{"id":54076,"date":"2023-01-05T15:56:58","date_gmt":"2023-01-05T12:56:58","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54076"},"modified":"2023-01-05T15:58:16","modified_gmt":"2023-01-05T12:58:16","slug":"markalar-icin-renklerin-onemi-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/markalar-icin-renklerin-onemi-nedir\/","title":{"rendered":"Markalar \u0130\u00e7in Renklerin \u00d6nemi Nedir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54076\" class=\"elementor elementor-54076\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bda29aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bda29aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75085371\" data-id=\"75085371\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a92c11 elementor-widget elementor-widget-text-editor\" data-id=\"20a92c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tRenkler, bir markan\u0131n insan zihninde yer edinmesinde b\u00fcy\u00fck rol oynar. T\u00fcm markalar ula\u015fmak istedikleri hedef kitleye ve vermek istedikleri mesaja uygun bir renk se\u00e7erler. Pazarlama dal\u0131nda uzun y\u0131llar boyunca renkler \u00fczerine ara\u015ft\u0131rmalar yap\u0131lm\u0131\u015ft\u0131r. Sonu\u00e7 olarak renklerin psikolojik ve sosyolojik anlamlar\u0131ndan dolay\u0131 markalar i\u00e7in renklerin \u00f6nemi oldu\u011fu kan\u0131s\u0131na kesin olarak var\u0131lm\u0131\u015ft\u0131r.\r\n\r\nMarkalar logolar\u0131nda, sosyal medya hesaplar\u0131nda, web sitelerinde, ma\u011fazalar\u0131nda yani k\u0131sacas\u0131 t\u00fcketiciye dokunduklar\u0131 her alanda kurumsal renklerini kullan\u0131rlar. T\u00fcketiciyle duygusal ba\u011f kurmak, ilgi \u00e7ekici olmak ve do\u011fru mesaj vermek i\u00e7in renklerin \u00f6nemi b\u00fcy\u00fckt\u00fcr.\r\n\r\nStarbucks, Mc Donalds, Coca Cola&#8230; Bu\u00a0 markalar\u0131 duyar duymaz g\u00f6z\u00fcn\u00fczde hangi renkler canlan\u0131yor? Facebook neden mavi, Netflix ise logosunda neden k\u0131rm\u0131z\u0131 rengi tercih etmi\u015f olabilir? Marka renkleri ile ilgili bir ara\u015ft\u0131rma yap\u0131yor olabilirsiniz. Hatta yeni kuraca\u011f\u0131n\u0131z marka i\u00e7in logo tasar\u0131m\u0131 yapmadan \u00f6nce kurumsal renginize karar verirken kafan\u0131z kar\u0131\u015fm\u0131\u015f olabilir. \u00d6rne\u011fin; t\u00fcketiciye sakinlik, huzur ve g\u00fcven vermeniz gereken bir markan\u0131z varsa logonuzda kullanaca\u011f\u0131n\u0131z rengi k\u0131rm\u0131z\u0131 ya da turuncu tonlar\u0131ndan se\u00e7mek pek de do\u011fru olmayabilir. Bu i\u00e7eri\u011fimizde markalar i\u00e7in renklerin \u00f6nemi ve anlam\u0131n\u0131 ke\u015ffedebilir, markalara kar\u015f\u0131 olan bak\u0131\u015f a\u00e7\u0131n\u0131z\u0131 geni\u015fletebilirsiniz.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-54112 \" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi.png\" alt=\"Markalar \u0130\u00e7in Renklerin \u00d6nemi Nedir?\" width=\"700\" height=\"412\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi.png 1080w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi-300x176.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi-1024x602.png 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi-768x452.png 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi-600x353.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/sicak-ve-soguk-renkler-nelerdir-nasil-kullanilir\/\">S\u0131cak ve So\u011fuk Renkler Nelerdir?