{"id":56824,"date":"2023-01-05T17:01:48","date_gmt":"2023-01-05T14:01:48","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=56824"},"modified":"2025-12-29T21:49:13","modified_gmt":"2025-12-29T18:49:13","slug":"google-reklamlari","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/google-reklamlari\/","title":{"rendered":"Google Reklamlar\u0131"},"content":{"rendered":"<h2><strong>Google Reklamlar\u0131 Nedir?<\/strong><\/h2>\n<p>\u0130nternette gezinirken, mobil uygulamalar\u0131 kullan\u0131rken, e-postan\u0131z\u0131 okurken veya online al\u0131\u015fveri\u015f yaparken reklam g\u00f6r\u00fcrs\u00fcn\u00fcz. Google, internet siteleri \u00fczerinden reklamlar g\u00f6sterir. Google&#8217;\u0131n reklam a\u011f\u0131 ayr\u0131ca, Google&#8217;a ait olmayan 2 milyonu a\u015fk\u0131n web sitesi ve uygulama \u00fczerinde de reklam g\u00f6sterir. Bu reklam a\u011f\u0131, reklamlar\u0131 aktif etkinli\u011fimize g\u00f6re \u015fekillendirebilen \u00e7ok say\u0131da reklam a\u011f\u0131ndan biridir.<\/p>\n<p>Google&#8217;\u0131n g\u00f6sterdi\u011fi reklamlar, ziyaret etti\u011finiz web sitesi t\u00fcrleri veya y\u00fckledi\u011finiz mobil uygulamalar gibi bir\u00e7ok fakt\u00f6re g\u00f6re ki\u015fiselle\u015ftirilebilir. Reklam ki\u015fiselle\u015ftirme kapal\u0131 ise reklamlar, konum bilginiz veya bakmakta oldu\u011funuz uygulama gibi \u015fahsile\u015ftirilmi\u015f verileri kullanmaya devam eder.<\/p>\n<p><strong>Ki\u015fiselle\u015ftirmenin Temel Ald\u0131klar\u0131<\/strong><\/p>\n<ul>\n<li>Ziyaret etti\u011finiz web siteleri ve cihaz\u0131n\u0131zda y\u00fckl\u00fc mobil uygulamalar<\/li>\n<li>Taray\u0131c\u0131 \u00e7erezleri ve Google hesab\u0131ndaki ayarlar<\/li>\n<li>Ba\u015fka herhangi bir cihazdaki etkinlikleriniz<\/li>\n<li>Ziyaret edilen web sitelerinden Google ile reklam yay\u0131nlayan i\u015fletmelere ait olanlar<\/li>\n<li>Google hesab\u0131ndaki etkinlikleriniz<\/li>\n<li>Google hesab\u0131nda kay\u0131tl\u0131 bilgileriniz<\/li>\n<\/ul>\n<p>Ayr\u0131ca mobil denetimler ile reklamlar, kulland\u0131\u011f\u0131n\u0131z ayg\u0131ta g\u00f6re ki\u015fiselle\u015ftirilebilir. Bu reklam ki\u015fiselle\u015ftirme \u00f6zelli\u011fini ayg\u0131t\u0131n\u0131z\u0131n ayarlar\u0131n\u0131 kullanarak kapatabilirsiniz.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-56971 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-8-300x150.png\" alt=\"\" width=\"428\" height=\"214\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-8-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-8.png 700w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p><strong>Google&#8217;\u0131n Reklamc\u0131l\u0131k Standartlar\u0131<\/strong><\/p>\n<p>Google, \u00e7evrimi\u00e7i reklamc\u0131l\u0131k i\u00e7in standartlar geli\u015ftiren ve bunlar\u0131 izleyen Digital Advertising Alliance ve Network Advertising Initiative gibi sekt\u00f6rel gruplar\u0131n kat\u0131l\u0131mc\u0131s\u0131d\u0131r.\u00a0 Google gerekli durumlarda bu gruplar\u0131n davran\u0131\u015f kurallar\u0131na ve \u00f6zdenetim ilkelerine uygun olarak hareket eder.