{"id":54613,"date":"2023-01-05T15:56:47","date_gmt":"2023-01-05T12:56:47","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54613"},"modified":"2023-01-05T15:57:43","modified_gmt":"2023-01-05T12:57:43","slug":"kuresel-pazarlama-nedir-ve-ornek-calismalar","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/kuresel-pazarlama-nedir-ve-ornek-calismalar\/","title":{"rendered":"K\u00dcRESEL PAZARLAMA NED\u0130R ve \u00d6RNEK \u00c7ALI\u015eMALAR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54613\" class=\"elementor elementor-54613\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-706ffaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"706ffaca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51307039\" data-id=\"51307039\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3405c2f6 elementor-widget elementor-widget-text-editor\" data-id=\"3405c2f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1>K\u00fcresel Pazarlama Nedir?<\/h1>\r\n<strong>K\u00fcresel pazarlama<\/strong>, \u015firketinizin <strong>pazarlama<\/strong> tekniklerini farkl\u0131 \u00fclkelerin ko\u015fullar\u0131na uyarlama s\u00fcreci olarak tan\u0131mlanabilir. Tabii ki, k\u00fcresel pazarlama, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki insanlara satmaktan daha fazlas\u0131n\u0131 gerektirir. \u00d6\u011felerinizi d\u00fcnya \u00f6l\u00e7e\u011finde planlama, geli\u015ftirme, konumland\u0131rma ve <strong>pazarlama<\/strong> s\u00fcrecinin tamam\u0131n\u0131 kapsar.\r\n\r\nB\u00fcy\u00fck \u015firketlerin genellikle \u00fcr\u00fcnlerini satt\u0131klar\u0131 di\u011fer \u00fclkelerde ofisleri vard\u0131r. \u0130nternetin yayg\u0131n kullan\u0131m\u0131 nedeniyle, k\u00fc\u00e7\u00fck i\u015fletmeler bile art\u0131k t\u00fcm d\u00fcnyadaki m\u00fc\u015fterilere ula\u015fabilir. Bir \u015firket k\u00fcresel olarak geni\u015flememeye karar verirse, k\u00fcresel ayak izini geni\u015fleten \u00e7ok uluslu firmalar\u0131n yerel rekabetiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilir. Bu rekabetin yayg\u0131nl\u0131\u011f\u0131, uluslararas\u0131 bir varl\u0131\u011fa sahip olmay\u0131 bir\u00e7ok i\u015fletme i\u00e7in neredeyse bir \u00f6n ko\u015ful haline getirmektedir.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-54616 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-300x150.jpeg\" alt=\"\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-300x150.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-768x384.jpeg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32.jpeg 886w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n<h2>K\u00fcresel Pazarlama s\u00fcreci<\/h2>\r\nK\u00fcresel \u015firket, hedefinin bir\u00e7ok \u00fclkeye iletilmesini sa\u011flaman\u0131n yan\u0131 s\u0131ra eri\u015fimini, kabiliyetini, bilgisini ve personelini korur. Bunun i\u00e7in \u015firket, hedef pazar\u0131n, rakiplerin ve ilgili yasa ve politikalar\u0131n derinlemesine analizini yapmal\u0131d\u0131r. <strong>Hedef pazar\u0131n<\/strong> dini ve toplumsal se\u00e7imleri \u00e7ok \u00f6nemli bir fakt\u00f6r olacakt\u0131r.