{"id":53584,"date":"2023-01-05T13:55:00","date_gmt":"2023-01-05T10:55:00","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53584"},"modified":"2026-02-06T18:00:53","modified_gmt":"2026-02-06T15:00:53","slug":"icerik-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/icerik-pazarlama-nedir\/","title":{"rendered":"\u0130\u00e7erik Pazarlama Nedir? Etkili Pazarlama Stratejileri"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53584\" class=\"elementor elementor-53584\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478451c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478451c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f8d687\" data-id=\"6f8d687\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13add6a6 elementor-widget elementor-widget-text-editor\" data-id=\"13add6a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u0130\u00e7erik pazarlamas\u0131 markalar\u0131n hedef kitlesine ula\u015fmas\u0131nda, onlarla ba\u011f kurmas\u0131nda , marka kimli\u011finin olu\u015fmas\u0131nda ve sat\u0131\u015flar\u0131n\u0131n artmas\u0131nda olduk\u00e7a \u00f6nemli bir rol oynar. Bu yaz\u0131m\u0131zda size <strong>do\u011fru i\u00e7erik pazarlamas\u0131n\u0131n<\/strong> nas\u0131l olmas\u0131 gerekti\u011fini anlataca\u011f\u0131z.<\/p><h2>\u0130\u00e7erik Pazarlama Nedir ?<\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-53536 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlama-nedir.jpg\" alt=\"\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlama-nedir.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlama-nedir-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlama-nedir-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p><strong>Content Marketing ( \u0130\u00e7erik Pazarlamas\u0131)<\/strong> dijital ortamda belirledi\u011finiz bir hedef kitlenin dikkatini \u00e7ekmek ve bu kitlenin ilgisinin s\u00fcrekli sizde kalmas\u0131n\u0131 sa\u011flayacak de\u011ferli, alakal\u0131 ve d\u00fczenli i\u00e7eriklerin \u00fcretilmesi ve payla\u015f\u0131lmas\u0131 bi\u00e7iminde uygulad\u0131\u011f\u0131n\u0131z pazarlama stratejisidir. D\u00fczenli i\u00e7erik pazarlamas\u0131 yaparak hem \u00fcr\u00fcn tan\u0131t\u0131mlar\u0131 yapabilirsiniz hem de firman\u0131z\u0131n misyon ve vizyonunu hik\u00e2yele\u015ftirerek anlatabilirsiniz. Bu i\u00e7erikleri blog yaz\u0131lar\u0131, \u00a0video, infografikler, grafikler, podcastler, webinarlar, e-mail veya sosyal medya postlar\u0131 \u015feklinde haz\u0131rlayabilirsiniz.<\/p><h2>\u0130\u00e7erik Pazarlama T\u00fcrleri Nedir ?<\/h2><p>\u0130\u00e7erik pazarlamas\u0131 yaparken hangi t\u00fcr\u00fc tercih edece\u011finiz tamamen size kalm\u0131\u015f. Sekt\u00f6r\u00fcn\u00fcz en \u00e7ok hangi platformlarda daha \u00e7ok ki\u015fiye ula\u015f\u0131r? Sekt\u00f6r\u00fcn\u00fczle alakal\u0131 insanlara i\u00e7erik \u00fcretirken hangi y\u00f6ntemleri kullanmal\u0131s\u0131n\u0131z? Sesli , g\u00f6r\u00fcnt\u00fcl\u00fc, yaz\u0131l\u0131 veya hepsi birden. Sizler i\u00e7in en \u00e7ok kullan\u0131lan i\u00e7erik pazarlama t\u00fcrlerini haz\u0131rlad\u0131k;<\/p><h3>Videolar<\/h3><p>Diyelim ki ev e\u015fyalar\u0131 \u00fcreten bir firmas\u0131n\u0131z. M\u00fc\u015fterileriniz i\u00e7in e\u015fyalar\u0131n\u0131z\u0131n kurulumunun nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 anlatan videolar \u00fcreterek onlara fayda sa\u011flayabilirsiniz. Hem m\u00fc\u015fteri memnuniyeti kazan\u0131rs\u0131n\u0131z hem de teknik ekip olarak zamandan tasarruf etmi\u015f olursunuz.<\/p><p><strong>Shorts ve Reels Ger\u00e7e\u011fi<\/strong><\/p><p data-start=\"3679\" data-end=\"3908\">Videolar art\u0131k uzun formatla s\u0131n\u0131rl\u0131 de\u011fildir. 30\u201360 saniyelik dikey videolar en h\u0131zl\u0131 eri\u015fimi sa\u011flar. \u00dcr\u00fcn ipu\u00e7lar\u0131 ve mini e\u011fitimler bu formatta g\u00fc\u00e7l\u00fc performans verir. Blog i\u00e7eriklerinin kap\u0131s\u0131n\u0131 \u00e7o\u011fu zaman k\u0131sa videolar a\u00e7ar.