{"id":53751,"date":"2023-01-05T13:55:00","date_gmt":"2023-01-05T10:55:00","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53751"},"modified":"2023-01-05T16:03:31","modified_gmt":"2023-01-05T13:03:31","slug":"marka-kulturu-nedir-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/marka-kulturu-nedir-nasil-olusturulur\/","title":{"rendered":"Marka K\u00fclt\u00fcr\u00fc Nedir? Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53751\" class=\"elementor elementor-53751\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e17002d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e17002d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e745884\" data-id=\"3e745884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eda2ac5 elementor-widget elementor-widget-text-editor\" data-id=\"6eda2ac5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tG\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artan rekabet ortam\u0131 \u00fcr\u00fcnler ve hizmetler aras\u0131ndaki farklar\u0131 gittik\u00e7e ortadan kald\u0131rmaktad\u0131r. Art\u0131k \u00fcr\u00fcn veya hizmet ondan bekleneni yerine getirmekten daha \u00f6tede, m\u00fc\u015fteri i\u00e7in anlam ifade etmek zorundad\u0131r. H\u0131zla artan bu rekabet ortam\u0131nda markalar ve \u015firketler, \u00fcr\u00fcnlerini ve hizmetlerini geli\u015ftirme yolunda \u00e7al\u0131\u015fmalar yapmaktad\u0131r. Her ne kadar \u015firketler ve markalar \u00fcr\u00fcnlerini veya hizmetlerini geli\u015ftirme yollar\u0131n\u0131 arasalar da, g\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda \u00f6nemli olan \u00fcr\u00fcn veya hizmeti geli\u015ftirmek de\u011fil ba\u015far\u0131l\u0131 bir marka veya \u015firket olmak i\u00e7in \u00f6nemli olan marka k\u00fclt\u00fcr\u00fc olu\u015fturmakt\u0131r. Marka k\u00fclt\u00fcr\u00fc, bir markan\u0131n veya \u015firketin piyasada varl\u0131\u011f\u0131n\u0131 daha uzun s\u00fcre devam ettirmesini ve rekabette \u00fcst\u00fcnl\u00fck sa\u011flamas\u0131nda ka\u00e7\u0131n\u0131lmaz \u00f6nem ta\u015f\u0131yan bir unsurdur.\n\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-53760 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-4-2.png\" alt=\"markala\u015fma\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-4-2.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-4-2-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-4-2-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<h2><strong>K\u00dcLT\u00dcR NED\u0130R?<\/strong><\/h2>\nK\u00fclt\u00fcr kelimesi Latince \u201cekmek, ekilebilir hale getirmek\u201d anlam\u0131na gelen bir kelimedir. Tar\u0131mla ilgili olan bu anlamlar ortak noktas\u0131 insan yap\u0131m\u0131 ve insan taraf\u0131ndan olu\u015fturulan \u015feylere y\u00fcklenmi\u015ftir. K\u00fclt\u00fcr, \u00e7ok say\u0131da anlama sahip bir\u00a0 s\u00f6zc\u00fckt\u00fcr.K\u00fclt\u00fcr Nedir? Deyince G\u00fcn\u00fcm\u00fczde tan\u0131mlanan k\u00fclt\u00fcr, bir toplumun veya toplulu\u011fun kendilerine \u00f6zg\u00fc olan ve gelece\u011fe aktard\u0131klar\u0131 her \u015fey olarak a\u00e7\u0131klayabiliriz. TDK s\u00f6zl\u00fc\u011f\u00fcnde \u201cTarihsel, toplumsal geli\u015fme s\u00fcreci i\u00e7inde yarat\u0131lan b\u00fct\u00fcn maddi ve manevi de\u011ferler ile bunlar\u0131 yaratmada, sonraki nesillere iletmede kullan\u0131lan, insan\u0131n do\u011fal ve toplumsal \u00e7evresine egemenli\u011fin \u00f6l\u00e7\u00fcs\u00fcn\u00fc g\u00f6steren ara\u00e7lar\u0131n b\u00fct\u00fcn\u00fc.