{"id":54950,"date":"2022-06-28T09:41:37","date_gmt":"2022-06-28T06:41:37","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=54950"},"modified":"2023-01-05T17:09:14","modified_gmt":"2023-01-05T14:09:14","slug":"seo-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/seo-nasil-yapilir\/","title":{"rendered":"SEO Nas\u0131l Yap\u0131l\u0131r? Detayl\u0131 Rehber (10 \u00d6neri)"},"content":{"rendered":"<p>&#8220;Arama Motoru Optimizasyonu&#8221;, bilinen ad\u0131yla SEO, bir web sitesinin arama motorlar\u0131nda \u00fcst s\u0131ralarda ve ilk sayfalarda \u00e7\u0131kmas\u0131na yarayan \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcd\u00fcr. Bir web sitenin SEO \u00e7al\u0131\u015fmas\u0131 g\u00f6rsellerden i\u00e7eriklere, backlinklerden meta a\u00e7\u0131klamalara kadar bir\u00e7ok alanda yap\u0131labilir. Her internet sitesinin ihtiyac\u0131 olan \u00e7al\u0131\u015fma farkl\u0131 olsa da verimli bir s\u00fcre\u00e7 i\u00e7in mutlaka optimize edilmesi gereken birtak\u0131m ortak \u00e7al\u0131\u015fmalar vard\u0131r.<\/p>\n<p>Arama motoru optimizasyonlar\u0131, site i\u00e7i ve site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 olarak ikiye ayr\u0131l\u0131r. Site i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131 ba\u015fl\u0131ca:<\/p>\n<ul>\n<li>Anahtar kelime \u00e7al\u0131\u015fmas\u0131<\/li>\n<li>\u0130\u00e7erik kurgusu<\/li>\n<li>Teknik d\u00fczenlemeler<\/li>\n<li>Kullan\u0131c\u0131 deneyimi<\/li>\n<li>G\u00f6rsel d\u00fczenlemeleri olarak ayr\u0131labilir.<\/li>\n<\/ul>\n<p>Site i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131, bir web sitesinin kendi i\u00e7erisinde yap\u0131lan \u00e7al\u0131\u015fmalar olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r. Bu \u00e7al\u0131\u015fmalar tek seferlik olabilece\u011fi gibi, uzun s\u00fcreli de yap\u0131labilir.<\/p>\n<p>Farkl\u0131 kaynaklardan yararlan\u0131lan ve yabanc\u0131 web sitelerinden \u00e7ekilen trafik olarak bilinen site d\u0131\u015f\u0131 SEO, marka bilinirli\u011fi ve siteye giren ziyaret\u00e7ilerin ald\u0131\u011f\u0131 sinyaller b\u00fct\u00fcn\u00fcne verilen add\u0131r. Site d\u0131\u015f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 ba\u015fl\u0131ca a\u015fa\u011f\u0131daki gibidir:<\/p>\n<ul>\n<li>Backlink \u00e7al\u0131\u015fmalar\u0131<\/li>\n<li>Marka bilinirli\u011fi \u00e7al\u0131\u015fmalar\u0131<\/li>\n<li>Sosyal medya pazarlamas\u0131<\/li>\n<li>Dijital pazarlama gibi ba\u015fl\u0131klar olarak \u00f6ne \u00e7\u0131kar.<\/li>\n<\/ul>\n<h2><strong>SEO \u00c7al\u0131\u015fmas\u0131 Ne Kazand\u0131r\u0131r?<\/strong><\/h2>\n<p>Her bir web sitesi i\u00e7in \u00f6zel olarak kurgulanan stratejiler do\u011frultusunda y\u00fcr\u00fct\u00fclen SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n hem k\u0131sa vadede hem de uzun vadede siteye avantajlar\u0131 bulunur. K\u0131sa vadede site trafi\u011fini art\u0131rmak ve etkili d\u00f6n\u00fc\u015f\u00fcmler elde etmek i\u00e7in kurgulanan bu stratejiler, do\u011fru kurgu ve d\u00fczenli s\u00fcre ile yap\u0131ld\u0131\u011f\u0131nda sadakat, trafik ve arama motorlar\u0131nda \u00fcst s\u0131ralarda \u00e7\u0131kmay\u0131 sa\u011flar.