{"id":53932,"date":"2023-01-05T16:10:01","date_gmt":"2023-01-05T13:10:01","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53932"},"modified":"2026-02-27T19:41:49","modified_gmt":"2026-02-27T16:41:49","slug":"301-ve-302-yonlendirme-yontemleri-nelerdir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/","title":{"rendered":"301 ve 302 Y\u00f6nlendirme Y\u00f6ntemleri Nelerdir, Hangisi Tercih Edilmeli?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53932\" class=\"elementor elementor-53932\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a72f49b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a72f49b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c58d867\" data-id=\"3c58d867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e08d16 elementor-widget elementor-widget-text-editor\" data-id=\"21e08d16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">301 y\u00f6nlendirme ve 302 y\u00f6nlendirme y\u00f6ntemlerinden \u00f6nce y\u00f6nlendirme kavram\u0131n\u0131 tan\u0131mlamak ile ba\u015flayal\u0131m. Y\u00f6nlendirme, ziyaret\u00e7ileri bir web sayfas\u0131n\u0131n ba\u015fka bir web sayfas\u0131na otomatik olarak almak anlam\u0131na gelmektedir. Y\u00f6nlendirmeler, web sitelerini optimize ederken g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131d\u0131r ve <a href=\"https:\/\/earnado.com\/tr\/basari-temelli-seo-ajansi-ve-veriler-ile-seo-calismalari\/\">SEO<\/a> i\u00e7in vazge\u00e7ilmezdir. Hem kullan\u0131c\u0131lar\u0131 hem de arama motorlar\u0131n\u0131 ba\u015flang\u0131\u00e7ta istediklerinden farkl\u0131 bir URL&#8217;ye g\u00f6ndermenin bir yoludur. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Y\u00f6nlendirmenin yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131 bir sayfaya giderken, kullan\u0131c\u0131 otomatik olarak ba\u015fka bir sayfaya y\u00f6nlendirilecektir. Y\u00f6nlendirme sayesinde ziyaret\u00e7iyi site i\u00e7inde istedi\u011finiz adrese y\u00f6nlendirebilirsiniz. Sayfan\u0131n nereye ta\u015f\u0131naca\u011f\u0131 talimat\u0131 verilerek, sadece eski URL&#8217;yi bilen kullan\u0131c\u0131lar\u0131n teredd\u00fct etmeden yeni URL&#8217;ye getirilmesini sa\u011flayan bir ayard\u0131r. Bu ayar site ziyaret\u00e7ileri taraf\u0131ndan farkedilmez. Sayfan\u0131n nereye ta\u015f\u0131naca\u011f\u0131 talimat\u0131 verilerek, sadece eski URL&#8217;yi bilen kullan\u0131c\u0131lar\u0131n teredd\u00fct etmeden yeni URL&#8217;ye getirilmesini sa\u011flayan bir ayard\u0131r.<\/span>\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-53933\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve301.jpg\" alt=\"\" width=\"750\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve301.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve301-300x140.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve301-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n<h3><span style=\"font-weight: 400;\">Y\u00f6nlendirmenin Amac\u0131<\/span><\/h3>\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">\r\n<h4><span style=\"font-weight: 400;\">\u00a0SEO Performans\u0131n\u0131 Artt\u0131rma<\/span><\/h4>\r\n<\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Her \u015feyden \u00f6nce, y\u00f6nlendirmenin yap\u0131lmamas\u0131 sitenin SEO (Search Engine Optimization)\u00a0 performans\u0131n\u0131 etkiler. Arama sonu\u00e7lar\u0131nda yer kaybetmemek i\u00e7in ve o<\/span><span style=\"font-weight: 400;\">lumsuz bir <a href=\"https:\/\/earnado.com\/tr\/arama-motoru-optimizasyonu-seo-icin-6-adimda-rakip-bulma\/\">SEO<\/a> puan\u0131 almamak \u00f6nemlidir.