{"id":53656,"date":"2023-01-05T13:55:00","date_gmt":"2023-01-05T10:55:00","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53656"},"modified":"2026-02-27T22:19:57","modified_gmt":"2026-02-27T19:19:57","slug":"kriz-yonetimi-nedir-ve-nasil-yonetilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/","title":{"rendered":"Kriz Y\u00f6netimi Nedir Ve Nas\u0131l Y\u00f6netilir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53656\" class=\"elementor elementor-53656\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fc4de76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fc4de76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e1ea371\" data-id=\"7e1ea371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ef9f2dc elementor-widget elementor-widget-text-editor\" data-id=\"3ef9f2dc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1>Kriz Y\u00f6netimi Nedir?<\/h1>\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-53657 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4.webp\" alt=\"yonetim\" width=\"1060\" height=\"353\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4.webp 1060w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4-300x100.webp 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4-1024x341.webp 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4-768x256.webp 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k4-600x200.webp 600w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/>\r\n\r\n<strong>Kriz<\/strong> T\u00fcrk\u00e7emizdeki \u201cbuhran, bunal\u0131m\u201d kelimelerinin kar\u015f\u0131l\u0131\u011f\u0131 olarak bu kelimelerin yerine kullan\u0131l\u0131r. Krizler, bir kurulu\u015fun itibar\u0131, i\u015fleyi\u015fi ve konumunu s\u00fcrd\u00fcrebilme konusunda tehdit olu\u015fturan durumlard\u0131r. \u0130\u015finizin er ya da ge\u00e7 bir krizle kar\u015f\u0131 kar\u015f\u0131ya kalma riski vard\u0131r. Bu krizlerin sebebi i\u00e7 sorunlardan veya d\u0131\u015f etkenlerden (ekonomik kriz, do\u011fal afetler, hammadde k\u0131tl\u0131\u011f\u0131, ula\u015f\u0131m grevleri\u2026) kaynaklan\u0131r. <strong>Kriz Y\u00f6netimi<\/strong> ise kurulu\u015fun bu ani ve olumsuz olaylarla ba\u015fa \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in tasarlanm\u0131\u015f stratejilerin uygulanmas\u0131d\u0131r.\r\n<h2><strong>D\u0131\u015f Krizler<\/strong>:<\/h2>\r\n<ul>\r\n \t<li>Veri ihlali<\/li>\r\n \t<li>Do\u011fal afetler<\/li>\r\n \t<li>\u00dcr\u00fcn kalitesi hakk\u0131nda s\u00f6ylentiler<\/li>\r\n \t<li>Geri \u00e7a\u011f\u0131rmaya neden olan kusurlu \u00fcr\u00fcnler<\/li>\r\n<\/ul>\r\n<h2><strong>\u0130\u00e7 Krizler<\/strong><\/h2>\r\n<ul>\r\n \t<li>Bilgi s\u0131z\u0131nt\u0131s\u0131<\/li>\r\n \t<li>\u0130tibar kayb\u0131<\/li>\r\n \t<li>Finansal a\u00e7\u0131dan k\u00f6t\u00fc y\u00f6netim<\/li>\r\n \t<li>K\u00f6t\u00fc m\u00fc\u015fteri hizmetleri<\/li>\r\n \t<li>G\u00fcvenlik protokollerinin eksikli\u011fi<\/li>\r\n<\/ul>\r\n<h2>Kriz Y\u00f6netiminin Amac\u0131 Nedir?<\/h2>\r\nBir kriz y\u00f6netim plan\u0131, bir \u015firket beklenmedik bir olumsuz durumla ba\u015fa \u00e7\u0131kma ad\u0131mlar\u0131n\u0131 \u00f6nceden haz\u0131rlar: Bir krizin etkisini olabildi\u011fince azalarak;\u00a0\u00e7al\u0131\u015fanlar\u0131 ve etkilenen di\u011fer ki\u015fileri, i\u015fleri ve \u00fcretkenli\u011fi, ve en \u00f6nemlisi \u015firketin itibar\u0131n\u0131 \u00a0m\u00fcmk\u00fcn oldu\u011funca korur.