{"id":55038,"date":"2023-01-05T15:56:28","date_gmt":"2023-01-05T12:56:28","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=55038"},"modified":"2023-01-05T15:56:49","modified_gmt":"2023-01-05T12:56:49","slug":"demarketing-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/demarketing-pazarlama-nedir\/","title":{"rendered":"Demarketing Pazarlama Nedir?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"55038\" class=\"elementor elementor-55038\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66896814 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66896814\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76cd9d20\" data-id=\"76cd9d20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50af7b3f elementor-widget elementor-widget-text-editor\" data-id=\"50af7b3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><strong>Demarketing Pazarlama Nedir?<\/strong><\/h1>\r\n<figure id=\"attachment_55048\" aria-describedby=\"caption-attachment-55048\" style=\"width: 400px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/earnado.com\/tr\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-55048 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/Earnado-DemarketingPazarlamaNedir.jpg\" alt=\"Earnado_Demarketing-Pazarlama-Nedir\" width=\"400\" height=\"400\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/Earnado-DemarketingPazarlamaNedir.jpg 400w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/Earnado-DemarketingPazarlamaNedir-300x300.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/Earnado-DemarketingPazarlamaNedir-150x150.jpg 150w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/Earnado-DemarketingPazarlamaNedir-75x75.jpg 75w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption id=\"caption-attachment-55048\" class=\"wp-caption-text\">Earnado-Demarketing Pazarlama Nedir?<\/figcaption><\/figure>\r\n\r\nHerkes, insanlar\u0131n bir \u00fcr\u00fcne veya hizmete olan ilgisini artt\u0131rmay\u0131 i\u00e7eren pazarlamay\u0131 duymu\u015ftur. Ancak, <strong>demarketing<\/strong> hakk\u0131nda fazla bir \u015fey bilmedi\u011finiz bir kavramd\u0131r. K\u0131sacas\u0131, demarketing pazarlama stratejileri i\u00e7in pratik \u00f6rneklerle birlikte ba\u015far\u0131l\u0131 bir pazarlama stratejisinin nas\u0131l geli\u015ftirilece\u011finden bahsedece\u011fim. Sonu\u00e7 olarak, demarketing pazarlama sizi de ba\u015far\u0131ya g\u00f6t\u00fcr\u00fcr m\u00fc sorusuna yan\u0131t verece\u011fim.\r\n\r\nUygulama stratejileri aras\u0131nda fiyat ayr\u0131mc\u0131l\u0131\u011f\u0131, yem ve anahtarlama, stok kesintisi, kalabal\u0131kla\u015fma maliyeti ve farkl\u0131la\u015fma yer al\u0131r. Bir \u00fcr\u00fcne veya turistik yere olan talebi azaltmak i\u00e7in bu t\u00fcr taktikleri kullanan i\u015fletmelerin ve h\u00fck\u00fcmetlerin bir\u00e7ok \u00f6rne\u011fini bulursunuz.\r\n\r\nEtkili bir <a href=\"https:\/\/www.youtube.com\/watch?v=uudZEIN6YsQ\">pazarlama <strong>stratejisi<\/strong><\/a> olu\u015fturmak i\u00e7in \u00f6ncelikle m\u00fc\u015fteri davran\u0131\u015f\u0131 hakk\u0131nda bir fark\u0131ndal\u0131\u011fa ihtiyac\u0131n\u0131z vard\u0131r. Daha sonra pazarlaman\u0131n 4 P&#8217;sine bakabilir ve net hedefler belirleyebilirsiniz. Ayr\u0131ca olas\u0131 istemeyece\u011finiz sonu\u00e7lara kar\u015f\u0131 da uyan\u0131k olman\u0131z gerekir.\r\n\r\nBu makalede \u015funlar\u0131 \u00f6\u011freneceksiniz:\r\n<ul>\r\n \t<li>Demarketing Pazarlama nedir?