{"id":54689,"date":"2022-06-13T17:07:05","date_gmt":"2022-06-13T14:07:05","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54689"},"modified":"2023-01-05T17:09:25","modified_gmt":"2023-01-05T14:09:25","slug":"aida-modeli-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/aida-modeli-nedir\/","title":{"rendered":"AIDA Modeli Nedir?"},"content":{"rendered":"<p>Fark\u0131ndal\u0131k , ilgi , arzu ve eylem yoluyla m\u00fc\u015fteri yolculu\u011funu izleyen<strong> AIDA<\/strong> modeli , t\u00fcm klasik pazarlama modelleri aras\u0131nda belki de en bilinen pazarlama modelidir.<\/p>\n<p><a href=\"https:\/\/earnado.com\/tr\/pazarlama-cesitleri-stratejileri-nelerdir\/\">Pazarlama<\/a> ileti\u015fimi stratejimizi planlarken bilin\u00e7li veya bilin\u00e7siz olarak bu modeli g\u00fcnl\u00fck olarak uygulad\u0131\u011f\u0131m\u0131z i\u00e7in bir\u00e7ok pazarlamac\u0131<strong> AIDA<\/strong>\u00a0 modelini faydal\u0131 buluyor.<\/p>\n<figure id=\"attachment_54694\" aria-describedby=\"caption-attachment-54694\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-54694 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/AIDA.png\" alt=\"Pazarlama\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/AIDA.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/AIDA-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54694\" class=\"wp-caption-text\">Pazarlama<\/figcaption><\/figure>\n<h1>AIDA Modeli Nedir ?<\/h1>\n<p><strong>AIDA Modeli<\/strong> , bir bireyin bir \u00fcr\u00fcn veya hizmet i\u00e7in sat\u0131n alma s\u00fcrecinde ya\u015fad\u0131\u011f\u0131 bili\u015fsel a\u015famalar\u0131 tan\u0131mlar. Bu , al\u0131c\u0131lar\u0131n son sat\u0131n alma i\u015flemini yapmalar\u0131n\u0131 desteklemek i\u00e7in her a\u015famada gidip geldikleri bir sat\u0131n alma hunisine benzemektedir.<\/p>\n<p><strong>AIDA\u00a0<\/strong>modeli, ilk kez 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda geli\u015fen reklamc\u0131l\u0131k sekt\u00f6r\u00fcne en uzun s\u00fcre hizmet veren modeller aras\u0131nda yer al\u0131yor. Reklamc\u0131l\u0131k literat\u00fcr\u00fcnde ilk kez kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131 g\u00fcnden bu yana yeni reklamc\u0131l\u0131k medyas\u0131yla ve ileti\u015fim platformlar\u0131n\u0131n g\u00fc\u00e7 kazanmas\u0131yla de\u011fi\u015fip geni\u015fletilen\u00a0<strong>AIDA<\/strong>\u00a0modeli, h\u00e2l\u00e2 farkl\u0131 versiyonlar\u0131 ile reklam sekt\u00f6r\u00fcnde ge\u00e7erlili\u011fini koruyor.<\/p>\n<p>Sosyal medya , di\u011fer m\u00fc\u015fteriler taraf\u0131ndan sosyal a\u011flar ve topluluklar arac\u0131l\u0131\u011f\u0131yla eklenen bilgiler arac\u0131l\u0131\u011f\u0131yla AIDA &#8216; n\u0131n farkl\u0131 hedeflerine ula\u015fmaya geni\u015fletti\u011finden , art\u0131k yaln\u0131zca al\u0131c\u0131 ve \u015firket aras\u0131ndaki bir ili\u015fki olmaktan \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n<p>T\u00fcketici davran\u0131\u015flar\u0131n\u0131n do\u011frusal modelleri \u00fczerine yo\u011funla\u015fan pazarlama