{"id":48961,"date":"2021-07-28T00:26:45","date_gmt":"2021-07-27T21:26:45","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=48961"},"modified":"2026-03-05T19:27:07","modified_gmt":"2026-03-05T16:27:07","slug":"web-site-analizi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/web-site-analizi-nasil-yapilir\/","title":{"rendered":"Web Site Analizi Nas\u0131l Yap\u0131l\u0131r? 9 Alt\u0131n Kural"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde b\u00fct\u00fcn giri\u015fimcilerin dijital pazarlama ad\u0131na en \u00e7ok merak etti\u011fi konulardan birisi de web site analizinin nas\u0131l yap\u0131laca\u011f\u0131d\u0131r. Bu kurallar\u0131n neler oldu\u011fu \u00f6\u011frenildi\u011finde giri\u015fimcilerin web sitelerinde kullan\u0131c\u0131 trafi\u011fini artmas\u0131n\u0131 sa\u011flayacak ve dolay\u0131s\u0131yla giri\u015fimcilere kazan\u00e7 sa\u011flayacakt\u0131r. Gelin hep birlikte bu kurallar\u0131n neler oldu\u011funa g\u00f6z atal\u0131m.<\/p>\n

Web Site Analizi Nedir?<\/h3>\n

\u00d6ncelikle web site analizinin ne oldu\u011funu \u00f6\u011frenerek ba\u015flayal\u0131m. Web sitelerindeki bilgilerin toplanarak bu verilerin \u00f6l\u00e7\u00fcm\u00fcn\u00fc sa\u011flayan, site ile ilgili hatalar\u0131 g\u00f6rebilmemizi sa\u011flayan ve bize ileride nas\u0131l bir yol \u00e7izmemizde \u00f6nc\u00fcl\u00fck edebilecek bir ara\u00e7t\u0131r.<\/p><\/blockquote>\n

\u00d6zellikle google gibi arama motoru optimizasyonlar\u0131nda \u00f6n plana \u00e7\u0131kmam\u0131z\u0131 sa\u011flar. Web sitesi analiz ara\u00e7lar\u0131, web sitenizi optimize etmenize, arama s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmenize ve web sitenize daha fazla trafik \u00e7ekmenize yard\u0131mc\u0131 olur.<\/p>\n

1. SEO ve Google Analizlerinden Faydalanmak<\/h3>\n

SEO(Arama Motoru Optimizasyonu) gibi kanallar arac\u0131l\u0131\u011f\u0131yla arama motorlar\u0131nda kullan\u0131c\u0131lar bir arama yapt\u0131\u011f\u0131nda ilk s\u0131ralarda \u00e7\u0131kabilmeyi sa\u011flar. Bu y\u00fczden SEO gibi kanallar\u0131n y\u00f6netilmesi ad\u0131na Earnado gibi giri\u015fimcilere dijital pazarlama ve sosyal medya y\u00f6netimini sa\u011flayan kurulu\u015flardan profesyonel yard\u0131m almak giri\u015fimciler i\u00e7in \u00e7ok faydal\u0131 olacakt\u0131r. Google analiz gibi sistemler arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131n\u0131n hangi ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla siteye geldi\u011fi, hangi sayfalar\u0131n daha \u00e7ok t\u0131klanma al\u0131p dikkat \u00e7ekti\u011fi gibi analizler yapabilmeyi sa\u011flar. Ayr\u0131ca Majestic, Semrush, Screaming Frog SEO Spider, BrowSEO, Ahrefs, Google Webmaster Tools, MOZ Pro gibi SEO kanallar\u0131ndan \u00fccretli veya \u00fccretsiz olanaklarla yard\u0131m al\u0131nabilmektedir.<\/p>\n

Web sitesi analiz ara\u00e7lar\u0131ndan k\u0131saca \u015fu \u015fekilde bahsedebiliriz:<\/p>\n

Google Analytics,<\/strong> Kas\u0131m 2005 ‘de kurulan bir web sitesi analiz arac\u0131d\u0131r. \u015eubat 2019 da en \u00e7ok kullan\u0131lan web sitesi analiz arac\u0131 haline gelmi\u015ftir. web sitelerinin yakla\u015f\u0131k %55,5 kadar oran\u0131 google analytics kullanmaktad\u0131r.\u00a0 %85,1 pazar pay\u0131na sahiptir. Mobil s\u00fcr\u00fcmlerde kullan\u0131lma \u00f6zelli\u011fi bulunmaktad\u0131r.<\/p>\n

