{"id":51190,"date":"2021-11-30T00:13:34","date_gmt":"2021-11-29T21:13:34","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=51190"},"modified":"2023-01-05T17:13:50","modified_gmt":"2023-01-05T14:13:50","slug":"redbullun-kurulusunun-gercek-hikayesi","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/redbullun-kurulusunun-gercek-hikayesi\/","title":{"rendered":"Red Bull’un Kurulu\u015funun Ger\u00e7ek Hikayesi ve Pazarlama i\u00e7in \u0130lham Alabilece\u011finiz Noktalar"},"content":{"rendered":"

Red Bull, pazarlamay\u0131 en farkl\u0131 kullanan firmalardan biridir. Kuruldu\u011fu g\u00fcnden bu yana bilinen firmalardan \u00e7ok farkl\u0131 pazarlama ve i\u015f geli\u015ftirme hamleleri yapmakta. Biz de b\u00f6ylesine farkl\u0131 ve hayat\u0131m\u0131z\u0131n pek \u00e7ok alan\u0131nda yer alan bu markan\u0131n hikayesini bu i\u00e7eri\u011fimizde aktarmaya \u00e7al\u0131\u015faca\u011f\u0131z. Haz\u0131rsan\u0131z ba\u015flayal\u0131m!<\/span><\/p>\n

Red Bull Nas\u0131l Kuruldu? Kurucular\u0131 Kim?<\/h2>\n

Red Bull markas\u0131 Tayland\u2019da do\u011fmu\u015f oran\u0131n k\u00fclt\u00fcr\u00fc ile ortaya \u00e7\u0131km\u0131\u015f bir markad\u0131r. Chaleo Yoovidhva 1970 y\u0131l\u0131nda Tayland\u2019da y\u00fckseli\u015fe ge\u00e7en enerji i\u00e7ece\u011fi sekt\u00f6r\u00fcne kendi markas\u0131 ile giri\u015f yapm\u0131\u015ft\u0131r. Kendi markas\u0131n\u0131 olu\u015fturmak isteyen Chaleo g\u00fc\u00e7l\u00fc g\u00f6r\u00fcnmek i\u00e7in do\u011fan\u0131n en g\u00fc\u00e7l\u00fc hayvanlar\u0131ndan bo\u011fay\u0131 sembol olarak se\u00e7mi\u015f. Bu simge m\u00fc\u015fteriler taraf\u0131ndan sevilmi\u015f ve enerji i\u00e7ece\u011fini do\u011fru \u015fekilde simgelemi\u015f. Burada Chaleo\u2019nun ba\u015far\u0131l\u0131 bir \u015fekilde uygulad\u0131\u011f\u0131 en iyi stratejilerden biri de b\u00fcy\u00fck \u015fehirler yerine Tayland\u2019\u0131n daha k\u0131rsal b\u00f6lgelerine odaklanmas\u0131 olmu\u015f. Burada kendi pazar\u0131n\u0131 bulan Red Bull daha sonra Tayland\u2019\u0131n pop\u00fcler sporu olan Muay Thai etkinliklere sponsor olarak pazarlama faaliyetlerini geli\u015ftirmi\u015f. Muay Thai 16. y\u00fczy\u0131ldan beri var olan bir spor olmakla birlikte g\u00fcn\u00fcm\u00fczde de kick box gibi pek \u00e7ok yak\u0131n d\u00f6v\u00fc\u015f felsefesine ilham olmu\u015f bir spor dal\u0131 ve Tayland\u2019da \u00e7ok seviliyor.\u00a0<\/span><\/p>\n

\"red-bull-kurucusu-chaleotayland\"<\/p>\n

Red Bull Muay Thai gibi etkinliklere sponsor olarak pop\u00fcler olduktan sonra 1976 y\u0131l\u0131nda yani kurulduktan 6 y\u0131l sonra Tayland\u2019\u0131n en pop\u00fcler enerji i\u00e7ece\u011fi L\u0131povitan-d\u2019nin ard\u0131ndan pazar pay\u0131nda 2. s\u0131raya gelmi\u015f. Bak\u0131n buras\u0131 ger\u00e7ekten \u00e7ok \u00f6nemli \u00e7\u00fcnk\u00fc Red Bull gibi kendi pazar\u0131nda \u015fuan lider olan bir marka bile kuruldu\u011fu ilk 6 y\u0131l Tayland\u2019da bile pazar pay\u0131nda 2.s\u0131rada yer al\u0131yor.<\/span><\/p>\n

