{"id":53950,"date":"2023-01-05T15:57:00","date_gmt":"2023-01-05T12:57:00","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=53950"},"modified":"2023-01-05T16:00:08","modified_gmt":"2023-01-05T13:00:08","slug":"marka-iletisimi-nasil-yapilmali-nelere-dikkat-edilmeli","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/marka-iletisimi-nasil-yapilmali-nelere-dikkat-edilmeli\/","title":{"rendered":"Marka \u0130leti\u015fimi Nas\u0131l Yap\u0131lmal\u0131, Nelere Dikkat Edilmeli?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53950\" class=\"elementor elementor-53950\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-385525ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"385525ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b5ec7c6\" data-id=\"1b5ec7c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc4bcd4 elementor-widget elementor-widget-text-editor\" data-id=\"1fc4bcd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Bir \u00fcr\u00fcn veya hizmet ile marka olu\u015fturmak isteniyor ise sadece marka ismi, logo, amblem olu\u015fturarak ba\u015far\u0131ya ula\u015famay\u0131z. Marka ileti\u015fiminin ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilmesi gerekir. Bu yaz\u0131da sizlere marka ileti\u015fimi nedir, nas\u0131l yap\u0131lmal\u0131 ve nelere dikkat edilmesi gerekti\u011finden bahsedece\u011fiz.<\/p>\n<p><a href=\"https:\/\/earnado.com\/tr\/iletisim\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-50561 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/01\/Tum-Hizmetler.png\" alt=\"\" width=\"800\" height=\"290\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/01\/Tum-Hizmetler.png 800w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/01\/Tum-Hizmetler-300x109.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/01\/Tum-Hizmetler-768x278.png 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2020\/01\/Tum-Hizmetler-600x218.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Marka \u0130leti\u015fimi Nedir?<\/h2>\n<blockquote>\n<p>Marka yarat\u0131rken \u00f6ncelikli amac\u0131m\u0131z m\u00fc\u015fteriye ula\u015fmak ve markay\u0131 ilgi \u00e7ekici bir hale getirmek oldu\u011fu i\u00e7in marka ileti\u015fimi olduk\u00e7a \u00f6nemlidir. Peki, marka ileti\u015fimi nedir? Marka ileti\u015fimi, firmalar\u0131n markala\u015fma s\u00fcrecinde kendilerini tan\u0131tmak, piyasada olan veya piyasaya girecek \u00fcr\u00fcnlerinin tan\u0131t\u0131m\u0131n\u0131 yapmak, markan\u0131n itibar\u0131n\u0131 koruyup \u00fcr\u00fcnler sunmak ve geli\u015ftirmek ad\u0131na s\u00fcreklili\u011fi olan uygulama y\u00f6ntemidir. Marka, ileti\u015fim kurmadan varl\u0131\u011f\u0131na devam edemez. \u0130leti\u015fim kurmad\u0131\u011f\u0131nda zamanla g\u00fc\u00e7 kaybedecektir.<\/p>\n<\/blockquote>\n<p>Firmalar, \u00fcr\u00fcnlere anlam y\u00fcklenmesini sa\u011flamal\u0131d\u0131r. B\u00f6ylelikle inand\u0131r\u0131c\u0131l\u0131kla, \u00fcr\u00fcn\u00fcn i\u015flevi hakk\u0131nda ikna edici olmal\u0131d\u0131r. Verilen mesajlara olduk\u00e7a dikkat edilmelidir. Tutarl\u0131 olmal\u0131s\u0131n\u0131z. Marka ismi, logo, sembol kolay hat\u0131rlanabilecek, s\u00f6ylemesi kolay, ak\u0131lda kal\u0131c\u0131 bir \u015fey olmal\u0131d\u0131r. \u00c7\u00fcnk\u00fc t\u00fcketiciler hat\u0131rlamal\u0131d\u0131r.