\u015fam s\u00fcreci seyri,<\/li>\n<li>\u00dcr\u00fcn\/hizmet \u00f6zellikleri,<\/li>\n<li>Pazar\u0131n yap\u0131s\u0131.<\/li>\n<\/ul>\n<h3>Reklam<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-48987\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Reklam-Nedir.jpeg\" alt=\"Reklam-Nedir\" width=\"748\" height=\"310\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Reklam-Nedir.jpeg 748w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Reklam-Nedir-300x124.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Reklam-Nedir-600x249.jpeg 600w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/p>\n<p>Reklam; bir \u00fcr\u00fcn, hizmet, ki\u015fi, fikir gibi \u00f6\u011felerin geni\u015f y\u0131\u011f\u0131nlara tan\u0131t\u0131lmas\u0131, be\u011fendirilmesi ve b\u00f6ylece o \u015feyin daha \u00e7ok istenmesini, al\u0131nmas\u0131n\u0131, sat\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in s\u00f6z, yaz\u0131 ve benzeri ara\u00e7larla yap\u0131lan her t\u00fcrl\u00fc tan\u0131t\u0131m \u00e7abas\u0131d\u0131r. Reklam \u00e7al\u0131\u015fmalar\u0131 geni\u015f kitleye hitap eder. Reklamlar\u0131n tekrarlanmas\u0131n\u0131n amac\u0131, \u00fcr\u00fcn ya da hizmetin insanlar\u0131n ak\u0131llar\u0131nda yer etmesini sa\u011flamakt\u0131r. Herhangi bir \u00fcr\u00fcn\u00fc ilk kez g\u00f6rd\u00fc\u011f\u00fcm\u00fczde sat\u0131n alma ihtimalimiz \u00e7ok d\u00fc\u015f\u00fckt\u00fcr. O \u00fcr\u00fcn\u00fcn tekrar tekrar ve do\u011fru mesajla kar\u015f\u0131m\u0131za \u00e7\u0131kmas\u0131 gerekir.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde \u00e7ok geni\u015f kitlelere kolayca ula\u015ft\u0131r\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n bir\u00e7ok \u00e7e\u015fidi vard\u0131r.<\/p>\n<p>Bunlar:<\/p>\n<ul>\n<li>Yaz\u0131l\u0131 bas\u0131n reklamlar\u0131 (gazete, dergi)<\/li>\n<li>Televizyon reklamlar\u0131<\/li>\n<li>Radyo reklamlar\u0131<\/li>\n<li>\u0130nternet<\/li>\n<li>Ambalaj<\/li>\n<li>Bro\u015f\u00fcr ve katalog<\/li>\n<li>Poster ve afi\u015f<\/li>\n<li>A\u00e7\u0131khava reklamlar\u0131<\/li>\n<li>Reklam panolar\u0131<\/li>\n<li>Rehberler<\/li>\n<li>Sat\u0131n alma noktas\u0131 sergileri<\/li>\n<\/ul>\n<h4>Reklam T\u00fcrleri<\/h4>\n<p>Hedef Pazar a\u00e7\u0131s\u0131ndan reklamlar:<\/p>\n<ul>\n<li>T\u00fcketicilere y\u00f6nelik reklam<\/li>\n<li>Arac\u0131lara y\u00f6nelik reklam<\/li>\n<li>\u00dcreticilere y\u00f6nelik reklam<\/li>\n<\/ul>\n<p>Co\u011fraf\u00ee alan a\u00e7\u0131s\u0131ndan reklamlar:<\/p>\n<ul>\n<li>Ulusal reklamlar<\/li>\n<li>Yerel reklamlar<\/li>\n<\/ul>\n<p>Kaynaklar\u0131na g\u00f6re reklamlar:<\/p>\n<ul>\n<li>\u00dcretici reklam\u0131<\/li>\n<li>Arac\u0131 reklam\u0131<\/li>\n<li>Hizmet i\u015fletmesi reklam\u0131<\/li>\n<\/ul>\n<p>Ama\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan reklamlar:<\/p>\n<ul>\n<li>Birincil talep yaratma amac\u0131na y\u00f6nelik reklam<\/li>\n<li>\u0130kincil talep yaratma amac\u0131na y\u00f6nelik reklam<\/li>\n<\/ul>\n<p>Yarat\u0131lmak istenen etki a\u00e7\u0131s\u0131ndan