<\/p><p>Tavsiye \u0130\u00e7erik: <a href=\"https:\/\/earnado.com\/tr\/nasil-video-cekilir-10-adimda-video-kalitenizi-arttirin\/\">Nas\u0131l Video \u00c7ekilir? 10 Ad\u0131mda Video Kalitenizi Artt\u0131r\u0131n<\/a><\/p><h3>\u0130nfografikler<\/h3><p><img decoding=\"async\" class=\"alignnone wp-image-53537 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/infografik.jpg\" alt=\"i\u00e7erik pazarlamas\u0131 i\u00e7in infografikler\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/infografik.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/infografik-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/infografik-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>Anlatman\u0131z gereken karma\u015f\u0131k bir s\u00fcre\u00e7 veya konu varsa infografiklerden yararlanmak sizin i\u00e7in olduk\u00e7a faydal\u0131 olacakt\u0131r b\u00f6ylece daha ak\u0131lda kalan i\u00e7erikler haz\u0131rlayabilirsiniz. \u00d6rne\u011fin bir sigorta \u015firketinin verdi\u011fi hizmetleri ve \u015fartlar\u0131 anlatmak i\u00e7in<a href=\"https:\/\/earnado.com\/tr\/infografik-nedir-nasil-yapilir\/\"><strong> infografiklere<\/strong><\/a> ba\u015fvurabilirsiniz.<\/p><h3>Podcastler<\/h3><p>Sekt\u00f6rde uzman ki\u015filerle merak edilen sorular\u0131 cevaplayan podcastler yay\u0131nlayarak potansiyel m\u00fc\u015fterilerin ikna s\u00fcrecini h\u0131zland\u0131rabilirsiniz. \u00dcr\u00fcnlerinizin tan\u0131t\u0131m\u0131n\u0131 veya\u00a0 kullan\u0131c\u0131 deneyimlerini anlatan podcastler kaydedebilirsiniz. B\u00f6ylece i\u00e7erik pazarlama kanallar\u0131n\u0131zda \u00e7e\u015fitlilik sa\u011flam\u0131\u015f olursunuz.<\/p><p><strong>Da\u011f\u0131t\u0131m Katman\u0131<\/strong><\/p><p data-start=\"3940\" data-end=\"4113\">Podcast \u00fcretmek ba\u015flang\u0131\u00e7t\u0131r, da\u011f\u0131t\u0131m as\u0131l i\u015ftir. B\u00f6l\u00fcm \u00f6zetleri bloga d\u00f6n\u00fc\u015ft\u00fcr\u00fclmeli, sosyal medyada kesitler payla\u015f\u0131lmal\u0131d\u0131r. B\u00fclten entegrasyonu dinleyiciyi kal\u0131c\u0131 k\u0131lar.<\/p><h3>Webinarlar<\/h3><p>\u0130\u00e7erik pazarlama y\u00f6ntemlerinden bir di\u011feri webinarlar. Pazarlamac\u0131lar \u00f6zellikle pandemi d\u00f6neminde webinar\u0131 tercih ediyorlard\u0131. \u00d6rne\u011fin bir e\u011fitim veriyorsan\u0131z veya yeni bir \u00fcr\u00fcn \u00e7\u0131kart\u0131yorsan\u0131z webinarda etkili bir sunum yapars\u0131n\u0131z ard\u0131ndan kat\u0131lanlara \u00f6zel indirimler ile kat\u0131l\u0131mc\u0131lar\u0131 sat\u0131n almaya te\u015fvik edersiniz. Webinarlar\u0131n online ortamda olmas\u0131yla daha y\u00fcksek say\u0131da kat\u0131l\u0131mc\u0131ya ula\u015f\u0131rs\u0131n\u0131z.<\/p><h3>Blog Yaz\u0131lar\u0131<\/h3><p><img decoding=\"async\" class=\"alignnone wp-image-53538 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/blog-yazisi.jpg\" alt=\"i\u00e7erik pazarlamas\u0131nda blog yaz\u0131lar\u0131n\u0131n \u00f6nemi\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/blog-yazisi.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/blog-yazisi-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/blog-yazisi-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p>Sekt\u00f6r\u00fcn ihtiyac\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz konularda blog i\u00e7erik \u00fcretmek hem SEO a\u00e7\u0131s\u0131ndan fayda sa\u011flayacakt\u0131r hem de rakipleriniz i\u00e7inde size otorite olu\u015fturacakt\u0131r. M\u00fc\u015fterilerinizin sekt\u00f6r\u00fcn\u00fczle alakal\u0131 merak etti\u011fi konular\u0131 ara\u015ft\u0131r\u0131n daha sonra bu konuda\u00a0 onlar\u0131n faydalanaca\u011f\u0131 \u015fekilde i\u00e7erikler yay\u0131nlamaya ba\u015flay\u0131n.