<\/li>\r\n \t<li>Ne zaman kullan\u0131l\u0131rs\u0131n\u0131z?<\/li>\r\n \t<li>3 t\u00fcr Demarketing Pazarlama<\/li>\r\n \t<li>Demarketing Pazarlama stratejileri<\/li>\r\n \t<li>Pratik \u00f6rnekler<\/li>\r\n \t<li>Ba\u015far\u0131l\u0131 bir demarketing pazarlama stratejisi nas\u0131l geli\u015ftirebilirsiniz<\/li>\r\n<\/ul>\r\nKonu alt ba\u015fl\u0131klar\u0131:\r\n<ol>\r\n \t<li>Demarketing Nedir?<\/li>\r\n \t<li>Ne Zaman Bir Demarketing Pazarlama Stratejiye \u0130htiyac\u0131n\u0131z Olabilir?<\/li>\r\n \t<li>K\u0131tl\u0131klar\u0131n Y\u00f6netimi<\/li>\r\n \t<li>K\u0131tl\u0131ktan Ka\u00e7\u0131nmak<\/li>\r\n \t<li>\u0130nsanlara Verilen Zarar\u0131 En Aza \u0130ndirgemek<\/li>\r\n \t<li>\u00c7evre Riskini Azaltmak<\/li>\r\n \t<li>M\u00fcnhas\u0131rl\u0131\u011f\u0131 Korumak<\/li>\r\n \t<li>\u00dcretim veya Da\u011f\u0131t\u0131m Problemlerini \u00c7\u00f6zmek<\/li>\r\n \t<li>Demarketing&#8217;in \u00dc\u00e7 Temel Kavram\u0131<\/li>\r\n \t<li>Se\u00e7ici Demarketing Pazarlama<\/li>\r\n \t<li>G\u00f6r\u00fcn\u00fc\u015fte Demarketing Pazarlama\r\nGenel Demarketing Pazarlama\r\nDemarketing Pazarlama Stratejiler<\/li>\r\n \t<li>Fiyat Ayr\u0131mc\u0131l\u0131\u011f\u0131 Demarketing Pazarlama\r\nYem ve Anahtar Demarketing Pazarlama<\/li>\r\n \t<li>Stok Kesintisi Demarketing Pazarlama<\/li>\r\n \t<li>Kalabal\u0131kla\u015fma Maliyeti Demarketing Pazarlama<\/li>\r\n \t<li>Farkl\u0131la\u015fma Demarketing Pazarlama<\/li>\r\n \t<li>Demarketing kullan\u0131m \u00f6rnekleri\r\nKanada Sa\u011fl\u0131k Sistemi\r\nTata Motorlar\r\nLego<\/li>\r\n \t<li>T\u00fckenebilir Do\u011fal Kaynaklar<\/li>\r\n \t<li>Pazarlama veya Demarketing Pazarlama Mesaj\u0131n\u0131z\u0131 Haz\u0131rlama<\/li>\r\n \t<li>M\u00fc\u015fteri Davran\u0131\u015f\u0131n\u0131 Anlama<\/li>\r\n \t<li>Talep Y\u00f6netimi Stratejisi Geli\u015ftirme<\/li>\r\n \t<li>Net Hedefler Belirleme<\/li>\r\n \t<li>\u0130stenmeyen Sonu\u00e7lara Dikkat Edin<\/li>\r\n \t<li>\u00d6zet<\/li>\r\n<\/ol>\r\n<h2><strong>Demarketing Nedir?<\/strong><\/h2>\r\n1971&#8217;de Philip Kotler ve Sidney Levy, Harvard Business Review i\u00e7in bir makale yazd\u0131. Pazarlaman\u0131n <strong>demarketing\u00a0pazarlama<\/strong> kadar gerekli olabilece\u011fini a\u00e7\u0131klad\u0131lar ve kavram\u0131 m\u00fc\u015fterileri sat\u0131n almaktan cayd\u0131rmak olarak tan\u0131mlad\u0131lar.\r\n\r\n\u015eirketler, stratejiyi ge\u00e7ici veya s\u00fcrekli olarak kullanarak genel olarak talebi azaltmay\u0131 veya belirli bir t\u00fcketici segmentini se\u00e7meyi se\u00e7er.\r\n\r\n<strong><em>Demarketing<\/em><\/strong><em>, m\u00fc\u015fteri taban\u0131n\u0131 azaltmay\u0131 ve talebi yok etmeden bir \u00fcr\u00fcn veya hizmete olan talebi azaltmay\u0131 ama\u00e7lamaktad\u0131r.<\/em>\r\n\r\nGenellikle, <strong>demarketing pazarlama<\/strong>, \u00a0m\u00fc\u015fterileri farkl\u0131 bir \u00fcr\u00fcn sat\u0131n almaya te\u015fvik etmek i\u00e7in bir ara\u00e7 g\u00f6revi g\u00f6r\u00fcr.\r\n\r\n\u00dc\u00e7 ana Demarketing Pazarlama t\u00fcr\u00fc vard\u0131r:\r\n<ul>\r\n \t<li>Genel<\/li>\r\n \t<li>Se\u00e7ici<\/li>\r\n \t<li>G\u00f6r\u00fcn\u00fc\u015fte<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n&nbsp;\r\n<h2><strong>Ne Zaman Bir Demarketing Pazarlama Stratejiye \u0130htiyac\u0131n\u0131z Olabilir?<\/strong><\/h2>\r\nDemarketing Pazarlama kullan\u0131m\u0131n talebi azaltmay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 zaten belirledik. Hangi \u00f6zel durumlar bunu gerekli k\u0131lar?