{"id":50280,"date":"2021-10-26T17:08:36","date_gmt":"2021-10-26T14:08:36","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=50280"},"modified":"2023-01-05T17:20:39","modified_gmt":"2023-01-05T14:20:39","slug":"facebook-business-manager-nedir-ve-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/facebook-business-manager-nedir-ve-nasil-kullanilir\/","title":{"rendered":"Facebook Business Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"

Dijital pazarlama y\u00f6ntemleriniz aras\u0131nda Facebook reklamlar\u0131 varsa veya kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z bu yaz\u0131m\u0131z tam size g\u00f6re! Sizler i\u00e7in faydal\u0131 ve a\u00e7\u0131klay\u0131c\u0131 bir anlat\u0131mla, Facebook Business Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r? bu yaz\u0131m\u0131zda \u00f6\u011frenecek ve i\u015fletmenizde fayda sa\u011flamak i\u00e7in kullanabileceksiniz.<\/p>\n

Facebook Business Manager Nedir?<\/strong><\/h2>\n

Asl\u0131nda ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi birden fazla Facebook sayfas\u0131n\u0131, reklam hesaplar\u0131n\u0131n yan\u0131 s\u0131ra Instagram hesaplar\u0131n\u0131 ve \u00fcr\u00fcn kataloglar\u0131n\u0131 tek bir yerden y\u00f6netmenizi sa\u011flayan ara\u00e7t\u0131r.<\/p><\/blockquote>\n

Ayn\u0131 zamanda rollerine g\u00f6re ekip \u00fcyelerinize k\u0131s\u0131tl\u0131 veya tam eri\u015fim izni verebilmenizi ve b\u00f6ylece g\u00f6revleri sorunsuz bir \u015fekilde devredebilmenizi sa\u011flar. Peki neden Facebook Manager \u00f6nemli hale geldi? \u00c7\u00fcnk\u00fc eskiden Facebook reklam say\u0131s\u0131 daha azd\u0131 ve g\u00fcn\u00fcm\u00fczdeki kadar karma\u015f\u0131k bir halde de\u011fildi. Facebook Business Manager bu noktada kullan\u0131m\u0131 basitle\u015ftirmek ad\u0131na ortaya \u00e7\u0131kt\u0131. Ayn\u0131 anda birden \u00e7ok oturumda, ayn\u0131 reklam hesab\u0131n\u0131n a\u00e7\u0131lmas\u0131n\u0131 ve y\u00f6netilmesini sa\u011flar ve b\u00f6ylece birden fazla ki\u015fi ayn\u0131 anda eri\u015fim sa\u011flayarak hesaplar\u0131 y\u00f6netebilmektedir.<\/p>\n

\u0130lginizi \u00e7ekebilir: Adwords (Google Ads) Reklam Maliyeti D\u00fc\u015f\u00fcrme \u00d6nerileri<\/a><\/p>\n

Facebook Business Manager \u0130le Neler Yap\u0131labilir?<\/strong><\/h2>\n
    \n
  1. Birden fazla Facebook reklam hesab\u0131n\u0131 ve sayfas\u0131n\u0131 tek bir yerden etkin bir \u015fekilde y\u00f6netmenizi sa\u011flar. B\u00f6ylece reklamlar\u0131n\u0131z, reklam performanslar\u0131n\u0131z gibi metrikleri takip etmek i\u00e7in merkezi bir sistem kullan\u0131rs\u0131n\u0131z ve \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 daha kolay organize etmi\u015f olursunuz.<\/li>\n
  2. Birden fazla ki\u015fiyle g\u00fcvenli bir \u015fekilde eri\u015fim ortam\u0131 yaratm\u0131\u015f olursunuz. \u0130\u015fletme varl\u0131k bilgilerinizi i\u015fbirli\u011fi i\u00e7erisinde oldu\u011funuz ki\u015filerle payla\u015fmadan eri\u015fim izni vermenizi sa\u011flar.<\/li>\n
  3. Facebook ve Instagram reklam b\u00fct\u00e7elerinizin detaylar\u0131n\u0131 g\u00f6rebilmenizi ve daha pratik bir \u015fekilde takip edebilmenizi sa\u011flar.<\/li>\n
  4. Farkl\u0131 reklam kitleleriniz i\u00e7in farkl\u0131 \u00f6zel kitleler olu\u015fturabilmenizi sa\u011flar. Birden fazla kitle t\u00fcrlerini hedefleyen i\u015fletmeler i\u00e7in yararl\u0131 bir se\u00e7enektir.<\/li>\n<\/ol>\n