<\/p>\n<h2>Marka \u0130leti\u015fiminde Nelere Dikkat Edilmeli?<\/h2>\n<p>\u00d6ncelikle <a href=\"https:\/\/earnado.com\/tr\/dijital-kimlik-nedir-nasil-olusturulur\/\">markan\u0131n ki\u015fili\u011fini ve kimli\u011fini<\/a> olu\u015fturarak marka imaj\u0131n\u0131 belirlemek gerekir. Daha sonra firman\u0131n, marka stratejilerini belirlemesi gerekir. M\u00fc\u015fteri, rekabet, ki\u015fisel analizleri yap\u0131lmal\u0131d\u0131r. Yani markan\u0131n ne olaca\u011f\u0131, nelerden olu\u015faca\u011f\u0131, kimlere hitap edece\u011fi belirlenmelidir. B\u00f6ylece firmalar m\u00fc\u015fteri istekleri, ihtiya\u00e7lar\u0131 do\u011frultusunda pazar ara\u015ft\u0131rmas\u0131 yaparak hedef pazarlar\u0131n\u0131 belirlemeliler. Rakiplerin g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerini de analiz etmemiz gerekir.<\/p>\n<p>Marka ileti\u015fiminin ba\u015far\u0131l\u0131 say\u0131labilmesi i\u00e7in hedef t\u00fcketicilere g\u00f6nderilen iletilerin m\u00fc\u015fteri taraf\u0131ndan do\u011fru bir \u015fekilde alg\u0131lan\u0131p bilin\u00e7altlar\u0131nda markaya y\u00f6nelik olumlu imaj olu\u015fturmas\u0131 gerekmektedir. Hedef kitlesi olan m\u00fc\u015fteri grubu iyi tan\u0131nmal\u0131, do\u011fru ileti\u015fim kanallar\u0131 ve do\u011fru strateji ile yola \u00e7\u0131k\u0131lmal\u0131d\u0131r. E\u011fer firma etkili bir ileti\u015fim stratejisiyle markas\u0131n\u0131 a\u00e7\u0131k, g\u00fcvenilir bir yol ile uygun mesajlar iletebilmeyi ba\u015farm\u0131\u015fsa daha sonra t\u00fcketicilere, \u015firket \u00e7al\u0131\u015fanlar\u0131na, da\u011f\u0131t\u0131mc\u0131lara vb. ekstra maliyete katlanmas\u0131 gerekmeksizin ba\u015fka bir mesaja gerek duymadan a\u00e7\u0131klayabilecektir. Ayr\u0131ca t\u00fcketicinin akl\u0131nda nas\u0131l bir marka imaj\u0131 olu\u015fturmak istedi\u011fimizi belirlemeliyiz. T\u00fcketicinin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131ndan sonra da olumlu d\u00fc\u015f\u00fcncelerine devam etmesinin sa\u011flanmas\u0131 gerekir.<\/p>\n<p>Sosyal medya, reklamlar, pr \u00e7al\u0131\u015fmalar\u0131, \u00e7e\u015fitli etkinlikler, kampanyalar ile say\u0131s\u0131z kanal yard\u0131mlar\u0131yla markan\u0131n hedef kitlesine hitap edebilmesini sa\u011flayacak bir\u00e7ok ileti\u015fim arac\u0131 mevcuttur. Fakat marka i\u00e7 ve d\u0131\u015f \u00e7evreyle etkile\u015fim i\u00e7inde de\u011filse ba\u015far\u0131l\u0131 olmas\u0131 s\u00f6z konusu de\u011fildir. \u00dcr\u00fcn arz edilse bile talebi nas\u0131l kar\u015f\u0131layaca\u011f\u0131n\u0131 bilmiyorsa da ba\u015far\u0131l\u0131 olamayacakt\u0131r. Bu konuda yap\u0131lmas\u0131 gereken marka ileti\u015fimi ve <a href=\"https:\/\/earnado.com\/tr\/marka-yonetimi-nasil-yapilir-en-onemli-uygulanabilir-ornekler\/\">marka