\r\n\r\n\u015eirket, tutarl\u0131 bir teklifi s\u00fcrd\u00fcr\u00fcrken onlara sayg\u0131 g\u00f6stermeli ve \u00fcr\u00fcnlerinde veya hizmetlerinde gerekli de\u011fi\u015fiklikleri yapmal\u0131d\u0131r. Bunun i\u00e7in yerel kurulu\u015flarla ortakl\u0131klar kurmalar\u0131 veya yetkililerden ek lisans ve lisans almalar\u0131 gerekebilir. \u00dcr\u00fcn\u00fcn fiyatland\u0131rmas\u0131 \u00fclkeye \u00f6zg\u00fc olabilir ve<strong> pazara<\/strong> gitmeden \u00f6nce m\u00fc\u015fterilerini, be\u011fenilerini ve be\u011fenmediklerini, etnik k\u00f6kenlerini ve di\u011fer \u00f6zelliklerini anlamak i\u00e7in ara\u015ft\u0131rmaya yat\u0131r\u0131m yapmal\u0131d\u0131r.\r\n\r\nBu seviyede, k\u00fcresel pazarlama markala\u015fmas\u0131 genellikle <strong>k\u00fcresel pazarlama<\/strong> ile birle\u015ftirilir. \u00dcr\u00fcn\u00fcn markas\u0131 daha geni\u015f bir kitleye hitap edecek \u015fekilde de\u011fi\u015ftirilebilir. G\u00fcncellenmi\u015f olmas\u0131na ra\u011fmen, <strong>marka<\/strong> ileti\u015fimi, m\u00fc\u015fterilerin tutarl\u0131 bir marka sadakati ve hat\u0131rlama duygusuna sahip olmalar\u0131n\u0131 sa\u011flayarak \u015firketin vizyonu ve hedefi ile tutarl\u0131 kal\u0131r.\r\n<h2>K\u00fcresel Pazarlama Kampanyas\u0131<\/h2>\r\nBir \u015firket kendisini k\u00fcresel olarak pazarlarsa, \u00fcr\u00fcn lansman\u0131n\u0131n, kullan\u0131m\u0131n\u0131n ve kabul\u00fcn\u00fcn ilk a\u015famas\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi yerel bir temele sahip oldu\u011fu varsay\u0131l\u0131r ve \u015firket \u015fu anda <strong>k\u00fcresel pazarlama<\/strong> yoluyla geni\u015flemektedir. K\u00fcresel bir pazarlama kampanyas\u0131 olu\u015ftururken, \u015firket, \u00fclkeye \u00f6zg\u00fc ihtiya\u00e7lar\u0131 kar\u015f\u0131layacak \u015fekilde ayarlama ve \u00f6zelle\u015ftirme yetene\u011fi ile, d\u00fcnya genelinde benzersiz ancak tutarl\u0131 olmas\u0131 gerekti\u011fini ak\u0131lda tutmal\u0131d\u0131r. Ad\u0131mlar a\u015fa\u011f\u0131daki gibidir:\r\n<h3>1-K\u00fcresel Pazar Bilgisi<\/h3>\r\nEtkili bir <strong>k\u00fcresel pazarlama<\/strong> stratejisi olu\u015fturmak i\u00e7in \u00f6ncelikle pazar\u0131n\u0131z\u0131 anlaman\u0131z gerekir. Her konumun, her \u00fclkenin, \u015firketin piyasaya s\u00fcr\u00fclmeden \u00f6nce fark\u0131nda olmas\u0131 gereken farkl\u0131 ilgi alanlar\u0131, tercihleri ve be\u011fenmedikleri olacakt\u0131r. Ger\u00e7ekleri do\u011frulamak i\u00e7in derinlemesine bir<strong> pazar ara\u015ft\u0131rmas\u0131<\/strong> (gerekirse birden fazla) yap\u0131labilir.\r\n<h3>1)\u00a0\u00a0\u00a0\u00a0\u00a0 Bir Pazarlama plan\u0131 haz\u0131rlamak<\/h3>\r\nDili tek ba\u015f\u0131na de\u011fi\u015ftirmek ticari ama\u00e7lar i\u00e7in yeterli olmayabilir. Yerel stilleri ve plan i\u00e7in, gerekiyorsa, de\u011fi\u015fiklikleri kabul edilmesi \u00f6nemlidir. Bir <strong>pazarlama<\/strong> plan\u0131 olu\u015fturulmadan \u00f6nce hedefler belirlenmelidir.