    Facebook Business Manager Hesab\u0131n\u0131 Kimler Kullanmal\u0131?\u00a0<\/strong><\/h3>\n

    \u0130\u015fletmenizde pazarlama ve sosyal medya y\u00f6netimiyle ilgilenen bir ekibiniz varsa, reklamlar\u0131n\u0131z\u0131 ve Facebook sayfan\u0131z\u0131 y\u00f6neten ki\u015filere varl\u0131klar\u0131n\u0131z hakk\u0131ndaki bilgileri sunmak istemiyorsan\u0131z, m\u00fc\u015fterileriniz i\u00e7in birden fazla Facebook veya Instagram sayfas\u0131n\u0131 ve reklam hesab\u0131n\u0131 y\u00f6neten bir i\u015fletmeyseniz, Facebook Business Manager kullanman\u0131z gerekiyor.<\/p>\n

    Ad\u0131m Ad\u0131m Facebook Business Manager Nas\u0131l Kullan\u0131l\u0131r?\u00a0<\/strong><\/h3>\n

    Kullanmaya ba\u015flamadan \u00f6nce buradan<\/a> mutlaka bir hesap a\u00e7man\u0131z gerekiyor. Nas\u0131l hesap a\u00e7ars\u0131n\u0131z sizin i\u00e7in ad\u0131m ad\u0131m anlatt\u0131k.<\/p>\n

      \n
    1. Facebook Business Manager sayfas\u0131na giderek hesap olu\u015ftur se\u00e7ene\u011fine t\u0131klay\u0131n.<\/li>\n
    2. Ad\u0131n\u0131z, i\u015fletme bilgileriniz, e posta adresleriniz gibi temel bilgileri girdikten sonra “ileri” se\u00e7ene\u011fine t\u0131klay\u0131n.\"reklamhesabiolusturma\"<\/a><\/li>\n
    3. Bu noktada bir onay maili alacaks\u0131n\u0131z. “\u015fimdi onayla” y\u0131 t\u0131klay\u0131n. B\u00f6ylelikle art\u0131k bir reklam hesab\u0131 olu\u015fturdunuz demektir.<\/li>\n<\/ol>\n

      Hesab\u0131n\u0131z\u0131 olu\u015fturdunuz. Fakat sayfalar\u0131 nas\u0131l ba\u011flayaca\u011f\u0131n\u0131z\u0131 bilmiyorsunuz. Sonraki ad\u0131mda Facebook Business Manager hesab\u0131n\u0131z\u0131 y\u00f6netti\u011finiz t\u00fcm Facebook ve Instagram sayfalar\u0131na ba\u011flars\u0131n\u0131z. Kontrol panelinizde “sayfa ekle” veya “sayfa olu\u015ftur” se\u00e7ene\u011finiz vard\u0131r.<\/p>\n

      \"facebook<\/a><\/p>\n

      Mevcut bir sayfay\u0131 ba\u011flamak i\u00e7in “sayfa ekle” ye t\u0131klay\u0131n ve sayfa ad\u0131n\u0131 veya URL’i girin. Sayfan\u0131n y\u00f6neticisi sizseniz otomatik olarak ba\u011flanacakt\u0131r. Y\u00f6netti\u011finiz sayfalar\u0131 ba\u011flad\u0131ktan sonra t\u00fcm g\u00f6nderileriniz ile ilgili performans \u00f6l\u00e7\u00fcmlerini tek bir yerden takip edebilirsiniz. T\u0131klama say\u0131s\u0131, eri\u015fim gibi \u00f6l\u00e7\u00fcmler elde edersiniz.<\/p>\n