<\/p>\n<p>Site altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendiren, sitenin m\u00fc\u015fteri g\u00f6z\u00fcndeki yerini y\u00fckselten ve en \u00f6nemlisi, arama motorlar\u0131 taraf\u0131ndan s\u00fcrekli indekslenen bir SEO \u00e7al\u0131\u015fmas\u0131, web sitesinin algoritma i\u00e7erisinde g\u00fcvenilirli\u011fini art\u0131rarak g\u00fc\u00e7l\u00fc bir yap\u0131ya sahip olmas\u0131n\u0131 sa\u011flar.<\/p>\n<p>Do\u011fru kurgulanan SEO \u00e7al\u0131\u015fmas\u0131 ile sitenizi ilk s\u0131ralara ta\u015f\u0131yabilir, ayn\u0131 zamanda altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirerek arama motorlar\u0131nda en \u00e7ok indekslenen sitelerden biri olmas\u0131n\u0131 sa\u011flayabilirsiniz. D\u00f6nemsel kurgular olu\u015fturularak ba\u015flanan SEO \u00e7al\u0131\u015fmalar\u0131, d\u00fczenli ve planl\u0131 bir s\u00fcrecin sonunda uzun vadede sitenizi Google\u2019\u0131n s\u00fcrekli \u00fcst s\u0131ralara \u00e7\u0131kard\u0131\u011f\u0131 sitelerden biri haline getirebilir.<\/p>\n<h2><strong>SEO&#8217;da Ba\u015far\u0131 S\u00fcresi Ne Kadar?<\/strong><\/h2>\n<p>Arama motorlar\u0131 g\u00fcn ge\u00e7tik\u00e7e de\u011fi\u015fen ve g\u00fcncellenen uygulamalard\u0131r. Algoritmalar\u0131nda s\u0131k s\u0131k de\u011fi\u015fiklik yapan Google, SEO optimizasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrekli oldu\u011fu s\u00fcrece \u00f6nemser. SEO kurgusunun tek bir seferlik olmad\u0131\u011f\u0131n\u0131 ak\u0131lda tutmak gerekir.<\/p>\n<p>Ba\u015far\u0131l\u0131 ve verimli bir sonu\u00e7 almak, web sitesinde s\u00fcrekli bir ba\u015far\u0131 yakalamak i\u00e7in belirli aral\u0131klarla SEO \u00e7al\u0131\u015fmas\u0131n\u0131n uygulanmas\u0131 gerekir. Her bir ad\u0131mda raporlanan bu optimizasyonlar, sitenin g\u00fcncel SEO trafi\u011fini g\u00f6sterir ve geli\u015ftirme ve yenileme yapmaya olduk\u00e7a a\u00e7\u0131kt\u0131r. Bu sayede SEO ba\u015far\u0131s\u0131 k\u0131sa bir s\u00fcreli\u011fine de\u011fil, uzun vadede yakalanabilir.<\/p>\n<p>Sitede bulunan backlink, blog ve i\u00e7erik gibi \u00e7al\u0131\u015fmalar\u0131n s\u00fcrekli yenilenmesi ve g\u00fcncel tutulmas\u0131 gerekir. Bu sayede internet sitesi Google taraf\u0131ndan indekslenen g\u00fcvenilir siteler aras\u0131nda yer alabilir ve ilk sayfalarda uzun s\u00fcre kal\u0131r.<\/p>\n<p>Dijital pazarlama ve i\u00e7erik pazarlamas\u0131 ile geli\u015ftirilen SEO \u00e7al\u0131\u015fmalar\u0131, web sitenizde daima g\u00fcncel ve dinamik bilgilerin kalmas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Google EAT prensipleri do\u011frultusunda \u015fekillendirilen stratejiler, hem web sitenizi ilk s\u0131ralara ta\u015f\u0131r, hem de m\u00fc\u015fteri g\u00f6z\u00fcnde marka bilinirli\u011finizi korur.