\r\n<h2><strong>K\u0131tl\u0131klar\u0131n Y\u00f6netimi<\/strong><\/h2>\r\nD\u00fcnyan\u0131n baz\u0131 b\u00f6lgelerinde su k\u0131tl\u0131\u011f\u0131 var ve h\u00fck\u00fcmetlerin bu kayna\u011f\u0131n kullan\u0131m\u0131n\u0131 tayin etmesi gerekiyor. Kurakl\u0131klar hidroelektrik enerji \u00fcretimini zorla\u015ft\u0131rd\u0131\u011f\u0131nda, elektrik \u015firketleri m\u00fc\u015fterilerini enerji tasarrufunun yararlar\u0131 konusunda e\u011fitmeye \u00e7al\u0131\u015f\u0131rlar.\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/reklam-yonetimi\/\">Earnado Reklam Y\u00f6netimi<\/a>\r\n\r\n\u015eirketler \u00fcretim veya da\u011f\u0131t\u0131m zorluklar\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131r ve sorunu \u00e7\u00f6zmek i\u00e7in <strong>Demarketing Pazarlama<\/strong> kullan\u0131mdan yararlan\u0131r. Belirli bir \u00fcr\u00fcn\u00fc \u00fcretmenin veya reklam\u0131n\u0131 yapman\u0131n <a href=\"https:\/\/earnado.com\/tr\/reklam-yonetimi\/\">https:\/\/earnado.com\/tr\/reklam-yonetimi\/<\/a> maliyeti son derece y\u00fcksek oldu\u011funda bunu yapar. Talebin azalt\u0131lmas\u0131, da\u011f\u0131t\u0131m kanallar\u0131 yetersiz veya eksik oldu\u011funda da gerekli olur.\r\n\r\n\u0130\u015fletmeler, \u00e7ok az gelir getiren veya hi\u00e7 gelir getirmeyen bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 yapmay\u0131 b\u0131rak\u0131r ve al\u0131c\u0131lar\u0131 daha y\u00fcksek kar marjlar\u0131na sahip bir \u00fcr\u00fcn sat\u0131n almaya te\u015fvik eder.\r\n\r\nBaz\u0131 \u015firketler ayr\u0131ca talebi kar\u015f\u0131lamak i\u00e7in yeterli miktarda \u00fcr\u00fcn \u00fcretme zorluklar\u0131yla kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Bu durumda,\u00a0 talebi zay\u0131flatmak i\u00e7in \u00a0<strong>pazarlama stratejilerini<\/strong> kullan\u0131r.\r\n<h2><strong>K\u0131tl\u0131ktan Ka\u00e7\u0131nmak<\/strong><\/h2>\r\nBir\u00e7ok do\u011fal kaynak a\u015f\u0131r\u0131 kullan\u0131m nedeniyle t\u00fckenir. \u00d6rne\u011fin, h\u00fck\u00fcmetler ve i\u015fletmeler bal\u0131k arz\u0131n\u0131 korumak ve ormanlar\u0131n t\u00fckenmesini \u00f6nlemek i\u00e7in k\u0131s\u0131tlamalar getirmektedir.\r\n<h3><strong>\u0130nsanlara Verilen Zarar\u0131 En Aza \u0130ndirgemek<\/strong><\/h3>\r\nBaz\u0131 \u00fcr\u00fcnler alkol, uyu\u015fturucu ve sigara dahil olmak \u00fczere insanlar\u0131n sa\u011fl\u0131\u011f\u0131na zarar verir. H\u00fck\u00fcmetler ve kar amac\u0131 g\u00fctmeyen kurulu\u015flar, bunlar\u0131n tehlikelerinin yan\u0131 s\u0131ra \u00e7ok fazla tuz, \u015feker veya ya\u011f i\u00e7eren yiyecekler konusunda uyaran kampanyalara kat\u0131l\u0131r.\r\n\r\n<figure id=\"attachment_55040\" aria-describedby=\"caption-attachment-55040\" style=\"width: 1200px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/earnado.com\/\"><img decoding=\"async\" class=\"wp-image-55040 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/dahaaztuket.jpg\" alt=\"demarketingpazarlamailedahaaztuket\" width=\"1200\" height=\"720\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/dahaaztuket.jpg 1200w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/dahaaztuket-300x180.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/dahaaztuket-1024x614.jpg 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/dahaaztuket-768x461.