\r\n<h3>3) Marka \u00d6zelle\u015ftirme<\/h3>\r\nArt\u0131k kurulu\u015fun genel bir <strong>pazarlama stratejisi<\/strong> oldu\u011funa g\u00f6re, onu \u00e7e\u015fitli b\u00f6lgelere uyarlamak gerekebilir. Bu, reklam kampanyas\u0131n\u0131n ayn\u0131 olmas\u0131 nedeniyle uluslararas\u0131 pazarlamadan farkl\u0131d\u0131r, ancak yayg\u0131nla\u015ft\u0131rma y\u00f6ntemleri her \u00fclkede farkl\u0131l\u0131k g\u00f6sterir. Bu strateji her kurulu\u015f taraf\u0131ndan kullan\u0131lmayacak, ancak baz\u0131lar\u0131 taraf\u0131ndan gerekli olabilir. \u00d6rne\u011fin, Google Pixel Reklamlar\u0131 t\u00fcm d\u00fcnyada ayn\u0131d\u0131r. \u00d6te yandan OnePlus, \u00fclkeye \u00f6zg\u00fc reklamlar\u0131n yan\u0131 s\u0131ra k\u00fcresel bir <strong>pazarlama<\/strong> kampanyas\u0131na da sahiptir.\r\n<h3>4) Yerel \u0130leti\u015fim<\/h3>\r\nHedef demografiye ula\u015fmak i\u00e7in reklamlar\u0131n yerelle\u015ftirilmesi ve gerekirse o \u00fclkedeki b\u00f6lgeye \u00f6zg\u00fc olacak \u015fekilde ayarlanmas\u0131 gerekir. \u00d6rne\u011fin, Hindistan&#8217;da 50&#8217;den fazla dil konu\u015fuluyor ve bir\u00e7ok i\u015fletme reklamlar\u0131n\u0131 m\u00fc\u015fterilerine hitap etmek i\u00e7in yerel dillerde tasarl\u0131yor. Bir kampanyay\u0131 basit\u00e7e \u00e7evirmek her zaman yeterli olmayabilir ve \u015firketin sunduklar\u0131 \u00fcr\u00fcn veya hizmete ba\u011fl\u0131 olarak kampanyay\u0131 tamamen yeniden yap\u0131land\u0131rmas\u0131 gerekebilir.\r\n<h3>5) \u0130zinler<\/h3>\r\nYerel y\u00f6netim organlar\u0131n\u0131n onaylar\u0131 ve izinleri de benzer \u015fekilde \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc bunlar\u0131n al\u0131nmamas\u0131 yetkililerle sorunlara yol a\u00e7arak \u00fcr\u00fcnlerin kal\u0131c\u0131 olarak yasaklanmas\u0131na neden olabilir. Arazi hukuku her zaman \u015firket politikas\u0131na g\u00f6re \u00f6nceliklidir.\r\n\r\n&nbsp;\r\n\r\n<strong>K\u00fcresel Pazarlama<\/strong> ve <strong>Uluslararas\u0131 Pazarlama<\/strong> aras\u0131ndaki Fark\r\n\r\n<img decoding=\"async\" class=\"wp-image-54617 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-2-300x148.jpeg\" alt=\"\" width=\"701\" height=\"346\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-2-300x148.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-2.jpeg 710w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\r\n\r\n<strong>K\u00fcresel pazarlama<\/strong>, bir \u015firketin t\u00fcm d\u00fcnyay\u0131 <strong>pazar<\/strong> yeri olarak kulland\u0131\u011f\u0131 zamand\u0131r. D\u00fcnyada mevcut olan \u015feyler aras\u0131nda pek bir fark yok \u00e7\u00fcnk\u00fc hepsi ayn\u0131. \u00d6te yandan uluslararas\u0131 pazarlama, yaln\u0131zca yerel pazarlara uyarlanm\u0131\u015f pazarlama y\u00f6ntemleriyle \u00fclkeye \u00f6zg\u00fc pazarlamad\u0131r.