<\/a>\r\n<h2>Marka Renklerinin Zihnimizde Yaratt\u0131\u011f\u0131 Alg\u0131<\/h2>\r\nRenklerin insan beyni \u00fczerinde bir\u00e7ok \u00e7a\u011fr\u0131\u015f\u0131m\u0131 vard\u0131r. Kanada&#8217;da bulunan Colourfast \u015firketinin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re \u00fcr\u00fcn sat\u0131n almak i\u00e7in karar verirken %93 oran\u0131nda g\u00f6rselli\u011fin \u00f6nemsendi\u011fi ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re t\u00fcketicilerin %85&#8217;i sat\u0131n alma yaparken \u00fcr\u00fcn\u00fcn renginin en belirleyici \u00f6zellik oldu\u011funu s\u00f6ylemi\u015ftir. \u00dcr\u00fcn renkleri kadar markalar\u0131n kurumsal renkleri de ayn\u0131 \u00f6neme sahiptir. N\u00f6robilim uzmanlar\u0131, marka renklerinin t\u00fcketiciye 400 milisaniye gibi k\u0131sa bir s\u00fcre i\u00e7inde duygusal ve sat\u0131n alma gibi davran\u0131\u015fsal kararlar \u00fczerinde etki etti\u011fini s\u00f6ylemektedir. Bu nedenle t\u00fcm markalar,\u00a0 kurumsal renklerini se\u00e7erken hedef kitleleri ve ama\u00e7lar\u0131na g\u00f6re bir tercih yapmal\u0131d\u0131r. Gelin, hep birlikte markalar i\u00e7in renklerin \u00f6nemi nedir ve hangi renkler t\u00fcketiciye hangi mesaj\u0131 verir inceleyelim.\r\n<h3>K\u0131rm\u0131z\u0131<\/h3>\r\nK\u0131rm\u0131z\u0131, hem g\u00fc\u00e7l\u00fc hem de \u00e7ok dikkat \u00e7ekici bir renktir. Enerji veren, harekete ge\u00e7iren, samimiyet sa\u011flayan \u00f6zelliklere sahiptir. Heyecan\u0131, tutkuyu, aksiyonu ve baz\u0131 yerlerde tehlikeyi temsil eder. K\u0131rm\u0131z\u0131, renkler aras\u0131nda en yo\u011fun olan\u0131d\u0131r. Bu y\u00fczden en g\u00fc\u00e7l\u00fc duygular\u0131 kolay bir \u015fekilde tetikleyebilir. Bir\u00e7ok markan\u0131n ambalajlar\u0131nda ya da web sitesindeki &#8220;Sipari\u015f Ver&#8221; butonunda k\u0131rm\u0131z\u0131y\u0131 kulland\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz.\r\n\r\nDikkat \u00e7ekici olma \u00f6zelli\u011finin yan\u0131 s\u0131ra k\u0131rm\u0131z\u0131, g\u00fcc\u00fc ve liderli\u011fi temsil eder. Kendi sekt\u00f6r\u00fcnde lider olan ve en iyisi oldu\u011funu d\u00fc\u015f\u00fcnen markalara bakt\u0131\u011f\u0131m\u0131zda k\u0131rm\u0131z\u0131 rengini bol bol kulland\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz. \u00d6rne\u011fin; Netflix, Youtube, Pinterest, Lego, Adobe, Canon, CNN, THY gibi markalar kurumsal renkleri olarak k\u0131rm\u0131z\u0131y\u0131 kullan\u0131rlar.\r\n\r\nPsikolojide k\u0131rm\u0131z\u0131n\u0131n kan bas\u0131nc\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 ve i\u015ftah a\u00e7\u0131c\u0131 oldu\u011fu biliyoruz. Bu y\u00fczden yemek sekt\u00f6r\u00fcndeki bir\u00e7ok \u015firket, kurumsal rengi olarak k\u0131rm\u0131z\u0131y\u0131 se\u00e7mi\u015ftir. Harekete ge\u00e7irici \u00f6zelli\u011fi ve i\u015ftah a\u00e7\u0131c\u0131 olmas\u0131 sebebiyle markalar\u0131n hem kurumsal renklerinde hem de restoran dekorasyonunda k\u0131rm\u0131z\u0131ya bolca rastlayabiliriz. \u00d6rnek olarak; Mc Donalds, Burger King, Coca Cola, Red Bull, Eti markalar\u0131n\u0131 g\u00f6sterebiliriz. A\u015fa\u011f\u0131da k\u0131rm\u0131z\u0131y\u0131 kurumsal rengi olarak kullanan global ve yerli markalardan baz\u0131lar\u0131n\u0131 g\u00f6rebilirsiniz.