The shortest answer to the question of what a CTA is would be a “motivating message”. It also appears as a word expansion in the form of Call to Action.

So, if we skip the word meaning, what really is a Call to Action (CTA)?

What is Call To Action (CTA Definition)

CTA are images, lines, or buttons on websites that encourage your visitors, audience, and potential customers to take action, buy, or communicate. For the simplest example, the links in the form of “Click Here” are a call to action, that is, a motivating message. 

CTA phrases and buttons have form of uses and purposes. You can’t just put a button and write “click me” on it and expect visitors to click it. That’s why we will give you information on what is an effective CTA and how to use it effectively.

3 Steps Writing an Attractive Call To Action

The visual design of Call to Action (CTA) expressions is significant substantial in order to attract the attention of customers and make them act. Its compatibility with the website, the font used, the color of the text and the background, if the CTA expression is conveyed with the help of a button; The shape, size, color of the button used and where it is positioned on the page are also important.

You may be interested: Best Practices for Managing Google Ads Campaigns

Before you write your call to action, you need to identify the goal you’re trying to achieve. Increasing your subscriptions, promoting your product or increasing your sales may be one of your goals. After you set your goal, you need to think about how you will take your user/customer into action and put it in writing. 

1- Use powerful action words

Remember, the best call-to-action sentences are usually short and use powerful verbs. It directly addresses the user. But from another point of view, can a call to action be longer than a sentence? Definitely yes. Your call to action should generally be short, but it doesn’t have to be ridiculously short. It must contain the essence of the action.

The brevity and directness of a well-written call-to-action will focus on what’s important and eliminate distractions.

Instead of a weaker call-to-action like click here, an effective call-to-action example would use more specific words that speak directly to the desired outcome.

2- Evoke emotion or enthusiasm

Evoke emotions in your CTAs. No matter what emotion works well with your Happy, Sad, Horror themed message, how engaging a CTA is is more important. If you evoke emotions, people are more likely to interact.

3- Use Your Creativity

Don’t use the same call to action on every page, like a simple “buy now” or “subscribe”, it can cost you credibility. Get creative with the action you want users to take.

In this article, what is CTA and how should it be written? We have included these examples. Thanks to this article, you can now write a good CTA or understand the quality of a good CTA. Check on our other articles. 

Everything You Should Know About Call To Action (CTA) yazısı ilk önce Earnado üzerinde ortaya çıktı.

The Importance of Google Ads

Google ads will generate the majority of your revenue, whether you are a B2C or B2B business. For this purpose, you can have a website, an email marketing platform, and a social media presence. The total Google share of the digital advertising market is expected to reach $119.22 billion in 2017. Most of this money generated by the Search Engine Marketing, which accounts for 45% of the entire market.

Related Post: How To Do PPC Effectively

How to Optimize Google Ads

There are some initial things that you can do to optimize your Google Ads, But before we begin, let’s know the difference between Google ads and other ad formats, like native ads or sponsored posts. Google Ads are different from other forms of advertising because they use Google’s search data to place these ads for you. Hence, the ads that appear in Google search are those targeted to users of  your website. They are ads that are displayed when people type certain queries on Google. In contrast, other ad formats are those that can be placed anywhere on your website without the prior knowledge of Google. So, what are Google ads?

Suggestion link: Top Google Chrome Extentions

Optimize your campaign with keywords

In Google Ads is some important keywords you need to optimize: Google Ads allow you to create a search-based ad campaign. However, you can only advertise a particular keyword. If you want to attract more people to your website, then you can use a long-tail keyword, which means you have a wide selection to choose from. Google will give your advertisers the opportunity to be the only ones who advertise the keyword. How you optimize the content on your website depends on the content you publish on your website. Make sure to post high-quality content on your site to improve its traffic. Also, it is very important to update your content to keep the people engaged on your website. Conversion Rate Optimization Improving your conversion rate is a very important part of SEO.

Optimize your campaign with ad extensions

Before we take a look at the right practices and ideas, it is important to note that Google ads are dynamic and they are tweaked based on the real customer reviews. Therefore, you need to add a good ad extension in your ad campaigns to improve the performance. If your ad is good, your audience will remember it. Carry out a test campaign Take the first step towards effective marketing, by doing a test campaign. The first thing that you should know is that the best ads will attract the right audience. Collect user’s data Collecting user’s data is the most important step that you should implement in your advertising campaign. Use the Google AdWords tool to collect data from the users that you are going to contact.