<\/p>\n<h2><strong>SEO \u00c7al\u0131\u015fmas\u0131 i\u00e7in Dikkate Alman\u0131z Gereken Kriterler Nelerdir?<\/strong><\/h2>\n<p>Etkili ve verimli bir SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131lmas\u0131 i\u00e7in kurgu olu\u015fturulmadan \u00f6nce belirlenmesi gereken birtak\u0131m \u00f6nemli noktalar vard\u0131r. Bu \u00f6nemli noktalar\u0131n baz al\u0131nd\u0131\u011f\u0131 SEO \u00e7al\u0131\u015fmalar\u0131, daha k\u0131sa s\u00fcrede daha verimli sonu\u00e7lar do\u011furur. \u0130\u015fte SEO \u00e7al\u0131\u015fman\u0131z\u0131 g\u00fc\u00e7lendirecek ba\u015fl\u0131ca 10 kriter:<\/p>\n<ul>\n<li>Sitenizin ihtiyac\u0131 olanlar\u0131 tespit edin<\/li>\n<li>Google Passage Ranking \u00e7al\u0131\u015fmas\u0131yla sitenizin mevcut durumunu \u00f6\u011frenin<\/li>\n<li>Snippet kullan\u0131m\u0131n\u0131 \u00f6\u011frenin<\/li>\n<li>Google&#8217;\u0131n EAT politikas\u0131na g\u00f6z atmay\u0131 unutmay\u0131n<\/li>\n<li>Long-tail kelime kullan\u0131m\u0131n\u0131 zenginle\u015ftirin<\/li>\n<li>Web sitesi i\u00e7erik d\u00fczenini kurgulay\u0131n<\/li>\n<li>SEO blog sayfas\u0131 ile i\u00e7eriklerinizi geli\u015ftirin<strong><br \/>\n<\/strong><\/li>\n<li>G\u00f6rsel kullan\u0131m\u0131na dikkat edin<\/li>\n<li>Backlink kurgusu ile sitenizi g\u00fc\u00e7lendirin<\/li>\n<\/ul>\n<h3><strong>Sitenizin ihtiyac\u0131 olanlar\u0131 tespit edin<\/strong><\/h3>\n<p>\u201cSEO nas\u0131l yap\u0131l\u0131r?\u201d sorusuna verilecek ilk cevaplardan biri; s\u00f6z konusu web sitesinin \u00f6n ara\u015ft\u0131rma s\u00fcrecinde sakl\u0131d\u0131r. Bir internet sitesinde SEO \u00e7al\u0131\u015fmas\u0131 kurgusu yapmak ve sitenin Google taraf\u0131ndan \u00f6n sayfalarda yer almas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6ncelikle sitedeki eksiklerin belirlenmesi gerekir. Bu eksikler optimizasyon, i\u00e7erik, g\u00f6rsel veya bilgisel olabilir.<\/p>\n<p>Arama motoru optimizasyonu kurgu s\u00fcrecine ba\u015flanmadan \u00f6nce uygulanan ihtiya\u00e7 tespit a\u015famas\u0131, internet sitesinde hangi \u00e7al\u0131\u015fmalar\u0131n yap\u0131lmas\u0131 gerekti\u011fini g\u00f6sterir. Bu sayede \u00e7al\u0131\u015fma yap\u0131lmaya ba\u015flamadan \u00f6nce bir kurgu ve planlama \u00e7\u0131kar\u0131larak daha verimli sonu\u00e7lar elde edilebilir.<\/p>\n<h3><strong>Google Passage Ranking \u00e7al\u0131\u015fmas\u0131yla sitenizin mevcut durumunu \u00f6\u011frenin<\/strong><\/h3>\n<p>Bir web sitesinde SEO \u00e7al\u0131\u015fmas\u0131 yapmaya ba\u015flamadan \u00f6nce sitenin g\u00fcncel indeksleme durumunun \u00f6\u011frenilmesi gerekir.<\/p>\n<p>Yap\u0131lan her bir SEO \u00e7al\u0131\u015fmas\u0131n\u0131n siteye sa\u011flad\u0131\u011f\u0131 faydalar\u0131n incelenmesi i\u00e7in sitedeki ba\u015flang\u0131\u00e7 seviyesinin belirlenmesi gerekir. Bu sayede belirli bir s\u00fcre i\u00e7erisinde kaydetti\u011finiz geli\u015fmeleri g\u00f6zlemleyebilirsiniz.