\r\n\r\nilginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/online-itibar-yonetimi-nedir-nasil-yapilir\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Online<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u0130tibar<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Y\u00f6netimi<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nedir,<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yap\u0131l\u0131r?<\/span><\/span><\/a>\r\n<h3>Kriz ileti\u015fimi ve y\u00f6netimi nas\u0131l yap\u0131l\u0131r?<\/h3>\r\n<img decoding=\"async\" class=\"alignnone wp-image-53659 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k7.webp\" alt=\"kriz_yonetim\" width=\"900\" height=\"560\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k7.webp 900w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k7-300x187.webp 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k7-768x478.webp 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k7-600x373.webp 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\r\n<ol>\r\n \t<li>\r\n<h3>Riskleri Tan\u0131mlay\u0131n.<\/h3>\r\n<\/li>\r\n<\/ol>\r\n\u0130yi bir kriz y\u00f6netimi, bir \u015firketin kar\u015f\u0131 kar\u015f\u0131ya kalabilece\u011fi riskleri \u00f6nceden tahmin edebilmesiyle ba\u015flar.\u00a0T\u00fcm potansiyel risklerin bir listesini olu\u015fturmak i\u00e7in beyin f\u0131rt\u0131nas\u0131 toplant\u0131s\u0131 d\u00fczenleyin ve t\u00fcm departmanlardan temsilciler toplay\u0131n. Her sorun i\u00e7in farkl\u0131 yakla\u015f\u0131m\u0131n\u0131z\u0131n ve ekstra bir plan\u0131n\u0131z\u0131n olmas\u0131 \u00f6nemlidir. \u00a0Plan i\u00e7erisinde bu t\u00fcr krizlerle kar\u015f\u0131la\u015f\u0131lmas\u0131 durumda \u015firket olarak nas\u0131l hareket etmeniz ve hangi \u00f6nlemleri alman\u0131z gerekti\u011fini en ba\u015fta planlarsan\u0131z, krizle y\u00fczle\u015fti\u011finizde prosed\u00fcrlerinizi uygulayarak en az hasarla s\u00fcreci kapatmaya \u00e7al\u0131\u015fabilirsiniz. Riskler de\u011fi\u015fmeye meyilli oldu\u011fundan, bir kriz y\u00f6netim plan\u0131n\u0131n d\u00fczenli olarak g\u00f6zden ge\u00e7irilmesi ve g\u00fcncellenmesi gerekti\u011fini unutmay\u0131n.\r\n<ol start=\"2\">\r\n \t<li>\r\n<h3>Bir kriz ekibi olu\u015fturun.<\/h3>\r\n<\/li>\r\n<\/ol>\r\nKriz birimi, kriz y\u00f6netimi i\u00e7in kilit noktad\u0131r. Kriz ekibi olu\u015fturmazsan\u0131z, kriz durumunun analizinin yap\u0131lmas\u0131 ve m\u00fcdahale edilme s\u00fcresi uzayaca\u011f\u0131 i\u00e7in tepki vermekte ge\u00e7 kalabilirsiniz. \u00a0Bir kriz ekibi genellikle, \u00a0kritik bir durumda \u00f6zel deneyime sahip uzmanlar\u0131n yan\u0131 s\u0131ra \u015firketten personel \u00fcyelerinden olu\u015fur:\r\n<ul>\r\n \t<li>\u015firketin ana karar vericileri (y\u00f6neticiler, servis y\u00f6neticileri, \u00fcst d\u00fczey y\u00f6neticiler),<\/li>\r\n \t<li>krizin do\u011fas\u0131 hakk\u0131nda bilgi sahibi olan dahili veya harici uzmanlar;<\/li>\r\n \t<li>ileti\u015fim ve halkla ili\u015fkiler uzmanlar\u0131;<\/li>\r\n \t<li>hukuk dan\u0131\u015fmanlar\u0131, avukatlar veya sigortac\u0131lar.<\/li>\r\n<\/ul>\r\nKrizle ba\u015fa \u00e7\u0131kmak ve \u015firketi ve itibar\u0131n\u0131 korumak i\u00e7in kararlar kriz ekibi i\u00e7inde al\u0131n\u0131r.