\u201d Olarak\u00a0 ge\u00e7er. Sosyal bilimlerden be\u015feri bilimlere kadar uzanan geni\u015f \u00e7apta anlamlar i\u00e7erir. Bu yaz\u0131m\u0131zda ise Marka K\u00fclt\u00fcr\u00fc Nedir? Nas\u0131l Olu\u015fturulur? Konusunu i\u015fleyece\u011fiz.\n<h2><strong>MARKA NED\u0130R?<\/strong><\/h2>\n<a href=\"https:\/\/earnado.com\/tr\/yeni-bir-urun-hizmet-yeni-bir-marka-yarattiginizda-oneriler\/\"><strong>Marka<\/strong><\/a>, bir i\u015fletmenin mal ve\/veya hizmetlerini bir ba\u015fka i\u015fletmenin mal ve\/veya hizmetlerinden ay\u0131rt etmesini sa\u011flayan; bir isim, terim, tasar\u0131m, sembol veya di\u011fer herhangi bir \u00f6zelliktir. Markalar, i\u015f d\u00fcnyas\u0131nda, pazarlamada, reklamc\u0131l\u0131kta ve bir \u00e7ok sekt\u00f6rde tan\u0131nmak amac\u0131yla kullan\u0131l\u0131r. Marka uygulamas\u0131n\u0131n M.\u00d6. 2700 gibi \u00e7ok uzun s\u00fcre \u00f6nce eski M\u0131s\u0131rl\u0131larda ba\u015flad\u0131\u011f\u0131n\u0131 tahmin ediyoruz. Bir ki\u015finin hayvanlar\u0131n\u0131 di\u011ferlerinden ay\u0131rmak i\u00e7in damgalama demiriyle hayvan\u0131n derisine yak\u0131lan ay\u0131rt edici bir sembol arac\u0131l\u0131\u011f\u0131yla kullanmas\u0131 ile markalama uygulamas\u0131 ba\u015flad\u0131. E\u011fer bir hayvan kaybolduysa veya \u00e7al\u0131nd\u0131ysa \u00fcst\u00fcndeki sembol\u00fc g\u00f6ren ki\u015fi ger\u00e7ek sahibini tan\u0131yabilirdi. Bu uygulama ile \u201cmarka\u201d terimi ortaya \u00e7\u0131km\u0131\u015f oldu ve markalama uygulamas\u0131n\u0131n en eski bi\u00e7imlerinden biri olarak literat\u00fcre ge\u00e7ti. G\u00fcn\u00fcm\u00fcz \u00e7a\u011f\u0131nda marka kavram\u0131, bir \u015firketi veya \u00fcr\u00fcnleri rakiplerinden ay\u0131rmaya yarayan, m\u00fc\u015fterilerinin zihninde kal\u0131c\u0131 bir izlenim yaratmay\u0131 ama\u00e7layan her t\u00fcr soyut veya somut i\u015farettir.\n\n<img decoding=\"async\" class=\"alignnone wp-image-53761 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-5-1.png\" alt=\"markak\u00fclt\u00fcr\u00fcolu\u015fturma\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-5-1.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-5-1-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-5-1-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<h3><strong>MARKA K\u00dcLT\u00dcR\u00dc NED\u0130R?