d\u00fcnyas\u0131 ve reklamc\u0131lar AIDA modelini de kapsam i\u00e7ine alm\u0131\u015flard\u0131r. Bu modele g\u00f6re, t\u00fcketicilerin davran\u0131\u015flar\u0131 tek bir a\u015fama ile etki alt\u0131na al\u0131namaz. Bunun i\u00e7in birden fazla a\u015faman\u0131n takip edilmesi gerekmektedir. AIDA kelimesi de zaten, bu a\u015famalar\u0131n ba\u015f harflerinden olu\u015fturulmu\u015f bir isim olmaktad\u0131r. Pazarlama ve reklamc\u0131l\u0131k alanlar\u0131nda kullan\u0131lan modelin a\u015famalar\u0131, t\u00fcketicilerin \u00fcretimden haberdar olmas\u0131n\u0131 sa\u011flayan tan\u0131t\u0131mlardan, ilgisinin uyand\u0131r\u0131lmas\u0131na, \u00fcr\u00fcn\u00fc veya hizmeti sat\u0131n alma iste\u011fine ve sat\u0131n alma eylemine d\u00f6n\u00fc\u015ft\u00fcrmesine kadar ki stratejiyi g\u00f6steriyor.<\/p>\n<h2>AIDA &#8216; n\u0131n a\u00e7\u0131l\u0131m\u0131 nedir ?<\/h2>\n<ul>\n<li><strong>Fark\u0131ndal\u0131k ( Awareness ) :<\/strong> \u00dcr\u00fcn veya hizmetinizle marka bilinirli\u011fi veya yak\u0131nl\u0131k olu\u015fturmak.<\/li>\n<li><strong>\u0130lgi ( Interest ) :<\/strong>\u00dcr\u00fcn veya hizmetinizin faydalar\u0131na ilgi uyand\u0131rmak ve al\u0131c\u0131y\u0131 daha fazla ara\u015ft\u0131rmaya ba\u015flamaya te\u015fvik etmek i\u00e7in yeterli ilgi.<\/li>\n<li><strong>Arzu ( Desire ) :<\/strong>\u00dcr\u00fcn\u00fcn\u00fcz veya hizmetiniz i\u00e7in, marka ki\u015fili\u011finizi g\u00f6steren bir &#8216;duygusal ba\u011flant\u0131&#8217; arac\u0131l\u0131\u011f\u0131yla. T\u00fcketiciyi &#8216;be\u011fenmekten&#8217; &#8216;istemeye&#8217; y\u00f6nlendirin.<\/li>\n<li><strong>Eylem ( Action ) :<\/strong> Al\u0131c\u0131y\u0131 \u015firketinizle etkile\u015fime ge\u00e7mek ve bir sonraki ad\u0131m\u0131 atmak i\u00e7in hareket ettirin, yani. bro\u015f\u00fcr indirmek, telefon g\u00f6r\u00fc\u015fmesi yapmak, b\u00fclteninize kat\u0131lmak veya canl\u0131 sohbete kat\u0131lmak vb.<\/li>\n<li><strong>Elde Tutma ( Retention ) :<\/strong> Bunun yukar\u0131 sat\u0131\u015f, \u00e7apraz sat\u0131\u015f, y\u00f6nlendirmeler, Elde Tutma\u00a0 i\u00e7in anahtar kelimeler\u00a0 oldu\u011funu biliyoruz ve \u015firketler de <a href=\"https:\/\/karakasu.medium.com\/customer-lifetime-value-ltv-m%C3%BC%C5%9Fteri-ya%C5%9Fam-boyu-de%C4%9Feri-nedir-nas%C4%B1l-hesaplan%C4%B1r-8edc9e21d40\">LTV<\/a>&#8216; ye odakland\u0131\u011f\u0131ndan liste uzay\u0131p gidiyor.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>\u00a0AIDA Modelinde Fark\u0131ndal\u0131k ( Attention )<\/h3>\n<p>\u0130nsanlar be\u011fendikleri ki\u015filerden sat\u0131n al\u0131rlar ya da be\u011fendikleri bir ba\u015fka ki\u015fiden, dolay\u0131s\u0131 ile ileti\u015fimin en \u00f6nemli s\u0131rlar\u0131ndan biri olan ve pozitif tutum sergilememizi sa\u011flayan \u201dg\u00fcl\u00fcmseme\u201d \u00f6zelli\u011fini mutlaka kullan\u0131n.