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Y\u00f6nlendirmelerin temel amac\u0131, kullan\u0131labilirli\u011fi ve arama motoru optimizasyonu ayarlar\u0131n\u0131 iyile\u015ftirmektir. \u00d6rne\u011fin <\/span><span style=\"font-weight: 400;\">uzun y\u0131llard\u0131r faaliyet g\u00f6steren ve bir dereceye kadar <a href=\"https:\/\/earnado.com\/tr\/googleda-ilk-sayfada-cikmak\/\">Google<\/a> arama s\u0131ralamas\u0131nda y\u00fcksek olan bir web siteniz var. Web sitesinin yenilenmesi nedeniyle URL de\u011fi\u015ftirildi\u011finde ve y\u00f6nlendirme ayarlanmad\u0131ysa Google daha \u00f6nce yenilenen web sitesini de\u011ferlendiren web sitesinin ta\u015f\u0131nd\u0131\u011f\u0131n\u0131 bilemez. Bu durumda yepyeni bir web sitesi olarak tan\u0131r. Y\u00f6nlendirmeden \u00f6nce siteniz en \u00fcstte yer alsa bile art\u0131k ilk sayfalarda \u00e7\u0131kamayabilirsiniz.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi yeniden y\u00f6nlendirme <\/span><a href=\"https:\/\/earnado.com\/tr\/seo-nedir-10-adimda-profesyonel-seo-calismasi\/#:~:text=SEO'nun%20a%C3%A7%C4%B1l%C4%B1m%C4%B1%20Search%20Engine,motorlar%C4%B1ndaki%20g%C3%B6sterimlerde%20%C3%BCst%20s%C4%B1ralara%20%C3%A7%C4%B1kabilirsiniz.\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/span>\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\">\r\n<h4><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 Ziyareti<\/span><\/h4>\r\n<\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400;\">Y\u00f6nlendirmenin ama\u00e7lar\u0131ndan di\u011feri, kullan\u0131c\u0131lar\u0131 kaybetmemektir. Y\u00f6nlendirme yap\u0131ld\u0131\u011f\u0131nda tekrar isimlendirme ve birle\u015ftirmeler olsa bile ba\u011flant\u0131, yer imleri, arama motorlar\u0131 gibi eski URL&#8217;ler kullan\u0131c\u0131y\u0131 hep do\u011fru sayfaya ula\u015ft\u0131r\u0131r. Y\u00f6nlendirme yapmadan hareket ederseniz, kullan\u0131c\u0131 sitenizi bir daha ziyaret etmeyecektir. &#8220;<a href=\"https:\/\/earnado.com\/tr\/404-sayfa-bulunamadi-error-hatasi-nedir-nasil-cozulur\/\">Sayfa bulunamad\u0131<\/a>&#8221; yaz\u0131s\u0131 ile kar\u015f\u0131la\u015fan ziyaret\u00e7i sitenizi g\u00f6zden \u00e7\u0131kar\u0131r. Site, \u00e7ok fazla trafi\u011fe sahip olsa bile, s\u0131ralama d\u00fc\u015fer ve trafik kayb\u0131na neden olur.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00d6rne\u011fin, sitenizdeki belirli bir sayfay\u0131 daha sonra okumak \u00fczere yer imlerine ekleyen bir kullan\u0131c\u0131n\u0131n, URL&#8217;deki bir de\u011fi\u015fiklik nedeniyle art\u0131k o sayfaya eri\u015femeyece\u011fini varsayal\u0131m. Bu durumda kullan\u0131c\u0131lar tekrar okumak istedikleri sayfay\u0131 sitede bulamayacaklar ve aramay\u0131 b\u0131rak\u0131p siteye eri\u015fimden vazge\u00e7ecekler. Bu durumda kullan\u0131c\u0131lar<\/span><span style=\"font-weight: 400;\"> rakip sitelere gidebilir, siz de f\u0131rsatlar\u0131 kaybedebilirsiniz.