<\/strong><\/h3>\nBir markan\u0131n veya \u015firketin de\u011ferlerinin, eti\u011finin, misyon ve vizyonunun, ama\u00e7lar\u0131n\u0131n somutla\u015fm\u0131\u015f halidir. Art\u0131k sadece bir isim olmakla yetinmemekte. \u00dcr\u00fcne bir kimlik ve ki\u015filik katan, m\u00fc\u015fterilerin alg\u0131lar\u0131yla \u015fekillenen bir kavram olarak kullanmaktay\u0131z. Marka K\u00fclt\u00fcr\u00fc Nedir? Sorusunu derinlemesine inceledi\u011fimizde; <a href=\"https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/\"><strong>Marka k\u00fclt\u00fcr\u00fc<\/strong><\/a>, bir \u015firketin markas\u0131n\u0131 pazara g\u00fc\u00e7l\u00fc, tutarl\u0131 ve rekabet\u00e7i bir \u015fekilde sunmak i\u00e7in geli\u015ftirdi\u011fi bir kavramd\u0131r. Marka k\u00fclt\u00fcr\u00fc yaln\u0131zca marka sahibinin a\u00e7\u0131klayabilece\u011fi bir \u015fey de\u011fildir. Markan\u0131n her katman\u0131nda, her biriminde ve her seviyesinde \u00e7al\u0131\u015fan ki\u015filer taraf\u0131ndan benimsenmesi demektir. En alt katman\u0131ndan en \u00fcst katman\u0131na kadar bu k\u00fclt\u00fcr; payla\u015f\u0131lan, desteklenen ve ya\u015fanan bir \u015feydir. \u0130yi marka k\u00fclt\u00fcr\u00fcne sahipseniz herkesin sizin markan\u0131za y\u00f6nelece\u011fi de\u011ferler ve ama\u00e7lara sahip oldu\u011funuz anlam\u0131na gelmektedir. Ayr\u0131ca marka k\u00fclt\u00fcr\u00fc, o marka i\u00e7in \u00e7al\u0131\u015fan insanlar\u0131n sahip olduklar\u0131 \u00e7al\u0131\u015fma \u015fekilleri ve davran\u0131\u015f bi\u00e7imlerini de kapsamaktad\u0131r.\n\nG\u00fcn\u00fcm\u00fczde hepimiz Japon patronlar\u0131n, m\u00fchendislerin ve \u00e7al\u0131\u015fanlar\u0131n i\u015f ahlak\u0131n\u0131 ve k\u00fclt\u00fcrlerini kendimize \u00f6rnek al\u0131r ve onlar\u0131 takdir ederiz. Kocaeli\u2019nin Gebze il\u00e7esinde 24 y\u0131ld\u0131r \u00fcretim yapan Honda T\u00fcrkiye fabrikas\u0131, son arac\u0131n\u0131 da 28 Eyl\u00fcl 2021 tarihinde \u00fcretim band\u0131ndan indirdi ve T\u00fcrkiye\u2019deki \u00fcretimine son verdi. Yakla\u015f\u0131k 1200 ki\u015finin \u00e7al\u0131\u015ft\u0131\u011f\u0131 fabrika, \u00e7al\u0131\u015fanlar\u0131na benzersiz bir ayr\u0131l\u0131k ile veda etti. \u00c7al\u0131\u015fanlar\u0131n\u0131n ma\u011fdur olmamas\u0131 i\u00e7in Honda markas\u0131, 1200 \u00e7al\u0131\u015fan\u0131na 8 maa\u015f tutar\u0131nda tazminat \u00f6demesi ger\u00e7ekle\u015ftirdi. Ayr\u0131ca t\u00fcm tazminatlar d\u0131\u015f\u0131nda t\u00fcm \u00e7al\u0131\u015fanlara birer Cumhuriyet Alt\u0131n\u0131 hediye edildi ve 10 y\u0131ldan az \u00e7al\u0131\u015fan \u00e7al\u0131\u015fanlar\u0131na 40 maa\u015f tazminat; 10 y\u0131ldan fazla \u00e7al\u0131\u015fan \u00e7al\u0131\u015fanlar\u0131na ise 48 maa\u015f tazminat \u00f6demesi ger\u00e7ekle\u015ftirdi. Peki neden bu \u00f6rne\u011fi verdim? Honda gibi bir marka d\u00fc\u015f\u00fcn\u00fcn, \u00e7al\u0131\u015fan\u0131n ve patronun birbirine b\u00f6ylesine ba\u011fl\u0131 olmas\u0131 bir markan\u0131n k\u00fclt\u00fcr\u00fc demek de\u011fil midir?