{"id":53844,"date":"2023-01-05T15:57:00","date_gmt":"2023-01-05T12:57:00","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53844"},"modified":"2026-02-27T20:12:13","modified_gmt":"2026-02-27T17:12:13","slug":"rekabet-stratejisi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/rekabet-stratejisi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Rekabet Stratejisi Nedir? ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53844\" class=\"elementor elementor-53844\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dc26004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dc26004\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18f60024\" data-id=\"18f60024\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b9dd62 elementor-widget elementor-widget-text-editor\" data-id=\"53b9dd62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><strong>REKABET NED\u0130R?<\/strong><\/h2>\r\nKonumuza ilk olarak rekabet konusunu a\u00e7\u0131klayarak\u00a0 ba\u015flamak istedim. Rekabet kelimesi Arap\u00e7a k\u00f6kenli olup denetim, kontrol etmek, g\u00f6z alt\u0131nda tutmak ,dikkat etmek anlamlar\u0131na gelir. T\u00fcrk\u00e7e anlam\u0131 ise rakibine kar\u015f\u0131 y\u00fcr\u00fct\u00fclen bir \u00fcst\u00fcnl\u00fck yar\u0131\u015f\u0131d\u0131r. Rekabet iki ya da daha fazla i\u015fletme , birey ya da grup aras\u0131nda ger\u00e7ekle\u015febilir. Rekabet, i\u015fletme\u00a0 hedeflerine ula\u015fmak i\u00e7in g\u00f6sterilen bir yar\u0131\u015f gibidir.\r\n\r\n&nbsp;\r\n<h2>HAKSIZ REKABET NED\u0130R?<\/h2>\r\n\u0130\u015f\u00a0 hayat\u0131nda ,ticaret hukukunda ki\u015fi ya da kurumlar\u0131n rakibi\u00a0\u00fczerinde y\u0131prat\u0131c\u0131 ve zarar verici hareketlerde bulunmas\u0131d\u0131r. Kopyalanan marka ve patent haklar\u0131n\u0131 ihlal etmek, kuruma iftira at\u0131lmas\u0131 ,kurum hakk\u0131nda as\u0131ls\u0131z iddialarda bulunulmas\u0131 haks\u0131z rekabete birer \u00f6rnektir.\r\n<h2><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-53929 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/rekabet-etme-yontemleri.webp\" alt=\"rekabet-etme-yontemleri\" width=\"620\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/rekabet-etme-yontemleri.webp 620w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/rekabet-etme-yontemleri-300x169.webp 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/rekabet-etme-yontemleri-600x339.webp 600w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/strong><\/h2>\r\n<h3>REKABET STRATEJ\u0130S\u0130 NED\u0130R?<\/h3>\r\nBir \u015firketin , sekt\u00f6rdeki t\u00fcm rakipleri\u00a0\u00fczerinde rekabet avantaj\u0131 sa\u011flamas\u0131 amac\u0131yla uzun vadeli\u00a0planlamalar\u0131d\u0131r. Ya\u015fad\u0131\u011f\u0131m\u0131z rekabet d\u00fcnyas\u0131nda benzer \u00fcr\u00fcnler sunulan piyasada stratejiler \u00f6nemli rol oynamaktad\u0131r. <a href=\"https:\/\/earnado.com\/tr\/dijital-itibar-yonetimi-nedir-nasil-yapilir\/\">Rekabet strateji<\/a>mizi geli\u015ftirmeden \u00f6nce sekt\u00f6r\u00fcn\u00fcz\u00fcn g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini, f\u0131rsatlar\u0131 ve tehditleri etrafl\u0131ca