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><figcaption id=\"caption-attachment-55040\" class=\"wp-caption-text\">Demarketing Pazarlama daha az t\u00fcketime neden olur<\/figcaption><\/figure>\r\n\r\n<a href=\"https:\/\/earnado.com\/\">Earnado<\/a>\r\n<h2><strong>\u00c7evre Riskini Azalmak<\/strong><\/h2>\r\nTurizmde, h\u00fck\u00fcmet milli parklarda a\u015f\u0131r\u0131 kalabal\u0131kla ilgili bir sorun tespit eder. Daha sonra insanlar\u0131 farkl\u0131 g\u00fcnlerde kat\u0131lmaya te\u015fvik eden veya do\u011faya veya kaynaklara potansiyel zarar verme konusunda uyaran bilgileri yay\u0131nlarlar.\r\n<h2><strong>M\u00fcnhas\u0131rl\u0131\u011f\u0131 Korumak (Ki\u015fiye mahsus ya da bir kimse veya bir \u015fey i\u00e7in ayr\u0131lm\u0131\u015f olma \u00f6zelli\u011fini korumak) <\/strong><\/h2>\r\n\u00dcst d\u00fczey oteller ve restoranlar, eri\u015fimi s\u0131n\u0131rlamak ve yaln\u0131zca \u00e7ok zenginlerin hizmetlerini kullanaca\u011f\u0131n\u0131 garanti etmek i\u00e7in fiyatlar\u0131 art\u0131r\u0131r. Bu, m\u00fcnhas\u0131rl\u0131\u011f\u0131 koruman\u0131n, genel halk\u0131n kurulu\u015fa eri\u015fmesini engellemenin bir yoludur.\r\n<h2><strong>\u00dcretim veya Da\u011f\u0131t\u0131m Problemlerini \u00c7\u00f6zmek<\/strong><\/h2>\r\n<h3><strong>Demarketing&#8217;in \u00dc\u00e7 Temel Kavram\u0131<\/strong><\/h3>\r\n\u00dc\u00e7 ana demarketing pazarlama t\u00fcr\u00fc veya kavram\u0131 se\u00e7ici, g\u00f6r\u00fcn\u00fc\u015fte ve genel demarketing pazarlamay\u0131 i\u00e7erir. Bu t\u00fcr s\u0131ra d\u0131\u015f\u0131 pazarlama teknikleriyle u\u011fra\u015fmak zordur, bu nedenle kendi ba\u015f\u0131n\u0131za ba\u015flamadan \u00f6nce size yard\u0131mc\u0131 olacak <strong><a href=\"https:\/\/earnado.com\/\">Earnado<\/a>\u00a0<\/strong>gibi nitelikli bir <strong><a href=\"https:\/\/earnado.com\/tr\/reklam-yonetimi\/\">reklam ajans\u0131<\/a> <\/strong>ile \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.\r\n<h4><strong>Se\u00e7ici Demarketing Pazarlama<\/strong><\/h4>\r\nSe\u00e7ici Demarketing <strong>pazarlama se\u00e7iminde<\/strong>, bir \u015firket belirli t\u00fcketici s\u0131n\u0131flar\u0131ndan gelen talebi azaltmaya \u00e7al\u0131\u015f\u0131r. Yukar\u0131da a\u00e7\u0131kland\u0131\u011f\u0131 gibi, bu, i\u015fletmenin \u00f6zel bir grup tutmas\u0131na veya sad\u0131k m\u00fc\u015fterileri korumas\u0131na olanak tan\u0131r.\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/blog\/\">https:\/\/earnado.com\/tr\/blog\/<\/a>\r\n\r\nGayrimenkulde, belirli n\u00fcfus segmentlerine odaklanmak, bir mahallenin \u00e7o\u011funlukla yeti\u015fkinleri veya \u00f6ncelikle \u00e7ocuklu aileleri i\u00e7erece\u011fini garanti eder.\r\n\r\nBir soda \u015firketi, meyve aromal\u0131 i\u00e7eceklerin kolalardan daha y\u00fcksek karlar getirdi\u011fini fark eder. Bu nedenle, pazarlamac\u0131lar kola risklerine i\u015faret eden ve di\u011fer se\u00e7eneklerin insanlar\u0131n sa\u011fl\u0131\u011f\u0131 i\u00e7in daha iyi oldu\u011funu g\u00f6steren reklamlar yay\u0131nlar.\r\n<h4><strong>G\u00f6r\u00fcn\u00fc\u015fte Demarketing Pazarlama<\/strong><\/h4>\r\nBu t\u00fcr bir Demarketing <strong>pazarlama, t\u00fcketicileri<\/strong> daha fazla sat\u0131n almaya te\u015fvik etmek i\u00e7in yapay veya alg\u0131lanan bir k\u0131tl\u0131k yaratmay\u0131 i\u00e7erir. Al\u0131c\u0131lar, elde edilmesi zor g\u00f6r\u00fcnen \u00fcr\u00fcnleri stoklama e\u011filimindedir. BMW, bu tepkiyi 1997 y\u0131l\u0131nda \u0130ngiltere&#8217;deki tedarikini k\u0131s\u0131tlad\u0131\u011f\u0131nda g\u00f6rd\u00fc.