Optimize your campaigns for YouTube ads

Let’s begin with improving your ads on YouTube. On average, people will spend 4 minutes and 25 seconds on YouTube watching videos every day. Thus, you can calculate and know that if your ads are seen and it generates enough traffic, you will get higher CTR. In order to optimize your ads for YouTube, you need to maximize your budget. The ROI will be higher and you will be able to acquire more. Here are the steps to improve your ads: Create an account on YouTube You need to create a YouTube channel and create a profile. This will increase your viewership. An ideal goal of your YouTube channel will be to get more subscribers and to reach more views in a short period of time. You need to optimize the top seven to ten videos of your channel for the current season.

Search Engine Optimization is crucial when growing a business. However, most people do not think of it or do not understand its importance. There are various parameters that can help determine if your optimization is effective. By starting with the right strategy and implementing it carefully, you can reap the benefits. So, when it comes to promoting your business and driving traffic to your website, Google Ads are one of the best options that you can choose.

How to Optimize Google Ads: A Guide for Beginners yazısı ilk önce Earnado üzerinde ortaya çıktı.

Is it a part of your original website? Is it the page that appears alone when you click on a link that appeared on ads from Google, Instagram, Facebook, or your e-mail?

Google Ads and Google Analytics, refer to any page that you “land on” as a landing page.

Here is the Oxford definition: “A web page which serves as the entry point for a website or a particular section of a website.

Types of Landing Pages

Because the definition is so broad, there are many types of pages that can be classified as a “landing page”. Here are some examples:

• Squeeze Page
• Splash Page
• Lead Capture Page
• Click-Through Page
• “Get Started”  Page
• “Unsubscribe” Page
• Long-form Sales Page
• Paid Advertising Page
• 404 Landing Page
• “About Us” Page
• “Coming Soon” Page
• Pricing Page
• “Thank You” Page

The point is, it does not really matter which page it is or even what it is. What makes a landing page unique is its purpose and benefits for your business. And that’s what differentiates the meaning of “landing pages” as used by digital marketers.

What Is the Purpose of a Landing Page?

Landing pages are created specifically for a marketing or advertising campaign in the context of digital marketing. Their purpose is to generate new leads. It is where visitors “land” after they click the link on an ad, e-mail etc. We design landing pages precisely for this first impression. You want to have customers’ attention without boring them with excessive information like on the main page of your website, you want it to be simple so it captures the attention and directs it to your campaign. This is also the difference between advertising your campaign on your main page and the landing page.

Landing Page and Business Goals:

Landing pages capture the attention of the prospect easily and without any distractions, and that makes landing pages one of the best and most useful ways for the new lead generation.

It is this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

Up to 75% of sales are lost due to a poor landing page experience. First impressions are critical, especially in the digital world, so you need your landing page to simultaneously meet customer expectations, sell your product or service, and communicate your trustworthiness and credibility.

Landing Page Factors to Consider

What makes a landing page successful? We have analyzed some of the successful landing pages and summed up the factors that made them successful. In this list, you will see a few examples of how those factors are displayed successfully on those pages. But first, let’s find out what those factors are and understand each one  briefly.

 1) Captivating the Attention

Without having their attention and getting them to check out your page, no matter how good you did in the following steps, how much effort you put in, there will be no difference between an undesired spam page and your page; you will be treated the same way, an instant click to close the page. So you have to do a good job designing the page so that it captivates your audience’s attention just in seconds.

 2) Creating Trust

If you fail to create the sparks of trust, no matter how shiny your product is, it will crash and burn. So there is a rule of thumb in any sale, create trust. Especially on the internet, where the risk of fraud concerns people more, it is the most important thing.

 3) Encourage Them To Take The Initiative

If you don’t encourage and persuade them to perform the desired action, they will not do it. All those former steps were only preconditions merely to get to this one. And this is where you “close the deal”, so to speak. If you don’t give them a valid reason, you will lose the lead.

Give enough information about your product, event, etc. Touch your audience’s emotions, rather than to just give plain information.

Landing Page Examples

And now, we want you to examine the following examples as you keep those rules in mind. Each page has its own strong and weak sides, and now, you can realize them.

– Marketo Landing Page Example

At the bottom of the page, you see some customers of Marketo. This immediately creates what we call “social proof”, which is a powerful way to build trust. And right above that, you see a quote from a client, another social proof. And there is a list explaining why Marketo was named a leader. The purpose of the whole page is to create trust. This is, no doubt, a perfect example of how to do so.

This page also does a good job explaining briefly what it is about. So this checks our 3rd rule, giving enough information.

– Slack Landing Page Example

So, on this page, you can realize how those bright colors captures your attention just in a blink of an eye.

– Connect Landing Page

In this example, Nicole Kidman welcomes us as we “land on” the page, a social proof that creates trust, also gets our attention. At the bottom of the page, you can see they are offering us a brief reason why we should take the initiative.

– EVS33 Landing Page

Again, you can clearly see that the bright colors get our attention. There is enough information about what the page is about and it is designed to make you take action.

