{"id":54751,"date":"2023-01-05T17:00:31","date_gmt":"2023-01-05T14:00:31","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54751"},"modified":"2026-02-27T22:25:58","modified_gmt":"2026-02-27T19:25:58","slug":"reklam-gorselleri-hakkinda-onemli-detaylar","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/reklam-gorselleri-hakkinda-onemli-detaylar\/","title":{"rendered":"Reklam G\u00f6rselleri Hakk\u0131nda \u00d6nemli Detaylar"},"content":{"rendered":"<p>Reklam G\u00f6rsellerinin detaylar\u0131 dijitalle\u015fen d\u00fcnyada her ge\u00e7en g\u00fcn daha da \u00f6nemli konuma geliyor. G\u00fcn\u00fcm\u00fczde her i\u015fletmenin ve markan\u0131n ihtiyac\u0131 olan potansiyel m\u00fc\u015fterilerine do\u011frudan ula\u015fmak i\u00e7in dijital reklam kaynaklar\u0131n\u0131 kullanmalar\u0131 gerekti\u011finin fark\u0131ndalar ve bir \u00e7ok geli\u015fime, de\u011fi\u015fime ayak uyduran i\u015fletmeler sosyal medya reklamlar\u0131, arama a\u011f\u0131 reklamlar\u0131 gibi ihtiya\u00e7lar\u0131 do\u011frultusunda bir \u00e7ok trafik kaynaklar\u0131ndan gelir sa\u011flad\u0131lar. Bu ciro art\u0131\u015f\u0131n\u0131 ya da marka bilinirli\u011fi i\u00e7in \u00e7\u0131k\u0131lan reklamlarda reklam g\u00f6rselleri hakk\u0131nda \u00f6nemli detaylara dikkat edilmesi gerekiyor ki verimli sonu\u00e7lar al\u0131ns\u0131n. Bu dijital reklam ihtiyac\u0131 do\u011frultusunda bir\u00e7ok reklam etkeni varyasyonlar\u0131 t\u00fcredi. Dijital reklam\u0131n 3 temel iskeletini olu\u015fturan reklam metni, g\u00f6rseli ve hedef kitle belirlemek i\u00e7in 3 temel metrik vard\u0131r. Bunlar\u0131n her biri birbiri ile ili\u015fkili olan ve reklam sonucunun iyi olmas\u0131 i\u00e7in 3 temel metri\u011fi de sosyal medyan\u0131n algoritmas\u0131 do\u011frultusunda \u00e7e\u015fitli varyasyonlarla farkl\u0131 kampanyalar olu\u015fturmak reklam sonu\u00e7lar\u0131n\u0131 olumlu y\u00f6nde etkiliyor. Sosyal medya algoritmalar\u0131n g\u00fcc\u00fcne g\u00fcvenerek ve bu 3 temel metri\u011fi g\u00f6z \u00f6n\u00fcne alarak reklam \u00e7\u0131kmal\u0131y\u0131z. Bu yaz\u0131m\u0131zda 3 temel metrikten biri olan reklam g\u00f6rsellerinde \u00f6nemli detaylar neler ve nelere dikkat edilmeli bu yaz\u0131m\u0131zda bunlardan bahsederek sizler i\u00e7in do\u011fru reklam g\u00f6rselleri nas\u0131l haz\u0131rlanmal\u0131 sorusuna yan\u0131t bulmu\u015f olacaks\u0131n\u0131z.<\/p>\n<h2>Renk Se\u00e7imine Dikkat Edilmeli<\/h2>\n<p><strong>\u00a0Reklam g\u00f6rselleri<\/strong>nde do\u011frudan g\u00f6ze \u00e7arpan ve kullan\u0131c\u0131y\u0131 etkileyip harekete ge\u00e7irmeye y\u00f6nelik renk kullan\u0131m\u0131 \u00e7ok \u00f6nemlidir. Ara\u015ft\u0131rmalara g\u00f6re her rengin insan \u00fczerinde uyand\u0131rd\u0131\u011f\u0131 etkiler vard\u0131r. Bunlar k\u00fc\u00e7\u00fck etkiler olsa da rengin metin i\u00e7eri\u011fiyle uyumlu olmas\u0131 konsepte uyumlu olmas\u0131 kullan\u0131c\u0131 