{"id":51177,"date":"2021-11-29T16:37:31","date_gmt":"2021-11-29T13:37:31","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=51177"},"modified":"2023-01-05T17:14:05","modified_gmt":"2023-01-05T14:14:05","slug":"dijital-itibar-yonetimi-nedir-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/dijital-itibar-yonetimi-nedir-nasil-yapilir\/","title":{"rendered":"Dijital \u0130tibar Y\u00f6netimi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"<p>\u0130nternet ortam\u0131nda ge\u00e7irilen s\u00fcre g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. B\u00f6ylesine etkile\u015fimli bir ortamda markalar\u0131n da dijital itibar\u0131n\u0131 korumaya y\u00f6nelik \u00e7al\u0131\u015fmalar yapmalar\u0131 zorunlu hale geliyor. Peki nedir bu dijital itibar y\u00f6netimi? <strong>Dijital itibar y\u00f6netimi<\/strong>, markalar\u0131n dijital d\u00fcnyadaki imaj\u0131n\u0131, hakk\u0131ndaki alg\u0131y\u0131 y\u00f6netmesidir. Marka internette arand\u0131\u011f\u0131nda \u00e7\u0131kan foto\u011fraflar, haberler, yorumlar vb. dijital itibar y\u00f6netiminin konusunu olu\u015fturur ve t\u00fcm bunlar\u0131 takip edip denetleme, y\u00f6netme i\u015flemi de dijital itibar y\u00f6netimi olarak adland\u0131r\u0131l\u0131r.<\/p>\n<p>Bir \u00fcr\u00fcn ya da hizmet alaca\u011f\u0131m\u0131zda e\u011fer tan\u0131d\u0131\u011f\u0131m\u0131z biri taraf\u0131ndan tavsiye edilmediyse ya da bildi\u011fimiz bir yer, \u00fcr\u00fcn vs. de\u011filse ilk olarak internet \u00fczerinden yorumlar\u0131 okuruz. En kolay ula\u015f\u0131labilir \u015fekilde fikir edinebilece\u011fimiz, bir\u00e7ok farkl\u0131 fikri bir arada bulabilece\u011fimiz en g\u00fcvenilir kaynak internettir. Burada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yorumlar bizim tercihimizi b\u00fcy\u00fck oranda etkiler. \u00dcr\u00fcn\u00fc kulland\u0131ktan ya da hizmeti deneyimledikten sonra biz de bu yorumlara bir yenisi ekleyebiliriz. \u0130statistiklere g\u00f6re de kullan\u0131c\u0131lar\u0131n %62\u2019si bir markan\u0131n \u00fcr\u00fcn\u00fc ya da hizmeti hakk\u0131nda okudu\u011fu olumsuz yorum sonucunda fikrini de\u011fi\u015ftiriyor. Bu istatistiklere ve \u00f6rneklere bakt\u0131\u011f\u0131m\u0131zda bir marka i\u00e7in dijital itibar y\u00f6netiminin ne kadar \u00f6nemli oldu\u011funu anlayabiliriz.<\/p>\n<h2>Dijital \u0130tibar Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n<p>\u0130nternet \u00fczerinde her marka hakk\u0131nda olumlu ya da olumsuz bir\u00e7ok yorum, foto\u011fraf, haber olabilece\u011finden bahsettik. Bunlar <strong>online itibar\u0131<\/strong> etkileyen dijital fakt\u00f6rlerdir. Bu dijital fakt\u00f6rler markaya kazan\u00e7 sa\u011flayabildi\u011fi, itibar\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 gibi markay\u0131 hem maddi hem de manevi y\u00f6nden olumsuz da etkileyebilir. Markan\u0131z ile ilgili olumlu i\u00e7erikleri \u00f6ne \u00e7\u0131kar\u0131p online itibar\u0131n\u0131za katk\u0131 sa\u011flayabilirsiniz. Olumsuz i\u00e7erikleri ise <strong>do\u011fru itibar y\u00f6netimi taktikleri<\/strong> ile ortadan kald\u0131rabilirsiniz. Bu i\u015f ile ilgilenen dijital ajanslar ile \u00e7al\u0131\u015fabilir ya da kendiniz bu s\u00fcreci y\u00fcr\u00fctebilirsiniz. Peki dijital itibar y\u00f6netimini nas\u0131l yapabilirsiniz inceleyelim.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-51181\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/seo-sem_700x300.jpg\" alt=\"SEO SEM\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/seo-sem_700x300.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/seo-sem_700x300-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/seo-sem_700x300-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul>\n<li>SEO ve SEM \u00e7al\u0131\u015fmalar\u0131 yap\u0131n!<\/li>\n<\/ul>\n<p>M\u00fc\u015fteriler ya da potansiyel m\u00fc\u015fteriler marka ile ilgili bilgi sahibi olmak istediklerinde internetten arama yap\u0131yorlar. Bu aramalar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funu da arama motorlar\u0131 \u00fczerinden yap\u0131yorlar.<\/p>\n<p>Kullan\u0131c\u0131lar arama sonu\u00e7lar\u0131na bakt\u0131klar\u0131nda marka ile ilgili olumsuz yorum, foto\u011fraf, haber vs. ile kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda marka ile ilgili olumsuz bir izlenime kap\u0131l\u0131p \u00fcr\u00fcn ya da hizmeti almaktan vazge\u00e7ebilirler. <a href=\"https:\/\/earnado.com\/tr\/neden-seo-yapilir-10-adimda-anlatim\/\"><strong>SEO<\/strong><\/a> ve <a href=\"https:\/\/earnado.com\/tr\/sem-nedir-nasil-yapilir-uzmanindan-oneriler-ve-ornekler\/\"><strong>SEM<\/strong><\/a> \u00e7al\u0131\u015fmalar\u0131 ile markan\u0131z ile ilgili \u00e7\u0131kan arama sonu\u00e7lar\u0131n\u0131 kontrol alt\u0131na al\u0131p olumsuz yorumlar\u0131n kald\u0131r\u0131lmas\u0131n\u0131 ya da daha az g\u00f6r\u00fcn\u00fcr olmas\u0131 sa\u011flayabilir, olumlu yorumlar\u0131 ise \u00f6ne \u00e7\u0131karabilirsiniz.