{"id":54206,"date":"2023-01-05T15:56:47","date_gmt":"2023-01-05T12:56:47","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54206"},"modified":"2023-01-05T15:57:55","modified_gmt":"2023-01-05T12:57:55","slug":"opt-in-nedir-2022-izinli-pazarlama","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/opt-in-nedir-2022-izinli-pazarlama\/","title":{"rendered":"Opt-in Nedir? 2022 \u0130zinli Pazarlama"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54206\" class=\"elementor elementor-54206\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e519d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e519d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ff7e3a7\" data-id=\"2ff7e3a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b0a571 elementor-widget elementor-widget-text-editor\" data-id=\"41b0a571\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tOpt-in (option to join &#8220;Kat\u0131lma Se\u00e7ene\u011fi&#8221;), kullan\u0131c\u0131n\u0131n onay\u0131n\u0131 sunmak i\u00e7in olumlu bir eylemde bulunaca\u011f\u0131 anlam\u0131na gelir .\r\n\r\nE-posta ve b\u00fclten listelerine abone olmak, \u00e7erez kullan\u0131m\u0131n\u0131 kabul etmek ve yasal politikalar\u0131 kabul etmek dahil olmak \u00fczere \u00e7e\u015fitli durumlarda kullan\u0131labilir. Ba\u015fka bir deyi\u015fle \u201c\u0130zinli Pazarlama\u201d anlam\u0131na gelir.\r\n\r\n<figure id=\"attachment_54207\" aria-describedby=\"caption-attachment-54207\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-54207 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/opt-in.jpg\" alt=\"opt-in\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/opt-in.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/opt-in-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/opt-in-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54207\" class=\"wp-caption-text\">Opt-in<\/figcaption><\/figure>\r\n\r\n\u0130lk olarak New York Times&#8217;\u0131n en \u00e7ok satan yazar\u0131 ve pazarlama uzman\u0131 Seth Godin taraf\u0131ndan 1999 y\u0131l\u0131nda yay\u0131nlanan &#8220;\u0130zinli Pazarlama: Yabanc\u0131lar\u0131 Arkada\u015flara ve Dostlar\u0131 M\u00fc\u015fterilere D\u00f6n\u00fc\u015ft\u00fcrmek&#8221; kitab\u0131nda pop\u00fcler hale getirilen potansiyel m\u00fc\u015fteriler ve m\u00fc\u015fterilerle ileti\u015fim kurma y\u00f6ntemi olarak ortaya \u00e7\u0131km\u0131\u015ft\u0131r .\r\n\r\n<img decoding=\"async\" width=\"700\" height=\"350\" class=\"wp-image-54208 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/izinli_pazarlama_nedir.jpg\" alt=\"&quot;&lt;yoastmark\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/izinli_pazarlama_nedir.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/izinli_pazarlama_nedir-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/izinli_pazarlama_nedir-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n<h2>\u0130zinli Pazarlama Nedir?<\/h2>\r\nPazarlama bilgilerini g\u00f6nderirken m\u00fc\u015fterinin a\u00e7\u0131k r\u0131zas\u0131n\u0131 isteyen her t\u00fcrl\u00fc reklam anlam\u0131na gelir.\r\n\u0130zinli pazarlaman\u0131n temel mekanizmas\u0131, potansiyel m\u00fc\u015fterilere bilgi veya ilgileri kar\u015f\u0131l\u0131\u011f\u0131nda de\u011ferli bir \u015fey teklif etmeyi ve ard\u0131ndan vaat edileni ba\u015fka bir \u015fey talep etmeden teslim etmeyi i\u00e7erir. Bu, m\u00fc\u015fteri verilerini elde etmek i\u00e7in gizli y\u00f6ntemlerin kullan\u0131lmamas\u0131 anlam\u0131na gelir.