{"id":49917,"date":"2021-09-28T10:40:42","date_gmt":"2021-09-28T07:40:42","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=49917"},"modified":"2023-01-05T17:30:49","modified_gmt":"2023-01-05T14:30:49","slug":"pazarlama-karmasi-elemanlari-nelerdir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/pazarlama-karmasi-elemanlari-nelerdir\/","title":{"rendered":"Pazarlama Karmas\u0131 Elemanlar\u0131 Nelerdir?"},"content":{"rendered":"<p>\u0130\u015fletme a\u00e7\u0131s\u0131ndan ortaya \u00e7\u0131kar\u0131lan \u00fcr\u00fcn veya hizmetin ger\u00e7ek pazarda yerini almas\u0131 \u00f6nemlidir. Sat\u0131\u015fa \u00e7\u0131kar\u0131lan \u00fcr\u00fcn\u00fcn pazarlama a\u015famalar\u0131na dikkat etmelisiniz. Pazarlama s\u00fcrecinde, \u00fcr\u00fcn ve hizmetinizi etkili y\u00f6ntemlerle pazarlamak istiyorsan\u0131z pazarlama karmas\u0131 elemanlar\u0131na dikkat etmeniz gerekmektedir.<strong>\u00a0Pazarlama karmas\u0131 elemanlar\u0131<\/strong>, pazarlama alan\u0131n\u0131n en temel ve en \u00f6nemli fakt\u00f6rlerini olu\u015fturur. Pazarlaman\u0131n 4P&#8217;si olarak bilinen bu elemanlar \u00fcr\u00fcn, fiyat, yer ve tutundurmad\u0131r. Bunlar\u0131n yan\u0131nda zamanla insan, fiziksel olanaklar ve s\u00fcre\u00e7 elemanlar\u0131 da eklenmi\u015ftir. Bir\u00e7ok insan ve ba\u015far\u0131l\u0131 marka, pazarlaman\u0131n karmas\u0131 elemanlar\u0131n\u0131 kullanarak ba\u015far\u0131l\u0131 bir \u015fekilde \u00fcr\u00fcnlerini pazarlamaktad\u0131r. <strong>Pazarlama karmas\u0131 elemanlar\u0131<\/strong> geli\u015ftirilerek pazarlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcne entegre edilirse ba\u015far\u0131ya ula\u015fman\u0131z daha kolay olur. Sizler i\u00e7in pazarlaman\u0131n karmas\u0131 olan elemanlar\u0131 derledik ve bilgiler verdik.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-52449 size-large\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P-1024x492.png\" alt=\"Pazarlama karmas\u0131n\u0131n unsurlar\u0131\" width=\"640\" height=\"308\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P-1024x492.png 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P-300x144.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P-768x369.png 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P-600x288.png 600w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamanin-4P.png 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>Pazarlama Karmas\u0131 Elemanlar\u0131 Nas\u0131l Kullan\u0131l\u0131r?<\/h2>\n<p>Pazarlama karmas\u0131 elemanlar\u0131, m\u00fc\u015fterilerin \u00fcr\u00fcnlerinizle bulu\u015fmas\u0131ndan ba\u015flayarak sat\u0131n ald\u0131ktan sonraki s\u00fcre\u00e7te bile i\u015flemeye devam ederler ve sad\u0131k m\u00fc\u015fteriler kazanman\u0131za yard\u0131mc\u0131 olurlar. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn satmak \u00f6nemli oldu\u011fu kadar sad\u0131k m\u00fc\u015fterilere sahip olman\u0131z da \u00f6nemlidir.<\/p>\n<h3><strong>1. \u00dcr\u00fcn (veya Hizmet)<\/strong><\/h3>\n<p>M\u00fc\u015fteriler i\u00e7in en \u00f6nemli kriter, \u00fcr\u00fcn veya hizmetin onlar i\u00e7in nas\u0131l yararl\u0131 olabilece\u011fidir. \u00dcr\u00fcn, \u00e7e\u015fitli ham maddelerin bir araya getirilmesi ve i\u015flenmesi sonucu bir araya gelen ticari e\u015fyalard\u0131r. Bu y\u00fczden pazarlamak istedi\u011finiz \u00fcr\u00fcnleri olabildi\u011fince yararl\u0131 ve kullan\u0131\u015fl\u0131 bir hale getirmeye \u00f6ncelik vermelisiniz. Bir \u00fcr\u00fcn\u00fcn tasar\u0131m\u0131, fiziksel ve kimyasal \u00f6zellikleri bu \u00fcr\u00fcn\u00fcn pazarlama stratejisinin belirlenmesinde rol oynar. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn kalitesi, \u00f6zellikleri, se\u00e7enekleri, tasar\u0131m\u0131 gibi noktalar \u00fcr\u00fcn\u00fcn ba\u015far\u0131l\u0131 bir \u015fekilde pazarlanabilmesi i\u00e7in olduk\u00e7a \u00f6nemlidir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc kendiniz veya \u00e7evrenizdekiler kullan\u0131rken ald\u0131\u011f\u0131n\u0131z \u00f6nerilere g\u00f6re \u00fcr\u00fcn\u00fcn\u00fcz\u00fc optimize edebilirsiniz. Ayn\u0131 zamanda hedef kitlenizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan, \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda bilgilendirici bir i\u00e7erik olu\u015fturarak \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \u00f6ne \u00e7\u0131kartabilirsiniz. Mutlu m\u00fc\u015fterilerinizi payla\u015farak, ba\u015fkalar\u0131na markan\u0131z\u0131n takdir g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6sterin. \u00c7\u00fcnk\u00fc bu davran\u0131\u015f hedef kitlenizi harekete ge\u00e7irir ve \u00fcr\u00fcn\u00fcn\u00fcze olan g\u00fcven artar.<\/p>\n<p>\u00dcr\u00fcn pazarlama kararlar\u0131 verilirken ayr\u0131nt\u0131l\u0131 bir \u015fekilde bir\u00e7ok soru sorulabilir. \u0130\u015fte en \u00f6nemlilerinden birka\u00e7\u0131:<\/p>\n<ul>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz neyi kar\u015f\u0131lar?<\/li>\n<li>Hangi sorunu \u00e7\u00f6zer veya m\u00fc\u015fterinin hangi sorunun \u00fcstesinden gelmesine yard\u0131mc\u0131 olur?<\/li>\n<li>Di\u011fer bir deyi\u015fle, m\u00fc\u015fteri \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullanarak ne kazanacakt\u0131r?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz ona nas\u0131l fayda sa\u011flayacakt\u0131r?<\/li>\n<li>\u00dcr\u00fcn, m\u00fc\u015fterinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamas\u0131na yard\u0131mc\u0131 olan hangi \u00f6zelliklere sahiptir?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn rekabet avantaj\u0131 nedir?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn rakiplerinizden fark\u0131 nedir?<\/li>\n<li>M\u00fc\u015fteri neden rakiplerinizin \u00fcr\u00fcn\u00fc yerine sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almal\u0131d\u0131r?<\/li>\n<\/ul>\n<p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/internette-en-cok-satilan-urunler-e-ticaret-icin-urun-tavsiyeleri\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u0130nternette<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">En<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00c7ok<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sat\u0131lan<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00dcr\u00fcnler<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">|<\/span><\/span>\u00a0\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">E-Ticaret<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u0130\u00e7in<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00dcr\u00fcn<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Tavsiyeleri<\/span><\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-50082\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari8-1024x683.