de\u011ferlendirdikten sonra bizi rakiplerimizden \u00f6n safhalara \u00e7\u0131kartacak yolda ilerlememiz gerekir. Rekabeti anlamak, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u00a0incelemek vb. etkinlikler pazarlama stratejisinin \u00f6nemli bir par\u00e7as\u0131d\u0131r. G\u00fcn\u00fcm\u00fcz i\u015f d\u00fcnyas\u0131 b\u00fcy\u00fck bir pazar yerine benzer. Fakat ; firmalar\u0131n uygulayabilece\u011fi standardize edilmi\u015f bir strateji yoktur. Her firma farkl\u0131 zorluklarla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Rekabet stratejileri ve rekabet taktikleri \u015firket performans\u0131 \u00fczerinde olduk\u00e7a etkilidir. <a href=\"https:\/\/earnado.com\/tr\/marka-stratejisi-nasil-olusturulur-nasil-yapilir\/\">Rekabet<\/a><strong style=\"font-size: 16px;\">\u00a0stratejisi\u00a0 <\/strong><span style=\"font-size: 16px;\">kavram\u0131 ilk kez Harvard profes\u00f6r\u00fc M\u0130CHAEL PORTER taraf\u0131ndan ortaya konmu\u015ftur.\u00a0 \u00a0<\/span>\r\n<h3>M\u0130CHAEL PORTER&#8217;IN REKABET STRATEJ\u0130LER\u0130<\/h3>\r\n<h2><strong style=\"font-size: 16px;\"><img decoding=\"async\" class=\"size-full wp-image-53915 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir.jpg\" alt=\"indir\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/strong><\/h2>\r\nM\u0130CHAEL\u00a0 PORTER&#8217;\u0131n\u00a0 \u00a0bu modeline g\u00f6re rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc sa\u011flamak i\u00e7in\u00a0 maliyet liderli\u011fi , farkl\u0131la\u015ft\u0131rma\u00a0 ve odaklanma\u00a0 olmak \u00fczere \u00fc\u00e7 jenerik stratejiden bahsedece\u011fiz. \u00d6ncelikle\u00a0 Porter\u00a0 stratejiyi , i\u015fletmelerin\u00a0 gelecekte\u00a0 hangi\u00a0 noktaya\u00a0 ula\u015fmas\u0131\u00a0 gerekti\u011fini\u00a0 tespit edebilmesi\u00a0 ve\u00a0 bu\u00a0 noktaya ula\u015fmak\u00a0 i\u00e7inde\u00a0 neler\u00a0 yapmalar\u0131 gerekti\u011fine\u00a0 karar\u00a0 verme\u00a0 s\u00fcreci\u00a0 olarak\u00a0 tan\u0131mlam\u0131\u015ft\u0131r. Michael\u00a0 Porter , Be\u015f G\u00fc\u00e7\u00a0 Modeli ve Jenerik\u00a0 Pazarlama\u00a0 stratejileri\u00a0 olmak \u00fczere bir dizi rekabet stratejisi\u00a0\u00a0 geli\u015ftirmi\u015ftir .Jenerik\u00a0 stratejikler\u00a0 ilk 1985 y\u0131l\u0131nda \u2018\u2019Rekabet Avantaj ; \u00dcst\u00fcn\u00a0 Performans\u0131 Yaratmak\u00a0 ve S\u00fcrd\u00fcrmek\u2019\u2019 adl\u0131\u00a0 kitab\u0131nda\u00a0 Michael\u00a0 Porter\u00a0\u00a0 taraf\u0131ndan\u00a0 belirlenmi\u015ftir. Michael Porter&#8217;\u0131n bu kitab\u0131 bir\u00e7ok\u00a0 i\u015fletmeye\u00a0 ba\u015far\u0131n\u0131n kap\u0131lar\u0131n\u0131 aralam\u0131\u015ft\u0131r. Zaman kaybetmeden k\u0131saca\u00a0 bu stratejileri ele alal\u0131m.\r\n\r\nMichael Porter Jenerik Stratejileri\r\n<h2><strong style=\"font-size: 16px;\"><img decoding=\"async\" class=\"size-full wp-image-53921 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/8-0.jpg\" alt=\"8-0\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/8-0.