\r\n<h4><strong>Genel Demarketing Pazarlama<\/strong><\/h4>\r\nGenel pazarlamay\u0131 kald\u0131rma, toplam talep seviyesinin k\u00fc\u00e7\u00fclt\u00fclmesi anlam\u0131na gelir. Elektrik ve su tedarik\u00e7ileri, \u00fcretimin d\u00fc\u015f\u00fck oldu\u011fu zamanlarda bu t\u00fcr kampanyalardan yararlan\u0131r.\r\n\r\n<figure id=\"attachment_55041\" aria-describedby=\"caption-attachment-55041\" style=\"width: 2251px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/earnado.com\/\"><img decoding=\"async\" class=\"wp-image-55041 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim.jpg\" alt=\"demarketingpazarlamaenerjiverimi\" width=\"2251\" height=\"2250\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim.jpg 2251w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-300x300.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-1024x1024.jpg 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-150x150.jpg 150w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-768x768.jpg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-1536x1536.jpg 1536w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-2048x2048.jpg 2048w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-400x400.jpg 400w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-75x75.jpg 75w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/enerjiverim-460x460.jpg 460w\" sizes=\"(max-width: 2251px) 100vw, 2251px\" \/><\/a><figcaption id=\"caption-attachment-55041\" class=\"wp-caption-text\">Demarketing Pazarlama ve Enerji Verimlili\u011fi<\/figcaption><\/figure>\r\n\r\n<a href=\"https:\/\/earnado.com\/tr\/blog\/\">Earnado Blog<\/a>\r\n\r\nAyr\u0131ca, bir i\u015fletme bir \u00fcr\u00fcne olan genel talebi azaltmak istedi\u011finde veya h\u00fck\u00fcmetler alkol ve uyu\u015fturucunun tehlikelerine kar\u015f\u0131 uyard\u0131\u011f\u0131nda da ortaya \u00e7\u0131kar.\r\n<h2><strong>Demarketing Pazarlama Stratejiler<\/strong><\/h2>\r\nH\u00fck\u00fcmetlerin ve i\u015fletmelerin kulland\u0131\u011f\u0131 birka\u00e7 yayg\u0131n pazarlama stratejisi vard\u0131r. Bunlar aras\u0131nda fiyat ayr\u0131mc\u0131l\u0131\u011f\u0131, yem ve anahtar, stok kesintisi, kalabal\u0131kla\u015fma maliyeti ve farkl\u0131la\u015fma bulunur.\r\n<h3><strong>Fiyat Ayr\u0131mc\u0131l\u0131\u011f\u0131 Demarketing Pazarlama<\/strong><\/h3>\r\nBu strateji, belirli bir \u00fcr\u00fcn\u00fc elde etmeyi daha maliyetli hale getirmeyi i\u00e7erir. Bir \u015firket, t\u00fcketicileri en d\u00fc\u015f\u00fck fiyat\u0131 almaktan cayd\u0131rmak i\u00e7in i\u015flem maliyetleri olu\u015fturur.\r\n\r\n\u00d6rne\u011fin, baz\u0131 ma\u011fazalar Cumartesi g\u00fcn\u00fc sabah 8&#8217;den 11&#8217;e kadar indirimli fiyatlar sunar. En d\u00fc\u015f\u00fck fiyat\u0131 isteyen al\u0131c\u0131lar erken kalkman\u0131n rahats\u0131zl\u0131\u011f\u0131na katlan\u0131rlar. Uygun bir zamanda al\u0131\u015fveri\u015f yapmay\u0131 tercih edenler, istedikleri \u00fcr\u00fcn i\u00e7in daha fazla \u00f6deme yaparlar.\r\n<h3><strong>Yem ve Anahtar Demarketing Pazarlama<\/strong><\/h3>\r\nBir \u015firket ba\u015fka bir \u00fcr\u00fcn\u00fc satmak amac\u0131yla bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 yapt\u0131\u011f\u0131nda, yem ve anahtar tekni\u011fini kullan\u0131r. Bu durumda, i\u015fletme ger\u00e7ek olamayacak kadar iyi bir fiyat sunar. \u0130nsanlar \u00fcr\u00fcn\u00fc (yem) sat\u0131n almaya \u00e7al\u0131\u015ft\u0131klar\u0131nda, mevcut olmad\u0131\u011f\u0131n\u0131 ke\u015ffederler.