\r\n<h2>Opt-in T\u00fcrleri<\/h2>\r\n<ol>\r\n \t<li><strong>Single opt-in<\/strong> : Bu tek ad\u0131ml\u0131 y\u00f6ntem olduk\u00e7a basittir ve ki\u015fiyi e-posta listenize kaydetmek i\u00e7in tek bir i\u015flem gerektirir. Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n firma e-postalar\u0131na \u00fcye olabilmeleri i\u00e7in ilgili kutucu\u011fa e-posta adreslerini yazmalar\u0131 yeterlidir. Herhangi bir takip veya onay gerekli de\u011fildir.<\/li>\r\n \t<li><strong>Double opt-in<\/strong> : Bu y\u00f6ntemde kullan\u0131c\u0131, ileti\u015fim bilgilerini girdikten sonra abonelik talep eden bir e-posta veya metin al\u0131r. E-postay\u0131 veya metni onaylarlarsa, kay\u0131t olduklar\u0131 markadan pazarlama e-postalar\u0131 almaya ba\u015flayacaklar.<\/li>\r\n<\/ol>\r\n<h3>Kullan\u0131c\u0131 Deneyimi<\/h3>\r\n\u0130zinli pazarlaman\u0131n temel konsepti, reklamlar\u0131 m\u00fc\u015fterilere kat\u0131l\u0131m (opt-in) sa\u011flad\u0131klar\u0131 i\u00e7in g\u00f6steriyor veya g\u00f6nderiyorlar. Televizyon, bas\u0131l\u0131 medya gibi geleneksel pazarlama y\u00f6ntemleriyle genellikle \u00e7eli\u015fiyor olarak g\u00f6r\u00fcl\u00fcyor.\r\n\r\n\u00d6rne\u011fin, TV hizmeti ald\u0131\u011f\u0131n\u0131zda, reklam g\u00f6stermek i\u00e7in sizden izin isteyen bir form yoktur. Geleneksel kanallardan TV izlemek istiyorsan\u0131z, ticari ama\u00e7lar i\u00e7in ara vermeniz gerekir. Ancak bu konuda s\u00f6ylenmemi\u015f bir anla\u015fma var. Bu yakla\u015f\u0131m yeni nesil TV teknolojisinin yayg\u0131n olarak kullan\u0131lmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r.\r\n\r\nBu k\u00f6t\u00fc kullan\u0131c\u0131 deneyimi, Netflix ve Amazon Prime gibi iste\u011fe ba\u011fl\u0131 hizmetlerin bu platformlarda reklamlar olmad\u0131\u011f\u0131 i\u00e7in daha pop\u00fcler hale gelmesinin bir nedenidir. Ayr\u0131ca YouTube gibi dijital medya alternatiflerine ge\u00e7en t\u00fcketicilerde bir art\u0131\u015f g\u00f6r\u00fcyoruz. Bu sa\u011flay\u0131c\u0131lar t\u00fcketiciler i\u00e7in daha d\u00fc\u015f\u00fck bir maliyetle \u00e7al\u0131\u015f\u0131r. T\u00fcm izleyicilere ayn\u0131 mesajlar\u0131 g\u00f6stermek yerine bireylere daha alakal\u0131 reklamlar sunmak i\u00e7in verilerden yararlanmaya odaklan\u0131r.\r\n\r\nBaz\u0131 y\u00f6ntemler, kesintili veya izinli pazarlama etiketleri alt\u0131nda yer al\u0131rken, \u00e7o\u011fu reklam, ikisi aras\u0131ndaki s\u00fcreklilikte bir yerde bulunur. Hangi kategorinin en do\u011fru oldu\u011funu belirleyen genellikle bir ortam\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131d\u0131r .\r\n\r\n\u00d6rne\u011fin, do\u011frudan e-postayla pazarlama, yeni promosyonlar i\u00e7in kaydolan m\u00fc\u015fterilerden olu\u015fan bir veri taban\u0131na veya bir liste komisyoncusundan (veri simsarlar\u0131) sat\u0131n al\u0131nan so\u011fuk, \u00f6nceden haz\u0131rlanm\u0131\u015f bir listeye g\u00f6nderilebilir. Benzer \u015fekilde, e-postalar so\u011fuk bir hedef kitleye veya \u00f6zellikle mesajlar\u0131n\u0131z\u0131 almay\u0131 se\u00e7mi\u015f ki\u015filere g\u00f6nderilebilir.