y\u00f6netimi<\/a> y\u00f6ntemlerinden yararlanmakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-50927 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/brand-marketing-g16c7e9d8b_1280-1024x730.jpg\" alt=\"brand-marketing-g16c7e\" width=\"640\" height=\"456\"><\/p>\n<h3>M\u00fc\u015fterilerinizle \u0130leti\u015fimde Tutarl\u0131 ve Samimi Olun<\/h3>\n<p>\u0130leti\u015fim bilgileri, \u00fcr\u00fcn \u00f6zellikleri birbiriyle uyumlu, tutarl\u0131 ve ba\u011flant\u0131 i\u00e7inde olmal\u0131d\u0131r. Marka ileti\u015fimi, samimi ve ger\u00e7ek olmal\u0131d\u0131r. M\u00fc\u015fteri memnuniyet \u00fczerine kurulu olan bir d\u00fczen ba\u015far\u0131y\u0131 da yan\u0131nda getirecektir. Samimi, ilgili, tutarl\u0131, m\u00fc\u015fterinin sesine kulak veren, sorunlar kar\u015f\u0131s\u0131nda pratik \u00e7\u00f6z\u00fcmler sunan markalar m\u00fc\u015fteriyi memnun edecektir.<\/p>\n<p>T\u00fcketiciler art\u0131k \u00fcr\u00fcnleri sadece ihtiya\u00e7lar do\u011frultusunda tercih etmiyor. T\u00fcketiciler markalar ile duygusal ba\u011f kuruyorlar. Kurulan bu duygusal ba\u011f\u0131n zedelenmemesi ve m\u00fc\u015fteriyi memnun etmek ad\u0131na sadece sat\u0131\u015f odakl\u0131 d\u00fc\u015f\u00fcnmemek gerekir. M\u00fc\u015fteriyi \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131ktan sonra da mutlu edecek ve \u00fcr\u00fcn ile aras\u0131ndaki ba\u011f\u0131n devam etmesini sa\u011flayacak \u015fekilde memnun etmeye dikkat edilmelidir. Bu ba\u011f\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131n sa\u011flanmas\u0131yla marka avantajl\u0131 olacakt\u0131r. \u00c7\u00fcnk\u00fc t\u00fcketiciler art\u0131k sadece ihtiya\u00e7 do\u011frultusunda de\u011fil, ihtiya\u00e7 duymad\u0131\u011f\u0131 halde duygusal ba\u011f kurdu\u011fu markalar\u0131n \u00fcr\u00fcnlerinden sat\u0131n alma eyleminde bulunabiliyorlar. T\u00fcketiciler \u00f6zellikle, kendilerini dinleyen, anlayan, \u00f6nem verildi\u011fini hisseden markalar ile ba\u011f kuruyorlar. Bu nedenle duygusal ba\u011f\u0131 sa\u011flamak amac\u0131yla m\u00fc\u015fteriye ula\u015f\u0131lmal\u0131. \u00d6rne\u011fin do\u011fum g\u00fcnlerinde insanlara mail, mesaj vb. at\u0131lmas\u0131yla m\u00fc\u015fteriyi mutlu etmek gibi.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-51063 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markaguveniolusturma.png\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markaguveniolusturma.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markaguveniolusturma-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markaguveniolusturma-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Marka tutarl\u0131 olmal\u0131d\u0131r. Reklamlarda, sosyal medyada payla\u015f\u0131lan bilgiler tutarl\u0131 olmal\u0131d\u0131r. \u0130leti\u015fim kanallar\u0131n\u0131n etkin kullan\u0131lmas\u0131yla farkl\u0131 mecralardan farkl\u0131 kitlelere ula\u015farak daha fazla ki\u015fiye hitap edilmelidir. Firman\u0131n verdi\u011fi mesaj ile markan\u0131n uyumlu olmas\u0131 gerekir. Marka ak\u0131lda kal\u0131c\u0131 olmal\u0131d\u0131r.