\r\n\r\nSat\u0131c\u0131 daha sonra ikame olarak daha y\u00fcksek bir fiyata sahip benzer bir \u00fcr\u00fcn sunar (anahtar). Bu teknik aldatmaya dayand\u0131\u011f\u0131ndan, genellikle yasad\u0131\u015f\u0131 olarak kabul edilir.\r\n<h3><strong>Stok Kesintisi Demarketing Pazarlama<\/strong><\/h3>\r\nBir firma, m\u00fc\u015fterileri sat\u0131n almaya te\u015fvik etmek i\u00e7in stok kesintisi planlar. M\u00fc\u015fteriler bir \u00fcr\u00fcn\u00fc bir ma\u011fazada mevcut olmad\u0131\u011f\u0131n\u0131 fark etti\u011finde, ba\u015fka bir yerde bulduklar\u0131nda sat\u0131n alma olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.\r\n\r\n\u0130\u015fletmeler ayr\u0131ca, al\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc stoklara geri d\u00f6ner d\u00f6nmez alaca\u011f\u0131n\u0131 garanti eden sat\u0131\u015f kontrolleri veya \u00f6n sipari\u015fler de sunar. G\u00f6r\u00fcnen k\u0131tl\u0131k, insanlar\u0131 \u00f6nceden \u00f6demeye istekli hale getirir ve \u015firket, \u00fcretimi finanse etmeye yard\u0131mc\u0131 olmak i\u00e7in \u00f6denen tutar\u0131 kullan\u0131r.\r\n\r\n<figure id=\"attachment_55042\" aria-describedby=\"caption-attachment-55042\" style=\"width: 1611px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/earnado.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-55042 size-full\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi.jpg\" alt=\"Demarketingpazarlamastokkesintisi\" width=\"1611\" height=\"834\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi.jpg 1611w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi-300x155.jpg 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi-1024x530.jpg 1024w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi-768x398.jpg 768w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/07\/tukendi-1536x795.jpg 1536w\" sizes=\"(max-width: 1611px) 100vw, 1611px\" \/><\/a><figcaption id=\"caption-attachment-55042\" class=\"wp-caption-text\">Demarketing Pazarlama Stok Kesintisi ( etiket)<\/figcaption><\/figure>\r\n\r\nBa\u015flang\u0131\u00e7 <a href=\"https:\/\/www.earnado.com\/\">Earnado<\/a>\r\n<h3><strong>Kalabal\u0131kla\u015fma Maliyeti Demarketing Pazarlama<\/strong><\/h3>\r\nBu strateji, bir ma\u011fazan\u0131n Kara Cuma (Black Friday) gibi b\u00fcy\u00fck say\u0131lar bekledi\u011fi g\u00fcnlerde yararl\u0131d\u0131r. Kalabal\u0131k azald\u0131k\u00e7a fiyatlar g\u00fcn i\u00e7inde y\u00fckselir. Baz\u0131 m\u00fc\u015fteriler, uzun kuyruklarda beklemeden ayn\u0131 \u00fcr\u00fcn\u00fc elde etmek i\u00e7in daha fazla \u00f6deme yapmaya isteklidir.\r\n<h3><strong>Farkl\u0131la\u015fma Demarketing Pazarlama<\/strong><\/h3>\r\nBir \u015firket, t\u00fcketicileri \u00fcr\u00fcnlerini sat\u0131n almaktan cayd\u0131rmay\u0131 se\u00e7er ve bunun yerine bir rakip se\u00e7melerine izin verir. Bunu, pazarlaman\u0131n 4 P&#8217;sinden birini kullanarak \u00e7ekicili\u011fi azaltarak yapar:\r\n<ul>\r\n \t<li><em>\u00dcr\u00fcn<\/em>: Daha \u00f6nce sunulan garantileri ve aksesuarlar\u0131 kald\u0131rma<\/li>\r\n \t<li><em>Fiyat:<\/em> Tahsil edilen tutar\u0131n art\u0131r\u0131lmas\u0131<\/li>\r\n \t<li><em>Yer<\/em>: Baz\u0131 co\u011frafi b\u00f6lgelerde kullan\u0131labilirli\u011fi s\u0131n\u0131rlama<\/li>\r\n \t<li><em>Promosyon<\/em>: \u00dcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131n\u0131n azalt\u0131lmas\u0131<\/li>\r\n<\/ul>\r\nBir i\u015fletme, \u00fcr\u00fcnlerinin de\u011ferini y\u00fcksek tutmak ve rakipleriyle fiyat sava\u015flar\u0131ndan ka\u00e7\u0131nmak i\u00e7in bu stratejiyi kullan\u0131r. Belirli bir b\u00f6lgedeki karlar d\u00fc\u015f\u00fckse, belirli bir yere arz\u0131 azaltacakt\u0131r.