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"427\" \/><\/p>\n<h3><strong>2. Fiyat<\/strong><\/h3>\n<p>Bir \u00fcr\u00fcn ortaya \u00e7\u0131kartt\u0131ysan\u0131z ve bu \u00fcr\u00fcn\u00fc pazarlayacaksan\u0131z yapman\u0131z gereken ikinci ad\u0131m \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131 belirlemektir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn fiyatland\u0131rma modeli pazarlaman\u0131z\u0131n ba\u015far\u0131l\u0131 olabilmesi i\u00e7in \u00f6nemli fakt\u00f6rlerden bir tanesidir. Tabii ki bir \u00fcr\u00fcn\u00fcn fiyat\u0131n\u0131n belirlenmesinde bir\u00e7ok fakt\u00f6r rol oynar ancak bunlardan en \u00f6nemlisi \u00fcretim maliyetidir. Bu analize g\u00f6re fiyat belirlenmektedir. \u00d6ncelikle piyasadaki benzer \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131 ara\u015ft\u0131rarak ba\u015flayabilirsiniz. Belirledi\u011finiz hedef kitlesinin al\u0131m g\u00fcc\u00fc de \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn fiyat\u0131n\u0131 belirlemede \u00f6nemli rol oynayacak. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc rakiplerinize benzer bir \u015fekilde fiyatland\u0131racaksan\u0131z, di\u011fer markalar\u0131n sahip olmad\u0131\u011f\u0131 \u00f6zelliklere ve f\u0131rsatlara dikkat \u00e7ekmelisiniz. Bu noktalara dikkat \u00e7ekmeniz, hedef kitlenizin sizi se\u00e7me olas\u0131l\u0131\u011f\u0131n\u0131 artt\u0131racakt\u0131r. E\u011fer fiyat\u0131 rakiplerinizin fiyat\u0131na g\u00f6re daha y\u00fcksek belirleyecekseniz daha kaliteli bir \u00fcr\u00fcn ve teklif oldu\u011funu g\u00f6sterin. Kalabal\u0131k bir pazara ilk giri\u015finizde \u00fcr\u00fcnlerinizin fiyatlar\u0131n\u0131 rakiplerinizin fiyatlar\u0131na g\u00f6re daha d\u00fc\u015f\u00fck tutarak t\u00fcketicileri \u00e7ekebilirsiniz. As\u0131l \u00f6nemli olan ise fiyatland\u0131rma stratejinizi belirlerken hedefinizi ve belirledi\u011finiz fiyat\u0131n pazarlama stratejilerinizin geri kalan\u0131 ile nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131 \u00f6n g\u00f6rmelisiniz.<\/p>\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc hangi fiyata ayarlayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcrken, m\u00fc\u015fterinizin \u00fcr\u00fcn\u00fcn\u00fczdeki de\u011feri alg\u0131lamas\u0131 gerekti\u011fini ve bunun yaln\u0131zca fiyat \u00fczerinden m\u00fc\u015fteri kazan\u0131lamayaca\u011f\u0131 anlam\u0131na geldi\u011fini unutmay\u0131n. \u00dcr\u00fcn fiyat\u0131 belirlemeye \u00e7al\u0131\u015f\u0131rken \u015fu sorular\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir:<\/p>\n<ul>\n<li>Rakipleriniz \u00fcr\u00fcn\u00fc ne kadar sat\u0131yor?<\/li>\n<li>Rekabet\u00e7i bir piyasa fiyat\u0131 belirleyip s\u00fcrd\u00fcrebiliyor musunuz?<\/li>\n<li>Fiyat\u0131n\u0131z rakiplerinize k\u0131yasla nas\u0131l olacak?<\/li>\n<li>\u0130ndirimler veya sat\u0131n alma avantajlar\u0131 sunacak m\u0131s\u0131n\u0131z?<\/li>\n<li>Bir sadakat program\u0131 veya \u00f6d\u00fcl program\u0131 sunacak m\u0131s\u0131n\u0131z?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz birden fazla fiyat noktas\u0131nda m\u0131 sunulacak? \u00d6yleyse neden?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in belirleyebilece\u011finiz ve yine de ihtiyac\u0131n\u0131z olan kar marj\u0131n\u0131 koruyabilece\u011finiz en d\u00fc\u015f\u00fck fiyat nedir?