deneyimini artt\u0131ran etkenlerden birisi. Sizler de markan\u0131z\u0131n ya da i\u015fletmenizin olu\u015fturdu\u011fu bir dil varsa ve olu\u015fturdu\u011funuz o marka dilinin i\u00e7erisinde kulland\u0131\u011f\u0131n\u0131z tonlarda reklam \u00e7\u0131kmak kullan\u0131c\u0131lar\u0131n\u0131za , takip\u00e7ilerinize sizlere daha \u0131l\u0131ml\u0131 ve tan\u0131d\u0131k s\u0131cak bir kitle olmas\u0131n\u0131 sa\u011flar. Marka renklerinizle beraber konstrat renkler de kullanarak yaz\u0131n\u0131z\u0131 g\u00f6rsel metninizi daha canl\u0131 ve okunakl\u0131 k\u0131lman\u0131z m\u00fcmk\u00fcn. Sizler de <a href=\"https:\/\/akademi.icerikbulutu.com\/blog\/marka-diline-uygun-icerik-uretmenin-yollari\/\">marka dilinizi<\/a> olu\u015fturduktan sonra \u00e7\u0131kaca\u011f\u0131n\u0131z reklam g\u00f6rsellerinde renklerin insanlar \u00fczerindeki etkilerini de ara\u015ft\u0131rarak marka dilinize uygun<a href=\"https:\/\/www.hurriyet.com.tr\/kelebek\/televizyon\/kontrast-ne-demek-kontrast-renkler-hangileri-kontrast-renkler-hakkinda-bilgiler-41590131#:~:text=Kontrast%20renkler%2C%20tamamlay%C4%B1c%C4%B1%20renk%20olarak,Mavi%20Turuncu%20%2C%20Sar%C4%B1%20ve%20Mor.\"> konstart renkler<\/a> de reklam g\u00f6rseli haz\u0131rlaman\u0131z \u00f6nemli detaylar aras\u0131nda yer al\u0131yor.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-54754 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1-1.png\" alt=\"reklamg\u00f6rselleri\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1-1.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1-1-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>Benzersiz De\u011fer \u00d6nermenizi Belirtin<\/h2>\n<p>Pazarlamada yer alan<strong> 7P stratejisi<\/strong> ile benzersiz de\u011fer \u00f6nermenizi belirlemenizi, sizi di\u011fer marka ve i\u015fletmelerden kolayl\u0131kla ayr\u0131lman\u0131z\u0131 sa\u011flar. \u0130ngilizce kelimelerle 7 tane p harfinin ba\u015f\u0131ndan gelen pazarlama Philip Kotler taraf\u0131ndan geli\u015ftirilmi\u015ftir. \u00dcr\u00fcn, fiyat, da\u011f\u0131t\u0131m, tutundurma, insan, fiziksel olanaklar, s\u00fcre\u00e7 gibi <a href=\"https:\/\/markamutfagi.co\/pazarlama-karmasinin-7psi\/\">7P<\/a> adet kavram ile markalar\u0131n ve i\u015fletmelerin \u00fcr\u00fcn ve hizmetlerini bu ba\u015fl\u0131klar alt\u0131nda internet reklamlar\u0131 ile tan\u0131tabilir. \u00a0\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn ya da hizmetinizin \u00f6ne \u00e7\u0131kan \u00f6zelliklerini, neden sizden sat\u0131n als\u0131nlar sorusuna verilen cevab\u0131 reklam metinlerinde ve g\u00f6rsellerinde a\u00e7\u0131k\u00e7a belirtmek sizin i\u015fletmeniz i\u00e7in avantaja d\u00f6n\u00fc\u015f\u00fcr. Reklam \u00e7\u0131kmadan \u00f6nce reklam haz\u0131rl\u0131\u011f\u0131 yap\u0131ld\u0131\u011f\u0131 a\u015famada markan\u0131n \u00fczerinde kafa yormas\u0131 gereken bir metriktir. Bu metri\u011fin ger\u00e7ekten