{"id":54649,"date":"2023-01-05T15:56:38","date_gmt":"2023-01-05T12:56:38","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54649"},"modified":"2023-01-05T15:57:31","modified_gmt":"2023-01-05T12:57:31","slug":"product-led-growth-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/product-led-growth-nedir\/","title":{"rendered":"Product-led Growth Nedir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54649\" class=\"elementor elementor-54649\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f6097b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f6097b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4cbeb7c\" data-id=\"4cbeb7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d8f60df elementor-widget elementor-widget-text-editor\" data-id=\"1d8f60df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-54666\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/urunedayalibuyumenedir.jpg\" alt=\"Product-Led-Growth\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/urunedayalibuyumenedir.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/urunedayalibuyumenedir-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h1>\r\n<h1><strong>Product-led growth Nedir?<\/strong><\/h1>\r\nProduct-led growth (\u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcme), bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc m\u00fc\u015fteri kazanmak i\u00e7in ana ara\u00e7 olarak kulland\u0131\u011f\u0131 bir i\u015f stratejisidir. Bu modelle bir i\u015fletme, \u00fcr\u00fcn\u00fcne \u00fccretsiz eri\u015fim sunar ve<span class=\"\">\u00a0son kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerinden hemen de\u011fer elde etmelerini sa\u011flar. <\/span>Bu, sat\u0131n alma g\u00fcc\u00fcn\u00fc son kullan\u0131c\u0131lar\u0131n eline verir.\r\n<p class=\"p1\">Reklam kampanyalar\u0131na veya sat\u0131\u015f \u00e7al\u0131\u015fanlar\u0131na para harcamadan yeni kullan\u0131c\u0131lar\u0131 \u00e7ekti\u011fi i\u00e7in \u00fcr\u00fcn\u00fcn kendisi bir sat\u0131\u015f ve pazarlama arac\u0131 haline gelir. Benzer \u015fekilde, \u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcme stratejileri, kullan\u0131c\u0131lar\u0131n \u00fccretli s\u00fcr\u00fcme y\u00fckseltmeye te\u015fvik etmek i\u00e7in yeterli de\u011feri g\u00f6stermek amac\u0131yla genellikle bir \u00fcr\u00fcn\u00fc \u00fccretsiz olarak deneyimlemelerine olanak tan\u0131r.<\/p>\r\n\r\n<h2><strong>\u00dcr\u00fcne Dayal\u0131 B\u00fcy\u00fcme Stratejisi Uygulamak<\/strong><\/h2>\r\n\u00dcr\u00fcn liderli\u011findeki bir \u015firket olman\u0131n ilk ad\u0131m\u0131; m\u00fc\u015fteri ya\u015fam boyu de\u011feri, kat\u0131l\u0131m\u0131 ve elde tutma gibi s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi sa\u011flayan metrikler etraf\u0131nda \u015firket i\u00e7i uyum sa\u011flamakt\u0131r.\r\n\r\n\u00dcr\u00fcne dayal\u0131 b\u00fcy\u00fcmeyi ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in t\u00fcm \u015firket, s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeyi hangi \u00f6l\u00e7\u00fctlerin y\u00f6nlendirdi\u011fini yeniden d\u00fc\u015f\u00fcnmek i\u00e7in bir araya gelmelidir.