<\/span>\r\n\r\n&nbsp;\r\n<h3><span style=\"font-weight: 400;\">Y\u00f6nlendirme T\u00fcrleri\u00a0<\/span><\/h3>\r\n<span style=\"font-weight: 400;\">Y\u00f6nlendirme t\u00fcrlerini yanl\u0131\u015f kullan\u0131ld\u0131\u011f\u0131n\u0131zda, hem arama motoru optimizasyonu hem de kullan\u0131c\u0131 deneyimini olumsuz y\u00f6nde etkilersiniz. En s\u0131k kullan\u0131lan iki y\u00f6nlendirme t\u00fcr\u00fc vard\u0131r. Bunlar 301 ve 301 y\u00f6nlendirme y\u00f6ntemleridir. 301 y\u00f6nlendirme ve 302 y\u00f6nlendirme kal\u0131c\u0131 veya ge\u00e7ici y\u00f6nlendirme bi\u00e7imine sahiptir. Bu y\u00f6ntemlerin hangi durumlarda kullan\u0131ld\u0131\u011f\u0131n\u0131 ve farklar\u0131n\u0131 yaz\u0131m\u0131zda inceleyece\u011fiz.<\/span>\r\n\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">301 Y\u00f6nlendirme Y\u00f6ntemi<\/span><\/h2>\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-53934\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301redirect.jpg\" alt=\"\" width=\"750\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301redirect.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301redirect-300x140.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301redirect-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/301-yonlendirmesi-nasil-yapilir-seo-icin-dikkat-edilmesi-gerekenler-nelerdir\/#:~:text=301%20Y%C3%B6nlendirmesi%20mi%20302%20Y%C3%B6nlendirmesi,somut%20%C3%B6rnek%20fiziksel%20d%C3%BCkkanlar%20olabilir.\"><span style=\"font-weight: 400;\">301 y\u00f6nlendirme<\/span><\/a><span style=\"font-weight: 400;\"> veya kal\u0131c\u0131 ta\u015f\u0131ma bir URL\u2019nin farkl\u0131 bir URL\u2019ye y\u00f6nlendirildi\u011fi s\u00fcre\u00e7tir. Kal\u0131c\u0131 y\u00f6nlendirme bir HTTP durum kodudur. <\/span><span style=\"font-weight: 400;\">Orijinal sayfa g\u00f6r\u00fcnt\u00fclemedi\u011finde kullan\u0131c\u0131lar\u0131 ve arama motorlar\u0131n\u0131 yeni bir sayfaya y\u00f6nlendiren kal\u0131c\u0131 bir y\u00f6nlendirmedir.<\/span><span style=\"font-weight: 400;\"> Bir sayfan\u0131n URL&#8217;lerini de\u011fi\u015ftirirken, do\u011fal arama performans\u0131n\u0131 korumak ve geli\u015ftirmek i\u00e7in 301 y\u00f6nlendirmeleri \u00e7ok \u00f6nemlidir.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> Arama motorlar\u0131n\u0131n ve kullan\u0131c\u0131lar\u0131n do\u011fru sayfaya g\u00f6nderilmesini sa\u011flamak i\u00e7in 301 y\u00f6nlendirmesi kullan\u0131l\u0131yor. Temel olarak, bir 301 y\u00f6nlendirme HTTP, bir URL&#8217;den di\u011ferine kal\u0131c\u0131 bir y\u00f6nlendirmedir. Bu, sayfan\u0131n kal\u0131c\u0131 olarak ta\u015f\u0131nd\u0131\u011f\u0131 ve ilk i\u00e7eri\u011fi bulamayaca\u011f\u0131n\u0131z anlam\u0131na gelir. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u00c7o\u011funlukla bir siteden ba\u015fka bir siteye ta\u015f\u0131nma a\u015famas\u0131nda kullan\u0131lmaktad\u0131r. Web sitenizin yerini de\u011fi\u015ftirirken veya yenilerken bir 301 y\u00f6nlendirmesi ayarlayarak, kullan\u0131c\u0131lar sitenin eski sayfas\u0131n\u0131 ziyaret ettiklerinde otomatik olarak yeni site sayfas\u0131na y\u00f6nlendirileceklerdir. Sayfa de\u011ferlendirmesinin arama motorundan al\u0131nmas\u0131 ve kal\u0131c\u0131 olarak aktar\u0131lmas\u0131 ile karakterize edilecektir. 