{"id":6211,"date":"2019-08-07T12:06:33","date_gmt":"2019-08-07T12:06:33","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=6211"},"modified":"2023-01-05T16:25:29","modified_gmt":"2023-01-05T13:25:29","slug":"youtube-performans-olcme-yontemleri","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/youtube-performans-olcme-yontemleri\/","title":{"rendered":"Youtube Performans \u00d6l\u00e7me Y\u00f6ntemleri"},"content":{"rendered":"

G\u00fcn\u00fcm\u00fczde en pop\u00fcler web sitelerden olan <\/span>Youtube<\/b>, bir video sitesidir. Say\u0131s\u0131z konu ve i\u00e7eriklerle kendi t\u00fcr\u00fcnde en \u00e7ok tercih edilen ve en \u00e7ok trafi\u011fe sahip olan web sitedir. Dolay\u0131s\u0131yla \u00fcr\u00fcn veya hizmetlerinizi video i\u00e7erik haline getirip Youtube\u2019da yay\u0131nlaman\u0131z, olduk\u00e7a etkili bir reklam yolu olabilir. Yapt\u0131\u011f\u0131n\u0131z Youtube i\u00e7eriklerinin analizinin nas\u0131l yap\u0131ld\u0131\u011f\u0131n\u0131 gelin birlikte inceleyelim.<\/span><\/p>\n

YouTube Performans \u00d6l\u00e7me Nedir?<\/h2>\n

YouTube \u00fczerinden yapt\u0131\u011f\u0131n\u0131z payla\u015f\u0131mlar\u0131n, ka\u00e7 g\u00f6r\u00fcnt\u00fclenme ald\u0131\u011f\u0131n\u0131n ve videoda ne kadar s\u00fcre kal\u0131nd\u0131\u011f\u0131n\u0131n yani ortaya koydu\u011fu performans\u0131n de\u011ferlendirilmesi ve daha sonraki videolarda daha g\u00fc\u00e7l\u00fc i\u00e7erikler i\u00e7in neler yap\u0131lmas\u0131 gerekti\u011fi hakk\u0131nda bilgi vermek amac\u0131yla yap\u0131lan incelemeye <\/span>Youtube Performans \u00d6l\u00e7me<\/b> denir ve bu i\u015flemin ise 3 yolu vard\u0131r.<\/span><\/p><\/blockquote>\n

1. Video \u0130zleme Davran\u0131\u015f\u0131n\u0131 De\u011ferlendirin<\/b><\/h3>\n

\"Youtubeperformansolcumyontemleri\"
\nYoutube, videolar\u0131n\u0131z\u0131n g\u00fcncel olarak g\u00f6sterdi\u011fi performans\u0131 g\u00f6zlemenize olanak sunar ve bu performans g\u00f6zlemleri ile video i\u00e7eriklerinizi nas\u0131l geli\u015ftirebilece\u011finiz hakk\u0131nda size fikir verebilecek veri analizleri sunar.<\/span>
\nAnalitiklere eri\u015febilmek i\u00e7in<\/span> Youtube Studio<\/b>\u2019nun men\u00fcs\u00fcnden <\/span>Analytics<\/b> ba\u015fl\u0131\u011f\u0131n\u0131 se\u00e7in. Alt ba\u015fl\u0131klar aras\u0131nda \u0130zleme S\u00fcresi Raporlar\u0131n\u0131 se\u00e7erek, video izleme davran\u0131\u015f\u0131 ve video i\u00e7eri\u011finizi izleyen kitle hakk\u0131nda veriler bulabilirsiniz.<\/span><\/p>\n