\r\n<h3>Opt-in, T\u00fcketici Adreslenebilirli\u011fine \u0130zin Verir<\/h3>\r\n\u0130zinli pazarlama, pazarlama performans\u0131n\u0131 art\u0131rmak i\u00e7in uygulanabilece\u011fi baz\u0131 \u00f6zel kullan\u0131m durumlar\u0131 vard\u0131r. \u00d6rne\u011fin markalar, CRM&#8217;lerinde (M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netim sistemi) her bir t\u00fcketici i\u00e7in reklamlar\u0131 \u00f6zelle\u015ftirmek i\u00e7in Ki\u015fisel Tan\u0131mlanabilir Bilgileri (PII) kullanabilir.\r\n\r\nPII&#8217;yi kullanabilmeniz i\u00e7in \u00f6nce onu edinmeniz gerekir. \u0130zinli pazarlaman\u0131n devreye girdi\u011fi yer buras\u0131d\u0131r.\r\n\r\nMarka, bireyin kim oldu\u011funu ve onlara <a href=\"https:\/\/earnado.com\/tr\/en-etkili-pazarlama-stratejileri-nelerdir-nasil-kurgulanir\/\" target=\"_blank\" rel=\"noopener\">pazarlama<\/a> yapma iznine sahip oldu\u011funu bilir ve b\u00f6ylece alaka d\u00fczeyini art\u0131rmak i\u00e7in reklamlar\u0131 \u00f6zelle\u015ftirebilir. Birka\u00e7 \u00f6rnek, m\u00fc\u015fterilere ve potansiyel m\u00fc\u015fterilere farkl\u0131 mesajlar g\u00f6stermeyi, ge\u00e7mi\u015f sat\u0131n al\u0131mlara g\u00f6re \u00f6zelle\u015ftirmeyi veya belirli bir zaman diliminde sat\u0131n almam\u0131\u015f biri i\u00e7in promosyon sa\u011flamay\u0131 i\u00e7erir.\r\n<h3>M\u00fc\u015fteri Edinme i\u00e7in \u0130zinli Pazarlamada En \u0130yi Strateji<\/h3>\r\nT\u00fcketici verilerini elde etmek i\u00e7in do\u011fru stratejileri kullanman\u0131n yan\u0131 s\u0131ra, m\u00fc\u015fteri edinme veya e-posta besleme kampanyalar\u0131 y\u00fcr\u00fcten herkesin kullanmas\u0131 gereken baz\u0131 evrensel en iyi uygulamalar vard\u0131r. \u0130\u015fte ak\u0131lda tutulmas\u0131 gereken ilk 4 madde:\r\n<ol>\r\n \t<li><strong>T\u00fcketici Verilerinin Nas\u0131l Kullan\u0131laca\u011f\u0131n\u0131 A\u00e7\u0131k\u00e7a Tan\u0131mlay\u0131n<\/strong>\r\n\u0130zinli pazarlama, potansiyel m\u00fc\u015fterilerinizden a\u00e7\u0131k bir onay gerektirir; \u00f6nceden kontrol edilen onay kutular\u0131 veya listenize abone olmalar\u0131 durumunda e-posta adresini yeniden pazarlama hakk\u0131 veren ayr\u0131nt\u0131lara yer verin. A\u00e7\u0131k r\u0131za ve g\u00f6n\u00fcll\u00fc olmal\u0131d\u0131r.<\/li>\r\n \t<li><strong>Beklentileri Belirle<\/strong>\r\nAbonelerinize sizden ne t\u00fcr i\u00e7erik bekleyeceklerini ve ne s\u0131kl\u0131kta alacaklar\u0131n\u0131 bildiren &#8220;ho\u015f geldiniz&#8221; e-postas\u0131 g\u00f6nderin. Bu, aboneli\u011finize daha fazla ba\u011flam eklemenize yard\u0131mc\u0131 olur. B\u00f6ylece al\u0131c\u0131lar neyi kabul ettiklerinin tamamen fark\u0131nda olurlar.<\/li>\r\n \t<li><strong>Pazarlama Mesajlar\u0131nda De\u011fer Sa\u011flay\u0131n<\/strong>\r\nKaydolma s\u00f6z\u00fcn\u00fcz\u00fc tutarl\u0131 bir \u015fekilde yerine getirdi\u011finizden emin olun. E-posta kar\u015f\u0131l\u0131\u011f\u0131nda bir kupon teklif ettiyseniz, kuponu g\u00f6nderin. Ancak biri haber b\u00fclteni gibi bilgilendirici \u00fcr\u00fcnler i\u00e7in kaydolduysa, tan\u0131mlanm\u0131\u015f b\u00fclten i\u00e7eri\u011fini g\u00f6nderin. Herhangi bir konu\u015fmada oldu\u011fu gibi, e-posta pazarlamac\u0131lara g\u00fcvenilirlik olu\u015fturma, markan\u0131n hikayesini payla\u015fma, potansiyel m\u00fc\u015fteriyi besleme ve sunulan \u00fcr\u00fcn\u00fcn de\u011ferini g\u00f6sterme yetene\u011fi verir. Bu, pazarlamac\u0131lar\u0131n, m\u00fc\u015fterilerin sat\u0131n alma yolculu\u011funda y\u00fcr\u00fcmesine olanak tan\u0131r.