\r\n<ol start=\"3\">\r\n \t<li>\r\n<h3>Ekibinizi E\u011fitin.<\/h3>\r\n<\/li>\r\n<\/ol>\r\nKriz zamanlar\u0131nda, \u015firketin imaj\u0131n\u0131 ve itibar\u0131n\u0131 korumak ve ayn\u0131 zamanda durumun kontrol alt\u0131nda oldu\u011funu g\u00f6stermek i\u00e7in kurumsal ileti\u015fimi dikkatli bir \u015fekilde koordine etmek \u00e7ok \u00f6nemlidir. Kriz an\u0131nda hangi ad\u0131mlar\u0131n at\u0131laca\u011f\u0131n\u0131, takip edilmesi gerekenleri ve rapor verilmesi gereken konular\u0131 ekibinize net bir \u015fekilde s\u00f6yleyerek, onlara m\u00fcmk\u00fcn oldu\u011funca bilgi vermelisiniz.\u00a0B\u00f6ylelikle ekibiniz kendi i\u00e7inde sa\u011fl\u0131kl\u0131 ileti\u015fim kuracakt\u0131r.\r\n<ol start=\"4\">\r\n \t<li>\r\n<h3>\u0130letilecek mesajlar\u0131 belirleyin.<\/h3>\r\n<\/li>\r\n<\/ol>\r\nBir kriz s\u0131ras\u0131nda \u015firketin \u00e7al\u0131\u015fanlar\u0131na, m\u00fc\u015fterilere, ortaklara, tedarik\u00e7ilere, halka vb. hitap etmesi gerekir. Bu nedenle mesajlar ama\u00e7lanan hedefe ve ayr\u0131ca bilginin yay\u0131lmas\u0131 i\u00e7in se\u00e7ilen medyaya iletilmelidir. M\u00fcmk\u00fcn oldu\u011fu kadar \u015feffaf olmaya \u00e7al\u0131\u015f\u0131n ve t\u00fcm g\u00fcvenilirli\u011finizi kaybetme pahas\u0131na sorunun varl\u0131\u011f\u0131n\u0131 inkar etmekten ka\u00e7\u0131n\u0131n. Ard\u0131ndan, krizin s\u00fcreci hakk\u0131nda ileti\u015fim kurman\u0131z gerekir. Mesajlar\u0131n\u0131z\u0131n kriz ortam\u0131ndaki stres ve bask\u0131lardan etkilenmemesi i\u00e7in ilk ad\u0131mda belirledi\u011finiz afet senaryolar\u0131n\u0131 yak\u0131ndan izleyerek geli\u015ftirmekten \u00e7ekinmeyin.\r\n<ol start=\"5\">\r\n \t<li>\r\n<h3>Kriz y\u00f6netimi i\u00e7in yer a\u00e7\u0131n.<\/h3>\r\n<\/li>\r\n<\/ol>\r\nBir kriz meydana geldi\u011finde, \u00f6nceden haz\u0131rlad\u0131\u011f\u0131n\u0131z t\u00fcm planlar\u0131 uygulayarak tepki verme zaman\u0131d\u0131r.\u00a0Bir sorun veya anormal bir durum mu tespit ettiniz?\u00a0Tehdit seviyesini de\u011ferlendirin ve\u00a0\u00a0buna g\u00f6re kriz birimini harekete ge\u00e7irin, uyar\u0131lar yap\u0131n ve m\u00fcdahale plan\u0131n\u0131 devreye al\u0131n.\r\n<ol start=\"6\">\r\n \t<li>\r\n<h3>Kimseyi su\u00e7lamay\u0131n ve pozitif kal\u0131n.<\/h3>\r\n<\/li>\r\n<\/ol>\r\nKriz anlar\u0131nda \u015firket d\u0131\u015f\u0131nda bir \u015feyi su\u00e7lamak size fayda sa\u011flamayacakt\u0131r. Sorun do\u011frudan sizden kaynaklanmasa bile ba\u015fkalar\u0131n\u0131 su\u00e7lamak, marka imaj\u0131n\u0131za, m\u00fc\u015fterilerinizin size kar\u015f\u0131 olan tutumuna olumsuz yans\u0131r. Bu sebeple de su\u00e7lamalardan ka\u00e7\u0131narak, m\u00fcmk\u00fcn oldu\u011funca \u015feffaf bir \u015fekilde s\u00fcreci y\u00f6netmeniz \u00f6nemlidir.\r\n\r\nBir kriz genellikle \u015firket i\u00e7in ger\u00e7ek bir s\u0131navd\u0131r. Ancak iyi y\u00f6netilirse \u015firketi yarat\u0131c\u0131 ve yenilik\u00e7i olmaya zorlayarak yeni f\u0131rsatlar yarat\u0131rs\u0131n\u0131z. Bunun yan\u0131nda bir kriz, ekip uyumunu ve \u00e7al\u0131\u015fanlar\u0131n ekip ruhunu, birlik duygusunu g\u00fc\u00e7lendirmek i\u00e7in bir \u015fans olur.\r\n\r\nEtkili bir \u015fekilde y\u00f6netilen bir kriz, i\u015fletmenizin imaj\u0131n\u0131 ve itibar\u0131n\u0131 iyile\u015ftirecek veya g\u00fc\u00e7lendirecektir.