\u0130zleme S\u00fcresi<\/b><\/h4>\n

\"youtubewatchtime\"
\n\u0130zleme s\u00fcresi raporu<\/b>nda, toplam izlenme s\u00fcresini ve izleyicilerin ki\u015fi ba\u015f\u0131na videonuzu ka\u00e7 dakika izledi\u011fini inceleyebilirsiniz.<\/span>
\nG\u00f6r\u00fcnt\u00fclenme<\/b>, videonuzun izlenme say\u0131s\u0131d\u0131r. G\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131, videonuzun pop\u00fclerli\u011fini de\u011ferlendirmenin temel yoludur, ancak sadece g\u00f6r\u00fcnt\u00fclenme \u00fczerinden videonun pop\u00fclerli\u011fini de\u011ferlendirmek pek de do\u011fru de\u011fildir. \u00c7ok say\u0131da g\u00f6r\u00fcnt\u00fclenme almak iyi gibi g\u00f6z\u00fckse de bu sadece oynat\u0131c\u0131n\u0131n ka\u00e7 kez y\u00fcklendi\u011fini g\u00f6steren bir analizdir. Yani izleyicilerin etkile\u015fimini veya izleyicilerin ne kadar s\u00fcre ya da ortalama ka\u00e7 dakika videoda kald\u0131\u011f\u0131 hakk\u0131nda herhangi bir bilgi vermez.<\/span><\/p>\n

\u0130zleyici Tutma<\/b><\/h4>\n

\"youtubeizleyici\"
\n\u0130zleyici kitlesi olu\u015fturmak olduk\u00e7a \u00f6nemli bir \u00f6l\u00e7\u00fcmd\u00fcr, \u00e7\u00fcnk\u00fc video i\u00e7eri\u011finizin ne kadar ilgi \u00e7ekici oldu\u011fu hakk\u0131nda size bilgi verir. Ne kadar \u00e7ok d\u00fczenli izleyiciniz varsa kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmede de o kadar etkilisinizdir. \u0130nsanlar\u0131n videolar\u0131n\u0131z\u0131 ortalama olarak ne kadar s\u00fcre izlediklerini de bu \u015fekilde belirleyebilirsiniz.<\/span>
\nE\u011fer<\/span> Youtube Studio<\/b>\u2019nun izlenme hakk\u0131nda bilgi veren g\u00f6r\u00fcnt\u00fclenme grafi\u011finin \u00fcst k\u0131sm\u0131ndaki Kitle grafi\u011fini<\/strong> incelerseniz, size burada video i\u00e7eri\u011finizle ilgili izleyicilerin tutumu hakk\u0131nda bilgi verir. \u00d6rnek olarak; \u0130zleyicilerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu izlemenin ilk birka\u00e7 saniyesinde ayr\u0131l\u0131yorlarsa bu durum ba\u015fl\u0131\u011f\u0131n\u0131z\u0131n veya \u00f6ne \u00e7\u0131kan g\u00f6rselinizin ilgi \u00e7ekerek videoyu a\u00e7malar\u0131na kar\u015f\u0131n, i\u00e7erik olarak yetersiz kal\u0131p video i\u00e7eri\u011finizden \u00e7\u0131kt\u0131\u011f\u0131 y\u00f6n\u00fcnde bilgi vermektedir.<\/span>
\nBir di\u011fer \u00f6rnek olarak ise; izleyiciler videonun ortas\u0131na kadar geldi\u011finde videodan \u00e7\u0131kt\u0131larsa, o zaman varman\u0131z gereken sonu\u00e7lar aras\u0131nda, video i\u00e7eri\u011finizin gere\u011finden uzun oldu\u011fu ya da ses kaymas\u0131, g\u00f6r\u00fcnt\u00fc kesilmesi gibi bir teknik aksakl\u0131k ya\u015fanm\u0131\u015f olabilece\u011fidir. Her iki durumda da bu verilerden yararlanarak, daha sonra olu\u015fturaca\u011f\u0131n\u0131z video i\u00e7eriklerinizi geli\u015ftirebilirsiniz.<\/span>
\nOrtalama g\u00f6r\u00fcnt\u00fclenme s\u00fcresi<\/strong>, izleyicilerin video i\u00e7eri\u011finizi kapatmadan \u00f6nce izledi\u011fi s\u00fcrenin ortalamas\u0131d\u0131r. Youtube bu verileri co\u011frafyaya, i\u00e7eri\u011fe, tarihe ve di\u011fer izleyici bilgilerine g\u00f6re filtreleme se\u00e7ene\u011fi sunar. B\u00f6ylece etkili bir \u015fekilde Youtube performans\u0131n\u0131z\u0131 \u00f6l\u00e7ebilirsiniz.<\/span><\/p>\n