<\/li>\r\n \t<li><strong>Abonelikten \u00c7\u0131kmay\u0131 veya Tercihleri \u200b\u200bY\u00f6netmeyi Kolayla\u015ft\u0131r\u0131n<\/strong>\r\nEn iyi uygulamalar, devre d\u0131\u015f\u0131 b\u0131rakmay\u0131 kolayla\u015ft\u0131rmak i\u00e7in her e-postan\u0131n alt-bilgisine zorunlu \u00e7\u0131kma ba\u011flant\u0131s\u0131 ekler. Abonelikten \u00e7\u0131kma s\u00fcrecinin t\u00fcketici i\u00e7in h\u0131zl\u0131 ve sorunsuz olmas\u0131n\u0131 sa\u011flay\u0131n. Reklam deneyimini \u00f6zelle\u015ftirmek i\u00e7in abonelere mesaj alma s\u0131kl\u0131\u011f\u0131n\u0131 de\u011fi\u015ftirme se\u00e7ene\u011fi sunun. T\u00fcketicilerin verilerinin nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 ve markadan ileti\u015fimin her a\u015famas\u0131nda ne beklemeleri gerekti\u011fini anlamalar\u0131na yard\u0131mc\u0131 olur. Bu, kat\u0131l\u0131m oranlar\u0131n\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olacak, bu abonelerle etkile\u015fimlerinizin kalitesini art\u0131racak ve size uzun vadeli bir ili\u015fki kurma ve y\u00fcksek oranda hedeflenmi\u015f bir kitleyle s\u00fcrekli bir diyalog kurma yetene\u011fi verecektir.<\/li>\r\n<\/ol>\r\n<h2>\u0130zinli Pazarlama \u00d6rnekleri<\/h2>\r\n<ul>\r\n \t<li>E-posta Pazarlama<\/li>\r\n \t<li>Chatbot Pazarlamas\u0131<\/li>\r\n \t<li>SMS pazarlama<\/li>\r\n \t<li>Web push bildirimleri<\/li>\r\n \t<li>\u00dcyelik (Hesap) Kat\u0131l\u0131mlar\u0131<\/li>\r\n \t<li>\u00c7erez (cookie) Kat\u0131l\u0131m\u0131<\/li>\r\n<\/ul>\r\n<h4>E-posta Opt-in<\/h4>\r\nT\u00fcrkiye&#8217;deki KVKK ve di\u011fer yasalar , kullan\u0131c\u0131lar\u0131n kaydolmas\u0131n\u0131 gerektirir. \u00c7ift kat\u0131l\u0131m en g\u00fcvenli yakla\u015f\u0131md\u0131r \u00e7\u00fcnk\u00fc aboneliklerini onaylar ve \u015firketlerin ger\u00e7ek ve ilgili ki\u015filere <a href=\"https:\/\/earnado.com\/tr\/e-mail-pazarlama-araclari-ile-hedef-kitlenize-kolayca-ulasin-uzmanindan-harika-oneriler\/\" target=\"_blank\" rel=\"noopener\">e-posta g\u00f6ndermesini sa\u011flar.<\/a>\r\n\r\n<figure id=\"attachment_54209\" aria-describedby=\"caption-attachment-54209\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-54209 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-pazarlama.png\" alt=\"E-posta Pazarlama\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-pazarlama.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-pazarlama-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-pazarlama-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54209\" class=\"wp-caption-text\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Opt-in_email\" target=\"_blank\" rel=\"noopener\">E-posta Opt-in<\/a><\/figcaption><\/figure>\r\n<h4>Chatbot Opt-in<\/h4>\r\nBaz\u0131 ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131nda \u00e7al\u0131\u015fmay\u0131 otomatikle\u015ftirmek i\u00e7in Facebook Messenger ve Telegram i\u00e7in bir sohbet robotu olu\u015fturabilirsiniz. Chatbot pazarlamas\u0131nda , izin vermedik\u00e7e kimseye mesaj g\u00f6nderemezsiniz.\r\n\r\n\u0130leti\u015fimi ba\u015flatmak i\u00e7in, kullan\u0131c\u0131n\u0131n <a href=\"https:\/\/earnado.com\/tr\/facebook-icin-hesap-yonetim-onerileri-ve-fikirleri\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> Sayfas\u0131nda &#8220;Mesaj G\u00f6nder&#8221; d\u00fc\u011fmesini ve ard\u0131ndan sohbette &#8220;Ba\u015flay\u0131n&#8221; d\u00fc\u011fmesini t\u0131klamas\u0131 gerekir.