301 durum kodu, herhangi bir sayfa kal\u0131c\u0131 olarak ba\u015fka bir konuma ta\u015f\u0131nd\u0131\u011f\u0131nda kullan\u0131l\u011f\u0131nda fayda sa\u011flar. 301 y\u00f6nlendirmelerinin ana kullan\u0131mlar\u0131ndan biri, t\u00fcm siteye yaln\u0131zca bir adresten eri\u015filebilir olmas\u0131n\u0131 sa\u011flamakt\u0131r. Konumlar\u0131 ve trafi\u011fi kaybetmeden etki alan\u0131n\u0131 yenisiyle de\u011fi\u015ftirmenize olanak tan\u0131r. 301 y\u00f6nlendirme, eski sayfa ziyaret\u00e7ilerini yeni sayfaya ta\u015f\u0131mak i\u00e7in gerekli y\u00f6nlendirme \u00e7al\u0131\u015fmas\u0131d\u0131r. 301 y\u00f6nlendirmeleri dikkatli bir \u015fekilde ve yaln\u0131zca belirli ve gerekli durumlarda kullan\u0131lmal\u0131d\u0131r. Do\u011fru y\u00f6nlendirme yapmazsan\u0131z, do\u011fal aramalar\u0131n ak\u0131\u015f\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azalt\u0131rs\u0131n\u0131z.<\/span>\r\n\r\n&nbsp;\r\n<h4><span style=\"font-weight: 400;\">301 Y\u00f6nlendirmesinin Uygun Oldu\u011fu Durumlar:<\/span><\/h4>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitesinin alan ad\u0131 de\u011fi\u015fecekse<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayn\u0131 sayfaya eri\u015fmek i\u00e7in birden \u00e7ok URL kullanmak gerekti\u011finde<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bir sayfan\u0131n silinmesi gerekiyorsa<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Birden \u00e7ok web sitesini entegre etmek i\u00e7in<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ge\u00e7ersiz URL&#8217;den otomatik olarak do\u011fru sayfaya y\u00f6nlendirme yapmak i\u00e7in<\/span><\/li>\r\n<\/ul>\r\n&nbsp;\r\n<h2><span style=\"font-weight: 400;\">302 Y\u00f6nlendirme Y\u00f6ntemi<\/span><\/h2>\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-53981\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/redirected.png\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/redirected.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/redirected-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/redirected-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">302 y\u00f6nlendirme y\u00f6nteminin 301 y\u00f6nlendirme y\u00f6nteminden fark\u0131, ge\u00e7ici olmas\u0131d\u0131r. Bu, site sahipleri i\u00e7in \u00e7ok fazla esneklik sa\u011flar. Sayfa yeniden tasarlar\u0131rken site kullan\u0131c\u0131lar\u0131n\u0131 ge\u00e7ici olarak ilgili bir <\/span><span style=\"font-weight: 400;\">sayfaya y\u00f6nlendirilebilir. Ge\u00e7ici oldu\u011fu i\u00e7in Google, sayfay\u0131 arama sonu\u00e7lar\u0131ndan kald\u0131rmaz veya sayfan\u0131n s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcrmez. <\/span><span style=\"font-weight: 400;\">302 y\u00f6nlendirmesini ayarlarland\u0131\u011f\u0131nda arama sonu\u00e7lar\u0131nda y\u00f6nlendirmeden \u00f6nceki sayfan\u0131n bilgileri g\u00f6r\u00fcnt\u00fclenir.