\r\n\r\nBir \u015firket veya ekip lideri olarak stratejinizi \u00fcr\u00fcn etraf\u0131nda olu\u015fturmal\u0131s\u0131n\u0131z. Ayr\u0131ca ekiplerin bu strateji \u00fczerinde uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. \u00d6rne\u011fin; \u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcmeyi harekete ge\u00e7irmenin bir yolu, kullan\u0131c\u0131lar\u0131n nihai bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmeden \u00f6nce \u00fcr\u00fcn\u00fcn\u00fczden de\u011fer elde etmeleri i\u00e7in net bir yol sa\u011flamakt\u0131r.\r\n\r\n\u00dcr\u00fcne dayal\u0131 b\u00fcy\u00fcme, kaynaklar konusunda da daha \u00e7evik olman\u0131z\u0131 sa\u011flar. Her yeni <a href=\"https:\/\/earnado.com\/tr\/pazarlama-teknikleri-ve-pazarlama-ornekleri\/\">pazarlama<\/a> ve sat\u0131\u015f takti\u011fine para harcamak yerine \u00fcr\u00fcn\u00fcn\u00fcze odaklanm\u0131\u015f bir yat\u0131r\u0131m yapabilirsiniz. S\u0131n\u0131f\u0131n\u0131n en iyisi bir \u00fcr\u00fcn deneyimine \u00f6ncelik vererek, yaln\u0131zca m\u00fc\u015fterilerin geri gelmesini sa\u011flamazs\u0131n\u0131z.\r\n\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-54679\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-5.jpg\" alt=\"product-led-growth\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-5.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-5-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n&nbsp;\r\n<h2><strong> Product-led Growth Faydalar\u0131<\/strong><\/h2>\r\n<ul>\r\n \t<li>Daha h\u0131zl\u0131 b\u00fcy\u00fcme<\/li>\r\n \t<li>\u00d6l\u00e7eklenebilirlik<\/li>\r\n \t<li>Verimli b\u00fct\u00e7e harcamas\u0131<\/li>\r\n \t<li>A\u011f\u0131zdan a\u011f\u0131za virallik<\/li>\r\n \t<li>M\u00fc\u015fteri sadakati<\/li>\r\n \t<li>Daha d\u00fc\u015f\u00fck m\u00fc\u015fteri edinme maliyetleri (CAC)<\/li>\r\n \t<li>Daha k\u0131sa sat\u0131\u015f d\u00f6ng\u00fcleri<\/li>\r\n \t<li>Karar vermede ve durumlara uyum sa\u011flamada \u00e7eviklik<\/li>\r\n \t<li>Daha k\u0131sa de\u011fer elde etme s\u00fcresi<\/li>\r\n \t<li>Y\u00fcksek benimseme oranlar\u0131<\/li>\r\n \t<li>Y\u00fcksek tutma oranlar\u0131<\/li>\r\n \t<li>S\u00fcrd\u00fcr\u00fclebilir kat\u0131l\u0131m<\/li>\r\n \t<li>\u00dcr\u00fcn verileri arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131n ve beklentilerinin daha iyi anla\u015f\u0131lmas\u0131<\/li>\r\n<\/ul>\r\n<h2><\/h2>\r\n<h3 id=\"what-are-the-key-components-to-achieving-product-led-growth\" style=\"text-align: left;\">\u00dcr\u00fcn Liderli\u011finde B\u00fcy\u00fcme i\u00e7in Temel bile\u015fenler nelerdir?<\/h3>\r\n<ol>\r\n \t<li><strong>S\u00fcrt\u00fcnmeyi en aza indirin<\/strong>\u00a0&#8211; Fazla karma\u015f\u0131kl\u0131\u011f\u0131 ortadan kald\u0131r\u0131n.<\/li>\r\n \t<li><strong>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferini anlay\u0131n<\/strong>\u00a0&#8211; Hemen teslim edin ve ba\u015flamay\u0131 kolayla\u015ft\u0131r\u0131n.<\/li>\r\n \t<li><strong>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn de\u011ferini g\u00f6sterin<\/strong>\u00a0&#8211; Al\u0131c\u0131lar\u0131 de\u011fil, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 hedefleyin.