So far, we have looked at some of the landing pages with good attributes. The best landing page is the page precisely designed for your purposes and needs.

For more information on how to professionally design a landing page for your business, please don’t hesitate to contact Earnado!

Best Landing Page Examples yazısı ilk önce Earnado üzerinde ortaya çıktı.

How To Use Tiktok For Business yazısı ilk önce Earnado üzerinde ortaya çıktı.

What is PPC?

PPC is a type of online advertising model where a business is billed for each click that a user does on one of their ads. Where advertisers pay publishers such as Google, Facebook, LinkedIn.. etc.

PPC Channels

Google Ads

You can advertise using multiple types of campaigns across the Google Network. Here are some of the campaign types that Google provides to marketers.

1.    Search Campaigns

Search campaigns are the most widely known pay-per-click ad format. where ads appear on the search results page according to the search term. This ad type works with the CPC model, charging occurs only when users click on your ads.

2.    Display Ad Network

Display ad network is a large network that allows you to publish ads on millions of websites included in Google. You can capture your target audience interest, website topics, demographic features by using the display advertising network. At the same time, this network allows you to show your ads only on the websites you choose.

3.    Shopping Campaigns

Shopping campaigns are the type of campaign that you should try if you have an e-commerce site. By sharing your product inventory with Google, you will be able to display ads on the search results when users look for products similar to those in your inventory. Unlike text ads, shopping ads will be displayed on the search results with images, titles, and prices. To be specific, shopping ads do not use keywords, yet they are actually triggered upon the product description in your products feed

4.    Remarketing Campaigns

By creating remarketing campaigns on search network, shopping ads, or display ad network, you can show your ads over and over again only to users who have already entered your website.

Facebook PPC Ad

Facebook has an important share in the social media advertising market with more than 2 billion active users. You can target users based on location, age, gender, interests, or behavior by using Facebook ads. Facebook allows advertisers to advertise with different options. On the other hand, you can also use catalog ads or dynamic remarketing ads specific to e-commerce sites.

Instagram PPC Ad

Clearly, more than 2 million businesses use Instagram ads to reach their target audience, gain followers, or showcase their products to their potential clients. You can manage Instagram ads from the mobile application as well as more extensively through Facebook Ad Manager.

Linkedin PPC Ad

If you are advertising for a business that operates on B2B model, you should try Linkedin ads, because Linkedin ads offer comprehensive and reach to professionals all around the world. Using Linkedin ads, you can target users according to their company, job title, and abilities.

How does PPC work?

There are 3 main factors in PPC. Advertisers, ad broadcast networks, and publishers. Advertisers want to reach their target audience by choosing an ad network and in return, they pay the publishers for serving their ads. However, pricing can differ depending on the bidding strategy you adopt.  These strategies are; cost per click, cost per mille, cost per action.

Cost per Click (CPC)

It is the type of bidding strategy that advertisers pay to publishers within the criteria set. The criteria can differ depending on the profile of the advertisers. The most important point to be considered here is to advertisers only pay for the achievement of their set goals.

Cost per Mille (CPM)

It is the type of advertisement where advertisers are charged for their ad views. It is one of the oldest online advertising bidding strategies. With this type of bidding, advertisers create certain criteria, and pricing is carried out through this system.

Cost per Action (CPA)

With this bidding strategy, advertisers set a desired action that they would like their clients to take and pay per the completion of this action. These actions can be a sale, a lead form submission, or any other desired action. In short, advertisers will only pay for the results they expect.

Advantages of PPC

• PPC allows you to pay only for clicks
• It provides fast results
• PPC provides budget control
• You can decide where and when your ads show
• PPC provides instant control and regulation

We have discussed different PPC strategies, analyzed why PPC is important for your business, and have shown you various PPC channels that are available for your use.

To get more information on how to run your online advertising campaign, contact our Earnado team!

How to do PPC Effectively yazısı ilk önce Earnado üzerinde ortaya çıktı.

Google AdWords is one of the first advertising choices of many companies, thanks to its measurability and its ability to be paid only for clicks, which makes it easier to reach users looking for your business’s products or services.

Google ads serve all small, medium and large enterprises. When you are included in this system, you can specifically target them and show your ads by determining the searches that your target audience can make, the websites they can find on the page visit, the categories and topics.

When all businesses advertise, they want to be in the top position, that is, in the 1st place. However, the order in which your ad will be published is determined in direct proportion to your ad price and quality score. Your Cost Per Click (CPC) bid is an important factor in influencing your rankings. Higher CPC will help you to be in the upper ranks compared to your competitors. When advertising with Google Ads, having a low quality score will make it difficult for you to rise to the top. That’s why you should keep your quality score and maximum CPC higher than your competitors.