\r\n\r\nPeki kriz sonras\u0131nda ne yapmal\u0131y\u0131z?\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-53660 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k6.webp\" alt=\"krizsonrasi\" width=\"826\" height=\"551\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k6.webp 826w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k6-300x200.webp 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k6-768x512.webp 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k6-600x400.webp 600w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/>\r\n<h4><strong>Kriz Sonras\u0131 <\/strong><\/h4>\r\n<ul>\r\n \t<li>\r\n<h4><strong>Kriz Durumunu De\u011ferlendirin<\/strong><\/h4>\r\n<\/li>\r\n<\/ul>\r\nYukar\u0131dakilerin hepsini yapt\u0131ysan\u0131z, ekip \u00fcyelerinizden gelen bilgilerle tekrar bir plan olu\u015fturmal\u0131s\u0131n\u0131z. Kriz durumunu de\u011ferlendirmek, \u00f6nceden atamayaca\u011f\u0131n\u0131z ilk kriz ileti\u015fimi ad\u0131m\u0131d\u0131r.\u00a0\u00d6nceden haz\u0131rl\u0131k yapmad\u0131ysan\u0131z, kriz sonras\u0131 alaca\u011f\u0131n\u0131z kararlar yukar\u0131daki ad\u0131mlar\u0131 olu\u015fturma s\u00fcresince gecikecektir. Ayr\u0131ca, kriz sonras\u0131n\u0131 y\u00f6netirken \u00f6nceden ileti\u015fimde olan bir ekiple yapaca\u011f\u0131n\u0131z toplant\u0131dan alaca\u011f\u0131n\u0131z verimden daha az verim elde edersiniz. Bu y\u00fczden bir kriz ekibinin olmas\u0131 bu a\u015fama i\u00e7inde olduk\u00e7a \u00f6nemlidir.\r\n<ul>\r\n \t<li>\r\n<h4><strong>Kriz sonras\u0131 Analiz <\/strong><\/h4>\r\n<\/li>\r\n<\/ul>\r\n\u201cBu olaydan ne \u00e7\u0131kard\u0131m?\u201d sorusu ana tema olmal\u0131d\u0131r. Neyin do\u011fru, neyin yanl\u0131\u015f yap\u0131ld\u0131\u011f\u0131n\u0131n, bir dahaki sefere neyin daha iyi yap\u0131labilece\u011finin ve kriz haz\u0131rl\u0131\u011f\u0131n\u0131n \u00e7e\u015fitli unsurlar\u0131n\u0131n nas\u0131l iyile\u015ftirilebilece\u011finin resmi bir analizi, herhangi bir Kriz \u0130leti\u015fim Ekibi i\u00e7in yap\u0131lmas\u0131 gereken ba\u015fka bir faaliyettir.\r\n<h4><strong>Kriz an\u0131nda kurum i\u00e7i etkili ileti\u015fim nas\u0131l yap\u0131l\u0131r?<\/strong><\/h4>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53658 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5.jpg\" alt=\"ayni_dil\" width=\"826\" height=\"533\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5.jpg 826w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5-300x194.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5-768x496.jpg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5-622x400.jpg 622w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k5-600x387.jpg 600w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/>\r\n\r\nT\u00fcm \u00e7al\u0131\u015fan ve d\u0131\u015f uzmanlar\u0131n, birbiriyle ayn\u0131 dili konu\u015fmas\u0131, kriz ileti\u015fim plan\u0131 ve ileti\u015fim kurallar\u0131n\u0131 bilmesi \u00f6nemlidir. B\u00f6ylelikle kriz an\u0131nda h\u0131zl\u0131 hareket edebilirsiniz. Ayr\u0131ca \u00e7al\u0131\u015fanlardan herhangi birinin, bir \u015firkete veya kuruma zararl\u0131 bilgi yaymas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7melisiniz. Bu kriz i\u00e7in ileti\u015fim kuraca\u011f\u0131n\u0131z ekibin g\u00fcvenilir olmas\u0131 \u00e7ok \u00f6nemlidir. Ekibinizdeki \u00fcyeler \u015firketinizin