{"id":7108,"date":"2019-09-30T09:02:09","date_gmt":"2019-09-30T09:02:09","guid":{"rendered":"http:\/\/earnado.com\/tr\/?p=7108"},"modified":"2023-01-05T16:27:18","modified_gmt":"2023-01-05T13:27:18","slug":"web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler","status":"publish","type":"post","link":"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/","title":{"rendered":"Web Sitesi Trafi\u011fini \u00d6\u011frenme Yollar\u0131 – Uzman\u0131ndan \u00d6neriler"},"content":{"rendered":"

Dijital pazarlama, <\/strong>g\u00fcn\u00fcm\u00fczde aktif olan t\u00fcm sekt\u00f6rlerde \u00f6nemini ortaya koymu\u015ftur. Kendi web sitenizin trafi\u011fini analiz edebilece\u011finiz ve sonu\u00e7lar\u0131n\u0131za g\u00f6re yol haritas\u0131 \u00e7izebilece\u011finiz gibi, rakiplerinizi de analiz ederek onlardan bir ad\u0131m \u00f6nde olmay\u0131 hedeflemelisiniz. Sitenizin trafi\u011fini \u00f6\u011frenebilmek size \u00e7ok \u015fey kazand\u0131racakt\u0131r. Rekabet analizi, sat\u0131n alma, reklam verme, karar a\u015famalar\u0131… Dijital pazarlamada web sitesi y\u00f6netimini d\u00fczg\u00fcn ve do\u011fru bir \u015fekilde yaparak \u00fcr\u00fcn&hizmet kalitenizi art\u0131rabilir, potansiyel m\u00fc\u015fteriler elde edebilir, daha \u00e7ok kar yapabilir, k\u0131saca pozitif etkilerini hemen g\u00f6rmeye ba\u015flayabilirsiniz. Elbette bunlar\u0131 yapabilmenin bir ka\u00e7 yolu var ve ben sizinle bunlar\u0131 olabildi\u011fince a\u00e7\u0131k ve net bir \u015fekilde aktarabilmeyi hedefliyorum \ud83d\ude42 Gerisi size kalm\u0131\u015f! Hadi bakal\u0131m ba\u015flayal\u0131m. \u0130lginizi \u00c7ekebilir: Dijital Pazarlama Kitap \u00d6nerileri<\/a><\/p>\n

Google Analytics<\/h2>\n

\"googleanalytics\"
\nBilmeyen, duymayan yoktur diye d\u00fc\u015f\u00fcn\u00fcyorum.. Google Analytics<\/strong> k\u0131saca belirtmek gerekirse web sitesi performans \u00f6l\u00e7me arac\u0131 olarak g\u00f6r\u00fclebilir. Sitenizi ka\u00e7 ki\u015fi, hangi saatlerde, hangi sayfalar\u0131 vs. ziyaret ediyorsa, bunlar\u0131n hepsini analiz etmenizi sa\u011fl\u0131yor.K\u0131saca ziyaret\u00e7ilerin davran\u0131\u015flar\u0131n\u0131 rapor ederek, rapor sonu\u00e7lar\u0131 do\u011frultusunda ne gibi aksiyon alabilece\u011finize y\u00f6nelik bir yol haritas\u0131 \u00e7iziyor. “Kim, nereden gelmi\u015f ve hangi ba\u011flant\u0131lar ile \u00e7\u0131k\u0131\u015f yapm\u0131\u015f” bunun gibi sorular\u0131n\u0131za cevap veriyor. \u0130\u00e7eriklerinizin, ziyaret\u00e7iler taraf\u0131ndan be\u011fenme ve be\u011fenmeme oran\u0131n\u0131 \u00f6\u011frenebiliyorsunuz. Anahtar kelimelerinizin, SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 g\u00f6rerek, bu \u00e7er\u00e7evede aksiyon alabilirsiniz.
\nAma tabii ki de rakiplerinizin trafi\u011fini bu ara\u00e7 ile birlikte \u00f6l\u00e7emezsiniz. O zaman bir sonra ki ba\u015fl\u0131\u011f\u0131 daha dikkatli okuyun! \u00c7\u00fcnk\u00fc sizin sitenizin de\u011fil, rakiplerinizin site trafi\u011fi ile alakal\u0131 k\u00fc\u00e7\u00fck ve g\u00fczel ipu\u00e7lar\u0131 payla\u015faca\u011f\u0131m. Bu payla\u015f\u0131m yollar\u0131n\u0131 kendiniz i\u00e7inde kullanabilirsiniz \ud83d\ude42 \u0130ncelemenizi tavsiye etti\u011fimiz i\u00e7eri\u011fimiz: Daha \u0130yi Re-Marketing \u0130\u00e7in Google Analytics Kullanma<\/a><\/p>\n