<\/li>\r\n \t<li><strong>Talebi art\u0131rmak i\u00e7in \u00f6zellikleri kullan\u0131n<\/strong> &#8211; Kullan\u0131c\u0131lar de\u011fer kazand\u0131\u011f\u0131nda ve deneyimin tad\u0131n\u0131 \u00e7\u0131kard\u0131\u011f\u0131nda arkada\u015flar\u0131n\u0131 davet ederler ve bu da deneyimi g\u00fc\u00e7lendirir.<\/li>\r\n \t<li><strong>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn vaat ettiklerini yerine getirin<\/strong>\u00a0&#8211; Kullan\u0131c\u0131n\u0131n tekrar tekrar gelmek istemesini sa\u011flayacak sonu\u00e7lar yarat\u0131n.<\/li>\r\n \t<li><strong>Sat\u0131\u015f ve pazarlamay\u0131 \u00fcr\u00fcn kullan\u0131m\u0131na<\/strong>\u00a0<strong>g\u00f6re katmanlay\u0131n<\/strong> &#8211; \u00dcr\u00fcn\u00fcn\u00fcz pazarlamad\u0131r. \u00c7abalar\u0131n\u0131z\u0131, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131yla birle\u015ftirin.<\/li>\r\n<\/ol>\r\n&nbsp;\r\n<h3 id=\"how-do-i-know-if-product-led-growth-is-right-for-my-product\">\u00dcr\u00fcn Liderli\u011finde B\u00fcy\u00fcmenin \u00fcr\u00fcn\u00fcm i\u00e7in do\u011fru olup olmad\u0131\u011f\u0131n\u0131 nas\u0131l bilebilirim?<\/h3>\r\nKendinize sorman\u0131z gereken baz\u0131 sorular:\r\n<ol>\r\n \t<li>\u00dcr\u00fcn-pazar ko\u015fullar\u0131 do\u011fru mu?\u00a0 A\u011f\u0131zdan a\u011fza y\u00f6nlendirmelere olanak tan\u0131yarak \u00fcr\u00fcn\u00fcn payla\u015f\u0131m\u0131n\u0131 te\u015fvik ediyor musunuz?<\/li>\r\n \t<li>Kaydolmak kolay m\u0131?\u00a0 Kullan\u0131c\u0131lar sadece ba\u015flamak i\u00e7in ne kadar \u00e7aba harc\u0131yor?<\/li>\r\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz benzersiz ve de\u011ferli bir \u00e7\u00f6z\u00fcm sunuyor mu?\u00a0 Belirsiz faydalar hakk\u0131nda s\u00f6zler mi veriyorsunuz yoksa belirli bir sorun i\u00e7in mi \u00e7\u00f6z\u00fcm sunuyorsunuz?<\/li>\r\n \t<li>Kullan\u0131c\u0131lara \u00f6deme duvar\u0131ndan \u00f6nce de\u011fer sunuyor musunuz? \u00a0Kullan\u0131c\u0131lar \u00f6nceli\u011fi hemen anlayabilir ve fayday\u0131 hemen alabilir mi?<\/li>\r\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn pop\u00fclaritesinin artmas\u0131 i\u015fleri herkes i\u00e7in daha m\u0131 iyi hale getiriyor yoksa \u00e7\u00f6zd\u00fc\u011f\u00fcnden daha fazla soruna neden oluyor mu?<\/li>\r\n<\/ol>\r\n&nbsp;\r\n\r\n&nbsp;\r\n\r\n<img decoding=\"async\" class=\"alignnone size-full wp-image-54678\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-4.jpg\" alt=\"product-led-growth\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-4.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-4-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n&nbsp;\r\n<h3><\/h3>\r\n<h3><strong>\u0130zlemeniz Gereken <\/strong><strong>Product-led Growth <\/strong><strong>Metrikleri<\/strong><\/h3>\r\nDavid McClure taraf\u0131ndan \u00f6zetlenen AAARRR olarak bilinen metrikler, \u015firketlerdeki en zay\u0131f noktay\u0131 belirleme ve \u015firketlerin \u00e7abalar\u0131n\u0131 nereye yo\u011funla\u015ft\u0131rmalar\u0131 gerekti\u011fini g\u00f6rme yetene\u011fi verir.