\n\nBu \u015fekilde bir marka k\u00fclt\u00fcr\u00fc olu\u015fturursan\u0131z, sizin gibi d\u00fc\u015f\u00fcnen ve sizin i\u00e7in \u00e7al\u0131\u015fmaya motive olmu\u015f insanlar\u0131n bulundu\u011fu bir ortam yaratm\u0131\u015f olursunuz, ayr\u0131ca markan\u0131z\u0131n bilinirli\u011fini ve de\u011ferini artt\u0131rmak i\u00e7in \u00e7al\u0131\u015fan harika <a href=\"https:\/\/earnado.com\/tr\/marka-elcisi-nedir-nasil-olunur-neler-yapar\/\"><strong>marka el\u00e7ileriniz<\/strong><\/a> olan ekip \u00fcyeleriniz olur.\n\n<img decoding=\"async\" class=\"alignnone wp-image-53755 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917.jpg\" alt=\"markalar\" width=\"1222\" height=\"815\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917.jpg 1222w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917-300x200.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917-1024x683.jpg 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917-768x512.jpg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/LogosSmall-20191016123459917-600x400.jpg 600w\" sizes=\"(max-width: 1222px) 100vw, 1222px\" \/>\n<h3><strong>MARKA K\u00dcLT\u00dcR\u00dcN\u00dcN FAYDALARI<\/strong><\/h3>\nMarka k\u00fclt\u00fcr\u00fc, \u00e7al\u0131\u015fanlar\u0131 ortak de\u011ferler ve ama\u00e7lar etraf\u0131nda birle\u015ftirir. \u00c7o\u011fu zaman tan\u0131mlanmam\u0131\u015f ve yaz\u0131l\u0131 olmayan bu de\u011ferler ve tutumlar, bu markan\u0131n elde ettikleri ba\u015far\u0131lar\u0131n\u0131n birikimlerinden olu\u015fmaktad\u0131r. \u0130yi bir marka k\u00fclt\u00fcr\u00fcne sahip markalar her zaman rakipleri aras\u0131nda farkl\u0131 ve \u00f6nde olurlar. Marka k\u00fclt\u00fcr\u00fc, \u015firket ve\/veya markan\u0131n stratejik bir b\u00fct\u00fcnl\u00fck i\u00e7erisinde ilerlemesini sa\u011flar. Bu y\u00fczden marka k\u00fclt\u00fcr\u00fcn\u00fcn olu\u015fmas\u0131, markan\u0131n ki\u015filer ve \u00f6znel \u015feylerden ba\u011f\u0131ms\u0131z olarak sistemsel bir \u015fekilde var olmas\u0131n\u0131 sa\u011flar. Bu b\u00f6l\u00fcmde sizlere marka k\u00fclt\u00fcr\u00fcn\u00fcn faydalar\u0131n\u0131 s\u0131ralayaca\u011f\u0131z. \u0130yi bir marka k\u00fclt\u00fcr\u00fcne sahipseniz:\n<ul>\n \t<li>Her zaman potansiyel \u00e7al\u0131\u015fan ve potansiyel m\u00fc\u015fterilere sahip olursunuz.<\/li>\n \t<li>Sizin i\u00e7in \u00e7al\u0131\u015fmaya motive olmu\u015f ve marka de\u011ferinizi, bilinilirli\u011finizi artt\u0131ran ekip \u00fcyeleri ile \u00e7al\u0131\u015fm\u0131\u015f olursunuz.<\/li>\n \t<li>\u0130\u015fveren, patron, m\u00fcd\u00fcr gibi \u00fcst kademe ki\u015filer marka de\u011ferlerine g\u00f6re ya\u015far ve \u00e7al\u0131\u015fanlar\u0131na bunu a\u015f\u0131lar.<\/li>\n \t<li>\u0130nsanlar \u015firket ile \u00f6zde\u015fle\u015fir, markaya uygun davran\u0131r, markan\u0131n de\u011ferlerine sayg\u0131 g\u00f6sterir.<\/li>\n \t<li>Marka k\u00fclt\u00fcr\u00fc, t\u00fcm birimleri ba\u011flad\u0131\u011f\u0131ndan ve herkes i\u00e7in ge\u00e7erli kurallard\u0131r. Bir sorun ya\u015fand\u0131\u011f\u0131nda \u00e7ok k\u0131sa bir s\u00fcrede iyi bir marka k\u00fclt\u00fcr\u00fc sorunu \u00e7\u00f6zer.