<\/p>\n<h3>Rakiplerinizden Farkl\u0131 Olun<\/h3>\n<p>Bir\u00e7ok rakibiniz piyasada sizinle ayn\u0131 i\u015fi, ayn\u0131 \u00fcr\u00fcn\u00fc pazarl\u0131yor olabilir. Bu nedenle marka, rakip firmalardan ay\u0131rt edici olmal\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde ayn\u0131 sekt\u00f6re hizmet eden bir\u00e7ok markan\u0131n olmas\u0131yla beraber aralar\u0131nda fark yok denecek kadar azd\u0131r. T\u00fcketicinin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131 i\u00e7in \u00fcr\u00fcn\u00fcn farkl\u0131 olmas\u0131 gerekir. Bu fark ile rakip firmalardan ayr\u0131larak markan\u0131n tercih edilmesi sa\u011flanmal\u0131d\u0131r. Fark yaratacak bir \u015fey bulam\u0131yorsak bile ayn\u0131 olan \u00f6zelliklerimizi marka ileti\u015fimi ile farkl\u0131 bir \u015fekilde yans\u0131tabilir, rakiplerimizden farkl\u0131 g\u00f6z\u00fckebiliriz. Rakiplerden ayr\u0131\u015fmak i\u00e7in marka ileti\u015fimini d\u00fczg\u00fcn bir \u015fekilde ger\u00e7ekle\u015ftirmeli ve rakiplerde olmayan bir \u00f6zellik ile ortaya \u00e7\u0131k\u0131lmas\u0131 yararl\u0131 olacakt\u0131r. Bu sayede t\u00fcketicilerin dikkatini \u00e7ekmeyi ba\u015fararak rakiplerimizin \u00f6n\u00fcne ge\u00e7ebiliriz.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51064 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markanizifarklikonumlandirin.png\" alt=\"markanizifarklikonumlandirin\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markanizifarklikonumlandirin.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markanizifarklikonumlandirin-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markanizifarklikonumlandirin-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>M\u00fc\u015fterileriniz \u0130le Duygusal Ba\u011f Kurun<\/h3>\n<p>Firmalar, insanlar\u0131n zihninde olu\u015fturduklar\u0131 marka, de\u011fer ile ba\u015far\u0131ya ula\u015f\u0131rlar. M\u00fc\u015fteri ile duygusal ba\u011f kurabilen, slogan ile ilk akla gelen vb. marka ileti\u015fimleri ile markalar rakiplerinin \u00f6n\u00fcne ge\u00e7mi\u015f ve art\u0131k bilinen, sevilen markalar\u0131 ba\u015farm\u0131\u015f sayabiliriz. Bunu ba\u015farabilen markalar ileti\u015fim kanallar\u0131n\u0131 kullanarak ba\u015far\u0131lar\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilir olmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Strateji planlamalar\u0131 ile markan\u0131n imaj\u0131n\u0131n korunmas\u0131 ve markay\u0131 geli\u015ftirerek de devaml\u0131l\u0131\u011f\u0131n sa\u011flanmas\u0131 gerekmektedir. Yenilikler ile t\u00fcketiciyi \u015fa\u015f\u0131rtmak, de\u011fi\u015fen ve geli\u015fen d\u00fcnyaya uyum sa\u011flamak markan\u0131n \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51065 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/direktmarkailetisiminedir.png\" alt=\"direktmarkailetisiminedir\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/direktmarkailetisiminedir.