\r\n\r\n<figure id=\"attachment_54210\" aria-describedby=\"caption-attachment-54210\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54210 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/Chat-on-Facebook.jpg\" alt=\"Facebook Chat Ba\u015flat\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/Chat-on-Facebook.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/Chat-on-Facebook-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/Chat-on-Facebook-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54210\" class=\"wp-caption-text\">Facebook Chat Opt-in<\/figcaption><\/figure>\r\n<h4>SMS Opt-in<\/h4>\r\nE-posta pazarlamas\u0131na benzer \u015fekilde, bu kanal, SMS opt-in ad\u0131 verilen k\u0131sa metin mesajlar\u0131 g\u00f6ndermek i\u00e7in kullan\u0131c\u0131n\u0131n onay\u0131n\u0131 gerektirir .\r\n\r\n<figure id=\"attachment_54212\" aria-describedby=\"caption-attachment-54212\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54212 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/sms-optin-1.jpg\" alt=\"SMS Opt-in\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/sms-optin-1.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/sms-optin-1-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/sms-optin-1-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54212\" class=\"wp-caption-text\">SMS Opt-in<\/figcaption><\/figure>\r\n<h4>Web Push Opt-in<\/h4>\r\nBaz\u0131 siteler , haberleri ve g\u00fcncellemeleri an\u0131nda payla\u015fmak i\u00e7in web push bildirimleri g\u00f6nderir . Ancak kullan\u0131c\u0131lar izin vermedik\u00e7e bu t\u00fcr mesajlar\u0131 iletemezler.\r\n\r\n<figure id=\"attachment_54213\" aria-describedby=\"caption-attachment-54213\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54213 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/web-push.png\" alt=\"Web Push\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/web-push.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/web-push-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/web-push-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54213\" class=\"wp-caption-text\">Web Push Opt-in<\/figcaption><\/figure>\r\n<h4>\u00dcyelik (Hesap) Opt-in<\/h4>\r\nBurada, bir kullan\u0131c\u0131 bir hesaba kaydoldu\u011funda, e-posta almay\u0131 se\u00e7me ve ayr\u0131ca kullan\u0131m \u015fartlar\u0131n\u0131 ve gizlilik politikas\u0131n\u0131 kabul etme f\u0131rsat\u0131na sahiptir. Kullan\u0131c\u0131lar bu sayfaya ilk geldiklerinde, her iki kutunun da i\u015fareti kald\u0131r\u0131larak, tercihlerini belirtmek i\u00e7in do\u011frudan i\u015flem yapmalar\u0131na olanak sa\u011flan\u0131r.\r\n\r\nKullan\u0131c\u0131lardan kat\u0131lmalar\u0131n\u0131 istemeniz gereken yaln\u0131zca gizlilik politikan\u0131z de\u011fildir. \u015eartlar ve ko\u015fullar olu\u015fturduktan sonra bunlar\u0131 bir ba\u015fl\u0131k veya form \u00fczerinde bar\u0131nd\u0131rmal\u0131. Kullan\u0131c\u0131dan s\u00f6zle\u015fme i\u00e7in onay talep etmelisiniz.\r\n\r\n<figure id=\"attachment_54214\" aria-describedby=\"caption-attachment-54214\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54214 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/uyelik-katilimlari.png\" alt=\"\u00dcyelik Opt-in\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/uyelik-katilimlari.