<\/p>\n<p>\u00c7\u00fcnk\u00fc g\u00fcl\u00fcmsedi\u011fimizde y\u00fcz\u00fcm\u00fczde 17 somurttu\u011fumuzda ise y\u00fcz\u00fcm\u00fczde tam 43 kas \u00e7al\u0131\u015f\u0131r yani g\u00fcl\u00fcmsemek, somurtmaktan hem daha kolay hem de ses tonumuza yans\u0131d\u0131\u011f\u0131 i\u00e7in daha yumu\u015fak ve g\u00fcven veren bir eylem ayn\u0131 zamanda g\u00fcl\u00fcmsemenin stresi yok etti\u011fi de bilimsel olarak kan\u0131tlanm\u0131\u015f durumda<\/p>\n<h3>AIDA Modelinde \u0130lgi ( Interest )<\/h3>\n<p>\u0130nsanlar ilk defa g\u00f6rd\u00fckleri ki\u015filer hakk\u0131nda ilk 30 saniye i\u00e7inde olumlu ya da olumsuz bir tak\u0131m kararlar verirler. E\u011fer dikkati do\u011fru \u015fekilde \u00e7ekebildiyseniz, \u015fimdi ilgi uyand\u0131rma zaman\u0131\u2026<\/p>\n<p><a href=\"https:\/\/onlineegitmenim.com\/neden-sormaliyiz-akilli-soru-sorma-sanati\/\">I.Q.Q Ak\u0131ll\u0131 Soru Sorma<\/a> tekni\u011fini kullan\u0131n. Soru sormak sat\u0131\u015fta olmazsa olmazd\u0131r. \u00c7\u00fcnk\u00fc genelde \u00e7ok konu\u015fan\u0131n, a\u011fz\u0131 \u00e7ok laf yapan\u0131n iyi sat\u0131\u015f\u00e7\u0131 oldu\u011fu kabul edilir. Halbuki \u00e7ok konu\u015fan de\u011fil, \u00e7ok dinleyen iyi sat\u0131\u015f\u00e7\u0131d\u0131r. Dinlerseniz anlars\u0131n\u0131z, anlayabilmek i\u00e7in de soru sorman\u0131z gerekir. Bu sadece a\u00e7\u0131k u\u00e7lu, kapal\u0131 u\u00e7lu sorular kadar basit ve sade \u015fekilde olmamal\u0131, bu sorunlar\u0131 sorulara \u00e7evirerek do\u011fru soruyu iletmek ve cevab\u0131na g\u00f6re ihtiyac\u0131 \u00e7\u0131karmak demektir.<\/p>\n<p>\u0130nsanlar bir \u00fcr\u00fcn ya da hizmet ald\u0131klar\u0131nda bunun onlara olan faydas\u0131n\u0131 bilmek isterler ve genel olarak da sat\u0131\u015f\u00e7\u0131lar fayday\u0131 \u00f6n plana \u00e7\u0131kar\u0131rlar ancak daha fazla ilgi uyand\u0131rmak istemez misiniz? Bunun i\u00e7in kullanaca\u011f\u0131n\u0131z en etkili y\u00f6ntem, sat\u0131n almad\u0131klar\u0131nda neler kaybedebilece\u011fini anlatmaktan ge\u00e7er. \u00c7\u00fcnk\u00fc insanlar kaybetmeyi sevmezler\u2026<\/p>\n<h3>AIDA Modelinde Arzu ( Desire )<\/h3>\n<p>Sat\u0131\u015fta AIDA Modelinin bir di\u011fer a\u015famas\u0131, \u201dArzu Yaratma\u201dd\u0131r. \u0130lgi duyan m\u00fc\u015fteri e\u011fer onun i\u00e7in faydal\u0131 olaca\u011f\u0131na inan\u0131rsa ve o \u00fcr\u00fcn ya da hizmeti sat\u0131n almaman\u0131n maliyetinin, sat\u0131n ald\u0131\u011f\u0131ndan daha pahal\u0131 olaca\u011f\u0131na inan\u0131rsa \u00fcr\u00fcn ya da hizmet i\u00e7in daha fazla ilgi duyacakt\u0131r bu da onda bir sahip olma arzusu yaratacakt\u0131r.<\/p>\n<h3>AIDA Modelinde Eylem ( Action )<\/h3>\n<p>Bu a\u015famada art\u0131k sizin sat\u0131\u015f\u0131 kapatma\u00a0a\u015faman\u0131z ki bu alana kadar geldiyseniz b\u00fcy\u00fck oranda sat\u0131\u015f kapanm\u0131\u015f olacakt\u0131r. Harekete ge\u00e7irici sorular sorarak, nas\u0131l bir \u00f6deme tercihini istedi\u011fini sorabilirsiniz. \u0130nsanlara her g\u00fcn s\u00f6zle\u015fme sunuluyor ve imzalanmas\u0131 isteniyor bu nedenle hemen s\u00f6zle\u015fmeyi ortaya \u00e7\u0131kart\u0131p imzaya talep etmeyin.