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/direktmarkailetisiminedir-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/direktmarkailetisiminedir-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>M\u00fc\u015fterinin \u00fcr\u00fcnden men\u00fcn kalmas\u0131 kadar, \u00fcr\u00fcn\u00fcn pazarlamadan teslimata kadar olan s\u00fcreden de memnun kalmas\u0131 ama\u00e7lanmal\u0131d\u0131r. Bu s\u00fcre\u00e7te m\u00fc\u015fterinin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 olumlu \u2013 olumsuz b\u00fct\u00fcn olaylar markaya olan tutumunda, d\u00fc\u015f\u00fcncelerinde de\u011fi\u015fikliklere yol a\u00e7abilir. \u0130leti\u015fim konusunda ba\u015far\u0131 yakalayamayan firmalar\u0131n m\u00fc\u015fteri kaybetme olas\u0131l\u0131klar\u0131 \u00e7ok y\u00fcksektir. Fakat hem \u00fcr\u00fcn memnuniyeti hem de ileti\u015fimden memnun kalan m\u00fc\u015fterinin markaya olan ba\u011fl\u0131l\u0131\u011f\u0131 artacak ve m\u00fc\u015fteri sadakati olu\u015facakt\u0131r. M\u00fc\u015fteri sadakatinin olu\u015fmas\u0131, m\u00fc\u015fterinin o firmay\u0131 \u00f6ncelikli tutmas\u0131, ilk o firmay\u0131 se\u00e7erek al\u0131\u015fveri\u015f yapmas\u0131 anlam\u0131na geliyor. Bu ba\u015far\u0131 b\u00fct\u00fcn firmalar\u0131n ula\u015fmak istedi\u011fi bir yerdir.<\/p>\n<h3>Etkili Marka \u0130leti\u015fimi \u0130le Bilinirli\u011finizi Artt\u0131r\u0131n<\/h3>\n<p>Reklamlar, m\u00fc\u015fteri ile ileti\u015fim kurmada i\u015finize yarayacakt\u0131r. \u00d6nemli olan firman\u0131z\u0131n, markay\u0131 iyi tan\u0131tan ve m\u00fc\u015fterilerin ilgisini \u00e7ekebilecek ba\u015far\u0131l\u0131, farkl\u0131 reklamlar olu\u015fturabilmesidir. \u00c7\u00fcnk\u00fc e\u011fer reklam\u0131n\u0131z\u0131n markan\u0131z ile bir alakas\u0131 yoksa veya tepkiye yol a\u00e7abilecek bir \u015fey varsa bu durum markaya m\u00fc\u015fteri \u00e7ekmekten \u00e7ok m\u00fc\u015fteri kaybetmenize yol a\u00e7abilir. M\u00fc\u015fteri ile duygusal ba\u011f\u0131 yakalayabilen ilgi \u00e7ekici, fark\u0131ndal\u0131k olu\u015fturan reklamlar m\u00fc\u015fteri potansiyelinizin artmas\u0131n\u0131 sa\u011flar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51066 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markabilinirliginiziartirin.png\" alt=\"markabilinirliginiziartirin\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markabilinirliginiziartirin.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markabilinirliginiziartirin-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/markabilinirliginiziartirin-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Teknolojinin geli\u015fmesiyle beraber \u00fcr\u00fcn odakl\u0131 pazarlamadan m\u00fc\u015fteri odakl\u0131 pazarlamaya ge\u00e7i\u015f yap\u0131ld\u0131. Direkt t\u00fcketiciyle ileti\u015fime ge\u00e7mek olduk\u00e7a kolayla\u015ft\u0131. B\u00f6ylece t\u00fcketiciler \u00fcr\u00fcn\u00fcn ortak yarat\u0131c\u0131lar\u0131 oldular. Sosyal medyadan da m\u00fc\u015fterilerin isteklerini, talep ettiklerini takip edebiliyoruz. \u0130yi bir strateji belirleyerek sosyal medyadan da hedef kitlemize hitap edebiliriz. Sosyal mecralarda m\u00fc\u015fterilerin isteklerini, \u015fikayetlerini dikkate almak, m\u00fc\u015fteriye \u00f6nem verildi\u011fini g\u00f6sterir. Ayn\u0131 zamanda markay\u0131 daha iyi bir konuma getirmek i\u00e7in de firmalar\u0131n bu dilekleri dinleyip, \u015fikayetlere \u00e7\u00f6z\u00fcm bulmalar\u0131 marka i\u00e7in avantaj sa\u011flayacakt\u0131r.