g\u00fc\u00e7l\u00fc savunucular\u0131 ve s\u00f6zc\u00fcleri olabilirler. Sosyal medya sitelerini \u2018do\u011fru\u2019 olarak kullan\u0131r ve nihayetinde \u015firketinizin sesi olur. Krizin b\u00fcy\u00fckl\u00fc\u011f\u00fcne ba\u011fl\u0131 olarak, \u00e7al\u0131\u015fan ve uzmanlara krizin durum hakk\u0131nda bilgi vermek i\u00e7in bir toplant\u0131 yap\u0131n. \u0130leti\u015fim, bu toplant\u0131n\u0131n ana maddelerinden biri olmal\u0131d\u0131r. Elinizde bir kriz ileti\u015fim plan\u0131 olmas\u0131, \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n krizin kontrol alt\u0131nda oldu\u011funu hissetmesine yard\u0131mc\u0131 olacakt\u0131r. Yapaca\u011f\u0131n\u0131z toplant\u0131, kendilerine yetki verilmedi\u011fi s\u00fcrece, ekip i\u00e7indeki \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n ve uzmanlar\u0131n medya veya sosyal medyayla sorun hakk\u0131nda ileti\u015fim kurmamalar\u0131 gerekti\u011finin hat\u0131rlat\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemlidir.\r\n\r\nilginizi \u00e7ekebilir:<a href=\"https:\/\/earnado.com\/tr\/kurumsal-iletisim-nedir-nasil-yapilir-detayli-anlatim\/\"> <span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Kurumsal<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u0130leti\u015fim<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nedir<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u2013<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yap\u0131l\u0131r?<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">(Detayl\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Anlat\u0131m)<\/span><\/span><\/a>\r\n<h4><a href=\"https:\/\/earnado.com\/tr\/sosyal-medya-kriz-yonetimi-nasil-yapilmalidir-markalar-icin-5-pratik-yontem\/\">Sosyal Medya Kriz Y\u00f6netimi Nas\u0131l Yap\u0131lmal\u0131d\u0131r?<\/a><\/h4>\r\nD\u00fcnyada internet kullan\u0131m\u0131n\u0131n \u00e7ok yayg\u0131n olmas\u0131 nedeniyle, kurulu\u015fla ilgili olumsuz yorumlar bir medya krizinin \u00e7\u0131kmas\u0131na neden olur. Kurulu\u015funuzun itibar\u0131 ve g\u00fcvenilirli\u011fi tehdit alt\u0131na girer.\r\n<ul>\r\n \t<li>\r\n<h4>Ad\u0131m 1: Bir Sosyal Medya Kriz Politikas\u0131 Olu\u015fturun<\/h4>\r\n<\/li>\r\n<\/ul>\r\nPotansiyel bir krizin \u00e7\u00f6z\u00fcm\u00fc i\u00e7in ekibinizle beyin f\u0131rt\u0131nas\u0131 yap\u0131n. Bir yan\u0131t stratejisi olu\u015fturmaktan sorumlu olacaklar\u0131 i\u00e7in, ileti\u015fim alan\u0131nda \u00e7al\u0131\u015fma deneyimine sahip olanlar\u0131 se\u00e7mek \u00e7ok \u00f6nemlidir.\r\n\r\nilginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/sosyal-medya-hizmetleri\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Sosyal<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Medya<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Hizmetleri<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nelerdir?<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Firmalar<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">i\u00e7in<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Neler<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yap\u0131l\u0131r?