Bidding And Pricing Tips For Your Google Ads Strategy

Price per bid management is the hardest part of the PPC (Pay per Click) process to organize and track. Considering that they will not be able to dominate this process, business owners choose the automatic pricing option of Google Ads or receive this support from a different agency. Although Google Ads provides this service for free, it requires you to give up process controls. Agencies realize this service for a certain price. The agency option may not be suitable for businesses with limited budgets.

Now we know something about Google Ads and pricing. But what is the best strategy for our business? Before we determine the strategy that will benefit us the most, let’s take a look at the tips below.

Tips #1: Find out all about the bidding tool you will use

If you are going to use any PPC bid management tool, have to learn everything you can about that tool. How does this tool really work? What are its strengths? What are its advantages or disadvantages? You must be sure that the tool you will use will contribute to the operating performance and meet your needs. Apart from that, the bidding tool you choose should be able to make the right decisions even when you can not deal with your ads.

Tips #2: Adjust pricing tool according to your strategy

When you organize an advertising campaign for your business, you will have different goals until this process is completed. Sometimes you want to increase your impression counts, and sometimes you may want to increase your interaction counts. To achieve these goals, you are going to need new strategies. As your needs change, the pricing tool you use for your strategy should adapt to that. You have to determine your key performance indicators and take action by considering them. However, making changes to your ad campaign too often, changing or pausing bidding adjustments can have negative effects. You can conclude your advertising campaign successfully by making the right moves at the right time in line with your goals.

Tips #3: Make your changes based on past data!

Advertisers often make pricing changes without fully understanding or assuming that they understand the PPC processes. In such cases, analyzing the data will result in much more accurate decisions. Correct bidding changes can be made based on indicators that matter to you, such as keywords, ad groups and quality score. By examining the data obtained as a result of your past studies, it will guide you in what kind of consequences that you raise or lower your price offer.

Tips #4: Don’t focus on a metric that insignificant for you

If you think you have a good strategy and do the right thing but don’t still seem successful, you may be focusing on the wrong metrics. This is often because of your marketer is showing you the wrong metrics. Since you don’t know how the process works, it would be better to focus on the most popular metrics. Nevertheless, every business has different expectations from the advertising campaigns it runs. Following goal-oriented metrics to see if they meet these expectations will give you more accurate results.

When you get help from Google Ads’ automation settings to organize your business ads, the algorithm will analyze millions of data and show the results of the most important metrics for you. On the other hand, it is normal for the algorithm not to show you metrics that it considers insignificant to you. If you want to maintain your ad position and improve and analyze your campaign with the help of automation, you can use the scripts and campaigns Google has prepared for you.

Tips #5: Set bidding automation rules to make your life easy

Advertisers take care to analyze through Google Ads, to change their price offers and to examine the relevant metrics. This seems like a path to success. But in order to do all these, you need to spend most of your day in the Google Ads panel. If you devote all of your time to this, it will be difficult for you to deal with other processes. Therefore, in such cases, you may prefer to use the automation tools of Google Ads packages. Using Rules on Google Ads, you can set up notifications, pause campaigns, and adjust bids without ever touching them yourself.

Conclusion

As a business, using Google Ads is an effective way for your potential customers to find you when they search. You should create a good PPC strategy so that the metrics you set in line with your business goals show positive results. Thanks to the keywords we use, we can customize our advertising campaign by analyzing the demographic information of the people who find us and make it more goal-oriented. Unless we can analyze the data obtained from the panel correctly, we may not manage our strategy correctly. As a result of advertising efforts made in line with a bad strategy, your business may not only lose money but also reputation. The cost per click approach is adopted in the Google Ads ads created and each unnecessary click will cause you to lose money.

Each business has its own goals and different methods to reach potential customers. Using the tips above, you can determine the right bidding and pricing strategy to help your business achieve its goals.

A PPC advertising campaign run with the right strategy can greatly profit your business. I hope you can benefit your business and yourself by getting the right strategy thanks to the tips in our article.

Contact our Earnado team and we will help you to create the most successful Google Ad campaign for your business!

Google Ads Bidding and Pricing Tips For Small Business yazısı ilk önce Earnado üzerinde ortaya çıktı.

Why should we use Google Ads?

Google Ads is a digital marketing platform where business owners can open and manage accounts on their own at a basic level. Google Ads is used to attract potential customers, which we cannot reach in traditional marketing, to your website. Through digital marketing, we can increase our brand awareness. Moreover, the digital marketing approach comes with much more affordable solutions than the traditional marketing ways we know about such as TV ads, street banners, etc.