<\/p><p><strong>Arama Niyeti Merkezli Yaz\u0131m<\/strong><\/p><p data-start=\"4154\" data-end=\"4371\">Blog yaz\u0131s\u0131 anahtar kelimeden ibaret de\u011fildir. Kullan\u0131c\u0131n\u0131n ger\u00e7ek sorusuna cevap vermelidir. Ba\u015fl\u0131klar, alt ba\u015fl\u0131klar ve i\u00e7 linkler arama niyetini desteklemelidir. Aksi halde i\u00e7erik g\u00f6r\u00fcn\u00fcr olsa bile d\u00f6n\u00fc\u015f\u00fcm \u00fcretmez.<\/p><p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/seo-uyumlu-makale-nasil-yazilir-10-adimda-iceriginizi-iyilestirin\/\" target=\"_blank\" rel=\"noopener\">10 Ad\u0131mda SEO Uyumlu Makale Nas\u0131l Yaz\u0131l\u0131r?<\/a><\/p><h3>E- Kitaplar<\/h3><p>E- Kitaplar sizin temel i\u00e7eri\u011finizdir. Derin ve detayl\u0131 ara\u015ft\u0131rma yapman\u0131z gerekir. \u00dcr\u00fcnlerinizi veya faaliyetlerinizi tan\u0131tt\u0131\u011f\u0131n\u0131z, misyon ve misyonunuza yer verdi\u011finiz i\u00e7erik t\u00fcrleridir. E- kitaplar , k\u0131lavuzlar gibi i\u00e7erikler di\u011fer i\u00e7erik t\u00fcrlerine referans olmal\u0131d\u0131rlar.<\/p><h3>E- Posta B\u00fcltenleri<\/h3><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53539 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Mail-marketing-.jpg\" alt=\"i\u00e7erik pazarlamada mail marketing etkisi\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Mail-marketing-.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Mail-marketing--300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Mail-marketing--600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/strong><\/p><p>M\u00fc\u015fterilerinize firman\u0131zla ilgili yeni geli\u015fmeleri, kampanyalar\u0131 anlatan <a href=\"https:\/\/earnado.com\/tr\/e-mail-pazarlama-araclari-ile-hedef-kitlenize-kolayca-ulasin-uzmanindan-harika-oneriler\/\">d\u00fczenli mailler<\/a> g\u00f6nderebilirsiniz.\u00a0 Mail marketing m\u00fc\u015fteri kitlenizle ileti\u015fimin taze kalmas\u0131n\u0131 sa\u011flayan \u00f6nemli bir pazarlama t\u00fcr\u00fcd\u00fcr. Fakat mail s\u0131kl\u0131\u011f\u0131na dikkat etmenizde fayda vard\u0131r k\u0131sa aral\u0131klarla at\u0131lan mailler insanlar\u0131 rahats\u0131z eder.<\/p><p><strong>Otomasyon G\u00fcc\u00fc<\/strong><\/p><p data-start=\"4402\" data-end=\"4559\">Ho\u015f geldin serileri ve davran\u0131\u015f bazl\u0131 ak\u0131\u015flar gerekir. Ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler i\u00e7erik pazarlamas\u0131n\u0131 sat\u0131\u015fa ba\u011flar.<\/p><h3>Sosyal Medya Postlar\u0131<\/h3><p>Sosyal medya platformlar\u0131 firmalar\u0131n pazarlama stratejilerine ula\u015fmalar\u0131nda b\u00fcy\u00fck bir \u00f6neme sahiptir. Milyonlarca kullan\u0131c\u0131lar\u0131n bulundu\u011fu platformlarda d\u00fczenli i\u00e7erikler payla\u015farak , <a href=\"https:\/\/earnado.com\/tr\/isletmeler-icin-instagram-hikaye-kullanim-onerileri\/\">yarat\u0131c\u0131 konseptler<\/a> olu\u015fturarak \u00e7ok daha geni\u015f kitlelere ula\u015fabilirsiniz. Sosyal medyada aktif olarak hem etkile\u015fiminiz artar hem de sat\u0131\u015flar\u0131n\u0131z artar.<\/p><h3 data-start=\"321\" data-end=\"383\">\u0130\u00e7erik Pazarlamas\u0131nda Oyunla\u015ft\u0131rma (Gamification) ile Etkile\u015fimi Art\u0131rmak<\/h3><p data-start=\"385\" data-end=\"721\">Oyunla\u015ft\u0131rma, i\u00e7erik pazarlamas\u0131nda kat\u0131l\u0131m\u0131 ve s\u00fcreklili\u011fi art\u0131ran en etkili y\u00f6ntemlerden biridir. Puan, rozet, seviye, g\u00f6rev ve ilerleme \u00e7ubuklar\u0131 gibi mekanikler sayesinde kullan\u0131c\u0131 yaln\u0131zca okuyan de\u011fil, deneyimleyen bir role ge\u00e7er.