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">302 y\u00f6nlendirmesi kullan\u0131c\u0131 deneyimini iyile\u015ftirir. Ge\u00e7ici y\u00f6nlendirme, kullan\u0131c\u0131lar\u0131n ve arama motorlar\u0131n\u0131n her zaman arad\u0131klar\u0131 i\u00e7eri\u011fi bulmas\u0131n\u0131 sa\u011flar. \u00d6rne\u011fin, bir \u00fcr\u00fcn stokta yoksa, m\u00fc\u015fterileri ilgili \u00fcr\u00fcn sayfas\u0131na veya \u00fcr\u00fcn\u00fcn stokta olma olas\u0131l\u0131\u011f\u0131n\u0131n ne zaman geri gelece\u011fini bildiren bir sayfaya g\u00f6ndermek i\u00e7in 302 y\u00f6nlendirmesi kullanabilirsiniz. <\/span><span style=\"font-weight: 400;\">Bir sayfa geli\u015ftirme a\u015famas\u0131ndayken kullan\u0131lmaktad\u0131r.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"> Ge\u00e7ici y\u00f6nlendirme kullanman\u0131n bir ba\u015fka nedeni de, bir sayfan\u0131n geli\u015ftirilme a\u015famas\u0131nda olmas\u0131d\u0131r. Ge\u00e7ici y\u00f6nlendirme, ziyaret\u00e7ileri bo\u015f sayfayla kar\u015f\u0131la\u015ft\u0131rmak yerine kullan\u0131c\u0131n\u0131n sayfan\u0131n veya sitenin yak\u0131nda geri gelece\u011fini bilmesini sa\u011flar.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">\u0130\u00e7erik etkin de\u011filken veya sayfa bozuk oldu\u011funda kullan\u0131l\u0131r.Bir sayfa bozuk veya etkin de\u011filken de 302 y\u00f6nlendirmesi kullanabilirsiniz. Kullan\u0131c\u0131lar\u0131n bo\u015f bir sayfayla kar\u015f\u0131la\u015fmamas\u0131 i\u00e7in ge\u00e7ici bir y\u00f6nlendirme yapman\u0131z daha iyi bir yol olur.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Web sitesini masa\u00fcst\u00fc veya mobil versiyonuna y\u00f6nlendirmek i\u00e7in kullanabilirsiniz. Web sitesi hem mobilde hem de masa\u00fcst\u00fcnde iyi \u00e7al\u0131\u015f\u0131yor olmal\u0131d\u0131r.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Yeni bir sayfay\u0131 test etmek ve orijinal sayfadaki <a href=\"https:\/\/earnado.com\/tr\/googleda-hangi-sayfa-ve-siradasiniz\/\">s\u0131ralamaya<\/a> zarar vermemek i\u00e7in 302 y\u00f6nlendirmesine ba\u015fvurabilirsiniz.<\/span>\r\n<h4><span style=\"font-weight: 400;\">302 Y\u00f6nlendirme Y\u00f6nteminin Kullan\u0131laca\u011f\u0131 Durumlar:<\/span><\/h4>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site g\u00fcncelleme \u00e7al\u0131\u015fmas\u0131 ve bak\u0131m\u0131<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baz\u0131 sayfalarda sorun varsa<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sistem bak\u0131m\u0131 yap\u0131laca\u011f\u0131 zaman<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beklenmeyen hata ve sorunlar\u0131 \u00f6nlemek i\u00e7in ge\u00e7ici aktar\u0131m<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ak\u0131ll\u0131 telefona uyumland\u0131rma<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kal\u0131c\u0131 olarak ta\u015f\u0131nmadan \u00f6nce yeni bir sayfa hakk\u0131nda geri bildirim almak i\u00e7in<\/span><\/li>\r\n<\/ul>\r\n<h3><span style=\"font-weight: 400;\">301 Y\u00f6nlendirme ve 302 Y\u00f6nlendirme Y\u00f6ntemlerinden Hangisi Tercih Edilmeli?<\/span><\/h3>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53935\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301.jpg\" alt=\"\" width=\"750\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301.jpg 750w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301-300x140.