Don’t be late for digital marketing, start creating your account on https://ads.google.com

Google Ads Campaign Types

1.     Search Campaigns,

2.     Display Campaigns,

3.     Video Campaigns,

4.     Shopping Campaigns,

5.     Universal App Campaigns.

Search Campaigns

Search ads are the type of ads that perform based on keywords searched on Google’s search engine. It allows the user to see ads related to the words they are searching for. For example, when a client wants to buy a pen, they will go for the search engine and search for terms like “where do I buy a pen from” and that’s where your ad comes to offer them the answer to their question. All you need to do is to make sure that your ads are triggered by the correct keywords and search queries.

Display Campaigns

When advertising on the display network, you have the opportunity to display your ads to users while they browse websites or watch videos online. The display network provides an opportunity to reach almost 90% of the internet users. It will for sure, have a great contribution to your brand awareness goals.

Video Campaigns

It is the type of advertisement that allows us to advertise on Youtube and similar sites. The number of ads given on Youtube is less than other types of ads. However, Youtube has great potential to play a more active role in digital marketing in the future.

Shopping Campaigns

Shopping ads are the type of ad that displays the images, prices, and other information about a certain product when searched for on Google. You will need to set up a Merchant center account and link it to the Google Ads platform to run shopping ads for your business.

Universal App Campaigns

Universal app campaign setup is pretty simple. You can easily advertise your application across search, display, and video networks. With Google’s huge network of partner websites and apps, you will be able to easily reach a huge number of users and advertise your app to them

Keywords and Google Ads Budget Relationship

There are some determining factors in setting up a search campaign budget. So, what are these factors?

• Number of keywords
• Search volume of keywords
• Keywords cost per click

Those with a limited budget must use the above factors effectively. It is not always the right thing to use lots of keywords when you are advertising on Google search network. However, be aware! Low-quality keywords may exhaust your budget and damage the chance to receive clicks on your high-quality keywords.

Keywords Planner

The cost per click (CPC) of each keyword comes first among the things you need to take into consideration when determining your search campaign’s budget. In other words, selecting the keywords you want to bid on is not enough, You will also need to check the search volume, competition rate, and CPC as these are all essential factors of determining the campaign’s budget. Thanks to these adjustments, the determined budget is not wasted and it is used effectively.

Ad Location Targeting

Another important factor that you need to consider while setting your budget, which is the geographical location of your ad placements. Keywords have different costs across multiple locations. Therefore, these should be taken into consideration while advertising. The most expensive ad positions are those that come first as a result of Google search. After the ad is placed, you can make adjustments to the location based on your budget.

Negative Keywords

After creating your ads, you can evaluate the performance of your keywords. By adding the negative keywords to your targeting options, you will be able to use your budget more effectively. If you do not determine your negative keywords, you will be inefficiently using your budget by showing your ads for unnecessary search terms.

Ads Schedule

Another important addition to your advertising strategies in Google Ads is the time period in which the ads will be displayed to the users. Each ad has a specific time period for its user. The most important point to be considered here is to determine a time period with less competition and heavy traffic.

You might be interested: Google Ads Bidding and Pricing Tips For Small Business

Advice for quality advertising campaigns in Google Ads

1. Frequently optimize your ad content and do A / B testing,
2. Show call to action towards your goals,
3. Use Ad Extensions,
4. Make a negative keyword list,
5. Make sure your account structure is suitable for site navigation,
6. Customize your advertising strategies by location,
7. Develop multiple ad strategies then analyze them
8. Make sure your ads are mobile suitable,
9. List up, according to the quality scores of your ads

In this article, we have tried to explain Google Ads terms that your benefits. In conclusion, it is a good time to take a step further and make your marketing strategy.

Our Earnado team would be happy to provide you any assistance with Google Ads!

Google Ads For Beginners yazısı ilk önce Earnado üzerinde ortaya çıktı.

Looking for the right place to post your ads? Technology leading companies have been competing to provide more choices for you. You could learn about the most popular marketing platforms out there and check what they offer.

With that being said, Google has been the most effective search engine for ages, showing up on the home page of your browser. So what would be a better place than Google to publish your ads?

In 2000, Google launched the AdWords platform which connects businesses and customers through advertisements on their popular search engine. They rebranded it to Google Ads recently in 2018. The company has grown immensely over these years, allowing smart advertising for businesses wishing to explore their respective markets. So, here are some of the best practices to help you manage your Google Ads campaigns:

Know Your Customers

One of the most important things for a successful campaign is to know your customer. You should determine specifically who your target audience is — their age, gender, geographical location, their educational level, what they like and what they don’t, where they spend most of their time online, and so on..

If you don’t know who is your target audience then, quite frankly, there’s no point in running ads. It’s a waste of money and a waste of time. Yet still, a clear understanding of your target audience will be a great push to profit from your marketing efforts!