<\/p>\n<p>B\u00fct\u00fcnle\u015fik pazarlama marka ileti\u015fimi konusunda yard\u0131mc\u0131 olan bir ba\u015fka destek\u00e7idir. B\u00fct\u00fcnle\u015fik pazarlama ise reklam, ki\u015fisel sat\u0131\u015f, pazarlama, halka ili\u015fkiler gibi \u00f6gelerin bir arada y\u00fcr\u00fct\u00fclmesine denir. Yani marka, her alanda paralel olarak ilerleyen tutarl\u0131 bir tutum sergilemeye dikkat etmelidir. Tutarl\u0131l\u0131k konusunda bir di\u011fer dikkat etmeniz gereken \u015fey ise iletti\u011finiz mesaj\u0131n, yapt\u0131\u011f\u0131n\u0131z s\u00f6ylemin ger\u00e7ekte uygulanabilir olmas\u0131 gerekti\u011fi. E\u011fer \u00fcr\u00fcnlerinizin do\u011fa dostu oldu\u011funu iddia ediyorsan\u0131z ger\u00e7ekten do\u011fa dostu olmal\u0131lar.<\/p>\n<p>ilgilinizi \u00e7ekebilir:<a href=\"https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/\">marka-kimli\u011fi-nedir-nasil-olu\u015fturulur-10-harika -\u00f6rnek<\/a><\/p>\n<h4>Marka \u0130leti\u015fim Kanallar\u0131<\/h4>\n<ol>\n<li><strong>Direkt \u0130leti\u015fim Kanallar\u0131yla Yap\u0131lan \u0130leti\u015fim<\/strong><\/li>\n<\/ol>\n<p>Marka \u00e7al\u0131\u015fanlar\u0131n\u0131n her biri marka hakk\u0131nda kapsaml\u0131 bilgiye sahip olmal\u0131d\u0131r. Ayr\u0131ca \u00e7al\u0131\u015fanlar\u0131n \u00fcr\u00fcnleri kullanmas\u0131&nbsp; m\u00fc\u015fteri a\u00e7\u0131s\u0131ndan olumlu bir izlenim yarat\u0131r ve \u00fcr\u00fcnleri daha iyi tan\u0131ma ve anlatma konusunda da yard\u0131mc\u0131 olur. Bir di\u011feri ise \u00fcr\u00fcn\u00fc alan m\u00fc\u015fterinin blog hesaplar\u0131na, yak\u0131n \u00e7evresine vb. yapt\u0131\u011f\u0131 yorumlar yani <a href=\"https:\/\/earnado.com\/tr\/agizdan-agiza-pazarlama-wom-nedir-nasil-yapilir\/\">a\u011f\u0131zdan a\u011f\u0131za pazarlama<\/a>, olumlu &#8211;&nbsp; olumsuz d\u00fc\u015f\u00fcnceleri ve m\u00fc\u015fterinin markay\u0131 akl\u0131nda nas\u0131l konumland\u0131rd\u0131\u011f\u0131 direkt ileti\u015fim kanal\u0131 olarak adland\u0131r\u0131l\u0131yor.<\/p>\n<ol start=\"2\">\n<li><strong>Medya Ara\u00e7lar\u0131 ile \u0130leti\u015fim<\/strong><\/li>\n<\/ol>\n<p>G\u00fcn\u00fcm\u00fczde bir\u00e7ok insan medyay\u0131 aktif bir \u015fekilde takip ediyor. Orta ya\u015f kesimin televizyon, radyo vb. gen\u00e7 kesimin ise daha \u00e7ok sosyal medya ara\u00e7lar\u0131n\u0131 kullanmas\u0131yla firmalar\u0131n kendilerini g\u00f6stermeleri i\u00e7in bir\u00e7ok f\u0131rsatlar\u0131 var. Sosyal medya hesaplar\u0131, g\u00f6rsel \u2013 i\u015fitsel medya organlar\u0131, markan\u0131n kendi sitesi, elektronik posta, bloglar vb. mecralarda markalar kendilerini ifade edebilirler.