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">Y\u00f6nlendirmeler, bir web sitesi i\u00e7in arama motoru optimizasyonun \u00f6nemli bir y\u00f6n\u00fcd\u00fcr. \u00c7\u00fcnk\u00fc bunlar, kullan\u0131c\u0131 ziyaretinin bozuk ba\u011flant\u0131lar (genellikle 404 hatalar\u0131 olarak kar\u015f\u0131n\u0131za \u00e7\u0131kar) taraf\u0131ndan kesintiye u\u011framamas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olur. Ayr\u0131ca arama motorlar\u0131n\u0131n uygun sayfalar\u0131 taramas\u0131n\u0131 ve dizine eklemesini sa\u011flamaya yard\u0131mc\u0131 olur.\u00a0<\/span>\r\n<h4>Hangisi Tercih Edilmeli?<\/h4>\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53984\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve302.jpeg\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve302.jpeg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve302-300x150.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/301ve302-600x300.jpeg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n&nbsp;\r\n\r\n<span style=\"font-weight: 400;\">301 y\u00f6nlendirme y\u00f6ntemi ile 302 y\u00f6nlendirme y\u00f6ntemi ayn\u0131 \u015fekilde gibi g\u00f6r\u00fcnse de, arama motorlar\u0131 ve seo s\u00f6z konusu oldu\u011funda ayn\u0131 de\u011fildir. Arama motorlar\u0131, farkl\u0131 y\u00f6nlendirme t\u00fcrlerini alg\u0131lar ve bunlar\u0131 farkl\u0131 \u015fekilde ele al\u0131r. 301 y\u00f6nlendirmesi, sayfan\u0131n kal\u0131c\u0131 olarak yeni bir konuma ta\u015f\u0131nd\u0131\u011f\u0131 anlam\u0131na gelir. 302 y\u00f6nlendirmesi ise ge\u00e7icidir. Sayfan\u0131n eski haline devam etmeyle sayfan\u0131n yenilenmesi aras\u0131ndaki fark\u0131 arama motorlar\u0131n\u0131n alg\u0131lamas\u0131 gerekiyor. <\/span>\r\n\r\n<span style=\"font-weight: 400;\">Yanl\u0131\u015f y\u00f6nlendirme t\u00fcr\u00fc ayarlanm\u0131\u015fsa, <\/span><span style=\"font-weight: 400;\">arama motorlar\u0131n\u0131n kafas\u0131 kar\u0131\u015fabilir ve bu da <a href=\"https:\/\/earnado.com\/tr\/web-sitesine-trafik-nasil-saglanir-nasil-cekilir\/\">trafik<\/a> kayb\u0131na neden olabilir. 301 y\u00f6nlendirmeleri ve 302 y\u00f6nlendirmeleri farkl\u0131 aktar\u0131m s\u00fcrelerine sahiptir. Kal\u0131c\u0131 aktar\u0131mlar i\u00e7in 301 y\u00f6nlendirmeleri, ge\u00e7ici aktar\u0131mlar i\u00e7in 302 y\u00f6nlendirmeleri kullan\u0131lmal\u0131s\u0131n\u0131z.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">Bir web sitesini yeni bir konuma ta\u015f\u0131yorsan\u0131z, \u00f6rne\u011fin alan ad\u0131n\u0131z\u0131 de\u011fi\u015ftirirseniz, ziyaret\u00e7ilerin sitenizi bulmas\u0131n\u0131 istersiniz. Y\u00f6nlendirme, kullan\u0131c\u0131n\u0131n taray\u0131c\u0131s\u0131n\u0131n eski konumdan yenisine otomatik olarak iletilmesine neden olur. Google&#8217;\u0131n ve di\u011fer arama motorlar\u0131n\u0131n y\u00f6nlendirmeleri izleyece\u011fini d\u00fc\u015f\u00fcnebilirsiniz, ancak bu noktada i\u015fler karma\u015f\u0131kla\u015f\u0131yor. Bir sayfan\u0131n konumu de\u011fi\u015fti\u011finde uzun s\u00fcre arama s\u0131ralamas\u0131ndan \u00e7\u0131kar.