Demografik<\/b><\/h4>\n

\"demografik\"
\nDemografik, izleyicileriniz hakk\u0131nda bilgi al\u0131p, do\u011fru hedef kitleye ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 belirlemenize olanak sa\u011flar. Bu raporda izleyicilerinizin, ya\u015f, cinsiyet ve co\u011frafi konumu hakk\u0131nda bilgi alarak YouTube performans\u0131n\u0131z\u0131 \u00f6l\u00e7ebilirsiniz.<\/span>
\nBu raporu inceledi\u011finizde, izleyicilerin ya\u015f aral\u0131klar\u0131n\u0131 ve cinsiyetini kategorize eden bir tablo kar\u015f\u0131n\u0131za \u00e7\u0131kar. Co\u011frafyaya ve i\u00e7eri\u011finizin hangi cihaz t\u00fcr\u00fcnden izlendi\u011fine g\u00f6re bilgi alman\u0131za da bu grafik ile m\u00fcmk\u00fcn. Bu bilgiler i\u00e7eri\u011finizdeki anlat\u0131m \u015feklinizi, etiketlerinizi ve g\u00f6rsellerinizi belirlemenizde de size yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/p>\n

Oynatma Konumlar\u0131<\/b><\/h4>\n

Oynatma konumlar\u0131 raporu<\/strong>nu, videonuzun nereden izlendi\u011fini \u00f6\u011frenmek i\u00e7in inceleyebilirsiniz. Bu konumlar videonuzun URL\u2019sini yerle\u015ftiren websiteler, Youtube kanal\u0131n\u0131z veya di\u011fer uygulamalar olabilir.<\/span><\/p>\n

Trafik Kaynaklar\u0131<\/b><\/h4>\n

Trafik Kayna\u011f\u0131 Raporu<\/strong>, g\u00f6r\u00fcnt\u00fcleyenlerin videonuzu nerede ve nas\u0131l buldu\u011fuyla ilgili size bilgi verir. Bu veriler size izleyici kitleniz hakk\u0131nda daha fazla bilgi edinme olana\u011f\u0131 sa\u011flar.<\/span>
\n\u00d6rne\u011fin, izleyicilerinizin video i\u00e7eri\u011finizi \u00f6nerilen videolardan, sosyal medya ba\u011flant\u0131lar\u0131ndan veya Youtube aramalar\u0131 gibi y\u00f6ntemlerden bulup bulmad\u0131\u011f\u0131n\u0131 belirleyebilirsiniz. E\u011fer video i\u00e7eri\u011finiz Google ve Youtube aramalar\u0131nda y\u00fcksek s\u0131ralarda de\u011filse anahtar kelimelerinizi ve etiketlerinizi ayarlaman\u0131z i\u00e7in iyi bir sebep olabilir.<\/span><\/p>\n

Cihaz T\u00fcr\u00fc<\/b><\/h4>\n

Cihaz t\u00fcr\u00fc raporu<\/b>, izleyici kitlenizin video i\u00e7eriklerinizi oynatmak i\u00e7in kulland\u0131\u011f\u0131 farkl\u0131 cihazlar\u0131 ve i\u015fletim sistemlerini \u00f6\u011frenmenize yard\u0131mc\u0131 olur. Bu \u015fekilde Youtube performans\u0131n\u0131z\u0131 \u00f6l\u00e7me konusunda daha etkili olursunuz.<\/span><\/p>\n

2. Youtube \u0130zleyici Kitlenizin Kat\u0131l\u0131m\u0131n\u0131 De\u011ferlendirin<\/b><\/p>\n

\"Youtubeperformansolcumyontemleri\"
\nYoutube kat\u0131l\u0131m raporu<\/strong>, izleyicilerinizin geri d\u00f6n\u00fc\u015flerini inceler. E\u011fer izleyicileriniz markan\u0131zla etkile\u015fime girmiyorsa, siz de buna g\u00f6re hamle yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Abonelik Durumu Raporu<\/b><\/h4>\n