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/uyelik-katilimlari-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/uyelik-katilimlari-600x300.png 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54214\" class=\"wp-caption-text\">\u00dcyelik Opt-in<\/figcaption><\/figure>\r\n<h4>\u00c7erez (Cookie) Opt-in<\/h4>\r\nVeri toplamayla ilgili h\u00fck\u00fcmlerinde yaz\u0131l\u0131 oldu\u011fu <a href=\"https:\/\/tr.wikipedia.org\/wiki\/Ki%C5%9Fisel_Verileri_Koruma_Kurumu\" target=\"_blank\" rel=\"noopener\">KVKK<\/a> , \u00e7erezlerin kullan\u0131m\u0131na ili\u015fkin onay\u0131n nas\u0131l uygun \u015fekilde al\u0131naca\u011f\u0131na ili\u015fkin y\u00f6nergeler olu\u015fturur .\r\n\r\nBu kat\u0131l\u0131m bi\u00e7imini olu\u015ftururken dikkate al\u0131nmas\u0131 gereken bir unsur var. Kullan\u0131c\u0131lara belirli \u00e7erez kategorilerine izin verme f\u0131rsat\u0131 verilmesi gerekti\u011fidir.\r\n\r\n<figure id=\"attachment_54239\" aria-describedby=\"caption-attachment-54239\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54239\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/cerez-cookie-opt-in.jpg\" alt=\"cerez-cookie-opt-in\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/cerez-cookie-opt-in.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/cerez-cookie-opt-in-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/cerez-cookie-opt-in-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54239\" class=\"wp-caption-text\">\u00c7erez (cookie) Opt-in<\/figcaption><\/figure>\r\n<h2>Opt-Out (\u00c7\u0131k\u0131\u015f) Anlam\u0131<\/h2>\r\n\u00c7\u0131k\u0131\u015f veya Devre D\u0131\u015f\u0131 B\u0131rakmak, bir kullan\u0131c\u0131n\u0131n onay\u0131n\u0131 geri \u00e7ekmek i\u00e7in harekete ge\u00e7mesi anlam\u0131na gelir .\r\n\r\nKullan\u0131c\u0131lara devre d\u0131\u015f\u0131 b\u0131rakma se\u00e7enekleri sunman\u0131n iki ana yolu vard\u0131r.\r\n\r\n\u0130lk yol, kullan\u0131c\u0131lar\u0131n, sundu\u011funuz etkinlikle ilgilenmediklerini belirtmek i\u00e7in i\u015faretli bir kutunun i\u015faretini kald\u0131rabilecekleri &#8211; veya ba\u015fka bir \u015fekilde bir onay\u0131 geri alabilecekleri &#8211; \u00f6nleyici bir devre d\u0131\u015f\u0131 b\u0131rakmad\u0131r. R\u0131zan\u0131n geri al\u0131nmas\u0131, kullan\u0131c\u0131lara izinlerini geri almalar\u0131 veya orijinal r\u0131za noktas\u0131ndan sonra tercihlerini de\u011fi\u015ftirmeleri i\u00e7in bir yol sunman\u0131zd\u0131r.\r\n\r\n<figure id=\"attachment_54216\" aria-describedby=\"caption-attachment-54216\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-54216 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-opt-out.jpg\" alt=\"&quot;E-posta\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-opt-out.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-opt-out-300x150.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/05\/eposta-opt-out-600x300.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54216\" class=\"wp-caption-text\">E-Posta B\u00fclteninden \u00c7\u0131k\u0131\u015f (Opt-Out)<\/figcaption><\/figure>\r\n<h2>Baz\u0131 Hususlara \u00c7ok Dikkat Edin<\/h2>\r\n<ul>\r\n \t<li><strong>Yasalara Uyumlulu\u011fa Dikkat Edin<\/strong>\r\nKVKK (Ki\u015fisel Verilerin Korunmas\u0131 Kanunu) \u00e7er\u00e7evesinden kay\u0131t formlar\u0131n\u0131zda iki onay kutusu bulundurun. M\u00fc\u015fteriler art\u0131k ki\u015fisel bilgilerinin marka taraf\u0131ndan kullan\u0131p kullan\u0131lmayaca\u011f\u0131 konusunda olduk\u00e7a dikkatliler. Bu y\u00fczden m\u00fc\u015fterinin i\u00e7erik almaya onay verdi\u011fini, gizlilik politikan\u0131z\u0131n ve hizmet \u015fartlar\u0131n\u0131z\u0131n kabul edildi\u011fini belirten onay ara\u00e7lar\u0131n\u0131 kullan\u0131n.