<\/span>\r\n<h4><span style=\"font-weight: 400;\">\u00a0Hangi Y\u00f6nlendirme Daha Uygun?<\/span><\/h4>\r\n<span style=\"font-weight: 400;\">301 kal\u0131c\u0131 y\u00f6nlendirme 302 <a href=\"https:\/\/tr.wikipedia.org\/wiki\/HTTP_durum_kodlar%C4%B1\">ge\u00e7ici y\u00f6nlendirmeye<\/a> g\u00f6re daha \u00e7ok tercih ediliyor. Sayfalar\u0131 kal\u0131c\u0131 olarak ta\u015f\u0131mak \u00e7ok daha yayg\u0131n kullan\u0131lan bir y\u00f6ntemdir. Ancak kullan\u0131c\u0131lar ilk ba\u015fta 302 y\u00f6nlendirme y\u00f6ntemine daha fazla e\u011filimlidirler. \u00c7\u00fcnk\u00fc 302 y\u00f6ntemi daha az zahmetlidir.<\/span>\r\n\r\n<span style=\"font-weight: 400;\">301 yerine 302 kulland\u0131\u011f\u0131n\u0131zda, arama motorlar\u0131 eski URL&#8217;yi dizine eklemeye devam eder ve yenisini kopya olarak alg\u0131layamaz. Ba\u011flant\u0131 s\u0131ralamas\u0131 iki url aras\u0131nda b\u00f6l\u00fcnerek arama s\u0131ralamalar\u0131na zarar verir. Bir web sitesini veya web sayfas\u0131n\u0131 kal\u0131c\u0131 olarak ta\u015f\u0131rken en iyi y\u00f6ntem 301 y\u00f6nlendirmesi kullanmakt\u0131r. <\/span><span style=\"font-weight: 400;\">Arama motorlar\u0131n\u0131n bir y\u00f6nlendirmede yeni URL&#8217;yi <\/span><span style=\"font-weight: 400;\">dizine eklemesi i\u00e7in, 301 y\u00f6nlendirmesi kullanmak daha iyi bir tercih olabilir.<\/span>\r\n\r\n<span style=\"font-weight: 400;\"><a href=\"https:\/\/earnado.com\/tr\/sitenizi-hizlandiracak-5-yol-site-hizi-taktikleri\/\">Web sitesi<\/a> bak\u0131m a\u015famas\u0131ndayken ziyaret\u00e7ileri ge\u00e7ici olarak y\u00f6nlendirmek gerekiyorsa 302 y\u00f6nlendirme tercih edilmelidir. <\/span><a href=\"https:\/\/earnado.com\/tr\/e-ticaret-icin-seo\/\"><span style=\"font-weight: 400;\">E-ticaret<\/span><\/a><span style=\"font-weight: 400;\"> siteleri i\u00e7in stokta \u00fcr\u00fcn kalmad\u0131\u011f\u0131nda da 302 ge\u00e7ici y\u00f6nlendirme y\u00f6ntemi kullanmak iyi olabilir.Test edilen olan birden fazla a\u00e7\u0131l\u0131\u015f sayfas\u0131 olan bir kampanya kontrol\u00fc durumunda da, 302 y\u00f6nlendirmesi daha kolay olabilir.<\/span>\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53983\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/302.png\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/302.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/302-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/302-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n<span style=\"font-weight: 400;\">\u00d6zellikle <a href=\"https:\/\/earnado.com\/tr\/temel-seo-teknikleri-baslangic-asamasi-seo\/\">SEO<\/a> a\u00e7\u0131s\u0131ndan 301 y\u00f6nlendirme daha faydal\u0131 g\u00f6r\u00fcnse de, 302 y\u00f6nlendirmeyi do\u011fru kullanmak b\u00fcy\u00fck \u00f6l\u00e7\u00fcde fayda sa\u011flar. <a href=\"https:\/\/earnado.com\/tr\/web-sitesine-neler-eklenebilir-donusum-ve-satis-nasil-artirilir\/\">Web sitesini<\/a> olumlu y\u00f6nde etkilemek i\u00e7in size uygun olan\u0131 kullan\u0131n. Y\u00f6nlendirme t\u00fcr\u00fc amac\u0131na uygun olmal\u0131d\u0131r.