1976 y\u0131l\u0131ndan sonra ise Tayland ekonomisinin de h\u0131zl\u0131 b\u00fcy\u00fcmesi ile birlikte Red Bull markas\u0131 h\u0131zla b\u00fcy\u00fcmeye devam etmi\u015f ve Tayland\u2019da enerji i\u00e7ece\u011finin sembol\u00fc olmu\u015f.\u00a0<\/span><\/p>\n

\u00d6neri i\u00e7erik: Marka ileti\u015fimi nas\u0131l yap\u0131lmal\u0131?<\/a><\/p>\n

Red Bull’un Avusturyal\u0131 Kurucusu ve Avrupa B\u00fcy\u00fcmesi<\/h3>\n

\"redbull-kurucusu-dietrich\"<\/p>\n

T\u00fcm bu hikayenin yan\u0131nda Red Bull\u2019un Avusturya\u2019dan geldi\u011fine dair hikayelere de rastl\u0131yoruz. Hatta Red Bull kendi resmi web sitesinde Avusturyal\u0131 Dietrich Mateschitz\u2019in kurucu oldu\u011funu s\u00f6yl\u00fcyor ve ilk pazar\u0131n Avusturya oldu\u011funu anlat\u0131yor. Ger\u00e7ek hikaye ise \u015f\u00f6yle, Dietrich Unilever, Blendax gibi \u00e7ok fazla kurumsal firman\u0131n sat\u0131\u015f alan\u0131nda \u00e7al\u0131\u015fan ve \u00fcniversitede okudu\u011fu pazarlama b\u00f6l\u00fcm\u00fcn\u00fc ancak 10 y\u0131lda bitirebilmi\u015f bir Avusturyal\u0131. 1982 y\u0131l\u0131nda Tayland\u2019a bir i\u015f gezisine gidiyor ve saat fark\u0131ndan dolay\u0131 kendini \u00e7ok fazla yorgun hissediyor ve Tayland\u2019da pop\u00fcler olan enerji i\u00e7eceklerinden birini denemeye karar veriyor Krating Daeng yani \u201cRed Bull\u201d u denemeye karar veriyor. S\u00f6ylentiye g\u00f6re o g\u00fcn 8 tane Red Bull i\u00e7iyor ve \u00e7ok be\u011feniyor. Avusturya\u2019ya giderken yan\u0131na da alarak Avusturya\u2019ya ithal etmeye karar veriyor. 1984\u2019te ise Red Bull\u2019un kurucusu Chaleo\u2019ya 500.000 dolar teklif ederek %49\u2019una ortak oluyor. Bu anla\u015fma ile Dietrich operasyon ve pazarlamay\u0131 ele al\u0131rken \u00fcretimi Tayland taraf\u0131na b\u0131rak\u0131yor. Dietrich \u00fcr\u00fcn\u00fc bat\u0131l\u0131 hale getirerek Avusturya\u2019da pop\u00fcler hale getirmeye ba\u015fl\u0131yor. Tayland\u2019da Red Bull \u00e7al\u0131\u015fanlar\u0131n i\u00e7ti\u011fi bir \u00fcr\u00fcnken Dietrich bu \u00fcr\u00fcn\u00fc bir hayat tarz\u0131 olarak pazarlamaya karar veriyor ve gen\u00e7lere y\u00f6neliyor. Bunun i\u00e7in i\u015fe partilerden ba\u015fl\u0131yor. Gen\u00e7lere ula\u015fmak i\u00e7in okulun en pop\u00fcler gen\u00e7lerine Mini Cooper ve Volkswagen Beetles vererek onlar\u0131 birer \u201cmarka temsilcisi\u201d haline getiriyor. Bu \u00f6\u011frenciler b\u00fcy\u00fck partiler d\u00fczenleyerek markan\u0131n yay\u0131lmas\u0131nda \u00f6nemli rol oynuyorlar. Tabi pek \u00e7ok i\u00e7kinin Red Bull ile kar\u0131\u015ft\u0131r\u0131larak kokteyl olu\u015fturulmas\u0131 da Red Bull\u2019un b\u00fcy\u00fcmesini sa\u011fl\u0131yor o d\u00f6nemde. 1987 y\u0131l\u0131nda y\u0131lda 1 milyondan fazla sat\u0131lan Red Bull daha sonra H\u0131rvatistan, Slovakya, Almanya ve \u0130ngiltere\u2019ye a\u00e7\u0131lm\u0131\u015f.<\/span><\/p>\n