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-54097 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/kirmizi-renk-kullanan-markalar.gif\" alt=\"K\u0131rm\u0131z\u0131 renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n<h3>Sar\u0131<\/h3>\r\nSar\u0131 dikkat \u00e7eken s\u0131cak bir renktir. Gen\u00e7li\u011fi ve ileti\u015fimi temsil eder. G\u00fcne\u015f ile ba\u011fda\u015fla\u015ft\u0131\u011f\u0131ndan dolay\u0131 enerji veren ve yarat\u0131c\u0131l\u0131\u011f\u0131 art\u0131ran bir renktir. Sar\u0131 da k\u0131rm\u0131z\u0131 gibi bir\u00e7ok duyguyu i\u00e7inde bar\u0131nd\u0131r\u0131r. Bir yanda mutluluk hissi verip yaz mevsimini and\u0131r\u0131rken di\u011fer yandan uyar\u0131 anlam\u0131 ta\u015f\u0131yabilir. Sar\u0131n\u0131n bu dikkat \u00e7ekici \u00f6zelli\u011fini, web sitenizi tasarlarken g\u00f6zden ka\u00e7mamas\u0131n\u0131 istedi\u011finiz &#8220;\u00dccretsiz G\u00f6nderim&#8221; gibi ayr\u0131nt\u0131lar\u0131 \u00f6ne \u00e7\u0131karmak i\u00e7in kullanabilirsiniz.\r\n\r\nSar\u0131 renk hem dikkat \u00e7ekmek hem de s\u0131cak ve samimi bir duygu uyand\u0131rmak isteyen markalar taraf\u0131ndan kullan\u0131l\u0131r. \u00d6rne\u011fin; Mc Donalds logosundaki k\u0131rm\u0131z\u0131 renk i\u015ftah a\u00e7\u0131c\u0131 olmay\u0131 temsil ederken sar\u0131 ise markan\u0131n \u00e7ocuklarla olan ba\u011f\u0131n\u0131 ve samimiyeti temsil eder.\r\n\r\nSar\u0131n\u0131n mutluluk hissiyle ba\u011flant\u0131l\u0131 oldu\u011funu bilen ve bu rengi logolar\u0131nda kullanan ba\u015fka markalardan da bahsedebiliriz. \u00d6rne\u011fin; Ferrari ve IKEA. Herkesin hayalini kurdu\u011fu l\u00fcks ara\u00e7 markas\u0131 Ferrari, kayg\u0131s\u0131z bir ya\u015fam tarz\u0131 ve mutlulukla ili\u015fkilidir. Peki, IKEA&#8217;dan s\u00f6z etmi\u015fken mobilya sat\u0131n alman\u0131n mutlulukla ne ilgisi olabilir? Yeni bir ev kurmak veya ilk kez ta\u015f\u0131nmak gibi ya\u015famlar\u0131nda bir d\u00f6n\u00fcm noktas\u0131nda olan ve mutlu bir ba\u015flang\u0131\u00e7 yapmak isteyen ki\u015filerin tercih etti\u011fi IKEA&#8217;n\u0131n sar\u0131s\u0131n\u0131 mutlulukla ili\u015fkilendirebiliriz.\r\n\r\nBa\u015fka bir a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, sar\u0131 renk uyar\u0131c\u0131 rol\u00fcnden dolay\u0131 koruyucu ve g\u00fc\u00e7l\u00fc bir imaj verir. Bu y\u00fczden g\u00fcvenlik \u00fcr\u00fcnleri \u00fcreten Stanley ve Caterpillar markas\u0131n\u0131n ana rengi sar\u0131d\u0131r.\r\n\r\n<img decoding=\"async\" class=\"alignnone wp-image-54093 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalarda-sari-rengi.gif\" alt=\"Sar\u0131 rengin markalarda kullan\u0131m\u0131\" width=\"784\" height=\"350\" \/>\r\n<h3>Mavi<\/h3>\r\nT\u00fcketicilere denizi, g\u00f6ky\u00fcz\u00fcn\u00fc \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in sakinli\u011fi, huzuru ve bar\u0131\u015f\u0131 \u00e7a\u011fr\u0131\u015ft\u0131ran mavi rengi ayn\u0131 zamanda otoriter, bilgili, g\u00fcven verici ve ba\u015far\u0131l\u0131 \u00f6zelliklerini de yans\u0131t\u0131r. Markalar aras\u0131nda en s\u0131k tercih edilen renklerden biridir. Her ya\u015f grubuna, hem kad\u0131nlara hem de erkeklere hitap etti\u011fi i\u00e7in her sekt\u00f6rden marka taraf\u0131ndan kullan\u0131labilir. Otoriteye \u00f6nem veren, liderlik \u00f6zelli\u011fi ta\u015f\u0131yan ve devletle ili\u015fkili markalar da maviyi \u00e7ok s\u0131k tercih ederler. Finans, sa\u011fl\u0131k ve teknoloji markalar\u0131n\u0131n bir\u00e7o\u011funda bu rengi g\u00f6rebilirsiniz.