Start with Google Ads Keyword Planner

This is one of our favorite tools, and it has all kinds of applications! Since the keywords that you choose will trigger your ads to be displayed to your audience and ensure you are making the best of your advertising budget.

To leverage this tool, start with a keyword that makes sense to you. If you are marketing for a car rental business for example, you can use something like “rent a car in [your area]”. Google will provide you with a number of related and similar keywords, as well as valuable data about each of these terms. You’ll want to find a balance between the search volume and competition for a given term. Once you are able to bid on the right keyword, you can reach many people.

Also, consider the cost per click. For “rent a car”, it makes sense to pay more for ad space, since you’ll make more money from a sale. But for a cheaper product or service, you want to watch how much you’re spending. Google provides some great tips for choosing keywords here.

Use an Effective Call to Action

Your call to action is one of the most critical elements when you create the best Google Ads campaigns. It’s important to tell your viewers exactly what action you want them to take and lure them to take it.

For example, if you sell consumer products, you can say “Buy now!”. Likewise, if you’re offering a discount, your call to action might read “Don’t miss!” Remember that you want to create a sense of urgency. Why should they click your ad now? If they won’t, what will they lose? And for your display ads, you can make your CTA stand out – perhaps by highlighting it with an eye catching choice of color.

Create a Landing Page

If your potential clients click on one of your ad, where are they going to land? If it’s a sales page for one of your products, make sure they go straight to the specific deal page, rather than finding their way from the homepage.

Another example would be that you are promoting an event or a special product (perhaps an online course, a webinar, or an eBook), you may want to create a landing page for that specific offering. Your landing pages should be entirely focused on the topic of your ad and should provide all the details a potential customer might want to know. And be careful of other distractions, such as links to other sites, a menu, blog posts, etc. With this approach, you can direct your website visitors exactly where you want them to be, as well as making the best of the clicks you paid for.

Below is an example of a landing page that is simple, accurate, and provides valuable information to the website visitors, the ones interested in digital marketing.

Use excellent images

When it comes to Google Display Network ads, your advert is only as strong as the images that you use. Make sure you choose eye-catching high-quality images that catches your target audience’s attention.

Consider images that trigger emotions. Faces are extremely effective! Bright colors are recommended as well. If it fits with your purpose and brand, then bright colors can grab attention and draw users’ attention to your ad. Choose images that your target audience can relate to. For instance, if you are targeting people looking for houses, then make sure your ads contain houses. Tech enthusiasts? attract them with their favorite devices. And most importantly, make sure your images aren’t blurry. They should be at the right focus and size and avoid pixelated images.

Don’t Forget About Remarketing Ads

A lot of people don’t know or forget about remarketing (or retargeting) ads. But this is one of your most valuable opportunities to create the most successful Google Ads campaigns, especially if you’re advertising for an e-commerce website.

Remarketing ads keep track of the people who left your site and target them specifically. For example, let’s say that someone added a product to their cart, but never finished the checkout. You can create a tailored ad for them and offer free shipping, or a 15% discount on that same product, to encourage them to come back and complete their order. By doing this, you’re reaching people who are already interested in your products/services and persuading them to return to your website and take the purchase action.

In a Nutshell

Although Google Ads can be a bit expensive, especially if you are in a multipurpose industry, however, a well-optimized campaign with a collection of nice ads can make the investment worthwhile.

If your ads campaigns are well-targeted, properly optimized, and bidding correctly, you will definitely see a positive reflection of that effort on your revenue.

However, if they aren’t optimized or properly targeted, they can cost you a lot of money on clicks that don’t convert at all. This is the only stage where Google Ads campaigns can go wrong. therefore, make sure you take your time to master the right targeting and keep your campaigns optimized and up to date.

For more information about the best practices for managing Google Ads campaigns, reach out to our Earnado team.

Best Practices for Managing Google Ads Campaigns yazısı ilk önce Earnado üzerinde ortaya çıktı.

What is Google Analytics?

In simple words, Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic as well as showing how visitors have interacted with your website.

For further clearance, let’s assume you own a blog. Consequently, you want to know how many users have visited your website. With the assistance of Google Analytics, you can easily see the number of visitors entering your blog. In addition, you can get the information on where they came from, what type of device they used, and other valuable insights.

How does it work?

Google Analytics tracks all of its data by a unique tracking code that you add to every page of your website. The code records diverse activities of users who visited your website. Moreover, other attributes such as age, gender, and the interests of those users are easily available. This collected information will be sent to the Google Analytics server the moment a user exits your website.

Here are some major benefits:

• Analyze your website’s performance.
• Examine to what extent marketing efforts are working.
• What kind of content to create and publish on your website.
• Segment users based on their age, gender, device, etc.
• Optimize website pages to improve conversion rates.