<\/p>\n<ul>\n<li>Web sitenizdeki i\u00e7erikleri g\u00fc\u00e7lendirin!<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-51183 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/3918929_700x300-1.jpg\" alt=\"WEBS\u0130TE\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/3918929_700x300-1.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/3918929_700x300-1-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/3918929_700x300-1-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Web siteniz <strong>marka imaj\u0131n\u0131z\u0131<\/strong> \u00e7izmeniz, m\u00fc\u015fterilere ilk a\u011f\u0131zdan istediklerinizi iletebilmeniz a\u00e7\u0131s\u0131ndan \u00f6nemli bir kanald\u0131r. Burada hedef kitlenize, hedef kitlenizin soraca\u011f\u0131 sorulara y\u00f6nelik i\u00e7erikler \u00fcreterek dijital itibar\u0131n\u0131z\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-51184 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/SOSYAL.jpg\" alt=\"sosyal medya\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/SOSYAL.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/SOSYAL-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/SOSYAL-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<ul>\n<li>Sosyal medyay\u0131 etkin kullan\u0131n!<\/li>\n<\/ul>\n<p>Marka ile ilgili bilgi edinmek istedi\u011fimizde bakt\u0131\u011f\u0131m\u0131z en \u00f6nemli kanallardan biri de sosyal medya kanallar\u0131d\u0131r. Sosyal medya m\u00fc\u015fteriler ya da potansiyel m\u00fc\u015fterilere ula\u015fma a\u00e7\u0131s\u0131ndan en az website kadar \u00f6nemlidir. Burada aktif olarak i\u00e7erik \u00fcreterek, takip\u00e7ileriniz ile ileti\u015fime ge\u00e7erek hakk\u0131n\u0131zdaki negatif alg\u0131lar\u0131 pozitife \u00e7evirebilirsiniz.<\/p>\n<p><strong>Sosyal medya y\u00f6netimi<\/strong> ile ilgili 14 harika fikir i\u00e7in inceleyebilirsiniz: <a href=\"https:\/\/earnado.com\/tr\/sosyal-medya-yonetimi-oneriler\/\">Sosyal medya y\u00f6netim \u00f6nerileri<\/a><\/p>\n<ul>\n<li>Dijital PR \u00e7al\u0131\u015fmalar\u0131 yap\u0131n!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-51185 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/organic-flat-public-relations-illustration_52683-59273_700x300.jpg\" alt=\"dijital pr\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/organic-flat-public-relations-illustration_52683-59273_700x300.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/organic-flat-public-relations-illustration_52683-59273_700x300-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/organic-flat-public-relations-illustration_52683-59273_700x300-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><strong>Dijital PR<\/strong>, dijital ileti\u015fim kanallar\u0131n\u0131 kullanarak yap\u0131lan \u00e7e\u015fitli reklam \u00e7al\u0131\u015fmalar\u0131 yaparak marka hakk\u0131nda duyurmak istediklerinizi duyurman\u0131zd\u0131r. Bu \u00e7al\u0131\u015fmalar\u0131n genel amac\u0131 markan\u0131n pozitif anlamda ak\u0131lda kal\u0131c\u0131l\u0131\u011f\u0131n\u0131 artt\u0131rmakt\u0131r.<\/p>\n<p>Dijital PR nedir ve nas\u0131l yap\u0131l\u0131r daha fazla bilgi edinmek i\u00e7in :\u00a0<a href=\"https:\/\/earnado.com\/tr\/pr-halkla-iliskiler-nedir-nasil-yapilir-ornekleri\/\">https:\/\/earnado.com\/tr\/pr-halkla-iliskiler-nedir-nasil-yapilir-ornekleri\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet ortam\u0131nda ge\u00e7irilen s\u00fcre g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. B\u00f6ylesine etkile\u015fimli bir ortamda markalar\u0131n da dijital itibar\u0131n\u0131 korumaya y\u00f6nelik \u00e7al\u0131\u015fmalar yapmalar\u0131 zorunlu hale geliyor. Peki nedir bu dijital itibar y\u00f6netimi? Dijital itibar y\u00f6netimi, markalar\u0131n dijital d\u00fcnyadaki imaj\u0131n\u0131, hakk\u0131ndaki alg\u0131y\u0131 y\u00f6netmesidir. Marka internette&#8230;<\/p>\n","protected":false},"author":292,"featured_media":51180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,853,60],"tags":[],"class_list":["post-51177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-icerik-pazarlama","category-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital \u0130tibar Y\u00f6netimi Nedir? Nas\u0131l Yap\u0131l\u0131r? - Earnado<\/title>\n<meta name=\"description\" content=\"Dijital itibar y\u00f6netimi nedir, nas\u0131l yap\u0131l\u0131r ile ilgili bu i\u00e7eri\u011fimizde size bilgiler vermeye \u00e7al\u0131\u015ft\u0131k. 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