<\/p><p data-start=\"723\" data-end=\"1034\">\u00d6rne\u011fin bir e-ticaret markas\u0131; \u201chaftal\u0131k i\u00e7erik okuma g\u00f6revleri\u201d, bir e\u011fitim kurumu ise \u201cders tamamlama rozetleri\u201d ile kullan\u0131c\u0131y\u0131 s\u00fcrecin i\u00e7inde tutabilir. Bu yakla\u015f\u0131m, \u00f6zellikle blog i\u00e7erikleri, e-posta b\u00fcltenleri ve mobil uygulama deneyimleriyle birle\u015fti\u011finde d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 belirgin \u015fekilde y\u00fckseltir.<\/p><p data-start=\"1036\" data-end=\"1270\">Oyunla\u015ft\u0131rman\u0131n i\u00e7erik pazarlamas\u0131na nas\u0131l entegre edilece\u011fini, hangi mekaniklerin hangi hedeflerde i\u015fe yarad\u0131\u011f\u0131n\u0131 detayl\u0131 \u00f6\u011frenmek i\u00e7in <a href=\"https:\/\/earnado.com\/tr\/oyunlastirma-nedir\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1173\" data-end=\"1201\">oyunla\u015ft\u0131rma rehberimize<\/strong><\/a> g\u00f6z atabilirsiniz.<\/p><h2>\u0130\u00e7erik Pazarlama Stratejisi Ad\u0131mlar\u0131<\/h2><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53540 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Icerik-Pazarlama-Stratejisi-Adimlari.jpg\" alt=\"\u0130\u00e7erik pazarlama stratejisi olu\u015fturma\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Icerik-Pazarlama-Stratejisi-Adimlari.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Icerik-Pazarlama-Stratejisi-Adimlari-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/Icerik-Pazarlama-Stratejisi-Adimlari-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p><strong>Kaliteli i\u00e7erik<\/strong>, stratejisi iyi yap\u0131lm\u0131\u015f oland\u0131r.\u00a0 \u0130yi bir ak\u0131\u015fa sahip olmal\u0131d\u0131r. Firmalar ad\u0131m ad\u0131m planlanm\u0131\u015f bir s\u00fcre\u00e7 ile hedefine daha kolay ve h\u0131zl\u0131 ula\u015f\u0131r. Gelin birlikte pazarlama stratejisi ad\u0131mlar\u0131n\u0131n ne oldu\u011funu \u00f6\u011frenelim.<\/p><h3>Haz\u0131rlama<\/h3><p>Haz\u0131rl\u0131k a\u015famas\u0131nda i\u00e7eri\u011finizin kimlerle alakal\u0131 oldu\u011funu belirlemelisiniz. <a href=\"https:\/\/earnado.com\/tr\/dijital-pazarlamada-hedefleme-derinligi-neden-artik-yuzeysel-hedefleme-yetmiyor\/\" target=\"_blank\" rel=\"noopener\"><strong>Hedef kitleniz<\/strong><\/a> i\u00e7eri\u011finize ula\u015ft\u0131\u011f\u0131nda nas\u0131l bir fayda sa\u011flamak istiyorsan\u0131z ona g\u00f6re bir plan yapmal\u0131s\u0131n\u0131z. Haz\u0131rl\u0131k a\u015famas\u0131nda rakiplerinizi analiz edip farkl\u0131 y\u00f6nlerinizi tespit etmelisiniz. En \u00f6nemlisi de i\u00e7erik pazarlamas\u0131 sonunda ne elde etmek istedi\u011finizdir. Firma olarak vermek istedi\u011finiz mesaj ne?\u00a0 Pazarlama hedefiniz\u00a0 markala\u015fma, kitleniz ile ileti\u015fim, okuyucular\u0131n\u0131z\u0131 m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmek veya web sitenizdeki trafi\u011fin artmas\u0131n\u0131 sa\u011flamak gibi \u00e7e\u015fitli alanlarda olabilir.<\/p><p>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/hedef-kitle-persona-olusturma-ornekleri\/\" target=\"_blank\" rel=\"noopener\">Hedef Kitle Persona Olu\u015fturma Rehberi<\/a><\/p><h3>Sunum<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53541 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-sunum.jpg\" alt=\"i\u00e7erik pazarlamas\u0131nda sunum nas\u0131l olmal\u0131\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-sunum.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-sunum-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-sunum-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p>Haz\u0131rl\u0131k a\u015famas\u0131ndaki hedef kitlenizi tan\u0131ma, olanlar ileti\u015fim format\u0131n\u0131z\u0131 ana hatlar\u0131yla belirledikten sonra sunum a\u015famas\u0131na ge\u00e7melisiniz. \u00d6ncelikle bir i\u00e7erik ekibi olu\u015fturulmal\u0131d\u0131r. Ekip belirlendikten sonra i\u00e7eri\u011fin ne olaca\u011f\u0131n\u0131 , nas\u0131l olaca\u011f\u0131n\u0131 tart\u0131\u015f\u0131rs\u0131n\u0131z. Markan\u0131z hangi konulara de\u011finecek, hangi teknolojilerden yararlanacaks\u0131n\u0131z ? Bu cevaplar \u00e7er\u00e7evesinde i\u00e7erik i\u00e7in belirli bir b\u00fct\u00e7e ay\u0131rmal\u0131s\u0131n\u0131z. Haz\u0131rlanan i\u00e7erik kalite kontrollerinden ge\u00e7tikten sonra \u00fcretim a\u015famas\u0131na ge\u00e7ersiniz. Art\u0131k i\u00e7eri\u011finizi sunmaya haz\u0131rs\u0131n\u0131z.