\r\n\r\nApple \u00fcr\u00fcnleri, t\u00fcm d\u00fcnyada tek tip telefonlara sahip olduklar\u0131 i\u00e7in <strong>K\u00fcresel Pazarlaman\u0131n<\/strong> \u00f6rnekleri olarak g\u00f6r\u00fclebilirken, McDonald&#8217;s men\u00fc tekliflerini yerel pazarlara uyacak \u015fekilde \u00f6zelle\u015ftiriyor ve Vodafone&#8217;un \u00fclkeye \u00f6zg\u00fc s\u00f6zle\u015fmeleri var.\r\n\r\nK\u00fcresel Pazarlaman\u0131n Avantajlar\u0131\r\n<h4>1) K\u00fcresel Eri\u015fim<\/h4>\r\n\u0130nternetin \u00fccretsiz kullan\u0131labilirli\u011fi, i\u015fletmelerin eri\u015fimini on kat art\u0131rd\u0131. Alibaba ve Amazon gibi \u00c7in merkezli \u015firketler d\u00fcnyan\u0131n geri kalan\u0131na ancak internet sayesinde ula\u015fabildiler. Eri\u015fim kolayl\u0131\u011f\u0131, farkl\u0131 bir m\u00fc\u015fteri grubu aras\u0131nda bir <a href=\"https:\/\/earnado.com\/tr\/marka-iletisimi-nasil-yapilmali\/\"><strong>marka<\/strong><\/a> imaj\u0131n\u0131n geli\u015ftirilmesine yard\u0131mc\u0131 olur.\r\n<h4>2) Daha D\u00fc\u015f\u00fck Maliyetler<\/h4>\r\nD\u00fcnya \u00e7ap\u0131nda tutarl\u0131 bir mesaj kullan\u0131ld\u0131\u011f\u0131nda pazarlama b\u00fct\u00e7eleri \u00f6nemli \u00f6l\u00e7\u00fcde azal\u0131r ve bu da kar marjlar\u0131n\u0131n korunmas\u0131na yard\u0131mc\u0131 olur.\r\n<h3>2- K\u00fcresel Geribildirim<\/h3>\r\nAl\u0131nan girdi, d\u00fcnya \u00e7ap\u0131nda tek tip mesaja sahip kurulu\u015flar i\u00e7in \u00e7ok \u00f6nemlidir ve <strong>K\u00fcresel Pazarlama<\/strong>, anlaml\u0131 geri bildirim almalar\u0131na ve m\u00fc\u015fteri geri bildirimlerine yan\u0131t olarak uyum sa\u011flamalar\u0131na ve de\u011fi\u015fmelerine yard\u0131mc\u0131 olur.\r\n<h3>3- Zaman k\u0131s\u0131tlamalar\u0131n\u0131n \u00fcstesinden gelmek<\/h3>\r\nBask\u0131n\u0131n onaylanmas\u0131 ve ard\u0131ndan m\u00fc\u015fterilere g\u00f6nderilmesi g\u00fcnler veya haftalar s\u00fcren <strong>geleneksel pazarlaman\u0131n<\/strong> aksine, bu kampanya yaln\u0131zca birka\u00e7 fare t\u0131klamas\u0131yla m\u00fc\u015fterilere ula\u015farak uygulama s\u00fcresini k\u0131salt\u0131r. Daha h\u0131zl\u0131 uygulanan<strong> pazarlama stratejileri<\/strong> daha iyi sonu\u00e7lar verir ve sonu\u00e7 olarak daha fazla kazan\u00e7 sa\u011flar.\r\n\r\nK\u00fcresel Pazarlaman\u0131n Dezavantajlar\u0131\r\n<h3>1) K\u00fclt\u00fcrel engeller<\/h3>\r\nBu, \u00fclkeler aras\u0131 pazarlamada \u00f6nemli bir engeldir. Her k\u00fclt\u00fcr \u015firketin \u00fcr\u00fcnleriyle uyumlu de\u011fildir. K\u00fclt\u00fcrel engelleri a\u015fmak bir \u015firket i\u00e7in zaman al\u0131c\u0131 ve pahal\u0131 olabilir ve belirli \u00fclkeler i\u00e7in belirli standartlar\u0131n uygulanmas\u0131 gerekebilir. Onlar\u0131 d\u00fcnya \u00e7ap\u0131nda pazarlamada y\u00f6netmek zor olabilir. \u00d6rne\u011fin McDonald&#8217;s, Arap \u00fclkelerinden domuz eti ve Hindistan&#8217;dan s\u0131\u011f\u0131r eti hari\u00e7 tutmak i\u00e7in men\u00fcs\u00fcn\u00fc uyarlad\u0131. Burger King ve KFC de davay\u0131 takip etti.