![\"nutellahikayesi\"](\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/nutellahikayesi.jpg\")
<\/p>\nBazen zorluklar, krizler, sava\u015flar f\u0131rsatlar bar\u0131nd\u0131r\u0131r. 2. D\u00fcnya Sava\u015f\u0131 ve di\u011fer pek \u00e7ok b\u00fcy\u00fck sava\u015f da f\u0131rsatlar\u0131n oldu\u011fu pek \u00e7ok kap\u0131y\u0131 markalar i\u00e7in aralad\u0131. Bu i\u00e7eri\u011fimizde 2. D\u00fcnya Sava\u015f\u0131’nda b\u00fcy\u00fcyen ve geli\u015fen markalar\u0131 size anlataca\u011f\u0131z. Haz\u0131rsan\u0131z ba\u015flayal\u0131m.<\/p>\n
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Nutella b\u00fcy\u00fcmesini ve \u00fcr\u00fcn\u00fcn bu hale gelmesini Napolyon Bonapart’a bor\u00e7lu. Napolyon Avrupa’ya sava\u015f a\u00e7t\u0131\u011f\u0131nda ciddi bir ticari kriz meydana gelmi\u015f ve \u0130talya’da kakao k\u0131tl\u0131\u011f\u0131 ba\u015flam\u0131\u015f. Bu durumdan dolay\u0131 kakaoyu verimli kullanmak isteyen ustalar f\u0131nd\u0131klar\u0131 k\u00fc\u00e7\u00fclterek kakaoya eklemeye karar vermi\u015fler. Bunun sonucunda Gianduia isimli bir ezme icat edildi. Sava\u015f s\u0131ras\u0131nda bu ezme olduk\u00e7a pop\u00fcler konuma gelmi\u015f. Gianduia ezmesinin pop\u00fcler olmas\u0131ndan y\u0131llar sonra 2. d\u00fcnya sava\u015f\u0131 s\u0131ras\u0131na Mussolini kakao ithalat\u0131na s\u0131n\u0131rlama getirince yine kakao k\u0131tl\u0131\u011f\u0131 ya\u015fanm\u0131\u015f.\u00a0 Bunun \u00fczerine de \u0130talyan Ferrero m\u00fcmk\u00fcn olacak en az \u015fekilde kakao kullanarak f\u0131nd\u0131k ve \u015feker ile bir tatl\u0131 \u00fcretmeye karar vermi\u015f. Ortaya \u00e7\u0131kan yeni \u00fcr\u00fcn bildi\u011fimiz Nutella’n\u0131n sert bir versiyonuymu\u015f. Bunun \u00fczerine s\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamaya \u00e7al\u0131\u015fan Ferrero “supercrema” isimli bir \u00fcr\u00fcn\u00fc ortaya \u00e7\u0131kartarak daha uygun fiyatl\u0131 ve \u0130talyanlar\u0131n sevece\u011fi bir besin kayna\u011f\u0131 olu\u015fturmay\u0131 ba\u015farm\u0131\u015f. Y\u0131llar sonra da Nutella ismini alm\u0131\u015f. Napolyon ve Mussolini kakao k\u0131tl\u0131\u011f\u0131 yarat\u0131rken bu harika \u00fcr\u00fcn\u00fcn \u00e7\u0131kmas\u0131na \u00f6n ayak olmu\u015f. Krizi d\u00fcnya \u00e7ikolata devi olarak f\u0131rsata \u00e7eviren Ferrero’dan \u00f6\u011frenece\u011fimiz \u00e7ok \u015fey var.<\/p>\n
\u0130lginizi \u00c7ekebilir: Pepsi Sovyet Pazar\u0131nda Nas\u0131l B\u00fcy\u00fcd\u00fc?<\/a><\/p>\n Nutella gibi sava\u015f s\u0131ras\u0131nda b\u00fcy\u00fcyen ve geli\u015fen bir ba\u015fka marka da BMW. BMW’nin b\u00fcy\u00fcmesi ve geli\u015fmesinde d\u00fcnya sava\u015flar\u0131n\u0131n \u00e7ok b\u00fcy\u00fck bir pay\u0131 var. E\u011fer d\u00fcnya sava\u015flar\u0131 olmasayd\u0131 belki de bu otomotiv devi marka bu denli b\u00fcy\u00fck olmayacakt\u0131. BMW Almanya M\u00fcnih’te u\u00e7ak motoru yapmak i\u00e7in kurulmu\u015f bir \u015firkettir. Logosunda yer alan mavi g\u00f6ky\u00fcz\u00fcn\u00fc beyaz da u\u00e7ak pervanesini temsil eder. D\u00fcnya sava\u015f\u0131n\u0131 kaybeden Almanya i\u00e7in u\u00e7ak motorlar\u0131 \u00fcreten marka sava\u015f\u0131n kaybedilmesi ile u\u00e7ak motoru \u00fcretiminin