reklamlar:<\/p>\n<ul>\n<li>Do\u011frudan etki yaratan reklam<\/li>\n<li>Dolayl\u0131 etki yaratan reklam<\/li>\n<\/ul>\n<p>\u0130\u00e7erik bak\u0131m\u0131ndan reklamlar:<\/p>\n<ul>\n<li>Mal reklam\u0131<\/li>\n<li>Kurumsal reklam<\/li>\n<\/ul>\n<h3>Sat\u0131\u015f Te\u015fvik<\/h3>\n<p>Tutundurma karmas\u0131 unsurlar\u0131ndan bir di\u011feri de sat\u0131\u015f te\u015fviktir. Sat\u0131\u015f te\u015fvikin genel \u00f6zelli\u011fi ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere te\u015fvik edici olmas\u0131d\u0131r. Rekabetin \u00e7ok y\u00fcksel oldu\u011funu g\u00fcn\u00fcm\u00fczde, i\u015fletmeler \u00f6ne \u00e7\u0131kmak ad\u0131na \u00e7e\u015fitli faaliyetler y\u00fcr\u00fct\u00fcrler. Bu faaliyetlerin amac\u0131; al\u0131c\u0131lar\u0131 ikna etmek ve devaml\u0131 m\u00fc\u015fteri haline getirmek i\u00e7in \u00e7e\u015fitli kampanyalar, indirimler ve hediyelerle m\u00fc\u015fteri memnuniyetini sa\u011flayarak \u00fcr\u00fcn ya da hizmeti daha \u00e7ekici hale getirmektir. Ba\u015fka bir ifadeyle,\u00a0al\u0131c\u0131lar \u00fczerinde daha \u00e7abuk sat\u0131n alma etkisi yaratma amac\u0131yla y\u00fcr\u00fct\u00fclen, s\u00fcrekli olmayan \u00e7al\u0131\u015fmalar\u0131n toplam\u0131d\u0131r.<\/p>\n<p>\u0130lginizi \u00c7ekebilir : <a href=\"https:\/\/earnado.com\/tr\/e-ticaret-pazarlama-taktikleri-online-satis-rakamlarinizi-arttirin\/\">E-Ticaret pazarlama taktikleri<\/a><\/p>\n<p>Sat\u0131\u015f te\u015fvik de di\u011fer tutundurma karmas\u0131 unsurlar\u0131 gibi bir\u00e7ok dala ayr\u0131lmaktad\u0131r.<\/p>\n<p>Bunlar:<\/p>\n<ul>\n<li>Yar\u0131\u015fma, oyun piyango ve \u00e7ekili\u015fler<\/li>\n<li>Hediyeler<\/li>\n<li>\u00d6rnek \u00fcr\u00fcn (e\u015fantiyon) da\u011f\u0131t\u0131mlar\u0131<\/li>\n<li>Kuponlar ve hediye \u00e7ekleri<\/li>\n<li>Sat\u0131\u015f noktas\u0131 indirimleri<\/li>\n<li>E\u011flenceler<\/li>\n<\/ul>\n<p>olarak s\u0131ralanabilirler.<\/p>\n<h4>Ki\u015fisel Sat\u0131\u015f<\/h4>\n<p>T\u00fcketici ile ileti\u015fim kurarak ihtiya\u00e7lar\u0131n\u0131 belirlemek ve bu do\u011frultuda sat\u0131\u015f\u0131 tamamlamak \u00fczere y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalard\u0131r. Bu a\u015famadan sonra sat\u0131\u015f, m\u00fc\u015fteriyi anlama ve ikna kabiliyetine dayan\u0131r. Sat\u0131\u015f g\u00f6revlisinin ana fonksiyonu m\u00fc\u015fteriyi sat\u0131n almaya te\u015fvik etmek i\u00e7in reklam geli\u015ftirme ve al\u0131\u015f veri\u015f i\u015flemini uyumlu \u015fekilde ger\u00e7ekle\u015ftirmektir.<\/p>\n<p>Ki\u015fisel sat\u0131\u015f di\u011fer tutundurma karmas\u0131 y\u00f6ntemlerine g\u00f6re daha h\u0131zl\u0131 sonu\u00e7 veren bir y\u00f6ntemdir. G\u00f6r\u00fc\u015fme s\u0131ras\u0131nda kar\u015f\u0131daki ki\u015finin yakla\u015f\u0131m\u0131 analiz edilerek bir de\u011ferlendirme yap\u0131lmal\u0131d\u0131r. Sat\u0131\u015f yap\u0131lmak istenen ki\u015finin \u00fcr\u00fcn ya da hizmette etkilendi\u011fi noktalar belirlenir. Ayn\u0131 \u015fekilde m\u00fc\u015fterinin fiyatla ilgili bir \u015fikayeti varsa