\"\"<\/p>\n

Google’\u0131n bir di\u011fer web site analizi arac\u0131 Page Speed<\/strong>‘dir. \u0130lk olarak 2010 d duyuruldu. \u015eirketlerin web performans\u0131 en iyi uygulamalar\u0131n\u0131 kar\u015f\u0131lamas\u0131na ve bunlara uymas\u0131na yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015f bir ara\u00e7lar paketidir.<\/p>\n

Gtmetrix<\/strong> Google tarf\u0131ndan geli\u015ftirilen, performans \u00f6l\u00e7\u00fcm\u00fc yapan ve sonu\u00e7lar haz\u0131rlay\u0131p kullan\u0131c\u0131lara sunan bir ara\u00e7t\u0131r. Kanada merkezli GT.net taraf\u0131ndan geli\u015ftirilmi\u015ftir.<\/p>\n

\"\"<\/p>\n

SEMRush<\/strong> ise yine Google taraf\u0131ndan geli\u015ftirilen , web sitesinde kullan\u0131c\u0131n\u0131n varl\u0131\u011f\u0131n\u0131 iyile\u015ftiren ve optimize edebilmek ad\u0131na web sitesinde \u00e7e\u015fitli kontroller ger\u00e7ekle\u015ftirebilmektedir.<\/p>\n

\"\"<\/p>\n

2. Site H\u0131z\u0131 Analizi<\/h3>\n

Sitelerin h\u0131z oran\u0131 kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. Kullan\u0131c\u0131lar bir siteye eri\u015firken beklemek istemez ve \u00e7abuk s\u0131k\u0131labilir ve siteye eri\u015fimi ger\u00e7ekle\u015fmeden sayfay\u0131 kapatmas\u0131na yol a\u00e7abilir. Bu noktada h\u0131z fakt\u00f6r\u00fc \u00f6n plana \u00e7\u0131kmaktad\u0131r. Sitenin h\u0131zl\u0131 olmas\u0131 kullan\u0131c\u0131lara sitede daha h\u0131zl\u0131 gezme olana\u011f\u0131 sunar. Google PageSpeed veya Gtmetrix gibi uygulamalarla h\u0131z analizi yap\u0131labilmektedir.<\/p>\n

3. Web Trafi\u011fi Analizi<\/h3>\n

Web trafi\u011fi analizi sayesinde hangi payla\u015f\u0131mlar\u0131n daha \u00e7ok dikkat \u00e7ekti\u011fi, web sitesinin dinamizmini g\u00f6rebilmemizi sa\u011flamaktad\u0131r. \u00d6rne\u011fin bir e ticaret sitesinde m\u00fc\u015fterinin hangi noktadan sonra siteden \u00e7\u0131kt\u0131\u011f\u0131, sat\u0131n almaktan hangi a\u015famada neden vazge\u00e7ti\u011fi yani \u00f6zetle m\u00fc\u015fteriyi hangi a\u015famada kaybetti\u011fimizi g\u00f6rebilmemizi sa\u011flar. Google Analytics, Matomo, Open Web Analytics gibi ara\u00e7lardan yard\u0131m almam\u0131z web trafi\u011fini verimli bir \u015fekilde y\u00f6netmemize olanak sa\u011flar.<\/p>\n

Trafik analizi, web sitenize gelen ziyaret\u00e7ilerin hacmini ve etkinli\u011fini izlemenize ve en ba\u015far\u0131l\u0131 sayfalar\u0131n\u0131z\u0131 ve trafik olu\u015fturma tekniklerinizi belirlemenize yard\u0131mc\u0131 olur.<\/p>\n

Web sitesi trafi\u011finin nereden geldi\u011fini (\u00f6rne\u011fin, organik arama veya sosyal medyadan), sayfalar\u0131n\u0131z\u0131n ne kadar pop\u00fcler oldu\u011funu, hangi trafik kaynaklar\u0131n\u0131n daha iyi d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 ve web sitesinde potansiyel m\u00fc\u015fterileri nerede kaybetti\u011finizi bilmek, ba\u015far\u0131l\u0131 dijital pazarlama kampanyalar\u0131n\u0131 art\u0131rman\u0131za ve dolay\u0131s\u0131yla gelirinizi art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/p>\n

