{"id":52717,"date":"2022-01-28T13:10:57","date_gmt":"2022-01-28T10:10:57","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=52717"},"modified":"2023-01-05T17:10:18","modified_gmt":"2023-01-05T14:10:18","slug":"dikey-e-ticaret-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/dikey-e-ticaret-nedir\/","title":{"rendered":"Dikey E-Ticaret Nedir? Sistem Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p>Belirli bir \u00fcr\u00fcn grubunda hizmet veren E-Ticaret t\u00fcr\u00fcne dikey E-Ticaret denir. Belirli bir \u00fcr\u00fcn grubunu talep eden t\u00fcketicilere hizmet veren ve bununla birlikte belirli bir kitleyi hedefleyen dikey e-ticaret sistemine \u00f6rnek olarak, sadece giysi ya da \u00e7i\u00e7ek satan firmalardan s\u00f6z edebiliriz.<\/p>\n<p>\u0130lgili i\u00e7erik: <a href=\"https:\/\/earnado.com\/tr\/trendyol-cicek-sepeti-gittigidiyor-hepsiburada-n11de-satis-yapmak\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Trendyol<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u2013<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00c7i\u00e7ek<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sepeti<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u2013<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Gittigidiyor<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u2013<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">HepsiBurada<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u2013<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">N11\u2019de<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sat\u0131\u015f<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yap\u0131l\u0131r?<\/span><\/span><\/a><\/p>\n<p>\u00dcr\u00fcn yelpazesi s\u0131n\u0131rl\u0131 ve daha dar bir kitleye hitap eden dikey e-ticaret firmalar\u0131n\u0131n hacimleri yatay e-ticaret firmalar\u0131na k\u0131yasla daha k\u00fc\u00e7\u00fckt\u00fcr. Dikey e-ticaret modeli ile \u00e7al\u0131\u015fan i\u015fletmeler e-ticaret sitelerinde bir ya da iki farkl\u0131 kategoride \u00fcr\u00fcn sunarak sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirir. Dikey e-ticaret sistemi ve t\u00fcm detaylar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edebilirsiniz.<\/p>\n<h2>Kimler Dikey E-Ticaret Yapmaya Uygundur?<\/h2>\n<p>Bir e-ticaret sitesi a\u00e7madan \u00f6nce karar vermeniz gereken nokta e-ticaret modeli olacakt\u0131r. Peki, kimler dikey e-ticaret yapmak i\u00e7in uygundur? Dikey e-ticaret i\u00e7in uygun olan firmalar\u0131 k\u0131saca;<\/p>\n<ul>\n<li>Daha basit ve az maliyetile fazla sermaye gerektirmeyen bir ba\u015flang\u0131\u00e7 yapmak isteyen firmalar,<\/li>\n<li>Yaln\u0131zca belirli bir kategoride \u00fcr\u00fcn modeli sunan firmalar,<\/li>\n<li>Rekabet oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011fu belirli bir hedef kitleyi hedefleyen firmalar,<\/li>\n<li>Stok ve depolama b\u00fct\u00e7esini az tutarak hizmet vermek isteyen firmalar,<\/li>\n<li>Reklam ve pazarlama b\u00fct\u00e7esini d\u00fc\u015f\u00fck tutmak isteyen firmalar,<\/li>\n<li>K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli firmalar, \u015feklinde s\u0131ralayabiliriz.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52725 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/7-e1643363174307.png\" alt=\"dikey-e-ticaret-avantajlari\" width=\"700\" height=\"350\" \/><\/p>\n<h2>Dikey E-Ticaret Modelinin Avantajlar\u0131 Nelerdir?<\/h2>\n<p>Yatay E-Ticaret modelinin oldu\u011fu gibi dikey e-ticaret modelinin de kendine ait avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r. Dikey e-ticaret modelinin avantajlar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcnd\u00fcr;<\/p>\n<ul>\n<li><strong><em>Altyap\u0131 ve \u00e7e\u015fitli giri\u015f maliyetleri daha d\u00fc\u015f\u00fckt\u00fcr. <\/em><\/strong><\/li>\n<\/ul>\n<p>Dikey e-ticaret firmalar\u0131n\u0131n yatay e-ticaret firmalar\u0131na oranla daha dar bir kesime hitap etmesinden dolay\u0131 altyap\u0131 ve operasyon ihtiya\u00e7lar\u0131 ve \u00fcr\u00fcn tedarik a\u015famalar\u0131 daha azd\u0131r. Bu nedenle bu i\u015f modelinin giri\u015f maliyetleri daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n<ul>\n<li><strong><em>Operasyonel i\u015flemler daha kolayd\u0131r. <\/em><\/strong><\/li>\n<\/ul>\n<p>Depo y\u00f6netimi, lojistik, \u00fcr\u00fcn tedari\u011fi ve \u00fcr\u00fcn y\u00f6netim i\u015flemlerini i\u00e7ine alan operasyonel i\u015flemler dikey E-Ticaret firmalar\u0131 i\u00e7in daha kolayd\u0131r. \u00dcr\u00fcn \u00e7e\u015fitlili\u011finin daha s\u0131n\u0131rl\u0131 olmas\u0131 bu i\u015flemlerin y\u00f6netimini de b\u00fcy\u00fck oranda kolayla\u015ft\u0131r\u0131r.