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/8-0-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/8-0-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/strong><\/h2>\r\n.Maliyet Liderli\u011fi\r\n\r\n.Farkl\u0131la\u015fma\r\n\r\n.Odaklanma\r\na. Maliyetlere Odaklanma\r\n\r\nb. Farkl\u0131la\u015fmaya Odaklanma\r\n<h3>1.MAL\u0130YET L\u0130DERL\u0130\u011e\u0130<\/h3>\r\nPazarda rekabet edebilmek i\u00e7in, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 ve isteklerini kar\u015f\u0131larken b\u00fct\u00fcn maliyetlerin en aza indirilmesidir. Maliyet liderli\u011fi stratejisi, \u00e7al\u0131\u015fmalar\u0131n\u0131 rakip firmalara oranla d\u00fc\u015f\u00fck maliyetlerle ger\u00e7ekle\u015ftirerek ,sekt\u00f6r ortalamas\u0131n\u0131n \u00fcst\u00fcnde kazan\u00e7 sa\u011flamas\u0131d\u0131r. Rekabet stratejilerinden\u00a0 maliyet liderli\u011fi\u00a0 genelde\u00a0 b\u00fcy\u00fck \u00fcretim hacimlerinden ve b\u00fcy\u00fck pazar pay\u0131ndan yararlanma f\u0131rsat\u0131na sahip b\u00fcy\u00fck firmalar i\u00e7in kullan\u0131lmaktad\u0131r. K\u00fc\u00e7\u00fck i\u015fletmelerde maliyet avantajlar\u0131ndan yararlanabilme\u00a0 konusunda\u00a0 maliyet lideri de\u011fil, maliyet odakl\u0131 olarak faydalanabilmektedir.\r\nLiterat\u00fcr \u00e7al\u0131\u015fmalar\u0131na g\u00f6re i\u015fletmelerin maliyet liderli\u011fine ula\u015fabilmeleri i\u00e7in;\r\n.En d\u00fc\u015f\u00fck maliyetli \u00fcr\u00fcnlerin \u00fcretilmesi\r\n\r\n.S\u0131k maliyet kontrol\u00fc\r\n.Standart \u00fcretim sistemi\r\n.Geni\u015f \u00fcr\u00fcn yelpazesi\r\n.\u00d6l\u00e7ek ekonomilerinden yararlanma\r\n.Sekt\u00f6rde \u00f6nemli girdilere ayr\u0131cal\u0131kl\u0131 olarak sahip olunmas\u0131 gereklidir.\r\n\r\nMaliyet liderli\u011fi stratejisi izlemede en b\u00fcy\u00fck risk , maliyet d\u00fc\u015f\u00fcrme kaynaklar\u0131n\u0131n \u015firket i\u00e7in benzersiz olmamas\u0131 ve di\u011fer rakiplerinde maliyet azaltma stratejinizi kopyalamalar\u0131d\u0131r.\r\n<h4>2.FARKLILMA\u015eMA STRATEJ\u0130S\u0130<\/h4>\r\nFarkl\u0131la\u015fma stratejisinde\u00a0 rekabet, i\u015fletmelerin i\u00e7inde bulundu\u011fu sekt\u00f6re sundu\u011fu \u00fcr\u00fcn ve hizmetlerin rakiplerine\u00a0 g\u00f6re e\u015fsiz olarak tan\u0131tabilmesidir. Farkl\u0131la\u015fma stratejisinde ba\u015far\u0131l\u0131 olabilmek i\u00e7in ileri teknoloji, ba\u015far\u0131l\u0131 CRM y\u00f6netimi, ba\u015far\u0131l\u0131 \u00fcr\u00fcn tan\u0131t\u0131m\u0131, kaliteli \u00fcr\u00fcn gibi \u00e7e\u015fitli formlarda kullan\u0131labilir. Farkl\u0131la\u015fma stratejisinde t\u00fcm kurum i\u00e7i departmanlar\u0131n\u00a0 koordineli bir \u015fekilde \u00e7al\u0131\u015fmalar\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Farkl\u0131la\u015fma stratejisi uygulayan\u00a0 b\u00fct\u00fcn \u015firketlerin yaratt\u0131klar\u0131 marka ba\u011f\u0131ml\u0131l\u0131\u011f\u0131, \u00fcr\u00fcnlerin fiyatlar\u0131na olan duyarl\u0131l\u0131\u011f\u0131 en alt seviyeye indirger. B\u00f6ylece m\u00fc\u015fteri i\u00e7in \u00fcr\u00fcn fiyat\u0131 s\u0131k\u0131nt\u0131 olmaktan \u00e7\u0131kar.\u00a0 Farkl\u0131la\u015fma stratejisi de t\u0131pk\u0131 maliyet liderli\u011fi oldu\u011fu\u00a0 gibi firmalara s\u00fcrd\u00fcr\u00fclebilir rekabet avantajlar\u0131 sunar.