\"youtubeabonelik\"<\/p>\n

Abone<\/b>, bir kanal\u0131n takip\u00e7isi olup yapt\u0131\u011f\u0131 video i\u00e7eriklerin bildirimlerini alan ve onlar\u0131 d\u00fczenli olarak takip eden izleyicilerdir. Elbette abone kazanmak pek kolay de\u011fildir. Yapt\u0131\u011f\u0131n\u0131z video i\u00e7erikler izleyicilerinizi etkilemeli, onlara yeni \u015feyler katmal\u0131, onlar\u0131 yeni video i\u00e7erikleri beklemeye, izlemeye ve videonuzu be\u011fenmeye te\u015fvik etmelidir.<\/span>
\nAbonelik durumu raporunda<\/b>, kanal\u0131n\u0131z\u0131n sahip oldu\u011fu abonelerin zamanla art\u0131\u015f veya azal\u0131\u015f\u0131n\u0131 analiz edebilirsiniz. E\u011fer g\u00f6z\u00fcn\u00fcze \u00e7arpan b\u00fcy\u00fck \u00e7apl\u0131 bir abone kayb\u0131 ya\u015f\u0131yorsan\u0131z, bu i\u00e7eriklerinizde bir sorun oldu\u011fu anlam\u0131na gelir. Bu rapora g\u00f6re i\u00e7eriklerinizde d\u00fczenlemelere gidip, kanal\u0131n\u0131z\u0131 geli\u015ftirebilirsiniz. Bu metrik Youtube performans\u0131n\u0131z\u0131 \u00f6l\u00e7erken olduk\u00e7a yararl\u0131 bilgiler verebilir.<\/span><\/p>\n

Like ve Dislike<\/b><\/h4>\n

\"youtubelike\"
\nLike ve Dislike raporu<\/strong>, video i\u00e7eri\u011finizin zaman i\u00e7erisinde ka\u00e7 ki\u015finin be\u011fenip be\u011fenmedi\u011fini inceleyen rapordur. \u0130zleyiciler be\u011fenip be\u011fenmemeye genellikle duygusal yakla\u015f\u0131rlar. Bu raporu g\u00f6z \u00f6n\u00fcne alarak i\u00e7eriklerinizi yeniden d\u00fczenleyebilir, gelecekte yapaca\u011f\u0131n\u0131z video i\u00e7erikler i\u00e7in yol haritas\u0131 belirleyebilirsiniz.<\/span><\/p>\n

Yorumlar<\/b><\/h4>\n

\"youtubeyorumlar\"
\nVideo i\u00e7erikler i\u00e7in yorum say\u0131s\u0131, \u00f6nemli bir geri d\u00f6n\u00fc\u015f etkile\u015fimidir. Olumlu veya olumsuz geri d\u00f6n\u00fc\u015f\u00fcmler sizin i\u00e7in \u00f6nemli bir kriter olmal\u0131d\u0131r \u00e7\u00fcnk\u00fc olumsuz geri d\u00f6n\u00fc\u015flerde izleyicileriniz genellikle be\u011fenmedi\u011fi k\u0131sm\u0131 size s\u00f6yleyecektir. Bu da sizin yapaca\u011f\u0131n\u0131z yeni video i\u00e7eriklerde bu k\u0131s\u0131mlara dikkat edip onlar\u0131n da ilgisini \u00e7ekebilecek \u015fekilde yapma olana\u011f\u0131 sa\u011flayacakt\u0131r. Bu sebepten yorumlar\u0131n hepsini okumal\u0131 ve geri d\u00f6n\u00fc\u015fler yapmal\u0131s\u0131n\u0131z. Youtube performans\u0131n\u0131z\u0131 \u00f6l\u00e7menizdeki belkide en \u00f6nemli etmen yorumlar\u0131 incelemek olacakt\u0131r.<\/span><\/p>\n