<\/p>\n<p>Optimizasyonlar\u0131n hem k\u0131sa hem de uzun vadede Google algoritmas\u0131 taraf\u0131ndan ald\u0131\u011f\u0131 kar\u015f\u0131l\u0131klar\u0131 kar\u015f\u0131la\u015ft\u0131rabilir, yeni stratejiler geli\u015ftirebilirsiniz.<\/p>\n<p>Google Passage Ranking, \u00e7al\u0131\u015fman\u0131n yap\u0131ld\u0131\u011f\u0131 internet sitesinin optimizasyonlar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmlerini takip etmenize imk\u00e2n sunar. Google taraf\u0131ndan uzmanlara sunulan bu hizmet ile siz de arama motoru optimizasyonu s\u00fcre\u00e7lerini kay\u0131t alt\u0131nda tutabilirsiniz.<\/p>\n<h3><strong>Snippet kullan\u0131m\u0131n\u0131 \u00f6\u011frenin<\/strong><\/h3>\n<p>Google Snippet, ayn\u0131 zamanda SERP g\u00f6r\u00fcn\u00fcm\u00fc olarak bilinen, arama sayfalar\u0131nda sitelerin listelendi\u011fi alanlarda yer alan ve ziyaret\u00e7ilerin site hakk\u0131nda edindi\u011fi ilk bilgiyi ifade eden arama sonu\u00e7lar\u0131d\u0131r. Web sitesinde bir konuyla ilgili Snippet indekslendi\u011finde, ziyaret\u00e7iler anahtar kelime arad\u0131\u011f\u0131nda ilk olarak &#8220;o&#8221; \u00f6zet bilgiyi g\u00f6r\u00fcr. Kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek ve sitenin trafi\u011fini art\u0131rmak i\u00e7in s\u0131kl\u0131kla tercih edilen bir y\u00f6ntem olan Snippet&#8217;lar, Google taraf\u0131ndan g\u00fcvenilir bir internet sitesi niteli\u011fi ta\u015f\u0131r.<\/p>\n<p>Tamamen kullan\u0131c\u0131 deneyimini iyile\u015ftirmek ve ziyaret\u00e7ilere verimli bir gezinti ya\u015fatmak amac\u0131yla kullan\u0131lan Snippet\u2019lar, sayfan\u0131n i\u00e7erisinde yer alan bilgilerin k\u0131sa bir \u00f6zeti de\u011ferindedir. E\u011fer bir konu \u00f6zelinde haz\u0131rlad\u0131\u011f\u0131n\u0131z snippet arama motorlar\u0131 taraf\u0131ndan be\u011fenilirse, kullan\u0131c\u0131lar arama yapt\u0131klar\u0131nda ilk s\u0131rada cevap olarak \u00e7\u0131kar.<\/p>\n<p>Kullan\u0131c\u0131 dikkatinin 6 saniye oldu\u011funu a\u00e7\u0131klayan Google, rich snippet kullan\u0131m\u0131n\u0131n sitenin optimizasyonlar\u0131nda b\u00fcy\u00fck bir avantaj oldu\u011funu belirtir.<\/p>\n<h3><strong>Google&#8217;\u0131n EAT politikas\u0131na g\u00f6z atmay\u0131 unutmay\u0131n<\/strong><\/h3>\n<p>A\u00e7\u0131l\u0131m\u0131 &#8220;Expertise, Authority, Trustworthiness&#8221; olan EAT, <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/webmaster-guidelines?hl=tr\" target=\"_blank\" rel=\"noopener\"><strong>Google Search Quality Guidelines<\/strong><\/a>&#8216;da yay\u0131nlanan konseptlerden biridir. K\u0131saca Google&#8217;\u0131n siteye de\u011fer vermesi ve ilk sayfalarda \u00e7\u0131karmas\u0131 i\u00e7in gerekli olan noktalar\u0131n bulundu\u011fu bir ara\u015ft\u0131rma niteli\u011fi ta\u015f\u0131r. Google, web sitelerinin kalitesini ve g\u00fcvenilirli\u011fini kontrol etmek i\u00e7in bu kriterleri y\u00f6netir. Bu \u00e7er\u00e7evede internet sitenizin ka\u00e7\u0131nc\u0131 s\u0131rada ya da ka\u00e7\u0131nc\u0131 sayfada yer alaca\u011f\u0131 belirlenir.