Google Analytics Measurements and Terminology

The blocks of Google Analytics are dimensions and metrics.

Dimensions are the attributes of your data, such as the location where traffic is coming from, the page you’re measuring, or the social media channel you’re estimating.

Metrics are the quantitative measurements of those dimensions. For instance, if you’re looking at how your ads are performing in New York, the 1,000 paid sessions you’ve recorded would be your metric.

Here are some important terms to know:

Users: Number of people visiting your website.
Sessions: A session is the period of time a user is actively engaged with your website, app, etc.
New Users: The number of users who accessed your website during the selected time period.
Pageviews: The total number of pages users visited. Repeated views of the same page are counted.
Bounce Rate: Percentage of single-page sessions in which there is no interaction with the page.
Avg. Session Duration: The average length of sessions.
Conversion Rate: The percentage of sessions that resulted in an e-commerce transaction.
Transactions: Transactions are the total number of completed purchases on your site.
Revenue: The total revenue from web e-commerce or in-app transactions
ROAS: Revenue/Ad Spend.

Here we come to the most essential part!

How to Use Google Analytics?

Create an Account

At any beginning, there might be challenges, and likewise, starting to use Google Analytics might look hard, yet daily hard work eases the process.

The first thing you’ll need to do is to create a Google Analytics account and add the tracking code to your website pages.

Google Analytics Reports

Once you create an account, you’ll immediately be taken to the Google Analytics Home section. This gives you a brief overview of how your website is performing. Simultaneously, you’ll see the reporting tools to use, each one has a specific and particular function.

– Real-Time Reports

Real-time reports are great for measuring the performance of a campaign that you’re running. This feature provides you vital information about the number of current visitors and users. In addition, there are many other tools in the Overview section that will help you to have a broad idea about your website.

– Audience Reports

Audience reports hold a very significant role. In case you are interested in knowing the age of your visitors or the device they are using to view your website, you can head over to the Audience section.

– Acquisition Reports

Acquisition refers to the moment of how you get the website traffic. In other words, you can use acquisition reports to see what external sources help you to bring the most traffic to your website. Besides, it allows you to know which search engine is more useful for organic traffic, as well as direct, referral, and social traffic.

– Behavior Reports

Behavior reports are all about seeing what visitors are actually doing on your website. You can learn from what page your visitors entered the website and where did they exit from. Meanwhile, you are able to evaluate the performance of your content and see if your visitors are taking the actions you wish for.

– Conversions Reports

The conversion rate is the percentage of users who implemented the desired action on your website. The desired action is related to your business goal and the marketing strategy as a whole. You can set up different goals you want the users to achieve. Those might be actions like signing up an online form, complete a purchase, or subscribe to your sales list. Remember that it is crucial to enhance the conversion rate if it is low.

In today’s article, we have discussed the main terms and reports in Google Analytics that are available for your use. In conclusion, it is a good time to take a step further and start harnessing its potentials.

Our Earnado team would be happy to provide you any assistance!

What is Google Analytics? Complete Guide for Beginners yazısı ilk önce Earnado üzerinde ortaya çıktı.

What are Google Display Ads?

Google Display Ads are the customized way of online advertisement. It enables you to reach the desired audience among 2 million+ webpages and applications. Google Display Ads contribute to your business by increasing brand awareness and promoting your company’s activity.

Google Display Ads are a part of Google Display Network (GDN), and it provides you an opportunity to choose a partner website to publish your ads on. Basically, it allows you to have control over channels and makes it a more customized way for your business to reach the desired audience.

It is estimated that Google Display Network covers roughly 90% of all internet users worldwide. This type of ad helps you find potential customers all across the web, the people that are showing an intent to buy your product/service.

Steps to take before setting up your Google Display Ad

First of all, you have to sign up for Google Ads, and it’s better to have a connected Google Analytics account as well, so you can easily track the performance.

– Keyword research

All your digital marketing strategies and every single ad campaign need to start with the most significant part – keyword research and analysis. You have to create a spreadsheet of the most relevant keywords for your ad. By using different online tools, you can analyze what keywords your competitors use, what keywords can bring you more conversions, and what your target audience tends to browse. We suggest you use long-tail keywords that are more specific and have a competitive advantage.

– Create a business goal

Google Ads enables you to select the goal that is more suitable for your ad campaign. Depends on your business goal, you can choose the best goal type that will be successful for your ad. Since in this article we are considering Display Ads, you have to select a campaign type as Display.

– Set up a billing account

Setting up a budget for running your ad campaigns is part of your digital marketing strategy. Come up with the budget you are willing to spend monthly and stick to it. Google Ads will show you the estimated number of people reached based on your keywords and CPC bid. Two different CPC bidding strategies are available for use. The first one is an automated CPC bid. Here, the system automatically determines the daily average budget to bring you more clicks. The second one is called Manual CPC bidding. Here, you decide on the exact amount to be spent for a specific ad campaign, keyword, or ad placement.