\r\n<h2><strong>Demarketing Pazarlama Eylem \u00f6rnekleri<\/strong><\/h2>\r\n<h3><strong>Kanada Sa\u011fl\u0131k Sistemi<\/strong><\/h3>\r\n1990&#8217;larda, Kanada sa\u011fl\u0131k sistemi a\u015f\u0131r\u0131 kullan\u0131m veya verimsiz kullan\u0131m nedeniyle krizdeydi. Ottawa \u00dcniversitesi&#8217;nden Dr. Gurprit Kindra, t\u00fcketimi cayd\u0131rmak i\u00e7in ortak \u00f6demeler ve kullan\u0131c\u0131 \u00fccretleri eklemeyi \u00f6nerdi. Birinci basamak hekiminden sevk talep etmenin uzmanlara yap\u0131lan ziyaret say\u0131s\u0131n\u0131 s\u0131n\u0131rlayabilece\u011fini \u00f6ne s\u00fcrd\u00fc. \u00d6zelle\u015ftirilmi\u015f h\u0131zl\u0131 \u015feritli hizmetleri daha y\u00fcksek bir maliyetle sunmak, sistem \u00fczerindeki bask\u0131y\u0131 azaltacakt\u0131r.\r\n<h3><strong>Tata Motorlar<\/strong><\/h3>\r\nTata Motors, artan taleple birlikte arz yetersizli\u011fi ya\u015fand\u0131\u011f\u0131nda Nano&#8217;yu durdurdu. Bunu ba\u015farmak i\u00e7in, Nano&#8217;nun reklam\u0131n\u0131 tamamen durdurarak di\u011fer \u00fcr\u00fcnleri tan\u0131tt\u0131lar.\r\n<h3><strong>Lego<\/strong><\/h3>\r\nLego sat\u0131\u015flar\u0131n bir y\u0131lda%25 artt\u0131\u011f\u0131 bir noktada demarketing pazarlama kullan\u0131m\u0131n\u0131 kullanmak zorunda kald\u0131. Oyuncak \u015firketi talebe ayak uyduracak kadar \u00fcretim yapamad\u0131. Bu y\u00fczden t\u00fcketici ilgisini azaltmak i\u00e7in stratejiler kulland\u0131lar.\r\n<h2><strong>T\u00fckenen Do\u011fal Kaynaklar<\/strong><\/h2>\r\nK\u00e2\u011f\u0131t \u00fcr\u00fcnlerinin pazarlamas\u0131n\u0131 kald\u0131rmak, ormanlar\u0131 koruman\u0131n bir yoludur. Pennsylvania, Teksas ve Wisconsin de dahil olmak \u00fczere bir\u00e7ok eyalet, elektronik ara\u00e7 ba\u015fl\u0131klar\u0131 vermeye ge\u00e7ti.\r\n\r\n\u015eiddetli kurakl\u0131k Kaliforniya&#8217;y\u0131 vurdu\u011funda, h\u00fck\u00fcmet suni \u00e7im montaj\u0131 i\u00e7in vergi indirimleri sa\u011flarken su kullan\u0131m\u0131n\u0131 k\u0131s\u0131tlad\u0131.\r\n<h2><strong>Pazarlama ve Demarketing Pazarlama Mesaj\u0131n\u0131z\u0131 Haz\u0131rlama<\/strong><\/h2>\r\nBa\u015far\u0131l\u0131 bir Demarketing Pazarlama deneyimi i\u00e7in nas\u0131l \u00e7al\u0131\u015fabilirsiniz? M\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 anlamak ilk ad\u0131mlardan biridir.\r\n<h2><strong>M\u00fc\u015fteri Davran\u0131\u015f\u0131n\u0131 Anlama<\/strong><\/h2>\r\nDavran\u0131\u015fsal ekonomi, insanlar\u0131n para hakk\u0131nda se\u00e7im yaparken neden yapt\u0131klar\u0131 gibi davrand\u0131klar\u0131n\u0131 a\u00e7\u0131klamak i\u00e7in ekonomi ve psikolojiyi birle\u015ftiren b\u00fcy\u00fcyen bir aland\u0131r. Belirli bir \u00fcr\u00fcne olan talebi azaltmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda, al\u0131\u015fkanl\u0131k yok olma, ko\u015fulsuzla\u015ft\u0131rma, \u00f6\u011frenme ve peki\u015ftirme gibi kavramlar\u0131 incelemeniz gerekir.