<\/li>\n<\/ul>\n<p>Fiyat, t\u00fcketicilerin bir \u00fcr\u00fcn i\u00e7in \u00f6dedi\u011fi maliyettir. Pazarlamac\u0131lar, fiyat\u0131 \u00fcr\u00fcn\u00fcn ger\u00e7ek ve alg\u0131lanan de\u011ferine ba\u011flamal\u0131, ancak ayn\u0131 zamanda tedarik maliyetlerini, d\u00f6nemsel indirimleri ve rakiplerin fiyatlar\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r. Baz\u0131 durumlarda, pazarlama y\u00f6neticileri, \u00fcr\u00fcne l\u00fcks g\u00f6r\u00fcn\u00fcm\u00fc vermek i\u00e7in fiyat\u0131 art\u0131rabilir. Alternatif olarak da, daha fazla t\u00fcketicinin \u00fcr\u00fcn\u00fc deneyebilmesi i\u00e7in fiyat\u0131 d\u00fc\u015f\u00fcrebilirler. Bir ba\u015fka \u00f6nemli nokta da; pazarlamac\u0131lar\u0131n, indirim yapman\u0131n ne zaman uygun oldu\u011funu belirlemesi gerekir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-50081\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari4-1024x448.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"280\" \/><\/p>\n<h3><strong>3. Tutundurma (Promosyon)<\/strong><\/h3>\n<p>Halk\u0131n en \u00e7ok dahil oldu\u011fu pazarlama karmas\u0131 elemanlar\u0131 aras\u0131nda tutundurma yer almaktad\u0131r. \u00dcr\u00fcn veya hizmetin hedefledi\u011finiz pazara tan\u0131t\u0131lmas\u0131 i\u00e7in yap\u0131lmas\u0131 gerek tutundurma faaliyetlerini i\u00e7erir. Tutundurmada i\u00e7erik pazarlamas\u0131, televizyon, planl\u0131 indirimler, sosyal medya stratejileri, e-posta pazarlamas\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc yap\u0131lan reklamlar, arama motoru pazarlamas\u0131 gibi bir\u00e7ok strateji kullan\u0131l\u0131r. Pazara \u00e7\u0131kan bir \u00fcr\u00fcn do\u011fru fiyatland\u0131r\u0131lm\u0131\u015f olmas\u0131na ra\u011fmen istenilen performans\u0131 sergileyemeyebilir. Burada dikkat edilmesi gereken nokta tutundurma \u00e7al\u0131\u015fmas\u0131n\u0131n iyi y\u00fcr\u00fct\u00fcl\u00fcp y\u00fcr\u00fct\u00fclmedi\u011fidir. Bir\u00e7ok tutundurma kanal\u0131 ve t\u00fcm pazarlama karmas\u0131 eleman\u0131 ile bir araya gelir. Bu y\u00fczden mevcut olan ve hedef kitlenizin kulland\u0131\u011f\u0131 t\u00fcm kanallar\u0131 bildi\u011finizden ve kulland\u0131\u011f\u0131n\u0131zdan emin olmal\u0131s\u0131n\u0131z. Tutundurma tek y\u00f6nl\u00fc de\u011fildir. M\u00fc\u015fterilerinizin ilgi alanlar\u0131na dikkat etmeniz, ihtiya\u00e7 ve \u00e7\u00f6z\u00fcm gerektiren durumlarda onlarla ileti\u015fim kurabilmeniz \u00f6nemlidir. M\u00fc\u015fterilerinizin davran\u0131\u015flar\u0131n\u0131n fark\u0131nda olup iyi takip ederseniz tutundurma stratejisinde ba\u015far\u0131y\u0131 yakalayabilirsiniz.\u00a0 Hedef kitleniz hangi sosyal kanallar\u0131 daha \u00e7ok tercih ediyorsa, o kanallarda reklamlar verebilirsiniz. Hedef kitleniz \u00fcr\u00fcnlerinizi daha fazla g\u00f6r\u00fcr ve \u00fcr\u00fcn\u00fc fark eder.<\/p>\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc nas\u0131l tan\u0131taca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcrken sorulmas\u0131 gereken sorular \u015funlard\u0131r;<\/p>\n<ul>\n<li>Pazarlama mesaj\u0131n\u0131z\u0131 potansiyel m\u00fc\u015fterinize hangi yollarla ula\u015ft\u0131racaks\u0131n\u0131z? \u00d6rne\u011fin; do\u011frudan posta, reklam panolar\u0131, web, sosyal medya vb. kullanacak m\u0131s\u0131n\u0131z?