markaya ait olmas\u0131 marka dilinin olu\u015fmas\u0131nda \u00f6nem arz eder. \u00dczerinde d\u00fc\u015f\u00fcn\u00fcld\u00fckten sonra markan\u0131n di\u011fer markalardan ay\u0131ran \u00f6zellikleri ve avantajlar\u0131 nelerdir sorusuna cevap verip bunu reklam g\u00f6rsellerinde kullanmak kullan\u0131c\u0131y\u0131, potansiyel m\u00fc\u015fteriyi cezbedecektir. Ve m\u00fc\u015fterinizin g\u00f6z\u00fcnde farkl\u0131l\u0131k olu\u015fturacaks\u0131n\u0131z. Farkl\u0131l\u0131k olu\u015fturmak ve yapt\u0131\u011f\u0131n\u0131z i\u015fe inavasyon katmak sizi rakiplerinizden zirveye ta\u015f\u0131yacak en \u00f6nemli noktalardan birisidir. Bu y\u00fczden bu metri\u011fi iyi d\u00fc\u015f\u00fcn\u00fcp m\u00fc\u015fterilere ger\u00e7ekten de\u011fer sa\u011flamak ve onlara ayr\u0131cal\u0131k sunmak onlara kendilerini \u00f6zel hissettirip sizlere daha s\u0131cak kitle haline gelmi\u015f olacakt\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-54758 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-5.png\" alt=\"reklamg\u00f6rselleridetaylar\u0131\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-5.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-5-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>Okunakl\u0131 Yaz\u0131lar Olsun<\/h3>\n<p>Reklam g\u00f6rsel rengini belirledikten sonra gelen en \u00f6nemli 2.metrik ise okunakl\u0131 yaz\u0131 ve rakamlar\u0131n kullan\u0131lmas\u0131 kullan\u0131c\u0131 deneyimi i\u00e7in \u00f6nemli metriktir. Bu y\u00fczden okunakl\u0131 olmas\u0131na ve ayn\u0131 zamanda g\u00f6z\u00fc \u00e7ekecek unsurlar kullanman\u0131za dikkat etmeniz de \u00f6nemli. \u00d6zellikle ba\u015fl\u0131k k\u0131sm\u0131nda okunakl\u0131 ve d\u00fczg\u00fcn karakterde i\u00e7erikler yazd\u0131\u011f\u0131n\u0131za dikkat etmeniz size avantaj sa\u011flamaktad\u0131r. \u0130nsan g\u00f6z\u00fcn\u00fc ge\u00e7en rakamlar, semboller kullanmak sizlerin reklam g\u00f6rsellerinde bunlar\u0131 kullanman\u0131z g\u00f6rselin \u00fczerinde daha uzun s\u00fcre kullan\u0131c\u0131n\u0131n durmas\u0131n\u0131 sa\u011flar ve<a href=\"https:\/\/tr-tr.facebook.com\/business\/help\/1767120243598011\"> reklam performans\u0131n\u0131z<\/a>\u0131 olumlu y\u00f6nden etkiler.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-54757 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-4.png\" alt=\"reklamg\u00f6rselleri\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-4.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-4-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>K\u0131sa ve \u00d6z Mesaj\u0131n\u0131z\u0131 Verin<\/h3>\n<p>Her i\u015fte oldu\u011fu gibi reklam g\u00f6rselleriniz karmakar\u0131\u015f\u0131k olmas\u0131 yerine daha sade ve g\u00fcven veren tasar\u0131mlar yaratmaya odaklan\u0131n. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn ya da hizmetinizle alakal\u0131 vermek istedi\u011finiz mesaj\u0131 dolayl\u0131 yoldan vermek yerine do\u011frudan m\u00fc\u015fterilerinize mesaj\u0131n\u0131z\u0131 k\u0131sa ve \u00f6z bir \u015fekilde iletin. Bunlar kullan\u0131c\u0131y\u0131 bo\u011fmadan sade ve \u00f6z anlat\u0131mla yapt\u0131\u011f\u0131n\u0131z tasar\u0131m marka dilinize yap\u0131lan \u00f6nemli yat\u0131r\u0131m metriklerinden biridir. Vermek istedi\u011finiz mesaj\u0131 g\u00f6z al\u0131c\u0131 bir \u015fekilde vermeniz reklam performans metri\u011fini olumlu y\u00f6nden etkiler. Bunun i\u00e7in yazd\u0131\u011f\u0131n\u0131z mesajda ben nas\u0131l mesaj\u0131m\u0131 en k\u0131sa yoldan anla\u015f\u0131l\u0131r bir \u015fekilde vermeliyim diye sormal\u0131s\u0131n\u0131z. \u00a0Bu sorular\u0131n cevab\u0131n\u0131 reklam \u00f6ncesi haz\u0131rl\u0131k a\u015famas\u0131nda yapman\u0131z vakit kaybetmeden planl\u0131 bir \u015fekilde reklam g\u00f6rsellerinizi haz\u0131rlaman\u0131z sizin i\u00e7in avantaj haline gelmi\u015f olur. Yani <a href=\"https:\/\/1618.agency\/blog-detay\/etkili-reklam-gorselleri-Icin-yapilmasi-gerekenler#:~:text=G%C3%B6rsel%20Metin%20%C4%B0%C3%A7erikleri&amp;text=%2D%20Metniniz%20g%C3%B6rselde%20iletmek%20istedi%C4%9Finiz%20detaylardan,renk%20g%C3%B6rsel%20detaylar%20aras%C4%B1nda%20kaybolmamal%C4%B1.\">reklam g\u00f6rsellerini<\/a>zde k\u0131sa ve \u00f6z mesajlar vermeyi unutmay\u0131n.<\/p>\n<h3>Eyleme \u00c7a\u011fr\u0131 Yap\u0131n<\/h3>\n<p>\u0130ngilizcede bilinen <strong>CTA ( call the action )<\/strong> <a href=\"https:\/\/www.brandingturkiye.com\/yaratici-cta-call-to-action-eyleme-cagri-ornekleri\/\">eyleme \u00e7a\u011fr\u0131<\/a> yapmak kullan\u0131c\u0131y\u0131 harekete ge\u00e7irip nereye ne yapmas\u0131 gerekti\u011fini anlamas\u0131 ve aksiyona ge\u00e7mesi i\u00e7in en \u00f6nemli ve dikkat edilmesi gereken metriklerden. \u00d6rne\u011fin, bir hizmet sat\u0131yorsan\u0131z formu doldur, ileti\u015fime ge\u00e7, randevu al, hemen \u015fimdi bilgi al, hemen ara gibi eyleme \u00e7a\u011fr\u0131 butonu kullanman\u0131z potansiyel m\u00fc\u015fterilerinizi do\u011fru y\u00f6nlendirmek ad\u0131na k\u0131sa ve \u00f6z aksiyon c\u00fcmleleridir. Sizler de bu butonlar\u0131 y\u00f6nlendirmek istedi\u011finiz platformu belirledikten sonra bu \u00e7a\u011fr\u0131lar\u0131 kullanmal\u0131s\u0131n\u0131z. E\u011fer e ticaret sitesi iseniz sepete ekle, hemen al\u0131\u015fveri\u015f yap, t\u0131kla al gibi ibareler kullanarak sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmaya y\u00f6nelik en \u00f6nemli etkili c\u00fcmleler. K\u0131sacas\u0131 potansiyel m\u00fc\u015fteri reklam\u0131 g\u00f6rd\u00fckten sonra Eee ne yapaca\u011f\u0131m yani dedirtmeden onu amac\u0131m\u0131z do\u011frultusunda y\u00f6nlendirmeliyiz. Y\u00f6nlendirmemizin amac\u0131m\u0131za uygun olup olmad\u0131\u011f\u0131n\u0131 reklamlar\u0131n\u0131z\u0131n geri d\u00f6n\u00fc\u015flerini analiz ederek ve yorumlayarak test edebiliriz.