<\/li>\r\n \t<li><strong>\u015eeffaf Bir Yap\u0131 Kullan\u0131n<\/strong>\r\nM\u00fc\u015fterilerin se\u00e7tikleri i\u00e7erikten neler bekleyebilecekleri hakk\u0131nda bilgi i\u00e7in kay\u0131t formunuzda birka\u00e7 sat\u0131r ay\u0131r\u0131n. Ne alacaklar\u0131n\u0131 ve ne s\u0131kl\u0131kta alacaklar\u0131n\u0131 belirtin. G\u00fcnl\u00fck, haftal\u0131k veya ayl\u0131k bir yaz\u0131\u015fma olup olmayaca\u011f\u0131 konusunda net olun.<\/li>\r\n \t<li><strong>\u00c7\u0131k\u0131\u015f \u0130\u00e7in Yard\u0131mc\u0131 olun<\/strong>\r\nNerede olursa olsun mutlaka opt-out se\u00e7ece\u011fini de bulundurun. B\u00f6ylece kullan\u0131c\u0131lar istedikleri zaman onaylar\u0131n\u0131 geri alabilirler. Bunu g\u00f6rmek bile g\u00fcven verecektir.<\/li>\r\n<\/ul>\r\n<h2>Sonu\u00e7<\/h2>\r\nOpt-in&#8217;i kullanmak i\u00e7in ve opt-out kullanmak i\u00e7in baz\u0131 durumlar olsa da, yasalara uymak ve m\u00fc\u015fterilerini memnun etmek isteyen herhangi bir i\u015fletmenin her iki y\u00f6ntemi de kullanmas\u0131 gerekecektir. Kat\u0131l\u0131m\u0131n oldu\u011fu her yerde, kullan\u0131c\u0131lar\u0131n onaylar\u0131n\u0131 istedikleri zaman geri \u00e7ekebilmeleri i\u00e7in bir devre d\u0131\u015f\u0131 b\u0131rakma tercihi olmas\u0131 gerekir.\r\n\r\nVeriler s\u00f6z konusu oldu\u011funda daha fazla \u015feffafl\u0131k ve kontrol i\u00e7in artan say\u0131da yasa ve kullan\u0131c\u0131 talebiyle, Opt-in ve Opt-out mekanizmalar\u0131n\u0131n uygulanmas\u0131 her zamankinden daha \u00f6nemli.\r\n\r\n&nbsp;\r\n\r\n\u0130lginizi \u00c7ekebilir:\r\n<ul>\r\n \t<li><a href=\"https:\/\/earnado.com\/tr\/pazarlama-karmasi-elemanlari-nelerdir\" target=\"_blank\" rel=\"noopener\">Pazarlama Karmas\u0131 Elemanlar\u0131 Nelerdir<\/a><\/li>\r\n \t<li><a href=\"https:\/\/earnado.com\/tr\/pazarlama-teknikleri-ve-pazarlama-ornekleri\" target=\"_blank\" rel=\"noopener\">Pazarlama Teknikleri ve Pazarlama \u00d6rnekleri<\/a><\/li>\r\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Opt-in (option to join &#8220;Kat\u0131lma Se\u00e7ene\u011fi&#8221;), kullan\u0131c\u0131n\u0131n onay\u0131n\u0131 sunmak i\u00e7in olumlu bir eylemde bulunaca\u011f\u0131 anlam\u0131na gelir . E-posta ve b\u00fclten listelerine abone olmak, \u00e7erez kullan\u0131m\u0131n\u0131 kabul etmek ve yasal politikalar\u0131 kabul etmek dahil olmak \u00fczere \u00e7e\u015fitli durumlarda kullan\u0131labilir. Ba\u015fka bir&#8230;<\/p>\n","protected":false},"author":346,"featured_media":54226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[853,66,60],"tags":[],"class_list":["post-54206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-icerik-pazarlama","category-internet-reklamciligi","category-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opt-in Nedir? 2022 \u0130zinli Pazarlama - Earnado<\/title>\n<meta name=\"description\" content=\"E-posta ve b\u00fclten listelerine abone olmak, yasal politikalar\u0131 kabul etmek dahil olmak \u00fczere \u00e7e\u015fitli durumlara opt-in (kat\u0131l\u0131m) sa\u011flamak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/opt-in-nedir-2022-izinli-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opt-in Nedir? 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