<\/li>\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmaya ne zaman ba\u015flayacaks\u0131n\u0131z ve o s\u0131rada onu tan\u0131tman\u0131z\u0131n nedeni nedir?<\/li>\n<li>\u00dcr\u00fcn\u00fc piyasaya s\u00fcr\u00fclmeden ka\u00e7 ay \u00f6nce tan\u0131tacaks\u0131n\u0131z?<\/li>\n<li>\u00dcr\u00fcn mevsimlik mi? E\u011fer \u00f6yleyse, bu onu ne zaman, nerede ve nas\u0131l tan\u0131taca\u011f\u0131n\u0131z\u0131 nas\u0131l etkileyecek?<\/li>\n<\/ul>\n<p>Promosyon ad\u0131m\u0131, reklam, halkla ili\u015fkiler ve promosyon stratejisini i\u00e7erir. Bir \u00fcr\u00fcn\u00fc tan\u0131tman\u0131n amac\u0131, t\u00fcketicilere neden ihtiya\u00e7 duyduklar\u0131n\u0131 ve bunun i\u00e7in neden belirli bir bedel \u00f6demeleri gerekti\u011fini a\u00e7\u0131klamakt\u0131r.<\/p>\n<p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/tutundurma-karmasi-ve-unsurlari\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Tutundurma<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Karmas\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nedir?<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Unsurlar\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nelerdir?<\/span><\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-50080\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari7-1024x680.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"425\" \/><\/p>\n<h3><strong>4. Yer (Da\u011f\u0131t\u0131m)<\/strong><\/h3>\n<p>Pazarlama karmas\u0131n\u0131n elemanlar\u0131 aras\u0131ndaki yer (da\u011f\u0131t\u0131m) fakt\u00f6r\u00fc \u00f6nemlidir. Bir \u00fcr\u00fcn ve hizmet sundu\u011funuzda ana fakt\u00f6rlerden bir tanesinin yer oldu\u011funu fark edeceksiniz. \u00c7\u00fcnk\u00fc bir \u00fcr\u00fcn \u00fcretti\u011finizde pazara \u00e7\u0131kartacaks\u0131n\u0131z ve t\u00fcketicinin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc bulmas\u0131n\u0131 sa\u011flayacaks\u0131n\u0131z. Da\u011f\u0131t\u0131m s\u00fcrecinde pazarlamak istedi\u011finiz \u00fcr\u00fcn\u00fcn do\u011fru yerde ve do\u011fru zamanda t\u00fcketiciyle bulu\u015fmas\u0131 \u00f6nemlidir. Burada \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi nerede sataca\u011f\u0131n\u0131za karar vermeniz gerekir. \u00dcr\u00fcn ve fiyat bilgilerinizi g\u00f6steren bilgiler fiziksel konumun da \u00f6tesine ge\u00e7erek yerle\u015fiminizi bilgilendirecektir. Fiziksel olarak bir ma\u011fazada \u00fcr\u00fcn veya hizmet veriyor olsan\u0131z da hedef kitlenize internet \u00fczerinden de ula\u015fman\u0131z \u00f6nemlidir. Ma\u011fazada satt\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn\u00fc \u00e7e\u015fitli kanallarda tan\u0131tarak ma\u011faza bilginizi payla\u015fabilirsiniz. Ya da kendi yapt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnler ile sadece internet \u00fczerinden de sat\u0131\u015f ger\u00e7ekle\u015ftiriyor olabilirsiniz.\u00a0 Bunu yapman\u0131z hem hedef kitlenizin g\u00fcvenini artt\u0131racakt\u0131r hem de sizi bulmalar\u0131 kolayla\u015facakt\u0131r. Ancak bunu yapmadan \u00f6nce fiziksel olarak ula\u015f\u0131labilece\u011finiz bir yerde mi sat\u0131\u015f yapacaks\u0131n\u0131z, kendi e-ticaret sitenizde mi sat\u0131\u015f yapacaks\u0131n\u0131z veya \u00fc\u00e7\u00fcnc\u00fc taraf pazaryerlerinde mi sat\u0131\u015f yapaca\u011f\u0131n\u0131za karar vermelisiniz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-50079\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari5-1024x563.