<\/p>\n<figure id=\"attachment_54698\" aria-describedby=\"caption-attachment-54698\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-54698\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aida-modeli-dikkat-ilgi-ve-istekten-harekete-300x200.jpg\" alt=\"AIDA Modeli A\u00e7\u0131klamas\u0131\" width=\"700\" height=\"467\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aida-modeli-dikkat-ilgi-ve-istekten-harekete-300x200.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aida-modeli-dikkat-ilgi-ve-istekten-harekete.jpg 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54698\" class=\"wp-caption-text\">AIDA Modeli<\/figcaption><\/figure>\n<p><strong>Unutmay\u0131n!<\/strong><\/p>\n<p>\u0130nsanlar ancak g\u00fcvendikleri ki\u015filerden sat\u0131n al\u0131rlar bu nedenle s\u00f6zle\u015fme a\u015famas\u0131na gelmi\u015f bir m\u00fc\u015fteriye riskin d\u00fc\u015f\u00fck oldu\u011funu anlat\u0131n. Bu onu s\u00f6zle\u015fmeyi imzalamas\u0131 i\u00e7in d\u00fcrt\u00fcleyecektir.<\/p>\n<p>Ve mutlaka yap\u0131n! Mutlaka s\u00f6zle\u015fmede yer alan \u00f6nemli ve bilmesi kesinlikle gereken noktalar\u0131 belirterek kendi riskinizi de d\u00fc\u015f\u00fcr\u00fcn.<\/p>\n<p>Sat\u0131\u015f hayat\u0131m\u0131z\u0131n her an\u0131nda ve her alan\u0131nda var. \u00d6nemli olan satmak de\u011fil, s\u00fcrd\u00fcr\u00fclebilir sat\u0131\u015f yapmakt\u0131r ve insanlar bunu ancak size g\u00fcvenirlerse yaparlar\u2026<\/p>\n<h4>AIDA modeli nas\u0131l kullan\u0131l\u0131r ?<\/h4>\n<p>T\u00fcketicilerin farkl\u0131 platformlar kullanaca\u011f\u0131, farkl\u0131 temas noktalar\u0131nda etkile\u015fim kuraca\u011f\u0131 ve ba\u015ftan sona farkl\u0131 bilgilere ihtiya\u00e7 duyaca\u011f\u0131 i\u00e7in her a\u015famada nas\u0131l ve ne zaman ileti\u015fim kurulaca\u011f\u0131n\u0131 \u015firketlere tan\u0131mlad\u0131\u011f\u0131 i\u00e7in bir karar verme modeli yerine bir ileti\u015fim modeli olarak adland\u0131r\u0131labilir. A\u015famalar\u0131 \u00e7e\u015fitli kaynaklardan olu\u015fmaktad\u0131r.<\/p>\n<p>Bu nedenle, \u00f6zel ve hedefli ileti\u015fim kampanyan\u0131z\u0131 planlaman\u0131za yard\u0131mc\u0131 olmas\u0131 i\u00e7in bunu kullanmak bir ba\u015flang\u0131\u00e7 \u200b\u200bolabilir.<\/p>\n<figure id=\"attachment_54692\" aria-describedby=\"caption-attachment-54692\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-54692 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aidanasilkullanilir.png\" alt=\"AIDA Modeli Nedir ?\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aidanasilkullanilir.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/aidanasilkullanilir-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-54692\" class=\"wp-caption-text\">AIDA Modeli Nedir ?<\/figcaption><\/figure>\n<p>A\u015famalar boyunca kendinize sorman\u0131z gereken baz\u0131 \u00f6nemli\u00a0 sorular sorman\u0131z gerekmekte . Bu sorular :<\/p>\n<ul>\n<li><strong>Fark\u0131ndal\u0131k<\/strong>: Al\u0131c\u0131lar\u0131 \u00fcr\u00fcnlerimizden veya hizmetlerimizden nas\u0131l haberdar ederiz ? Tan\u0131t\u0131m stratejimiz nedir? Marka bilinirli\u011fi kampanyam\u0131z nedir ? Hangi ara\u00e7lar\u0131 veya platformlar\u0131 kullan\u0131yoruz ? Mesajlar ne olmal\u0131 ?