What are SaaS Growth Marketing Strategies?
SaaS (software as a service) growth marketing strategies refer to a unique set of marketing strategies that sell SaaS products in digital spaces through digital channels and content marketing. They differ from the conventional growth marketing strategies primarily because SaaS products are not tangible items and instead represent a method of software delivery and licensing via online subscriptions. As a result, SaaS growth marketing strategies are necessarily digital marketing strategies that have their basis in behavioral psychology, big data & analytics and are used to accelerate growth through strategic brand marketing and tactical performance. To better understand them and their usage, you can find five examples of solid SaaS growth marketing strategies below.
5 Proven SaaS Growth Marketing Strategies with Examples
There are many ways to grow your SaaS business, but not all of them are created equal. Here are five SaaS growth marketing strategies that have been proven to work.
A comprehensive SEO strategy tops the list of SaaS growth marketing strategies that can boost your sales. It would help if you organized your SaaS products’ websites to appear as high as possible on search engine results pages. The higher results mean more traffic for your websites, eventually leading to more sales and improved brand recognition. This SaaS growth marketing strategy can come in various forms. You could use social media for SEO or do guest posting – sometimes called guest blogging -, to name a few. Guest posting high-authority sites that are relevant for your SaaS products, for instance, would do wonders.
2-Content Marketing Strategy
Content Marketing strategy comes second on our SaaS growth marketing strategies list and goes hand-in-hand with the SEO strategy. This SaaS growth marketing strategy essentially involves publishing high-quality content to the websites where you market your SaaS products. As in every sort of content, it should be relevant to the interests of your target audience. If you had an Instagram marketing SaaS, for example, some topics for your content could be: “Best Instagram marketing tactics,” “Instagram marketing for small business,” or “Instagram marketing cost,” etc.
3-Social Media Strategy
Intertwined with content marketing, the next SaaS growth marketing strategy, we will introduce Social Media strategy. If you would like your SaaS products to reach as many people as possible, you must use relevant social media channels for marketing them. ‘Relevant’ here is the keyword because you wouldn’t need to have a Pinterest account for your new antivirus software, would you? Though often overlooked, solid social media strategies nowadays tend to include chatbots. They can integrate easily into your social media and are a perfect way to communicate with the customers and resolve their problems without any human interruption and effort.
4-Influencer Marketing Strategy
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The penultimate SaaS growth marketing strategy that occupies our list is the influencer marketing strategy. This SaaS growth marketing strategy requires identifying people with strong influence on a brand’s industry or target audience. In layman’s terms, you make a deal with an influencer, and they expose your SaaS product to potential customers as a part of that deal. What is important concerning this strategy is to efficiently map the influencer landscape and find the ideal person for promoting your brand because they can enormously increase its popularity. After all, brand names like HAX owe a considerable part of their success to Benjamin Joffe.
5-User Feedback Strategy
We wrap up our list of proven SaaS growth marketing strategies with the User Feedback strategy. Reviews, star ratings, surveys, private emails, polls, etc., are all included in this SaaS growth marketing strategy. The most significant perk of this SaaS growth marketing strategy is that it comes in multiple forms and can be utilized for numerous ends. When you have positive user feedback in any of the conditions mentioned above, you can use it to encourage prospective customers to buy your SaaS products. Or, when you have negative feedback from your SaaS users, you can consider it a source of knowledge, from which you can learn how to improve your SaaS products and growth marketing strategies. Finally, a well-written review with keywords might even complement your SEO strategy.