\r\n<h3>2) S\u0131n\u0131rl\u0131 Kitle<\/h3>\r\nHerkes \u00fcr\u00fcn\u00fc istemez ve bunun i\u00e7in do\u011fru demografik olmayabilir. Bu gibi durumlarda, \u015firket m\u00fc\u015fterilerinin yaln\u0131zca k\u00fc\u00e7\u00fck bir y\u00fczdesine hizmet verebilir ve bu da di\u011fer m\u00fc\u015fterilerin kayb\u0131na neden olabilir. \u00d6rne\u011fin, Amerika Birle\u015fik Devletleri&#8217;ndeki \u00e7o\u011fu i\u015f adam\u0131 i\u015fe giderken Starbucks kahvesi i\u00e7erken fark edilebilir. Starbucks, Amerika Birle\u015fik Devletleri&#8217;nde ve di\u011fer Avrupa \u00fclkelerinde ba\u015far\u0131l\u0131 olsa da, Starbucks&#8217;\u0131n varl\u0131\u011f\u0131na ra\u011fmen, kullan\u0131m s\u0131n\u0131rlamalar\u0131na Amerika Birle\u015fik Devletleri ve di\u011fer Avrupa \u00fclkelerinde oldu\u011fu kadar ba\u015far\u0131l\u0131 bir \u015fekilde giremedi\u011fi Afrika \u00fclkelerinde de ayn\u0131s\u0131 ge\u00e7erli olmayabilir.\r\n<h3>3) Siyasi ve Hukuki K\u0131s\u0131tlamalar<\/h3>\r\nBa\u015fkan Trump&#8217;\u0131n Amerika&#8217;y\u0131 Yeniden B\u00fcy\u00fck Yap kampanyas\u0131n\u0131n bir sonucu olarak bir\u00e7ok \u00e7ok uluslu \u015firket ac\u0131 \u00e7ekti ve baz\u0131lar\u0131 \u00fcretim birimlerini ABD&#8217;ye geri ta\u015f\u0131mak zorunda kald\u0131. Bu gibi durumlarda \u015firketler taraf\u0131ndan b\u00fcy\u00fck harcamalar yap\u0131lmal\u0131d\u0131r.\r\n<h3>4) Envanter y\u00f6netimi<\/h3>\r\n\u015eirketin stok harcamalar\u0131 h\u0131zla artarken, b\u00fcy\u00fck miktarda gereksiz stok birikebilir. Bunun nedeni, beklentilerin fazla tahmin edilmesi veya k\u00fc\u00e7\u00fcmsenmesi, b\u00f6lgenin yanl\u0131\u015f de\u011ferlendirilmesi veya kapsaml\u0131 bir k\u00fcresel pazarlama ara\u015ft\u0131rmas\u0131 yap\u0131lmadan ba\u015flat\u0131lmas\u0131 i\u00e7in acele edilmesi gerekebilir.\r\n\r\n<img decoding=\"async\" class=\"wp-image-54614 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-3-300x152.jpeg\" alt=\"\" width=\"701\" height=\"355\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-3-300x152.jpeg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-3.jpeg 704w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\r\n<h5>K\u00dcRESEL PAZARLAMA \u00d6RNEKLER\u0130<\/h5>\r\n\u015eirketinizi k\u00fcresel \u00f6l\u00e7ekte nas\u0131l ba\u015far\u0131l\u0131 bir \u015fekilde pazarlayaca\u011f\u0131n\u0131za dair fikirler ar\u0131yorsan\u0131z, tan\u0131nm\u0131\u015f kurulu\u015flardan bu \u00f6rneklere g\u00f6z at\u0131n.\r\n<h3><strong>Airbnb<\/strong><\/h3>\r\nKitap listesi ve t\u00fcm d\u00fcnyada kullan\u0131m Airbnb \u00fczerinden konaklama insanlar. Genel olarak, d\u00fcnya \u00e7ap\u0131nda 34.000&#8217;den fazla \u015fehirde bir milyondan fazla listeye sahip bir topluluk pazar\u0131d\u0131r. Sosyal medya sayesinde Airbnb k\u00fcresel bir ba\u015far\u0131ya imza att\u0131. Airbnb, 2015 y\u0131l\u0131nda #OneLessStranger etiketiyle bir sosyal medya kampanyas\u0131 ba\u015flatt\u0131.