<\/li>\n<\/ul>\nSa\u011fl\u0131kl\u0131 ve iyi i\u015flenmi\u015f bir marka k\u00fclt\u00fcr\u00fc, \u00fcr\u00fcnlerin kalitesi, sunulan m\u00fc\u015fteri hizmetleri, markan\u0131n yeni m\u00fc\u015fteriler \u00e7ekmesi ve pazarda her zaman \u00f6nde olmas\u0131 ile sizler i\u00e7in inan\u0131lmaz faydalar sa\u011flar. Bu noktan\u0131n devam\u0131 olarak, iyi bir marka k\u00fclt\u00fcr\u00fc ayn\u0131 zamanda m\u00fc\u015fterilerin \u00fcr\u00fcn ve hizmetlerden son derece memnun olduklar\u0131n\u0131,\u00a0 insanlar\u0131n kendi de\u011ferlerini \u015firketin\/markan\u0131n de\u011ferleri ve k\u00fclt\u00fcr\u00fc ile \u00f6zde\u015fle\u015ftirmesini sa\u011flar.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53762 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-6-1.png\" alt=\"markamarka\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-6-1.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-6-1-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/Adsiz-tasarim-6-1-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\n<h3><strong>HAR\u0130KA MARKA K\u00dcLT\u00dcR\u00dc NASIL OLU\u015eTURULUR?<\/strong><\/h3>\nEtkili bir marka k\u00fclt\u00fcr\u00fc olu\u015fturmak ilk olarak sizinle ba\u015flar. Markan\u0131n sahibi veya kurucusu, markan\u0131n en b\u00fcy\u00fck temsilcisi olmal\u0131d\u0131r. Sadece kelimeler ile de\u011fil \u015firket veya markan\u0131z\u0131 uygulamalar\u0131n\u0131zla temsil etmelisiniz.\n<ul>\n \t<li>\n<h4><strong>MARKA K\u00dcLT\u00dcR\u00dcN\u00dcZ\u00dc TANIMLAYIN<\/strong><\/h4>\n<\/li>\n<\/ul>\nMarkan\u0131z\u0131n kurulu\u015funda iyi bir k\u00fclt\u00fcr olu\u015fturmak i\u00e7in yapman\u0131z gereken ilk \u015fey temel de\u011ferlerinizi belirlemektir. Bu noktada \u201cVizyon\u201d ve \u201cMisyon\u201d terimleri ortaya \u00e7\u0131kmaktad\u0131r. Vizyon nedir? Vizyon; bir kurum, kurulu\u015f veya markan\u0131n gelecek planlar\u0131 hakk\u0131nda verilen bilgidir. Amac\u0131m\u0131z nedir? Nereye gitmek istiyoruz? Gibi sorular\u0131 cevapland\u0131r\u0131r. Misyon nedir? Misyon; kurum, kurulu\u015f veya markan\u0131n kurulu\u015f amac\u0131 hakk\u0131nda bilgi verir. Ne yap\u0131yoruz? Neden kurulduk? Neye\/Kime hizmet ediyoruz? Gibi sorulara cevap verir. Markan\u0131z\u0131n temel de\u011ferlerini belirlerken bu terimler marka k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc tan\u0131mlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\n<ul>\n \t<li>\n<h4><strong>DE\u011eERLER\u0130N\u0130Z\u0130 BEL\u0130RLEY\u0130N<\/strong><\/h4>\n<\/li>\n<\/ul>\nMarkan\u0131z\u0131n hangi de\u011ferleri benimsedi\u011fini belirlemelisiniz. Markan\u0131z hizmet ve\/veya \u00fcr\u00fcnlerinde hangi de\u011ferler ile \u00f6ne \u00e7\u0131kmak istiyor? M\u00fc\u015fterilerinizin beklentileri ve \u015firkete ba\u011fl\u0131l\u0131\u011f\u0131 konusunda bu son derece \u00f6nemlidir. \u00d6zg\u00fcnl\u00fck, yarat\u0131c\u0131l\u0131k, sadelik, \u015f\u0131kl\u0131k; bu ve bunun gibi bir \u00e7ok de\u011fer aras\u0131ndan hangileri sizi temsil ediyor? Bu sorular\u0131 cevaplay\u0131p de\u011ferlerinizi k\u00fclt\u00fcr\u00fcn\u00fcze yerle\u015ftirmelisiniz.