\r\n\r\nFarkl\u0131la\u015fma stratejisini \u00fc\u00e7 farkl\u0131 kategoride s\u0131n\u0131fland\u0131rabiliriz. Bunlar;\r\n.\u00dcr\u00fcn \u00f6zellikleri , \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve \u00fcr\u00fcn\u00fcn piyasaya giri\u015f zaman\u0131nda farkl\u0131la\u015fma\r\n.M\u00fc\u015fteriye ili\u015fkin olarak \u00fcr\u00fcn\u00fc \u00f6zelle\u015ftirme ,t\u00fcketici pazarlama aray\u0131\u015f\u0131nda farkl\u0131la\u015fma\r\n.Di\u011fer i\u015fletmeler ile kar\u015f\u0131la\u015ft\u0131rmalar yaparak \u00fcr\u00fcn karmas\u0131 konular\u0131na odaklanarak farkl\u0131la\u015fma\u00a0stratejisi uygulanabilir.\r\n\r\n\u0130\u015fletmeler,<a href=\"https:\/\/earnado.com\/tr\/wp-admin\/post.php?post=41225&amp;action=edit\"> farkl\u0131la\u015ft\u0131rma stratejisi\u00a0<\/a> uygulayarak , rakiplerinden farkl\u0131 bir \u015fekilde m\u00fc\u015fteri beklentilerini yerine getirmektedir. M\u00fc\u015fterinin \u00f6demeyi taahh\u00fct etti\u011fi fiyat\u0131 yukar\u0131ya \u00e7ekip bulundu\u011fu sekt\u00f6r\u00fcn ortalamas\u0131n\u0131n \u00fczerinde getiri sa\u011flar. Bundan dolay\u0131 i\u015fletmelerin\u00a0 farkl\u0131la\u015ft\u0131rma stratejisinin temel noktalar\u0131\u00a0 say\u0131lan m\u00fc\u015fteri beklentileri, davran\u0131\u015f bi\u00e7imleri , de\u011fer yarg\u0131lar\u0131 gibi unsurlar\u0131\u00a0 detayl\u0131 bir \u015fekilde analiz etmeleri b\u00fcy\u00fck avantajlar sa\u011flayacakt\u0131r.\r\n\r\n3. ODAKLANMA STRATEJ\u0130S\u0130\r\n\r\nOdaklanma; firmalar\u0131n \u00f6zg\u00fcl bir m\u00fc\u015fteri grubu, \u00fcr\u00fcn yelpazesinin bir kesiti veya co\u011frafi bir pazar kesiti \u00fczerine yo\u011funla\u015fmalar\u0131 \u00fczerine kuruludur. Bu strateji firmalar\u0131n \u2018\u2019 dar hedef kitle \u2018\u2019 g\u00f6r\u00fc\u015f\u00fcn\u00fc benimseyerek\u00a0 m\u00fc\u015fteri gruplar\u0131na \u00f6zel uygulanan rekabet t\u00fcr\u00fcd\u00fcr. Odaklanma, firmalar\u0131n hedefi olarak d\u00fc\u015f\u00fck maliyet konumuna, ya y\u00fcksek farkl\u0131la\u015ft\u0131rmaya, ya da her ikisine de sahip olmas\u0131d\u0131r. Maliyet liderli\u011fi ve farkl\u0131la\u015ft\u0131rma stratejileri hedeflerini t\u00fcm sekt\u00f6rde geli\u015ftirmeye \u00e7al\u0131\u015f\u0131rken, odaklanma stratejisi sadece bir alanda en iyi olmay\u0131 hedeflemi\u015f bir politika etraf\u0131nda geli\u015ftirilmi\u015ftir. Strateji uygulayan firmalar,\u00a0 hedef pazar\u0131nda maliyete odaklanma veya farkl\u0131la\u015ft\u0131rmaya odaklanma diye iki t\u00fcrde ay\u0131rabiliriz. Rakiplerinin y\u00fcksek fiyat veya eksik hizmet sunumunda kaynaklanan bo\u015flu\u011fu dar hedef kitleye kendilerine adayarak bu bo\u015flu\u011fu kapat\u0131p avantaj sa\u011flarlar.\r\n<a href=\"https:\/\/earnado.com\/tr\/wp-admin\/post.php?post=41225&amp;action=edit\">Odaklanma stratejisi<\/a> ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilen firmalar rakiplerine g\u00f6re daha fazla kar edebilirler.\r\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-53892 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/5-guc-1-1.jpg\" alt=\"5-g\u00fc\u00e7\" width=\"756\" height=\"377\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/5-guc-1-1.