<\/p>\n<h2 class=\"nitro-offscreen\">SEO ve Google ADS<\/h2>\n<p>Ayn\u0131 amaca hitap ettikleri halde farkl\u0131 tarzlarda i\u015fleyen iki programd\u0131r. SEO\u2019yu sab\u0131r gerektiren, uzun vadede harika sonu\u00e7lar alabilece\u011finiz bir yat\u0131r\u0131m gibi d\u00fc\u015f\u00fcnebilirsiniz. Google Ads bunun tam tersidir. \u00c7ok h\u0131zl\u0131 bir \u015fekilde reklamlar\u0131 aktif edip, sitenize trafik \u00e7ekmeye ba\u015flayabilirsiniz. Google reklamlar\u0131, SEO y\u00f6ntemlerini belirleme a\u00e7\u0131s\u0131ndan da \u00f6nemli bir rol oynar. D\u00fc\u015f\u00fcnsenize, aylarca hatta y\u0131llarca emek verip trafik \u00e7ekmeye ba\u015flad\u0131\u011f\u0131n\u0131z aramalar\u0131n sizin i\u00e7in ne kadar d\u00f6n\u00fc\u015f\u00fcm getirebilece\u011fini k\u0131sa s\u00fcrede \u00f6\u011frenebiliyorsunuz.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-56970 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-7-300x150.png\" alt=\"\" width=\"456\" height=\"228\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-7-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-7.png 700w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/p>\n<h3>Anahtar Kelimeler<\/h3>\n<p>Arama motorundaki reklamlar\u0131n temelinde anahtar kelimeler yer almaktad\u0131r. Kullan\u0131c\u0131lara hangi arama sorgusunda reklam g\u00f6stermek istedi\u011finizi belirleyece\u011finiz anahtar kelimelerle se\u00e7ersiniz.<\/p>\n<h3>G\u00f6sterim, T\u0131klama ve T\u0131klama Oranlar\u0131<\/h3>\n<p>Google Ads sayesinde anahtar kelimelerinizin ne kadar t\u0131klama ve g\u00f6sterim ald\u0131\u011f\u0131n\u0131 kolayl\u0131kla \u00f6\u011frenebilirsiniz. Bunlar\u0131n yan\u0131nda, t\u0131klama oranlar\u0131n\u0131 da \u00f6\u011frenebilirsiniz. T\u0131klama oranlar\u0131, anahtar kelimelerinizin ald\u0131\u011f\u0131 t\u0131klamalar\u0131n g\u00f6sterimlere b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Ayn\u0131 zamanda, bu oranlara kulak vererek anahtar kelime se\u00e7iminiz hakk\u0131nda da fikir sahibi olabilirsiniz.<\/p>\n<h3>TBM Nedir?<\/h3>\n<p>T\u0131klama ba\u015f\u0131na maliyet (TBM) teklifiniz bir t\u0131klama ba\u015f\u0131na \u00f6demek istedi\u011finiz en y\u00fcksek tutar\u0131 ifade eder. Fakat bu durum, belirlemi\u015f oldu\u011funuz tutar\u0131 \u00f6deyece\u011finiz anlam\u0131na gelmez.<\/p>\n<h3>Kalite Puan\u0131 Nedir?<\/h3>\n<p>Google Ads, hesab\u0131n\u0131za ekledi\u011finiz her bir anahtar kelime i\u00e7in ayr\u0131 ayr\u0131 kalite puanlar\u0131 belirler.\u00a0 Kalite puanlar\u0131 do\u011frudan t\u0131klama ba\u015f\u0131na \u00f6deyece\u011finiz tutara etki eder. Kalite puan\u0131n\u0131z ne kadar y\u00fcksekse o kadar iyi reklam s\u0131ralamas\u0131 elde eder,\u00a0 daha d\u00fc\u015f\u00fck ortalama t\u0131klama ba\u015f\u0131na maliyetlere sahip olursunuz. Google, kalite puanlar\u0131 i\u00e7in \u00fc\u00e7 fakt\u00f6r\u00fc g\u00f6z \u00f6n\u00fcnde bulundurur. Bunlar, beklenen t\u0131klama oran\u0131, a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi ve reklam alaka d\u00fczeyinizdir.<\/p>\n<h3>Ortalama Konum Nedir?