\"webtrafik\"<\/p>\n

<\/h2>\n

Site Trafik Tahmin Ara\u00e7lar\u0131<\/h2>\n

Trafik tahmin ara\u00e7lar\u0131 iki gruba ayr\u0131lmaktad\u0131r. Her bir grubu inceleyip hangisinin verimli olaca\u011f\u0131na karar verdikten sonra yolunuzu \u00e7izmek sizin i\u00e7in daha verimli olacakt\u0131r. Bu gruplar\u0131 iki ayr\u0131 fakt\u00f6r <\/strong>olarak ele al\u0131p detayl\u0131 incelemek gerekir.<\/p>\n

Toplam Trafik Tahmin Ara\u00e7lar\u0131<\/h3>\n

Toplam trafik tahmin ara\u00e7lar\u0131 bir sitenin ortalama trafik miktar\u0131n\u0131 belirten ara\u00e7lar olarak belirtebiliriz. Ara\u00e7lara g\u00f6z atal\u0131m;<\/p>\n

SimilarWeb<\/strong><\/h4>\n

SimilarWeb, d\u00fcnyan\u0131n herhangi bir yerindeki web sitesinin trafi\u011fini \u00f6l\u00e7mek i\u00e7in tercih edilen pop\u00fcler bir ara\u00e7t\u0131r. Birbirinden farkl\u0131 verileri size sunabilir. Siteden hemen \u00e7\u0131kma oran\u0131, ziyaret\u00e7i ba\u015f\u0131na sayfa say\u0131s\u0131, sitelerin ortalama ziyaret edilme s\u00fcresini, toplam ziyaretler bunlar gibi bilgileri size raporlanm\u0131\u015f \u015fekilde sunabilir. K\u0131saca size global pazar bilgisi sunabiliyor ve dijital \u00fcr\u00fcn&servislerin; performans,b\u00fcy\u00fcme ve trend takibi i\u00e7in kullan\u0131labilecek rekabet ve de performans analiz arac\u0131 diyebiliriz.<\/p>\n

SemRush<\/strong><\/h4>\n

\"semrush\"<\/p>\n

\u00d6zellikle organik trafik tahmin ve istatistik arac\u0131 olarak bilinse de, trafik analiz arac\u0131 ile \u00e7ok daha fazla fonksiyon ger\u00e7ekle\u015ftirebiliyor. Ziyaretler, ortalama ziyaret s\u00fcresi, ziyaret ba\u015f\u0131na sayfa say\u0131s\u0131 gibi verileri size sunabiliyor. \u00dclkelere g\u00f6re trafik verilerini de iste\u011finiz takdirde g\u00f6rebilmenize olanak sa\u011fl\u0131yor.
\nSimilarWeb ve SemRush bu durumda biraz benzer g\u00f6r\u00fcnse de detayl\u0131 ara\u015ft\u0131rma sonras\u0131 farkl\u0131l\u0131klar\u0131 g\u00f6r\u00fcnecektir. Hangisi size daha uygun ve beklentilerinizi kar\u015f\u0131l\u0131yorsa, diledi\u011finiz arac\u0131 se\u00e7mekte \u00f6zg\u00fcrs\u00fcn\u00fcz.<\/p>\n

Organik Trafik Tahmin Ara\u00e7lar\u0131<\/h3>\n

Ahrefs<\/strong><\/h4>\n

Neredeyse t\u00fcm siteler i\u00e7in organik veri analizini sunabilmekte.\u0130sterseniz \u00fclkeye g\u00f6re organik trafi\u011fi g\u00f6rebilir ya da trafik verilerini global olarak ele alabilirsiniz. Trafik kaynaklar\u0131n\u0131; do\u011frudan, y\u00f6nlendirme gibi trafik istatistiklerini \u00f6\u011frenebilirsiniz t\u0131pk\u0131 Google Analytics<\/strong>‘de oldu\u011fu gibi. En iyi organik anahtar kelimeler<\/strong>, en iyi y\u00f6nlendirmeler gibi analizleri \u00f6\u011frenebilir ve aksiyon alabilirsiniz. Web sitenizde yer alan hangi sayfan\u0131n, ziyaret\u00e7ileriniz taraf\u0131ndan daha \u00e7ok tercih edildi\u011fini \u00f6\u011frenmek istiyorsan\u0131z bu ara\u00e7 i\u015finize yarayabilir. Ahrefs ‘in d\u00fcnyan\u0131n en \u00e7ok tercih edilen analiz arac\u0131 oldu\u011funu belirtmekte ise fayda var. Seo \u0130\u00e7in Do\u011fru Anahtar Kelime Bulma<\/a> Yaz\u0131m\u0131z\u0131 \u0130nceleyibilirsiniz.<\/p>\n