<\/li>\n<li><strong>\u0130lgi<\/strong>: \u0130lgilerini nas\u0131l kazanaca\u011f\u0131z ? \u0130\u00e7erik stratejimiz nedir ? \u0130tibar\u0131m\u0131z\u0131 desteklemek i\u00e7in sosyal kan\u0131t var m\u0131 ? Bu bilgiyi nas\u0131l ve nerede kullan\u0131labilir hale getiriyoruz ? yani. web sitesinde, videolar, m\u00fc\u015fteri puanlar\u0131 arac\u0131l\u0131\u011f\u0131yla,<\/li>\n<li><strong>Arzu<\/strong>: \u00dcr\u00fcn\u00fcm\u00fcz\u00fc veya hizmetimizi arzu edilir k\u0131lan nedir? Duygusal bir ba\u011flant\u0131 kurmak i\u00e7in ki\u015fisel olarak nas\u0131l etkile\u015fim kurar\u0131z? \u00c7evrim i\u00e7i sohbet? Twitter beslemesine an\u0131nda yan\u0131t? \u0130pu\u00e7lar\u0131 ve tavsiyeler payla\u015f\u0131ls\u0131n m\u0131?<\/li>\n<li><strong>Eylem<\/strong>: Eylem \u00e7a\u011fr\u0131s\u0131 nedir ve bunlar\u0131 nereye yerle\u015ftiririz? T\u00fcketicilerin ba\u011flant\u0131 kurmas\u0131 kolay m\u0131 ve onu nerede bulmay\u0131 umarlar? Hangi pazarlama kanal\u0131n\u0131\/platformunu kulland\u0131\u011f\u0131n\u0131z\u0131 ve nas\u0131l etkile\u015fimde bulunaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. e-postalar, web sitesi, a\u00e7\u0131l\u0131\u015f sayfalar\u0131, gelen telefon g\u00f6r\u00fc\u015fmeleri vb.<\/li>\n<li><strong>Elde Tutma<\/strong> : Ba\u011fl\u0131l\u0131\u011f\u0131 koruma \u00f6nerisi nedir? Bunu \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 olarak hangi a\u015famada te\u015fvik ediyoruz ve nas\u0131l ?<\/li>\n<\/ul>\n<h4>AIDA modeline bir \u00f6rnek<\/h4>\n<p>\u00d6d\u00fcll\u00fc bir kuaf\u00f6rl\u00fck \u015firketi olan X firmas\u0131n\u0131n yeni salonunu a\u00e7mak i\u00e7in modeli nas\u0131l kulland\u0131\u011f\u0131n\u0131 g\u00f6steren \u00f6rnek bir olay<\/p>\n<ol>\n<li>\u00a0<strong>Fark\u0131ndal\u0131k<\/strong> : Lansmandan d\u00f6rt ay \u00f6nce \u00f6d\u00fcl , stilistler , nitelikler vb. Te\u015fvik eden bir halkla ili\u015fkiler kampanyas\u0131 d\u00fczenledi ve hedeflenen m\u00fc\u015fteri gruplar\u0131na bir DM kampanyas\u0131 ile g\u00fc\u00e7lendirildi.<\/li>\n<li>\u00a0<strong>\u0130lgi<\/strong> : \u00dccretsiz dan\u0131\u015fmanl\u0131k veya sa\u00e7 kesimi\u00a0 i\u00e7in do\u011frudan e-posta kampanyas\u0131 y\u00fcr\u00fctt\u00fc .<\/li>\n<li><strong>Arzu<\/strong> : Yeni salonun a\u00e7\u0131l\u0131\u015f\u0131na yak\u0131n bir zamanda\u00a0 , yerel bas\u0131n ve sosyal medya arac\u0131l\u0131\u011f\u0131yla duyurulan \u00f6zel yerel a\u00e7\u0131l\u0131\u015f etkinlikleri d\u00fczenlediler. Bu olay &#8220;davete kat\u0131lmak isteyen insanlar &#8221; aras\u0131nda yay\u0131ld\u0131 ve bu insanlar i\u00e7in b\u00fcy\u00fck bir heyecan olu\u015fturdu.<\/li>\n<li><strong>Eylem<\/strong> :\u00a0 Facebook \u00fczerinden rezerve etme \u00e7a\u011fr\u0131s\u0131\u00a0 web sitesi \u00fczerinden ise rezervasyon i\u00e7in \u00e7a\u011fr\u0131 i\u00e7in harekete ge\u00e7irici eylemlerde bulundular.