{"id":57103,"date":"2023-01-05T17:00:58","date_gmt":"2023-01-05T14:00:58","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=57103"},"modified":"2023-01-05T17:00:58","modified_gmt":"2023-01-05T14:00:58","slug":"agizdan-agiza-pazarlama","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/agizdan-agiza-pazarlama\/","title":{"rendered":"A\u011f\u0131zdan A\u011f\u0131za Pazarlama"},"content":{"rendered":"

A\u011f\u0131zdan A\u011f\u0131za Pazarlama<\/strong><\/h1>\n

\"\"<\/p>\n

\u0130nsan tarihi boyunca deneyimlerini,g\u00f6zlemlediklerini di\u011fer insanlarla payla\u015fma e\u011filimi g\u00f6stermi\u015ftir.<\/p>\n

\u00d6nceden do\u011fal ihtiya\u00e7 olarak uygulanan bu bilgi payla\u015f\u0131m\u0131, pazarlama alan\u0131n\u0131n araya girmesi ile t\u00fcm s\u00fcreci k\u00f6kten de\u011fi\u015ftirmi\u015ftir.<\/p>\n

 <\/p>\n

K\u0131saca hat\u0131rlatmak gerekirse a\u011f\u0131zdan a\u011f\u0131za pazarlama<\/strong>;\u00a0t\u00fcketicinin bir \u00fcr\u00fcn, al\u0131nan bir hizmet veya firma hakk\u0131ndaki deneyimlerini, g\u00f6r\u00fc\u015flerini s\u00f6zl\u00fc veya g\u00fcn\u00fcm\u00fcz teknolojisi sayesinde di\u011fer insanlar ile payla\u015fma \u015feklidir.<\/p>\n

 <\/p>\n

 <\/p>\n

A\u011f\u0131zdan a\u011f\u0131za pazarlama, m\u00fc\u015fterilerin karar verme s\u00fcrecini istenilen y\u00f6nde de\u011fi\u015ftirebilmektir.<\/p>\n

Pazarlama karman\u0131z aras\u0131na mutlaka dahil etmeniz gereken bu\u00a0a\u011f\u0131zdan a\u011f\u0131za pazarlama\u00a0<\/strong>y\u00f6nteminin etkisini k\u0131sa s\u00fcrede fark edeceksiniz.<\/p>\n

Bu konu hakk\u0131ndaki detayl\u0131 yaz\u0131m\u0131za buradan ula\u015fabilirsiniz<\/em><\/a><\/p>\n

 <\/p>\n

\u0130statistiklere g\u00f6re insanlar\u0131n birbirlerinden ald\u0131klar\u0131 tavsiyelerin,referanslar\u0131n sat\u0131n al\u0131m kararlar\u0131n\u0131 %90 gibi b\u00fcy\u00fck oranda etkiledi\u011fini \u00e7al\u0131\u015fmalar ortaya koymu\u015ftur. Bu yaz\u0131m\u0131zda A\u011f\u0131zdan a\u011f\u0131za pazarlama\u2019n\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair \u00f6nemli \u00f6rnekleri inceleyece\u011fiz.<\/p>\n

 <\/p>\n

Reebok<\/h2>\n

\"\"\"Rebook\"<\/p>\n

Reebok markas\u0131n\u0131 crossfit ayakkab\u0131lar\u0131n\u0131n rahatl\u0131\u011f\u0131 ile tan\u0131yor olabilirsiniz. Asl\u0131nda bu tan\u0131n\u0131rl\u0131k hi\u00e7 \u015fa\u015f\u0131rt\u0131c\u0131 bir sonu\u00e7 de\u011fil. Reebok, A\u011f\u0131zdan a\u011f\u0131za Pazarlama y\u00f6ntemini kullanarak fitness ayakkab\u0131s\u0131 \u00fcretiminden crossfit ayakkab\u0131lar<\/em> ile cross fit yapan belli bir kesime hitap edecek \u00f6zel bir \u00fcr\u00fcn tasarlad\u0131.<\/p>\n

\u00dcr\u00fcn\u00fc kullanan t\u00fcketicinin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131 ve \u00e7ok \u00f6zellikli \u00fcr\u00fcn rahatl\u0131\u011f\u0131ndan \u00f6yle s\u00f6z ettirdi ki m\u00fc\u015fteri \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 kendisi yapt\u0131. Firma,\u00fcr\u00fcn\u00fc sayesinde m\u00fc\u015fteriye \u201cB\u00fct\u00e7eni zorlasa bile bu rahatl\u0131\u011fa de\u011fer” c\u00fcmlesini kurdurdu.<\/p>\n

