Google, the world’s largest search engine, is the target of all website users. Of course, everyone wants to rank their website on Google. The way to do this is to use SEO principles on the website. In order to rank high in Google, the artificial intelligence algorithm RankBrain must be used professionally.
SEO principles generally ensure that you are visible on Google and that visitors to the site stay longer. At this point, the most important point is to perform search engine optimization of the website. At this point, the title, meta description and keyword are among the things that people who want to increase the visibility of the website should pay attention to. It is possible to rank the website on Google with the right keywords and a professional promotional activity.
There are many structures that can rank people’s websites. We have compiled for you the most used of these principles, which can give good results in the short term and in the long term:
1.Content Quality, Length and Optimization
According to SEO principles, the most important structure on the website is the content itself. If the content is not qualified, long and optimized enough, the website cannot rank in Google. In order for the content to be of really high quality, it should be of an ideal length and contain up-to-date information. In addition, it should have the data sought by the target audience and the right keywords should be preferred.
2.Site Security Certificate
In 2014, Google demanded that all websites switch from HTTP to HTTPS. SSL in HTTPS defines security. Sites using HTTPS encryption create a more secure connection than other websites and have an SSL certificate. Google also wants to direct users to the safest sites, so having a security certificate according to SEO principles helps it rank in Google.
Connection profile is another SEO principle that will rank your website on Google. The connection profile actually consists of 3 connections. These are backlinks, outbound links, and internal links. Backlinks are seen as a voting system. The goal of the website owner here is to get lots of quality website links that can link back to their website. Outbound links are another structure that should be under the control of the website. Finally, it is necessary to link to the contents of the website, which also belong to the website.
4.Mobile Compatible Site
The mobile-friendly feature of the website is one of Google’s most important SEO ranking factors. Google prioritizes sites with this compatibility in the SERP. Your site to be accessed on mobile should be exactly the same as the form on the web. Function or information difference does not provide a rise in Google in accordance with SEO principles. Check the mobile compatibility of your site, you need to have a ‘responsive’ structure that can be accessed from both mobile phones and computers.
5.Page Load Speed
Page load speed is another structure that will rank your website on Google. This speed is the time during which all the information on the clicked page is fully displayed. In the report prepared by Google; He stated that when the website that was clicked on was not displayed correctly within 3 seconds, approximately 50% of internet users left the site immediately. You can click here to measure the opening speed of your site on Google. Google want to improve the web experience of internet users, so it keeps page speed among absolute SEO principles.
6.Domain Age, Authority and URL Optimization
Google applies SEO principles to deliver the highest value content to its users. Among these principles, the domain age of the site is of great importance. Google’s algorithm has been developed based on this age. This means that when a Google search is performed, the sites that come up first are generally not newly established sites, but sites that are at least 3 years old. Research confirms that 60% of top-ranked websites are over 3 years old.
While sites that are at least 3 years old have this advantage, it is possible to see those in the first rankings from new sites. This actually depends on how much the website applies SEO principles. At this point, website owners should especially focus on URL addresses. The way these addresses are structured and the use of keywords are of critical importance. You can add target keywords to create an SEO friendly URL. Additionally, Google has the EAT policy. This principle consists of the initials of the words expertise, authority and trustworthiness. According to this principle, content from a well-known site is always more valuable.
Social signals are another of the SEO principles. In fact, these signals do not directly rank your site. But its indirect contribution is enormous. These signals are all about the interaction of your content. The content must directly meet the needs of the target audience. Otherwise, the interaction will remain at a very low rate and will not attract any traffic. Therefore, the content must contain really high quality and share-worthy data.
8.Actual Business Information
In order for Google not to see the website as a danger and to rank it, accurate and real information of the business must be used. This is very useful for brands, especially in local SEO analysis. The brand name, the address of the business and the contact number must be on the site. Linking your website to all the social media accounts you use will allow you to get more interaction and digital traffic.
9.User Experience (UX) Factors
Recently, Google has started to use an artificial intelligence on websites. This artificial intelligence is RankBrain. RankBrain monitors and analyzes user experiences in real time. It also directs this information to Google as a ranking improvement for websites. There are 3 basic user experience factors in Google’s SEO principles. These are bounce rate, waiting time, and click-through rate.
Bounce rate is the analysis that comes out of SERP. This analysis is the percentage of people who click on your website and leave immediately. Waiting time, on the other hand, indicates how long the user spends on the site after the website is completely viewed. The longer this period is, the higher the page will rank on Google, according to SEO principles. Click-through rate is also created by visitors to the website. The higher this ratio, the higher the website will appear.
Technical factors are another way to rank a website on Google with SEO principles. According to Google, the technical factors to consider are as follows:
Take care to create content that complies with SEO principles. Your content should contain headings such as H1, H2, H3, and it should be written in accordance with the purpose of each heading. This allows the content to be easily indexed by Google and makes it easy to read for website visitors. Make sure to find images that you add appropriately to your content. Adding the main keywords of your content as hashtags under these images will increase the quality of your content. The headline is where Google actually indexes your content. Here, provide information about the general structure of your content and make sure it includes keywords.