<\/p>\n<p>SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131l\u0131rken bir yol g\u00f6sterici olarak incelenen EAT politikas\u0131 bir algoritma de\u011fildir, Google&#8217;\u0131n SEO uzmanlar\u0131na sundu\u011fu bir rehber g\u00f6revi g\u00f6r\u00fcr. Arama motorlar\u0131n\u0131n en \u00e7ok dikkat etti\u011fi kriterlerden biri olan g\u00fcvenilirlik, EAT raporunda a\u00e7\u0131k\u00e7a belirtilmi\u015ftir. Bir internet sitesinin ilk sayfalarda yer almas\u0131 i\u00e7in g\u00fcvenilir bir d\u00fczen \u00e7er\u00e7evesinde geli\u015ftirilmi\u015f olmas\u0131 gerekir.<\/p>\n<h3><strong>Long-tail kelime kullan\u0131m\u0131n\u0131 zenginle\u015ftirin<\/strong><\/h3>\n<p>Bir web sitesinin i\u00e7erik kurgusunu yaparken Google Anahtar Kelime Planlay\u0131c\u0131s\u0131 kullanmak i\u00e7eriklerin SEO kurallar\u0131 \u00e7er\u00e7evesinde haz\u0131rlanmas\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flar. Anahtar kelimeler genellikle bir, iki ya da \u00fc\u00e7 kelime \u00f6be\u011finden olu\u015fan kelimeler olarak \u00f6ne \u00e7\u0131kar. Son y\u0131llarda yaln\u0131zca ham anahtar kelime kullan\u0131m\u0131 de\u011fil, \u201clong-tail\u201d kelime kullan\u0131m\u0131n\u0131 da destekleyen Google, i\u00e7erisinde uzun kuyruklu anahtar kelime kullan\u0131m\u0131 bulunan metinlere daha \u00e7ok de\u011fer bi\u00e7ti\u011fini g\u00f6sterdi.<\/p>\n<p>SEO okunma ve indeksleme say\u0131s\u0131nda b\u00fcy\u00fck bir etkisi bulunan long-tail anahtar kelimeler, genellikle internet kullan\u0131c\u0131lar\u0131n\u0131n en \u00e7ok arama yapt\u0131\u011f\u0131 \u015fekilde tercih edilir. Bu sayede \u201cziyaret\u00e7i d\u00fc\u015f\u00fcnce tarz\u0131\u201d benimsenerek anahtar kelime oran\u0131n\u0131 art\u0131rma ve ilk sayfalarda \u00e7\u0131kma oran\u0131nda art\u0131\u015f g\u00f6r\u00fclebilir.<\/p>\n<h3><strong>Web sitesi i\u00e7erik d\u00fczenini kurgulay\u0131n<\/strong><\/h3>\n<p>Her web sitesinin ihtiyac\u0131 olan i\u00e7erik d\u00fczeni farkl\u0131d\u0131r. Arama motorlar\u0131n\u0131 en \u00e7ok etkileyen \u00e7al\u0131\u015fmalardan biri olan i\u00e7erik, kullan\u0131c\u0131lar\u0131 sayfalar hakk\u0131nda bilgilendirirken web sitenizin Google gibi arama motorlar\u0131 taraf\u0131ndan indekslenmesini sa\u011flar. Her marka i\u00e7in \u00f6zel bir \u00e7al\u0131\u015fma olarak y\u00fcr\u00fct\u00fclen i\u00e7erik olu\u015fturma, belirli bir kurgu ve anahtar kelimeler \u00fczerinden ilerler.<\/p>\n<p>Markan\u0131n hizmet sayfalar\u0131, Google a\u00e7\u0131klama k\u0131sm\u0131, kategori ve \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 gibi bir\u00e7ok farkl\u0131 sayfada yay\u0131nlanan bu i\u00e7erikler, arama motorlar\u0131n\u0131n marka hakk\u0131nda bilgi sahibi olmas\u0131n\u0131 sa\u011flar. \u0130nternet sitenizi g\u00fcvenli ve g\u00fc\u00e7l\u00fc g\u00f6steren SEO uyumlu i\u00e7erik kurgusu, i\u00e7eriklerde kullan\u0131lan anahtar kelimeler ve soru kal\u0131plar\u0131 sayesinde arama motorlar\u0131nda