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/5-guc-1-1-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/5-guc-1-1-600x300.jpg 600w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/h4>\r\n<h4>M\u0130CHAEL\u00a0 PORTER\u2019IN BE\u015e G\u00dc\u00c7MODEL\u0130<\/h4>\r\nPorter\u2019\u0131n be\u015f g\u00fc\u00e7 modelinde; ayn\u0131 sekt\u00f6r\u00fc payla\u015fan rakipler aras\u0131ndaki rekabetin \u015fiddeti, tedarik\u00e7ilerin pazarl\u0131k g\u00fcc\u00fc, sekt\u00f6re yeni girebilecek i\u015fletmelerin olu\u015fturdu\u011fu tehdit, m\u00fc\u015fterilerin pazarl\u0131k g\u00fcc\u00fc ,i\u015fletmenin \u00fcr\u00fcn\u00fcne alternatif ikame \u00fcr\u00fcnlerin olu\u015fturdu\u011fu tehditler yer al\u0131r.\r\n<h4>1.M\u00dc\u015eTER\u0130LER\u0130N PAZARLIK G\u00dcC\u00dc<\/h4>\r\nM\u00fc\u015fterilerin pazarl\u0131k tehdidi, m\u00fc\u015fterinin fiyatlar\u0131 ne kadar kolayl\u0131kla a\u015fa\u011f\u0131ya \u00e7ekebilece\u011fini anlat\u0131r. Pazardaki m\u00fc\u015fteri say\u0131s\u0131 ve m\u00fc\u015fterinin ne kadar \u00fcr\u00fcn alaca\u011f\u0131 m\u00fc\u015fteri pazarl\u0131k tehditlerinin ana unsurlar\u0131n\u0131 olu\u015fturur. Fazla m\u00fc\u015fteri olup m\u00fc\u015fteri az \u00fcr\u00fcn al\u0131yorsa fiyatlar\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in elinde g\u00fcc\u00fc yoktur. Fakat m\u00fc\u015fteri az olup m\u00fc\u015fteriler y\u00fckl\u00fc miktarda \u00fcr\u00fcn al\u0131yorsa ciddi bir pazarl\u0131k g\u00fcc\u00fcne sahiptir. \u0130\u015fletmeler ise m\u00fc\u015fterilerin elinde bulundu\u011fu bu g\u00fcc\u00fc azaltmak i\u00e7in m\u00fc\u015fteri \u00fcr\u00fcn geli\u015ftirmeye s\u00fcrecine davet etme , yani deneyimsel pazarlama vb. stratejilerini ve\u00a0 programlar\u0131n\u0131 kullanabilirler. Bunun yan\u0131nda m\u00fc\u015fteri sadakat programlar\u0131n\u0131 ve m\u00fc\u015fteriyi\u00a0 elde tutma \u00e7abalar\u0131n\u0131 devreye sokmalar\u0131\u00a0 firmalar ad\u0131na\u00a0 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.\r\n<h4><\/h4>\r\n<h4>2.TEDAR\u0130K\u00c7\u0130LER\u0130N PAZARLIK G\u00dcC\u00dc<\/h4>\r\nTedarik\u00e7iler; i\u015fletmelerin ihtiyac\u0131 olan ham mamul ,enerji girdilerini temin eden ve i\u015fletmelerin \u00fcr\u00fcn ortaya \u00e7\u0131kartmas\u0131n\u0131 sa\u011flayan ki\u015filer veya\u00a0 arac\u0131 firmalard\u0131r. Tedarik\u00e7iler ham maddede hizmetlerin kalitesini d\u00fc\u015f\u00fcrebilir ve fiyat\u0131 y\u00fckseltebilir. Tedarik\u00e7ilerin pazarl\u0131k g\u00fcc\u00fc, i\u015fletmelerin kar etme yeteneklerini ve dolas\u0131yla rekabet g\u00fc\u00e7lerini etkiler. G\u00fc\u00e7l\u00fc tedarik\u00e7iler, fiyatland\u0131rma ve \u00fcr\u00fcn kalitesini kontrol etme g\u00fcc\u00fcne sahiptirler. Buda i\u015fletmelerin kar etmesini en aza indirger. Zay\u0131f tedarik\u00e7iler ise al\u0131c\u0131 taraf\u0131ndan kolayca kontrol alt\u0131na al\u0131nm\u0131\u015f olup i\u015fletmelerin rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc artt\u0131rmaya devam ederler.