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"352\" \/><\/p>\n<h2>Hizmet Pazarlamas\u0131 Karmas\u0131 ile \u00dcr\u00fcn Pazarlamas\u0131 Karmas\u0131n\u0131n Fark\u0131 Nedir?<\/h2>\n<p>\u015eirketlerde, sat\u0131labilir fakt\u00f6rler ikiye ayr\u0131l\u0131r. Bunlar; \u00fcr\u00fcn ve hizmettir. \u00dcr\u00fcn i\u00e7in pazarlama karmas\u0131 denildi\u011fi zaman 4P akla gelmektedir. Hizmet denildi\u011finde ise 4P kavram\u0131na 3P daha eklenerek 7P kavram\u0131 devreye girmektedir. Peki, 7P kavram\u0131 nedir? 7P kavram\u0131n\u0131n ilk 4P\u2019si \u00fcr\u00fcn pazarlamas\u0131nda kullan\u0131lan geri kalan 3P &#8216;si ise hizmet pazarlamas\u0131nda etkin olan pazarlama karmas\u0131d\u0131r;<\/p>\n<h3><strong>5. \u0130nsan<\/strong><\/h3>\n<p>Pazarlama i\u00e7in insan, her zaman en \u00f6nemli fakt\u00f6r olmu\u015ftur. Bu y\u00fczden hizmet ve pazarlama sekt\u00f6r\u00fcnde insan planlamas\u0131n\u0131n \u00f6nemi fark edilmi\u015ftir. Bir tek m\u00fc\u015fteri olarak de\u011ferlendirilmeyen \u2018insan\u2019 kavram\u0131, bir \u00fcr\u00fcn\u00fcn pazarlamas\u0131nda rol oynayan t\u00fcm insanlar\u0131 da temsil etmektedir. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n veya sizin m\u00fc\u015fterilere olan davran\u0131\u015f \u015fekli, konu\u015fma \u015fekli olduk\u00e7a \u00f6nemlidir. Bu y\u00fczden m\u00fc\u015fteriler ile temasta olan veya reyonda \u00e7al\u0131\u015fan ki\u015filer olduk\u00e7a profesyonel se\u00e7ilmelidir. Ma\u011fazan\u0131zda veya sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131z bir pazarlama kanal\u0131nda sat\u0131\u015f temsilcinizin t\u00fcketiciyle kurdu\u011fu ileti\u015fim, sundu\u011fu hizmet ve ilgileni\u015f tarz\u0131 gibi ayr\u0131nt\u0131lar pazarlaman\u0131zdaki insan kayna\u011f\u0131n\u0131 vurgulamaktad\u0131r. M\u00fc\u015fteri ile dolayl\u0131 olarak bile temas eden bir\u00e7ok insan bu gruba dahildir. Bu konuya dikkat ederek bir insan\u0131 i\u015fe alaca\u011f\u0131n\u0131z zaman yaln\u0131zca sat\u0131\u015f g\u00fcc\u00fcnde ve m\u00fc\u015fteri hizmetlerinde de\u011fil, her d\u00fczeyde en iyi yetene\u011fi i\u015fe ald\u0131\u011f\u0131n\u0131zdan emin olmal\u0131s\u0131n\u0131z. Pazarlama becerisi geli\u015fmi\u015f veya geli\u015ftirebilecek, kurdu\u011funuz i\u015fin k\u00fclt\u00fcr\u00fcn\u00fc ve marka ki\u015fili\u011fini iyi anlayabilen, ger\u00e7ek ve sa\u011flam ba\u011flant\u0131lar olu\u015fturarak markan\u0131za sad\u0131k m\u00fc\u015fteriler yakalayabilen ve m\u00fc\u015fteriyi memnun edebilecek insanlar tercih edebilirsiniz.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-50067\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/7pazarlamakarmasielemanlari-1024x778.jpg\" alt=\"7pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"486\" \/><\/h3>\n<h3><strong>6. <\/strong><strong>Fiziksel Olanaklar<\/strong><\/h3>\n<p>Son zamanlarda insanlar test edebildikleri, g\u00f6rebildikleri ve dokunabildikleri \u00fcr\u00fcnleri sat\u0131n almay\u0131 tercih etmeye ba\u015flad\u0131lar. Ancak fiziksel kan\u0131t dedi\u011fimiz fakt\u00f6r\u00fc, sadece denedi\u011fini almak olarak ifade etmek pek do\u011fru de\u011fildir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc ve ma\u011fazan\u0131z\u0131 kalabal\u0131k