– Identify Target Audience and demographics

Here, you can choose any geographic location you want that is relevant for your business and target audience. You can select an entire country or just specific cities. In addition to that, you can target various devices like mobile phones, laptops, or tablets. Of course, you have to follow up with the conversion rate and see what devices people are more likely to use. We will discuss available types of audience targeting later in this article.

– Conversion tracking

The good thing is that you will have full access to track your ad performance. How many people clicked on your ad, how many users have converted and have taken the desired action. We also recommend you to do A/B testing for different ads you will be running. It will allow you to check what ad has performed better, and then, you can recreate your strategy based on this information.

How to target your audience on Google Display Ads?

Finding the right target audience for your business is a crucial part of your overall ads campaign. By creating the targeting audience, you can reach potential customers based on their common and specific interests, search history, and intent-based information. Depending on the business you have, you can separate customers into categories that are more suitable for your business goal.

Google Display Ads Audience Types:

There are different types of categories for the audience targeting that are provided by Google. Let’s examine them one by one.

– Demographics

Demographic segmentation is needed to precisely segment people into groups you want to target. The basic, but at the same time, important information has to be selected, such as age, gender, and country. Meanwhile, demographics are directly related to your Customer Persona and the way you depict your desired customers.

– Detailed Demographics

Google has expanded options for the demographic segmentation, which are even more detailed. As a result, it is possible to target advanced features and include explicit information. Detailed Demographics comprise data on the users’ educational level, marital status, homeownership, and parental status.

– Affinity and Custom Affinity

In this type of targeting, you are concentrating on people’s interests, habits, and passions. It is a broad audience compared to others. Users on this stage might not be familiar with your product/service yet. Based on their interests, they search for information while they are unaware of your company. However, if you decide to target these users, with an ad that matches their interests and pops up to them at the right time, they are more likely to click on the button.

– Life Events

In this type of audience in the Google Display targeting options, you can narrow down your targeted audience. Users will be identified into specific groups based on one another life event. Currently, Google lets you target people who are going through one of these significant life events: college graduation, marriage, moving out, purchasing a new home, business creation, job change, and retirement. Therefore, if one of these events can be associated with your business’ activity, you can reach these users with this particular Google Display Ads type.

– In-marketing and Custom Intent

The in-market audience segment defines users based on their historical search information. What content they have visited before and what pages they have clicked on – all this information is saved and can be used by your company for a targeting purpose. Usually, these users are showing unexpected intents in their searching patterns. Users begin to search actively and constantly monitor online for products/services all across the GDN.

– Similar Audience

Google Display Ads enable you to target audiences similar to an audience you already have. These new users tend to share a similar searching behavior and browsing habits as your retargeted audience. Once your remarketing list of users was created, Google Display Network will analyze their search patterns. By using Similar Audiences, the collected cookies will match them up with those users who didn’t visit your website yet. In this way, you will have a chance to reach new potential customers with the same searching behavior as the users who have already converted and completed your selected business goal.

– Remarketing

Remarketing is one of the most well-known targeting methods of GDN. This type of targeting audience helps you to reach your previous customers, those people who have already interacted with your business by visiting your webpage. And don’t forget to link your Google Analytics account to the Google Ads account. By implementing remarketing, you are displaying the ads to users who are aware of your brand. This allows you to stay visible in front of your existing customers. There are many ways to do remarketing like showing the website or product that they have previously looked at. This can be on different websites or via e-mails.

– Customer Match

In order to implement this type of audience targeting, you have to meet some strict requirements. For example, your total amount spent on Google Ads has to be more than 50.000$, and your Google Ads’ history has to be over 90 days. Of course, not every business is compatible with these requirements, however, we want to give you an understanding of this type as well. This type is even more precise than remarketing itself. Here, you are uploading a document with already collected customer data (name, surname, country, email, phone number). By having all the customer information, Google will target these exact users all over GDN. The advantage of this type is that you will be able to re-engage already existing customers and display ads for a narrow audience with specific messaging.

Remember that you need to be creative and make your ad visually attractive with a clear headline, eye-catching call-to-action, and high-quality images.

Using the right audience targeting type and carefully implementing the strategy for your Google Display Ads will help you to connect with potential customers and improve your online presence. No doubt that targeting by Google Display Ads and following all the steps will bring a positive outcome to your company.

For more information on how to manage your Google Display Ad campaign, reach our Earnado team!

Guide to Target Your Audience on Google Display Ads yazısı ilk önce Earnado üzerinde ortaya çıktı.