Search engine optimization, or SEO, is a process that seeks to improve the volume or quality of traffic to a website from search engines via "natural" or unpaid ("organic") results.

The three main factors affecting SEO are: on-page factors, off-page factors, and technical factors. On-page refers to what is being said on a web page and how it is being said. Off-page refers to external influences such as links pointing at a web page from other sites. Technical refers mainly to the type of server hosting the site (e.g., Apache vs. Microsoft IIS). Off-page optimization can be achieved by attracting hyperlinks in valid sources like blogs.

To have a successful SEO campaign, it's important to understand what keywords are, why they are so important, and how they can help your website rank higher in the search engine.

The definition of a keyword is simple: it's a word or phrase that represents your business or product that you want people to find when they search for it on the Internet. Search engines use keywords in their algorithms to determine which websites you see when you conduct a search query. For example, when someone searches for "running shoes," the search engine will return results with pages containing words like "running," "shoes," and "athletics."

Guest blogging is one of the most effective ways to build backlinks and authority in your field of expertise. If done correctly and strategically, guest blogging will lead to a significant increase in organic search traffic and social media followers. Also Creating quality content marketing is another great way of building links to your website. Depending on what type of content you create, this will likely be an important part of any SEO strategy because it both attracts traffic.

The benefits of internal linking are twofold: it boosts SEO (which in turn will help with making money) and it makes your visitors happy because they don't need to click the back button to understand what you're talking about.

Internal linking is important for SEO, but not all links are created equal. When linking between posts on your blog, make sure that you link to older posts first before you link to more recent posts. This will help the search engines rank the older post higher in SERPs when someone searches for relevant keywords.

So, the first thing that you have to do is research your target keyword or keywords. You can do this by using a keyword research tool such as SEMrush.com, KeywordTool.io, and Google’s Keyword Planner. You can also use a free online resource such as Google Adwords Keyword Tool.

Then create a list of keywords that you will target in your content and rank for on Google to get more traffic from organic search engine rankings. In order to rank for these keywords on Google, you should include them in the meta title tag, meta description tag, page content, URL slug or even header tags for HTML pages.