\u00c7o\u011fu web sitesi, web sitesi trafi\u011fini \u00f6l\u00e7mek i\u00e7in Google Analytics gibi geleneksel analiz ara\u00e7lar\u0131n\u0131 kullan\u0131r, ancak Matomo ve Open Web Analytics (OWA) gibi bir\u00e7ok pop\u00fcler alternatifler de mevcuttur.<\/p>\n

4. Rekabet Analizi<\/h3>\n

Rakipleri ara\u015ft\u0131rmak, SWOT analizinin (G\u00fc\u00e7l\u00fc Y\u00f6nler, Zay\u0131f Y\u00f6nler, F\u0131rsatlar, Tehditler) \u00f6nemli bir par\u00e7as\u0131d\u0131r. Rakip \u015firketleri analiz etmek hangi noktada oldu\u011fumuzu g\u00f6rebilmemiz a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemlidir. Rakip \u015firketlerin geli\u015ftirdi\u011fi stratejiler ve bizim stratejilerimiz aras\u0131nda de\u011ferlendirme yapabilmek, kullan\u0131c\u0131lar\u0131n hangi noktada neden rakip \u015firketlerimize y\u00f6neldi\u011fini, bizim bu noktada art\u0131lar\u0131m\u0131z\u0131 ve eksilerimizi g\u00f6rebilmemizi sa\u011flar. SEMRush ve SimilarWEB gibi sitelerden yard\u0131m alabiliriz.<\/p>\n

\"\"<\/p>\n

5. Site Raporlar\u0131na Eri\u015fim<\/h3>\n

Kullan\u0131c\u0131lar\u0131n hangi tarihlerde site eri\u015fimi sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6steren bir raporlama sistemi ile yeni gelen kullan\u0131c\u0131 say\u0131s\u0131n\u0131 analiz edebilmemizi, sitenin g\u00f6r\u00fcnt\u00fclenme oran\u0131n\u0131n hangi tarihte ne kadar artt\u0131\u011f\u0131n\u0131 g\u00f6rmemizi sa\u011flar. Sitede hangi \u00fcr\u00fcnlerin daha \u00e7ok ilgi \u00e7ekti\u011fini analiz ederek ileriye y\u00f6nelik ne gibi stratejiler geli\u015ftirebilece\u011fimizi g\u00f6rebilmemizi sa\u011flar. Web sayfalar\u0131n\u0131n bu noktada nelerin yanl\u0131\u015f oldu\u011funu g\u00f6rebilmemizi sa\u011flar.<\/p>\n

Site analizleri yap\u0131larak ki\u015fiye \u00f6zel tasar\u0131mlar yap\u0131larak ve eklentiler yap\u0131larak payla\u015f\u0131m\u0131 sa\u011flan\u0131r. Bu sayede payla\u015f\u0131m\u0131 art\u0131r\u0131labilir.\u00a0 Webtextool gibi ara\u00e7larla anahtar kelimelerin belirlenmesi gerekti\u011fini raporlaman\u0131z\u0131 sa\u011flar.\u00a0 Varvy SEO Tool gibi ara\u00e7larla birlikte kullan\u0131lar\u0131n web sitelerinin google y\u00f6nergeleriyle uyumlu olup olmad\u0131\u011f\u0131 analiz edilir.<\/p>\n

Detayl\u0131 bir \u015fekilde olu\u015fturulan SEO Raporlar\u0131 sayesinde firmalar internet ortam\u0131nda hangi konumda olduklar\u0131n\u0131 g\u00f6rebilmektedir. Bu sayede kullan\u0131lan resim, yaz\u0131 veya tasar\u0131m gibi etmenlerin ne derece \u00f6zg\u00fcn oldu\u011funa dair veriler elde edilebilmektedir. Ayr\u0131nt\u0131l\u0131 analizler sayesinde hangi konumda oldu\u011funu analiz edebilen \u015firketler hatalar\u0131n\u0131 g\u00f6rebilmeyi ve bu hatalar\u0131 geli\u015ftirebilmek i\u00e7in ne gibi stratejik hedefler belirleyebileceklerini ke\u015ffedebilmektedir.<\/p>\n