bir pazarda \u00f6ne \u00e7\u0131kartacak ve hedef kitlenizin ilgisini \u00e7ekecek noktalar vard\u0131r. \u00d6b\u00fcr markalara g\u00f6re daha farkl\u0131 ve iyi bir tasar\u0131m, \u00fcr\u00fcn\u00fcn \u00f6zelliklerini vurgular ve direk ak\u0131llara markay\u0131 getirir. Bununla birlikte, m\u00fc\u015fteriler al\u0131\u015fveri\u015f yapt\u0131klar\u0131 ma\u011fazalardan de\u011ferli bilgiler almay\u0131 sevmektedir. Bu y\u00fczden de verdi\u011finiz hizmet veya \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda k\u00fc\u00e7\u00fck bilgiler verebilirsiniz. Daha fazla de\u011fer katarak ve m\u00fc\u015fterilerinizin beklentilerini a\u015farak ekstradan \u00fcr\u00fcnler sunabilirsiniz. \u00c7\u00fcnk\u00fc bu, m\u00fc\u015fteri memnuniyetini artt\u0131racak ve m\u00fc\u015fteri geri d\u00f6n\u00fc\u015f\u00fcn\u00fc artt\u0131racakt\u0131r. Di\u011fer yandan, ma\u011fazan\u0131z varsa, ma\u011fazan\u0131z\u0131n dekorlar\u0131, atmosferi, m\u00fc\u015fteride yaratt\u0131\u011f\u0131 hisler, \u0131\u015f\u0131kland\u0131rma, ma\u011faza kokusu, m\u00fczikler ve i\u00e7 tasar\u0131m da fiziksel olanaklara dahildir. \u00c7\u00fcnk\u00fc ma\u011faza ortam\u0131n\u0131n insanlarda yaratt\u0131\u011f\u0131 etki \u00f6nemlidir ve dikkat edilmesi gerekir. Bir\u00e7ok ba\u015far\u0131l\u0131 marka, ma\u011fazas\u0131n\u0131 profesyonelce tasarl\u0131yor ve m\u00fc\u015fteriyi etkileyecek \u015fekilde dizayn ediyor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-50078\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari3-1024x707.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"442\" \/><\/p>\n<h3><strong>7. S\u00fcre\u00e7<\/strong><\/h3>\n<p>Pazarlama ad\u0131mlar\u0131n\u0131n d\u00fczenli bir \u015fekilde y\u00f6netilmesinden ve kontrol edilmesi s\u00fcre\u00e7 y\u00f6netimi ile ger\u00e7ekle\u015fir. Bu y\u00fczden s\u00fcre\u00e7 fakt\u00f6r\u00fc ba\u015far\u0131n\u0131z\u0131n en \u00f6nemli anahtar\u0131d\u0131r. Hizmet s\u00fcreci olarak adland\u0131rabilece\u011fimiz bu fakt\u00f6r, bir hizmetin m\u00fc\u015fteriye ula\u015ft\u0131r\u0131lma yolu diye tan\u0131mlanabilmektedir. Dijital pazarlaman\u0131n geli\u015fmesi ile s\u00fcre\u00e7 fakt\u00f6r\u00fc daha da \u00fcst\u00fcnde durulmas\u0131 gereken bir nokta olmu\u015ftur. Bir \u00fcr\u00fcn sat\u0131l\u0131rken ve sat\u0131ld\u0131ktan sonra m\u00fc\u015fteri ili\u015fkisinin s\u00fcrd\u00fcr\u00fclebilir olmas\u0131 ve m\u00fc\u015fterinin sadakatini yakalayabilmek i\u00e7in s\u00fcre\u00e7 y\u00f6netimini iyi ayarlamal\u0131s\u0131n\u0131z. M\u00fc\u015fteri deneyimi ile ba\u011fda\u015fan s\u00fcre\u00e7lere \u00f6nem vermelisiniz ve bunu yaparken de s\u00fcre\u00e7ler ne kadar spesifik olursa siz veya personeliniz o derecede sorunsuz bir \u015fekilde bu noktalar\u0131 ger\u00e7ekle\u015ftirebilir. Pazarlama s\u00fcre\u00e7lerinde ba\u015far\u0131y\u0131 sa\u011flamak i\u00e7in pazarlama karmas\u0131 elemanlar\u0131n\u0131 iyi kullanmak \u00f6nemli. Bu s\u00fcreci iyi y\u00f6netmek i\u00e7in yard\u0131m da alabilirsiniz.