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u00d6zetleyecek olursak<strong> AIDA Modeli<\/strong>, pazarlama ve reklamc\u0131l\u0131kta kullan\u0131lan bir modeldir.<\/p>\n<p>Attention \/ Interest \/ Desire \/ Action kelimlerinin ilk harfleri ile \u015fekillendirilen bu k\u0131saltma, T\u00fcrk\u00e7e olarak Fark\u0131na Varmak \/ \u0130lgi G\u00f6stermek \/ \u0130stemek \/ Harekete Ge\u00e7mek eylemlerini kapsar.\u00a0<strong>AIDA<\/strong>\u00a0modelinin pazarlama veya reklamc\u0131l\u0131k alan\u0131ndaki \u00f6nemi ise, bir kullan\u0131c\u0131n\u0131n (potansiyel m\u00fc\u015fterinin) bir \u00fcr\u00fcn\u00fc veya markay\u0131 fark etti\u011fi ilk andan itibaren, o \u00fcr\u00fcn\u00fc veya markan\u0131n bir \u00fcr\u00fcn\u00fcn\u00fc sat\u0131n almas\u0131na de\u011fin ge\u00e7en s\u00fcreci tan\u0131mlamas\u0131nda yatar.<\/p>\n<p>Temel bir mant\u0131kla, pazarlama s\u00fcrecinde sat\u0131n alma davran\u0131\u015f\u0131n\u0131n her ad\u0131m\u0131n\u0131 takip eder.<\/p>\n<p>T\u00fcketicilerin d\u00f6rt a\u015famadan ge\u00e7erek \u00fcr\u00fcn sat\u0131n almaya karar verdikleri bir teoridir. Bu, birlikte sat\u0131n alma hunisini olu\u015fturur, t\u00fcketicilerin \u00fcr\u00fcnden ilk kez haberdar olduklar\u0131 andan sat\u0131n alma zaman\u0131na kadar ge\u00e7en yolculuktur. \u0130lk ad\u0131m, reklamverenlerin marka bilinirli\u011fi yaratacak malzemeler olu\u015fturdu\u011fu \u00fcr\u00fcn veya hizmetinizle ilgili fark\u0131ndal\u0131kt\u0131r. Bunu, t\u00fcketicilerin biraz daha fazla ara\u015ft\u0131rma yapmas\u0131 i\u00e7in yeterli ilgi yaratarak takip eder. \u0130lgi yarat\u0131ld\u0131ktan sonra pazarlamac\u0131lar, markan\u0131zla kitleniz aras\u0131nda duygusal bir ba\u011f kurarak t\u00fcketicilere bir istek in\u015fa ettiklerini ve onlar\u0131 \u201d haval\u0131 \u201d dan \u201d Sahip olmak zorunday\u0131m \u201d durumuna ittiklerini umuyorlar. Pazarlamac\u0131n\u0131n i\u015fi bitmedi, t\u00fcketici harekete ge\u00e7ene ve sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirene kadar da bitmez. Modele g\u00f6re, iyi bir reklam veya pazarlama kampanyas\u0131 t\u00fcketiciyi d\u00f6rt a\u015famada da itmelidir.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fark\u0131ndal\u0131k , ilgi , arzu ve eylem yoluyla m\u00fc\u015fteri yolculu\u011funu izleyen AIDA modeli , t\u00fcm klasik pazarlama modelleri aras\u0131nda belki de en bilinen pazarlama modelidir. Pazarlama ileti\u015fimi stratejimizi planlarken bilin\u00e7li veya bilin\u00e7siz olarak bu modeli g\u00fcnl\u00fck olarak uygulad\u0131\u011f\u0131m\u0131z i\u00e7in bir\u00e7ok&#8230;<\/p>\n","protected":false},"author":363,"featured_media":54690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,60,74],"tags":[],"class_list":["post-54689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-pazarlama","category-reklamcilik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AIDA Modeli Nedir? 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