<\/p>\n<p>\u015eu da \u0130lgilinizi \u00c7ekebilir : <a href=\"https:\/\/www.medialogy.io\/blog\/post\/the-most-effective-ways-to-make-a-call-to-action\">https:\/\/www.medialogy.io\/blog\/post\/the-most-effective-ways-to-make-a-call-to-action<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54756 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-3.png\" alt=\"reklamg\u00f6rselleridetaylar\u0131\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-3.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-3-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4>\u00dcr\u00fcn\u00fcn ya da Hizmetin Kataca\u011f\u0131 De\u011feri Belirtin<\/h4>\n<p>\u0130\u015fletmelerin ve markalar\u0131n sa\u011flad\u0131\u011f\u0131 \u00fcr\u00fcn ve hizmetlerin di\u011fer \u00fcr\u00fcnlere g\u00f6re sa\u011flad\u0131\u011f\u0131 avantajlar\u0131n potansiyel m\u00fc\u015fterilere nas\u0131l de\u011fer katacaklar\u0131n\u0131 reklam i\u00e7eriklerinde belirtmeniz gerekiyor ki m\u00fc\u015fteri neden bizden als\u0131n sorusuna cevap bulsun. Rakiplerinizden ayr\u0131\u015fman\u0131z i\u00e7in farkl\u0131 noktalara de\u011finmek neden sorusuna verilecek yan\u0131tlar\u0131 m\u00fc\u015fteri kafas\u0131nda bulmu\u015f olur. \u00dcr\u00fcn\u00fcn \u00f6zelliklerinden daha \u00e7ok \u00fcr\u00fcn\u00fcn faydalar\u0131n\u0131 ve bu faydalar sonucunda m\u00fc\u015fteri neler hissedecek bunu reklam metinlerinde ve i\u00e7eriklerinde yans\u0131tman\u0131z \u00e7ok \u00f6nemlidir. \u0130lk \u00f6nceli\u011finiz \u00fcr\u00fcn\u00fc \u00f6vmek yerine ger\u00e7ekten o \u00fcr\u00fcn\u00fc almak isteyen kullan\u0131c\u0131lar o \u00fcr\u00fcn\u00fc kullanmadan \u00f6nce ba\u015fkalar\u0131n\u0131n g\u00f6z\u00fc taraf\u0131ndan nas\u0131l tan\u0131mlan\u0131r. Bu fark\u0131 de\u011fer k\u0131lacak bi\u00e7imde i\u00e7eri\u011fe hissettirmek reklam sonucunuzun daha verimli bir sonu\u00e7 alman\u0131z\u0131 sa\u011flar. Reklam g\u00f6rsellerinde bu de\u011ferleri g\u00f6z \u00f6n\u00fcne al\u0131n\u0131z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54755 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-2.png\" alt=\"reklamg\u00f6rselleridetaylar\u0131\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-2.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-2-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h4>Kaliteli G\u00f6rsel Kullan\u0131m\u0131<\/h4>\n<p>Bir markan\u0131n sosyal medya \u00fczerindeki sunumu \u00f6nem arz eden ve marka dilinin kaliteli profesyonel g\u00f6z\u00fckmesi a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Bu profesyonel g\u00f6r\u00fcn\u00fcm\u00fc sa\u011flamak i\u00e7in ise kaliteli, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc foto\u011fraf payla\u015f\u0131m\u0131 \u00f6nemli fakat bu \u00e7ekimlerin stok g\u00f6rseller kullanmak yerine <strong>lifestyle foto\u011fraflar<\/strong> kullanmak daha samimi ve g\u00fcven veren bir profil yaratacakt\u0131r. Bunun i\u00e7in stok g\u00f6rseller yerine kendi \u00fcr\u00fcn ya da hizmetinizi kendi \u00e7ekimleriniz ve tasar\u0131mlarla desteklemeniz potansiyel m\u00fc\u015fterilerinizin daha g\u00fcven duymalar\u0131n\u0131 ve s\u0131cak kitle haline gelmesini sa\u011flayacakt\u0131r.