SemRush<\/strong><\/h4>\n

SemRush, anl\u0131k veriler sunmak yerine 1 ay\u0131 kapsayacak \u015fekilde veriler sunmaktad\u0131r. Ayn\u0131 Ahrefs gibi Google verilerinden yararlanarak veriler sunar. SemRush bir \u00e7ok SEO uzman\u0131 taraf\u0131ndan \u00f6nerilir. K\u0131sacas\u0131, casusluk yapmak isterseniz, rakip sitenizin en yak\u0131n takip\u00e7ilerinden biri olabilirsiniz \ud83d\ude42 Alan\u0131nda ba\u015far\u0131l\u0131 olan rakipleri takip etmek ve att\u0131\u011f\u0131 ad\u0131mlar\u0131 g\u00f6rerek hareket etmek b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Hatalar\u0131n\u0131z\u0131 farketmenizi sa\u011flar ve sonraki ad\u0131mlar\u0131n\u0131z hakk\u0131nda bilgi verir Semrush, trafik \u00f6l\u00e7menin yan\u0131 s\u0131ra; rakip web sitesinin kulland\u0131\u011f\u0131 anahtar kelimeleri analiz eder ve size raporlama yapar. Buna g\u00f6re odaklanaca\u011f\u0131n\u0131z anahtar kelimelerin rekabet oran\u0131n\u0131 g\u00f6rebilir ve odaklanabilirsiniz.
\nEvet, bir yaz\u0131m\u0131z\u0131n daha sonuna geldik. Sizler i\u00e7in rakiplerinizi analiz edebilece\u011finiz bir yaz\u0131 derledim. Umar\u0131m yard\u0131mc\u0131 olabilmi\u015fimdir \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital pazarlama, g\u00fcn\u00fcm\u00fczde aktif olan t\u00fcm sekt\u00f6rlerde \u00f6nemini ortaya koymu\u015ftur. Kendi web sitenizin trafi\u011fini analiz edebilece\u011finiz ve sonu\u00e7lar\u0131n\u0131za g\u00f6re yol haritas\u0131 \u00e7izebilece\u011finiz gibi, rakiplerinizi de analiz ederek onlardan bir ad\u0131m \u00f6nde olmay\u0131 hedeflemelisiniz. Sitenizin trafi\u011fini \u00f6\u011frenebilmek size \u00e7ok \u015fey kazand\u0131racakt\u0131r….<\/p>\n","protected":false},"author":22,"featured_media":34149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamcilik"],"yoast_head":"\nWeb Sitesi Trafi\u011fini \u00d6\u011frenme Yollar\u0131 - Uzman\u0131ndan \u00d6neriler - Earnado<\/title>\n<meta name=\"description\" content=\"Kendini web sitenizi analiz edebiliyorsunuz peki ya rakiplerinizi ? Web sitesi trafi\u011fini \u00f6\u011frenmenin yollar\u0131n\u0131 g\u00f6rmek i\u00e7in t\u0131klaman\u0131z yeterli !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Sitesi Trafi\u011fini \u00d6\u011frenme Yollar\u0131 - Uzman\u0131ndan \u00d6neriler - Earnado\" \/>\n<meta property=\"og:description\" content=\"Kendini web sitenizi analiz edebiliyorsunuz peki ya rakiplerinizi ? Web sitesi trafi\u011fini \u00f6\u011frenmenin yollar\u0131n\u0131 g\u00f6rmek i\u00e7in t\u0131klaman\u0131z yeterli !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/\" \/>\n<meta property=\"og:site_name\" content=\"Earnado\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T09:02:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-05T13:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/09\/Earndo-Blog-Icerik-Kapak-Konsepti-Kopyasi-Kopyasi-770x400-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Serra Sualp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Serra Sualp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/\",\"url\":\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/\",\"name\":\"Web Sitesi Trafi\u011fini \u00d6\u011frenme Yollar\u0131 - Uzman\u0131ndan \u00d6neriler - Earnado\",\"isPartOf\":{\"@id\":\"https:\/\/earnado.com\/tr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/earnado.com\/tr\/web-sitesi-trafigini-ogrenme-yollari-uzmanindan-oneriler\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/earnado.com\/tr\/wp-content\/uploads\/2019\/09\/Earndo-Blog-Icerik-Kapak-Konsepti-Kopyasi-Kopyasi-770x400-1.png\",\"datePublished\":\"2019-09-30T09:02:09+00:00\",\"dateModified\":\"2023-01-05T13:27:18+00:00\",\"author\":{\"@id\":\"https:\/\/earnado.com\/tr\/#\/schema\/person\/17b9ade8d55a2c39aef513aec35bba99\"},\"description\":\"Kendini web sitenizi analiz edebiliyorsunuz peki ya rakiplerinizi ? 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