<\/span><\/span><\/a>\r\n<ul>\r\n \t<li>\r\n<h4>Ad\u0131m 2: Sosyal Medyadaki T\u00fcm Kampanyalar\u0131 ve Planlanm\u0131\u015f G\u00f6nderileri Durdurun<\/h4>\r\n<\/li>\r\n<\/ul>\r\nTakip\u00e7ileriniz daha dikkatli bir yan\u0131t bekledi\u011finden d\u00fc\u015f\u00fcn\u00fclmeden yap\u0131lan payla\u015f\u0131mlar, takip\u00e7ileriniz taraf\u0131ndan duyars\u0131z \u015firket olarak g\u00f6r\u00fcnmenizi sa\u011flar.\r\n\r\n\u0130nternet ayn\u0131 zamanda olumlu ya da olumsuz haberlerin ve yorumlar\u0131n daha uzun s\u00fcre g\u00fcndemde kalmas\u0131 anlam\u0131na gelmektedir. Yay\u0131lmas\u0131 sadece birka\u00e7 dakika s\u00fcren t\u00fcm olaylar sonsuza dek siber uzayda kalabilmektedir.\u00a0 Kriz an\u0131nda sakin kalarak planlar yaratman\u0131z \u00f6nemli. Takip\u00e7ilerinizden gelen geri d\u00f6n\u00fc\u015flere mutlaka cevap verin sorulardan ka\u00e7man\u0131z krizin b\u00fcy\u00fcmesine sebep olur. Sosyal medya iletilerinizi yazarken ger\u00e7ekten samimi olun. \u00d6z\u00fcr dilemeniz gerekiyorsa dileyin.\r\n\r\nD\u00fcnya \u00e7ap\u0131nda ger\u00e7ekle\u015fen\u00a0ba\u015far\u0131l\u0131 kriz y\u00f6netimi \u00f6rnekleri\u00a0sizlerle payla\u015faca\u011f\u0131z.\r\n\r\n\u0130lk kriz y\u00f6netimi<strong>\u00a0<\/strong>i\u00e7in bundan yakla\u015f\u0131k 37 y\u0131l \u00f6nce ger\u00e7ekle\u015fen bir krizden bahsederek ba\u015flayal\u0131m. Markam\u0131z Tylenol ad\u0131nda bir a\u011fr\u0131 kesici \u015firketi. Zaman\u0131nda kullan\u0131lan a\u011fr\u0131 kesici Amerika\u2019da b\u00fcy\u00fck bir Pazar a\u011f\u0131na sahipti. \u00dclkede tam tam\u0131na 1 milyar dolar ila\u00e7 hacmini yakalam\u0131\u015ft\u0131. A\u011fr\u0131 kesiciyi \u00fcreten firma i\u00e7in her \u015fey yolundayd\u0131. Ancak sonra beklenmedik bir olay ya\u015fand\u0131 ve Tylenol kullanan \u00fc\u00e7 ki\u015fi ya\u015fam\u0131n\u0131 yitirdi.\r\n\r\nYa\u015fan\u0131lan olaylar sonras\u0131 \u015firketler t\u00fcm Tylenol a\u011fr\u0131 kesiciyi kald\u0131rd\u0131. Davas\u0131ndan vazge\u00e7meyen firma, belli bir zaman sonra daha g\u00fcvenilir oldu\u011funu iddia ettikleri ila\u00e7lar\u0131n\u0131 tan\u0131tt\u0131. Yap\u0131lan yat\u0131r\u0131m ve g\u00fcven ile birlikte tam bir y\u0131l sonra 1983\u2019te yeniden \u015firket eski g\u00fcnlerine kavu\u015ftu. 1986\u2019da ila\u00e7la zehirlenme vakas\u0131 yeniden g\u00fcndeme geldi. \u015eirket, halk\u0131n g\u00fcvenini kazand\u0131\u011f\u0131 i\u00e7in karalamalara inan\u0131lmad\u0131. Ya\u015fan\u0131lan zorluklara ra\u011fmen \u015firket, zorluklara g\u00f6\u011f\u00fcs gererek d\u00f6nemin en b\u00fcy\u00fck\u00a0ba\u015far\u0131l\u0131 kriz y\u00f6netimi \u00f6rnekleri<strong>\u00a0<\/strong>listesinde yer ald\u0131.\r\n\r\nBir di\u011fer \u00f6rne\u011fimiz D\u00fcnya\u2019n\u0131n en \u00fcnl\u00fc\u00a0tavuk restoran zincirine sahip olan KFC. KFC,<strong>\u00a0<\/strong>Birle\u015fik Krall\u0131k\u2019 ta b\u00fcy\u00fck bir krizin ortas\u0131nda kald\u0131. 2018 y\u0131l\u0131nda, KFC Birle\u015fik Krall\u0131\u011f\u0131\u2019n tamam\u0131nda tavuk stoklar\u0131n\u0131 t\u00fcketti. KFC, 900 restoran zincirine sahip olan b\u00f6lgede, restoranlar tek tek kapanmaya ba\u015flad\u0131.\r\n\r\nB\u00fcy\u00fck bir krize yol a\u00e7an bu olay d\u00fcnya \u00e7ap\u0131nda \u00e7ok ses getirdi. Tavuklar\u0131n t\u00fckenmesi sadece restoranlarda de\u011fil, sosyal medya \u00fczerinden de b\u00fcy\u00fck ilgi toplad\u0131. KFC \u015eirket i\u015fi dalgaya alarak esprili bir dille durumu a\u00e7\u0131klay\u0131p ilgin\u00e7 bir kriz y\u00f6netimi \u00f6rne\u011fi g\u00f6sterdi. \u0130lk \u00f6nce bir foto\u011fraf payla\u015farak t\u00fcm insanlardan \u00f6z\u00fcr diledi. Daha sonras\u0131nda KFC olan \u015firketin harflerini de\u011fi\u015ftirerek FCK yapt\u0131. A\u00e7\u0131klamada ise; \u2018\u2019Tavuksuz bir tavuk restoran\u0131 olamaz.