{"id":51994,"date":"2021-12-25T12:42:44","date_gmt":"2021-12-25T09:42:44","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=51994"},"modified":"2023-01-05T17:11:20","modified_gmt":"2023-01-05T14:11:20","slug":"yeni-bir-urun-hizmet-yeni-bir-marka-yarattiginizda-oneriler","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/yeni-bir-urun-hizmet-yeni-bir-marka-yarattiginizda-oneriler\/","title":{"rendered":"Yeni Bir \u00dcr\u00fcn\/Hizmet \u00c7\u0131kard\u0131\u011f\u0131n\u0131zda Yeni Bir Marka Yaratt\u0131\u011f\u0131n\u0131zda Neler Yapman\u0131z Gerekir? Pazarlama \u00d6nerileri"},"content":{"rendered":"

Yeni bir marka yaratmak istedi\u011finizde sekt\u00f6re yeni bir \u00fcr\u00fcn veya marka kazand\u0131rmak istedi\u011finizde yapman\u0131z gereken aksiyonlar\u0131 bu i\u00e7eri\u011fimizde listeleyece\u011fiz haz\u0131rsan\u0131z ba\u015flayal\u0131m.<\/p>\n

Kimlere Hitap Ediyorsunuz?<\/h3>\n

Yapmak istedi\u011finiz giri\u015fim kimlere hitap ediyor, l\u00fcks bir segment mi yoksa daha halk\u0131n i\u00e7inden bir \u00fcr\u00fcn\/hizmet \u00e7\u0131kart\u0131yorsunuz. Hedef kitlenizi sizi kimlerin tercih edebilece\u011fini \u00f6ncelikle listelemelisiniz.<\/p>\n

Rehber i\u00e7erik: Hedef kitle nas\u0131l olu\u015fturulur?<\/a><\/p>\n

Hangi Problemi \u00c7\u00f6z\u00fcyorsunuz?<\/h3>\n

Bir \u00fcr\u00fcn veya hizmet ortaya koydu\u011funuzda bir problemi \u00e7\u00f6z\u00fcyor olman\u0131z gerekiyor. \u00d6rne\u011fin insanlar\u0131n markete gitme gelme s\u0131ras\u0131nda harcayaca\u011f\u0131 zaman\u0131 azaltan Getir, kolayca arad\u0131klar\u0131 \u015feyi bulmalar\u0131n\u0131 sa\u011flayan Sahibinden, kitlelerin problemlerini \u00e7\u00f6zen giri\u015fimlere \u00f6rnektir.<\/p>\n

\u0130lginizi \u00e7ekebilir: Konumland\u0131rma nas\u0131l yap\u0131l\u0131r?<\/a><\/p>\n

Rakiplerden Fark\u0131n\u0131z Ne?<\/h3>\n

Rakiplere g\u00f6re sekt\u00f6rde size ikame olacak yerinize tercih edilecek \u00fcr\u00fcnlerden ne kadar farkl\u0131s\u0131n\u0131z? M\u00fc\u015fterileriniz sizi neden tercih ediyorlar? De\u011fer \u00f6neriniz, m\u00fc\u015fterilerinizi sundu\u011funuz de\u011fer ne? Bu sorulara yan\u0131t vererek pazarda bulundu\u011funuz konumu belirlemelisiniz.<\/p>\n

\u00d6neri i\u00e7erik: Swot analizi<\/a><\/p>\n

Hedefleriniz Neler?<\/h3>\n

Hedefler pazarlama i\u00e7in yap\u0131lacaklar\u0131 belirler. Hedeflerinizin neler oldu\u011funu iyi bir \u015fekilde belirleyebilirseniz hangi aksiyonlar ile oralara ula\u015fabilece\u011finizi de belirleyebilirsiniz. \u00d6rne\u011fin pazarda lider olmak m\u0131 yoksa yurt d\u0131\u015f\u0131 pazarlar\u0131na m\u0131 a\u00e7\u0131lmak istiyorsunuz? Avrupa m\u0131 daha iyi bir pazar yoksa Ortado\u011fu mu? T\u00fcm bunlar\u0131 \u00f6ncelikle belirlemeli pazarlama kurgunuzu bu \u015fekilde dizayn etmelisiniz.<\/p>\n