<\/p><h3>Da\u011f\u0131t\u0131m<\/h3><p>\u0130\u00e7eri\u011finizi yay\u0131nlamak i\u00e7in dijital d\u00fcnyada bir\u00e7ok se\u00e7enek vard\u0131r. \u00d6nemli olan sekt\u00f6r\u00fcn\u00fczle ilgilenen hedef kitlenin bulundu\u011fu kanallarda var olman\u0131zd\u0131r. Tek bir kanal se\u00e7mek zorunda de\u011filsiniz. Ba\u015far\u0131l\u0131 dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n yapt\u0131\u011f\u0131 gibi birle\u015fik pazarlama takti\u011fini kullanman\u0131z verimlili\u011finizi artt\u0131racakt\u0131r. Birden fazla kanalda ayn\u0131 paralelde fakat farkl\u0131 versiyonlarda i\u00e7erik pazarlaman\u0131z\u0131 yapabilirsiniz. Ayr\u0131ca tan\u0131nm\u0131\u015f insanlar ile i\u00e7eri\u011finizi duyurmas\u0131 i\u00e7in <a href=\"https:\/\/earnado.com\/tr\/instagram-ucretli-ortaklik-nedir-nasil-yapilir\/\">i\u015fbirli\u011fi<\/a> yapabilirsiniz.<\/p><h3>Analiz<\/h3><p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53542 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-gozlem.jpeg\" alt=\"\u0130\u00e7erik pazarlamas\u0131nda analiz yapmak\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-gozlem.jpeg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-gozlem-300x120.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/icerik-pazarlamasi-gozlem-600x240.jpeg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/strong><\/p><p>\u0130\u00e7eri\u011finizi yay\u0131nlad\u0131ktan sonra ama\u00e7lad\u0131\u011f\u0131n\u0131z hedeflere ula\u015fma yolculu\u011funuzu analiz etmeniz gerekiyor. Bu sayede daha tutarl\u0131 ve h\u0131zl\u0131 ilerleyeceksiniz. G\u00f6zlemler sonucu gereken optimizasyonlar\u0131 yapmal\u0131 ihtiyac\u0131n\u0131z olan de\u011fi\u015fiklikleri tespit etmelisiniz. Bazen metrikleri hesaplamak kar\u0131\u015f\u0131k ve zor bir hale gelir. Burada <a href=\"https:\/\/earnado.com\/tr\/facebook-business-manager-nedir-ve-nasil-kullanilir\/\">Facebook Business Manager<\/a>,\u00a0 Google Analytics, <a href=\"https:\/\/earnado.com\/tr\/google-search-console-nasil-kullanilir-neler-yapmak-gerekir\/\">Google Search Console<\/a> vb. ara\u00e7lardan yararlan\u0131rsan\u0131z\u00a0 i\u015finiz kolayla\u015fabilir.<\/p><h2 data-start=\"2399\" data-end=\"2445\">\u0130\u00e7erik Pazarlamas\u0131nda \u00d6l\u00e7\u00fcm Metrikleri<\/h2><p data-start=\"2447\" data-end=\"2536\">\u0130\u00e7erik ba\u015far\u0131s\u0131 tahminle de\u011fil veriyle anla\u015f\u0131l\u0131r. D\u00fczenli \u00f6l\u00e7\u00fcm, stratejinin pusulas\u0131d\u0131r.<\/p><ul data-start=\"2538\" data-end=\"2854\"><li data-start=\"2538\" data-end=\"2600\"><p data-start=\"2540\" data-end=\"2600\"><strong data-start=\"2540\" data-end=\"2548\">CTR:<\/strong> Ba\u015fl\u0131k ve meta a\u00e7\u0131klaman\u0131n \u00e7ekim g\u00fcc\u00fcn\u00fc g\u00f6sterir.<\/p><\/li><li data-start=\"2601\" data-end=\"2663\"><p data-start=\"2603\" data-end=\"2663\"><strong data-start=\"2603\" data-end=\"2621\">Ortalama S\u00fcre:<\/strong> \u0130\u00e7eri\u011fin ger\u00e7ekten okundu\u011funu kan\u0131tlar.<\/p><\/li><li data-start=\"2664\" data-end=\"2730\"><p data-start=\"2666\" data-end=\"2730\"><strong data-start=\"2666\" data-end=\"2684\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131:<\/strong> \u0130\u00e7eri\u011fin i\u015f sonucuna etkisini ortaya koyar.<\/p><\/li><li data-start=\"2731\" data-end=\"2794\"><p data-start=\"2733\" data-end=\"2794\"><strong data-start=\"2733\" data-end=\"2754\">SERP G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc:<\/strong> Arama motorundaki otoriteyi yans\u0131t\u0131r.