<\/p>\n<p>\u00dccretsiz Stok G\u00f6rseller \u0130\u00e7in Siteler :<a href=\"https:\/\/netvent.com\/iceriklerinizi-guclendirecek-14-ucretsiz-stok-fotograf-sitesi\/\"> https:\/\/netvent.com\/iceriklerinizi-guclendirecek-14-ucretsiz-stok-fotograf-sitesi\/<\/a><\/p>\n<h4>G\u00f6rsel \u00d6n Planda Olmal\u0131 ve Yaz\u0131 Az olmal\u0131<\/h4>\n<p><strong>Reklam i\u00e7eriklerinizi<\/strong> haz\u0131rlarken %25 kural\u0131 vard\u0131r. Yani yaz\u0131 oran\u0131n\u0131n resme oran\u0131n\u0131n bu rakamdan y\u00fcksek olmamas\u0131 gerekir. \u0130\u00e7eriklerinizde \u00f6n planda olmas\u0131 gereken g\u00f6ze \u00e7arpan k\u0131sm\u0131n\u0131n g\u00f6rsel ya da video olmas\u0131 gerekir. Geriye kalan yaz\u0131da\u00a0 da mesaj\u0131 net bir \u015fekilde verip reklam g\u00f6rselini g\u00f6ren kullan\u0131c\u0131y\u0131 yaz\u0131 i\u00e7eriklerle bo\u011fmadan mesaj\u0131n\u0131z\u0131 iletin. Kullanaca\u011f\u0131n\u0131z videonun ya da g\u00f6rselin daha e\u011flenceli ama bir o kadar da mesaj\u0131 ileten bir tasar\u0131m olmas\u0131 gerekiyor. Ayn\u0131 zamanda sade tasar\u0131mlarla kullan\u0131c\u0131ya g\u00fcven verirken m\u00fc\u015fterinin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rmadan daha s\u0131cak kitle potansiyel m\u00fc\u015fterileriniz haline gelir. Bunun i\u00e7in test a\u015famas\u0131na alman\u0131z gereken ve de\u011ferlendirme yaparken g\u00f6rsel ve yaz\u0131 oran\u0131n\u0131z\u0131n dikkat edip g\u00f6z \u00f6n\u00fcne alman\u0131z gereken metriklerden biri.<\/p>\n<h4>Reklam G\u00f6rselinin Boyutu<\/h4>\n<p>Bildi\u011fimiz gibi bir \u00e7ok sosyal medya platformu var. Linkedin, \u0131nstagram, facebook, tiktok vb. ve bu platformlar\u0131n i\u00e7erisinde de reklam \u00e7\u0131kabilece\u011fimiz farkl\u0131 alanlar mevcut. Her bir alan\u0131n farkl\u0131 kampanyalara reklam \u00e7\u0131kararak test ederek hangi reklam alan\u0131ndan verim al\u0131yorsak daha \u00e7ok b\u00fct\u00e7emizi o tarafa y\u00f6nlendirmek ad\u0131na kampanya testleri yapmam\u0131z<a href=\"https:\/\/earnado.com\/tr\/dijital-pazarlama-taktikleri\/\"> dijital pazarlama<\/a> ad\u0131na \u00f6nemli metriklerden ve do\u011fru reklam sonucunu alabilmek i\u00e7in yapmam\u0131z gereken \u00e7al\u0131\u015fmalar aras\u0131nda yer al\u0131yor. Ve bu reklam alanlar\u0131nda de\u011fi\u015fkenlik g\u00f6steren <strong>reklam boyutlar\u0131<\/strong> var. Olu\u015fturdu\u011funuz reklam \u00e7\u0131kaca\u011f\u0131n\u0131z\u0131n g\u00f6rsellerin ve videolar\u0131n o reklam \u00e7\u0131kaca\u011f\u0131n\u0131z platform \u00fczerinden boyutlar\u0131n\u0131 de\u011ferlendirmeli sonra reklam \u00f6n izleme arac\u0131 ile inceleyerek