Giri\u015fimcilere Pazarlama \u00d6nerileri<\/h2>\n

E\u011fer yeni bir giri\u015fim ortaya koymaya \u00e7al\u0131\u015f\u0131yorsan\u0131z ve hen\u00fcz daha yolun ba\u015f\u0131nda oldu\u011funuz i\u00e7in \u00e7ok b\u00fcy\u00fck b\u00fct\u00e7eleriniz yoksa ve yukar\u0131daki alt ba\u015fl\u0131klardaki sorulara tam olarak yan\u0131t verebiliyorsan\u0131z a\u015fa\u011f\u0131da yazaca\u011f\u0131m\u0131z size faydal\u0131 olacak \u00f6nerilerimizi inceleyebilirsiniz.<\/p>\n

Markala\u015fma \u00c7al\u0131\u015fmalar\u0131<\/h3>\n

Markala\u015fma \u00e7al\u0131\u015fmalar\u0131 ba\u015flang\u0131\u00e7ta yapman\u0131z gereken \u00e7al\u0131\u015fmalar aras\u0131nda yer almaktad\u0131r. \u0130\u015finize ait paketler varsa buna logolar\u0131n\u0131z\u0131 renklerini yans\u0131tmal\u0131 ayn\u0131 zamanda web sitenizde sosyal medyan\u0131zda ayn\u0131 renkler ayn\u0131 fontlar ve benzer tasar\u0131m dili ile m\u00fc\u015fterilerinize hitap etmelisiniz.<\/p>\n

Faydal\u0131 \u0130\u00e7erik Stratejisi<\/h3>\n

Kitlenizi ne kadar iyi bilgilendirirseniz o kadar ba\u015far\u0131l\u0131 olur sekt\u00f6r\u00fcn\u00fczde o kadar lider olabilirsiniz. Yeni internet d\u00f6neminde en \u00e7ok bilgi verenler sekt\u00f6r liderleri olacaklar. Siz de kendi i\u015finiz ile ilgili nas\u0131l faydal\u0131 i\u00e7erikler olu\u015fturabilir nas\u0131l insanlar\u0131n merak ettikleri sorular\u0131 cevap verebilirsiniz, bunun \u00fczerine \u00e7al\u0131\u015fman\u0131z gerekiyor. Bunu yaparken Instagram gibi mecralarda bilgi verici i\u00e7erikler olu\u015fturabilir, Youtube kanal\u0131nda bilgi vererek video i\u00e7erikler \u00fcretebilirsiniz.<\/p>\n

Do\u011fru Kampanyalar-Reklamlar \u00dcreterek D\u00f6n\u00fc\u015f\u00fcm Sa\u011flama<\/h3>\n

Dijital pazarlama kanallar\u0131 ile hedef kitlelerinize ula\u015fmak i\u00e7in elbette ki reklamlar\u0131 kullanabilirsiniz. Google reklamlar\u0131, Instagram reklamlar\u0131<\/a> ve daha pek \u00e7ok \u00f6nemli kanal arac\u0131l\u0131\u011f\u0131 ile hedef kitlenize kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ve hizmetinizi anlatabilirsiniz. Ama bunlar\u0131 yaparken elbette ki rakiplerden fark\u0131n\u0131z\u0131 neden bu i\u015fi sizinle yapmalar\u0131 gerekti\u011fini \u00e7ok iyi bir \u015fekilde ifade etmeniz gerekiyor. Ger\u00e7ek g\u00f6rseller kullanarak net bir mesajla reklam\u0131n\u0131z\u0131 vermeli ve ard\u0131ndan web sitenizde iyi bir \u015fekilde \u00fcr\u00fcn\u00fcn\u00fcz\u00fc, hizmetinizi anlatarak sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmelisiniz.<\/p>\n