<\/p><\/li><li data-start=\"2795\" data-end=\"2854\"><p data-start=\"2797\" data-end=\"2854\"><strong data-start=\"2797\" data-end=\"2822\">Geri D\u00f6nen Kullan\u0131c\u0131:<\/strong> Sadakatin en net g\u00f6stergesidir.<\/p><\/li><\/ul><p data-start=\"2856\" data-end=\"2909\">Bu veriler olmadan i\u00e7erik pazarlamas\u0131 k\u00f6r y\u00fcr\u00fcy\u00fc\u015ft\u00fcr.<\/p><h2>\u0130\u00e7erik Pazarlama Markalara Ne Katar ?<\/h2><p>Firmalar\u0131n hem uzun vadeli ama\u00e7lar\u0131na hem de k\u0131sa vadeli ama\u00e7lar\u0131na ula\u015fmakta \u00f6nemli bir de\u011fere sahiptir.\u00a0 Ba\u015far\u0131l\u0131 i\u00e7erik pazarlamas\u0131 sayesinde sad\u0131k m\u00fc\u015fteriler elde edebilirsiniz, rakipleriniz aras\u0131nda sekt\u00f6r\u00fcn\u00fczde fark yaratabilirsiniz.<\/p><h3>SEO \u0130\u00e7in Faydal\u0131d\u0131r<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53543 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclu-seo-calismasi.jpg\" alt=\"g\u00fc\u00e7l\u00fc seonun i\u00e7erik pazarlamas\u0131ndaki \u00f6nemi\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclu-seo-calismasi.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclu-seo-calismasi-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclu-seo-calismasi-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p>Ba\u015far\u0131l\u0131 bir pazarlama stratejisiyle olu\u015fturulmu\u015f i\u00e7erik, kitlenizin size olan ilgi ve alakas\u0131n\u0131 art\u0131r\u0131r ve bu art\u0131\u015f web site trafi\u011finize de yans\u0131r. Y\u00fcksek rakamlar , Google taraf\u0131ndan \u00fcst s\u0131ralarda sizin i\u00e7in yer ayr\u0131lmas\u0131 demektir. Bu sayede organik aramalarda \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131z i\u00e7in ek \u00fccret \u00f6demenize gerek kalmayacakt\u0131r<strong>.<\/strong> B\u00f6ylece hem reklam b\u00fct\u00e7esinden tasarruf etmi\u015f olursunuz hem de uzun vadede marka kimli\u011finiz ait oldu\u011funuz sekt\u00f6rde g\u00fcvenilir bir adres olarak g\u00f6r\u00fcn\u00fcr.<\/p><p>Web siteniz i\u00e7in <strong><a href=\"https:\/\/earnado.com\/tr\/temel-seo-teknikleri-baslangic-asamasi-seo\/\" target=\"_blank\" rel=\"noopener\">temel SEO tekniklerini<\/a><\/strong> inceleyebilirsiniz.<\/p><h3>G\u00fc\u00e7l\u00fc bir PR Markan\u0131za De\u011fer Katar<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53545 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclupr-ornegi.jpeg\" alt=\"\u0130\u00e7erik pazarlaman\u0131n pr etkisi\" width=\"750\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclupr-ornegi.jpeg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclupr-ornegi-300x140.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/guclupr-ornegi-600x280.jpeg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p>G\u00fc\u00e7l\u00fc bir <a href=\"https:\/\/earnado.com\/tr\/pr-halkla-iliskiler-nedir-nasil-yapilir-ornekleri\/\">PR<\/a> istiyorsan\u0131z i\u00e7erik pazarlamas\u0131 ile birlikte hareket etmelisiniz. M\u00fc\u015fterilerinizin sorunlar\u0131n\u0131 hedef alan <strong>i\u00e7erikler<\/strong> \u00fcretmeli onlara fayda sa\u011flamal\u0131s\u0131n\u0131z. Siz m\u00fc\u015fterilerinize fayda sa\u011flad\u0131k\u00e7a markan\u0131z kulaktan kula\u011fa yay\u0131lacakt\u0131r. T\u00fcm bu s\u00fcrecin ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in iyi bir pazarlama stratejisine ihtiyac\u0131n\u0131z vard\u0131r.<\/p><h3>Sosyal Medyada Otorite Haline Gelirsiniz<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53546 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/sosyal-medyada-otorite-haline-gelin.jpg\" alt=\"i\u00e7erik pazarlamas\u0131n\u0131n sosyal medyaya faydalar\u0131\" width=\"700\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/sosyal-medyada-otorite-haline-gelin.