Payla\u015f\u0131m Hizmeti<\/b><\/h4>\n

\"youtubepaylasim\"
\nPayla\u015f\u0131mlar<\/b>, video i\u00e7erikler i\u00e7in en \u00f6nemli etkile\u015fimlerden birisidir. \u0130zleyicileriniz, i\u00e7eri\u011finizi be\u011fenirse bunu <\/span>Facebook<\/b>, <\/span>Twitter<\/b> vb. gibi sosyal platformlarda payla\u015fabilir, i\u00e7eri\u011finiz hakk\u0131nda olumlu yorumlarla g\u00f6r\u00fcnt\u00fclenme say\u0131n\u0131z\u0131 artt\u0131r\u0131rken abone ve yorum say\u0131n\u0131z\u0131 da etkileyebilir. Kimse be\u011fenmedi\u011fi bir i\u00e7eri\u011fi payla\u015fmaz. Bu sebepten YouTube performans\u0131n\u0131z\u0131 \u00f6l\u00e7\u00fcp, de\u011ferlendirme yaparken olduk\u00e7a yard\u0131mc\u0131 olabilir.<\/span>
\n\u0130lginizi \u00c7ekebilir:<\/span> En iyi i\u00e7erik pazarlama stratejileri ve \u00f6nerileri<\/span><\/a><\/p>\n

3.Tavsiye Trafi\u011fi Hesaplama<\/b><\/h3>\n

\"youtubetavsiyetrafigi\"<\/p>\n

Di\u011fer ba\u015fl\u0131klar\u0131m\u0131zda, <\/span>Youtube<\/b> analitik \u00fczerinde inceleyebilece\u011finiz Youtube performans \u00f6l\u00e7me y\u00f6ntemlerinden bahsettik. Bu veriler <\/span>Youtube Performans \u00d6l\u00e7\u00fcmleri<\/b> ile video i\u00e7eriklerinizin nas\u0131l etkile\u015fime girdiklerini incelemenize olanak sa\u011flar. Youtube\u2019un websitenize ne kadar trafik ta\u015f\u0131d\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek i\u00e7inse kanal\u0131n\u0131z\u0131 <\/span>Google Analytics<\/b> hesab\u0131n\u0131za ba\u011flayabilirsiniz.<\/span>
\nBu yaz\u0131m\u0131zda <\/span>Youtube \u00fczerinde payla\u015ft\u0131\u011f\u0131n\u0131z video i\u00e7erikleri incelemek i\u00e7in<\/span> Youtube Performans \u00d6l\u00e7\u00fcm Y\u00f6ntemlerini<\/b> inceledik. Umar\u0131z sizler i\u00e7in faydal\u0131 olmu\u015ftur. Sizler de konu ile alakal\u0131 merak etti\u011finiz, kafan\u0131za tak\u0131lan sorular\u0131 bizlere y\u00f6neltebilir, etkin bir tart\u0131\u015fma platformu yaratarak bu konuya ilgili herkesin merak etti\u011fi sorular\u0131n yan\u0131tlar\u0131n\u0131 bulmas\u0131na yard\u0131mc\u0131 olabiliriz. <\/span>Earnado<\/b> i\u00e7erisinde sizleri daha fazla bilgilendiriyor olaca\u011f\u0131z. <\/span>Bizi takipte kal\u0131n!<\/p>\n","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde en pop\u00fcler web sitelerden olan Youtube, bir video sitesidir. Say\u0131s\u0131z konu ve i\u00e7eriklerle kendi t\u00fcr\u00fcnde en \u00e7ok tercih edilen ve en \u00e7ok trafi\u011fe sahip olan web sitedir. Dolay\u0131s\u0131yla \u00fcr\u00fcn veya hizmetlerinizi video i\u00e7erik haline getirip Youtube\u2019da yay\u0131nlaman\u0131z, olduk\u00e7a etkili…<\/p>\n","protected":false},"author":29,"featured_media":34765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,74,62],"tags":[],"class_list":["post-6211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklamcilik","category-sosyal-medya"],"yoast_head":"\nYoutube Performans \u00d6l\u00e7me Y\u00f6ntemleri - Earnado<\/title>\n<meta name=\"description\" content=\"Youtube performans \u00f6l\u00e7me y\u00f6ntemleri nelerdir? 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