\u2019\u2019 a\u00e7\u0131klamas\u0131yla g\u00fcndeme geldi. \u0130zledi\u011fi kriz y\u00f6netimi politikas\u0131 ile \u015firketin d\u00fc\u015ft\u00fc\u011f\u00fc k\u00f6t\u00fc durumdan ba\u015far\u0131yla \u00e7\u0131karmay\u0131 ba\u015fard\u0131.\r\n\r\nilginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/marka-yonetimi-nasil-yapilir-en-onemli-uygulanabilir-ornekler\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Marka<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Y\u00f6netimi<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nas\u0131l<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yap\u0131l\u0131r<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">?<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">En<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00d6nemli<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Uygulanabilir<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">\u00d6rnekler<\/span><\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kriz Y\u00f6netimi Nedir? Kriz T\u00fcrk\u00e7emizdeki \u201cbuhran, bunal\u0131m\u201d kelimelerinin kar\u015f\u0131l\u0131\u011f\u0131 olarak bu kelimelerin yerine kullan\u0131l\u0131r. Krizler, bir kurulu\u015fun itibar\u0131, i\u015fleyi\u015fi ve konumunu s\u00fcrd\u00fcrebilme konusunda tehdit olu\u015fturan durumlard\u0131r. \u0130\u015finizin er ya da ge\u00e7 bir krizle kar\u015f\u0131 kar\u015f\u0131ya kalma riski vard\u0131r. Bu krizlerin&#8230;<\/p>\n","protected":false},"author":327,"featured_media":53662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-53656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kriz Y\u00f6netimi Nedir Ve Nas\u0131l Y\u00f6netilir? - Earnado<\/title>\n<meta name=\"description\" content=\"\u015eirketinizin ba\u015f\u0131na gelen krizlerden nas\u0131l kurtulursunuz? Kriz nedir? Kriz Y\u00f6netimi Nedir? 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Kriz an\u0131nda iyi ileti\u015fim ve daha fazlas\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T19:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"826\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Buse Sultan Sevindik\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buse Sultan Sevindik\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/\",\"url\":\"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/\",\"name\":\"Kriz Y\u00f6netimi Nedir Ve Nas\u0131l Y\u00f6netilir? - Earnado\",\"isPartOf\":{\"@id\":\"https:\/\/earnado.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/earnado.com\/tr\/kriz-yonetimi-nedir-ve-nasil-yonetilir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/k2.webp\",\"datePublished\":\"2023-01-05T10:55:00+00:00\",\"dateModified\":\"2026-02-27T19:19:57+00:00\",\"author\":{\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/64567d091af95e4fd77cce8d7bb94429\"},\"description\":\"\u015eirketinizin ba\u015f\u0131na gelen krizlerden nas\u0131l kurtulursunuz? 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