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/sosyal-medyada-otorite-haline-gelin-300x129.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/sosyal-medyada-otorite-haline-gelin-600x257.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p>Art\u0131k sosyal medya sadece ki\u015fisel an\u0131lar\u0131n payla\u015f\u0131ld\u0131\u011f\u0131 bir yer olmaktan \u00e7\u0131kt\u0131. Firmalar\u0131n m\u00fc\u015fterileri ile ileti\u015fime ge\u00e7ti\u011fi alanlardan biri haline geldi. Sosyal medyada d\u00fczenli i\u00e7erikler \u00fcreterek m\u00fc\u015fterilerinizle sa\u011fl\u0131k ve g\u00fc\u00e7l\u00fc bir ba\u011f kurars\u0131n\u0131z. Sadece \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yapmamal\u0131s\u0131n\u0131z. Belirli bir konsept olu\u015fturarak baz\u0131 g\u00fcnler bilgilendirici veya e\u011flenceli\u00a0 i\u00e7erikler, baz\u0131 g\u00fcnler tan\u0131t\u0131m ama\u00e7l\u0131 i\u00e7erikler yay\u0131nlayabilirsiniz. Rakiplerinizden bir ad\u0131m daha \u00f6ne ge\u00e7mek i\u00e7in sosyal medya reklamlar\u0131n\u0131 tercih edebilirsiniz.<\/p><p>\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/dijital-itibar-yonetimi-nedir-nasil-yapilir\/\" target=\"_blank\" rel=\"noopener\">Dijital \u0130tibar Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r?<\/a><\/p><h2>D\u00fcnya Markalar\u0131ndan \u0130\u00e7erik Pazarlama \u00d6rnekleri<\/h2><p>D\u00fcnyan\u0131n \u00f6nde gelen markalar\u0131, \u00fcr\u00fcnlerini do\u011frudan anlatmak yerine kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na dokunan i\u00e7erikler \u00fcreterek g\u00fc\u00e7l\u00fc topluluklar in\u015fa eder. Kimi marka sporu ve adrenalini sahiplenir, kimi k\u00fclt\u00fcrel ba\u011flar\u0131 \u00f6ne \u00e7\u0131kar\u0131r, kimi de cesur bir karakter yarat\u0131p onu y\u0131llarca ya\u015fat\u0131r. A\u015fa\u011f\u0131daki \u00f6rneklerde, k\u00fcresel markalar\u0131n i\u00e7erik pazarlamas\u0131n\u0131 nas\u0131l stratejik bir ileti\u015fim arac\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fcn\u00fc daha yak\u0131ndan g\u00f6rece\u011fiz.<\/p><h3>Red Bull<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53547 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/felix-baumgartner-redbull.jpg\" alt=\"reddbull pazarlama stratejisi\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/felix-baumgartner-redbull.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/felix-baumgartner-redbull-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/felix-baumgartner-redbull-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p>Red Bull do\u011fru hedef kitlesine yakla\u015fma stratejisinde en ba\u015far\u0131l\u0131 markalardan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Outdoor faaliyetlerinde, extrem spor organizasyonlar\u0131nda Red Bull\u2019u sponsor olarak g\u00f6rmeye al\u0131\u015fk\u0131n\u0131z. Partilerde, \u00fcniversitelerde k\u0131sacas\u0131 gen\u00e7 n\u00fcfusun \u00e7o\u011funlukta oldu\u011fu alanlarda olduk\u00e7a aktiftir. Bu sponsorluklar ile potansiyel m\u00fc\u015fteri kitlesinin bulundu\u011fu ortamlarda g\u00f6ze \u00e7arp\u0131yor ve onlarla ba\u011f kuruyor.<\/p><p>Tavsiye \u0130\u00e7erik: <a href=\"https:\/\/earnado.com\/tr\/redbullun-kurulusunun-gercek-hikayesi\/\" target=\"_blank\" rel=\"noopener\">Red Bull&#8217;un kurulu\u015funun ger\u00e7ek hikayesi<\/a><\/p><h3>Coca Cola<\/h3><p>John Pemberton ilk olarak Coca Colay\u0131 eczanede bir \u015furup olarak sat\u0131yordu. Bir d\u00f6nem Coca Cola&#8217;n\u0131n i\u00e7eri\u011finde alkol ve kokain vard\u0131. Coca Cola 20. y\u00fczy\u0131lda bu maddelerin tamam\u0131n\u0131 \u00e7\u0131kartt\u0131. O g\u00fcnden bug\u00fcne kadar Coca Cola\u2018n\u0131n form\u00fcl\u00fc\u00a0 hep merak konusu oldu.