<\/h3>\n<p>Google arama sonu\u00e7 sayfalar\u0131nda g\u00f6sterilen reklam\u0131n\u0131z\u0131n di\u011ferlerine g\u00f6re ortalama s\u0131ras\u0131n\u0131 ifade eder. \u00d6rne\u011fin ortalama konumunuz 1.1 g\u00f6r\u00fcn\u00fcyor ise reklam g\u00f6sterimlerinizin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc ilk s\u0131ralarda \u00e7\u0131k\u0131yor diyebiliriz. Ancak, bu t\u00fcm reklamlar\u0131n en \u00fcstte g\u00f6r\u00fcnd\u00fc\u011f\u00fc anlam\u0131na da gelmez. Yani ekran\u0131n \u00fcst taraf\u0131nda hi\u00e7 reklam yoksa, reklam\u0131n\u0131z sayfan\u0131n alt\u0131nda ilk konumda \u00e7\u0131ksa bile reklam konumunuz 1 olarak g\u00f6r\u00fcnt\u00fclenir.<\/p>\n<h2>Reklam Vermeye Ba\u015flamadan \u00d6nce G\u00f6z \u00d6n\u00fcnde Bulundurman\u0131z Gerekenler<\/h2>\n<h3>1) Reklam Verme Hedeflerinizi Belirleyin<\/h3>\n<p>Google reklamlar\u0131n\u0131z\u0131 aktifle\u015ftirmeden \u00f6nce, reklam verme hedeflerinizi netle\u015ftirin.\u00a0 Her i\u015fletmenin hedefi onlara para kazand\u0131racak aksiyonlard\u0131r.<\/p>\n<p class=\"nitro-offscreen\">Her i\u015fletmenin kendine \u00f6zg\u00fc yap\u0131s\u0131 oldu\u011fundan dolay\u0131 hedefleri de\u011fi\u015fiklik g\u00f6sterecektir. \u00d6rne\u011fin,<\/p>\n<ol class=\"nitro-offscreen\">\n<li>E-ticaret siteleri i\u00e7in, \u00fcr\u00fcn veya hizmet satmak<\/li>\n<li>Olas\u0131 sat\u0131\u015f yaratma siteleri i\u00e7in, potansiyel m\u00fc\u015fteri edinmek<\/li>\n<li>\u0130\u00e7erik yay\u0131nc\u0131lar\u0131 i\u00e7in, etkile\u015fim ve s\u0131k ziyaretleri te\u015fvik etmek<\/li>\n<li>\u00c7evrimi\u00e7i bilgi siteleri i\u00e7in, kullan\u0131c\u0131lara arad\u0131klar\u0131 bilgileri bulmada yard\u0131mc\u0131 olmak<\/li>\n<li>Marka siteler i\u00e7in, bilinirli\u011fi, etkile\u015fimi ve ba\u011fl\u0131l\u0131\u011f\u0131 art\u0131rmak ana hedef olabilir.<\/li>\n<\/ol>\n<p>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/www.ahmetbalat.com\/google-ads-kampanya-hedefleri-nelerdir-detayli-rehber\/\">kampanya hedefleri<\/a><\/p>\n<h3>2) Hedef Kitlenizi Belirleyin, Rakiplerinizi \u0130nceleyin<\/h3>\n<p>\u00dcr\u00fcn veya hizmetlerinizin yerel bir pazara m\u0131 yoksa ulusal bir pazara m\u0131 hitap etti\u011fini belirlemelisiniz. Bu sayede hedef kitlenizi kolayl\u0131kla belirlemi\u015f olabilirsiniz.<\/p>\n<p>Ayr\u0131ca hedef kitlenize neler sunaca\u011f\u0131n\u0131za karar vermeli, rakiplerinizi tan\u0131mal\u0131s\u0131n\u0131z.<\/p>\n<h3>3) Reklam B\u00fct\u00e7enizi Belirleyin<\/h3>\n<p><a href=\"https:\/\/earnado.com\/tr\/dijital-pazarlama-reklam-butcesi\/\" target=\"_blank\" rel=\"noopener\">Reklam b\u00fct\u00e7eniz<\/a> hedeflerinize ve anahtar kelimelerin ortalama rekabetine g\u00f6re belirlenmelidir.<\/p>\n<p>Google\u2019da diledi\u011finiz b\u00fct\u00e7elerle reklam verebilirsiniz. Ayn\u0131 zamanda belirlemi\u015f oldu\u011funuz b\u00fct\u00e7eyi istedi\u011finiz zaman art\u0131r\u0131p azaltma \u015fans\u0131na da sahipsiniz.