<\/span>\r\n\r\n\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/web-site-ziyaretci-sayisini-arttirma-yollari-nelerdir\/\"><span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Web<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Site<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Ziyaret\u00e7i<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Say\u0131s\u0131n\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Artt\u0131rma<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Yollar\u0131<\/span><\/span>\u00a0<span class=\"slide-in-container\"><span class=\"d-inline-block text-heading-default animated\">Nelerdir?<\/span><\/span><\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>301 y\u00f6nlendirme ve 302 y\u00f6nlendirme y\u00f6ntemlerinden \u00f6nce y\u00f6nlendirme kavram\u0131n\u0131 tan\u0131mlamak ile ba\u015flayal\u0131m. Y\u00f6nlendirme, ziyaret\u00e7ileri bir web sayfas\u0131n\u0131n ba\u015fka bir web sayfas\u0131na otomatik olarak almak anlam\u0131na gelmektedir. Y\u00f6nlendirmeler, web sitelerini optimize ederken g\u00fcnl\u00fck ya\u015fam\u0131n bir par\u00e7as\u0131d\u0131r ve SEO i\u00e7in vazge\u00e7ilmezdir. Hem&#8230;<\/p>\n","protected":false},"author":316,"featured_media":53936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-53932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO (Arama Motoru Optimizasyonu)<\/title>\n<meta name=\"description\" content=\"301 y\u00f6nlendirme ile 302 y\u00f6nlendirme y\u00f6ntemleri nedir? Hangisi tercih edilmelidir?Seo a\u00e7\u0131s\u0131ndan \u00f6nemi nedir? 301 ve 302 Y\u00f6nlendirme Y\u00f6ntemleri Nelerdir, Hangisi Tercih Edilmeli? SEO (Arama Motoru Optimizasyonu) #301y\u00f6nlendirme #302y\u00f6nlendirme, #seo, #seoanaliz, #dijitalpazarlama\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO (Arama Motoru Optimizasyonu)\" \/>\n<meta property=\"og:description\" content=\"301 y\u00f6nlendirme ile 302 y\u00f6nlendirme y\u00f6ntemleri nedir? Hangisi tercih edilmelidir?Seo a\u00e7\u0131s\u0131ndan \u00f6nemi nedir? 301 ve 302 Y\u00f6nlendirme Y\u00f6ntemleri Nelerdir, Hangisi Tercih Edilmeli? SEO (Arama Motoru Optimizasyonu) #301y\u00f6nlendirme #302y\u00f6nlendirme, #seo, #seoanaliz, #dijitalpazarlama\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T13:10:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T16:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/urlredirect.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u00d6zge KESEMEN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u00d6zge KESEMEN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/\",\"url\":\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/\",\"name\":\"SEO (Arama Motoru Optimizasyonu)\",\"isPartOf\":{\"@id\":\"https:\/\/earnado.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/earnado.com\/tr\/301-ve-302-yonlendirme-yontemleri-nelerdir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/04\/urlredirect.jpg\",\"datePublished\":\"2023-01-05T13:10:01+00:00\",\"dateModified\":\"2026-02-27T16:41:49+00:00\",\"author\":{\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/9c0ad47b9b4adef90622a10cdca257e4\"},\"description\":\"301 y\u00f6nlendirme ile 302 y\u00f6nlendirme y\u00f6ntemleri nedir? 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