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53548 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/coca-cola-ramadan.jpg\" alt=\"coca cola i\u00e7erik pazarlama \u00f6rne\u011fi\" width=\"750\" height=\"300\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/coca-cola-ramadan.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/coca-cola-ramadan-300x120.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/coca-cola-ramadan-600x240.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p>Coca Cola hizmet verdi\u011fi \u00fclkelerin k\u00fclt\u00fcrlerini \u00e7ok iyi g\u00f6zlemliyor ve onlara uyum sa\u011fl\u0131yor. M\u00fc\u015fterileriyle s\u0131cak bir ba\u011f kurmas\u0131ndaki en \u00f6nemli etken reklam dilinde k\u00fclt\u00fcrlerden ve ya\u015fam \u015fekillerinden ilham almas\u0131d\u0131r. Ayr\u0131ca kuruldu\u011fu g\u00fcnden itibaren radikal bir de\u011fi\u015fikli\u011fe gitmeyen Coca Cola logosu ve alan\u0131nda ilk olan cam \u015fi\u015fesi ile kendini ak\u0131llara kaz\u0131d\u0131.<\/p><h3>Marlboro<\/h3><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53549 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/marlboro-man-campaign.jpg\" alt=\"marlboro nun i\u00e7erik pazarlama \u00f6rnekleri\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/marlboro-man-campaign.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/marlboro-man-campaign-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/03\/marlboro-man-campaign-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p><p>Marlboro piyasaya ilk \u00e7\u0131kt\u0131\u011f\u0131ndan kad\u0131nlar\u0131 hedef kitlesi olarak g\u00f6r\u00fcyordu. Daha sonra firma hedef kitle de\u011fi\u015fikli\u011fi yapt\u0131 ve yeni bir pazarlama stratejisi olu\u015fturdu. Sert bir kovboy olan Marlboro Man kampanyas\u0131 sat\u0131\u015flar\u0131 h\u0131zl\u0131 bir \u015fekilde art\u0131rd\u0131. Bu kampanya Marboro\u2019yu \u00fclkenin en \u00e7ok satan d\u00f6rd\u00fcnc\u00fc markas\u0131 yapt\u0131.<\/p><p>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/en-etkili-pazarlama-stratejileri-nelerdir-nasil-kurgulanir\/\" target=\"_blank\" rel=\"noopener\">Etkili Pazarlama Stratejileri<\/a><\/p><p>Bu i\u00e7eri\u011fimizde size etkili i\u00e7erik pazarlama stratejilerinin ne oldu\u011fu hakk\u0131nda bilgiler vermeye \u00e7al\u0131\u015ft\u0131k. K\u00fc\u00e7\u00fck b\u00fcy\u00fck fark etmeksizin b\u00fct\u00fcn firmalarda i\u00e7erik pazarlaman\u0131n i\u00e7erik pazarlamas\u0131n\u0131n \u00e7ok \u00f6nemli oldu\u011funu anlatt\u0131k. Umar\u0131z sizler i\u00e7in faydal\u0131 olmu\u015ftur. Siz de firman\u0131z ba\u015far\u0131 merdivenlerini t\u0131rman\u0131rken size h\u0131z kazand\u0131racak g\u00fcvenilir bir yol arkada\u015f\u0131 ar\u0131yorsan\u0131z bizimle ileti\u015fime ge\u00e7ebilirsiniz. <a href=\"https:\/\/earnado.com\/tr\/iletisim\/\">\u015eimdi Earnado formunu doldurarak bize ula\u015fabilirsiniz.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik pazarlamas\u0131 markalar\u0131n hedef kitlesine ula\u015fmas\u0131nda, onlarla ba\u011f kurmas\u0131nda , marka kimli\u011finin olu\u015fmas\u0131nda ve sat\u0131\u015flar\u0131n\u0131n artmas\u0131nda olduk\u00e7a \u00f6nemli bir rol oynar. Bu yaz\u0131m\u0131zda size do\u011fru i\u00e7erik pazarlamas\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fini anlataca\u011f\u0131z. \u0130\u00e7erik Pazarlama Nedir ? Content Marketing ( \u0130\u00e7erik Pazarlamas\u0131)&#8230;<\/p>\n","protected":false},"author":318,"featured_media":53585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,853,244,60],"tags":[],"class_list":["post-53584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-icerik-pazarlama","category-markalasma","category-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7erik Pazarlama Nedir? 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