<\/p>\n<p>&nbsp;<\/p>\n<h2>\u00a0S\u0131k\u00e7a Yap\u0131lan Google Ads Hatalar\u0131<\/h2>\n<h4>1) Yanl\u0131\u015f Anahtar Kelime Se\u00e7imi<\/h4>\n<p>M\u00fc\u015fterilere sundu\u011funuz \u00fcr\u00fcnler ile aras\u0131nda uzaktan yak\u0131ndan ili\u015fki var diye d\u00fc\u015f\u00fcn\u00fcp akl\u0131n\u0131za gelen her kelimeyi anahtar kelime sanmay\u0131n. Bu i\u015fletmenize gereksiz maliyetler yaratabilir. Ayr\u0131ca, kalite puan\u0131n\u0131z\u0131 da olumsuz y\u00f6nde etkiler. Bu noktada iken kendinize, belirlemi\u015f oldu\u011funuz anahtar kelimelerin m\u00fc\u015fterilerin ger\u00e7ekten arad\u0131\u011f\u0131 \u015fey olup olmad\u0131\u011f\u0131n\u0131 sorun. E\u011fer ki cevab\u0131n\u0131z evet ise anahtar kelimenizi i\u00e7iniz rahat bir \u015fekilde kullan\u0131n. Cevab\u0131n\u0131z hay\u0131r ise, yani m\u00fc\u015fterinin as\u0131l arad\u0131\u011f\u0131 kavramdan uzak bir kavram\u0131 anahtar kelime olarak d\u00fc\u015f\u00fcnm\u00fc\u015fseniz, o anahtar kelimeyi i\u015fletmenizin s\u0131rt\u0131na y\u00fck etmeyin. Hele ki s\u0131n\u0131rl\u0131 bir b\u00fct\u00e7e ile reklam veriyorsan\u0131z kesinlikle spesifik anahtar kelimeler se\u00e7meye odaklanmal\u0131s\u0131n\u0131z.<\/p>\n<h4>2)E\u015fleme T\u00fcrlerini Kullanmamak<\/h4>\n<p>E\u011fer e\u015fleme t\u00fcrlerini ilk kez duyuyorsan\u0131z bu yaz\u0131y\u0131 okuduktan sonra AdWords hesab\u0131n\u0131zda kontrol etmeniz gereken \u015feyler var demektir. E\u015fleme t\u00fcrleri, anahtar kelimelerinizin tetiklenebilece\u011fi\u00a0 arama sorgular\u0131n\u0131 kontrol etmenizi sa\u011flar. Bu sayede, ekledi\u011finiz anahtar kelime say\u0131s\u0131n\u0131 s\u0131n\u0131rland\u0131rabilir, ilgili aramalarda tetiklenmesini sa\u011flayabilir ve diledi\u011finiz aramalarda reklamlar\u0131n g\u00f6sterimini engelleyebilirsiniz.<\/p>\n<h4>3)Negatif Anahtar Kelime Kullanmamak<\/h4>\n<p>Negatif anahtar kelimeler, anahtar kelimenizin tetiklenmesini istedi\u011finiz arama sorgular\u0131n\u0131 kontrol etmenizi sa\u011flar. B\u00f6ylece, gereksiz arama sorgular\u0131nda anahtar kelimenize olan eri\u015fim kald\u0131r\u0131lacakt\u0131r.\u00a0 AdWords hesab\u0131n\u0131zda hangi anahtar kelimeleri se\u00e7ece\u011finize, hangi e\u015fleme t\u00fcrlerini kullanaca\u011f\u0131n\u0131za\u00a0karar verirken negatif anahtar kelimeleri de kesinlikle g\u00f6zden ge\u00e7irmelisiniz.<\/p>\n<h4>4)Anahtar Kelimeleri \u0130lgili Gruplara Ay\u0131rmamak<\/h4>\n<p>Anahtar kelimeleri ilgili gruplara ay\u0131rabilmek i\u00e7in Google bize reklam grubu denen \u015feyi sunar. B\u00f6ylece her reklam gruplar\u0131 i\u00e7in ayr\u0131 ayr\u0131 reklamlar olu\u015fturabilirsiniz. Bu sayede kad\u0131n g\u00f6mlekleri arayana erkek g\u00f6mlek reklam\u0131 g\u00f6steriminin \u00f6n\u00fcne ge\u00e7mi\u015f olup, kullan\u0131c\u0131lara daha odakl\u0131 reklamlar g\u00f6sterebilirsiniz.<\/p>\n<h4>5)Reklam Uzant\u0131lar\u0131n\u0131 Kullanmamak<\/h4>\n<p>Reklam uzant\u0131lar\u0131n\u0131 kullanmak, reklam metinlerinizde ek a\u00e7\u0131klamalar vermenize imkan tan\u0131r. Bu sayede daha g\u00fc\u00e7l\u00fc, ilgi \u00e7ekici ve daha fazla bilgi yo\u011funlu\u011fu olan reklamlar olu\u015fturabilirsiniz.<\/p>\n<h4>6)Yanl\u0131\u015f A\u00e7\u0131l\u0131\u015f Sayfas\u0131 Se\u00e7imi<\/h4>\n<p>A\u00e7\u0131l\u0131\u015f sayfalar\u0131, m\u00fc\u015fterilerin reklama t\u0131klad\u0131ktan sonra kar\u015f\u0131s\u0131na \u00e7\u0131kan sayfalard\u0131r. Kullan\u0131c\u0131lar\u0131 kesinlikle anasayfalara y\u00f6nlendirmekten vazge\u00e7in. M\u00fc\u015fterileri sundu\u011funuz \u00fcr\u00fcn veya hizmetle ilgili bilgiler veren sayfalara y\u00f6nlendirmelisiniz.