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54095 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/mavi-renk-logolar.gif\" alt=\"Mavi renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n<h3>Ye\u015fil<\/h3>\r\nYe\u015fil do\u011fay\u0131, yenilenmeyi ve hayat\u0131 temsil eder. Pazarlama ve renk psikolojisine g\u00f6re ye\u015fil; tazelik, sa\u011fl\u0131k ve tamamen do\u011fall\u0131k imaj\u0131 verir. Ayn\u0131 zamanda ye\u015filin baz\u0131 koyu tonlar\u0131 paray\u0131, zenginli\u011fi ve finansal istikrar\u0131 simgeler.\r\n\r\nDo\u011fal y\u00f6nlerini \u00f6n plana \u00e7\u0131karmak isteyen Starbucks, Whole Foods gibi g\u0131da markalar\u0131 da ye\u015fil rengi tercih eder.\u00a0 As\u0131l i\u015f alan\u0131 do\u011fal \u00fcr\u00fcnler ve sa\u011fl\u0131ktan farkl\u0131 olan &#8220;BP&#8221; gibi markalar\u0131n kurumsal renklerinde ye\u015fil kullanmas\u0131n\u0131n sebebi; \u00e7evreci ve do\u011fa dostu mesajlar vermektir. Sizin de tercih edebilece\u011finiz gibi do\u011fa dostu markalar, dernekler ve vak\u0131flar ye\u015fili s\u0131kl\u0131kla kullan\u0131r.\r\n\r\nYe\u015filin g\u00fcven ve huzur veren bir yan\u0131 vard\u0131r. Bu y\u00fczden dijital d\u00fcnyada g\u00fcven veren ve mahremiyet gerektiren uygulamalarda marka rengi olarak kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz. Buna en b\u00fcy\u00fck \u00f6rnek olarak sizin de akl\u0131n\u0131za tek bir uygulama gelmi\u015f olabilir. Evet, her g\u00fcn kulland\u0131\u011f\u0131m\u0131z anl\u0131k mesajla\u015fma uygulamas\u0131 Whatsapp da logosunda ye\u015fil renginin temsil etti\u011fi \u00f6zellikleri vurgulamak isteyen markalar aras\u0131nda yer al\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54110 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/yesil-renk-kullanan-markalar-1-1.gif\" alt=\"Ye\u015fil renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n<h3>Turuncu<\/h3>\r\nTuruncu, k\u0131rm\u0131z\u0131 ve sar\u0131n\u0131n kar\u0131\u015f\u0131m\u0131ndan olu\u015ftu\u011fu i\u00e7in iki rengin \u00f6zelliklerini de ta\u015f\u0131r. Ancak k\u0131rm\u0131z\u0131 kadar tutkulu ve cesur de\u011fildir. Dinamizmi, yarat\u0131c\u0131l\u0131\u011f\u0131, oyun ve e\u011flenceyi, uygun fiyatl\u0131 olu\u015fu temsil eder. Hareketi \u00e7a\u011fr\u0131\u015ft\u0131rd\u0131\u011f\u0131 i\u00e7in daha \u00e7ok gen\u00e7lere y\u00f6nelik markalarda tercih edilir. Arkada\u015f canl\u0131s\u0131, ne\u015feli, inovatif ve g\u00fcvenilir bir renktir. K\u0131sacas\u0131 turuncu ekonomik, maceraperest, e\u011flenceli ve ula\u015f\u0131labilir imaj sergilemek isteyen markalar\u0131n tercih etti\u011fi ne\u015feli, s\u0131cak bir renktir. Bu y\u00fczden \u00f6zellikle e-ticaret siteleri taraf\u0131ndan s\u0131kl\u0131kla kullan\u0131lm\u0131\u015ft\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54104 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/turuncu-renk-kullanan-markalar.gif\" alt=\"Turuncu renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n\r\n\u00d6neri \u0130\u00e7erik: <a href=\"https:\/\/earnado.com\/tr\/marka-kimligi-nedir-nasil-olusturulur-10-harika-ornek\/\">Marka Kimli\u011fi Nedir? Nas\u0131l Olu\u015fturulur?