{"id":52745,"date":"2022-01-28T14:32:10","date_gmt":"2022-01-28T11:32:10","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=52745"},"modified":"2023-01-05T17:10:07","modified_gmt":"2023-01-05T14:10:07","slug":"yatay-e-ticaret-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/yatay-e-ticaret-nedir\/","title":{"rendered":"Yatay E-Ticaret Nedir? Sistem Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p>E-Ticaret kendi i\u00e7inde farkl\u0131 modellere ayr\u0131l\u0131r. Yatay E-Ticaret de bunlardan biridir. Birbirinden ba\u011f\u0131ms\u0131z farkl\u0131 kategorilerdeki \u00fcr\u00fcn ya da hizmeti sat\u0131\u015fa sunan E-Ticaret sitelerine yatay E-Ticaret sitesi ad\u0131 verilir. Yatay E-Ticaret siteleri farkl\u0131 kategorilere sahip \u00fcr\u00fcn yelpazesine sahip olduklar\u0131 i\u00e7in son derece geni\u015f bir hedef kitlesine hitap eder. Online s\u00fcpermarketler ve online pazar yeri platformlar\u0131 yatay E-Ticaret \u00f6rnekleri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar.<\/p>\n<p>Yatay E-Ticaret\u2019e ba\u015flamak i\u00e7in gerekli olan ko\u015fullar fiziksel bir ma\u011faza a\u00e7maktan farkl\u0131 de\u011fildir. Vergi levhas\u0131 sahibi olarak ba\u015fvurunuzu yapabilir ve yatay E-Ticaret sistemi \u00fczerinden sat\u0131\u015f yapmaya ba\u015flayabilirsiniz. Yatay E-Ticaret sistemi ve di\u011fer t\u00fcm detaylar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edebilirsiniz.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-52719 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/1-3-e1643365273451.png\" alt=\"yatay-e-ticaret-kimler-icin-uygundur\" width=\"700\" height=\"350\" \/><\/p>\n<h2>Kimler Yatay E-Ticaret Yapmaya Uygundur?<\/h2>\n<p>E-Ticaret yapacak firmalar i\u00e7in hangi e-ticaret modelini kullanacaklar\u0131 b\u00fcy\u00fck bir merak konusudur. Yatay E-Ticaret genel olarak perakende ticaret yapmak isteyenler i\u00e7in uygun bir modeldir. Yatay e-ticaret en yayg\u0131n olarak bilinen ve kullan\u0131lan e-ticaret modelidir. Yatay e-ticaret sahibi olan firma ya da sat\u0131c\u0131 ayn\u0131 anda farkl\u0131 kitle ve al\u0131c\u0131lara ula\u015fabilir. Yatay e-ticaret yapmak isteyenler gerekli ko\u015fullar\u0131 sa\u011flayarak ba\u015fvurular\u0131n\u0131 tamamlayabilir ve sat\u0131\u015fa ba\u015flayabilir.<\/p>\n<p>Bu i\u00e7eri\u011fimiz de ilginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/dikey-e-ticaret-nedir\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Dikey<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">E-Ticaret<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nedir?<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sistem<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00c7al\u0131\u015f\u0131r?<\/span><\/span><\/a><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-52720 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/01\/2-4-e1643369333434.png\" alt=\"yatay-e-ticaret-avantajlari\" width=\"700\" height=\"350\" \/><\/p>\n<h2>Yatay E-Ticaret Modelinin Avantajlar\u0131 Nelerdir?<\/h2>\n<p>Her i\u015f modelinde oldu\u011fu gibi yatay e-ticaret modelinin de kendine ait avantajlar\u0131 ve dezavantajlar\u0131 vard\u0131r. Yatay e-ticaret modelinin avantajlar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n<ul>\n<li><strong>Yatay E-Ticaret firmalar\u0131 geni\u015f kitlelere hitap eder. <\/strong><\/li>\n<\/ul>\n<p>Yatay e-ticaret, kendi i\u015finde geni\u015f bir \u00fcr\u00fcn yelpazesine sahip olmakla birlikte b\u00fcnyesinde farkl\u0131 sekt\u00f6rleri ve farkl\u0131 \u00fcr\u00fcnleri bir araya getirir. Bu nedenle firmalar\u0131n ula\u015facaklar\u0131 hedef kitleler de daha geni\u015f olacakt\u0131r.<\/p>\n<ul>\n<li><strong>Yatay E-Ticaret firmalar\u0131n\u0131n i\u015f hacmi daha b\u00fcy\u00fckt\u00fcr. <\/strong><\/li>\n<\/ul>\n<p>Daha geni\u015f hedef kitlelere ula\u015fan yatay e-ticaret firmalar\u0131n\u0131n elde edece\u011fi trafik hacmi de daha b\u00fcy\u00fck olacakt\u0131r. Bu durum da i\u015f hacminin b\u00fcy\u00fcmesini ve geli\u015fmesini sa\u011flar.