\r\n\r\n<strong>\u00a0Fark\u0131ndal\u0131k<\/strong>: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn ula\u015ft\u0131\u011f\u0131 ki\u015fi say\u0131s\u0131.\r\n\r\n<strong>\u00a0Edinme:<\/strong> Web sitenizi ziyaret eden ve \u00fccretsiz denemeniz i\u00e7in kaydolan ki\u015fi say\u0131s\u0131\r\n\r\n<strong>Aktivasyon:<\/strong>\u00a0 \u0130lk ad\u0131m\u0131 atan ki\u015fi say\u0131s\u0131. (\u00d6rne\u011fin, kaydolun, bir uygulamay\u0131 indirin veya ilk yorumlar\u0131n\u0131 g\u00f6nderin.)\r\n\r\n<strong>Tutma:<\/strong> \u0130kinci\/\u00fc\u00e7\u00fcnc\u00fc\/onuncu kez geri gelen ki\u015fi say\u0131s\u0131.\r\n\r\n<strong>\u00a0Gelir:<\/strong> \u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in \u00f6deme yapmaya ba\u015flayan ki\u015fi say\u0131s\u0131. Ve ne kadar \u00f6d\u00fcyorlar.\r\n\r\n<strong>Y\u00f6nlendirme:<\/strong>\u00a0 \u015eirketinizi arkada\u015flar\u0131na tavsiye eden ki\u015fi say\u0131s\u0131.\r\n\r\n&nbsp;\r\n<h4>\u00dcr\u00fcne Dayal\u0131 B\u00fcy\u00fcme Modelini Kullanan Bir \u015eirketin \u00d6zellikleri<\/h4>\r\n<strong>\u00dcr\u00fcn kalitesini ve kullan\u0131c\u0131 deneyimini her \u015feyin \u00fcst\u00fcnde tutmak<\/strong>\r\n\r\n\u00dcr\u00fcn liderli\u011findeki bir b\u00fcy\u00fcme \u015firketinde, yeni kullan\u0131c\u0131lar getirmekten b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00fcr\u00fcn\u00fcn kendisi sorumludur. Bu t\u00fcr bir organizasyon; sat\u0131\u015f, pazarlama, reklamc\u0131l\u0131k veya m\u00fc\u015fteri kazanmak gibi stratejiler i\u00e7in di\u011fer \u015firketler kadar \u00e7ok kaynak ay\u0131rmaz. \u00dcr\u00fcn ekibi, birinci s\u0131n\u0131f bir \u00fcr\u00fcn olu\u015fturmaya \u00f6ncelik vermesi gerekti\u011fini bilmektedir.\r\n\r\n&nbsp;\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54680\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-6.jpg\" alt=\"product-led-growth\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-6.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-6-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n&nbsp;\r\n<h4><strong>Durmaks\u0131z\u0131n analiz etme\u00a0<\/strong><\/h4>\r\n\u00dcr\u00fcn liderli\u011findeki \u015firketler, \u00fcr\u00fcnlerinin en iyi- bazen de tek- sat\u0131\u015f ve pazarlama temsilcileri oldu\u011funu bilir. Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnler ile nas\u0131l etkile\u015fime girdi\u011fini izlemeleri gerekir. \u00d6nce \u00fcr\u00fcnlerde de\u011feri nerede bulduklar\u0131n\u0131 sorarlar. Ard\u0131ndan \u00fcr\u00fcn\u00fcn onlar\u0131 nerede hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratt\u0131\u011f\u0131n\u0131 veya herhangi bir \u015fekilde hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131p u\u011fratmad\u0131\u011f\u0131n\u0131 sorarlar. \u00dcr\u00fcn liderli\u011findeki bir ekip, kullan\u0131m verilerine odaklanarak ak\u0131ll\u0131 kararlar verir. \u00dcr\u00fcn\u00fc s\u00fcrekli olarak daha iyi hale getirmek i\u00e7in s\u0131n\u0131rl\u0131 kaynaklar\u0131na nerede \u00f6ncelik verece\u011fine dair kararlar verir.