<\/a>\r\n<h3>Mor<\/h3>\r\nMor, dinamik olmas\u0131n\u0131n yan\u0131 s\u0131ra sakinle\u015ftirici etki g\u00f6steren bir renktir. Entellekt\u00fcel, de\u011ferli, l\u00fcks, bilge, \u00f6zg\u00fcven sahibi, sanat\u00e7\u0131 ve gizemli bir hava katar. Mor renk tarih boyunca zenginli\u011fi temsil etmi\u015ftir. Hemen bunu tarihten bir olayla a\u00e7\u0131klayal\u0131m. \u00d6rne\u011fin; 16. y\u00fczy\u0131lda \u0130ngiltere Krali\u00e7esi Elizabeth, kraliyet ailesi d\u0131\u015f\u0131ndaki ki\u015filerin mor renk k\u0131yafetler giymesini yasaklam\u0131\u015ft\u0131r. Morun kraliyet ailesinin g\u00f6stergesi olmas\u0131 sebebiyle, o y\u0131llarda mor boyan\u0131n alt\u0131n de\u011ferinde oldu\u011fu s\u00f6ylenir.\r\n\r\nMor, romantizmin ve duygusall\u0131\u011f\u0131n da sembol\u00fcd\u00fcr. Psikolojiye g\u00f6re insan ruhuna iyi gelen, sakinle\u015ftirici bir renktir. Yarat\u0131c\u0131, ba\u015far\u0131l\u0131 ve inovatif markalar taraf\u0131ndan s\u0131kl\u0131kla kullan\u0131lm\u0131\u015ft\u0131r. Ayn\u0131 zamanda nostaljik, spirit\u00fcel, sofistike anlamlar\u0131 vard\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54106 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/mor-renk-kullanan-markalar.gif\" alt=\"Mor renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n<h3>Gri<\/h3>\r\nRenk psikolojisine g\u00f6re gri, tarafs\u0131zl\u0131\u011f\u0131 ve dengeyi temsil eder. G\u00f6z\u00fc rahats\u0131z etmeyen, her kitleye uygun ve geni\u015f bir toplulu\u011fa hitap edebilecek bir renktir. Temiz ve n\u00f6tr bir renk olan griyi bir\u00e7ok b\u00fcy\u00fck markan\u0131n logosunda g\u00f6rebilirsiniz. \u00f6rne\u011fin; Apple markas\u0131 2001 y\u0131l\u0131ndan itibaren logosunun rengibi siyahtan griye \u00e7evirmi\u015ftir. Gri, herhangi bir markan\u0131n rengi olarak kullan\u0131ld\u0131\u011f\u0131 zaman sayg\u0131n, kurumsal, pratik ve teknolojik bir izlenim yarat\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54161 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/gri-renk-logolar.png\" alt=\"Gri renkli logolar\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/gri-renk-logolar.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/gri-renk-logolar-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/gri-renk-logolar-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n<h3>Siyah<\/h3>\r\nMarka rengi olarak siyah\u0131n kullan\u0131lmas\u0131 g\u00fcc\u00fc, sadeli\u011fi, asaleti ve gelenekselli\u011fi simgeler. Di\u011fer renkleri yans\u0131tt\u0131\u011f\u0131ndan dolay\u0131 logolarda zemin ya da yaz\u0131 olarak kullan\u0131ld\u0131\u011f\u0131 gibi bir\u00e7ok markan\u0131n kurumsal renkleri sadece siyah ve beyazdan olu\u015fur. L\u00fcks ve dramatik bir alg\u0131 yarat\u0131r. Do\u011fru renklerle ya da beyazla birlikte kullan\u0131ld\u0131\u011f\u0131 g\u00f6z\u00fc yormayan bir g\u00f6r\u00fcn\u00fcm ortaya \u00e7\u0131kar. T\u00fcketiciye sa\u011flaml\u0131k ve dayan\u0131kl\u0131l\u0131k imaj\u0131 verir. L\u00fcks\u00fc, otoriteyi ve liderli\u011fi simgeleyen siyah rengi; Chanel, Gucci, Nike, adidas, Apple gibi d\u00fcnyaca \u00fcnl\u00fc markalar\u0131n logolar\u0131nda yer alm\u0131\u015ft\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54115 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/siyah-renk-kullanan-markalar.gif\" alt=\"Siyah renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n<h3>\u00c7oklu