\r\n\r\n&nbsp;\r\n\r\nAirbnb toplulu\u011fundan tan\u0131mad\u0131klar\u0131 insanlar i\u00e7in rastgele misafirperverlik eylemleri yapmalar\u0131, onlarla foto\u011fraf veya video \u00e7ekmeleri ve bu sosyal deneydeki hashtag&#8217;i kullanarak payla\u015fmalar\u0131 istendi. 3 Milyondan fazla ki\u015fi i\u00e7erik \u00fcretti, kampanyaya kat\u0131ld\u0131 ya da yay\u0131nland\u0131ktan sadece \u00fc\u00e7 hafta sonra bu konuda konu\u015ftu.\r\n<h3><strong>Coca-Cola<\/strong><\/h3>\r\nCoca-Cola b\u00fcy\u00fck bir \u015firket olmas\u0131na ra\u011fmen, k\u00fc\u00e7\u00fck kasaba projelerine odaklan\u0131yor ve k\u00fc\u00e7\u00fck kar amac\u0131 g\u00fctmeyen kurulu\u015flara \u00f6nemli miktarda para ve \u00e7aba harc\u0131yor.\r\n\r\n\u00d6rne\u011fin Coco-Cola, Beni, Suef, M\u0131s\u0131r&#8217;daki 650 temiz su tesisat\u0131n\u0131 finanse etti ve Orta Do\u011fulu \u00e7ocuklar i\u00e7in Ramazan yemeklerine sponsor oldu. Ayr\u0131ca, marka evrensel bir duygu ile ili\u015fkilidir: mutluluk.\r\n<h3><strong>Domino\u2019s<\/strong><\/h3>\r\nDomino&#8217;s, d\u00fcnya \u00e7ap\u0131nda maruz kalma ve ilgiyi art\u0131rmak i\u00e7in men\u00fc yenili\u011fini \u00f6n plana \u00e7\u0131kard\u0131. Her yerde kullan\u0131labilecek sos, ekmek ve peynir gibi t\u00fcm pazarlarda tutarl\u0131 pizza \u00fcr\u00fcnleri var.Her pazar i\u00e7in enlerini de\u011fi\u015ftirirler. Asya&#8217;daysan\u0131z, \u00f6rne\u011fin bal\u0131k ve deniz \u00fcr\u00fcnleri bulabilirsiniz.\r\n<h3><strong>Dunkin\u2019 Donuts<\/strong><\/h3>\r\nDunkin &#8216;Donuts China&#8217;da deniz yosunu ve kurutulmu\u015f domuz \u00e7\u00f6re\u011fi var, biliyor muydun? Dunkin &#8216;Donuts, 30&#8217;dan fazla \u00fclkede binlerce lokasyona sahip yabanc\u0131 m\u00fc\u015fterileriyle bulu\u015fmak i\u00e7in men\u00fclerini de\u011fi\u015ftirdi.\r\n\r\nMango \u00c7ikolatal\u0131 \u00c7\u00f6rek L\u00fcbnan&#8217;da pop\u00fcler; Greyfurt Coolatta G\u00fcney Kore&#8217;de pop\u00fcler; ve Duclair Rusya&#8217;da pop\u00fcler!\r\n<h3><strong>McDonald\u2019s<\/strong><\/h3>\r\nTicari markas\u0131n\u0131 ayn\u0131 tutmas\u0131na ra\u011fmen, McDonald&#8217;s baz\u0131 yerel lezzetleri belirli men\u00fc \u00f6\u011felerine dahil etmeye \u00e7al\u0131\u015f\u0131yor. Orta Do\u011fu&#8217;da McDonald&#8217;s, g\u00f6zleme sandvi\u00e7i olan Mcarabia&#8217;y\u0131 sunuyor. Ayr\u0131ca Filipinler&#8217;deki Mcspaghetti&#8217;yi de i\u00e7eriyordu ve Fransa&#8217;y\u0131 macaronlar\u0131yla tan\u0131\u015ft\u0131rd\u0131. Ye\u015fil biberli \u00e7izburgerler Meksika&#8217;da pop\u00fclerdir ve bulgogi burgerleri G\u00fcney Kore&#8217;de pop\u00fclerdir.\r\n<h3><strong>Nike<\/strong><\/h3>\r\nNike&#8217;\u0131n uluslararas\u0131 profili, titiz yurtd\u0131\u015f\u0131 sponsorluk se\u00e7iminin bir sonucu olarak b\u00fcy\u00fcd\u00fc.