\u00d6neri i\u00e7erik: Marka stratejisi nas\u0131l olu\u015fturulur?<\/a><\/p>\n

Red Bull Pazarlama Stratejisi<\/h3>\n

Ekstrem sporlar\u0131n pop\u00fclerle\u015fmesi ile birlikte b\u00fcy\u00fcyen ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 buraya y\u00f6nelten Red Bull bu sporlara sponsor olmu\u015f ve para\u015f\u00fctle atlama, s\u00f6rf gibi pek \u00e7ok sporla an\u0131l\u0131r duruma gelmi\u015f. Profesyonel pilot lisans\u0131 bulunan Dietrich \u201cRed Bull kanatland\u0131r\u0131r\u201d slogan\u0131 ile ak\u0131llarda yer edinen marka, u\u00e7u\u015f g\u00fcn\u00fc etkinlikleri d\u00fczenleyerek bu e\u011flenceli organizasyonu d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda halen daha d\u00fczenlemektedir. Etkinliklerin ve ekstrem sporlar\u0131n devaml\u0131 olarak sponsoru olan marka\u00a0 kar\u0131n\u0131n %84\u2019\u00fcn\u00fc pazarlamaya harcamaktad\u0131r. 2011 y\u0131l\u0131ndaki verilere g\u00f6re y\u0131lda sadece pazarlama i\u00e7in 2.1 milyar dolar harcayan Red Bull d\u00fcnyan\u0131n her yerinde ekstrem sporlara yat\u0131r\u0131m yapmaktad\u0131r. Ayn\u0131 zamanda Formula 1\u2019de 2 b\u00fcy\u00fck tak\u0131m ile yer alan marka Red Bull Racing ile Formula 1\u2019de \u015fampiyonluklar ya\u015fam\u0131\u015f ve sat\u0131n ald\u0131\u011f\u0131 2 futbol kul\u00fcb\u00fc ile de \u015fampiyonlar liginde m\u00fccadele etmektedir.\u00a0 Red Bull firmas\u0131 \u00e7ok fazla rakibi olmas\u0131na ra\u011fmen enerji i\u00e7ece\u011fi sekt\u00f6r\u00fcnde t\u00fcm d\u00fcnyada %43 pazar pay\u0131na sahiptir ve d\u00fcnyan\u0131n pek \u00e7ok yerinde b\u00fcy\u00fcmeye devam etmektedir.<\/span><\/p>\n