<\/p>\n<ul>\n<li><strong><em>B\u00fcy\u00fck bir depoya ihtiya\u00e7 yoktur.<\/em><\/strong><\/li>\n<\/ul>\n<p>Dikey E-Ticaret firmalar\u0131 s\u0131n\u0131rl\u0131 bir sekt\u00f6re ve s\u0131n\u0131rl\u0131 bir \u00fcr\u00fcn kategorisine hizmet eder. Bu nedenle stok ihtiyac\u0131 olan \u00fcr\u00fcn say\u0131s\u0131 da azd\u0131r ve depo maliyetleri de daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n<ul>\n<li><strong><em>Rekabet daha azd\u0131r.<\/em><\/strong><\/li>\n<\/ul>\n<p>Dikey e-ticaret firmalar\u0131n\u0131n daha k\u00fc\u00e7\u00fck bir kitleye hitap ediyor olmas\u0131 bu alandaki rekabetin de azalmas\u0131n\u0131 ve firmalar\u0131n daha h\u0131zl\u0131 ilerlemesini sa\u011flayacakt\u0131r. Dikey e-ticaret sisteminde rakip say\u0131s\u0131 daha az oldu\u011fu i\u00e7in rakip analizi de daha kolay bir \u015fekilde yap\u0131lacak ve stratejiler de daha kolay bir \u015fekilde belirlenecektir.<\/p>\n<ul>\n<li><strong><em>Stok y\u00f6netimi daha kolayd\u0131r. <\/em><\/strong><\/li>\n<\/ul>\n<p>\u00dcr\u00fcn \u00e7e\u015fitlili\u011finin az olmas\u0131 sayesinde stok ve depo y\u00f6netimi daha kolay bir hale gelir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-52727 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/9-e1643363216609.png\" alt=\"dikey-e-ticaret-dezavantajlari\" width=\"700\" height=\"350\" \/><\/p>\n<h2>Dikey E-Ticaret Modelinin Dezavantajlar\u0131 Nelerdir?<\/h2>\n<p>Dikey e-ticaret modelinin avantajlar\u0131n\u0131n yan\u0131 s\u0131ra baz\u0131 dezavantajlar\u0131 da vard\u0131r. Bu dezavantajlar\u0131 da \u015f\u00f6yle s\u0131ralayabiliriz;<\/p>\n<ul>\n<li><strong><em>Daha dar bir kitleye ula\u015f\u0131r.<\/em><\/strong><\/li>\n<\/ul>\n<p>Dikey e-ticaret firmalar\u0131n\u0131n \u00fcr\u00fcn \u00e7e\u015fitlili\u011finin s\u0131n\u0131rl\u0131 ve yaln\u0131zca belirli bir sekt\u00f6re y\u00f6nelik olmas\u0131 firman\u0131 daha dar bir kitleye ula\u015fabilmesine neden olur.<\/p>\n<ul>\n<li><strong><em>\u0130\u015f hacmi daha k\u00fc\u00e7\u00fckt\u00fcr.<\/em><\/strong><\/li>\n<\/ul>\n<p>Sekt\u00f6rel anlamda bakt\u0131\u011f\u0131m\u0131zda dikey e-ticaret firmalar\u0131n\u0131n \u00fcr\u00fcn yelpazesinin dar olmas\u0131 i\u015f hacmini k\u00fc\u00e7\u00fclterek gelirlerin daha d\u00fc\u015f\u00fck olmas\u0131na neden olur.<\/p>\n<p>Bu i\u00e7erik de ilginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/internetten-satis-nasil-yapilir\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">G\u00fcncel<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">E-ticaret<\/span><\/span> <span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sat\u0131\u015f<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Rehberi<\/span><\/span><\/a><\/p>\n<p>Bu yaz\u0131m\u0131zda e-ticaret modellerinden biri olan Dikey e-ticaret sistemi ve detaylar\u0131na yer verdik. H\u0131zla geli\u015fen e-ticaret alan\u0131nda daha s\u0131n\u0131rl\u0131 say\u0131da \u00fcr\u00fcn sunarak belirli bir hedef kitleye y\u00f6nelik olan dikey e-ticaret sistemi, avantajlar\u0131 ile bir\u00e7ok firma taraf\u0131ndan tercih edilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belirli bir \u00fcr\u00fcn grubunda hizmet veren E-Ticaret t\u00fcr\u00fcne dikey E-Ticaret denir. Belirli bir \u00fcr\u00fcn grubunu talep eden t\u00fcketicilere hizmet veren ve bununla birlikte belirli bir kitleyi hedefleyen dikey e-ticaret sistemine \u00f6rnek olarak, sadece giysi ya da \u00e7i\u00e7ek satan firmalardan s\u00f6z&#8230;<\/p>\n","protected":false},"author":142,"featured_media":52736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,102,64,1002,1239],"tags":[],"class_list":["post-52717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-girisimcilik","category-is-gelistirme","category-oneri-icerikler","category-ticaret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dikey E-Ticaret Nedir? 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