      \"\"<\/a><\/p>\n

       <\/p>\n

      Reklam Hesab\u0131 Nas\u0131l Ba\u011flan\u0131r?<\/h3>\n

      Facebook Business Manager’\u0131 kullanarak reklam yay\u0131nlamak i\u00e7in y\u00f6netti\u011finiz reklam hesab\u0131n\u0131 da ba\u011flaman\u0131z gerekir.Sahibi oldu\u011funuz ve y\u00f6neticisi oldu\u011funuz bir reklam hesab\u0131n\u0131 otomatik olarak ba\u011flayabilirsiniz. Mevcut reklam hesab\u0131n\u0131z\u0131 ba\u011flamak i\u00e7in “Reklam Hesab\u0131 Ekle”yi t\u0131klay\u0131n ve ard\u0131ndan hesap kimli\u011finizi girin. Hen\u00fcz bir hesab\u0131n\u0131z yoksa, yeni bir reklam hesab\u0131 olu\u015fturma se\u00e7ene\u011finiz de bulunmaktad\u0131r.<\/p>\n

      Nas\u0131l Kullan\u0131c\u0131 Eklerim?<\/h3>\n

      Hem i\u015fletmeler hem de ajanslar i\u00e7in en \u00f6nemli ad\u0131mlardan biri, Business Manager hesab\u0131n\u0131za ki\u015fileri nas\u0131l ekleyece\u011finizi \u00f6\u011frenmektir. \u0130\u015fletme Ayarlar\u0131n\u0131zda, “Ki\u015filer”in alt\u0131nda “Ekle”yi t\u0131klay\u0131n. Eri\u015fimi payla\u015fmak istedi\u011finiz ki\u015filerin e-posta adreslerini girin. Ayr\u0131ca, y\u00f6netici eri\u015fimi vermek veya onlar\u0131 \u00e7al\u0131\u015fan eri\u015fimiyle s\u0131n\u0131rlamak isteyip istemedi\u011finize g\u00f6re bir i\u015f rol\u00fc atama se\u00e7ene\u011finiz de olacakt\u0131r.<\/p>\n

      \"facebook-business-manager\"<\/a><\/p>\n

      \u0130lginizi \u00e7ekebilir: Sosyal Medya Reklamlar\u0131 \u0130le G\u00fcc\u00fcn\u00fcz\u00fc Artt\u0131r\u0131n!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      Dijital pazarlama y\u00f6ntemleriniz aras\u0131nda Facebook reklamlar\u0131 varsa veya kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z bu yaz\u0131m\u0131z tam size g\u00f6re! Sizler i\u00e7in faydal\u0131 ve a\u00e7\u0131klay\u0131c\u0131 bir anlat\u0131mla, Facebook Business Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r? bu yaz\u0131m\u0131zda \u00f6\u011frenecek ve i\u015fletmenizde fayda sa\u011flamak i\u00e7in kullanabileceksiniz. Facebook Business…<\/p>\n","protected":false},"author":218,"featured_media":50282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,66,60,34,62],"tags":[],"class_list":["post-50280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-internet-reklamciligi","category-pazarlama","category-reklam-yonetimi","category-sosyal-medya"],"yoast_head":"\nFacebook Business Manager Nedir ve Nas\u0131l Kullan\u0131l\u0131r? - Earnado<\/title>\n<meta name=\"description\" content=\"Facebook Business Manager Nedir? Nas\u0131l Kullan\u0131l\u0131r? Avantajlar\u0131 Nelerdir? Bu yaz\u0131m\u0131zda sizin i\u00e7in anlatt\u0131k. 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