\"redbull-etkinlikleri\"<\/p>\n

Red Bull Markas\u0131ndan Neler \u00d6\u011frenebiliriz?<\/h3>\n

Red Bull markas\u0131ndan \u00f6\u011frenebilece\u011fimiz ve kendi i\u015fimize uygulayaca\u011f\u0131m\u0131z \u00e7ok fazla nokta var. Bunlar\u0131n en ba\u015f\u0131nda bence pazarlama kanallar\u0131 ve stratejisi ile marka alg\u0131s\u0131n\u0131 nas\u0131l iyi y\u00f6nettikleri ve konumland\u0131rmay\u0131 nas\u0131l yapt\u0131klar\u0131 yat\u0131yor. Red Bull enerji i\u00e7ece\u011fi oldu\u011fu i\u00e7in enerjiyi adrenalini baz alacak \u015fekilde hayat\u0131n her alan\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz enerji ve adrenalin konulu alanlarda g\u00f6r\u00fcnmeye karar vermi\u015f ve t\u00fcm etkinliklere, sporlara sponsor olarak bunu yans\u0131tm\u0131\u015f. Siz de kendi i\u015finiz i\u00e7in bir odak noktas\u0131 bir konumland\u0131rma bularak o konumland\u0131rman\u0131n oldu\u011fu her yerde olmaya \u00e7al\u0131\u015fabilirsiniz. Red Bull\u2019un hikayesinden \u00f6\u011frenebilece\u011fimiz ba\u015fka bir \u015fey de yurt d\u0131\u015f\u0131na a\u00e7\u0131lmak i\u00e7in do\u011fru ortakl\u0131klar kurmak ve markan\u0131n yeniden in\u015fa edilmesi olabilir. Tayland\u2019da kurulan bu marka e\u011fer Dietrich olmasayd\u0131 bug\u00fcn hala Tayland\u2019da kalabilirdi. O y\u00fczden iyi partnerler bularak i\u015fi geni\u015fletmek \u00f6nemli. Pazarlama ad\u0131na Red Bull\u2019dan \u00f6\u011frenece\u011fimiz bir di\u011fer \u00f6\u011fe ise marka el\u00e7isi kavram\u0131 olabilir. Do\u011fru kanaat \u00f6nderleri ile marka el\u00e7ileri yaratan firma markay\u0131 bu el\u00e7iler ile b\u00fcy\u00fctm\u00fc\u015f. Siz de bu hikayeden \u00f6\u011frenerek kendi firman\u0131z i\u00e7in bu marka el\u00e7ilerini nas\u0131l kullanabilece\u011finizi d\u00fc\u015f\u00fcnebilirsiniz.\u00a0<\/span><\/p>\n

Earnado olarak markalar\u0131n hikayelerini anlatarak size ilham olmaya \u00e7al\u0131\u015f\u0131yoruz. Bu i\u00e7eri\u011fimizde size Red Bull\u2019un hikayesini anlatmaya \u00e7al\u0131\u015ft\u0131k. Siz de dijital pazarlama ile i\u015finizi geli\u015ftirmek, SEO, sosyal medya ve reklam y\u00f6netimi ile i\u015finizi hayal etti\u011finiz noktalara ta\u015f\u0131mak ve ba\u015far\u0131 yolculu\u011funuzda \u00f6nemli ad\u0131mlar atmak istiyorsan\u0131z bizimle diledi\u011finiz an ileti\u015fime ge\u00e7ebilirsiniz. \u015eimdilik g\u00f6r\u00fc\u015fme \u00fczere, ba\u015far\u0131lar,<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Red Bull, pazarlamay\u0131 en farkl\u0131 kullanan firmalardan biridir. Kuruldu\u011fu g\u00fcnden bu yana bilinen firmalardan \u00e7ok farkl\u0131 pazarlama ve i\u015f geli\u015ftirme hamleleri yapmakta. Biz de b\u00f6ylesine farkl\u0131 ve hayat\u0131m\u0131z\u0131n pek \u00e7ok alan\u0131nda yer alan bu markan\u0131n hikayesini bu i\u00e7eri\u011fimizde aktarmaya \u00e7al\u0131\u015faca\u011f\u0131z….<\/p>\n","protected":false},"author":320,"featured_media":51197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,1265],"tags":[],"class_list":["post-51190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisimcilik","category-marka-hikayeleri"],"yoast_head":"\nRed Bull'un Kurulu\u015funun Ger\u00e7ek Hikayesi ve Pazarlama i\u00e7in \u0130lham Alabilece\u011finiz Noktalar - Earnado<\/title>\n<meta name=\"description\" content=\"Red Bull nas\u0131l kuruldu, kurucular\u0131 kim, nas\u0131l b\u00fcy\u00fcd\u00fc ve pazarlama stratejisinden \u00f6\u011frenebilece\u011fimiz \u015feyleri bu i\u00e7erikte sizler i\u00e7in derledik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/redbullun-kurulusunun-gercek-hikayesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull'un Kurulu\u015funun Ger\u00e7ek Hikayesi ve Pazarlama i\u00e7in \u0130lham Alabilece\u011finiz Noktalar - 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