TikTok is a social media platform where millions of people create and share fun short videos every day using hundreds of visual and sound effects in the app. This app, one of the most popular applications today, is also very effective in terms of daily traffic. This feature makes it an important tool for businesses to promote themselves in the digital world. But most companies don’t fully understand how to use TikTok for their business.
Since TikTok is currently a platform mostly used by young people, companies hesitate to introduce themselves to it. Because they think that they will not be able to keep up with the young population dominating the platform. On the other hand, the platform has become a good promotional tool as it has an audience of all ages. In this article, we have answered some questions for those of you who want to advertise your company on the platform.
Why Should You Use Tiktok For Business?
As a social media platform where content is produced using visual and sound effects in the application, Tiktok has managed to reach colossal user numbers in a short time. Despite its worldwide reputation and millions of users it has earned, companies still do not fully advertise on this platform. Considering that companies aim to introduce themselves to large audiences that can be reached with the lowest budget through their ongoing digital marketing processes, it will be easily seen that TikTok is one of the most suitable platforms for this. So why should we use Tiktok for our company? Let’s examine this with a few items.
Easier for your business to be noticed on Tiktok
TikTok stands out as a platform where you can easily reach millions of people with shared content. Content shared here can quickly reach anyone anywhere in the world. Compared to other social media platforms, the fact that businesses use TikTok less will have a significant effect on users’ awareness. Although it is already a platform with millions of users, it is considered an unsaturated market. Therefore, if you want to take part in this platform and be a well-known business in your niche, sharing content on Tiktok will help you keep connected and visible to your audience.
More spontaneous
TikTok content consists of videos that do not exceed 60 seconds. At the same time, the natural and less laborious content produced for TikTok makes it easier for you to create. Creating videos in such a short and natural way makes it less costly for the production phase. In this way, companies can introduce themselves to very large masses in a cheap and easy way.
TikTok is a strong cross-platform connection for businesses
TikTok has strong interactions and sharing options with other social media platforms. One of the biggest advantages of the app is that you can easily share the content you produce there on other social media platforms. As well as an easy way to download your video creations. You can increase your interaction with less amount of effort by sharing TikTok content you produce for your company’s marketing activities on other social platforms.
How to get started on TikTok for Business
TikTok, which became popular all over the world with its high interaction rates, started to attract the attention of businesses as well. However, many companies are afraid of producing content for this platform where younger generations are the vast majority of its users base. What type of content will gain the highest interactions on TikTok? How to start producing content in the app? Such questions prevent companies from leveraging this platform. Simply because senior marketers do not have any experience with the app or how it works. But the fact is that it’s quite easy to start producing and sharing content through TikTok.
Be unique!
TikTok has become one of the most trending apps all over the world. The fact that it is newer than other platforms makes TikTok more effective to stand out in niche areas. Producing unique videos will help users follow you and interact with your content. Unlike their behavior on other social networks where they tend to carefully choose what pages to follow. The more original videos you create in a niche area, the higher audience segments you will be able to reach.
Use fun narratives
Users are often on social media platforms for entertainment. If you want to introduce your business to them, you should use an entertaining narration. Your promotional videos have to be eye-catchy and funny. Therefore, it will help to increase the performance of your marketing activities. TikTok users simply want to see fun stuff!
Go over trending Hashtags on TikTok
The use of hashtags holds great importance not only on TikTok but also on all other social media networks no need. Using trending hashtags with high interaction rates when sharing your content will contribute to more people seeing your message. TikTok users tend to watch not only streaming videos but also trending videos. Therefore, following these trends and integrating them within your content will increase your brand awareness.
Check the following article “Top Digital Marketing Trends in 2020” to be in step with the times!
A few TikTok Video Ideas For Your Business
So far, we touched on why and how to start TikTok. So what type of videos should you start creating on TikTok? What kind of content push your audience to notice and follow your business profile? TikTok contents tend to be fun and spontaneous with a musical touch compared to other social media platforms. Showing the fun and creative side of your business on this platform will definitely tighten your relationship with your audience, increasing your brand awareness.
Adapt to the musical world of TikTok
The most important feature of TikTok, which actually enabled it to gain great popularity in the world, is that users use music in their content. In the early days of TikTok, users have started to create content with trendy music as a background along with lip sync, which helped them gain more likes. Although the theme of content has changed over time, yet music continues to be used as the main theme. So you shouldn’t forget to play some trending music when creating content that promotes your business.
Share how-to and tips videos for your business
TikTok is one of the latest platforms to use as a marketing tool. Uploading high-quality, fun, and original videos to your TikTok profile will definitely result in a good impact on your brand awareness. Sharing the process of creating a product or maybe some tips about your industry will make your targeted audience more engaged and following your content frequently. This will allow them to follow you more closely. At the same time, if you were able to enrich your content with visual effects and trending music, your interaction rates might go through the roof! Before and After videos can also be a great theme to use and share with your audience.
Follow the trend on TikTok
TikTok users love to follow the famous challenges that go viral on the network. The music created by one of the users or a hashtag that went viral on the network will help you gain more interactions and reach. It will be much easier for you to find and be noticed if you share the challenge videos that will promote your business by following these trends on TikTok.
Check out other interesting articles shared on the Earnado blog page to learn more about TikTok and many other digital marketing tools. As the Earnado team, we are happy to produce valuable content for you and your business.