\r\n<h5>3.P\u0130YASAYA YEN\u0130 G\u0130RENLER\u0130N G\u00dcC\u00dc<\/h5>\r\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53927 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/images-1.png\" alt=\"images-1\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/images-1.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/images-1-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/images-1-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/strong><\/h2>\r\nRekabet stratejilerinde\u00a0 piyasaya yeni girenler sundu\u011fu \u00fcr\u00fcn veya hizmetler do\u011frudan rekabet olu\u015fturup mevcut rakiplerin ba\u015far\u0131s\u0131n\u0131 do\u011frudan tehdit edebilir. Yeni rakiplerin sekt\u00f6re girmesi, fiyat d\u00fc\u015fmesi rekabetin artmas\u0131 anlam\u0131na gelir. Ancak bu tehdit sekt\u00f6rden sekt\u00f6re de\u011fi\u015fiklik g\u00f6stermektedir. Yeni girenlerin olu\u015fturdu\u011fu tehdit sekt\u00f6re olas\u0131 giri\u015f engellerin durumu ve rakiplerden gelen hamleye ba\u011fl\u0131d\u0131r. Dolay\u0131s\u0131yla\u00a0 piyasaya yeni giren \u015firketler fiyatlar\u0131 d\u00fc\u015f\u00fcrmeyi ve karl\u0131l\u0131\u011f\u0131 en alt seviyeye \u00e7ekmeyi ba\u015far\u0131rlar.\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/kategori\/oneri-icerikler\/\">\u0130lginizi \u00e7ekebilir: Marka ileti\u015fimi Nas\u0131l Yap\u0131lmal\u0131 Nelere Dikkat Edilmeli<\/a>\r\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53919 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-1.jpg\" alt=\"indir (1)\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-1.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-1-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/indir-1-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h4>\r\n&nbsp;\r\n<h5>4.\u0130KAME \u00dcR\u00dcNLER\u0130N OLU\u015eTURDU\u011eU TEHD\u0130T<\/h5>\r\nPorter ikame tehdidi, ikame \u00fcr\u00fcnler taraf\u0131ndan pazarda yarat\u0131lan tehdidi ve m\u00fc\u015fterinin ayn\u0131 d\u00fczeyde fayda sa\u011flayan \u00fcr\u00fcnler aras\u0131nda se\u00e7imlerle kar\u015f\u0131 kar\u015f\u0131ya kalmas\u0131n\u0131 anlat\u0131r. E\u011fer m\u00fc\u015fteriler i\u015fletmenin \u00fcr\u00fcn\u00fcne ikame olabilecek bir \u00fcr\u00fcne daha kolay yada daha ucuza ula\u015fabiliyorsa fiyat d\u00fc\u015f\u00fcrme s\u00f6z konusu olabilir b\u00f6ylece firman\u0131n rekabet g\u00fcc\u00fc ve pazar pay\u0131 azal\u0131r. \u0130\u015fletmeler yenilik yapmaya devam etti\u011fi s\u00fcrece bu tehdit hep var olacakt\u0131r. Buna verebilece\u011fimiz en basit \u00f6rnek tabletler diz\u00fcst\u00fc bilgisayarlar\u0131 tehdit ederken fabletler yani (tablet telefonlar )da tabletleri tehdit etmektedirler. Teknolojinin her ge\u00e7en g\u00fcn geli\u015fmesiyle yeni gelen \u00fcr\u00fcnler bir \u00f6ncekini bask\u0131layacakt\u0131r.\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/kategori\/dijital-pazarlama\/\">ilginizi \u00e7ekebilir: Sosyal Medyada\u00a0 Monotoring\u00a0 Nedir?