kullan\u0131c\u0131lar\u0131n \u00f6n\u00fcne d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<p>Faydal\u0131 ve <a href=\"https:\/\/earnado.com\/tr\/seo-uyumlu-makale-nedir-nasil-yazilir\/\" target=\"_blank\" rel=\"noopener\"><strong>SEO uyumlu i\u00e7erik yazmak<\/strong><\/a> i\u00e7in i\u00e7erik kurgusu dahilinde metinler yaz\u0131l\u0131r. Bu metinlerde kullan\u0131c\u0131lar\u0131n konuyla alakal\u0131 aratt\u0131\u011f\u0131 anahtar kelimeler kullan\u0131l\u0131r, ayn\u0131 zamanda en s\u0131k sorulan sorulara da yer verilebilir. Kullan\u0131c\u0131n\u0131n i\u015fine yarayacak bilgiler i\u00e7ermesi gereken SEO uyumlu i\u00e7erikler, arama motorlar\u0131n\u0131n algoritmas\u0131na yans\u0131yarak rakip siteler aras\u0131nda \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flar.<\/p>\n<p>Yaz\u0131lan i\u00e7erikler ayn\u0131 zamanda \u00e7e\u015fitli backlinkler ile desteklenir. Bu sayede kullan\u0131c\u0131lar\u0131n site i\u00e7erisinde y\u00f6nlendirilmesi ve i\u00e7erik kurgusunun g\u00fc\u00e7lenmesi sa\u011flan\u0131r.<\/p>\n<h3><strong>SEO blog sayfas\u0131 ile i\u00e7eriklerinizi geli\u015ftirin<\/strong><\/h3>\n<p>Web sitelerinin i\u00e7erik kurgusu yaln\u0131zca SEO odakl\u0131 kategori ve a\u00e7\u0131klama metinlerinden olu\u015fmaz. Bir internet sitesinin d\u00fczenli trafik almas\u0131 ve daima g\u00fc\u00e7l\u00fc kalmas\u0131 i\u00e7in belirli aral\u0131klarla blog \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirilmelidir.<\/p>\n<p>Blog yaz\u0131lar\u0131 g\u00fcncel, ilgi \u00e7ekici, kendini okutturan ve dinamik yaz\u0131lardan olu\u015fur. Her marka g\u00fcndemi takip ederek ve ziyaret\u00e7ilerini iyi tan\u0131yarak blog \u00e7al\u0131\u015fmas\u0131 yapabilir.<\/p>\n<p>Web sitesinin Google taraf\u0131ndan s\u00fcrekli olarak algoritmaya dahil edilmesi, indekslenme oran\u0131n\u0131n korunmas\u0131 i\u00e7in g\u00fcncel anahtar kelimelerle s\u00fcrekli olarak canl\u0131 tutulmas\u0131 gerekir.<\/p>\n<p>Yaln\u0131zca \u00fcr\u00fcn ve sat\u0131\u015f odakl\u0131 de\u011fil, ayn\u0131 zamanda bilgi verici bir marka kimli\u011fi olu\u015fturan blog \u00e7al\u0131\u015fmalar\u0131, ziyaret\u00e7ilerin dikkatini \u00e7eken ba\u015fl\u0131klar ile yine SEO uyumlu anahtar kelimeler \u00e7er\u00e7evesinde yaz\u0131l\u0131r.<\/p>\n<h3><strong>G\u00f6rsel kullan\u0131m\u0131na dikkat edin<\/strong><\/h3>\n<p>Bir internet sitesinin SEO \u00e7al\u0131\u015fmalar\u0131 yap\u0131l\u0131rken, i\u00e7erik kalitesi kadar g\u00f6rseller de \u00f6n planda tutulur. Konuyla alakal\u0131 ve \u00f6zg\u00fcn g\u00f6rsel kullan\u0131m\u0131, internet sitenizi g\u00fcvenilir ve g\u00fc\u00e7l\u00fc g\u00f6sterir.<\/p>\n<p>Telif hakk\u0131 bulunan g\u00f6rseller kullanmak Google taraf\u0131ndan spam olarak alg\u0131lan\u0131r ve internet sitenizin indekslenme oran\u0131n\u0131 azalt\u0131r. Bu nedenle i\u00e7eriklerinizde g\u00f6rsel kullan\u0131mlar\u0131na yer verirken \u00f6zg\u00fcn ve farkl\u0131 bir internet sitesi taraf\u0131ndan kullan\u0131lmam\u0131\u015f olmas\u0131na dikkat edilmesi gerekir.