Renk Kullan\u0131m\u0131<\/h3>\r\nMarkalar i\u00e7in renklerin \u00f6nemi konusuna de\u011finmi\u015fken logolar\u0131nda ve kurumsal renklerinde birden fazla rengi birlikte kullanan markalardan da s\u00f6z edelim. Dinamik, enerjik, renkli, \u00e7e\u015fitlilik bar\u0131nd\u0131ran markalar bir veya iki renkten olu\u015fan logolar ve kurumsal renkler yerine \u00e7ok daha fazla rengin kombinasyonlar\u0131n\u0131 kullan\u0131r. B\u00f6ylece kimliklerindeki \u00e7e\u015fitlili\u011fi yans\u0131t\u0131rlar. Bu markalar yenili\u011fe a\u00e7\u0131k, teknolojik, \u00e7a\u011fa ayak uydurabilen ve gerekli inovasyonlar\u0131 yapabilen markalar olarak bilinir. \u00c7at\u0131s\u0131 alt\u0131nda farkl\u0131 markalar bar\u0131nd\u0131ran, bayilikleri ve farkl\u0131 uygulamalar\u0131 olan markalard\u0131r.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54116 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/multi-color-logo-markalar.gif\" alt=\"Birden fazla renk kullanan markalar\" width=\"700\" height=\"350\" \/>\r\n\r\n\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/dijital-pazarlamada-renkler-neden-onemlidir\/\">Dijital Pazarlamada Renkler Neden \u00d6nemlidir?<\/a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Renkler, bir markan\u0131n insan zihninde yer edinmesinde b\u00fcy\u00fck rol oynar. T\u00fcm markalar ula\u015fmak istedikleri hedef kitleye ve vermek istedikleri mesaja uygun bir renk se\u00e7erler. Pazarlama dal\u0131nda uzun y\u0131llar boyunca renkler \u00fczerine ara\u015ft\u0131rmalar yap\u0131lm\u0131\u015ft\u0131r. Sonu\u00e7 olarak renklerin psikolojik ve sosyolojik anlamlar\u0131ndan&#8230;<\/p>\n","protected":false},"author":332,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[],"class_list":["post-54076","post","type-post","status-publish","format-standard","hentry","category-markalasma"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Markalar \u0130\u00e7in Renklerin \u00d6nemi Nedir? - Earnado<\/title>\n<meta name=\"description\" content=\"Markalar i\u00e7in renklerin \u00f6nemi nedir, markan\u0131n misyon ve vizyonuna uygun kurumsal renk nas\u0131l se\u00e7ilir? \u00d6\u011frenmek i\u00e7in i\u00e7eri\u011fimizi okuyabilirsiniz\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/markalar-icin-renklerin-onemi-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markalar \u0130\u00e7in Renklerin \u00d6nemi Nedir? - Earnado\" \/>\n<meta property=\"og:description\" content=\"Markalar i\u00e7in renklerin \u00f6nemi nedir, markan\u0131n misyon ve vizyonuna uygun kurumsal renk nas\u0131l se\u00e7ilir? \u00d6\u011frenmek i\u00e7in i\u00e7eri\u011fimizi okuyabilirsiniz\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/markalar-icin-renklerin-onemi-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T12:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T12:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/markalar-icin-renklerin-onemi.png\" \/>\n<meta name=\"author\" content=\"Elvan Karaabal\u0131\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elvan Karaabal\u0131\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/markalar-icin-renklerin-onemi-nedir\/\",\"url\":\"https:\/\/earnado.com\/tr\/markalar-icin-renklerin-onemi-nedir\/\",\"name\":\"Markalar \u0130\u00e7in Renklerin \u00d6nemi Nedir? 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