\r\n\r\n&nbsp;\r\n<h4><strong>\u00dcr\u00fcn\u00fcn kendisini sataca\u011f\u0131na g\u00fcvenmek<\/strong><\/h4>\r\nBir organizasyonun \u00fcr\u00fcn odakl\u0131 oldu\u011funun en iyi g\u00f6stergesi, \u015firketin \u00fcr\u00fcn\u00fcn\u00fc nas\u0131l piyasaya s\u00fcrd\u00fc\u011f\u00fc ve satt\u0131\u011f\u0131d\u0131r.\r\n\r\n\u00c7o\u011fu \u015firket hala gelir odakl\u0131 modeli takip ediyor. Pazara a\u00e7\u0131lma stratejileri, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde pahal\u0131 pazarlama kampanyalar\u0131na ve sat\u0131\u015f temsilcilerini hedef pazarlar\u0131n\u0131 patlatmaya haz\u0131rlamaya dayan\u0131r. \u00c7o\u011fu durumda bu yakla\u015f\u0131mlar ba\u015far\u0131 ile sonu\u00e7lan\u0131r ama ayn\u0131 zamanda piyasaya \u015firketin \u00fcr\u00fcn\u00fcn\u00fc satman\u0131n \u00e7ok fazla yard\u0131m ve heyecan gerektirece\u011fine inand\u0131\u011f\u0131na dair bir sinyal de g\u00f6nderiyorlar.\r\n\r\n\u00d6te yandan bir \u015firketin \u00e7abalar\u0131 insanlar\u0131 \u00fcr\u00fcn\u00fc \u00fccretsiz kullanmaya ikna etmeye odaklan\u0131rsa bu, ekibin \u00fcr\u00fcn\u00fcn kendisini sataca\u011f\u0131na ve kullan\u0131c\u0131lar\u0131n \u00f6deme yapan m\u00fc\u015fteriler haline gelece\u011fine g\u00fcvendi\u011fini g\u00f6sterir.\r\n\r\n&nbsp;\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54674\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-1.jpg\" alt=\"product-led-growth-nedir\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-1.jpg 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/product-led-growth-1-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\r\n\r\n&nbsp;\r\n<h4><strong>\u00dcr\u00fcn Liderli\u011findeki B\u00fcy\u00fcmenin Geleneksel B\u00fcy\u00fcme Stratejilerinden Fark\u0131 Nedir?<\/strong><\/h4>\r\n\u00dcr\u00fcne dayal\u0131 b\u00fcy\u00fcme; pazarlama, sat\u0131\u015f ve sat\u0131\u015f sonras\u0131 s\u00fcre\u00e7leri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00fcr\u00fcn\u00fcn y\u00f6netmesine izin verdi\u011fi i\u00e7in geleneksel b\u00fcy\u00fcme stratejilerinden farkl\u0131d\u0131r.\r\n\r\nSat\u0131\u015f liderli\u011findeki veya pazarlama liderli\u011findeki bir \u015firketin aksine \u00fcr\u00fcn liderli\u011findeki bir \u015firket, pazarlamay\u0131 kendisi yapabilen ve sonunda kendini satabilen self-servis bir \u00fcr\u00fcn yaratmay\u0131 ama\u00e7lar.\r\n\r\n\u0130nsanlar\u0131n sat\u0131n alma kararlar\u0131n\u0131 verirken g\u00f6z \u00f6n\u00fcnde bulundurduklar\u0131 kriterlerden biri, bir \u00fcr\u00fcn\u00fc denemek ve ba\u015fka bir \u00fcr\u00fcnle kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. Bu ba\u011flamda \u00fcr\u00fcn liderli\u011findeki \u015firketler, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcn\u00fcn de\u011ferini kendileri deneyimlemelerine izin verir.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h4>\u00dcr\u00fcn Liderli\u011finde B\u00fcy\u00fcme \u00d6rnekleri<\/h4>\r\n<h4><strong>DropBox<\/strong><\/h4>\r\nDropbox, \u00fcr\u00fcn odakl\u0131 b\u00fcy\u00fcmenin m\u00fckemmel bir \u00f6rne\u011fidir. Marka, daha fazla m\u00fc\u015fteriyi \u00e7ekmek i\u00e7in kendini iyi bir \u015fekilde \u00f6d\u00fcn\u00e7 verdi. On y\u0131ldan k\u0131sa bir s\u00fcre i\u00e7inde Dropbox milyar dolarl\u0131k sat\u0131\u015f rakam\u0131n\u0131 ge\u00e7ti. \u015e\u00fcphesiz etkili bir \u00fcr\u00fcn odakl\u0131 b\u00fcy\u00fcme yakla\u015f\u0131m\u0131na sahiptir.