<\/p>\n<h4>7)Otomatik Kurallar\u0131 Yanl\u0131\u015f Kullanmak<\/h4>\n<p>Belirledi\u011finiz ko\u015fullar \u00e7er\u00e7evesinde kampanyalar\u0131n\u0131zda, reklamlar\u0131n\u0131zda, anahtar kelimelerinizde de\u011fi\u015fiklikler yapmak i\u00e7in\u00a0otomatik kurallar\u0131 hepimiz kullan\u0131yoruz.<\/p>\n<p>Otomatik kurallar her ne kadar i\u015f y\u00fck\u00fcn\u00fc azaltsa da kurallar\u0131 olu\u015ftururken dikkatli olunmal\u0131d\u0131r. Hangi ko\u015fullarda kurallar\u0131n \u00e7al\u0131\u015faca\u011f\u0131, hangi s\u00fcre zarf\u0131nda devreye girece\u011fi gibi bir \u00e7ok fakt\u00f6re dikkat etmelisiniz. Aksi halde, hesab\u0131n\u0131zda istemedi\u011finiz de\u011fi\u015fimler olabilir.<\/p>\n<p>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/metehanyilmaz.com.tr\/adwordste-otomatik-kurallar\/\">Google Ads&#8217;de Otomatik Kurallar<\/a><\/p>\n<h4>8)Konum Se\u00e7eneklerini Yanl\u0131\u015f Kullanmak<\/h4>\n<p>Google, reklamlar\u0131n\u0131z\u0131 g\u00f6stermek istedi\u011finiz konumlar\u0131n hedeflemesini yaparken iki farkl\u0131 se\u00e7enek sunar. Bunlardan birisi hedefledi\u011finiz b\u00f6lge ile ilgili arama yapan kullan\u0131c\u0131lar di\u011feri ise hedefledi\u011finiz b\u00f6lgede ya\u015fan kullan\u0131c\u0131lard\u0131r. Bu \u015fekilde farkl\u0131 iki hedefleme se\u00e7ene\u011fi sunar. \u00d6rne\u011fin i\u015fletmeniz sadece bulundu\u011fu konumda hizmet verebiliyorsa konum hedefleme ayar\u0131n\u0131z \u201ckullan\u0131c\u0131lar\u0131n bulundu\u011fu b\u00f6lge\u201d olmal\u0131d\u0131r. Aksi halde hedefledi\u011finiz konumda bulunmayan ancak hedefledi\u011finiz konum i\u00e7in arama yapan kullan\u0131c\u0131lara g\u00f6sterilebilir.<\/p>\n<h4>9) D\u00f6n\u00fc\u015f\u00fcmleri Hatal\u0131 Kontrol Etmek<\/h4>\n<p>Google Ads hesab\u0131n\u0131zda birden \u00e7ok \u015fekilde d\u00f6n\u00fc\u015f\u00fcm takibi yapabilirsiniz.\u00d6zellikle ge\u00e7mi\u015fi bir\u00e7ok ki\u015fi taraf\u0131ndan kontrol edilmi\u015f olan hesaplarda d\u00f6n\u00fc\u015f\u00fcm takibi noktas\u0131nda s\u0131k s\u0131k kar\u0131\u015f\u0131kl\u0131klar ya\u015fanabiliyor.Hem Google Ads d\u00f6n\u00fc\u015f\u00fcm etiketi hem de Google Analytics hesab\u0131ndan i\u00e7e aktar\u0131lan d\u00f6n\u00fc\u015f\u00fcmler olabiliyor. Bu kampanyalar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm verilerinin kar\u0131\u015fmas\u0131na yol a\u00e7acakt\u0131r. Bu durum hem kampanyalar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm verilerini yanl\u0131\u015f g\u00f6sterir hem de otomatik teklif stratejileriniz de hatal\u0131 \u00e7al\u0131\u015f\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3>BONUS: Google Analytics&#8217;i \u0130hmal Etmeyin<\/h3>\n<p>Dijital Analiz, M\u00fc\u015fterilerinizin ve potansiyel m\u00fc\u015fterilerinizin ya\u015fad\u0131klar\u0131 ve istedi\u011finiz sonu\u00e7lara d\u00f6n\u00fc\u015fen \u00e7evrimi\u00e7i deneyimi s\u00fcrekli olarak geli\u015ftirmek amac\u0131yla i\u015fletmenize ve rekabete ili\u015fkin nitelik ve nicelik verilerin analizidir.