While the fashion marketing industry requires generic marketing strategies to be implemented, such as guest blogging and/or effective social media usage, it also necessitates medium-specific marketing ideas and approaches from the online marketing industry. Below is a list of such ideas that would help you effectively market your online clothing boutique.
Challenges of Marketing an Online Clothing Boutique
Business owners’ widespread need for an ever-growing apparel market worldwide is a double-edged sword because high demand translates into the higher competition. This is even more so if you are engaged in e-commerce since online marketing challenges you to not only compete for foot traffic and brick-and-mortar sales but also late-night clicks or early-morning purchases. This means that if you want to run an online clothing boutique successfully, you need to use social media efficiently to better market your brand.
5 Effective Ways to Market Your Brand on Social Media for Clothing Boutique Stores
You’ve created the perfect clothing boutique. Now it’s time to grow your clientele. Knowing how to market your brand on social media is key for getting your name out there and making sales. We’ve collected 5 effective ways to promote your store on
1-Create and post quality content
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As in any marketing field, a good idea for a better run online clothing boutique is to create and use quality content. What defines quality in this industry is undoubtedly consistency. Your brand’s look, colours, models, etc., should be consistent, and you should focus on what works rather than going adventurous, especially at first. To showcase this consistency, consider using carousel and collection ads on Instagram and Facebook. These types of ads increase the quality feel of your online boutique store, i.e. they look like fashion magazines and add a genuine, brick-and-mortar feel to your store.
2-Make people do user-generated content
Let others help you market your online boutique store for free! Launch contests on social media where your customers do the marketing for you. These can be very simple but rewarding for your brand. Tagging a few friends or sharing what you have posted online in exchange for a shot at winning one of your latest dresses is nothing less than a deal of the century! Once you have a relatively advanced online boutique store, you can even get celebrities to help market your brand by wearing it. After all, very few things can be indicators of high-quality apparel than the photo of a famous personality (or personalities if you are lucky) wearing your brand of clothing.
3-Use the most relevant hashtags related to your products
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Hashtagging might appear like a useless idea for your online boutique store and may not seem to contribute to your brand’s marketing. Quite the opposite! It should not be underestimated as a marketing tool as they help you reach new people, connect with prospective customers or sponsors, and build branded contests. Don’t forget to make them relevant for your products. For instance, if those black jeans that your team designed last month would fit perfectly with your recent custom-tailored white shirt, let it be known! Make sure to mention such pairings through hashtags; they could increase your sales considerably (two is always better than one!). Or you could also consider appealing to your customers’ emotions. Those black jeans might as well go with #fall or #nostalgiaforautumn if you get the point 🙂
4-Focus on how you get creative reviews and testimonials
Reviews and testimonials matter enormously when it comes to marketing clothing. From a customer’s point of view, it is highly undesirable to go through the hassle of making purchases and then returning them. You should use reviews to influence your customers if you do not want to be stuck in this never-ending, no-profit refund cycle. The best way to get creative reviews is to make your current customers write them for your products. Sending them an email to request a review after a purchase that they have made could be a good idea for your online clothing boutique to prosper. Their reviews, however, do not always need to be conventional ones. They can, for instance, comment on the size of a certain product to better inform the future purchases of the rest of your prospective customers.
5-People love giveaways
That’s right; people love giveaways! There is nothing more exciting than receiving a little gift attached to your newly bought jacket. It shows courtesy, which is a valuable asset that would make your online clothing boutique more memorable to the customers than your competition. As we have mentioned before, you could make giveaways a part of your social media contests as well. It is also not uncommon to arrange giveaways according to your customers’ purchase records. They could get, for example, a keyholder for every three pieces of clothing that they purchase from your online clothing boutique. Or you could give them gift cards as they promote and purchase from your boutique.