Sosyal Kan\u0131t Kullanma<\/h3>\n

\"sosyalkanitgorseli\"<\/p>\n

Sosyal kan\u0131t yani m\u00fc\u015fterilerin g\u00f6r\u00fc\u015flerini, insanlar\u0131n \u00fcr\u00fcn ve hizmetinizi ald\u0131\u011f\u0131ndaki d\u00fc\u015f\u00fcncelerini web sitenizde, Instagram hesaplar\u0131n\u0131zda yans\u0131tmal\u0131s\u0131n\u0131z. Bunu yapt\u0131\u011f\u0131n\u0131zda daha fazla g\u00fcven elde edecek bolca g\u00f6r\u00fc\u015f toplayarak yeni gelen m\u00fc\u015fterileriniz i\u00e7in g\u00fcven duygusu yaratabileceksiniz. O nedenle bol bol sosyal kan\u0131t toplamal\u0131 ve bunlar\u0131 dijitalin her mecras\u0131nda payla\u015farak kullan\u0131c\u0131lar\u0131n\u0131za anlatmal\u0131s\u0131n\u0131z.<\/p>\n

M\u00fc\u015fterilerinizin Arad\u0131\u011f\u0131 Kelimeler (SEO)<\/h3>\n

Google gibi arama motorlar\u0131nda m\u00fc\u015fterilerinizin arad\u0131\u011f\u0131 anahtar kelimelerde \u00e7\u0131kmak i\u00e7in SEO \u00e7al\u0131\u015fmas\u0131 yapmal\u0131s\u0131n\u0131z. SEO \u00e7al\u0131\u015fmas\u0131 organik sonu\u00e7larda web sitenizin \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131n\u0131 sa\u011flar. SEO faaliyetleri i\u00e7erisinde sitenize i\u00e7erik \u00fcretmeli, potansiyel m\u00fc\u015fterilerinizin arad\u0131\u011f\u0131 kelimelerde yeni sayfalar olu\u015fturmal\u0131 bu sayfalar\u0131 etkili hale getirmek i\u00e7in insanlara faydal\u0131 olacak video i\u00e7erikler ve bilgiler girmelisiniz.<\/p>\n

Bu i\u00e7eri\u011fimizde size yeni bir marka yaratt\u0131\u011f\u0131n\u0131zda neler yapman\u0131z gerekti\u011fi ile ilgili bilgiler vermeye \u00e7al\u0131\u015ft\u0131k. Umar\u0131z sizler i\u00e7in faydal\u0131 olmu\u015ftur. Siz de kendi markan\u0131z, giri\u015fiminiz ile ilgili bize soru sorabilir, Earnado ile diledi\u011finiz an ileti\u015fime ge\u00e7erek, SEO, sosyal medya ve reklam y\u00f6netimi ile ilgili bilgi alarak i\u015finizi b\u00fcy\u00fctebilirsiniz.<\/p>\n

\u00d6neri i\u00e7erik: Melek yat\u0131r\u0131m sunumu nas\u0131l yap\u0131l\u0131r?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni bir marka yaratmak istedi\u011finizde sekt\u00f6re yeni bir \u00fcr\u00fcn veya marka kazand\u0131rmak istedi\u011finizde yapman\u0131z gereken aksiyonlar\u0131 bu i\u00e7eri\u011fimizde listeleyece\u011fiz haz\u0131rsan\u0131z ba\u015flayal\u0131m. Kimlere Hitap Ediyorsunuz? Yapmak istedi\u011finiz giri\u015fim kimlere hitap ediyor, l\u00fcks bir segment mi yoksa daha halk\u0131n i\u00e7inden bir \u00fcr\u00fcn\/hizmet…<\/p>\n","protected":false},"author":320,"featured_media":52001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,102],"tags":[],"class_list":["post-51994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-girisimcilik"],"yoast_head":"\nYeni Bir \u00dcr\u00fcn\/Hizmet \u00c7\u0131kard\u0131\u011f\u0131n\u0131zda Yeni Bir Marka Yaratt\u0131\u011f\u0131n\u0131zda Neler Yapman\u0131z Gerekir? 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