<\/p>\n<ul>\n<li><strong>Firmalar\u0131n giri\u015f hacimleri y\u00fcksektir. <\/strong><\/li>\n<\/ul>\n<p>Yatay E-Ticaret firmalar\u0131, b\u00fcnyesinde daha fazla kategoride \u00fcr\u00fcn bar\u0131nd\u0131r\u0131r. Bu durum geni\u015f bir \u00fcr\u00fcn yelpazesine sahip olan yatay e-ticaret firmalar\u0131n\u0131n giri\u015f hacimlerini de y\u00fckseltir.<\/p>\n<ul>\n<li><strong>De\u011fi\u015fen m\u00fc\u015fteri profillerinden etkilenmez. <\/strong><\/li>\n<\/ul>\n<p>Yatay e-ticaret modeli b\u00fcnyesinde \u00e7ok \u00e7e\u015fitli \u00fcr\u00fcnler bar\u0131nd\u0131rd\u0131\u011f\u0131 i\u00e7in t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131na uyum sa\u011flamas\u0131 ve yeni kategorilerle sat\u0131\u015f\u0131na devam etmesi \u00e7ok daha kolay hale gelir.<\/p>\n<h2>Yatay E-Ticaret Modelinin Dezavantajlar\u0131 Nelerdir?<\/h2>\n<p>Yatay e-ticaret modelinin avantajlar\u0131n\u0131n yan\u0131 s\u0131ra dezavantajlar\u0131 da vard\u0131r. Bu dezavantajlar\u0131 ise \u015fu \u015fekilde s\u0131ralayabiliriz;<\/p>\n<ul>\n<li><strong>Yatay E-Ticaret firmalar\u0131 aras\u0131ndaki rekabet \u00e7ok y\u00fcksektir. <\/strong><\/li>\n<\/ul>\n<p>Yatay e-ticaret modelini kullanan bir\u00e7ok firman\u0131n olmas\u0131 bu alandaki rekabeti art\u0131ran bir durumdur. Rekabetin y\u00fcksek olmas\u0131 da pazar pay\u0131n\u0131n d\u00fc\u015fmesine, pazarda yer alman\u0131n zorla\u015fmas\u0131na ve y\u00fckselmenin yava\u015flamas\u0131na neden olur.<\/p>\n<ul>\n<li><strong>Firmalar\u0131n reklam ve pazarlama maliyetleri y\u00fckselir. <\/strong><\/li>\n<\/ul>\n<p>Firmalar, alandaki h\u0131zla artan rekabet ortam\u0131nda bir ad\u0131m \u00f6ne \u00e7\u0131kmak i\u00e7in reklam ve pazarlama \u00e7al\u0131\u015fmalar\u0131na odaklan\u0131r. Bu durum da reklam ve pazarlamaya ayr\u0131lacak b\u00fct\u00e7enin art\u0131r\u0131lmas\u0131na neden olur.<\/p>\n<ul>\n<li><strong>B\u00fcy\u00fck bir depoya ihtiya\u00e7 duyulur. <\/strong><\/li>\n<\/ul>\n<p>Yatay E-Ticaret modeli geni\u015f \u00fcr\u00fcn se\u00e7enekleri ve farkl\u0131 kategoriler bar\u0131nd\u0131rmas\u0131 nedeniyle firmalar\u0131n stok tutarken b\u00fcy\u00fck bir depoya ihtiya\u00e7lar\u0131 olur. Bununla birlikte <a href=\"https:\/\/earnado.com\/tr\/stoksuz-e-ticaret-nasil-yapilir\/\">stoksuz e-ticaret<\/a> (dropshipping) yapan firmalar\u0131n depo maliyetleri yoktur fakat bu noktada da \u00fcr\u00fcn tedari\u011fi ve al\u0131c\u0131ya ula\u015ft\u0131r\u0131lmas\u0131 konusunda dikkat edilmesi gereken farkl\u0131 noktalar vard\u0131r.<\/p>\n<p>E-Ticaret g\u00fcn\u00fcm\u00fcz\u00fcn en h\u0131zl\u0131 geli\u015fen alanlar\u0131ndan birisidir. Kendi i\u00e7inde farkl\u0131 modellere ayr\u0131lan e-ticaret modelleri aras\u0131nda yatay e-ticaret, geni\u015f kitlelere hitap etmesi ve \u00e7e\u015fitli \u00fcr\u00fcn gruplar\u0131n\u0131 bir arada bulundurmas\u0131yla en \u00e7ok tercih edilen modellerden biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret kendi i\u00e7inde farkl\u0131 modellere ayr\u0131l\u0131r. Yatay E-Ticaret de bunlardan biridir. Birbirinden ba\u011f\u0131ms\u0131z farkl\u0131 kategorilerdeki \u00fcr\u00fcn ya da hizmeti sat\u0131\u015fa sunan E-Ticaret sitelerine yatay E-Ticaret sitesi ad\u0131 verilir. Yatay E-Ticaret siteleri farkl\u0131 kategorilere sahip \u00fcr\u00fcn yelpazesine sahip olduklar\u0131 i\u00e7in son&#8230;<\/p>\n","protected":false},"author":142,"featured_media":52733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,102,64,1002,1239],"tags":[],"class_list":["post-52745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","category-girisimcilik","category-is-gelistirme","category-oneri-icerikler","category-ticaret"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yatay E-Ticaret Nedir? 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