<\/p>\n<p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/dijital-pazarlama-danismanligi-ile-isiniz-nasil-buyur-nasil-gelisir\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Dijital<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Pazarlama<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Dan\u0131\u015fmanl\u0131\u011f\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">ile<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u0130\u015finiz<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">B\u00fcy\u00fcr<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Geli\u015fir?<\/span><\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-50077\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/09\/pazarlamakarmasielemanlari1-1024x682.jpg\" alt=\"pazarlamakarmas\u0131elemanlar\u0131\" width=\"640\" height=\"426\" \/><\/p>\n<p>Dijital pazarlama ile art\u0131k d\u00fcnyan\u0131n \u00f6b\u00fcr ucundaki m\u00fc\u015fteriye bile ula\u015fmak olduk\u00e7a kolayd\u0131r. Ancak \u00e7o\u011fu insan kolay bir \u015fekilde bunu ba\u015faram\u0131yor. \u0130\u015fte bu noktada pazarlaman\u0131n karmas\u0131 elemanlar\u0131 devreye girmektedir. Bir \u00fcr\u00fcn\u00fcn m\u00fc\u015fterilere sat\u0131lmas\u0131nda pazarlaman\u0131n karmas\u0131 olan elemanlar\u0131, stratejik bir \u015fekilde kullanmak \u00f6nemlidir. Pazarlama karmas\u0131 elemanlar\u0131 ile ilgili ve marka b\u00fcy\u00fctmek ile ilgili detayl\u0131 bilgi i\u00e7in bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n<p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/pazarlama-teknikleri-ve-pazarlama-ornekleri\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">En<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Ba\u015far\u0131l\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Pazarlama<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Teknikleri<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">ve<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Pazarlama<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00d6rnekleri<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">10<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yarat\u0131c\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00c7al\u0131\u015fma<\/span><\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletme a\u00e7\u0131s\u0131ndan ortaya \u00e7\u0131kar\u0131lan \u00fcr\u00fcn veya hizmetin ger\u00e7ek pazarda yerini almas\u0131 \u00f6nemlidir. Sat\u0131\u015fa \u00e7\u0131kar\u0131lan \u00fcr\u00fcn\u00fcn pazarlama a\u015famalar\u0131na dikkat etmelisiniz. Pazarlama s\u00fcrecinde, \u00fcr\u00fcn ve hizmetinizi etkili y\u00f6ntemlerle pazarlamak istiyorsan\u0131z pazarlama karmas\u0131 elemanlar\u0131na dikkat etmeniz gerekmektedir.\u00a0Pazarlama karmas\u0131 elemanlar\u0131, pazarlama alan\u0131n\u0131n en temel&#8230;<\/p>\n","protected":false},"author":247,"featured_media":50084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,76,244,60,68],"tags":[],"class_list":["post-49917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-markalasma","category-pazarlama","category-satis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Karmas\u0131 Elemanlar\u0131 Nelerdir? - Earnado<\/title>\n<meta name=\"description\" content=\"Pazarlama karmas\u0131 elemanlar\u0131 nelerdir, nas\u0131l kullan\u0131l\u0131r ve nelere dikkat edilir bu i\u00e7eri\u011fimizde bulabilir, inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/pazarlama-karmasi-elemanlari-nelerdir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Karmas\u0131 Elemanlar\u0131 Nelerdir? 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