<\/p>\n<p>Ayn\u0131 zamanda web sitesinde bulunan \u201cHakk\u0131m\u0131zda\u201d ve \u201cHizmetler\u201d k\u0131sm\u0131na markaya ait g\u00f6rsellerin yer verilmesi sitenin trafi\u011fini olumlu etkileyecektir. Marka ile bir foto\u011fraf \u00e7ekimi ger\u00e7ekle\u015ftirilerek \u00f6zg\u00fcn foto\u011fraflar elde edilebilir ve bu g\u00f6rseller boyutland\u0131r\u0131larak sitede yer verilebilir. Bu sayede Google taraf\u0131ndan sitenin \u201cTrustworthy\u201d, yani g\u00fcvenilirlik oran\u0131 artar ve internet siteniz arama motorlar\u0131n\u0131n ilk sayfalar\u0131nda g\u00f6r\u00fcnt\u00fclenebilir.<\/p>\n<h3><strong>Backlink kurgusu ile sitenizi g\u00fc\u00e7lendirin<\/strong><\/h3>\n<p>Google trafi\u011fi ve optimizasyonlar\u0131 aras\u0131nda en \u00f6nem verilen kriterlerden biri olan backlinkler, arama motoru s\u0131ralama fakt\u00f6rlerinin ba\u015f\u0131nda gelir. On-page SEO \u00e7al\u0131\u015fmalar\u0131nda etkili bir optimizasyon y\u00f6ntemi olan backlinkler, web sitesinin farkl\u0131 bir kaynaktan y\u00f6nlendirilen link \u00e7al\u0131\u015fmalar\u0131 olarak adland\u0131r\u0131l\u0131r.<\/p>\n<p>Bir site i\u00e7erisinde yap\u0131lan backlink \u00e7al\u0131\u015fmalar\u0131 sponsorlu backlink, \u00fccretsiz backlink veya nofollow backlink gibi \u00e7e\u015fitli t\u00fcrlere ayr\u0131l\u0131r.<\/p>\n<p>Her bir backlink \u00e7al\u0131\u015fmas\u0131n\u0131n kurgusu \u00f6zel olarak yap\u0131lmal\u0131d\u0131r ve d\u00fczenli olarak al\u0131nan sonu\u00e7lar raporlanmal\u0131d\u0131r.<\/p>\n<p>Do\u011fru backlink optimizasyonlar\u0131 ile web sitesini yaln\u0131zca mevcut domain\u2019de de\u011fil, bir\u00e7ok farkl\u0131 web sitesinde tan\u0131tabilirsiniz.<\/p>\n<p>Farkl\u0131 web sitelerinden gelen organik trafi\u011fi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyen backlink, SEO \u00e7al\u0131\u015fmalar\u0131 aras\u0131nda en etkili y\u00f6ntemlerden biridir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Arama Motoru Optimizasyonu&#8221;, bilinen ad\u0131yla SEO, bir web sitesinin arama motorlar\u0131nda \u00fcst s\u0131ralarda ve ilk sayfalarda \u00e7\u0131kmas\u0131na yarayan \u00e7al\u0131\u015fmalar b\u00fct\u00fcn\u00fcd\u00fcr. Bir web sitenin SEO \u00e7al\u0131\u015fmas\u0131 g\u00f6rsellerden i\u00e7eriklere, backlinklerden meta a\u00e7\u0131klamalara kadar bir\u00e7ok alanda yap\u0131labilir. Her internet sitesinin ihtiyac\u0131 olan \u00e7al\u0131\u015fma&#8230;<\/p>\n","protected":false},"author":320,"featured_media":54955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-54950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Nas\u0131l Yap\u0131l\u0131r? Detayl\u0131 Rehber (10 \u00d6neri) - Earnado<\/title>\n<meta name=\"description\" content=\"SEO nas\u0131l yap\u0131l\u0131r? Dikkate alman\u0131z gereken kriterler nelerdir? 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