\r\n\r\nSponsorluk harcamalar\u0131n\u0131n bazen tahmin edilemez olmas\u0131na ra\u011fmen, talep fiyatlar\u0131 genellikle turnuvalar ve \u015fampiyonalar gibi tetikleyicilere yan\u0131t olarak \u00f6nemli \u00f6l\u00e7\u00fcde artmaktad\u0131r. Bu uluslararas\u0131 toplumun ilgisini \u00e7ekti.\r\n\r\n\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/earnado.com\/tr\/stoksuz-e-ticaret-nasil-yapilir\/\">https:\/\/earnado.com\/tr\/stoksuz-e-ticaret-nasil-yapilir\/<\/a>\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>K\u00fcresel Pazarlama Nedir? K\u00fcresel pazarlama, \u015firketinizin pazarlama tekniklerini farkl\u0131 \u00fclkelerin ko\u015fullar\u0131na uyarlama s\u00fcreci olarak tan\u0131mlanabilir. Tabii ki, k\u00fcresel pazarlama, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki insanlara satmaktan daha fazlas\u0131n\u0131 gerektirir. \u00d6\u011felerinizi d\u00fcnya \u00f6l\u00e7e\u011finde planlama, geli\u015ftirme, konumland\u0131rma ve pazarlama s\u00fcrecinin&#8230;<\/p>\n","protected":false},"author":326,"featured_media":54615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,76,60,62],"tags":[],"class_list":["post-54613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-ticaret","category-pazarlama","category-sosyal-medya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00dcRESEL PAZARLAMA NED\u0130R ve \u00d6RNEK \u00c7ALI\u015eMALAR - Earnado<\/title>\n<meta name=\"description\" content=\"K\u00fcresel pazarlama, \u015firketinizin pazarlama tekniklerini farkl\u0131 \u00fclkelerin ko\u015fullar\u0131na uyarlama s\u00fcreci olarak tan\u0131mlanabilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/kuresel-pazarlama-nedir-ve-ornek-calismalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00dcRESEL PAZARLAMA NED\u0130R ve \u00d6RNEK \u00c7ALI\u015eMALAR - Earnado\" \/>\n<meta property=\"og:description\" content=\"K\u00fcresel pazarlama, \u015firketinizin pazarlama tekniklerini farkl\u0131 \u00fclkelerin ko\u015fullar\u0131na uyarlama s\u00fcreci olarak tan\u0131mlanabilir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/kuresel-pazarlama-nedir-ve-ornek-calismalar\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T12:56:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T12:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/WhatsApp-Image-2022-06-04-at-11.48.32-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"709\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ali Dere\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ali Dere\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/kuresel-pazarlama-nedir-ve-ornek-calismalar\/\",\"url\":\"https:\/\/earnado.com\/tr\/kuresel-pazarlama-nedir-ve-ornek-calismalar\/\",\"name\":\"K\u00dcRESEL PAZARLAMA NED\u0130R ve \u00d6RNEK \u00c7ALI\u015eMALAR - 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