\r\n<h2><strong>Talep Y\u00f6netimi Stratejisi Geli\u015ftirme<\/strong><\/h2>\r\n<strong>Demarketing Pazarlama<\/strong> zor se\u00e7imler sunar. Stratejinizi bilgilendirmek i\u00e7in, i\u015fletmeniz i\u00e7in a\u015fa\u011f\u0131daki terimleri tan\u0131mlaman\u0131z gerekir:\r\n<ul>\r\n \t<li>Beklenenin alt\u0131nda talep<\/li>\r\n \t<li>Yeterli talep<\/li>\r\n \t<li>A\u015f\u0131r\u0131 talep<\/li>\r\n<\/ul>\r\nArd\u0131ndan, \u015firketinizi yeterli talep aral\u0131\u011f\u0131nda tutmak, talep beklentinin alt\u0131ndaysa <a href=\"https:\/\/earnado.com\/\">pazarlama stratejileri<\/a> uygulamak ve \u00a0a\u015f\u0131r\u0131 talep oldu\u011funda demarketing <strong>pazarlama <\/strong>i\u00e7in bir oyun plan\u0131 haz\u0131rlayacaks\u0131n\u0131z.\r\n<h2><strong>Net Hedefler Belirleme<\/strong><\/h2>\r\nNeyi ba\u015farmaya \u00e7al\u0131\u015f\u0131yorsunuz? Her y\u0131l belirli bir art\u0131\u015f y\u00fczdesi hedefliyor musunuz? M\u00fctevaz\u0131 bir b\u00fcy\u00fcme hedefiniz ve hatta s\u0131f\u0131r b\u00fcy\u00fcme hedefiniz mi var?\r\n\r\n\u015eirketinizin ihtiya\u00e7lar\u0131n\u0131 daha iyi anlad\u0131k\u00e7a, pazarlama ve Demarketing Pazarlama \u00e7abalar\u0131n\u0131z\u0131 y\u00f6nlendiren net hedefler belirleyebilirsiniz.\r\n<h2><strong>\u0130stenmeyen Sonu\u00e7lara Dikkat Edin<\/strong><\/h2>\r\nBazen demarketing <strong>pazarlaman\u0131n <\/strong>orijinal amaca ayk\u0131r\u0131 etkiler i\u00e7erir. Ara\u015ft\u0131rmalar baz\u0131 uyu\u015fturucu kar\u015f\u0131t\u0131 reklamlara a\u015f\u0131r\u0131 maruz kalman\u0131n madde ba\u011f\u0131ml\u0131l\u0131\u011f\u0131n\u0131n artmas\u0131na neden olaca\u011f\u0131n\u0131 g\u00f6stermektedir.\r\n\r\nBenzer \u015fekilde bir Demarketing Pazarlama<strong> kampanyas\u0131n\u0131n<\/strong>, azaltmak istedi\u011finiz m\u00fc\u015fteri davran\u0131\u015f\u0131n\u0131 te\u015fvik etti\u011fini g\u00f6rebilirsiniz. Bu sebepten kullan\u0131lan stratejilerin ve sonu\u00e7lar\u0131n\u0131n kay\u0131tlar\u0131n\u0131 tutmak \u00f6nemlidir. Bu bir deneme yan\u0131lma s\u00fcrecidir. \u0130\u015fletmenizi h\u0131zl\u0131 bir \u015fekilde adapte edersiniz.\r\n<h2><strong>\u00d6zet olarak<\/strong><\/h2>\r\nDemarketing, pazarlama kadar kritik bir stratejidir. \u00d6ncelikle, ekibinizle \u00e7al\u0131\u015farak hedeflerinizi belirleyin. M\u00fc\u015fteri davran\u0131\u015flar\u0131na ve sonu\u00e7lar\u0131na yak\u0131ndan dikkat etmek, sizi demarketing pazarlamada ba\u015far\u0131ya g\u00f6t\u00fcr\u00fcr.\r\n\r\n&nbsp;\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Demarketing Pazarlama Nedir? Herkes, insanlar\u0131n bir \u00fcr\u00fcne veya hizmete olan ilgisini artt\u0131rmay\u0131 i\u00e7eren pazarlamay\u0131 duymu\u015ftur. Ancak, demarketing hakk\u0131nda fazla bir \u015fey bilmedi\u011finiz bir kavramd\u0131r. K\u0131sacas\u0131, demarketing pazarlama stratejileri i\u00e7in pratik \u00f6rneklerle birlikte ba\u015far\u0131l\u0131 bir pazarlama stratejisinin nas\u0131l geli\u015ftirilece\u011finden bahsedece\u011fim. Sonu\u00e7&#8230;<\/p>\n","protected":false},"author":378,"featured_media":55052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,853,60,34,74],"tags":[],"class_list":["post-55038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-icerik-pazarlama","category-pazarlama","category-reklam-yonetimi","category-reklamcilik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demarketing Pazarlama Nedir? - Dijital Pazarlama - Earnado<\/title>\n<meta name=\"description\" content=\"Demarketing Pazarlama Stratejileri \u0130\u00e7in Pratik \u00d6rnekler. Ba\u015far\u0131l\u0131 Bir Pazarlama Stratejisi Nas\u0131l Geli\u015ftirilir? 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