\n<ul>\n \t<li>\n<h4><strong>MARKA DE\u011eERLER\u0130N\u0130Z\u0130 TANITIN VE TE\u015eV\u0130K ED\u0130N<\/strong><\/h4>\n<\/li>\n<\/ul>\nMarkan\u0131z\u0131n temel de\u011ferlerini, niteliklerini, hedeflerini ve di\u011fer t\u00fcm \u015feyleri ekibinizle ve m\u00fc\u015fterilerinizle payla\u015f\u0131n. Markan\u0131z\u0131 yaln\u0131zca size ait ve sizin tan\u0131mlayabilece\u011finiz bir \u015fey olarak d\u00fc\u015f\u00fcnmeyin, markan\u0131z sizinle ilgili olan herkes taraf\u0131ndan bilinmeli ve herkes tan\u0131mlayabilmelidir. Bunu ba\u015farman\u0131z i\u00e7in markan\u0131z\u0131n neyi temsil etti\u011fini ve hangi de\u011ferler ile hareket etti\u011fini insanlara iletmelisiniz.\n<ul>\n \t<li>\n<h4><strong>MARKANIZIN DE\u011eERLER\u0130NE UYGUN K\u0130\u015e\u0130LERLE \u00c7ALI\u015eIN<\/strong><\/h4>\n<\/li>\n<\/ul>\n\u0130yi bir marka k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n bir di\u011fer ad\u0131m\u0131, markan\u0131z\u0131n de\u011ferlerine uygun ki\u015filerle \u00e7al\u0131\u015fmakt\u0131r. Sizinle benzer d\u00fc\u015f\u00fcnen insanlar, markan\u0131z\u0131n hedeflerini ve de\u011ferleriyle uyumlu \u00e7al\u0131\u015fanlar\u0131 i\u015fe almak markan\u0131z\u0131n hedeflerine ula\u015fmas\u0131nda \u00f6nemli bir rol oynayacakt\u0131r.\n<ul>\n \t<li>\n<h4><strong>MARKANIZIN OBJE VE SEMBOLLER\u0130N\u0130 BEL\u0130RLEY\u0130N<\/strong><\/h4>\n<\/li>\n<\/ul>\nMarkan\u0131zla \u00f6zde\u015fle\u015fecek logo, sembol, obje ve hatta maskotlar\u0131n\u0131z\u0131 belirleyin. De\u011ferlerinizi yans\u0131tman\u0131n bir di\u011fer \u00f6nemli y\u00f6ntemi ise de\u011ferlerinizi sembol, obje ve benzeri \u015feylerle \u00f6zde\u015fle\u015ftirmektir. \u00d6rnek olarak T\u00fcrk Hava Yollar\u0131, logosunda bir ku\u015fu temsil eden logo kullanmaktad\u0131r.\n<ul>\n \t<li>\n<h4><strong>H\u0130KAYEN\u0130Z\u0130 ANLATIN<\/strong><\/h4>\n<\/li>\n<\/ul>\nMarkan\u0131z\u0131n beslendi\u011fi bir hikayeniz var m\u0131? Markan\u0131z\u0131n kurulu\u015f s\u00fcrecini, ya\u015fam\u0131n\u0131, markan\u0131n hedeflerine y\u00f6nelik stratejileri anlatabilece\u011finiz bir hikayeniz varsa bunu anlat\u0131p m\u00fc\u015fterilerinizin ak\u0131llar\u0131nda bir imaj olu\u015fturabilirsiniz.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-53756 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand.png\" alt=\"what-is-brand\" width=\"1200\" height=\"628\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand.png 1200w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand-300x157.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand-1024x536.png 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand-768x402.png 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/what-is-brand-600x314.