yasakland\u0131\u011f\u0131 bir s\u00f6zle\u015fme ile kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015f. B\u00f6ylece art\u0131k u\u00e7ak motoru \u00fcretemez. Bu nedenle trakt\u00f6r ve motosiklet \u00fcretmeye ba\u015flar ve otomotiv sekt\u00f6r\u00fcne giri\u015f yapar. Yar\u0131\u015flara kat\u0131larak pop\u00fcler olan marka sportif ve k\u00fc\u00e7\u00fck ara\u00e7lar \u00fcreterek otomotiv pazar\u0131nda s\u00f6z sahibi olmaya ba\u015flam\u0131\u015f ve b\u00fcy\u00fcyerek geli\u015fmi\u015f. BMW’nin b\u00fcy\u00fcmesinde sava\u015f sonras\u0131 kriz ya\u015fayan Almanya’da rakiplerine g\u00f6re daha uygun fiyatl\u0131 olmas\u0131 da \u00f6nemli rol oynam\u0131\u015f ve pazarda yer edinmesini kolayla\u015ft\u0131rm\u0131\u015f. Yine bir krizden \u00e7\u0131karak d\u00fcnya devi olan firman\u0131n hikayesi her zaman \u00e7\u0131k\u0131\u015f yollar\u0131 arayan giri\u015fimcilere ilham olabilir umar\u0131m.<\/p>\n \u0130lginizi \u00c7ekebilir: Red Bull’un Kurulu\u015f Hikayesi<\/a><\/p>\n BMW ve Nutella gibi Fanta markas\u0131 da 2. d\u00fcnya sava\u015f\u0131nda b\u00fcy\u00fcyen ve geli\u015fen bir markad\u0131r. Coca Cola markas\u0131 Avrupa’da b\u00fcy\u00fcmek isterken Almanya pazar\u0131na girmekte zorlanm\u0131\u015f ve pek \u00e7ok ambargo ve zorlukla kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015f. Amerika merkezli bir marka oldu\u011fu i\u00e7in hem Almanya devleti hem de Almanya halk\u0131 markay\u0131 benimsememi\u015fler. Coca Cola markas\u0131 da zekice bir hamle yaparak Almanca hayal d\u00fcnyas\u0131 anlam\u0131na gelen “fantastian” kelimesinden esinlenerek “Fanta” isimli yeni bir i\u00e7ecek meydana getirerek pazara giri\u015f yapm\u0131\u015f. 2. d\u00fcnya sava\u015f\u0131 sonras\u0131nda da \u0130talya’da var olarak b\u00fcy\u00fcyen marka g\u00fcn\u00fcm\u00fcze kadar geli\u015fip b\u00fcy\u00fcyerek “Fanta” ismi ile yepyeni bir i\u00e7ecek markas\u0131 olmay\u0131 ba\u015farm\u0131\u015f. 2. d\u00fcnya sava\u015f\u0131nda ya\u015fanan bu zorluk Coca Cola markas\u0131 i\u00e7in yeni bir pazar olu\u015fturmay\u0131 ba\u015faran bir hamleye d\u00f6n\u00fc\u015fm\u00fc\u015f.<\/p>\n Bu i\u00e7eri\u011fimizde size 2. d\u00fcnya sava\u015f\u0131nda b\u00fcy\u00fcyen markalar\u0131 anlatmaya \u00e7al\u0131\u015ft\u0131k. Umar\u0131z sizler i\u00e7in ilham verici olmu\u015f krizlerden nas\u0131l f\u0131rsatlar \u00e7\u0131kar\u0131lmas\u0131 gerekti\u011fi ile ilgili size fikir vermi\u015ftir. Siz de kendi i\u015finizi dijital d\u00fcnyada b\u00fcy\u00fctmek, SEO, sosyal medya, reklam y\u00f6netimi ve e-ticaret dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> ile i\u015finizi geli\u015ftirmek istiyorsan\u0131z hemen Earnado ile tan\u0131\u015fabilir, ba\u015far\u0131 yolcu\u011funda hedeflerinizi ger\u00e7ekle\u015ftirmek i\u00e7in bizimle \u00e7al\u0131\u015fabilirsiniz. Ba\u015far\u0131lar,<\/p>\nBMW Markas\u0131n\u0131n Hikayesi<\/h3>\n
![\"bmwmarkahikayesi\"](\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/bmwmarkahikayesi.jpg\")
<\/p>\nFanta Markas\u0131n\u0131n Hikayesi<\/h3>\n
![\"fantahikayesi\"](\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/fantahikayesi.jpg\")
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