\"\"<\/p>\n

6. Site Analiziyle \u00c7\u00f6z\u00fcm Odakl\u0131 Yakla\u015f\u0131mlar<\/h3>\n

Mobil cihazlar yada masa\u00fcst\u00fc bilgisayar cihazlar\u0131nda uyumluluk analizleriyle site i\u00e7erisinde olu\u015fan sorunlar\u0131n giderilmesi sa\u011flanmaktad\u0131r. Kullan\u0131lan anahtar kelimelere oranla sitelerin g\u00fcnl\u00fck ziyaret\u00e7i say\u0131s\u0131na y\u00f6nelik veya en \u00e7ok hangi zaman aral\u0131\u011f\u0131nda site ziyaretlerinin ger\u00e7ekle\u015fti\u011fi gibi analizler yap\u0131labilmektedir.<\/p>\n

7. \u0130\u00e7erik Analizi<\/h3>\n

SEO \u00e7al\u0131\u015fmalar\u0131nda belki de en \u00f6nemli diyebilece\u011fimiz fakt\u00f6r i\u00e7erik analizidir.\u00a0 Kaliteli i\u00e7erikler \u00fcretebilmek, \u00fcretilen bu i\u00e7eriklerin \u00f6zg\u00fcn olmas\u0131 ve ayn\u0131 zamanda g\u00fcncel tutabilmek, kullan\u0131c\u0131ya eri\u015fimi sa\u011flamak ad\u0131na bizler i\u00e7in \u00f6nemli bir fakt\u00f6rd\u00fcr. Arama motorlar\u0131nda ne kadar \u00fcst s\u0131ralara \u00e7\u0131karsa o kadar tan\u0131nabilirli\u011fi ve ula\u015fabilirli\u011fi art\u0131rmakta ve dolay\u0131s\u0131yla daha \u00e7ok insana ula\u015fabilmektedir. \u0130\u00e7erik analizleri ad\u0131na geli\u015ftirilen uygulamalar sayesinde metnin kullan\u0131c\u0131lar taraf\u0131ndan okunabilirli\u011fi veya ne derecede \u00f6zg\u00fcn bir i\u00e7erik olu\u015fturuldu\u011funa dair bizlere raporlar olu\u015fturma imkan\u0131 sunmaktad\u0131r. \u0130\u00e7eriklerin etkin, sade, anla\u015f\u0131l\u0131r olmas\u0131 hedef kullan\u0131c\u0131ya daha rahat ula\u015fabilmemizi ve daha \u00e7ok ilgisini \u00e7ekmemizi sa\u011flar. Ara\u015ft\u0131r\u0131lan bir \u00fcr\u00fcn veya hizmet ad\u0131na sunulan a\u00e7\u0131klamalar\u0131n karma\u015f\u0131k olmas\u0131 kullan\u0131c\u0131n\u0131n ilgisini azaltacakt\u0131r , bu sebeple kullan\u0131c\u0131n\u0131n sitede daha az vakit ge\u00e7irmesine ve hatta sat\u0131n alabilece\u011fi \u00fcr\u00fcn veya hizmetten vazge\u00e7mesine sebep olabilmektedir. Bu y\u00fczden etkin ve \u00f6zg\u00fcn bir i\u00e7erik kullan\u0131m\u0131 ve olu\u015fturulmas\u0131nda profesyonel destek almak kullan\u0131c\u0131lar i\u00e7in \u00e7ok faydal\u0131 olmaktad\u0131r.<\/p>\n

\"\"<\/a><\/p>\n

8. Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 Analizi Ara\u00e7lar\u0131<\/h3>\n

Davran\u0131\u015f analizi yaz\u0131l\u0131mlar\u0131 kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 analiz edebilmektedir ve b\u00f6ylece geli\u015ftirmeler ger\u00e7ekle\u015ftirir. Kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ile ilgili verileri toplaman\u0131za ve a\u015fa\u011f\u0131daki gibi sorular\u0131 yan\u0131tlaman\u0131za yard\u0131mc\u0131 olabilmektedir;<\/p>\n