<\/p>\n<p class=\"nitro-offscreen\">Google Analytics yard\u0131m\u0131yla elde edebilece\u011finiz baz\u0131 veriler:<\/p>\n<ol class=\"nitro-offscreen\">\n<li>Ziyaret\u00e7ileriniz hangi kanallardan geliyor?<\/li>\n<li>Hangi kanallar\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 daha y\u00fcksek?<\/li>\n<li>Hangi kanallar\u0131n CPA maliyetleri daha d\u00fc\u015f\u00fck?<\/li>\n<li>Ziyaret\u00e7ilerinizi sitenizle ilk kez bulu\u015fturan sayfalar hangileri?<\/li>\n<li>Hangi sayfalar\u0131n\u0131z\u0131n performans\u0131 daha y\u00fcksek?<\/li>\n<li>Ziyaret\u00e7ileriniz hangi cihazlar\u0131 kullanarak web sitenizi ziyaret ediyorlar? Hangi cihazlar\u0131 kullanarak hedef tamaml\u0131yorlar?<\/li>\n<li>Ziyaret\u00e7ilerinizin demografik bilgileri nedir\u00a0? Demografik bilgilerin d\u00f6n\u00fc\u015f\u00fcm yolunda de\u011ferleri nedir?<\/li>\n<li>Kullan\u0131c\u0131lar hangi s\u0131kl\u0131kla web sitenizi ziyaret ediyor ? Ne kadar web sitenizde kal\u0131yor ?<\/li>\n<li>Rakiplerinize g\u00f6re web sitenizin durumu nas\u0131l?<\/li>\n<li>\u0130\u00e7erikleriniz kullan\u0131c\u0131lar\u0131 doyuruyor mu?<\/li>\n<li>Kullan\u0131c\u0131lar\u0131 al\u0131\u015fveri\u015ften vazge\u00e7iren sebepler neler?<\/li>\n<li>Hangi anahtar kelimelerden daha fazla d\u00f6n\u00fc\u015f\u00fcm elde ediyorsunuz?<\/li>\n<li>Mail kampanyalar\u0131n\u0131z\u0131n performans\u0131 nas\u0131l?<\/li>\n<li>Trafik kanallar\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l destekliyor ?<\/li>\n<\/ol>\n<p>\u0130lginizi \u00e7ekebilir:<a href=\"https:\/\/metehanyilmaz.com.tr\/google-analytics\"> <strong>Google Analytics<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\" wp-image-56972 aligncenter\" src=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-9-300x150.png\" alt=\"\" width=\"560\" height=\"280\" srcset=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-9-300x150.png 300w, https:\/\/earnado.com\/tr\/wp-content\/uploads\/2022\/09\/Adsiz-tasarim-9.png 700w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Reklamlar\u0131 Nedir? \u0130nternette gezinirken, mobil uygulamalar\u0131 kullan\u0131rken, e-postan\u0131z\u0131 okurken veya online al\u0131\u015fveri\u015f yaparken reklam g\u00f6r\u00fcrs\u00fcn\u00fcz. Google, internet siteleri \u00fczerinden reklamlar g\u00f6sterir. Google&#8217;\u0131n reklam a\u011f\u0131 ayr\u0131ca, Google&#8217;a ait olmayan 2 milyonu a\u015fk\u0131n web sitesi ve uygulama \u00fczerinde de reklam g\u00f6sterir&#8230;.<\/p>\n","protected":false},"author":417,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[],"class_list":["post-56824","post","type-post","status-publish","format-standard","hentry","category-reklam-yonetimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Reklamlar\u0131 - Earnado Google Reklamlar\u0131 -<\/title>\n<meta name=\"description\" content=\"Google reklamlar\u0131n\u0131n avantajlar\u0131ndan yararlanabilmeniz i\u00e7in kesinlikle bu yola ba\u015fvurmal\u0131s\u0131n\u0131z. 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