reklamlar\u0131n\u0131z\u0131n nas\u0131l g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc test edebilirsiniz. Test etmek reklam sonu\u00e7lar\u0131n\u0131 de\u011ferlendirmek a\u00e7\u0131s\u0131ndan dijital pazarlaman\u0131n en de\u011ferli ve kritik noktas\u0131nda kal\u0131yor. Bunun i\u00e7in bir metri\u011fin do\u011fru olup olmad\u0131\u011f\u0131n\u0131 kendimiz karar vermek yerine varyasyonlar\u0131 algoritman\u0131n g\u00fcc\u00fcne b\u0131rakarak ve sonu\u00e7lar\u0131 raporlar\u0131 bize sundu\u011fu olanaklar\u0131 bizim de\u011ferlendirmemiz ile daha g\u00fc\u00e7l\u00fc ve verimli sonu\u00e7 ald\u0131\u011f\u0131m\u0131z reklam sonu\u00e7lar\u0131 elde etmek m\u00fcmk\u00fcn. Bu metriklerin her birine dikkat ederek sizler de algoritma g\u00fcc\u00fcyle bir olarak verimli reklam sonu\u00e7lar\u0131 alabilirsiniz.<\/p>\n<p>\u015eunlar da \u0130lginizi \u00c7ekebilir :<a href=\"https:\/\/www.jivochat.com.tr\/blog\/pazarlama\/facebook-reklam-boyutlari-2020.html#:~:text=teknik%20%C3%B6zellikleri%20%C5%9Funlard%C4%B1r%3A-,Minimum%20resim%20boyutu%3A%20600%C3%97600,den%20fazla%20metin%20i%C3%A7ermeyen%20g%C3%B6rseller\"> https:\/\/www.jivochat.com.tr\/blog\/pazarlama\/facebook-reklam-boyutlari-2020.html#:~:text=teknik%20%C3%B6zellikleri%20%C5%9Funlard%C4%B1r%3A-,Minimum%20resim%20boyutu%3A%20600%C3%97600,den%20fazla%20metin%20i%C3%A7ermeyen%20g%C3%B6rseller<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54753 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1.png\" alt=\"reklamg\u00f6rselleridetaylar\u0131\" width=\"700\" height=\"350\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1.png 700w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/06\/Kaliteli-Gorseller-Kullanin-1-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklam G\u00f6rsellerinin detaylar\u0131 dijitalle\u015fen d\u00fcnyada her ge\u00e7en g\u00fcn daha da \u00f6nemli konuma geliyor. G\u00fcn\u00fcm\u00fczde her i\u015fletmenin ve markan\u0131n ihtiyac\u0131 olan potansiyel m\u00fc\u015fterilerine do\u011frudan ula\u015fmak i\u00e7in dijital reklam kaynaklar\u0131n\u0131 kullanmalar\u0131 gerekti\u011finin fark\u0131ndalar ve bir \u00e7ok geli\u015fime, de\u011fi\u015fime ayak uyduran i\u015fletmeler sosyal&#8230;<\/p>\n","protected":false},"author":362,"featured_media":54752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,34],"tags":[1467,1468,1469],"class_list":["post-54751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-yonetimi","tag-reklam-gorselleri","tag-sosyal-medya-reklamlari","tag-sosyal-medya-yonetimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklam G\u00f6rselleri Hakk\u0131nda \u00d6nemli Detaylar - Earnado<\/title>\n<meta name=\"description\" content=\"Reklam G\u00f6rsellerinin hakk\u0131nda \u00f6nemli detaylar\u0131 dijitalle\u015fen d\u00fcnyada daha da \u00f6nemli konuma geliyor. 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