ya da daha fazla bilgi almak istiyorsa bu tespitlere g\u00f6re durum de\u011ferlendirmesi yap\u0131lmal\u0131d\u0131r. Bu noktada sat\u0131\u015f ger\u00e7ekle\u015fmediyse, m\u00fc\u015fterinin memnun olmad\u0131\u011f\u0131 noktalar g\u00f6zden ge\u00e7irilerek daha sonra yeniden sat\u0131\u015f denemesi yap\u0131labilir. Ki\u015fisel sat\u0131\u015f \u00e7al\u0131\u015fmalar\u0131 i\u015fletmelerin \u00fcr\u00fcn ya da hizmetleri i\u00e7in do\u011fru hedef kitleyi ve etkili pazarlar\u0131 belirleyebilir. Ki\u015fisel sat\u0131\u015f, di\u011fer tutundurma karmas\u0131 y\u00f6ntemlerine g\u00f6re \u00e7ok daha pahal\u0131 bir ara\u00e7t\u0131r.<\/p>\n<h4>Sat\u0131\u015f Fonksiyonu<\/h4>\n<p>Yukar\u0131da sat\u0131\u015f g\u00f6revlisinin ana fonksiyonu olarak bahsetti\u011fimiz sat\u0131\u015f fonksiyonunun \u00f6\u011felerini 6 ba\u015fl\u0131kta inceleyebiliriz.<\/p>\n<p><strong>Yakla\u015fma<\/strong> :\u00a0Bir m\u00fc\u015fteriye yakla\u015fma, mal\u0131n \u015fekline ve sat\u0131\u015f yerine g\u00f6re de\u011fi\u015fir. \u00d6rne\u011fin, k\u0131rtasiye mallar\u0131 satan bir ma\u011fazada \u00e7ok k\u00fc\u00e7\u00fck \u00e7apta ki\u015fisel sat\u0131\u015fa ihtiya\u00e7 duyulmas\u0131na kar\u015f\u0131n, bir emlak ofisinde geni\u015f \u00e7apta ki\u015fisel sat\u0131\u015fa ihtiya\u00e7 vard\u0131r.<\/p>\n<p><strong>G\u00fcven:<\/strong>\u00a0Sat\u0131\u015f g\u00f6revlisi sat\u0131\u015f\u0131n\u0131 yapaca\u011f\u0131 \u00fcr\u00fcnle ilgili t\u00fcm bilgilere vak\u0131f olmal\u0131d\u0131r. M\u00fc\u015fterinin sorabilece\u011fi sorular hakk\u0131nda \u00f6nceden, kendinden emin \u015fekilde yapaca\u011f\u0131 bilgilendirme m\u00fc\u015fteriyi ikna etme noktas\u0131nda olduk\u00e7a etkili olacakt\u0131r.<\/p>\n<p><strong>Takdim<\/strong>:\u00a0Bu a\u015famada, sat\u0131\u015f g\u00f6revlisi, \u00fcr\u00fcn\u00fc sunma noktas\u0131na kadar ge\u00e7en s\u00fcre\u00e7te olu\u015fan motivasyonu de\u011ferlendirecek \u015fekilde sunumu ger\u00e7ekle\u015ftirir.<\/p>\n<p><strong>\u0130tiraz<\/strong>:\u00a0M\u00fc\u015fteriler \u00f6zellikle y\u00fcksek fiyatl\u0131 mallardan \u015fikayet\u00e7idirler. Sat\u0131\u015f\u00a0yap\u0131lmas\u0131 isteniyorsa, bu \u015fikayetlerin veya itirazlar\u0131n giderilmesi zorunlulu\u011fu vard\u0131r.<\/p>\n<p><strong>Tamamlama (sonu\u00e7land\u0131rma)<\/strong>: Bu i\u015flemde zaman fakt\u00f6r\u00fc \u00f6nemlidir. \u015eikayetlerin veya itirazlar\u0131n giderilmemesi ve m\u00fc\u015fterinin hala itirazlar\u0131na devam etmesi durumunda, gelecek defa daha etken imkanlar\u0131n kullan\u0131lmas\u0131n\u0131n beklenilmesi daha do\u011fru olacakt\u0131r. Tabi, sat\u0131\u015f g\u00f6revlisinin bu durumu hat\u0131rlamas\u0131 \u00e7ok zordur. Sat\u0131\u015f g\u00f6revlisi, konu \u00fczerinde daha \u00e7ok durman\u0131n m\u00fc\u015fteriyi ikna etme konusunda ba\u015far\u0131 getirmeyece\u011fini fark etti\u011finde, sat\u0131\u015f i\u015flemini ertelemesi daha iyi olacakt\u0131r.