\r\n\r\nDropbox&#8217;\u0131n \u00fcr\u00fcn liderli\u011findeki yakla\u015f\u0131m\u0131 iki \u00f6nemli hususu sunar. \u0130lk olarak Dropbox, t\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 net bir \u015fekilde kar\u015f\u0131layan bir \u00fcr\u00fcn yaratt\u0131. Son kullan\u0131c\u0131lar i\u00e7in dosya payla\u015f\u0131m\u0131n\u0131 kolay ve eri\u015filebilir hale getirdi. \u0130kinci olarak \u00fcr\u00fcnde yerle\u015fik olarak bulunan \u00f6zellikler, potansiyel kullan\u0131c\u0131lar aras\u0131nda viralli\u011fi art\u0131rd\u0131. Kullan\u0131c\u0131lar bir tavsiye sayfas\u0131n\u0131 payla\u015farak depolama i\u00e7in daha fazla kredi ald\u0131. Bu \u00f6neri takti\u011fi, Dropbox&#8217;\u0131n mevcut kullan\u0131c\u0131lar\u0131n m\u00fc\u015fteri deneyimini art\u0131r\u0131rken yeni m\u00fc\u015fteriler \u00e7ekmesine yard\u0131mc\u0131 oldu.\r\n\r\n<span class=\"\">Bu, yeni kullan\u0131c\u0131lar\u0131 \u00e7ekmek ve mevcut kullan\u0131c\u0131lar\u0131 \u00fcr\u00fcn\u00fcn\u00fczle daha fazla etkile\u015fimde tutmak i\u00e7in harika bir uygulamad\u0131r.<\/span>\r\n\r\n<em>Dropbox&#8217;\u0131n etkili uygulamas\u0131na bakt\u0131\u011f\u0131n\u0131zda, \u00fcr\u00fcn odakl\u0131 stratejiniz i\u00e7in \u00fcr\u00fcn kat\u0131l\u0131m\u0131n\u0131n bir di\u011fer \u00f6nemli nokta oldu\u011funu g\u00f6rebilirsiniz!<\/em>\r\n\r\n&nbsp;\r\n<h4><strong>Slack<\/strong><\/h4>\r\nSlack&#8217;in de\u011feri, kullan\u0131c\u0131lar\u0131n kurulu\u015flar\u0131ndaki herkese tek bir yerden eri\u015fmesine izin vermesinde yatar.\u00a0 Bir kurulu\u015fta daha fazla ki\u015fi Slack&#8217;i kullanmaya ba\u015flad\u0131k\u00e7a, herkesin ald\u0131\u011f\u0131 de\u011fer de artar. Herkese ula\u015fabilme ve ofis i\u00e7i bir dijital a\u011f olu\u015fturabilme kolayl\u0131\u011f\u0131, \u015firket \u00e7al\u0131\u015fanlar\u0131n\u0131 Slack&#8217;i benimsemeye te\u015fvik ediyor.\r\n\r\n<span class=\"\">Harika bir \u00fcr\u00fcne sahip olman\u0131n yan\u0131 s\u0131ra, Slack&#8217;in PLG yakla\u015f\u0131m\u0131 sat\u0131\u015f ekibini de ihmal etmiyor.\u00a0<\/span><span class=\"\">Aksine, \u00f6zellikle \u00fcr\u00fcnlerini b\u00fcy\u00fck i\u015fletmelerin ekiplerine entegre etmeleri gerekti\u011finde, sat\u0131\u015f ekiplerinin b\u00fcy\u00fcme stratejilerinin \u00e7ok \u00f6nemli bir par\u00e7as\u0131 oldu\u011funun fark\u0131ndalar. <\/span>Bu nedenle \u00fcr\u00fcn\u00fcn sa\u011f \u00fcst k\u00f6\u015fesinde \u201csat\u0131\u015f ekibiyle konu\u015f\u201d se\u00e7ene\u011fi bulunmaktad\u0131r.\r\n\r\n\u00dcr\u00fcn liderli\u011findeki \u015firketler di\u011fer stratejilerin avantajlar\u0131n\u0131 g\u00f6z ard\u0131 etmemelidir. Unutmay\u0131n, b\u00fcy\u00fcmeyi hedefliyorsunuz ve bu nedenle b\u00fcy\u00fcmenize katk\u0131 sa\u011flayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz her t\u00fcrl\u00fc uygulamadan yararlanmal\u0131s\u0131n\u0131z.