<\/a>\r\n\r\n&nbsp;\r\n<h5>5.REKABET\u00a0 YO\u011eUNLU\u011eU<\/h5>\r\nSekt\u00f6rde rekabeti\u00a0 incelenirken ilk \u00f6nce pazardaki rakiplerin say\u0131s\u0131na bak\u0131lmal\u0131d\u0131r. Rakip say\u0131s\u0131 artt\u0131k\u00e7a fiyatlar\u0131n d\u00fc\u015fme riski\u00a0 de artar. \u0130kinci olarak rakip firmalar\u0131n kalite, servis hizmetleri ve benzeri y\u00f6nden kar\u015f\u0131la\u015ft\u0131rmalar\u00a0 uygulan\u0131r.\r\nPorter\u2019\u0131n be\u015f g\u00fc\u00e7 modelini ba\u015far\u0131yla uygulayan \u015firketler, \u00f6ncelikle \u015firketlerinin g\u00fc\u00e7lerinin fark\u0131na var\u0131rlar. Piyasan\u0131n dinamiklerini iyice kavray\u0131p, \u015firketler aras\u0131ndaki dengeyi olu\u015fturmada ba\u015far\u0131l\u0131 olurlar, rakipleriyle aralar\u0131nda i\u015f ili\u015fkisi bulunan \u015firketlerinin pazarl\u0131k g\u00fc\u00e7l\u00fclerinin daha iyi analiz edebildikleri i\u00e7in daha sa\u011fl\u0131kl\u0131 ili\u015fkiler y\u00fcr\u00fctebilirler. Bu model ile end\u00fcstri yap\u0131s\u0131 ve karl\u0131l\u0131\u011f\u0131 etkileyen rekabeti anlam\u0131\u015f oluruz.\r\n\r\nRekabeti anlamak , m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 incelemek ,g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de\u011ferlendirmek gibi etkinlikler pazarlama stratejisinin \u00f6nemli birer par\u00e7as\u0131d\u0131r. Nihayetinde \u015firketler i\u015fletme ve sat\u0131\u015f gelirlerini artt\u0131rmaya ba\u015flad\u0131lar. 1970&#8242; lerin sonuna gelindi\u011finde Michael Porter&#8217; \u0131n Be\u015f G\u00fc\u00e7\u00a0 Modeli&#8217;nin\u00a0 yay\u0131nlanmas\u0131yla rekabet\u00e7i i\u015f stratejileri firmalar\u0131n odak noktas\u0131 haline gelmi\u015ftir.\r\n\r\nCARM\u0130KE Sinemalar\u0131 bu stratejinin uyguland\u0131\u011f\u0131 en sa\u011flam \u00f6rneklerinden biridir.\r\n\r\nBu yaz\u0131m\u0131zda sizlerle rekabet ve rekabet stratejileri \u00fczerine bilgi vermeye \u00e7al\u0131\u015ft\u0131k umar\u0131m faydal\u0131 olmu\u015ftur.\r\n\r\nilginizi \u00e7ekebilir :<a href=\"https:\/\/earnado.com\/tr\/?s=swot+analizi\"> Swot\u00a0 Analizi Nedir ve Nas\u0131l Yap\u0131l\u0131r?5 swot \u00f6rne\u011fi<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>REKABET NED\u0130R? Konumuza ilk olarak rekabet konusunu a\u00e7\u0131klayarak\u00a0 ba\u015flamak istedim. Rekabet kelimesi Arap\u00e7a k\u00f6kenli olup denetim, kontrol etmek, g\u00f6z alt\u0131nda tutmak ,dikkat etmek anlamlar\u0131na gelir. T\u00fcrk\u00e7e anlam\u0131 ise rakibine kar\u015f\u0131 y\u00fcr\u00fct\u00fclen bir \u00fcst\u00fcnl\u00fck yar\u0131\u015f\u0131d\u0131r. Rekabet iki ya da daha fazla&#8230;<\/p>\n","protected":false},"author":323,"featured_media":53867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-53844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rekabet Stratejisi Nedir? ve Nas\u0131l Yap\u0131l\u0131r? - Earnado<\/title>\n<meta name=\"description\" content=\"Rekabet stratejisi ve nas\u0131l uyguland\u0131\u011f\u0131 konusunda \u015firketlere y\u00f6n veren Michael Porter&#039;\u0131n Jenerik ve be\u015f g\u00fc\u00e7 modelini a\u00e7\u0131klad\u0131k.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/rekabet-stratejisi-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekabet Stratejisi Nedir? 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