<\/p>\n<p><strong>\u0130zlemek<\/strong>:\u00a0Bug\u00fcn bir spor salonu \u00fcyeli\u011fi sat\u0131n alan bir kimse ileride \u00fcyeli\u011fini devam ettirebilir. \u0130zleme i\u015fi \u00fcr\u00fcn\u00fcn ya da hizmetin kullan\u0131lmas\u0131 veya uygulanmas\u0131nda m\u00fc\u015fterinin tatmin\u00a0edilmesini sa\u011flamakt\u0131r. M\u00fc\u015fterinin, \u00fcyelik s\u00fcresince tatminin\u00a0sa\u011flamak i\u00e7in i\u015fletme g\u00f6revlerini yerine getirmeli ve m\u00fc\u015fterinin istek ve\/veya \u015fikayetlerini de\u011ferlendirmelidir. Tatmin edilmi\u015f bir m\u00fc\u015fterinin\u00a0potansiyel devaml\u0131 m\u00fc\u015fteri oldu\u011fu g\u00f6z \u00f6n\u00fcnde bulundurularak iyi\u00a0\u015fekilde davran\u0131lmas\u0131 mutlak olarak \u00e7ok \u00f6nemlidir.<\/p>\n<p>Sonu\u00e7 olarak; reklam, sat\u0131\u015f geli\u015ftirme, al\u0131\u015f-veri\u015f i\u015flemi ve ki\u015fisel sat\u0131\u015f, bir mal\u0131n sat\u0131\u015f\u0131n\u0131n geli\u015ftirilmesinde belli ba\u015fl\u0131 d\u00f6rt alettir. Bu d\u00f6rt alet, m\u00fc\u015fterek bir program i\u00e7inde ve uygun bi\u00e7imde birbirine ba\u011flan\u0131r.<\/p>\n<h3>Halkla \u0130li\u015fkiler<\/h3>\n<p>Tutundurma karmas\u0131n\u0131n unsurlar\u0131ndan biri olan <a href=\"https:\/\/earnado.com\/tr\/pr-halkla-iliskiler-nedir-nasil-yapilir-ornekleri\/\"><strong>halkla ili\u015fkiler<\/strong><\/a> i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemli bir yere sahiptir. Halkla ili\u015fkiler; y\u00fcr\u00fctt\u00fc\u011f\u00fc faaliyetlerle, i\u015fletmeye sayg\u0131nl\u0131\u011f\u0131n\u0131 art\u0131rma noktas\u0131nda fayda sa\u011flamay\u0131 hedefler.<\/p>\n<p>Kurumsal ileti\u015fimiden sorumlu kurumsal halkla ili\u015fkiler ve pazarlamadan sorumlu pazarlama halkla ili\u015fkileri \u00e7al\u0131\u015fmalar\u0131n\u0131n ortak amac\u0131 kurumsal ileti\u015fimi sa\u011flamakt\u0131r. B\u00f6ylece i\u015fletmenin her y\u00f6nden verimli hale getirilmesi ama\u00e7lan\u0131r.<\/p>\n<p>Halkla ili\u015fkilerin bu iki bile\u015feni aras\u0131ndaki uyum, i\u015fletmenin s\u00fcreklili\u011fi ve hedeflerine ula\u015fmas\u0131 konusunda hayati \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<h4>Halkla \u0130li\u015fkiler Faaliyetleri<\/h4>\n<ul>\n<li>Bas\u0131n b\u00fcltenleri<\/li>\n<li>Bas\u0131n toplant\u0131lar\u0131<\/li>\n<li>Konu\u015fmalar<\/li>\n<li>Seminerler<\/li>\n<li>Raporlar, y\u0131ll\u0131klar<\/li>\n<li>Sponsorluk<\/li>\n<li>Lobicilik<\/li>\n<li>Toplumla ili\u015fkiler<\/li>\n<li>Sosyal ama\u00e7l\u0131 faaliyetler<\/li>\n<li>\u00d6zel olaylar<\/li>\n<li>Yay\u0131nlar<\/li>\n<li>Kurumsal reklam<\/li>\n<\/ul>\n<h3>Do\u011frudan Pazarlama<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-48988\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama.jpeg\" alt=\"Dogrudan-Pazarlama\" width=\"1500\" height=\"600\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama.jpeg 1500w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama-300x120.