\r\n\r\n&nbsp;\r\n<h4><strong>Calendly<\/strong><\/h4>\r\nViral olan ba\u015fka bir \u00fcr\u00fcn olan Calendly<span class=\"goog-text-highlight\">,\u00a0 ki\u015filerin kar\u015f\u0131l\u0131kl\u0131 olarak kabul edilebilir toplant\u0131 saatleri bulmas\u0131n\u0131 kolayla\u015ft\u0131ran bir toplant\u0131 planlama arac\u0131d\u0131r.<\/span>\r\n\r\n<span class=\"\">Calendly, ger\u00e7ekten viral bir \u00fcr\u00fcnd\u00fcr. Bir kullan\u0131c\u0131 platform arac\u0131l\u0131\u011f\u0131yla ba\u015fka bir ki\u015fiye toplant\u0131 iste\u011fi g\u00f6nderdi\u011finde her iki kullan\u0131c\u0131n\u0131n da \u00fcr\u00fcn\u00fcn de\u011ferini deneyimlemesine olanak tan\u0131yor ve viral bir de\u011fer d\u00f6ng\u00fcs\u00fc ba\u015fl\u0131yor. <\/span>Giri\u015f i\u00e7in neredeyse hi\u00e7bir engel yok ve \u00fcr\u00fcn neredeyse evrensel bir sorunu \u00e7\u00f6zd\u00fc\u011f\u00fc i\u00e7in davetliler aras\u0131nda h\u0131zla benimseniyor.\r\n\r\n&nbsp;\r\n\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product-led growth Nedir? Product-led growth (\u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcme), bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc m\u00fc\u015fteri kazanmak i\u00e7in ana ara\u00e7 olarak kulland\u0131\u011f\u0131 bir i\u015f stratejisidir. Bu modelle bir i\u015fletme, \u00fcr\u00fcn\u00fcne \u00fccretsiz eri\u015fim sunar ve\u00a0son kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerinden hemen de\u011fer elde etmelerini sa\u011flar. Bu, sat\u0131n alma&#8230;<\/p>\n","protected":false},"author":344,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-54649","post","type-post","status-publish","format-standard","hentry","category-product-led-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product-led Growth Nedir? - Earnado<\/title>\n<meta name=\"description\" content=\"Product-led growth (\u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcme), bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc m\u00fc\u015fteri kazanmak i\u00e7in ana ara\u00e7 olarak kulland\u0131\u011f\u0131 bir i\u015f stratejisidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/product-led-growth-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product-led Growth Nedir? - Earnado\" \/>\n<meta property=\"og:description\" content=\"Product-led growth (\u00fcr\u00fcne dayal\u0131 b\u00fcy\u00fcme), bir \u015firketin \u00fcr\u00fcn\u00fcn\u00fc m\u00fc\u015fteri kazanmak i\u00e7in ana ara\u00e7 olarak kulland\u0131\u011f\u0131 bir i\u015f stratejisidir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/product-led-growth-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T12:56:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T12:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/urunedayalibuyumenedir.jpg\" \/>\n<meta name=\"author\" content=\"Buse G\u00fclger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Buse G\u00fclger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/product-led-growth-nedir\/\",\"url\":\"https:\/\/earnado.com\/tr\/product-led-growth-nedir\/\",\"name\":\"Product-led Growth Nedir? 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