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-51067 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/sosyalmedyaaraclariileiletisim.png\" alt=\"sosyalmedyaaraclariileiletisim\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/sosyalmedyaaraclariileiletisim.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/sosyalmedyaaraclariileiletisim-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2021\/11\/sosyalmedyaaraclariileiletisim-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Marka;<\/p>\n<ul>\n<li>Ak\u0131lda kal\u0131c\u0131 bir isme, logoya vb. sahip olmal\u0131d\u0131r.<\/li>\n<li>T\u00fcketici ile duygusal ba\u011f kurabilmelidir. Duygusal ba\u011f kurabilen markalar rakiplerine g\u00f6re daha ba\u015far\u0131l\u0131 olabiliyor.<\/li>\n<li>T\u00fcketicinin zihninde olumlu bir izlenim yaratmal\u0131.<\/li>\n<li>Di\u011fer markalara g\u00f6re ay\u0131rt edici olmal\u0131d\u0131r.<\/li>\n<li>Tutarl\u0131 olmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p>Markan\u0131n zihinde &#8211;&nbsp; kalplerde olmas\u0131, markayla duygusal ba\u011f kurulmas\u0131 marka ileti\u015fimi sayesinde olur. M\u00fc\u015fteri sadakatinin olmas\u0131 da bu sayededir. T\u00fcketici i\u00e7ten ve ger\u00e7ek\u00e7i bir yakla\u015f\u0131m\u0131 olan sat\u0131c\u0131lar\u0131 tercih edecektir. Do\u011frudan t\u00fcketici ile temas kurulmas\u0131 t\u00fcketicinin ho\u015funa gider. Esnek ve do\u011fal olun. Ger\u00e7ekle\u015ftiremeyece\u011finiz vaatlerde bulunmay\u0131n. Bu, markan\u0131z\u0131n imaj\u0131n\u0131 zedeler ve daha k\u00f6t\u00fc sonu\u00e7lar ile kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bir \u00fcr\u00fcn veya hizmet ile marka olu\u015fturmak isteniyor ise sadece marka ismi, logo, amblem olu\u015fturarak ba\u015far\u0131ya ula\u015famay\u0131z. Marka ileti\u015fiminin ba\u015far\u0131l\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirilmesi gerekir. Bu yaz\u0131da sizlere marka ileti\u015fimi nedir, nas\u0131l yap\u0131lmal\u0131 ve nelere dikkat edilmesi gerekti\u011finden bahsedece\u011fiz. Marka \u0130leti\u015fimi&#8230;<\/p>\n","protected":false},"author":323,"featured_media":50928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,64,244,1002],"tags":[],"class_list":["post-53950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-is-gelistirme","category-markalasma","category-oneri-icerikler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marka \u0130leti\u015fimi Nas\u0131l Yap\u0131lmal\u0131, Nelere Dikkat Edilmeli? - Earnado<\/title>\n<meta name=\"description\" content=\"Marka ileti\u015fimi nas\u0131l yap\u0131l\u0131r, marka ileti\u015fimini g\u00fc\u00e7lendirmek i\u00e7in nelere dikkat edilmesi gerekir detayl\u0131 bir \u015fekilde ula\u015fabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/marka-iletisimi-nasil-yapilmali-nelere-dikkat-edilmeli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka \u0130leti\u015fimi Nas\u0131l Yap\u0131lmal\u0131, Nelere Dikkat Edilmeli? 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