\u0130nsanlar sayfan\u0131n neresinde tak\u0131l\u0131p kal\u0131yor ?
\n\u0130nsanlar sayfa \u00f6\u011feleri nas\u0131l etkile\u015fime giriyor veya giremiyor?
\nWeb sitesinde neyle ilgileniyorlar veya neyi g\u00f6rmezden geliyorlar?
\nWeb sitesinden veya \u00fcr\u00fcnden ger\u00e7ekte ne istiyorlar?<\/p>\n

Kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmekte kullan\u0131lan baz\u0131 uygulamalar ve ara\u00e7lar bizlere veriler sunmaktad\u0131r. Is\u0131 haritalar\u0131\u00a0 gibi davran\u0131\u015f analizi ara\u00e7lar\u0131, insanlar\u0131n web sitenizde nas\u0131l davrand\u0131\u011f\u0131n\u0131 ve web sitenizle nas\u0131l etkile\u015fime girdi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur. Is\u0131 haritalar\u0131, ziyaret\u00e7ilerinizin etkile\u015fimde bulundu\u011fu, kayd\u0131rd\u0131\u011f\u0131 ve g\u00f6rmezden geldi\u011fi d\u00fc\u011fmeleri, CTA’lar\u0131 ve di\u011fer t\u0131klanabilir \u00f6\u011feleri vurgulayarak bir sayfadaki davran\u0131\u015f\u0131 toplar; oturum kay\u0131tlar\u0131, insanlar\u0131n sayfalar aras\u0131nda nas\u0131l gezindi\u011fini g\u00f6sterir ve yolculuklar\u0131 boyunca kar\u015f\u0131la\u015ft\u0131klar\u0131 olas\u0131 hatalar\u0131, sorunlar\u0131 ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur. \u0130nsanlar\u0131n tek tek sayfalarla veya bir b\u00fct\u00fcn olarak siteyle nas\u0131l etkile\u015fime girdi\u011fini analiz etmek de\u011ferli bir bilgi kayna\u011f\u0131d\u0131r ve bu, yapt\u0131klar\u0131 eylemleri neden yapt\u0131klar\u0131na dair bir anlay\u0131\u015fla e\u015fle\u015ftirdi\u011finizde daha da faydal\u0131 hale gelir. Web sitenizin sayfalar\u0131na yerle\u015ftirilen anketler gibi web sitesi geri bildirim ara\u00e7lar\u0131, kullan\u0131c\u0131lardan ger\u00e7ekte ne arad\u0131klar\u0131 hakk\u0131nda yan\u0131tlar toplaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n

\"Is\u0131<\/p>\n

9. Web Sitesi SEO Analizi<\/h3>\n

Arama motoru s\u0131ralama analizi, web sitenizin Google veya Bing gibi arama motorlar\u0131nda belirli anahtar kelimeler i\u00e7in nerede g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6sterir.SEO kontrol ara\u00e7lar\u0131, web sitenizin farkl\u0131 konumlarda (\u00f6r. Amerika Birle\u015fik Devletleri ve Birle\u015fik Krall\u0131k) ve farkl\u0131 cihazlarda (\u00f6r. masa\u00fcst\u00fc ve mobil) nas\u0131l performans g\u00f6sterdi\u011fini de g\u00f6sterir. Se\u00e7ti\u011finiz anahtar kelimeye g\u00f6re sitenizin performans\u0131n\u0131 hesaplar ve anahtar kelimeleri size g\u00f6sterir.<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde b\u00fct\u00fcn giri\u015fimcilerin dijital pazarlama ad\u0131na en \u00e7ok merak etti\u011fi konulardan birisi de web site analizinin nas\u0131l yap\u0131laca\u011f\u0131d\u0131r. Bu kurallar\u0131n neler oldu\u011fu \u00f6\u011frenildi\u011finde giri\u015fimcilerin web sitelerinde kullan\u0131c\u0131 trafi\u011fini artmas\u0131n\u0131 sa\u011flayacak ve dolay\u0131s\u0131yla giri\u015fimcilere kazan\u00e7 sa\u011flayacakt\u0131r. Gelin hep birlikte bu kurallar\u0131n…<\/p>\n","protected":false},"author":218,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-48961","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nWeb Site Analizi Nas\u0131l Yap\u0131l\u0131r? 9 Alt\u0131n Kural - Earnado<\/title>\n<meta name=\"description\" content=\"Web sitesi analizi ile sitenizin performans\u0131n\u0131 \u00f6l\u00e7\u00fcn ve iyile\u015ftirin. 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