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama-1024x410.jpeg 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama-768x307.jpeg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/07\/Dogrudan-Pazarlama-600x240.jpeg 600w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p>Son olarak tutundurma karmas\u0131 unsurlar\u0131ndan do\u011frudan pazarlamay\u0131 inceleyece\u011fiz. \u00d6zellikle g\u00fcn\u00fcm\u00fczde teknolojinin geli\u015fmesiyle \u00f6nem kazanan do\u011frudan pazarlamaya i\u015fletmeler b\u00fcy\u00fck \u00f6nem vermektedir. Eskiden, i\u015fletmeler do\u011frudan pazarlama yapabilmek i\u00e7in, m\u00fc\u015fterilerine \u00a0e-posta ve\/veya sms ile tan\u0131t\u0131m yapabilirdi. G\u00fcn\u00fcm\u00fczde ise, dijital pazarlama i\u015fletmelere daha fazla imkan sunar. \u0130\u015fletmeler art\u0131k ,m\u00fc\u015fterilerle \u00e7ok daha kolay ileti\u015fim kurup kal\u0131c\u0131 ba\u011flant\u0131lar geli\u015ftirebiliyor. Uygun maliyetine kar\u015f\u0131l\u0131k y\u00fcksek veriminden dolay\u0131 i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemli bir konuma gelmi\u015f durumda.<\/p>\n<h4>Do\u011frudan Pazarlama \u00d6rnekleri<\/h4>\n<ul>\n<li>E-posta pazarlama<\/li>\n<li>Online pazarlama<\/li>\n<li><a href=\"https:\/\/earnado.com\/tr\/sosyal-medya-yonetimi\/\"><strong>Sosyal medya pazarlama<\/strong><\/a>(Instagram, Facebook)<\/li>\n<\/ul>\n<p>Bu i\u00e7erikte pazarlaman\u0131n en de\u011ferli noktalar\u0131ndan biri olan tutundurma ile ilgili sizlere bilgiler vermeye \u00e7al\u0131\u015ft\u0131k. Umar\u0131z sizler i\u00e7in faydal\u0131 olmu\u015ftur. Siz de dijital pazarlama ile i\u015finizi b\u00fcy\u00fctmek, <a href=\"https:\/\/earnado.com\/tr\/seo-hizmeti\/\"><strong>SEO<\/strong><\/a>, sosyal medya ve <a href=\"https:\/\/earnado.com\/tr\/reklam-yonetimi\/\"><strong>reklam y\u00f6netimi<\/strong><\/a> ile dijital d\u00fcnyada ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z Earnado hemen \u015fimdi ileti\u015fime ge\u00e7ebilirsiniz. \u0130\u015finizi b\u00fcy\u00fctmek i\u00e7in biz haz\u0131r\u0131z.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tutundurma karmas\u0131, pazarlama karmas\u0131ndaki unsurlardan biridir. Pazarlama karmas\u0131 olarak adland\u0131r\u0131lan 4P&#8217;nin, \u00a0ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere 4 unsuru vard\u0131r. Bunlardan biri promotion (tutundurma) d\u0131r. Tutundurma, i\u015fletme ile t\u00fcketici aras\u0131ndaki ileti\u015fimi sa\u011flar. Ayr\u0131ca t\u00fcketiciyi ikna etmeye y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 da i\u00e7eren bir pazarlama&#8230;<\/p>\n","protected":false},"author":155,"featured_media":49223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,68],"tags":[],"class_list":["post-48930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazarlama","category-satis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tutundurma Karmas\u0131 Nedir? Unsurlar\u0131 Nelerdir? - Earnado<\/title>\n<meta name=\"description\" content=\"Tutundurma karmas\u0131 nedir? Unsurlar\u0131 nelerdir? \u00d6zellikleri nelerdir? 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