 <\/p>\n

Starbucks<\/h2>\n

\"\"\"\"<\/h2>\n

Bir \u00e7ift her sabah Starbucks\u2019a u\u011fray\u0131p hep ayn\u0131 boy kahveyi al\u0131r. Sadece bir g\u00fcn koca de\u011fi\u015fiklik yaparak, b\u00fcy\u00fck boy kahve ister. Bu s\u0131rada kad\u0131n e\u015fini arabada bekliyordur. Her g\u00fcn d\u00fczenli olarak ald\u0131klar\u0131 kahveden farkl\u0131 sipari\u015f verdiklerini fark eden g\u00f6revli, arabada e\u015fini bekleyen kad\u0131n\u0131n uzun bir g\u00fcn ge\u00e7irdi\u011fini d\u00fc\u015f\u00fcnerek kahvenin \u00fczerine not yazar. Yaz\u0131lan not \u015fudur :\u201cUmar\u0131z g\u00fcn\u00fcn\u00fcz iyi ge\u00e7er.\u201d<\/p>\n

(Hikaye aras\u0131nda belirtmeliyiz ki e\u015flerden birisi halkla ili\u015fkiler uzman\u0131 \ud83d\ude0a)<\/p>\n

Bu incelik bir hakla ili\u015fkiler uzman\u0131 olan bu m\u00fc\u015fterinin g\u00f6z\u00fcnden elbette ki ka\u00e7m\u0131yor. Firma g\u00f6revlisinin yazm\u0131\u015f oldu\u011fu notla birlikte kahvenin foto\u011fraf\u0131n\u0131 \u00e7ekerek sosyal medya sayfalar\u0131nda payla\u015fan kad\u0131n\u0131n g\u00f6nderisi birka\u00e7 ay i\u00e7inde h\u0131zl\u0131ca sosyal medyada yay\u0131l\u0131r. \u0130\u015fte ya\u015fanan olay sosyal medyada b\u00fcy\u00fck etki yarat\u0131r.<\/p>\n

M\u00fc\u015fteri kendisini mutlu eden ufac\u0131k bir not ile payla\u015f\u0131mda bulunuyor ve bug\u00fcn hala pop\u00fclerli\u011fini s\u00fcrd\u00fcren bir marka olu\u015fuyor. Bu \u00f6rnek A\u011f\u0131zdan A\u011f\u0131za Pazarlama y\u00f6ntemine dijital anlamda verilebilecek bir \u00f6rnek olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

A\u011f\u0131zdan A\u011f\u0131za Pazarlama \u0130nsan tarihi boyunca deneyimlerini,g\u00f6zlemlediklerini di\u011fer insanlarla payla\u015fma e\u011filimi g\u00f6stermi\u015ftir. \u00d6nceden do\u011fal ihtiya\u00e7 olarak uygulanan bu bilgi payla\u015f\u0131m\u0131, pazarlama alan\u0131n\u0131n araya girmesi ile t\u00fcm s\u00fcreci k\u00f6kten de\u011fi\u015ftirmi\u015ftir.   K\u0131saca hat\u0131rlatmak gerekirse a\u011f\u0131zdan a\u011f\u0131za pazarlama;\u00a0t\u00fcketicinin bir \u00fcr\u00fcn, al\u0131nan bir…<\/p>\n","protected":false},"author":460,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,76,853],"tags":[],"class_list":["post-57103","post","type-post","status-publish","format-standard","hentry","category-dijital-pazarlama","category-e-ticaret","category-icerik-pazarlama"],"yoast_head":"\nA\u011f\u0131zdan A\u011f\u0131za Pazarlama - Earnado<\/title>\n<meta name=\"description\" content=\"A\u011f\u0131zdan a\u011f\u0131za pazarlama, g\u00fcven temelli bir pazarlama y\u00f6ntemidir.Ki\u015filer, yak\u0131n \u00e7evrelerine ve onlar\u0131n ya\u015fad\u0131klar\u0131 deneyimlere g\u00fcven duyarlar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/agizdan-agiza-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u011f\u0131zdan A\u011f\u0131za Pazarlama - 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