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n\n<strong>SONU\u00c7<\/strong>\n\nTebrikler, son a\u015fama ile birlikte marka k\u00fclt\u00fcr\u00fcn\u00fcz olu\u015fturdunuz. \u015eimdi yapman\u0131z gereken marka k\u00fclt\u00fcr\u00fcn\u00fcz\u00fc t\u00fcm \u00fcr\u00fcnlerinize, hizmetlerinize, \u00e7al\u0131\u015fanlar\u0131n\u0131za ve en \u00f6nemlisi markan\u0131z\u0131n kendisine i\u015flemelisiniz. Bu zorlu bir yol ancak sonucunda markan\u0131z ve sizin geli\u015fmeniz mucize olmayacakt\u0131r. Unutmamal\u0131s\u0131n\u0131z ki, stratejik ve birikimli ilerlerseniz ba\u015far\u0131lar\u0131n\u0131z kal\u0131c\u0131 olacakt\u0131r. Markala\u015fma ve marka k\u00fclt\u00fcr\u00fc yolunda herkese bol \u015fanslar.\n\nAyr\u0131ca Dikkatinizi \u00c7ekebilir: <strong><a href=\"https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/\">https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/<\/a><\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artan rekabet ortam\u0131 \u00fcr\u00fcnler ve hizmetler aras\u0131ndaki farklar\u0131 gittik\u00e7e ortadan kald\u0131rmaktad\u0131r. Art\u0131k \u00fcr\u00fcn veya hizmet ondan bekleneni yerine getirmekten daha \u00f6tede, m\u00fc\u015fteri i\u00e7in anlam ifade etmek zorundad\u0131r. H\u0131zla artan bu rekabet ortam\u0131nda markalar ve \u015firketler, \u00fcr\u00fcnlerini&#8230;<\/p>\n","protected":false},"author":329,"featured_media":53753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1265,244],"tags":[],"class_list":["post-53751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marka-hikayeleri","category-markalasma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka K\u00fclt\u00fcr\u00fc Nedir? Nas\u0131l Olu\u015fturulur? - Earnado<\/title>\n<meta name=\"description\" content=\"Harika marka k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n yollar\u0131n\u0131 anlatt\u0131\u011f\u0131m\u0131z bu yaz\u0131m\u0131z\u0131 inceleyebilir, marka k\u00fclt\u00fcr\u00fc hakk\u0131nda mucize bilgiler g\u00f6rebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/marka-kulturu-nedir-nasil-olusturulur\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka K\u00fclt\u00fcr\u00fc Nedir? Nas\u0131l Olu\u015fturulur? - Earnado\" \/>\n<meta property=\"og:description\" content=\"Harika marka k\u00fclt\u00fcr\u00fc olu\u015fturman\u0131n yollar\u0131n\u0131 anlatt\u0131\u011f\u0131m\u0131z bu yaz\u0131m\u0131z\u0131 inceleyebilir, marka k\u00fclt\u00fcr\u00fc hakk\u0131nda mucize bilgiler g\u00f6rebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/marka-kulturu-nedir-nasil-olusturulur\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T10:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T13:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/markakulturu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"947\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bayram Yi\u011fit Arslan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bayram Yi\u011fit Arslan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/marka-kulturu-nedir-nasil-olusturulur\/\",\"url\":\"https:\/\/earnado.com\/tr\/marka-kulturu-nedir-nasil-olusturulur\/\",\"name\":\"Marka K\u00fclt\u00fcr\u00fc Nedir? 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